Introductory Studies BA (Hons) Graphic Design Level 4 Unit 1 Selene Fernandez Alberti
Introduction T
his unit is designed to introduce us to the basic concepts and principles of Graphic Design and Idea Generation. Underpinned by relevant historical and contemporary key issues and it will provide us with an understanding of problem solving methodologies that will allow us to interpret, explore and effectively communicate visual messages. The following is a collection of all my work and progress throughout the unit.
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Contents
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My Journey Home Mapping Project
Life and Death
Lecture Notes
Through the Letterbox
Workshops
Exhibitions
Bibliography
Additional Work
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My Journey Home
Mapping Project
Brief
“Using the idea of a map you are required to visually represent your journey from college to your home or visa versa.” “ Consider means of exploring this that you would not usually notice.”
“ Also consider incorporating elements associated with maps such as a compass or a legend.”
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“You may use collage, typography, photography and/or drawing or a combination of them.”
Mind Map
Other Colour of Leaves Kinds of Leaves
Birds Size of Leaves Squirrels
Kinds of Flowers Nature
Animals
Journey Home Music Mood Lyrics
Songs Titles
Memories
5 Measure of time
I decided to go ahead with the idea of using music as my journey. I noted the songs that came up on my next journey to uni. The songs were: Miss Atomic Bomb -The Killers X Kid -Green Day Sarah Smiles -Panic! at the Disco Everlong -Foo Fighters Feel Good Inc. -Gorillaz Based on those songs I started sketching some ideas.
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Initial Sketches I
started by playing around with just the song titles and band names and using those as a measurement of time. However then I thought it would be interesting to write down the first bit of lyrics that were the most memorable to me and consider the reasons why.
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o me what makes lyrics memorable is what it says, the mood that it conveys and if I associate it with a special or strong memory. I thought about how that is really what my journey from home to uni is all about, recalling memories from bits of songs, that feeling of nostalgia and warmth you get when you listen to music, so I made a decision to develop this idea for the final piece.
Tutorial Feedback - Stitch song together. - Make your own song. -Play with typography.
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Research I
did some visual research into maps on Behance.net to try and get some inspiration and see what other designers had done on the subject.
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e recently had a lecture about how to use the library onlinie and resources such as BoB (Box of Broadcasts) so I went ahead and searched for some videos on maps to try and gain some inspiration and luckly I did. This video was very insightful and showed many inspirational designs starting with the iconic London Underground map.
Development
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fter some inital visual research I decided to stitch together the bits of lyrics from each song and analyze them, looking for patterns such as repeated words or concepts in order to then create a simplified poster trying to capture the essence of “my� song.
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Tutorial Feedback 10
- Prefer the handwritten posters. - Prefer the long and thing poster. - I should try using letter M press. - Play around with type.
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bove I tried to create posters using stills from the official music videos of the songs, or if unavailabe, album covers. I thought that it would reflect what goes on in your mind when you are listening to music. At least when I do, I tend to see or recall images in my head all the time. I chose Images directly related to the songs because it seemed the most appropriate thing to do.
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n my tutorial I mentioned that I really wanted my poster to have the look of a letterpress, however I didn´t have access to such facilities so I was suggested to try Letter Mpress. I experimented with this software and I really liked the textures it produced however I found it quite difficutl to work with very long pieces of text and it took me a lot of time to even create a small sample so due to time constraints I decided to play with different fonts in Photoshop.
Critique
Feedback - The “mapping� element got a bit lost. - Division between sections of different songs would make it clearer. - Not many people identified the songs based on the lyrics.
Editing The only way I could tweak my poster without having to completely re-draw it was to photoshop it. I chose a brick wall as a backdrop for it because I thought it contrasted very nicely with the soft paper.
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Evaluation T
his first project has really alowed me to take a personal journey and made me consider the things that I notice around me on a daily basis. I chose music as a theme because it something that I cannot go one day without. Throughout this project I realized that my strengths clearly lie in my idea generation, however once I get fixed on one I found it very difficult to develop it in many different ways. I noticed that once I knew I wanted to work with typography, I started making decisions far too quickly in terms of layout, fonts, and style which considerably narrowed my experimenting and any risk taking. Having said that, I am very happy with the final outcome since I had never tried to make a hand-drawn typography poster ever before, even if it wasn’t completely clear to some people in my group.
