Select Magazine 64 by Select Magazine

THE PHOTOGRAPHIC SHOWCASE

AMSTERDAM MELBOURNE

MIAMI

TOKYO

+ INTRO ++++++++++++++++++++++++++++++++++++++++++++++++++++++++

SELEC+ED THIS EDITION:

AMSTERDAM This creative captial in the Netherlands has more to offer then tulips, windmills and the redlight district.

MELBOURNE Melbourne is known as a stylish, multi-cultural city where the arts and creativity thrive.

MIAMI Miami is the production hotspot in America’s sunshine state Florida. We find out what’s new behind its art-deco facade.

TOKYO

Tokyo (part II) our continued in-depth view on the creative industry which showcases new emerging talent.

+++++++++++++++++++++++++++++++++++++ Select is published under license by; Global Media Ltd. London UK Publisher: Sheldon Marshall Editors: Wilhelm Moer & David Colby Production: Ian Skinner Accounts: Kim Rogers Art Direction: Erwin de Boer Printer: Advent Colour, UK Paper 150g Gloss Format 24X33.5 CMS Contributors; Jolanda Smit, Akiko Nakamura, Kim Rogers,

WWW.SELECT-MAGAZINE.COM

SUBSCRIPTION 6 ISSUES EUROPE € 120 UNITED KINGDOM £ 90 UNITED STATES $ 150 WORLDWIDE £90 INCLUDES POSTAGE & PACKAGE To guarantee your copy of Select send your name with full payment or credit card details to: info@select-magazine.com FREE MAILING SELECT IS SENT FREE TO MEMBERS OF THE CREATIVE INDUSTRY Contact your local sales office for rates and information about placing a portfolio in the next issue or on our new website.

+++++++++++++++++++++++++++++++++++++ NEXT ISSUE 65: FEATURING FASHION, TRAVEL & LANDSCAPE

SOUTH EAST ASIA - UK CREATIVE CITIES - MILAN - NY - LA

Select Worldwide 1st floor, Clerks Court 18-20 Farringdon Lane London EC1R 3AU UK Tel +44(0) 207 251 7100 Fax +44(0) 207 434 0673 E: info@select-magazine.com General Enquiries Ian Skinner +44(0) 770 1024 829 Ian@select-magazine.com SALES Select UK Kim Rogers +44(0) 1935 829 124 Email: kim@select-magazine.com Select Europe Anna Jones +39(0) 349 0020 662 Email: anna@select-magazine.com Select USA New York : Tel: +44 (0) 1935 829 124 Email: kim@select-magazine.com Select Australia Dawn +61(0)3598 56132 /+61(0)4310 29 345 Email: dawn@select-magazine.com

+ CONTRIBUTORS

Sheldon Marshall Publisher

“I’ve been in the media business for many years but the power of images has always impressed me and the ethos of Select is to be the photographic showcase of the best photographers”. Sheldon has been involved in many aspects of publishing and photography and still has a passion to find and publish the best images in print and online. Ian Skinner Production Director

Ian studied at the London College of Printing and gained a degree in Printing Technologies. He worked for a number of large companies eventually starting his own Repro and Printing Company - one of the first to go digital in the UK. Ian has enjoyed 25 years of working with major image libraries in the UK producing catalogues and undertaking the colour management from digital files through to printed images. He joined Select Magazine 4 years ago and now undertakes the production and distribution of the Magazine. Kim Rogers Worldwide Sales and Accounts

Based in the south west of England, Kim has over 20 years of marketing and sales experience in various industries including entertainment, sport, tourism and print. She has been writing editorial for Select Magazine and the website for the past 3 years and also deals with subscriptions and marketing for the website. Kim Hearn Freelance Consultant A wedding and portrait photographer based in Melbourne. She left the UK over 2 years ago where she had worked in publishing, managing the photographic archive and stock library of an aviation magazine. She now runs her own stock library in Australia with her husband. She loves to travel and always has her camera by her side. Manuela Salinger Photographer Born in Graz - Austria, Manuela studied at Central St Martins college in London. Now establishing herself in Hamburg - Germany as freelance fashion and advertising photographer. You can see her work in this issue of Select Magazine in the Amsterdam feature.

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++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Jolanda Smit Freelance Media & Events

PR girl about town who graduated in 2005 from University of Amsterdam, MA Arts policy and management. Living in London, she works as a freelance media & events liaison for diverse clients from the music, fashion and arts industry. Always up for a challenge, she spends her spare time gallivanting around the globe. Erwin de Boer Freelance Art Director/DoP

Amsterdam bred and london based creative with over 10 years of experience in the photographic, advertising and design industry. Next to his VJ gigs and art direction assignments he is also founder and creative director of ReeldealHD stock footage library. Akiko Nakamura Freelance Producer Freelance producer with Art History background. Worked in photo production whilst living in London for about 4 years. Just moved back to Japan and enjoying her new adventure in Tokyo. Sayuki Inoue Photographer Tokyo-based photographer born in Japan in 1974. After assisting, she started her career in 2004. She shoots in advertising/publishing with her distinctive style. Tomoki Hirokawa Photographer Born in Tokyo in 1979. He finished a course at Nippon Photography Institute while studying Art at Wako University. His theme of photography is ‘travelling in everyday life’. Nigel Riches Photographer Photography has always been a passionate addiction for Nigel, originally working in reportage, shooting documentaries for the Kenya Wildlife Service, living and documenting the lives of Romany gypsies in Kent, and crossing the Sahara desert on a camel with the Tuareg, following the ancient salt route. His work has taken him all over the world, and his understanding of location shoots has led to many projects with leading brands and advertising clients such as Peroni, 3mobile Proximity, Unipart Automotive The Bank and The Good Agency. Editorial clients have ranged from Cosmopolitan, GQ to Eye Candy USA. He primarily shoots mens and womens fashion lifestyle including portraiture and sports orientated projects. You can see Nigel’s work in this issue of Select Magazine in the Miami-USA feature.

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+ TOKYO

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++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Photographs by Sayuki Inoue ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ It was so much fun to shoot ‘Tokyo’ and that made me rethink about what Tokyo is. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ The life in Tokyo can be very hectic and time flies by so quickly here. Tokyo is a bit lonely as well as fun. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ There’s the beautiful moon in the sky in Tokyo. Sometimes I find myself forgetting to take notice of such an ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ordinary thing. At a moment like that, I feel as if I’m missing important things in life. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ That is what occurred to me whilst shooting my favourite places in Tokyo. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I love Tokyo Tower without any reason. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Tokyo Tower is a symbol of Tokyo to me, or maybe to many other people. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ There is the oldest merry-go-round of the world in Tokyo. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I frequent in photographing my favorite museum in Ueno. The gigantic whale statue and the stuffed pandas ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ who used to be in the spotlight in the Zoo when they were alive. Bones of dinosaur. They make me happy, ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ but a bit sentimental at the same time. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ They might not be recognisable as Tokyo or might be too personal, but they represent my ‘Tokyo’. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I hope you can share how I feel about Tokyo throughout these scenes which are ordinary, but a bit quirky in ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ some ways. Most importantly, I hope you just enjoy it. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 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TOKYO

Michihiko Yanai - Creative Director

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Picture © Tomoki Hirokawa

How did you become a Creative Director? When I had to decide what to do after graduating from high school, I was so contrary that I didn’t want to do the same as others do. Folks were going to major in humanities or science at university, but I wanted to do neither of them. I was rather good at drawing and was so flattered that I decided to go to an art university. However, I’d failed entrance exams for Tokyo University of the Arts three times and meanwhile, just to pass the exam seemed to have become like my lifetime desire. So when I finally got a place there on my fourth try, I felt lost since I soon learnt I never thought about what I actually wanted to do at university. Anyhow, I was vaguely aiming at becoming an artist in the design field, but I disagreed with the conventional concept of “art” at that time, which only selected people should appreciate. Again, I felt like doing the opposite of what was expected. In this sense, I got attracted to advertisements that were aimed for the general public. Eventually, that brought me to the advertising industry. Like those examples, my perverse personality has always kept me going when I make a decision. How interesting/easy or difficult is it working in Tokyo? I’m from Fukushima prefecture, in the North of Japan and I was really fed up with the negative communication peculiar to the

countryside, caused by strong bonds of communities when I was there. They just gossip about neighbours over meals every single day! In such a closed society, you always have to care what your family or your neighbours think in order to live in harmony with them. If I’d dyed my hair blond like now, they would’ve thought I’d sold my soul to Westerners and made a fuss. I always wanted to talk about something more fun or positive, but felt as if I wasn’t allowed to. Compared to where I’m from, Tokyo is a place where you can be whatever you want to be and don’t need to care what other people think, which is great when you want to start something new. So I just love to work in Tokyo. I’m only referring to Harajuku area where I’ve got my office, but another good thing about Tokyo is that young people gathering here are very creative, even if they’re not in creative industries. They just love fashion or doing something fun for themselves. It’s such a positive energy and always stimulates me. Do you work worldwide (or with people from abroad)? I don’t work worldwide nor have any interest in working outside Japan at all, because I’m only interested in creating ads in the place where I am and for the people whom I can share the same feeling. I would never be able to create any ad for NY people as I’m not living in NY and don’t know anything about

the people. I would turn down such an offer even if I got paid a million dollar fee. When I create ads, they must be of something I love. I know I can’t be good, otherwise. I haven’t got the slightest interest in whether my works would be appreciated worldwide, either. I don’t think they like or understand what I create as I don’t aim for them. It’s too peculiar to Tokyo. You don’t necessarily challenge the world. You should stay where you are if you love your local. I’m against what I’d call “worldwide fascism” around these days, which forces you to be global or to compete with people abroad. Those who like to work worldwide should do so, but I can only be responsible for domestic adverts. To be precise, I’d like to be in charge of Shibuya ward, where I live and work. My job is to create ads in Tokyo for Tokyo people. I might be living in a small world, but there’re loads of exciting things for me to do just in Tokyo and I haven’t even got enough time for them. So I’m afraid I won’t be able to take any job even if someone abroad who see this article pitches me! What do you think they need if creatives from abroad would like to work in Tokyo? You will have to love working without any days off and be ready to dedicate your life to work if you’re willing to follow the way Tokyo people work. Otherwise, you can stick to the way you work in your countries.

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You don’t necessarily do as the Romans do. It’d be interesting if they could bring any new ideas or standards and to see how the different cultures clash, stimulate or influence each other. Things might change or not, but whether you fight home or away style is all up to you. Most difficult shot or project you have worked on? I’ve been a presenter for an interview TV program ‘Top Runner’ on NHK and I guess this is the most difficult job I’ve ever taken. I always like to try out something new and can’t turn it down when I’ve got an interesting offer, but this was utterly new to me. My creative attitude is like, ‘I love something, therefore I create ads for them’, which has been a precondition for my creation and there’s always been something I can share with what I work on.I just couldn’t use myself as a marketing tool towards what I wasn’t familiar with. So at first I found it challenging to deal with people I’ve never known. I wasn’t particularly good at talking in front of people, either. However, it’s made sense to me since I realized that being a presenter is another way of advertising in terms of introducing the charms of interviewees to the audience. It’s still difficult, but exciting at the same time.

What is unique about Tokyo? I think the concept of Tokyo as a city is rather vague, which might be unique about Tokyo. There’s nothing concrete about Tokyo. No one seems to be able to capture Tokyo as it is changing every moment. No sooner have you grasped Tokyo than it changes. There’s no answer about what Tokyo is like. Unlike other major cities such as Paris and London, they don’t have distinctive images about Tokyo. The balance between the city and the people might be unique. People don’t belong to Tokyo and are not even proud of Tokyo or being in Tokyo. It’s as if Tokyo was its people themselves and Tokyo as a city didn’t exist. Tokyo is composed of each person living in Tokyo. Tokyo is empty as well as being full. I’m going to take part in a symposium on Yokohama city (which is in Kanagawa prefecture next to Tokyo) at the moment, but have realized Yokohama is a brand and has a strong identity as a city, which Tokyo doesn’t have. Yokohama people might belong to Yokohama unlike Tokyo people. Favorite restaurant , bar or places in Tokyo? My local Japanese canteen Akiyoshi near a fashion boutique United Arrows in Harajuku. My favorites are pork ginger and grilled spicy cod roe. The 77-year-old madam, who used to be a model, is so lovely and always

makes me happy. She’s very talkative and likes debating, so often doesn’t let me concentrate on eating, though Favourite ad The TV ad for a high street retailer UNIQLO when they launched a new range of fleece products a while ago. They asked various people what their styles are in clips. What’s memorable were the words of the late actor Hideyo Amamoto (73) wearing fleece: ‘You never know if you will certainly be alive tomorrow or in 30 years time, and I just live for today. You just have to enjoy the present moment and always do your best.’ It struck me as the company was sending a message to the world as well as promoting their product within just 30 seconds. Another favourite is the KDD (current KDDI) TV ad, featuring Yoko Ono. The copy was ‘Hito-no-aida-ni KDD’ (as English corporate philosophy ‘Bringing People Together’) and she was telling the audience that it could be terrifying to talk to a stranger, but at the time like that, she’d try to think that the person in front of her was only one in the universe and she might not be able to have any other chance to see that person, which always gave her courage to talk to them. It was very impressive. I seem to like ads with real-time messages like those.

