Top Tips On How To Write Winning Web Copy
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1. Write in easy language visitors will understand The frequent advice to use an ‘engaging style’ is often misinterpreted as going funky: copy peppered with puns, cluttered with clichés and all sorts of expressions that will be difficult to understand by visitors from afar. www.sejwritingservices.co.uk
2. A little entertainment goes a long way Conversely, avoid the over serious. Step outside the box and show your true character. My guess is your company is run by human beings so keep the robots in the cupboard and help people to smile…and remember you! www.sejwritingservices.co.uk
3. Where are the staircases and elevators? If you went into a large high street store, imagine your annoyance if you found no signs indicating where the escalators, lifts or stairs are located! Your visitors will want to jump between pages so make it easy for them with links that work. www.sejwritingservices.co.uk
4. Sign language speaks
In a similar way, you would expect a store to have a board detailing which products are located where and easy indication of how to get there. Get your tabs labelled and working with drop down bars where necessary.
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5. Goods on display put temptation in the way Showcase your work! Avoid merely telling people what you do or how well you offer your service. Spread out your goods with a display of images or links to a client purchase, publication or success story.
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6. Show by example Avoid bragging about the standard of your service. Show people by the language you speak on your copy that you are confident, competent and can deal with their problem in an efficient, friendly manner. Again, this will reflect you and your service. Relate to your potential customers’ problem and offer them a solution. That’s the best way of respecting and welcoming them. www.sejwritingservices.co.uk
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