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Life & Death Brief
“Choosing the right time to overtake a lorry on a busy road can mean the difference between life and death.” “With this in mind visually reinterpret two images to appear on a lorry´s doors. The left side must represent life, while the right represents death.” “The objective is to visualise a clear and meaningful graphic statement about life and death.”
Technical Requirements
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Use Adobe Illustrator to complete the final visual.
Fur
Leather Handbags
wrinkles Signs of aging calendars
Fashion
Time
Animals
Mind Map
Rings on trees
Is it still relevant?
Clocks
Cycle of life
Life & Death Irony
Image of the road ahead
Image on truck will distract drivers
One side front of truck
Cause crash Irresponsible driving Drinking/eating Texting Loose pets
One side clear
Disaster scenario an animal crossing a kid on a bike
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Initial Sketches
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started sketching some of the ideas from my mind map to see how they would work in the context of a lorry. I started with some pretty basic ideas in order for me to then try and build on them later on. Above you can see some quite predictable sketches such as a the skull, a heart beating, animals turned into fashion accessories, and a sun dial. I then decided to develop my sundial idea a little bit further because I liked the idea of working with time as the definitive marker for life and death, and tried a variety of different things.
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ince I thought those previous ideas were looking very generic and predictable, I tried thinking of other ways to represent life and death visually. I came up with a variety of ideas such as the classic “monster in the closet� from childhood nightmares, the toe tag, food that might kill you, as well as some more modern things like trying to follow the now trending DIY (do it yourself) videos on youtube for things better left to pros. I also tried to think ideas which could potentially be humourous, such as standing in the middle of nowhere in a thunderstorm, or buying medicine from a stranger on the street.
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RESEARCH
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bove are some images based on some visual research I did on Behance.net where I was looking at icon designs to inspire my future visuals and styling. I really want to play with colour and composition for this project and I think this style would really suit my final pieces. They are simple yet detailed enough to know what the images are, and also a style easily achieavable using Adobe Illustrator
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have also looked at a number of different books for inspiration. In The Graphic Idea Notebook I found some really usefull tips on how to develop creative ideas from very simple ones, such as time and clocks. I look at Pictoplasma for more visual and stylistic inspiration, and an Infographics book to see some interesting ways of arranging information visually. This is because I might want my visuals to resemble an infographic although using a minimun amount of information.
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Development
Tutorial Feedback - The Fugu Fish is very funny and original, although preferred the composition of the first sketch of this concept. - What other things are dangerous to eat? -Simpler is better. - Accidents? - Any historical context? - What is the idea behind the idea?
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fter the feedback I did a couple more sketches regarding the ideas that I liked the most, trying out a twist on the fugu fish idea, as well as thinking about the candy vs cigarette idea. From now on I will work on developing the characters and the style that I will use on my final piece, especially for the fugu fish. The Illustrator sessions that we have had have been really helpful in teaching me how to use the tools so I feel confident going into it once I have the designs done on paper.
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ere I have decided to develop the “fugu fish� idea because I thought it was a bit humourous and unexpected. I played around a lot with how the characters would look like in terms of style and position. I will have the fugu fish, the chef, and a normal person.
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ere I decided to go back and visualize one of my other ideas in Illustrator. I quickly gathered two stock images that fit what I wanted to create and traced them in Illustrator. Afterwards I just added different colour layers on top and played around with the layer modes. I think the concept of life and death is very clear on this particular image, however it lacks the humour of the fugu fish.
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inally I decided that for the final outcome I would use the fugu fish idea, using the characters that I liked the best from my previous sketches. Once made in Illustrator I played around with the colours and on one of them I scaled up the people, however they will not fit as nice as when they were smaller. My favourite was the blue one, so I used that as my final piece.
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Evaluation T
his project was really interesting and I feel like it challenged our creativity and our originality. The concepts of life and death are vey cliche, and so is most of the images which we associate with those terms. So coming up with new visual ideas for this project was difficult to say the least. Skulls, time and life lines are a few of those classic images which immediately come to mind. I was really trying to think outside the box and I think that my final piece does show some originality. As a kid I had heard once or twice that eating a puffer fish may kill you if it is not cooked properly. I ran with this idea, and tried my best to develop the characters that went along with them. I wanted to have a style that somewhat resembled icons and infographics so I drew a variety of characters. However I do believe that development is still my area of weakness as I feel like I have a clear idea of what I want to do and fail to experiment with new things.