MIHO - Photographer/Saji magazine

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Picture © Tomoki Hirokawa

How did you become a photographer? I loved Olive magazine as a teenager and always wanted to work in publishing. Soon I learnt I wasn’t an editor type, so decided to be a photographer. How interesting/easy or difficult is it working in Tokyo? There’re millions of magazines and books published in Tokyo, so you can work on so many different kinds of projects, which is fun. However, it’s not always easy as some magazines can be very commercially-oriented and no freedom given to photographers. Sometimes you just have to shoot as clients/ editors like and follow detailed storyboards. So when you can get them involved to try something new and it works out, it becomes a great pleasure all the more. Do you work worldwide (or with people from abroad)? I organise a food and art magazine ‘saji’ and collaborate with artists based in Paris and NY. We’ve got distributors not only in Tokyo but also in Paris, NY, Amsterdam, and Toronto and I go there to meet them. I’m working in Paris every two months at the moment, but am going to move there from next year. The fun part is that their works always goes beyond my

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Kozue Yamada

- CEO Angle agency

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Picture © Tomoki Hirokawa

How did you become an agent? I used to do textile-dyeing by profession and when I left the job, I looked into what I can do. You may tend to prioritise what you want to do when you’re younger, but I’d already had kids and thought that it’d be a pleasure to be needed by doing something for people. I would always love art, film, and music, and was interested in photography, as well. Then I happened to find a job at a stylist at H&M agency, and just gave it a try. This is how I got into the industry. I worked for an photographer agency AVGVST afterwards and then established Angle in 1999 How interesting/easy or difficult is it working in Tokyo? Well, I’ve never been conscious of me ‘working in Tokyo’ since I’ve never worked in another city… There are so many different jobs around for photographers here in Tokyo. It makes me very happy when I can help them do jobs they like. Do you work worldwide (or with people from abroad)? Currently we’ve got ten photographers. Half of them are based in Tokyo and others are in NY, Paris, and London. There’re a Singaporean and a French among Japanese photographers. We represent them when they’re back in Tokyo and each of them is with local agencies abroad. Technically, there’s not any big problem for them being away since it’s so easy to send data nowadays, but it takes time for them to get regular clients if they’re not based in Tokyo.

What do you think they need if creatives from abroad would like to work in Tokyo? Numbers of photographers abroad have contacted with me to ask me for being their representative in Japan. They seem to see they can get jobs in Tokyo if they leave their portfolios with Japanese agents while they’re away, but unfortunately things are not that easy. Clients would never pitch photographers for any job without any respect for their creativity, even if their portfolios are brilliant. I don’t know if this is unique in Japan, but not so many opportunities for newcomers here. You need to know people and what’s more important that they have a high opinion of thorough and mutual understandings, so you must build up good relationships from scratch. In this sense, I think it’s very important to be based in Japan and get to know the people and culture. We represent some non-native photographers, but they all have experiences of living in Japan and speak Japanese well. You also have to have a clear vision of what you want to shoot and why it has to be in Japan, which most photographers I’ve met lack in. It might sound harsh, but they appreciate it if I frankly say so. Japanese people are indirect and it must be difficult for them to understand what they really mean. Most difficult shot or project you have worked on? Of course there’re always difficulties in any projects you have to tackle and they’re never the same, but I can’t think of anything

particular… I would think if you found it difficult, that means you didn’t do a good job. Oh well, I had some shoots that never saw the light of day. It was hard. What is unique about Tokyo? You can get whatever you want. You can eat any kind of food from all over the world. It’s very energetic. I hope we will have more and more opportunities to show Japanese creativity to the world. Favourite restaurant , bar or places in Tokyo? Magma spa in Daikanyama (http://www. magmas.jp/) It’s a spa using lava from Mt Fuji. You just lay down on warm pebbles spread on the floor for fifteen minutes and you will be soaking wet with sweat. It’s a great way of detoxifying. Having oil massage after the session is just amazing! I also recommend an excellent fish restaurant Yana in Daikanyama. The other day I had a dinner with a French photographer there and he loved its cosy atmosphere. I also like a sukiyaki restaurant Yoshihashi in Akasaka. For clubbing, Le Baron in Aoyama is cool. (http://www.lebaron.jp/) Favourite ad? The latest Olympus ad shot by our photographer Satoshi Minakawa. I love it because it’s very minimal, but has a strong message.

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you must build up good relationships from scratch

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Takahito Noguchi - Art Director

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Picture © Tomoki Hirokawa

How did you become an Art Director? I wasn’t particularly interested in graphic design and wanted to be a product designer in the first place but gave up as I failed entrance exams for art universities twice. Then I became an apprentice at a space design office in the hope of finding what I really want to do. I found it so fascinating to do lay-out using a spray mount adhesive. I was a bit addicted to it. Anyway, finally I made up my mind to go for graphic design. I’d always loved magazines and especially admired the very first Japanese Art Director Seiichi Horiuchi. So I called up his office to ask for any job for my favorite POPYE magazine, which Horiuchi was art-directing for at that time. I had no experience whatsoever and there was nothing I could show to them, so I just said my portfolio was my body. They seemed to like my guts and let me start doing work experience. After working with them for three and a half years, I got a job at Cap, one of the best editorial offices in Tokyo and then became a freelancer a few years later. I would say I worked my way up from nothing to an art director. How interesting/easy or difficult is it working in Tokyo? It’s so much fun to be able to meet different people through my work. Things are going really fast here in Tokyo, so you just have to keep going, which can be daunting, but exciting at the same time. Of course, my job

work in a different culture. I’m always interested in working abroad and thought I would learn something from working with him. It seemed difficult for him to understand the nuances of Japanese culture, which is essential when you design Japanese advertisements, but he had a very different idea about design that the Japanese would never have, which always interested me. What do you think they need if creatives from abroad would like to work in Tokyo? I would say the best is someone who has Japanese communication skills, understands the Japanese culture well, speaks English and any other languages. Well, if they’re gorgeous, that would be perfect. Otherwise, you must have something special that others can’t compete with, which I think is common where ever you would like to work, though. The German guy was a font fanatic and knew everything about it! Most difficult shot or project you have worked on? When I work with Enzo Mari, we had to take a group shot of about 300 craftsmen at the HIDA factory. They’re not used to being in front of camera at all and I had a hard time to make all of them relaxed and not close their eyes. As you can imagine, Mari would never like photos re-touched. It was the most difficult photo direction I’ve ever done!

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you just have to keep going.

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What is unique about Tokyo? Japanese people are very flexible. So flexible that they have created such a strange city like Tokyo by adopting anything new, I suppose. Convenience stores are probably the most unique thing invented here. You can get whatever you need for 24/7. I always miss this convenience and get home-sick whenever I go abroad. I guess I just love Tokyo The balance between the city and the people might be unique. People don’t belong to Tokyo and are not even proud of Tokyo or being in Tokyo. It’s as if Tokyo

was its people themselves and Tokyo as a city didn’t exist. Tokyo is composed of each person living in Tokyo. Tokyo is empty as well as being full. I’m going to take part in a symposium on Yokohama city (which is in Kanagawa prefecture next to Tokyo) at the moment, but have realized Yokohama is a brand and has a strong identity as a city, which Tokyo doesn’t have. Yokohama people might belong to Yokohama unlike Tokyo people. Favourite restaurant , bar or places in Tokyo? My favorite tempura restaurant is Yamanoue in Tokyo MidTown complex in Roppongi.

(www.tempra-yamanoue.jp) You can have excellent tempura with beer overlooking Tokyo view at the counter. It’s just stunning! I also recommend Izakaya Shokudo Niban in Roppongi and Choibosi Teppei in Kagurazaka. Kagurazaka is a pretty area with small restaurants and bars along narrow alleys. There’re many other secret addresses you’d love there. Favourite ad? Apple. They have a strong corporate identity that reflects in their ads, which always impresses me.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Amsterdam is known as one of the coolest hangouts on the planet where pretty much anything is +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ possible. Armed with amazing architecture, Van Gogh, Vermeer, innovative concepts, bicycle lanes and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ open mindedness - it comes as no surprise creatives have been revolutionary on various levels and the +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ capital hits tremendously high on any city chart. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Speaking with the movers and shakers of Amsterdam’s creative industry, times seem to be changing +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ though. The world-renowned Red Light District with brothels on every corner of the street is making +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ place for fashion displays under strict supervision of Amsterdam’s city council. Despite the fact that the +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ windows showcase some of Holland’s most talented designers including Bas Kosters, Mada van Gaans +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and Mattijs van Bergen, we wonder what will happen to Amsterdam’s character in ten years. time. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Not giving up that easily and wanting to hold on to a picture perfect, we continued our quest – per bike +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ride - to find out what Amsterdam is all about these days. We went out on the streets and had a little +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ look in the lives of photographers, art directors and creative directors. To us these are the promised +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ones that will make or break this C ity and paint the perfect masterpiece of Amsterdam. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Text by Jolanda Smit | Photographs by Manuela Larissger +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 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CREATIVE AMSTERDAM

AMS + ER DAM

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Philip Brink - Creative Director ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ADVERTISING CITY OF THE WORLD +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ With a great love for Amsterdam, creative type Philip Brink is the perfect person to ask why the Dutch capital +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ is not only a great haven for the advertising industry, but also for budding creatives. The force of the City and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ the attitude of the government to support all sorts of artisan initiatives, make Amsterdam his home. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Although he thinks it is amazing that Amsterdam is internationally acclaimed for its creative force, he puts a +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ question mark over pushing too many projects at once. He feels it is brilliant that when you are a budding artist, +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Amsterdam provides plenty of platforms to support and stimulate innovative initiatives. Although when the Red +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ light District has to pave way for arty displays, he wonders if this will contribute to the city’s character. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ He took home various awards together with his creative partner Hugo van Woerden, who he also works with +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ at advertising agency CCCP. One of his favourite and most challenging projects was to create a new website +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ for department store HEMA. This was awarded in 2008 with the internationally acclaimed advertising acco+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ lade Webby Award. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ How did you end up in Amsterdam? I believe Amsterdam is one of the most energetic cities to utilise creativity. As a metropolis, Amsterdam is home to many internationally renowned advertising agencies. It is valued highly for its peaceful pace of life, relaxed atmosphere and the surroundings are very friendly. Also, the quality of life is very high, which stimulates the creative process and gives you enough time to let things sink in.

campaign. Later on we ended up at CCCP’s advertisings department. They made a name with Sixpack TV as part of Heineken’s youth branding commercials. What inspires you? For inspiration I go out and take in the city. Foam, Amsterdam’s photography museum, is always a good one to visit. Athenaeum bookstore features the latest in media land, other than that anything around you can be inspiring and might be the starting point of a new concept. Not too sure how to put it in words, but there’s something within me that picks up on things like that.

Why did you decide to be based in Amsterdam? The climate is inviting and various cultures live happily next to each other, although I have to say things seem to be changing lately. However, on the whole there’s still the feeling that anything is possible. It is great to see that Amsterdam is becoming the creative heart of the advertising world. These days, the Dutch government is supporting all sorts of initiatives to promote Amsterdam as the creative ticket of Europe. You have internationally renowned companies like 180, Taxi, and Sydley that have offices over here.

+++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ I BELIeVE THE +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ FUTURE WILL BE +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ ABOUT THE POWER +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ OF THE CONSUMER +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++

Was creativity always a big part of you? I started further developing my creative side at Hallo Academy here in Amsterdam. It’s a private school for a year, which mainly focuses on finding your creative inner self. Together with friend and creative partner Hugo van Woerden we started our first projects. Initially I tried to concentrate on my own creative spirit, but as it turned out Hugo and I complimented eachother on an inspirational level and we decided to team up.

What is your favourite artist or creative scene? My favourite artist would be Olafur Eliasson, who you probably know from the Weather Project he did for the Tate Modern in 2006.

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Tell us a bit more about your work? After freelancing for a little while, Hugo and I won awards for various campaigns, for example for our SOA (STD) prevention

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How would you describe your creative style? Well, in advertising it is easy to create something that irritates people. I try not to do that. So I would like to describe my style as fresh and sympathetic.

Where can you find Amsterdam’s most creative hub? The city centre has shifted, and to me you find the real Amsterdam in the north. Cities develop and the creative heart will always move with its inspirators and creators. I prefer it a little rough around the edges.

I used to love it in the east of Amsterdam, as this area gave me a great sense of normality. If you only had 24hrs in Amsterdam what would you do? A perfect day in Amsterdam would start with a coffee and an apple pie on the Noordermarkt followed by hopping on a boat to see the city from the canal’s point of view. I’d go for a bite at an old school Dutch restaurant and order some mashed potatoes. Prior to a night out, I’d have a drink at Ruk & Pluk in the east and finish the day off with a great party at Paradiso. What’s your game plan for the future? I believe the future will be about the power of the consumer. In the US you have a research company that investigated how much a business would reserve to invest in the environment to stimulate the spend of consumers. Who wanted to invest about 15% saw its profit grow and earn back what they put in. This will be happening in advertising, what will you be able to do to reward consumers, they’ll have the power. Advertising agencies will have the chance to stimulate awareness giving back the power to the people. I think advertising will be something more then a service offering consumers the right to be informed correctly. It will be like showing that we’re in the know of things, and this knowledge we want to share with consumers through advertising. Other then that, I will be travelling for four months to India, Nepal and Tibet.

