Something Big is Brewing

Rupee Beer is one of the fastest-growing beer brands with big-time collaborations on the horizon

During the pandemic, two Indian brothers—Van and Sumit Sharma—returned to their hometown in Portland, ME to pitch in at their family’s restaurant, Bombay Mahal in Brunswick. While they were mostly running takeout during COVID, the limited supply chain left them running short of Indian beer brands like Taj Mahal and Kingfisher. Grabbing a hold of their family’s entrepreneurial spirit, they reached out to a brewing consultant to help them create their own brand of Indian beer, now called Rupee Beer.

The brothers released the beer in October 2021, and it now distributes in 12 states. In addition to being sold in select Whole Foods, Costco, and Total Wine & More, the company recently announced it would be also sold in grocery chains Trader Joe’s. Adding to its fast-growing popularity, Rupee Beer is now joining forces with Indian celebrity chef Aarthi Sampath, the first Indian woman to ever win Chopped on Food Network, launching the first-of-its-kind Beer & Biryani collaboration.

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