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Through the Letterbox Brief
“Select from one of the three newspaper articles provided you. Summarise the key points. Research the background to the story and form an opinion about it. Produce a visual message that expresses your opinion to a chosen target audience.�
Technical Requirements
- Your final piece must be able to be posted. - It must accomodate room for an address, stamp and postal mark. - It must be able to fit through a letterbox measuring 250mm x 50mm. - You must have in some way used Illustrator and/or InDesign.
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Chosen Article
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Article 3 Summary
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redit Suisse study shows that Inequality is accelerating, with NGOs saying it shows economic recovery “skewed towards the wealthy” which could be a trigger for recession. The richest 1% of the world´s population is getting wealthier owning 48% of global wealth. Oxfam (anti-poverty campaigners) published research showing that the richest 85 people globally share a combined wealth of £1tn, as much as the poorest 3.5 billion of the world´s population. Emma Seery, Oxfam´s head of inequality reports that those least able to afford it have paid the price of the financial crisis whilst more wealth has flooded into the coffers of the very richest. The $20.1tn rise in global wealth over the last year is the largest recorded since 2007 and the total continues to rise every year. Only in the UK has inequality continued to increase since the turn of the century. Abnormally high wealth income ratios have always signaled recession in the past.
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Research
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Research
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Mind Map
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vobe and to the left is all of my initial mind mapping. I decided to make a list of how the article made me feel and note down the main ideas that I thought were important or that I could use later on. I then started mindpapping based on the term “Inequality� because I thought that was essentially what it all boiled down to. Finally I just did a general mind map of ideas based around the article itself, trying to see what routes I could take and follow for this project.
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Research
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started by looking into satirical political cartoons, I believed this was a good way to send a message that was both clear and touched on reality. I thought that I might motivate people into taking action by having a strong, impacting message with a clear visual or comic.
Initial Sketches
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nitially I thought abobut making a series of political cartoons, playing with words, images, context, and most importantly using satire as my main source of inspiration. The facts from the article made me so angry and frustrated towards the richest 1% that all I wanted to do was expose their evils and I thought this would be a rather clever way to do it. However soon enough I found them too simple and coming up with original ideas for them was very difficult. Also with them I wasn’t going to provide much towards my audience except maybe a laugh or a smirk so in the end I discarded this idea.
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he visual thesaurus was great in helping me visualize certain concepts related to my chosen article in a variety of ways I also found it quite humourous that the words “poor” and “powerful” were right next to each other, which allowed me to see more clearly the contrast between them. I also looked at other words such as: hopeless, greedy, friendly, financial, expensive, dominating, dishonest, and rich. This really helped me spark new ideas and gain new perspectives regarding my project.
Research
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also did some visual research in Behance.net in order to gain some inspiration and to see what other work has been done on the subject. I mainly found illustrations and political cartoons on the subject, which are really interesting and might look into it a bit further.
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Development Possible Messages Help the poor (poverty in the UK) - Inform about the severity of it. - Suggest how to help (link with a charity) - “Do good today� Expose the facts of inequality. - How has it gotten worse? since when? - Who it affects the most. - Expose corruption (like credit suisse case)
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Economy is like Monopoly. - Equality does not equal fairness. - The more money you have the easier it is to win. - No money = Lose game - Other boardgames: snakes & ladders, battleship. - Boardgame Economics
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fter giving it a lot of thought I realized that the economy runs a lot like certain boardgames such as monopoly, which led me to the idea that maybe creating some visuals with regards to advantages given to the wealthy kids in boardgames might stimulate the parents and push them to do something about it. I might want to have something like “is this the future you want for your children?” or “would you let your children play like this?” or “for some this is real life”. Here I have already thought of an outcome, wihch is a zine containting some information about charities like OXFAM after a sequence of images revolving around different boardgames, each one giving the wealthier kid an absurd advantage.
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Development
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ere I’ve gone ahead with the boardgame idea and did a little two-way sketch. One with the wealthy kid starting off a game of Monopoly with loads of money while the poor kid only has two bills. However on the other sketch you have the wealthy kid giving up half of his money to the poor kid before they start. I thought this was a nice idea because I can potentially teach kids about ethics and values such as sharing, being humble and compassionate.
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bove I have tried to make a sort of composite using stock photos from the internet of the first scenario where one kid has a lot of money while the other one only has a couple of bills. I thought if I used actual photos, it might make more of an impact however I do not like how this came out at all, the colours look muddy and the lighting is obviously very wrong everywhere so I don’t think I will be making anything like this for the final piece.