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Bianca Toeps - Photographer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ POP CULTURE LOVING’ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ As a true globe trotter, emerging photographer Bianca Toeps is located at Schiphol Airport whilst keeping me +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ up to date of her whereabouts and answering this Q&A. She’s a pop culture kid inspired by the 80’s and 90’s and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ has a year pass for Disneyland Paris. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Growing up in the suburbs of Holland’s government city The Hague, Toeps moved to Amsterdam in the sum+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ mer of 2008. She started studying Accountancy after which she switched over to Communication & Multimedia. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Even though she loved it there, she decided to quit, because the school was just a tad too shabby for Miss Toeps. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Following her love for photography, she studied Photography at St. Joost Arts School. When luck was on her +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ side and her work was well received, she decided to go for it and has been a photographer since. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Toeps’ work portrays her happy persona and positive attitude towards life. It has been featured in magazines +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ such as Indie, Material Girl, CosmoGirl and Dujour to name but a few. Represented by photography agency +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Wanda van Donkelaar of Sticky Stuff, she recently shot the mid winter 2009 campaign of fashion label DEPT. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Why did you decide to be based in Amsterdam? Amsterdam is where it happens in the Dutch fashion scene. Also, I love the open minded spirit and the city feeling. I always thought those Amsterdam lovers were exaggerating, but the first time I was cycling alongside the canals, I understood. There’s just nothing like that anywhere else in the world! Was creativity always a big part of you? Yes, I was a very creative kid. I could spend hours with toilet rolls or uncooked spaghetti, making it into thousands of different things. I’m also a creative thinker, nothing is ‘impossible’ to me. I work as a photographer now, but I also like to write, draw, and I do a little graphic and web design. In a few years, I might just be a copywriter, or even a movie director. Tell us a bit more about your work and challenges? I’m a photographer, mainly focussed on fashion. I have a thing for Polaroid’s and analogue techniques. I’m fascinated by this fashion world, but sometimes also appalled. It’s a rough environment, with a lot of blownup ego’s, politics and selfishness, and in the centre of that are little 15-year-old girls. They fascinate me. How do you go about choosing your projects? It differs. Some clients or magazines are like: “See this example, this is what we want.” That, of course, is the least inspiring. My own

shoots come from my personal experiences, my feelings, my dreams, or just a slight obsession for a girl. What inspires you? Everything! Pop culture, my childhood - I’m from 1984 so I experienced the late 80’s, and was a teenager in the 90’s, SPICE GIRLS! Then there’s travel, music, blogs and I like Disneyland more than a museum. Boo me! How would you describe your creative style? Colourful. Well, not always. I have a dark side too. I try to be happy though and like to create wonderland-like pictures of pretty girls. There’s already enough darkness in the world. Sometimes I just want to express some of my darker feelings in a photo that makes me feel better. +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ I LIKE DISNEYLAND +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ MORE THEN A +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ MUSEUM, BOO ME! +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++

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How did you end up in Amsterdam? I used to live in The Hague, but I was always travelling to Amsterdam for shoots and meetings, so I decided to move there.

What is your favourite artist or creative scene? I can’t just give you one or two names. There are so many creative people making extraordinary things. I really love things that are spread quickly from person to person via the Internet, ‘the meme’s’. It’s the new creativity. Someone starts it, just for fun, and the world follows. On Flickr, there’s this group called ‘Demolition Art’, where people submit photo’s of partly demolished buildings, showing a vertical layout of an apartment building, with different wallpaper on each floor. I love those things.

Another example, ‘Literal Version’ video’s on YouTube, where people with too much time on their hands sing different lyrics to an existing video. I love that, sharing creativity in all forms, on the Internet. Where can you find Amsterdam’s most creative hub? At the kitchen table of my agent, lol! No, I don’t know, everywhere, I guess. It’s the people, the spirit. I personally love eating sushi in a shabby place at the Zeedijk too. If you’d only had 24hrs in Amsterdam what would you do? Go and see the Red Light District, take a canal cruise, smoke some pot and check out the Nachtwacht at the Rijksmuseum. Just like everybody else. Thinking of it, I never took a canal cruise myself. I’ll write that on my to-do list. What’s your game plan for the future? At the moment I’m sitting at the airport to make my way to Tokyo. I have appointments with several magazines over there, and I hope to work with them in the future. I love to travel, but Amsterdam will always be my home base.

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Jochem Leegstra - Founder of ...,staat ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ BRANDING BEYOND BRANDING +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ A remarkable atmosphere breathes through the offices of …,staat when entering the premises. Set over the two top +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ floors of a grand Amsterdam building, the interior is anything but traditional. Smooth and slick surfaces give the +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ space a modern feel and yet pay respect to the original architecture. The astonishing view makes you feel you’re +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ on top of the world and nothing is going to stop you now – the perfect ingredients for a creative company. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Set up in the millennium year 2000, the agency finds its roots in the music and club scene of Amsterdam. It all +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ started above - now put to rest - club Mazzo on the Rozengracht. Today, the team counts over 25 people, which +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ is an international mix of creative things that have a similar inspiring energy. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ They had the privilege to work with a wide range of international brands such as Nike, Rémy Martin and Levi’s +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ to name but a few, and also team up with local clients keeping their Dutch roots at heart. The multi-talented +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ company is taking their passion for the creative to the next level, and promises to take Tokyo and NYC by +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ storm within the following year. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Why did you decide to be based in Amsterdam? Creativity is part of the DNA of Amsterdam and for work. For more inspiration London, Berlin and Paris are just around the corner. Was creativity always a big part of you? Yes, definitely! It’s everything where passion, ideas, gut feeling, mind set, vision and even my former study became work... Is it work? It’s a massive part of who I am. Tell us a bit more about your work and challenges? ...,staat is a creative agency working from strategy towards creation and execution. We sincerely believe in a truly integrated approach, hence we intensively work on design, communication and everything in between. This resulted in a broad portfolio ranging from books to video clips and from branding to environmental design. How do you go about choosing your projects? It’s the art of saying no. Since the beginning we are very selective in choosing the assignments we do. They should fit within the agency’s strategy. It’s like a relationship between two people, you have to love each other. What inspires you? Everything. People, cities, art, movies, music, magazines and a visual overload via ffffound.com.

How would you describe your creative style? Esthetique-Fantastique, conceptual and yet communicative. Turning the everyday into the iconic. What is your favourite artist or creative scene? Creative scenery for me is a city zap between Tokyo, Amsterdam and New York. Artists I like are - amongst many many others - United Visual Artists, the early work of Hedi Slimane, Jeff Koons Kitsch and track nr. 2 of Simian Mobile Disco’s latest album to be more specific. Architecture, fashion, photography and great food in a poetic ambiance can also make me feel truly happy. +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ CREATIVITY IS +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ PART OF THE DNA OF +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ AMSTERDAM +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++

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How did you end up in Amsterdam? I’m from Holland so it was not that difficult... For me Amsterdam was the only option.

Where can you find Amsterdam’s most creative hub? Next to our office? Depends on the day and the moment... Westergasfabriek area, all the small movie houses & bookshops, ‘Hotel’ de Goudfazant, Café George and Bo Cinq... Schiphol Airport is always a good option. If you only had 24hrs in Amsterdam what would you do? Well, you could spend your 24 hours on the canals, which is great! Or you can take a bike ride through the city and absorb Westerpark including Espressofabriek in

the morning, visit No. 3 of the ‘Nine Little Streets’ area, lunch at Café George, spend some (or too much) time in magazine Walhalla Athenaeum on the Spui, then a fast fifteen minutes foot massage at SOAP, be amazed by a great exhibition at foam, a lovely dinner at Bo Cinq, and have a perfect after dinner drink at Door 74. Then there are great nights at Paradiso after which you absorb Westerpark again the next morning. And check out amsterdam.unlike.net or superfuture.com for the latest updates. What’s your game plan for the future? To exchange people and inspiration, we’d like to start a creative hub /...,staat cell in Tokyo and NYC.

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René Oey - Creative Director ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ART EMPORIUM FOR EVERYONE

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Creative types from all over Amsterdam come together at artist platform Meneer de Wit. Set up in November +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 2007, Meneer de Wit features various spaces located on Witte de Withstraat and plays host to showcasing +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ creative talent from the worlds of arts, fashion and design including creative initiative streetlab_. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Within only two years Meneer de Wit quickly made a name for itself as the social playground for the artisan +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ communities. Besides creating a home-away-from-home feeling, Meneer de Wit wants to be more then just a +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ location. Creative Director René Oey tells us how he actively collaborates with the city council and showcases +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ art projects in public spaces to make art part of everyone’s life. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Why did you decide to be based in Amsterdam? Meneer de Wit is based in De Baarsjes, which is an area that used to be a bit rough around the edges. Amsterdam is very supportive of its art scene and stimulates culture. Meneer de Wit is funded by the De Baarsjes borough and house-constructing agency Ymere. As many metropolitan cities, Amsterdam’s city centre is further developing and becoming bigger. Housing becomes more expensive and artists have to move to more affordable places. Back in the day nothing much was happing in this area and it looked rather sad. Nowadays, due to independent shops moving away and loosing competitive battles against the supermarkets, buildings were left behind empty. The city council decided to give these buildings a second life by opening them up to artists. Was creativity always a big part of you? It all started with street theatre and dance. I went in to the city with a friend of mine to entertain passers-by. Over the years this developed into a love for art in public spaces. In the 70’s we launched a summer festival called ‘Boulevard of Broken Dreams’, which combined theatre and dance. It all goes back to street theatre and showcasing something that is vulnerable and accessible. For example we did synchronised dancing on the streets without any music. In the following years I got more involved in creative projects and I started writing proposals to get funding to make things happen. This wasn’t very easy in the beginning, but when the projects received positive responses people started to appreciate the initiatives. At the moment the government is very supportive of the creative community and it’s very high on their agenda.

Tell us a bit more about your work and challenges? One of my most favourite projects in public spaces is ‘Traffic Talks’. We created a mobile poem of 20 cars each with a word on the rooftop. The cars drove through town and could be the start of a sentence or rhyme, it visualised poetry in motion. I love it when projects are open and accessible to everyone, this is also one of the aims of Meneer de Wit and important to the people involved. June 2006 it was Art Month in our area and we had the idea to draw a white straight line of 800 meters connecting Meneer de Wit with Mercator Square. The line went through everything: the street, canals, and houses. It was an interesting challenge to talk to everyone in the area helping us to draw the line from A to B. Some people didn’t really understand what we were trying to do, yet others thought it was a great way to connect people with one another. The launch of the ‘Witte Lijn’ (White Line) coincided with exhibitions close by and brought everyone together on Mercator Square. It all started as quite a conceptual project, but developed into an art project where everyone had the opportunity to participate. This is the same for Meneer de Wit that supports individual artists, but also stimulates them to join forces and create something bigger for the greater good. +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ I LOVE IT WHEN +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ PROJECTS ARE OPEN +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ AND ACCESIBLE FOR +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ EVERYONE... +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++

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How did you end up in Amsterdam? Born and bread in Amsterdam, this is my true home. I’ve seen quite a bit of the world and love places such as Spain and Canada, but there’s no place like Amsterdam.

How do you go about choosing your projects? As illustrated before, I like to bring art, community and public spaces together. There’s this great example of the church that’s based around the corner. Once it was such a grand building where everyone came together and sang songs on Sundays. over the years it turned into a rather empty and sad place. When local hero and infamous literature critic Kees Fens passed away, we

wanted to pay tribute to his work and say goodbye in the right way. As he was such a main character of this neighbourhood and lived across the church, we wanted to let that building shine one more time like it used to. We hosted the Matthäus Passion by Bach for Eastern. On the church we projected a portrait of Kees Fens, overlooking the house where he lived. It was great to see the church sell out twice, and all the people gather together and pay their respects. What inspires you? Pretty much everything around you can be inspiring. Traffic Talks came about, as I went to see Panorama 2000 in Utrecht initiated by museum director Sjarel Ex. One of the highlights was the view from the top of historical tower the Dom in the city centre of Utrecht. You could see quite far out, but I missed the connection with the local neighbourhood. I was thinking how you could do this in a different way and bring the city together. That’s when I started to think about cars with letters on top of them moving through town featuring quotes and poetry. The city was used as the perfect backdrop to bring poems to life. A close friend of mine woud say: “Don’t wait for inspiration, but when it knocks on your door make sure you open it.” But you can also look for ideas. We came up with the ‘White Line’ project by simply drawing a line on a map, although to me an idea should have more then just one layer. If a project has various ideas behind it, people can interpretate it differently. It is interesting to see how a project can have several meanings and still be summarised in a couple of words. How would you describe your creative style? Dance is a big part of me, and together with my wife I have a Tango academy, which is also part of Meneer de Wit. It’s not just Tango in a traditional way, we also play Neo Tango with music by the Gotan Project or Narcotango.

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1.) +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 1.) Streetlab_ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 2.) Xpositie +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 3.) Allard van der Hoek +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 2.) +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Bio: +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ René Oey, 56 +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Creative Director Meneer de Wit +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ meneerdewit.com+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ // traffictalks.nl // +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ stadsgezichten.com // dewittelijn.nl // +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ www.tangotalks.com // +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 3.) +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

What is your favourite artist or creative scene? I can’t just give you one or two names. I definitely have a soft spot for Artisan village Ruigoord just outside of Amsterdam. They have this amazing festival called ‘Vurige Tongen’ that’s definitely for connoisseurs that want the effort to experience something completely different. Other than that, the artistic scene is quite spread out over town and you have the more classical spaces where a lot happens such as music heaven Paradiso and the Concertgebouw. What’s Amsterdam’s most creative hub at the moment? The North of Amsterdam is very interesting if you ask me. They are refurbishing the old Shell tower, which has an amazing view over league the IJ. It has a similar feel to it as Club

11 that used to be based on the 11th floor of the old Postal building close to Central Station. Unfortunately they had to tear that one down, but I believe with the Shell tower we’ll get some of that metropolis feeling back. If you only have 24hrs in Amsterdam, what should you do? I’d start the day with some coffee at the Volkskoffiehuis located on the Spaarndammerstraat after which I’d go for a walk down the canal Prinsengracht. For some lunch I’d stop over at Amsterdam’s best sandwich shop ’t Kuyltje and get myself a steak sandwich with onions. In the afternoon I’d play some billiards at Café Sprot on Haarlemmerplein. Then Café Chris is one of the oldest bars in the Jordaan and great to have a beer with a cigarette. Around 8pm it

would be time for a caipirinha and Lomo de Bife at restaurant Luna on the Lindengracht. There after I’d watch ‘The Killing of a Chinese Bookie’ by John Cassavetes at the Filmmuseum in the Vondelpark. When home, I’d finish the day with a replay of Ajax soccer match. What’s your game plan for the future? I’d like to see Meneer de Wit further develop into a multi-levelled art centre where creative types come together and work on something that can be enjoyed by people from all walks of live. I see Meneer de Wit as a lively platform where all disciplines come together in events, showcases, installations, parties, dance events featuring live, classical and world music – with art as its lively heart.

