Luxury Indian Fashion Debuts on Netflix

Aisha Rawji started her brand and store KYNAH — meaning female leader — to redefine how women shopped for Indian attire. But she had no idea that her store would draw interest from the film industry. In November 2021, Rawji received a cold email from costume designer Debra McGuire who wanted to visit KYNAH’s LA-based pop-up to consider some styles for an upcoming movie.

Now more than a year later, that movie— Murder Mystery 2, starring Jennifer Aniston and Adam Sandler and airing on Netflix—features more than 20 outfits from KYNAH. Rawji hopes the elegant clothes seen in the film keep inspiring others. “Fashion is so much more than just clothing, it’s a source of empowerment and confidence. Through this, women become leaders who then create change,” says Rawji. “My hope with the company is that we fuel confidence and happiness in women to go out into the world with their voices to make it a better place.”

Here are three of the main outfits featured in the film, all available on shopkynah.com and in the appointment-only Los Angeles store.

1. Kuhoo Lehenga - “This was an existing mirror work lehenga from Seema Gujral which we customized in color and blouse cut. Saira, played by Kuhoo Verma, wore this during the Sangeet scene.”

2. They Say Jumpsuit - “This was an existing jumpsuit from “Papa Don’t Preach” which we customized in color. Claudette, played by Melanie Laurent, wore this as she welcomed Adam Sandler and Jennifer Anniston to the island.”

3. Azmi Outfit - “Sonam Luthria and I collaborated on this outfit back in 2019 before I started retailing other brands. It became a runaway hit and was even featured in the Jalebi Baby music video. We customized a bunch of these for the dancers in the dance segment in hues of purple and blue. Debra did an amazing job picking these colors!”