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hese are rough sketches for the pages that I would have in my little zine. I used a variety of games and figured out how to give someone the clear advantage visually. For example the wealthy kid start with a whole lot of money in a game of Monopoly. In chess, one player has only pawns surrounding her king, and the other player has all queens. Next to that is the classic snakes and ladders although one player may use a ladder that takes him directly to the winning square. I have also done sketches for UNO! and battleship.
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deally the zine would be one of those that you can fold out and have a poster on the back, reflecting the previous idea that not all people who have an advantage are selfish and don’t help others. Either that or a neat infographic showing some facts about child poverty in the UK and useful tips on how to help.
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Development
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ere I started considering a different idea, which is creating a board game for kids in order to teach them about ethics and values. I thought this would be a much more proactive idea and being a hands-on thing it can’t be ignored in the post.
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had also brainstormed different types of games that I could make which would be effective but fun at the same time. Kids like to touch things and move things around, they also lose interest rather quickly so it has to be agame with easy rules.
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think that this is probably the easiest way to approach the game in terms of the layout of the board. Everyone knows how to play snakes and ladders, so if the format is the same then it will be easier for kids to catch on. I would only make some slight modifications such as adding in colred squares which means they have to pick one of the question cards. I also thought about removing or altering the snakes and the ladders by replacing them with something more relevant towards the theme of the game.
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have also thought about making a sort of “unbeatable” game, where every other square delays you or makes you go back. With this I went back to the theme of satire and thought I could aim this towards the parents with headings like “this is how some children are living day to day” or something along those lines to try and get them to empathise with the poor children and provide information about where they can donate not only money but old toys or clothes. However for those purposes I don’t think this type of imagery would be appropiate and it feels too forced in my opinion.
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ere I’ve also tried to make a sort of cooperative game, where you have a “bad” character and some “good” ones. The goal would be to work together to get the good characters to the base safely without the bad one catching up. I thought a game like this might have been a good idea for working on teamwork and seeing that together you can achieve anything.
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elow I have thought of different formats for the questions game involving cards, a roulette and a classic “fortune teller”. Those are my favourites.
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Research
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his book was perfect for helping me learn about designing for my target audience which is children aged 7 to 9. I was having a really hard time finding the balance between too childish and too mature, and the book has some very clear guidelines as to what is happening in the minds of children as well as useful information such as motor and physical development, social skills, and intellectual and cognitive development. All of this helped me gain perspective as well as helped me make design decisions regarding my styling for the game.
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his book had many examples of great designs and illustrations that served as inspiration for my visual styling of the game. Like the image above, I want something simple, cute, and colourful.
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Experimenting with the “fortune teller� format.
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xperimenting with the fortune teller was fun however laying out the text on it proved to be too difficult, as it is made for very small quantities of text. Also I thinking about how it would be packaged showed a lot of problems such as having to send it all flattened out with instructions, but then they would be able to clearly see all the hidden messages so it wouldn’t work out. I decided to go back to the classic game board and made a snake path in a horizontal board using Adobe Illustrator. the squares match the cards the kids would pick up according to the colour. I will make the cards with “move backwards” and “move forward” depending on how the kids answer the questions on the cards.
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tried out the format of the roulette for this game and I think it compliments very well the element of the cards and the goal of the game itself which is not winning, but learning. This format really focuses on that aspect of it, the players are literally drawing cards up every turn and discussing and engaging with the content. Instructions would also be hardly necesarry if not at all.
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ere I have changed the layout of the board game and added some illustrations to try and make it more appealing to children. I definately think it works better than the previous board game, however I think that I like the format of the roulette better for my final outcome, as the actual gameplay would not distract fom the main point of the game which is learning conflict resolution and identifying cases of bullying.
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Cards
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Avobe I had tried to make a sort of pastiche of the well known Monopoly chance cards using their imagery but changing the content.
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started thinking about the cards for my game and on how I could make them more interesting for children. I wanted to make question cards which the children would answer with a simple “yes” or “no”, so I played with the idea of how to display the answers within the cards themselves whilst still being somewhat hidden in order to prevent them trying to cheat. Making them was easy however I did not like the overall look and the tabs are easy to lose or break so I will not be using these ideas.