Allard Honigh - Photographer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ CAPTURES THE FASHION FINEST +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Looking dapper wearing a smart jacket and trousers, photographer Allard Honigh has a great sense for style +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ that translates through his work and love for fashion. Making fame with his fashion photography, he works +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ closely with friend and über-stylist Bastiaan van Schaik. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ His photography is seen in magazines such as Russian Harper’s Bazaar and Elle, +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Marie Claire and AvantGarde in the Netherlands. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ For this tête-à-tête, Allard chose one of his favourite places in Amsterdam called bar Waldorf based on the +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ corner of the Elandsgracht and Prinsengracht. The bar-in-the-wall café turns out to be the perfect setting for the +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ interview, and Allard speaks freely about his work and challenges. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Why did you decide to be based in Amsterdam? Amsterdam has that special vibe where everything that is Holland comes together. I get that feeling when I fly back into the country and look down on to Amsterdam. You see all the green patches of land, which reminds me of where I was brought up. At the same time all this land is organised in such a systematic manner, which is representative for Holland’s sometimes patronizing way of life. It’s quite ambiguous when you think of it, freedom on one hand and the government deciding what’s best for you on the other hand. I try to live my life according to my own standards, which is not very straightforward. Not only did I go my own way when I was 15 years, I didn’t even finish a degree, which is quite unheard of in Holland. Was creativity always a big part of you? I started off with loads of different things before I became a photographer. I worked as a make-up artist for a little while and assisted friends who were in fashion. Working backstage at fashion shows I noticed the pictures that were taken for my portfolio didn’t live up to my expectations. Convinced I could do a better job I went to get myself my first camera, a Hasselblad H1 HMi Polaroid cassette. As the images taken

with this camera are quite soft, I felt the need to move on. At the moment I don’t use an analogue camera anymore and only shoot digital. Even though these days the way of processing and quality are so well advanced, I miss shooting analogue. Tell us a bit more about your work and challenges. When I was a kid I tried to escape from the village I was living in. In my head I created a whole new world, I was such a dreamer. When I took my mind somewhere else I was able to fantasize of what I wanted to do in the future. I thought of becoming a fashion designer, painter, and artist. The countryside was my retreat and I stepped out of it to realize my dreams. Every day I further pursue my dreams, which is never finished. My whole career is my biggest challenge, and I want to keep moving to the next level. +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ I try to live my life +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ according to my own +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ standards... +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++

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How did you end up in Amsterdam? I grew up in the very north of Holland in a small village called Wagenborgen. It was quite a secluded place to say the least with lots of countryside. I wanted to explore myself and desperately felt the need to pull myself out of my surroundings. Already at the age of 15 years old I convinced my mum I wanted to live on my own in Utrecht. She made a pact with me; if I were able to sort out my finances, house and job within three months I was free to go and so I did. After finishing my hair dressing education at the age of 20 years, I felt it was time to go to Amsterdam.

What inspires you? To me inspiration is all around you. You can find it in films, books, music and travels. It can even come to you when you are out on the street and see something simple, things from ordinary daily life. Old graphic books and vintage fashion magazines also fascinate me. How would you describe your creative style? Not too sure if I’d like to categorize my work to a certain style, as it depends on what I’m working on at that particular moment. Recently the idea came about to take pictures of a catfight after I had a disagreement with someone. I wanted to capture young girls rolling around the ground with an urban deserted space as backdrop.

The surroundings gave the shoot a ‘cool’ feel in contrary to the pretty girls fighting. It captured the contrast of girls these days being ever so occupied with their looks, instead of showing their true colours. What’s your favourite creative scene or artist? That kind of differs from time to time, but at the moment I’m very much intrigued by designer Andy Gilmore. Then again I’m fascinated by the work of Jackson Pollock, and have a very soft spot for our own Dutch Masters of the Golden Age. Where can you find Amsterdam’s most creative hub? As I’m away on travels quite a bit, I find it hard to pick one certain area. I do notice that people are looking to the world in a different manner. I get the idea that people these days are looking to life more up close. It is almost like they are more aware of their day-to-day life and are more appreciative. If you’d only have 24hrs to spend in Amsterdam, what would you do? When visiting Amsterdam I definitely recommend our museums, try to visit as much as possible, they are all amazing for their own unique arts exhibition. Go for some food at former daily newspaper building ‘Trouw’ and finish it off with some hip-hop played later on the evening. ‘ San Francisco’, a bar located in the Red Light District, and ‘Trut’ (on the Bilderdijkstraat on Sunday from 10 at the door) are great places to go for a drink and have a little dance. What’s your game plan for the future? I’m flirting with the idea of moving abroad, but I haven’t made up my mind as yet. I love travelling and to me it would be perfect to have a mix between Holland and abroad.

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Edo Kars - Photographer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ works for advertising finests +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Edo was born in The Hague, The Netherlands. He studied Photography and Audiovisuals at The Royal Academy +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ of Fine Arts. Nowadays Edo Kars is a well-known and established Dutch photographer who works internation+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ally out of the centre of Amsterdam with agents representing him around the globe. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Because of his curiosity and open mind his field of activity keeps on growing: people, landscapes, cars, locations, +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ interiors, lifestyle. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ His work is rewarded many times by IPA, AOP, Cannes Lions, Eurobest, PANL, ADCN, Clio awards and Montreux. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ His long client list involves Audi, BMW, Lamborghini, Mercedes, Volkswagen, Renault, Citroen, Peugeot, Ford, +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Toyota, Yamaha, Ursus Vodka, PriceWaterhouseCoopers, KPMG, ABN AMRO, ING Bank, Rabobank, Master+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ card, Visa, Amex, Heineken, Amstel, Heinz, Guess, Canon, Philips, Sony, Pioneer, Miele, Ameriprise, Sprint, T +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ for Telecom, Orange, T-Mobile, Grohe, KLM, Nike and many many more. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ After travelling for the last 6 months he’s now back in Amsterdam more inspired and busy then ever. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Was creativity always a big part of you? Yes, since my early years I have always been interested in music at first. During my high school period I started club DJ-ing and making music, but there was a search for more than only music. That’s why I finally went to the Academy of Arts and started combining imagery and music. Music, video, film and photography. Tell us a bit more about your work and challenges. Photography is an art and photography is meant to be beautiful! I like making things look beautiful in any kind of way. And I like solving problems. There is a solution for everything. So if an advertising agency comes up with an idea that is somehow hard to realize, there is a good change that they end up with me. What inspires you? There are a lot of things that inspire me. Since I’m very openminded and very curious in a lot of directions, that sometimes makes it difficult to only concentrate on my photography, but on the other hand it also makes a lot of things possible what stimulates my images. A wide interest opens your mind to be creative!

How would you describe your creative style? It’s hard to describe my style and I like to leave that open to the people who are looking at my images. Like I said, I’m really open and curious, so I like all kinds of different things. I like trying different styles, I like shooting different subjects. That’s what keeps me fresh and keeps me creative. +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ Globally +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ amsterdam is the +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ best city to live. +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++

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How did you end up in Amsterdam? My choice to be based in Amsterdam is quiet simple. I was born in The Hague about 60 kilometres south of Amsterdam. After finishing my degree at the Royal Academy of Arts, I decided to move to Amsterdam. For the advertising industry, Amsterdam is the place to be and internationally it is an easy base to fly worldwide. And most important, it is globally the best city to live in.

If I have been shooting cars for 2 weeks, I’m dying to make a portrait. If I have been shooting sets in the studio, I’m ready to go out on location again. The best thing about being a photographer is meeting all these many kinds of people and being in all these various kinds of places. And all these different kinds of things are asking for all kinds of styles. It is hard to ‘box’ me. What’s your favourite creative scene or artist? Too many to mention… The world is inspiring, travelling is inspiring, people are inspiring… look around you and add a taste of: Picasso, Disney, Lynch, Bono, Escher, Ritts, Calatrava, Coco, Tarantino, Branson, Ansel, Prince, Parker, Nadav, Magritte, Spielberg, Salgado, Miles, Weir, Bansky, Sieff, Koolhaas, Miro, McCurry, Madonna, Rothko, Kubrick, Dylan, Leibovitz, Dali, Beethoven, Warhol, Giacometti, Lennon, Vermeer, LaChapelle, Utzon, Eames, Scorsese, Rodin and many many more…

Where can you find Amsterdam’s most creative hub? Amsterdam is one creative hub. If you only had 24hrs to spend in Amsterdam, what would you do? Wake up at 6am, go out without a breakfast and start running in the Vondelpark. There is no one on the streets. By the time you get back to your place and finished your shower, you will be really hungry and it is time to have breakfast at the Noordermarkt. Try the ‘appeltaart’ at Winkel, stroll through the Jordaan and finally head towards the canals on your way to the ‘negen straatjes’. Nine little streets with all kinds of nice and funny little shops. You will find vintage, designers up to shops only selling buttons. Have a quick ‘croque madame’ for lunch on the terrace of Walem on the Keizersgracht and move on towards FOAM on the same canal. You can find the best changing photography exhibitions there. Still fit? Head for the Rijksmuseum only 10 minutes walk. Diner at D’ Antica in the Reguliersdwarsstraat before going into the ever changing nightlife. The hot scene will only go to specific parties, so there is no place to be. No I won’t tell you where you can find me tonight… What’s your game plan for the future? More personal work.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Bio: Edo Kars Independent photographer karsphotography.nl

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1.) Lamborghini 2.) GazdeFrance 3.) Audi A8 2.) 3.) GazdeFrance 4.) Edo Kars Selfportrait

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Diedrick Van Heyningen - Photographer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ LIKES TO CREATE THE “WOW” FACTOR WITH HIS CLIENTS

We go back once a year for a Europe ‘fix’. We like the diversity of people and cultures. I love the action, the creatives, the agencies. Everything in Europe has bigger productions and budgets that stretch further allowing for more quality time to be spent on research, pre production, shoot and post etc than what I am used to working with on this side of the world. So even though we live a dream lifestyle, for us it is a very exciting challenge as Europe is everything NZ isn’t as far as the quality of the clients, the creative and quality of productions go. Most of my work is done in NZ with a little bit in Sydney, Asia and the US. How will your current clients feel? That is the great thing, the business is set up such that it is self sufficient and will turn over without me just fine! We’ve got a very good crew here at the studio, a full time photographer who shoots a lot of local and national work for me when I can’t do it, as well as a full time retoucher and a studio manager. A lot of our smaller local clients are happy to be serviced by the ‘studio’ and are not 100% fixed on working specifically with me as their work is mostly budget and quality driven. For sure I have a number of very talented art directors I work with regularly. Obviously it is all about a connecting, creativity, and technical excellence for them. I will swim across the ocean for those guys to get back for a shoot! I don’t think any of our clients will suffer in any way, we are here for them first and foremost and will always cover all foreseeable bases! In fact we hope that we may find a Dutch photographer who is in a similar position and

able to do a house and studio ‘swap’ for a period of time, someone who would like to spend sometime in NZ while we live in Europe. How did you get into this industry? A friend was working as an assistant and from time to time I would go with him on shoots to help out. At that time I had no interest in photography what so ever. It was always my dream to study Sports Medicine and specialise in training elite athletes, so I don’t have a romantic story to tell! I helped build a number of sets and found out I really enjoyed the pre production aspect of a shoot. I love the whole process of visualizing a concept into reality, breaking this concept down into bits and executing them one by one to achieve amazing end results. I love working with different people, collaborating on whatever our challenge is at the time. It soon became apparent there was going to be no way I was going to do anything but photography for the rest of my life! I stayed on as full time assistant and the rest is history! +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ WORKING WITH +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ PASSIONATE PEOPLE +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ IS ALL I CRAVE! +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++

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What is your background? I’ve been in New Zealand since 1981 when my mother and father came to live here. There is a lot more opportunity to live a healthy, balanced lifestyle here. All those things a lot of people in Europe dream about and work very hard towards, we live everyday so that is a motivation for calling this home. However, we have put the wheels in motion to try and relocate to Holland late next year to spend sometime with our kids (aged 6 and 10) over there to show them Holland and Europe, try to re-kindle old relationships and make new connections in order to set up business so that we can shoot and spend time both here in New Zealand as well as in Europe.

