BUSINESS IS blooming Spotlight on Florens Cosmetics by Agata Grimaldi
Beatrice Anzuinelli grew up in a small rural town in Italy. She spent her early years outdoors exploring and discovering the light, colours, and perfumes of the flora of her homeland. Her love and appreciation for botany and flowers, led her to enrol in chemistry at university. Flōrens, a small Italian artisan cosmetics
62 BUSINESS & TRADE
company, was born from combining the rigour of scientific methodology Anzuinelli learnt in chemistry with her interests in dermocosmesis and herbal medicine. In Latin flōrens means blooming, flourishing and thriving. It is also the root of the Latin name for Florence (Flōrentia), a city synonymous with
Segmento Issue XXII • March-May 2021