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hese are the cards I made for the board game which followed the snakes and ladders format. At first I stuck with the “yes” and “no” and thought that would determine wether they move forward or not, but I then thought it would be more simple to make them regular chance cards, where they simply state an action and that moves around the board depending wether or not the action was a good one or a bad one. I do think that the cards lack a sense of fun and appeal for children, I think they could be more fun.
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bove are the cards I then developed for the roulette game, which entice discussion and actual conflic resolution between the players. With these cards the goal of the game is really to communicate and learn on how to deal with bullies effectively and how to recognize bullies and their behaviour as well as helping them find ways to resolve possible conflicts with their friends or family. The cards all provide scenarios which they may or may not encounter in real life but are relatable and could potentially help those children that are actually having a problem with bullies at school. Text could still be more fun.
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Research
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took this book out because it was perfect for me look at and consider different ways of packaging my game and the cards. I can’t put them in a regular envelope because of all the different components so a type of box or container would be ideal. This book provides various different templates for envelopes, boxes, folders, and even display constructions. The guidelines are relatively easy to follow, I would assume that you really only need patience. I think that I will use these templates to create the box for my final outcome.
Development
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bove are my first attempts at trying to make two of the boxes from the book. I thought it would be a good and interesting way to package my game since it involves many pieces put together. Making them was a bit more difficult than I thought and I certainly need more practice before I make my final box. In terms of design it might be quite simple, because I have to keep in mind that I need room for the address.
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Final Designs
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ere are the final designs for the chance cards. I decided to have three types of cards all of which encourage discussion and learning about different scenarios regarding bullying. I made chose to go with cute yet simple drawings made in Illustrator to go next to the text in order to make them more visually stimulating.
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lso in the end I decided to go for the roulette format for the boardgame itself because I thought it was more appropriate and wouldn’t distract from the main goal of the game which is discussion and role-playing. The Illustrations from the cards were also incorporated into the board.
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Evaluation T
his project really tested my development, an area which I have identified as a weakness of mine. However this time I made a concious effort to try and develop my ideas as much as I could. The hardest part of this project was to settle on a design and a theme for my game, mainly because I kept going back and forth between ideas. Another weakness I would say is the overall construction of the final outcome. I had a difficult time finding materials that would at least work to some extent and when printing and trimming the chance cards, some of them were aligned incorrectly which caused some irregularities in a couple of cards. Having said that I believe that the game itself, the concept, and visuals, do work very well with what I was trying to do. I am really happy with how the game turned out and the potential that it has at teaching children about ethics, values, and also about bullying and how to identify it in a way that is both fun and hands-on. I believe that the scenarios that I wrote on the cards are very relatable, and kids will be able to understand and discuss what the right thing to do for each case would be. The parents of the kids may want to join in or at least listen to their kids conversations while playing the game to provide input and suggest why the way they solved the problem is right or wrong.
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Lecture Notes
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What Is Graphic Design? • Wow: Something that surprises you. • Bring something that will make people say wow • Daily Mail website • Question everything. • Look at packaging whenever you can (in real life)
What Is Graphic Design? • Theory: ways of thinking. Review and reflect. • Provocative questions and polemical answers. • James Bond Coca-Cola bottle • To communicate: visual language. • Design is never neutral. • The purpose of graphic design is to move people to
action or to inform them. • Andre the Giant (wrestler): “obey” campaign. • Photograph interesting things. • Look for graphic design in everyday life.
Reccomended Books and websites: • What is Graphic Design by Quentin Newark • Visual Research by Ian Noble and Russell Bestley • roadsworth.com • fallon.com
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Designers • Paul Rand • Milton Glaser • Richard H.
Non-Verbal Communication Body Language Learn a lot from people Society still have unconsious ideas (tall man = authority) Interpersonal skills Men more likely to touch each other on social gatherings than women. • Gender specific interaction. • Sound (clap/high/five) • • • • •
Visual Culture Iconography (e.g. Elvis) Codes and understandings (Semiotics) Visual culture changes just like language. Uniqueness (Elvis bread) Why do things look like they do? Bansky (Graffity) Subcultures (how do you define them? dance, dress, style, etc) • Mainstream is the dominant culture. • • • • • • •
Culture • • • • • • • • • • • •
Understanding, shared experiences, language, codes. Defining groups of people and uniting them. National culture (flags/pride) High culture (class associated) Low culture (popular culture/mass) Images, messages, meanings Multicultural. Construction and communication of meaning. Visual culture is everywhere. Neomania: demand for the new Key aspects: production, distribution, consumption Always mutating
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• Visual Literacy: able to read or decode images. • To understand visuals: contextual knowledge, prior
• • • • • • • •
experiences, appreciation of culture, understand our relationship with the image. Totemism: relations between objects are made to represent relations between people or groups of people. Visual Competence: sequences of images, condensation of time, shifts of location and viewpoint. Value: artistic, usefulness, personal, monetary, historical. Class/gender/ethnicity Individual understanding: unconscious/subconscious. Psychoanalitical theory: Sigmund Freud Pleasures: scopophilia, voyeurism, exhibitionism Auteur Theory: explanation that depends upon notions of expression and individual personality. (film, TV)
Ranking and Evaluation • 2 key basic approaches to understand • Phenomenological and hermenutic subject based
approach: importance of the individual. • Structural based approach: importance of the roles of structures, values, and systems.