What is the best and worst aspect about living and working in NZ? Best thing about living and working here is the lifestyle, we have everything we could possibly need and then some more. We have big wide open spaces shared by relatively few people resulting in a high standard of living. It’s an amazing environment to raise a family in the most incredible and varied scenery the world has to offer. We ski every winter which is only 1 hr drive from home. My studio is 5 minutes from home. We sail and windsurf in the summer and we are able to spend quality time with our kids! From a business point of view, I would say that we have some stunning talent in New Zealand. By nature of our relatively isolated existence we (as an industry) have had to adapt and make things work across a number of disciplines. This makes for an extremely flexible and talented crew with a great attitude towards work here. It is well known worldwide that Kiwis have a reputation for having a ‘Can Do’ attitude towards everything they do.

From an agency point of view, there is less research, less red tape here. For example overseas an agency brief can get researched and researched to the point where the good and original concept gets lost, here we are a bit ‘looser’ and can get a concept through with not so much red tape and therefore we actually get to execute edgy briefs. It’s good for the creatives and therefore us. The downside of living in NZ is that we need to work very hard here to make a good living. We have lower budgets to execute the concepts and ideas but I guess the positive is that that makes us creative in our approaches to work and shooting concepts, we can look for alternatives and we are very much hands on, which give us lots of different skills instead of specialising. For example we try to scout our own locations and try to cast our own talent whereever possible. We all love doing lots of different things which gives us variety and real sense of achievement. What has been your best day in the industry? There is no one defining moment as such. I won “NZ Professional Photographer of the Year” a while ago and have also won NZ Advertising Photographer of the year which was nice. I’ve had work published in prestigious publications and I have shot for ‘big name’ clients. But when I sit back and really reflect on this, my best days are without a doubt when I have had chance to collaborate with clients and art directors who are really excited about a project and when we’ve worked as a team to produce end results that we are all able to say “wow” about it! Every day is great…..I love advertising and advertising photography, I equally love great design and typography. Working with passionate people is all I crave! Automotive photography allows me to get out into our backyard more, as automotive and landscape photography go hand in hand over here, I am in my element in the wilderness and cherish those days too. What was your last bad day? We don’t really have bad days, we have challenges, briefs change at the last minute and of course budgets are always a challenge lately so nothing new there! We just go with whatever gets thrown at us and make the most of it, we deal with it the best we can and move on.

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Nothing stands out as really bad even the weather is all part of it. For sure we have disappointments, for example we had a job around this time last year which for us was a good size international job. It got pulled last minute, completely, 100%. We had done lots of research, scouting, casting and lots of changes and re-quotes. The job was ‘ours’ order number and everything. We loved the concepts and couldn’t wait to execute them. It’s just what happens in our industry, they pulled part of the shoot completely and took another part to another photographer on the other side of the world. Clients need to do what they need to do or what they want to do, sometimes it is a change of direction and they do what is best for their product and we can’t take that personally. It’s a freedom to be in that space. For bad weather we have contingencies and we know NZ weather back to front, well as much as we can but that is part of the fun, the unexpected and it is exciting scrambling together to make a shoot work and quite often the results can be much more interesting on ‘bad weather days’.

Must have piece of equipment? Grad filters, my Phase 39mp back, a Really Right stuff ball head, my underwater housing, my iphone, or maybe my soon to arrive satellite phone? Actually my truck I think it is my Toyota Land Cruiser. It is sensational! It takes us to the top of mountains with models and clients and tons of gear. It gets us across rivers, across road slips and tows other people out of trouble. We couldn’t get to most of the places we shoot at without it. It’s got air-con and great stereo as our clients like their creature comforts as much as we do. Our espresso machine, though significantly smaller in size, might even make it to the absolute top of the list though! What would our lives be like without great coffee! What continues to inspire you? I’m continually inspired by the possibility of creating nicer and nicer work…..as my definition of ‘nice’ evolves with time so does my inspiration changes! I’m continually inspired to create work I connect with on a deeper and deeper level. Work that touches people, work that communicates, work that evokes

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responses, emotions. Work that makes the viewer richer for having experienced it. The Europe project is inspiring and challenging in a different way. Most photographers over there 3.) to ‘free’ themselves are working hard in order to be able to live the lifestyle we already have here in NZ. I’m doing it the other way round to access a European esthetic, a quality of clients and projects we don’t see here in NZ! Where is your favourite place to work? I have so many! NZ is my all time favourite for obvious reasons. In fact more and more so as I have got to know it so well over the years and having spent so much time here exploring every ‘nook and cranny’. Aside from NZ I love Australia, South Africa, Europe, India as everywhere is good for different reasons. I’d love to go to Iceland on a shoot one day. What would you be doing if you weren’t doing this? I couldn’t imagine doing anything else……. what would I be – a Barista maybe! I’d love to be an art director, maybe a retoucher even but absolutely still in this industry!

Anneke Hymmen - Photographer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ CAPTURING THE REAL MOMENTS

What is the best and worst thing about working in Amsterdam? The best thing about Amsterdam are all the creative people that are around me, from whom I get inspired and feedback and with whom I also have to compete. That keeps me moving forward and improving. It keeps me busy! The worst thing is that this city is hell in terms of logistics – unfortunately I need a car to move me and my equipment to the different locations and this city is almost always gridlocked. Best day in the industry so far and why? I really don’t know! I love my work. I’m just having a great time when taking photographs. When did you last have a day from hell? I never really had a hellish day. I have had photo shoots where my flash stopped working, but I carry an extra battery pack or bulb with me. So that wasn’t too bad. It costs extra time, and if the person I’m photographing has very little time it can be very stressful. But I’m good pretending at that it’s no problem at all!

Then again, even when it get’s difficult I like the excitement and challenge of doing a good job! What is your ‘must have’ piece of equipment? I just got myself a much lighter version of the beautiful Elinchrome Ranger set! The Ranger Quadra AS compact Battery Power Pack system. It allows me to set up my light really anywhere I want and because it’s lightweight it allows me to work without an assistant! +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ working together +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ with different +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ disciplines can lead +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ to better creations +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++

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How and why did you get into this industry? When I was younger I originally wanted to make films but didn’t have the money for a video camera back then. So I decided to go for photography and I used an old camera. I’ve been taking photographs since the age of thirteen. I never thought of myself being a ‘real’ photographer – it just happened. Step by step. Studying art brought me back to my video-idea, but I found out that I like the ‘grip and control’ I have with photography.

What inspires you? I sometimes tell people I’m a collector and a thief! The thrill of owning a piece of someone’s personality without her or him being upset about it, or owning a piece of nature - that’s satisfying. Music, people’s stories, rare places and nature are precious. Probably cliché, but that’s how it is. I like working with musicians, designers and artists. When I like somebody’s creation I immediately want to be part of it and spread the word by taking photographs of him or her or their creation. Working together with different disciplines can lead to better creations. We inspire each other. It’s important for me to work together with artists.

When I see a beautiful, ugly, funny, interesting location or just a small item, I want to keep it for my memory. I have the need to keep it and take this treasure home with me! Favourite place in the world to work? A shelter somewhere on top of a mountain in Switzerland and my other atelier would be at the beach somewhere on the North Sea with no neighbours around me! Or maybe New York City. But one fine day you’ll find me in Hamburg in Germany, for sure! If you didn’t do this as a job, what would you be doing? I would have learned to play the guitar and become a rockstar! Maybe a lawyer or a doctor? Forest-worker? Carpenter? No, I’d be working as a crime scene investigator!

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Ronald Tilleman - Photographer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ THE PASSIONATE CRAFTSMAN ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Ronald is a passionate creaftsman and works locally and abroad for both ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ national and international clients. He has received several awards and ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ nominations for his commissioned and personal work. Ronald is ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ co-founder and member of Dutch Architectural Photographers (DAPh) ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and also a member of the Photographers Association Netherlands (PANL). ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Ronald is based in Rotterdam, Netherlands. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ to be in Amsterdam, as there are already so static electricity. Inspiration is always just How/ why did you get into this industry? ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ was studying Aeronautic design when I many photographers there...glass half-full/ there for grabs, you just have to be open to it. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ realized that working behind a drawing table half empty I suppose. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ did nothing for me, so I started looking for Favourite place in the world to work? ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ something that would enable me to travel, Best day in the industry so far and why? ha-ha....the next city/town/location I guess. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ My first publication in AvantGarde magazine, experience things, meet people...I stumbled I’m looking forward to start working now ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ upon photography. I realized it gave me the one of the main fashion-magazines here in London, Germany or Denmark. To be ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Netherlands and internationally honest you could send me into a sewer for opportunity to do all that and also allowed in the ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ me to satisfy my curiosity about different acknowledged. Another great day was my a fashion-shoot and I would happily do it. subjects. A camera is basically a key, you photo shoot of Anton Corbijn, I still consider In the past couple of years I feel this rush can enter anywhere with it, if you are good/ it unbelievable! Mind you, I have been so where I don’t care where the shoot is, it will passionate enough. In order to have the best far so lucky to work with amazing people always generate fabulous results. possible training I went to Art Academy St and their creative resources, and it’s getting Joost in Breda, at that time in my opinion the better and better, more and more people are If you didn’t do this as a job, what would giving me opportunities. finest for photography in the Netherlands, you be doing? (after looking around in London, Paris and No second thought, probably stylist or Dublin), followed by the Royal Academy of When did you last have a day from hell? creative producer, or even a make-up-artist! the Arts in The Hague. However, photography Explain problems encountered.... As long as it’s a creative job in a creative became too much of a passion to pursue it “ Honestly?I welcome a day in hell, team.Mind you, I occasionally do all of them, as a career. So I began another career which I creatively speaking. Hell occurs only if even make-up as I had formal professional was very fond of during my art-academy years, mundane systems would break down, like training as a make-up-artist. I initially internet connection (during upload to a started it to optimize the communication namely graphic design and art-direction. client e.g. last week...ouch...) or my main with the make-up-artists and hairstylists, Things became then too busy to touch a computer......*knocks on wood*.” I consider but I’m happy I did it as it helps me to camera for a couple of years. When I picked them as creative challenges. The real understand how make-up can communicate up my camera again, I immediately decided problems would be where I don’t learn from and enhance a character. The way make-up to go after all for a professional career, the them, everything else is a tool to learn from communicates is amazing, even if it’s subtle. creative vision had ripened in those years and one of my proverbs is, ‘if you cannot So yeah, I love the field of fashion, no matter in my mind, without the need to touch a avoid it...use it’! in which capacity. I happen just to be camera. After that it became important Even if an art-director has the most best as a directing photographer. to execute them with an actual camera. impossible conditions, I would consider Fashion is for me the best thing where I can them challenges to bring back all the things What do you consider most important in combine creativity with vision, and work with he looked for and more! a shoot? great teams! Besides a good spirit and crystal clear What is your ‘must have’ piece of equipment? communication? First and foremost What is the best/ worst thing about Besides the obvious camera? Anything everybody working a step or more beyond can be used or turned into creative ways. their creative limits. No comfort-zone work. working in Amsterdam? Best thing in Amsterdam is that the most I basically don’t mind if it’s shooting with I believe strongly that the results will be of the Dutch fashion and advertising world available light or with flashes. Actually, my always great, but it must be, should be, more literally stumbles upon each other, by bike or most celebrated pieces are just with camera than a great photograph, it’s the way to the in the tram, you really meet anybody here on and lens, no additional lighting. Saying that, result that I’m mostly fascinated about, and the corner of the street. The communication/ great lighting equipment works wonders too. want everybody in the team to experience So for “bare need must-haves” no additional that. You should always end the day with network lines are so much shorter than London or Paris. The worst thing is that it’s equipment. For working purposes I ‘m now more than a great photograph, but with a really very crowded in Amsterdam....no...the looking for continuous lighting equipment. great experience! main problem with Amsterdam, but it applies as well to other fashion-hubs is that What inspires you? What is a great photograph to you? Amsterdam is self-centred, anything else Anything...a smell, a phrase from a film, a One that evokes emotion, or open one’s eye, outside Amsterdam is hardly deemed sentence in a book, a melody, a model or to see the world slightly different. It should be important. It’s kind of dualistic, half of the make-up-artist, a philosophical discussion, more than a registration howeverbeautifully people tell me that it’s a good thing to be in or even a technical phenomenon. For technically executed, and of course that Amsterdam as everybody/decision-makers example, I just did a beauty series done with communicates....it’s all about evoking are here, the other half tells me it’s good not a van-de-graaf-generator, which generates responsiveness.

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2.) 2.)

1.)

2.)

1.) Emerald, client: Bouwfonds Development 2.) Rotterdam running, client: City of Rotterdam 3.) Dry bulk terminal, client: The Dutch Ministry of Transport, Public Worksand Water Management.

5.)

Herman van Gestel - Photographer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ man with a passion for FASHION ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ A fashion-photographer, make-up artist and social-documentary-maker ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ make an interesting combination ... especially when all done with pas++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ sion, vision and commitment. As a fashion photographer, make-up-artist ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and occasional stylist; Herman creates and produces coherent visions ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ about fashion, image, beauty and women in general. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ As a passionate social-documentary photographer, he has the ablity to ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ show and document people, to capture them in an intense manner and ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ their relationship to their context. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Herman began as a self-taught photographer after attending Technical ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ University for Aerospace Engineering in Delft. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ After 18 months, he then attended after 2 renowned art-academies; ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ St Joost in Breda and Royal Academy of Arts (KABK) in The Hague. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ He worked mainly as a graphic designer and art-director. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

What makes a good photographer in your opinion? A good photographer is the one that makes you see things in a way you’ve never seen them before. Best day in the industry so far and why? All the days when I work together with creative, energetic people are great, but the presentation of the first copy of the photo book of the Betuweroute to the Dutch Queen was a very special moment. I was the main photographer for this large infrastructural project for more than 11 years. This moment was a “grand finale” for this project. Do you have a special style in your photographs that is unique to you? Most clients choose me for either my clean graphic style or just the opposite; the way I use colour to create an atmosphere and feeling within a photo. Just take a look at my website to see what I mean.

