introduces
FLORENCE BROADHURST USA
“The secret of never growing old is never to have been bored in your youth”
Meet Florence Broadhurst Risk-taker par excellence, style maven extraordinaire, her most exhilarating legacy is a design archive making waves around the world today. But this is where her legend begins. Born in 1899 in a remote rural corner of Australia’s Queensland, Florence’s death was a violent murder at the age of 78. In between, she lived a series of vivid, fantastic lives.
Charismatically fearless from word go, she spent the roaring 20’s singing across the Far East’s colonial reaches and ran a finishing school in Shanghai as “Bobby Broadhurst”. In 1930’s London, she became “Madame Pellier”, a French couturier proud to dress the rich and famous. She moved back to Australia as an aristocratic English lady; an entrepreneur, society figurehead and landscape painter.
With every incarnation Florence became somebody new – new hair colour, new accent, new history. Even, on occasion, new name. At the age of 60 she did it again, launching in Sydney her defining venture - an internationally-successful, luxury, handprint wallpaper business. Everywhere she had been and everything she had seen found voice in a whirlwind of creativity. Florence’s archive grew to over 300 designs ranging from tapestries to geometrics, florals, psychedelic, and delightfully eccentric chinoiserie. Yet however dynamic and diverse her artwork became, her personality was more compelling still. Florence Broadhurst’s vivid and awe-inspiring body of work has been embraced by designers wanting to make waves around the world. She announced she would colour Australia. In so doing she redrew the world.
“I create so I know I am living”
“Spend as much time outdoors as possible”
Mayfair Crossing
The fresh color combination of a neutral palette with lively shocks of neon. A 60’s eclectic vibe with English Garden overtones, featuring the designs Bamboo Lattice, Spotted Floral, Circles and Squares, Japanese Floral and Octagonal Lattice.
“My life is dedicated to the interpretation of beauty”
Shanghai Nights
A glamorous Art Deco range with the opulent details of mirrored finishes, exotic birds, and fretwork. The palette is saturated in rich colors of jade teals, greys and metallics. Featuring Shadow Floral, Ivan’s Geometric, Ikeda, Japanese Bamboo and Horses Stampede.
Sydney Mod
Inspired by the Brutalist and Cubist movements with the glamorous styling of the 1970’s. A grouping of sculptural and graphic geometric shapes with black and whites and gold metallic accents. Includes the iconic designs: Aubrey, Turnabouts, Solar, Steps, Milan Tapestry.
“Life is like a game of bridge – only a dummy puts all his cards on the table ”
For more information please contact: Telephone +1 650.243.4840 Email info@florencebroadhurstusa.com Web www.florencebroadhurstusa.com To find out more about Florence Broadhurst the woman: www.youtube.com/watch?v=Pp-KOYhH Photographs supplied by: Barcs Australia - www.florencebroadhurstaccessories.com Collection Powerhouse Museum Sydney Mitchell Library, State Library of New South Wales and Courtesy ACP Magazines Ltd.
Selamat Selamat is the is the sole sole licensee licensee forfor furniture furniture and and accessories accessories in in North North America. America. ForFor additional additional international international distribution distribution please please contact: contact: sdavis@selamatdesigns.com sdavis@selamatdesigns. Forcom information on other products offered please refer to: www.florencebroadhusrtusa.com For information on other products offered please refer to: www.florencebroadhusrtusa.com “Florence Broadhurst”, and the “Rectangular Lock-up logo” are“Florence trademarks or registered trademarks ofand Signature Design Archive Pty Limited. Broadhurst”, the “Rectangular Lock-up logo” © 2016 Florence Broadhurst. Alltrademarks rights reserved. are trademarks or registered of Signature Design Archive Pty Limited. © 2016 Florence Broadhurst. All rights reserved.
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