Activity Logo: what is it? date, who designed it? which country? cool fact.
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Introduced in 1967 and almost looks the same. USA. Company was started as “Insta-Burger King” based on their cooking device “Insta broiler” (1953) Source: logoreviews.org
Visual Space Part One • • • • • • • • • • • • • •
Visual perception physical, physiological, psychological optical illusions to create space semiotics metaphors: figures of speech Think about composition block colour (background) don´t believe what you see be aware of manipulation of media what is your story? perspective sign: stands for its object use of colour/language target audience?
Part Two • • • • • •
Visual Pastiche (Ipod adverts) Use simple text for clarification Denotation and connotation What is it? what´s the message? to who? Look for the hidden messages Ladybird books (parody)
People and Books • Bertrand Russel: phylosopher • Karl Ropper • The Design of Descent by Milton Glaser
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Semiotics • • • • • • • • • • • • • • • • • • • •
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• • • • • •
Decoding culture Media communication: everyday Control of information to the people Language = social construct Meaning of images related to verbal text Production of meaning: signs Patterns and structures of signs in media texts condition the meanings interpreted by people our perception and understanding is shaped by signs 2 components to every sign Signifier: object/thing Denotation: literal meaning Signified: meaning associated value Connotation: percieved meaning Syntagm: relations of signs/difference that comes before. Paradigm: relations of signs that can replace one another. Icon: what resembles the original thing. Index: direct link between sign and what it represents Symbol: stands for something Process of communication: sender, message (criticized), reciever Codes: particular meanings: e.g. dress codes, codes of behaviour. Encoding and decoding Advertising: big part of semiotics Intertextuality: reference to other texts Magazines: encode a mythic message Laura Mulvey (1995): The male gaze, women as prop Dominant western culture
Advertising • Play on heritage (of company/brand) which • • • • • • • • • • • • •
uses nostalgia/notions of the past, traditions Cross references Commercial propaganda, false needs Commercial culture, public perceptions Infomercials Online advertising: pop-up, banner, flash, etc Mediawatch UK Museum of Brands (look at site) Impact and importance of advertising Integral part of modern culture Social Communication Negative influence? Satisfaction of consumer needs? Product Placement
Social Grades • • • • • •
A: higher managerial B: immediate managerial, professional C1: supervisory or clerical management C2: skilled manual D: semi skilled and unskilled manual E: lowest level of substance
• “Spectacular commodity society”- Guy • • • • •
Debord conspicuous consumption: habits of the leisure classes - Thorstein Veblen Key cultural activity Pervade all media Need and want False needs. desires
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• Appeal to audience emotions: manipulate • Emotional appeals, feelings • Stereotypes, myths
Coding Systems • • • • • • •
Lighting, colour/monochrome, sounds Advertising standards authority Advertising Association Visual Perception 80% retained info Marketplace control Celebrity endorsement Stealth- endorsers
People • • • • • • • • •
Vance Packard: author Naomi Klein Guy Debord Thorstein Veblen Edward Bernays: master of propaganda P.T. Barnum: 1st great advertising genius Rosser Reeves: Unique Selling Point (USP) Laura Mulvey Adbusters
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Library Facebook Ads Adweek.com Adage, Campaign The Waste Makers by Vance Packard Book: The Want Makers
Creativity • • • • • • • • • • • • • •
Emotional intelligence (EQ) Be prepared for uncertainty and change Problem seeking and problem solving Runwrake Imaginative activity producing original and valuable outcome “The secret to creativity is knowing how to hide your sources”- Albert Einstein Cognitive process to creativity The 10 Faces of Innovation by Tom Kelley Malcom Gladwell (Author) Lateral thinking: water logic (flows), rock logic Convergent thinking: orthodox Divergent thinking Signifiers of luxury: branding, advertising, packaging Tapening: advertising against tap water
Packaging • • • • • • • • • •
“The Silent Salesman” by Pilditch James thedieline.com 2007 Andrew Gibbs Dieline most visited website on packaging design Annual design competition Packaging the brand (Book) “Eat Me” by Hargreaves, Ben Marketing tool Main function is to protect Sometimes more important than tha product
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Considerations • • • • • • • • •
Ephemeral Recycled Rubbish Collected Social and cultural artifact Historical document Physical Our relationship with the packaging context of use
Function
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• • • • • • • • • • • •