What is your ‘must have’ piece of equipment? My eyes and my brain, all the other tools are replaceable. +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ inspiration +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ is everywhere, +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ music, art, nature +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ and people. +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++

“

How/ why did you get into this industry? I’ve been intrigued by images on album covers, since I was a young boy. The magic of how a single image could create such an impact, atmosphere, promise and emotion. I even started buying records, with the little money I had, just for the cover. I discovered a lot of great musicians this way, so my love for images broadened my music taste as well.

What inspires you? Inspiration is everywhere, music, art, nature, people. It’s more important to create the right mindset to let yourself be inspired. What is your opinion on digital photography now and for the future? As with many things, there are pro’s and cons. Pro’s for me are the instant feedback, the workflow, the control you have over the look of the photo. A con would be the time that I’m sitting in front of a computer screen when I could be taking photos. If you didn’t do this as a job, what would you be doing? Teaching, I was a teacher before turning into a professional photographer 14 years ago.

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2.)

1.) Bal de Paris 2.) Hat&shadow 3.) from New-Victorian-series: The Playâ&#x20AC;? 4.) Red Beauty 3.) 4.)

5.)

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++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Melbourne is known as a stylish, multi-cultural city where the arts and creativity thrive. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ We look at what it is like to live and work in Melbourne through the eyes of four talented, ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ award winning photographers: George Apostolidis, Carlos Alcaide, Jean-Marc La-Roque ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and Craig Moodie, who make up The Heaven Group, a high end photographic studio ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ based in Richmond on the fringe of the CBD. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Each photographer has an individual style and shares ideas, inspiration and the studioâ&#x20AC;&#x2122;s ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ facilities. Having their own forte and specialisations means they can offer clients ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ a one-stop shop of photographic services. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ The Heaven Groupâ&#x20AC;&#x2122;s Richmond studio is purpose-built to offer two separate ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ studios, including drive-in access for car photography, high ceilings for beautiful ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ light, versatile spaces and a full studio kitchen. They offer a wide range of services ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and no job is too big or too small; they are very adaptable and hands on. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ The studio is a welcoming and attractive, airy space and The Heaven Group offer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ clients a rewarding photographic experience, in a distinctive precinct of Melbourne. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ The Heaven Group ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Kim Vernon ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +61 414 720 885 ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ kim@theheavengroup.com.au ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ www.theheavengroup.com.au ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

MELBOURNE Carlos Alcaide – The Heaven Group +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ With over two decades of experience in the Advertising industry +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ internationally, Carlos Alcaide is an Australian based photographer +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ with an exceptionally versatile style. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Specialising in concepts for Advertising, Portraiture, and Fashion Photogra+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ phy, Carlos is passionate about his craft and has won a number of awards +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ throughout his career. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ He involves his clients and his brilliant communication skills are one of his +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ many assets. His style focuses on creating the shot, not just taking it, with +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ skilful planning and thought going into every photographic assignment, +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ achieving a successful result every time. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ How did you get into the industry? What is your must have piece of equipment? What was good about growing up in +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I was given a camera at the age of 12 and There is not one specific item as l love to country Victoria? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ my father helped me build a darkroom at update all the time and try new cameras and I had no boundaries growing up in Myrtl+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ home, in the country town of Myrtleford, near techniques. eford. We had endless space to play and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Bright. I moved to Melbourne at 17 to begin experiment. I think this is why I have such +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ my professional photography career. This What keeps you inspired? a relaxed attitude in the way I work. I try to +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ began as a junior photographer at a busy Technology is developing so fast and there keep it playful and fun. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ “in-house” studio in an Advertising Agency are so many options now that you can be +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ called Mattingly & Partners. Then I moved as creative as you want. I find it exciting that What keeps you in Melbourne? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ on to work at Brian Brandt & Associates in with digital you can create images and be as My family keeps me here. I have strong family +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Windsor, where I assisted some of the best imaginative as you like. We have an incred- values. Melbourne would have to be one of the +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ photographers in Australia. From there l ible artist/retoucher working from our studio premier cities in the world to raise a family. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ went on to assist George Apostolidis and and anything is possible. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Angie Heinl – who set up their own studio Melbourne is a very arty city, does this +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ (Heaven) in South Yarra. Today l have my The most important part of being a suchelp with your photography? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ own business within The Heaven Group stu- cessful photographer is communication and The multiculturalism of Melbourne adds to +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ dio now based in Richmond. contribution which l feel are my strongest as- the variety of art experiences available to +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ sets. An idea grows only stronger with these us here. Combined with the relaxed life+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What has been your best day in the inteam skills. As photographers we have to be style, there is a lot of cultural interaction and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ dustry so far? problem solvers, it is all about the teamwork a sense of open-mindedness. We have an +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ It was a freebie l did for a charity book and I thrive on all of that. ever growing music scene and comedy and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ through an Agency. It was a photo of my theatre are an integral part of the infrastruc+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ son with my father wearing a T-Shirt saying Where is your favourite place to work? ture. It’s all art in some form and you can’t +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ‘Talk to old people they know cool stuff’ and Apart from Australia, I would say Spain is my help but be inspired by it. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ my son’s said ‘Talk to young people they next favorite place. The language wouldn’t +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ know cool stuff’. The shot was meant to be be a problem for me as I speak fluent Span- How would you describe Melbourne to +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ a small cameo in the book. It was rewarding ish. I love the culture and the art and the someone who’s never visited? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ when my father called excitedly one night food and the relaxed attitude to life there. Very friendly, hospitable, happy city, a really +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and said that Mr Howard (the Prime Minister happy city! +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ of Australia at the time) was holding him in What would you be doing if not a photog+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ his hands. The shot had been made into a rapher? What is your favourite part of Melbourne +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ double page spread and was being promot- I’ve always enjoyed role playing and making or Victoria? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ed on the TV news, by the Prime Minister, people laugh so I could see myself as an ac- I love restaurants and cooking. Melbourne +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ who had that double page open as he spoke tor or comedian - with a camera of course. has such an amazing variety of great food to +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ about the book. savour and ingredients to cook with. l also love +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Another was shooting Priscilla Presley in LA What is the best and worst thing about our coastline, our beaches and our golf cours+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ for an advertising campaign. We had built living and working in Melbourne? es. The quality of light we have here is superb. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and shot all the backgrounds in the studio Best thing about Melbourne is having a vi+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ here in Melbourne and then I went to LA to sually fantastic city, it’s a very easy city to What is your favourite restaurant in the city? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ photograph her to be stripped into the ad- work in and get around to all the different lo- Er.....so many! We have such a diverse se+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ vert. It was quite amusing when Priscilla was cations it offers. The downside as a photog- lection of foods and price points there are so +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ asked what it felt like to be photographed in rapher is that we are physically so far from many for different reasons. However, I like +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ such a beautiful location in Europe and she the rest of the world to compete shooting for the feel of the European, it’s simple and it’s +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ said “It‘s all smoke and mirrors darling”. more brands and the variety of models and consistently good with a great wine selec+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ locations it offers. tion, great tapas, little bit of hustle and bustle +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What has been your worst day? and a European feel to it within the city en+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ None really, l’ve been very lucky. vironment. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

1.) Nike 2.) Adidas 3.) Rubens 4.) Blundstone

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MELBOURNE George Apostolodis – The Heaven Group +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ George Apostolodis is one of the leading commercial photographers in Australia +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and has been for the past 30 years. He has always had a reputation for his strong +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ work ethic, professional integrity and technical skill. His work is distinctively +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ famous for its strong composition and precise lighting quality. George specialises +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ in big projects, and as the corporate photographer for The Mandarin Oriental +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Group he spends up to six months of the year photographing five star hotels +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ throughout Asia, Europe and the Americas. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Throughout the years, George has accumulated numerous prestigious photo+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ graphic awards. He was recently awarded Grand Master status by the Australian +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Institute of Professional Photography. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ How did you get into the industry? So your passion drives you on? would always come home. Melbourne is the +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ My Aunty Anastasia gave me a camera for Yes …it is all about passion. perfect place to live. I’m a keen golfer and I +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ my eleventh birthday. This began an infatuI spend four to six months of the year worksurfed for around 30 years and all those luxu+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ation in shooting and processing images. ing internationally and I am proud of the ries of weather, life, fantastic food and space +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I became excited to find that I could express work I do. I like to enter my work into awards would be hard to replace anywhere else. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ myself artistically through the photography and have been lucky to have collected quite +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ medium. I studied photography at The Roy- a few. Becoming recognized as one of the Melbourne is an arty city, does this help +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ al Melbourne Institute of Technology - and World’s 200 Best Photographers in Lurzer’s with your photography? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ then started as a full time assistant at Brian Archive was a highlight for me and drives me Melbourne really has a unique cultural heart+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Brandt & Associates. I was fortunate to start on to keep improving this caliber. My clients beat. During my time as a student at RMIT, I +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ my professional career amongst photogra- also inspire me as I like to work with them would frequently skip classes and go to the +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ phers who were craftspeople. Initially, I was to achieve a result which they are excited Museum, Gallery and State Library across +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ attracted to the industrial area of photogra- about and meets their brief. the road. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ phy as I liked the bold colours and strong +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ graphic shapes. In 1983 I was awarded Where is your favourite place in the world How would you describe Melbourne to +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Australian Professional and Industrial Pho- to work? someone who’s never been? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ tographer of the Year by the AIPP and that I recently did a three week shoot in Barcelona Melbourne is part of a British colony which +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ catapulted me into the industry. In 1989 An- and was inspired by their relaxed attitude to has evolved into a contemporary, multicul+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ gie Heinl and I set up Heaven Pictures and life while being surrounded by great art, food, tural, diverse and free living society. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ have never looked back. people. Lizard Island in Australia is definitely +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ one of my favourite eco locations. It offers What’s you favourite part of Melbourne +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What has been your best day so far? pristine untouched ocean wilderness. and Victoria? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Watching Sparticus on the ocean liner Patris I love Victoria’s coastline. I have many fond +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ while coming to Australia. My friend Theo What would you be doing if you weren’t a memories of Phillip Island, the Mornington +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and I had never ever seen a moving image photographer? Peninsula and The Great Ocean Road. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ before. No idea, but I am sure it would be something +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ involving the arts. What is your favourite restaurant in Mel+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What has been your worst day? bourne? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Last year I three-putted four times during a What are the best and worst things about The Wine Bar opposite Parliament House. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ golf tournament. Melbourne to work and live in? It’s chilled out and offers a European bar +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ The best thing about Melbourne is that it ofstyle environment of exceptional wines and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What’s your must have piece of equipment? fers a high standard of living. The worst is fresh, extremely well cooked food. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Eyesight and good health! Equipment chang- that takes 24 hours to go to Europe. I also love the Bratwurst at Victoria market. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ es by the minute and there is always a new +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ toy on the market. When did you come to Melbourne? The future? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ In 1963 my parents left rural Greece to The digital medium has re invigorated pho+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What continues to inspire you? start a new life in Australia. I was fortunate tography. I believe it has liberated the true +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I am inspired by all forms of art and the envi- enough to grow up in Carlton during the 70’s image makers as well as making photogra+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ronment. Apart from my commissioned work – a vibrant and creative time and place. phy more accessible to all. The world now +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I also like to do my own art excursions. has access to a computer screen at its fin+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I sometimes spend time away with other What has kept you here? gertips. It is a great future for the image+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ artists in an isolated part of Australia. This It’s probably because I’m not here all the maker. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ creative environment gives you time to ex- time! Seriously, Melbourne is a positive and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ periment, explore and share ideas. It’s more powerful environment and I’m surrounded by +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ than just quality time out. it is about re ener- great family and friends. I had the opportu+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ gizing yourself. nity to start my career here and I have never +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ looked back. I’d love to go back to Europe +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and spend more time there exploring but I +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

1.) Passeig de Gracia, Barcelona 2.) Blanc Mandarin Oriental Barcelona 3.) Elbow Beach, Bermuda 4.) Barcelona Dusk Exterior 5.) Catwalk Entrance, Barcelona 6.) Southern Ocean Lodge, South Australia 7.) Southern Ocean Lodge, South Australia

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++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 6.) 7.) ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

