S E N I H C A M Y G L R N I E E T E R S A U Q T E FLE
Nov e 201 mber 5
WELCOME ABOARD Welcome to the first edition of the Seeing Machines Fleet Quarterly Update. In each edition we will endeavour to provide a comprehensive overview of our progress as we build momentum in the commercial fleet market.
NEW CHALLENGES
PAUL ANGELATOS Chief Operations Officer
Launching a new product into a new market is a daunting task to even the most veteran teams. Seeing Machines is transitioning from our roots in the mining industry, to an analogous, yet vastly different industry with its own unique challenges. In a short period of time, we have effectively created a new business; developed a new product, penetrated new markets, with new customers and built a support system that is lean and agile while improving
SALES APPROACH
“Making work safer for thousands of truck drivers and road users� the overall customer experience. We are seeing some excellent initial traction with customers who have adopted our products under assessment. It is a pleasure to be working with customers who actively invest in safety and recognise the risks of fatigue and distraction in their daily business operations. At Seeing Machines, our commitment to making work safer for thousands of truck drivers and road users is fundamental to how we do business. We have streamlined our engineering and product management teams to be as responsive to the needs of our customers as possible. Our business development teams work collaboratively with customers, distributors and other telematics providers to offer a comprehensive solution to our customers. We have also onboarded a very experienced sales team to penetrate the highly competitive U.S market.
ONBOARDING EXPERTISE
MARK PENMAN
CHRIS SLUSS
TOM RASULO
Mark comes to Seeing Machines with 20 + years experience leading sales organisations in the mobile and telematics/technology industries. His most recent role was VP Sales with Tom Tom. His earlier experience included a variety of leadership roles with SigNav, Synergy Systems, CSI Wireless, Ethertronics, Motorola GPS, and Trimble. His most recent roles include building a global business base.
Chris’s background is from the Fleet/Telematics Industry. His most recent role was with Motorola Communications Systems selling fleet tracking & communications systems. He migrated to Motorola Telematics group working with OnStar and Mercedes Rescue. Additionally he worked with Truck content provider Rand McNally and TomTom, & INRIX (in their driver scoring data offerings). Chris is located in Nth Carolina and will service the US East Coast.
Tom is part of the founding team at Teletrac, who are recognized as first fleet provider in N. America. Additionally, he held senior sales positions with leading fleet system providers Navman Wireless and Magellan Fleet Systems. Chris is located in California and will service the US West Coast market.
Built upon the same innovative vision platform as the Driver Safety System (DSS), the Seeing Machines Fleet™ solution was developed to meet the needs of commercial on-highway fleets.
60-DAY ASSESSMENTS Seeing Machines has developed a 60-day Seeing Machines Fleet™ Assessment Package to allow potential customers to get a snapshot into their current Fatigue and Distraction risk and present the benefits of the Seeing Machines Fleet™ solution in managing this risk. This assessment is split into 2 phases:
01
Phase 1 – Validation and Baseline Data Collection
02
Phase 2 – Monitoring and Intervention
During this phase all the hardware is installed and configured to capture data. No in-cab alerts are activated,and a baseline of fatigue and distraction risk is developed for the customer. At the end of the 30 day period an end of phase report is provided to Management.
During this phase the in-cab alerts and alarms are activated, and the full monitoring and intervention process is overlayed. The Client is also provided with access to our reporting suite and analytics. At the end of 60 days the Client is provided with an end to end report that accurately represents the Client’s risk exposure to Fatigue and Distraction, and the positive effect Seeing Machines Fleet™ solution provides.
Results Typical results for our 60-day assessments show an average reduction of 80% in fatigue and distraction events from the baseline set in phase 1.
Phase 1
Phase 2
ONBOARDING The assessment package has provided a great opportunity to introduce the Fleet market to Seeing Machines Fleet™. Seeing Machines has seen increased uptake in new Client assessments in the last quarter. These have included:
Coach USA
North American company that operates a fleet of over 2,000 buses and coaches. Part of the largest global bus company - Megabus. https://www.megabus.com/
Basic Energy Services
A large hazardous materials transportation company with operations across North America with a fleet size in excess of 2,000. http://www.basicenergyservices.com/
Public Transport Authority (Dubai)
Government body responsible for providing public transportation services in Dubai including the public bus network and interemirates transport.
