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PRIVATE RESIDENTIAL ESTATES & RETREATS

Frank M Pfaller joined the forces of his CHC-Couture Hospitality Concepts signature label, operated by Selected Hotels Promotion LC, with his international project teams for a mission. This merger of expertise has been instrumental in assisting private, institutional investors to develop, position and manage an exclusive portfolio of independent luxury hotels around the globe while they remain the sole properties of the respective owners and companies.

Our vision was and remains to be "To cherish the classic hospitality tradition of excellence and to provide superior services to both guests and owners.” Because CHC can think and act without the constraints of a large chain, we are able to maximise a hotel's potential without surrendering to standardisation.

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Starting with our latest project. Construction of this truly splendorous estancia LAS PORTUGUESAS which overlooks the ocean from a deep and peaceful countryside, was completed in 2009. Built on a 13,5 ha lot in a privileged location with an outstanding panoramic view, it has unique characteristics of good design and top quality construction. 4.000 sqm built in a contemporary architectural style with the predominance of pure lines. Hi-tech installations provide the villa with an optimum comfort level in every room.

This Uruguay’s largest & most exclusive luxury home. Our mandate included the conceptional design, marketing and management of this property as a private club for individual investors, owners and rental pool, to be operated with 5-star services. Marketing partners - the seventh art; proposed operating brand - VPlimitedEdition

Responsible for some of the finest and most distinctive property concepts around the globe.

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