MELBOURNE Jean-Marc La-Roque – The Heaven Group +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Jean-Marc was born in France and after travelling extensively around the world +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ settled in Melbourne, Australia in the late 1970's. For the last 30 years Jean-Marc has +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ specialised in Commercial, Industrial, Corporate and Architectural Photography. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ His clients include blue chip companies such as BHP and more recently +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ BlueScope Steel, Neptune Orient Lines, and APL, working on industrial +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ projects throughout Australia and Asia. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Jean-Marc is known for the passion and emotion he invests in each photo+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ graphic assignment. He takes a romantic approach to his work and has the +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ability to capture the true essence of the subject. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ How did you get into the industry? he was taking to a presentation in Singapore was shut by 8pm but now it is vibrant. The +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I started photography in my early 30’s, I and we had to get it done the day before, we Asian and other cultures offer different peo+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ used to do some photography as a hobby were trying to finish it quickly but at the time ple and foods and they are all still living in +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ but never went to school to learn. I decided I had the wrong speed set on the flash and relative harmony unlike other cities such as +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ to give it a real go and started as an assis- when we got the film back, half of the image Paris and London so I think we are doing +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ tant here in Australia. For the first year with was black and he left for Singapore without pretty well. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ an Industrial Photographer and then went to the pictures! That was a bad day. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Brian Brandt and that’s where I learnt about Don’t like? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ lighting and how to deal with clients, how to What is your must have piece of equipThe weather! It’s very unpredictable with 40 +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ do PR and all that kind of thing. I had only a ment? degrees one day and 20 the next. I am get+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ little knowledge of lighting in the studio but A camera! ting used to it now, so......there’s isn’t really +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ that is where I really learned during the 2 anything I don’t like! +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ years I was there. Then I went out on my What keeps you inspired? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ own and started to build up clients. I worked Good photography. So what attracted you to Melbourne? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ for 6 months on a feature film in the Northern I was travelling in Indonesia and was pretty +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Territory as a stills photographer and then Where is your favourite place to work? young and ran out of money and I had two +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ went on to bread and butter work basically I don’t have one, for me I’m at home anychoices to either go to Japan where I couldn’t +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ working for Myer (an Australian department where.. Though it’s part of the job and the speak the language or head to Australia as +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ store). This was allowing me to do Land- challenge to be able to work in different I could speak English. I came to Australia +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ scape work, my favourite subject, for photo countries as I wouldn’t want to be in the stu- to work but I fell in love with the country and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ libraries here in Australia and aboard. Indus- dio 12 months of the year, I need to get out! I have been here ever since. I fell in love with +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ trial and corporate work is now my main bulk just love interaction with different cultures es- the outback and I miss it if I don’t go for a +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ of work, working with designers and also di- pecially when you are working and travelling. while. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ rect clients. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ If you weren’t doing this what would you What keeps you in Melbourne? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What has been your best day in the in- be? I’m very established here in Melbourne now +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ dustry so far? Probably a wine maker! I have always loved so I guess that is one reason, I do a lot of +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ It was recently I was awarded an incredible wine and would love to create beautiful wine. international work and started to do a lot +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ job from a Singapore client of mine. I had of work out of Singapore but it depends on +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ to go to 12 different countries and photo- What are the best and worst things about where the clients are, it doesn’t matter where +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ graph the numbers 1 to 31 in each 12 cities living and working in Melbourne? you are these days if the work is there. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ for their promotional 2010 calendar, and at I think it’s a fantastic, livable city and for me +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ first I thought he was pulling my leg. It was it’s a good base, I always love coming back There was a time when it was difficult here +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ a huge project for a shipping company and to Melbourne. It’s a bit far away from Eu- and good in Asia but now it’s picking up +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ they were trying to get away from the ship- rope and a lot of places but flying is pretty again. I guess I’m more selective about what +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ping theme. It was to be a mix of numbers quick these days. I just love the clean air, I want to do these days because I can afford +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ in the streets, other numbers which we had we complain but compared to other cities it’s to do that now. I like to get the big jobs like +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ to create and mix them with architecture and great. People moan here that it is so busy that previous one, I find that more challeng+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ also down to the ports for the more indus- but I think we are managing pretty well! It’s ing in a sense than small 1 day jobs. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ trial look. Yes, that was a highlight and an easy to live with clean fresh air and for me +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ extremely rewarding job. close to the outback and getting out into the Melbourne is considered to be an arty +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ country, its close enough for me to get to that city, does this help with your photogra+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What has been your worst day so far? environment. phy? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I’ve not really had a bad day, not always No I don’t think so, maybe a little as I go +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ good days but I don’t remember anything I wouldn’t live anywhere else maybe other and see galleries and exhibitions, as I would +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ particularly bad - actually I did have one! I than Paris which is beautiful. Melbourne do anywhere in the world, but I think some +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ was working as an assistant and we were doesn’t have the architecture but has lovely of the sculptures and art is quite ugly so it +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ doing a portfolio for a well known designer cafes etc. It was a pretty quiet place when I doesn’t inspire me. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and I had to photograph lots of bottles which first arrived all those years ago, everywhere +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

1.) East Link 2.) Montain Cattleman 3.) ARA Winery NZ 4.) NOL Saigon

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++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 1.) ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ There are some great artists here who have ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ never been commissioned, I’ve been work++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ing on a project with Citylink (toll highway) ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and the way the architecture has been done ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ is inspirational, it’s something quite spectac++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ular and I’m more inspired by that. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ How would you describe Melbourne to ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ someone who’s not been? ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I think a lot of people come from Europe and ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ say Melbourne is not like Sydney, Sydney ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ jumps at you but then outside of the harbour ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 3.) it’s pretty ugly except for the beaches. Mel++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ bourne doesn’t jump at you and you have to ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ take the time to discover it as it is so hidden. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ It’s not something you are going to see im++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ mediately and I still find things in Melbourne, ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ new bars, cafes are always popping up, it’s ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ a secretive city and if you don’t take the time ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ to discover then you miss it. Culture and art ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ is full on, it’s good, you can be in a place and ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ say there is nothing to do but you don’t take ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ time to find it. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What is your favourite part of Melbourne ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ or Victoria? ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ My favourite part would be the Strathbogies ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and around there, which is about 2 hours out ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ of the city as I just love the landscape there, ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ beautiful pockets of scenery, a fantastic spot! ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What is your favourite restaurant in ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Melbourne? ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I’ve got a few! One I always come back to is ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 4.) the City Wine bar, next door to the European, ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ the whole building is great architecture and you ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ really get that feeling of been in Europe. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

MELBOURNE Craig Moodie - The Heaven Group +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Craig Moodie has become one of Australias most sought after young +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ photographers. He has a desire to create award winning images, working +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ predominantly throughout the advertising industry for a range of high end +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ agencies and direct clientele both domestic and abroad. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Craig's ability to work across all genres of photography has helped him +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ develop his exceptional lighting and technical skills both in studio and on +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ location. Craig presents an innovative and contemporary style through +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ his work and his approach to each assignment. Mixed with his optimistic, +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ hard working attitude and dedication to fulfilling his clients brief he re+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ mains focused on achieving exceptional results every time. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ How did you get into the industry? What would you be doing if you weren’t a How would you describe Melbourne to +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I took Photography as a subject at school and photographer? someone who’s never been? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ immediately fell in love with the idea of comI would love to experiment with the moving Melbourne city is an intimate thriving hub of +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ posing images from my own point of view. I image and dialogue and sound. I enjoyed fashion, food, wine and art. You can escape +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ spent every waking moment obsessed with journalism at university so I might explore to the rugged coastline or travel around the +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ shooting and printing in the school’s dark- filming documentaries in the future. outer areas and visit wineries it is all just a +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ room. My grades in all other subjects I took matter of choice. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ suffered but I topped the class in art in VCE. So you don’t fancy doing surf photography? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I went on to study Photography at PSC and I love surfing and find it a great way to es- What’s your favourite part of Melbourne +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ RMIT and then began working as an assistant cape. You can’t surf the waves and photo- and Victoria? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ at Heaven Pictures on major ad campaigns. graph them at the same time. I spend as much time as possible at the +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Mornington Peninsula and I also love the cold +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What has been your best day so far? What are the best and worst things about winter swells and the giant limestone cliffs off +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Every day I shoot is my best day. I love the Melbourne to work and live in? the west coast of Victoria. There is still that +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ challenge of producing an exceptional result Melbourne is a relatively small city and if you rustic, hippie vibe surviving down there. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and having exceeded my client’s expecta- are good at what you do your reputation is +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ tions. well known and there are some solid cre- What is your favourite restaurant in +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ative advertising agencies here. Melbourne Melbourne? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What has been your worst day? is becoming more cosmopolitan and we are My favourite place to eat is Longrain. I love +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Every job is a challenge and I will always recognised for our art and culture. We also the contemporary Thai inspired dishes mixed +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ make it work to achieve the desired result. have a strong history of successful photo- with the funky communal dining experience. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Success is based on your ability to pre-plan graphic studios in Melbourne. It also has a great wine list. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and problem solve. I can’t say I have had a +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ bad day so far. What was good about growing up in Mel+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ bourne? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What’s your must have piece of equipment? I love the dramatic, distinct seasons we have +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Obviously my camera! It all depends on the in Melbourne from the super hot summers +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ job and every piece of equipment in my kit is and the colourful Autumns. We have amaz+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ important. I am enjoying my tilt-shift lenses ing food and a huge number of different res+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ at the moment. taurants to choose from. There are the cosy +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ little restaurants and funky bars tucked away +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What continues to inspire you? in the catacomb of laneways. I love escaping +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I am surrounded by creative and technically to the coast or the hills to enjoy the wineries. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ intelligent people who all continually produce +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ amazing images. I am fascinated by the hu- What has kept you here? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ man condition and I endeavour to capture Being surrounded by family, friends and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ the emotions and personality of my subjects. quality of life is important to me. I love to +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ travel and being based here doesn’t inhibit +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Where is your favourite place in the world you from working overseas. Great work +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ to work? brings great opportunities. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ I love to travel and be out of my comfort +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ zone. This inspires me to push my limits and Melbourne is known as being a creative +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ it’s thrilling to come away with fantastic shots and arty city, does this help with your +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and having learned something about differ- photography? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ent places and cultures. Photography allows Melbourne supports a growing art photog+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ you to do this. I am just as comfortable in a raphy movement. We have our own Centre +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ desert landscape as in a metropolis like say for Contemporary Photography and photog+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Shanghai – anywhere there is beauty and raphy is generally accepted as an art form +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ interest. here. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

1.) Thai Boxer - Portrait 2.) Ricky Ponting - Portrait 3.) Casey - Portrait 4.) The Shrine of Remembrance

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This +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ unique city with its bustling neighbourhoods is packed with creativity from the Design District, Art Deco +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Historic District and the Artists and Models have moved in, to experience the carnival atmosphere. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Miami is full of photographers and filmmakers and is the natural point for European’s and South American’s to +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ converge on, as it is the shoot capital of America. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Wilhelm Moser and David Colby, the original owners of Select, spent many years operating from Miami and we +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ return in this issue to capture their experiences. Over the next few pages we provide a showcase of images and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ stories from the creative people living there. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Miami and its vibrant nightlife are still hot- just ask Paris Hilton, who said simply ”Miami’s hot”, and continues to +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ bring her gaggle of glam girls down to party. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Despite the Hollywoodisation of Miami, the city is not solely about things trendy anymore. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Other areas, including the bustling financial/Downtown district are coming into their own, not because Britney +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Spears stayed at the upmarket Four Seasons, but because of newer places. As well as the Four Seasons, there’s +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Conrad and the Mandarin Oriental, which are joined by a never- ending list of upscale restaurants and million +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ dollar condominiums. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Residents and visitors alike who have complained about the city’s dearth of cultural options are finally able to +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ rejoice over the new multi-million performing arts centre that’s just 5 minutes away from these swanky hotels. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ The Carnival Centre for Performing Arts is a $446 million complex and serves as a centrepiece of the media and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ entertainment area in Downtown Miami and is home to the Florida Grand Opera, New World Symphony, Miami +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ City Ballet and the Concert Association of Florida. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ One of the things residents tend to appreciate is that Miami will never be like any other US city. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ The fact is Miami is and always will be part of the Caribbean and Latin America as it is part of the United States. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Locals say – the best thing about living in Miami is “how close it is to the United States! +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Welcome to glamorous Miami! +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

SOUTHBEACH

MIAMI

++++++++++++++++++++++++++++++++++++++++++++++++++++++++

++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Photography - Nigel Riches Styling - Natalie Nicolaou Make-up - Gina Garubo Anderson Art Direction - Erwin de Boer Model - Sarah Parr Model - Kurt Lima Modelagency - Visions Models Agency - LHA Represents

++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Jose Vidaurre - Photographer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++

What is the best/ worst thing about working in Miami? 99.9% of my clients are not from here. Miami is a city they love to come to visit. Best day in the industry so far and why? When I did the four margarita glasses with colored drinks (first image in the “in Motion” section of my website) we only shot ONE capture. There were no tests, no trial and errors, NOTHING…. It is the only time in my life I have only fired the camera once (and I mean once) for that image, that has no digital retouching at all. (only colour correction)!!!

When did you last have a day from hell? Explain problems encountered. In 2005 I was getting ready to shoot an important Bacardi campaign for the Agency Moosylvania, hurricane Wilma hit Florida, just a few days before the shot. The situation was really bad, and my studio was without electricity for a week. Most of the centenary trees in my street where gone. Before the storm, I had hired a local ice sculpture artist, and he had already begun to freeze the blocks with the bottles inside (you can see these images in section “stills” in my site). It was maybe 30 to 40 blocks of ice, if I remember. +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ i love every +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ aspect of my work +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++

“

How/ why did you get into this industry? As a child I sketched and painted in charcoal and oil - my artistic interest and talent was always there, not far below the surface. At some point as a youngster I used a camera to record scenes, which I later painted. However, it was not until 1983 that I abandoned my university studies in electronic engineering to become a selftaught commercial photographer. It was a bold move but, as time has proved, was an excellent decision. I love working as a photographer and feel that high-speed, stop-motion photography allows you to see a world that, even though it’s real, is hidden to the human eye. The beauty of most of these moments lasts milliseconds, sometimes nanoseconds. To capture that moment that’s hidden to the human eye, and reveal its freshness and beauty—it’s a work I love. The challenge is to get the right moment. It’s never an easy task; you have to really like it, otherwise it becomes frustrating.