Dubai Taxi Corporation
A large Government taxi fleet that will have approximately 9,500 vehicles by the end of 2015. www.dubaitaxi.ae/
Empresa Nacional de Energia (ENEX)
The owner of Shell in Chile, with a fleet of over 200 vehicles to service a number of large fuel transportation contracts. www.enex.cl/
BENCINA Transport Company
A materials transport company based in Chile who specialize in moving residual oil, sulfuric acid, drinking water, industrial water and other hazardous materials. Their fleet size is in excess of 200 vehicles.
Kalari
An Australian wide company who are a specialist bulk logistics provider targeting a 200 vehicle implementation. www.kalari.com.au/
Toxfree
Tox Free Solutions Ltd (Toxfree) are one of Australia’s leading environment, waste management and industrial service providers. They have a fleet of over 600 vehicles suitable for SM Fleet™. www.toxfree.com.au/
Greenfreight
A medium sized freight transportation company based out of Victoria, Australia. The target rollout is 150 vehicles. www.greenfreight.com.au/
PARTNERING FOR SUCCESS Seeing Machines continues to implement its channel partner strategy, including the assessment and appointment of regional distributors for SM Fleet™. Distributor highlights: Insurance Underwriting Managers (IUM) IUM have made progress with 5 new Client assessments and a complete fleet rollout in the last quarter. They are on track to place an order for additional SM Fleet™ units in early 2016.
DP World is the third largest port company in the world, handling over 10% of global container shipments
Fleetsafe - Our chosen Distributor in New Zealand, has signed up 5 new Client assessments scheduled for completion in Q4 2015. Assessment companies include Air Liquide (hazardous materials, gases, and fluids transportation) and Z Energy (a large New Zealand company who supplies fuel to retail and large commercial customers).
INVESTING FOR SCALE The global installations are being aided by the successfull rollout of our Seeing Machines Fleet™Installation Certification program. In the past quarter Seeing Machines has accredited 3rd party installation technicians in the USA, Australia, New Zealand, Chile and South Africa. This program will enable a scalable pool of installation resources to support the increased installation effort as the Fleet business ramps up.
THE ENGINE OF WORLD TRADE Following on from a successful assessment in Korea, DP World, a global holder of over 65 marine ports in 6 continents, has been planning a program of targeted assessments across multiple countries and marine terminals. Seeing Machines has committment from a variety of ports for installations in the next quarter.
GROWING WITH OUR CUSTOMERS
Qube Logistics operates services covering road and rail transport, warehousing and distribution, container parks and related services, and logistical hubs. Over recent time, Qube has extensively developed and expanded its logistics portfolio to become one of Australia’s biggest providers of logistics services. Qube are widely recognised as safety leader in their industry, and were an early adopter of the Seeing Machines DSS technology. Their commitment to safety has been reaffirmed by a recent agreement for a deployment of SM Fleet™ in Qube Bulk services division.
Toll Group, part of Japan Post, is a transportation and logistics company with global operations in road, rail, sea, air and warehousing. Toll is Australia’s largest Transportation and Logistics company, and has continued its commitment to the safety of their drivers by executing the project to upgrade its operational fleet of Driver Safety Systems (DSS) to SM Fleet™. The Seeing Machines APAC team are now working with Toll to deploy new fleet systems in other business units within Toll.
EARLY ADOPTERS, INDUSTRY LEADERS
DRIVING INTELLIGENCE Seeing Machines has successfully accelerated the release of our world leading head tracking algorithms, incorporating them into the latest version release of SM Fleet™ software. The advancements are borne out of years of internal development and will deliver the most recent innovations in our head tracking capability to our SM Fleet™ customers. The new version headtracker contains advancements which have been proven and ready for release in the automotive space.
RECENT ACCOLADES: MOST INNOVATIVE PRODUCT MOST INNOVATIVE MID-SIZE COMPANY
By incorporating the headtracker advancements into our fleet offering we are able to provide greatly increased head tracking performance. This enables a substantial increase in the captured percentage of true positive fatigue and distraction events, as well as an increase in sensitivity to detect distraction events overall. The new headtracker is being incorporated in OEM offerings for the automotive sector, and is part of the core software package being rolled out in all SM Fleet™ units in the field.
SAVING LIVES
Pioneering the field of driver monitoring to make the world safer is at the core of our DNA at Seeing Machines. This mission would be impossible without the continued support of our investors. We trust that you find this publication useful. If you have any questions or content suggestions please send through to: investors@seeingmachines.com
CONTACT US. investors@seeingmachines.com