After the storm hit, the blocks began to defrost, and I had to buy 3 generators, to keep the ice machines going. They were only selling one per person, but somehow, I got the three I needed, by searching in the web, connected by my cell phone, because most internet services were also down. I had been waiting for 7 hours in a line for buying gasoline for my car, and suddenly I saw in the website that the generators were being delivered at a local store. I left the line at the gas station and bought the generators. Miraculously, we had the blocks ready when the client flew in from St. Louis, and less than 24 hours before the shoot, the electricity came back to the studio, and we were able to shoot, “as if nothing

had happened”……. but it was really a nightmare for my team to get everything done. What is your ‘must have’ piece of equipment? Infrared / laser delay trigger system. What inspires you? A good art director. Favourite place in the world to work? My studio. If you didn’t do this as a job, what would you be doing? I really cannot imagine myself doing anything else. I love every aspect of my work. I just finished a great job for the Worldwide Miller Genuine Draft campaign, under the direction of Nick Monahan of agency me&lewis ideas inc. from Canada. Initially I was hired to create the layouts that were presented at the annual meeting in Milwaukee. Once the creative was approved we developed 24 final images. To see more of his work, visit http://www.jmv-studio.com

++++++++++++++++++++++++++++++++++++++++++++++++++++++++

2.)

3.)

Enrique Lopez - Trendy Studios ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Enrique Lopez owns and runs the purpose built studios +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ for photographers offering a wide range of services +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ including production and styling. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ What is the background to you setting up the in-house facilities, they can use our What was your worst day in the industry +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ make-up area and then immediately shoot so far? your studios? +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ outside. The 4th area is the loft which is One thing I have learnt is to arrive in the My wife runs Trendy Inc a successful styling +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ and wardrobe business for many years and a flexible empty space and can be used studio well in advance of the client. One hot she would do the day to day running whilst for set design amongst other things. I’m day in the middle of summer I arrived to find I did the paperwork and accounts in the looking to expand my advertising further no air-con, it was a nightmare and not a good evening. I left the corporate world as my into Europe to attract clients to the studios. start to the day. Fortunately because I have travel schedule was getting in the way of We already have overseas clients from Latin been here a long time I have a list of contacts family life so having been around my wife’s America, Miami is a great hub so on a big to call we got it fixed within a couple of hours stylist business I really liked the environment Latin American production staff can come and by-passed the problem but it could have of the production and photographic from all over including the rest of the US been bad if I hadn’t arrived early. industry. So I researched areas where I could and Europe. It’s convenient for Europe and contribute and providing photography, being from Europe myself I know what they What is your must have piece of production and studio services suited me like and expect so I’ve tried hard to get the equipment? the best. Coming from a financial services studios appointed for European clients. That would be my laptop, I couldn’t do background has given me good time and anything without it, it has my contacts, project management in this industry which Where are you from originally? my financials, icalendar on it, everything, I was born in Caracas, Venezuela from seriously I could not function without it. It you have to have. Spanish parents and was raised in Galicia, is chained to me and now with my iphone it I then set up the studio and we can now Spain which is in the north and a cold part is even worse! Coming from finance I was a offer wardrobe and costumes together with which I why I’m in Miami! I’ve been here PC person and then switched to Apple and a professional set up offering a wide range for 25 years, my parents brought me here even very anal and admin system people of services and 4 areas for shooting together when I was younger and I stayed on for can get creative with an Apple machine! with production. We can bring together two college and then met my wife and one thing skill sets of her creative skills and my admin led to another. We have our family and a life What inspires you in your work and and financial to offer more services which here and Miami has been very good for us. production? helps clients. We have been in business so Whenever I have a break I go back to Spain I thought a lot about it and for me it’s the long on the styling side and have been able and see the family and show the kids their positive and creative people in the industry to expand our services to the same clientele roots so they are very multicultural. that inspire me which I never had before in many of whom are overseas and especially +++++++++++++++++++++++++++++++++ the financial world. They are so nice and from Europe, so far so good, so we can’t +++++++++++++++++++++++++++++++++ good and manage the creative process miami is just a complain! I produce the photography and +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ independently and that’s how I fit well into great hub.... work with several photographers who +++++++++++++++++++++++++++++++++ it so I can make their vision real, I’m very use our services including Gio Alma and +++++++++++++++++++++++++++++++++ hands on and can take their vision and Omar Cruz who introduced me to Select What is the best thing about living and make it happen. magazine. They are regular users otherwise working in Miami? clients have their own photographers or It being in production it is the weather, it What is your favourite place in the world other photographers rent the space and we works well here as during the rainy season to work? I do a lot of production in the studio and in Cartagena in Columba is my wife’s city and help to create their vision. the summer although it gets very hot I can my most favourite place after Miami. It’s a We have a main building with 2 studios also do a lot of in-house service work. great place to shoot and an amazing area. and a Euro type loft, one of the studios is Columbia is a very underrated place. a typical cyclorama and we also have a What has been your best day in this new roof top studio which is a nice addition industry? What would you be doing if you weren’t which was only added a couple of weeks My first rental day! Great day, the studio running the studios? ago, it has a 360 degree view and you is my dream from sometime ago. I bought I don’t think I could go back to core and the can see downtown Miami from it. Lots the land and designed and built it especially financial business world, although one area of it has been related to money and how for photographers so the best day was the that I find fascinating would be the financial much I could invest at one time and only day it was first rented, it’s my baby so I was area of a big editorial magazine. now I’ve been able to open up the roof very proud. My first production which was area. The clients from Europe love it. They for People en Español which was a huge can get the outside feel of a location with production so I earnt my stripes then!

“

++++++++++++++++++++++++++++++++++++++++++++++++++++++++

4.)

Jorge Parra - Photographer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Jorge was a successful advertising photographer +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ in Venezuela before the recent conflicts and +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ has found his new life in Miami challenging +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ but very exciting. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

In my country I was a successful photographer because of my own history, since the beginning of the 90s my country was growing very well and it was very pleasant, it was no longer a 3rd world country and I was doing advertising campaigns with big clients and agencies. Caracas was the hub of images to the rest of Latin America, everything was created in Caracas, it was a fun time, although I got a little arrogant and said if you want to see my portfolio just look at the billboards as 60% of billboards were my pictures! Then there was political turbulence from 93 and everything got messy very quickly and by 2003 things were bad so I relocated my family to Miami at the end of 2005. A scientific background going into the creative industry is an interesting combination? I started my chemistry interest through alchemy, I was an avid reader of alchemy and the ancient arts and that was my motivation into chemistry but only that, as I didn’t get any other trail or interest other than alchemy to chemistry but something was left behind and it was a 5 year project and interesting to have in my background.

How did you build up the business in Miami? I started with a few trips in the early 2000’s and met a few acquaintances and became an international member of the ASMP (American Society of Media Photographers) and next year I will be president! I have been working with them since we arrived, they have been very warm and welcoming and I have been very active in it since. I had to start from ground zero from my big studio and resources in Caracas but I’m happy because I see it as a new challenge, acquiring new marketing skills, starting from scratch with new websites and entering different markets. It all combines with the dramatic situation now in the US but it is a very interesting process, it’s difficult to get things done but I have full faith in the recovery, for all us who survive, it will be good. +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ I’M AN ETERNAL +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ OPTIMIST, WHEN IT ALL +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ WENT DOWN WITH THE +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ CREDIT CRUNCH I THINK +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ THERE IS A WAY OUT +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ What is the best thing about Miami? Miami has all resources you need for talent, production and the weather but what got me by surprise, I call it double outsourcing syndrome is what happens here. In my opinion too many campaigns are generated in Miami but outsourced to photographers of different cities. I can understand it with a big signature fashion shoot but many are standard advertising campaigns and could very well be done by local shooters, we have a good pool of photographers here. I understand it happens all over the place but for some reason more so in Miami. We have the talent and resources to do more and part of my commitment with ASMP is to work on that, creating new alliances with film and other groups such as music and trying to make a creative community. In times of crisis, production costs rising etc we can offer savings and a better price if using local resources. It should be a no brainer and I will put a lot of effort into it this next year.

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How did you get into the industry? I came to photography later, whilst I was studying at university. I got a degree in chemistry but the only thing left from that is the training and an organised mind, i’m a very organised person and my scientific education helps with that. I finished my degree in 1986 and I was also shooting small editorial stuff for magazines back in my country of Venezuela. Back in 83/84 there was a change in the economy and things started happening and production became local instead of importing everything and then magazines, fashion, editorial and advertising started growing out of the blue. Those who were there at the beginning, we are now part of history, part of the first generation of local fashion and editorial shooters. I finished my studies and about a couple of weeks after graduating I got a call from a big client who offered me a big contract. They loved my work and the contract was for 1 year to shoot different projects and the very first project was worth 8 months of normal salary so I quickly dropped the science!

What is the worst thing about Miami? This is funny, coming from Venezuela, we were a 3rd world county and when we relocated here we thought the Hispanic community would be

more advanced and it was the opposite! In Miami, it looks like a US city but sometimes they think it is Latin and loose sight that this is an American city and I didn’t expect that. Sometimes people say they are going back to the US when they leave! Latin people are usually very warm and helpful and there is a lot of good things but the disorganisation and quality of services degrade the US. When you are on a tight schedule and things don’t work as you planned it can get difficult with big clients. I feel it is like Caracas without the hills! They call it Cuban time, tomorrow, next week – whenever, it’s open ended. I was expecting it to be more organized but you eventually get things done. So I do shoot for the Spanish market but I’m going towards the US market which is the reason I came here. Best day in the industry so far? Basically in general it’s the satisfaction you have when you get an idea or image in your mind, moving and messing up your thoughts and emotions; and you manage to produce it and it’s exactly what you were visualising. That is very thrilling! Sometimes it doesn’t happen as with limitations and restrictions it may impair the creative approach and the way it works but you do your homework. I start by using my own ideas and it’s very satisfying as in many cases my idea is the one that is published and it’s very thrilling. The second best day is when you move on to the next project, enjoy it and move on. I do a lot of personal projects to keep interested, I go to the streets with a small camera to do street photography and I shoot models to develop portfolio ideas and projects which quite often end up being produced for commercial shoots. I am a lover of water, a water freak and if I can involve it in projects I will. I did a mineral water advert which received awards, it was a beautiful project of underwater nudes and that was a great project to work on. Worst day in the industry so far? Here in Miami I’m absolutely lucky with my attitude, I’m an eternal optimist, when all went down with the credit crunch I think there is a way out, knock on wood but nothing hellish has happened to me in Miami. Back in Venezuela I was scared to hell when I had to shoot a campaign and needed to have 35

Sid Hoeltzell - Photographer ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ In 1990, Sid relocated his studio from NYC’s Photo District to the Miami Design District. In New York, after +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ pursuing his degree in pre-med Biology, he graduated at the Fashion Institute of Technology N.Y.C where he later +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ became Adjunct Professor in Photography. Sid also held seminars at the NYC Photo-Expos in Hand-Colouring +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ techniques. He continues to teach at the Miami Ad School and maintains his 2500 sq/ft full time studio-gallery/ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ loft in the Wynnwood Design District on Miami. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Since 2003, Sid has accepted occasional editorial assignments that have produced dynamic photographic +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ images.’When I walk into a new visual environment with my subject, the image in the viewfinder is formed by +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ an instinctual decision.... the ‘prima linea’. The first line drawn always works the best, and the same rule of +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ‘first line’ continually works in the studio environment as well. This instinctual direction is the sum of all my +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ artistic experience and that’s why peoply come to work with me’. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

What makes a good photographer in your opinion? To master your art you have to constantly add to your knowledge base. Always learn about the new media, remember the old concepts and I still believe in “thinking 360 degrees”. To me, this means once you have captured the assignment or image… move your camera and mind’s viewpoint 360 degrees. This will give you a fresh look and possibly a better image. It’s only electricity at this point in the game. In the old days, film was not to be wasted so we did not shoot as many images. I think its great photographers are so hooked, we always have some kind of camera on our person to capture a visual in front of us. Be it an iPhone or pocket camera… its about the desire to capture an image and sharing it. Best day in the industry so far and why? So many best days… a few were photographing whatever I wanted while on assignment in the Vatican Museums. Another classic day was taking photos with Peter B. Kaplan while swaying on the torch and SITTING in the nose of the Statue of Liberty. Wow… what a view! Do you have a special style in your photographs that is unique to you?

I know my clients love the way I sweat a drink. My liquor images are very crisp, you are compelled to want to taste them. I make the products look their best. Lighting metallic surfaces, getting spot on product colors, all that is done when you know your lighting, so you don’t have to retouch later. Often, some new photographs want to “fix it in post” I get very prepared, set-up and get it right the first time. Clients appreciate this effort. What is your ‘must have’ piece of equipment? A creative thinking mind! A must have piece of equipment would be my phase digital back, screaming fast Mac tower and lots of storage, doubly redundant. What inspires you? Creative assignments and a challenge to make the ordinary “sparkle”. But I do get inspiration when clients say, “do what you think best” and let me go with it. Being able to use my visual experience freely is very inspirational. Having the clients trust is the key. What is your opinion on digital photography now and for the future? Digital was better than film 10 years ago. It is the now and the future. We just have to also remember that photography is an art form as well as a graphic messenger in our visual world. If you didn’t do this as a job, what would you be doing? There is nothing that I will ever do besides what I love the best… photography. But if not capturing photographs, I would certainly be a chef.

+++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ If not capturing +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ photographs i would +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++ certainly be a chef! +++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++

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How/ why did you get into this industry? I started taking photographs when I was six or seven. Before I got into High School I spent a summer in a library getting self taught about photography through every source I could find. I spent all my savings on my first Nikkormat Ftn system and was hooked on it. The photographs came out so wonderfully, I have never stopped. I was tutoring from High School through college and later taught at FITNYC.

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SOUTH BEACH SELEC + ION

MIAM I