Protect: temperatures, pests, weather Transport: weight Store; cultural associations Display: stackability, ergonomics Safety and security Eye appeal Provide Information Communicate immediately and effectively Memorable Reassure consumer Encourage purchase, persuade and entice Brand loyalty
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Different tactics Ancient Egypt: glass vessels 1896- NABISCO was the 1st to use folding carton Strong link with technology Tetrapack Food labelling regulations Designed by Love
People • Malcom Gladwell • James Pilditch • Ben Hargreaves
• Igor Mitin • Saul Bass • Kati Hitchen
Photojournalism • It can invade personal space and show • • •
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things we shouldn´t see Corrupt image, Photoshop Intent? motive? evidence? outcome? Photojournalism: late 1920s, particular form of journalism which creates images to tell a story Develops with technology Picture spontaneous, topical, and rapid Buffer story/ “dead donkey” Can you distance yourself behind camera? or are you a participant? Infographics Weegee : photojournalist Saturation of poverty and death photos so we don’t get the same impact. Falsification of history- corrupted photos Hindenburg disaster “war doesn’t determine who is right, war determines who is left” Communication of death censored/banned used as political point the few that appear become iconic Naplam covered children-Vietnam war Propaganda False flag terrorism citizen journalism: blogs, social media, etc
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WORK SHOPS
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Adobe Illustrator: Week 1 I
n this Adobe Illustrator workshop we learned the basics such as creating a flexible workspace, and how the essential tools work. We looked at pen tool a little bit more in depth however, which is essentally what we will use the most in Illustrator.
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e then had an activity on recreating some logos using all that we had just learned. This was my first time using Illustrator so I found it very difficult and I took very long making them so I wasn’t able to recreate all four logos.
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Adobe Illustrator: Week 2
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his week in Illustrator we learned how to use some of the 3D tools such as the Extrude and Bevel options. These give a lot of depth to whatever shape or line you created with the pen tool, type tool, or shape tool. We also learned how to use the Revolve option, which creates a new 3D shape by rotating whatever line you create. Using this technique I made a glass, a bottle, a cone, and a hat. It was really easy to catch on, however it is a bit difficult to imagine how it is going to look like.
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e also learned how to make and use long shadows and blending modes which are seen a lot today especially in app icons and logos. The process of this is really difficult to remember without looking at instructions, however the effect is really interesting and we all made monograms with our initial to test this technique. I also went ahead and tried to make a camera lookng logo or icon using this process. I think it is going to be very useful in the future.
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Adobe InDesign: Week 1
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his week we did some basic InDesign work. We learned about layouts, creating a flexible workspace, and how to use all of the different tools. We also learned that to work in InDesign all of your files need to be organized, because all the images that you place work as links, which is very important to remember. To learn all of this we did a little excercise by creating a two page spread about anything. I made mine on cats. For the body text there is an option for placeholder text which is very helpful.
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n this Adobe InDesign workshop we had one last excersice to do which was to make our own business cards. For this I took a very simplistic approach using some colour blocking and contrasting the black and with some magenta for my contact details. I then exported the designs and saved them as JPEGs. To add a final touch I downloaded a free business card mock up template for Photoshop and placed the images of my cards accordingly. I think that gave it a nice sort of realistic touch and displays the designs a lot better than if they were plain images.
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Book Binding
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his bookbinding session was about learning how to do perfect binding. The instructions were quite simple, yet it does take a bit of practice and if you forget even one little thing, your book may just fall apart. The end results are really nice, unfortunately I did some incorrect measurements for my cover so there is a little gap between it and the spine, but it is barely noticeable. This method for binding books will come in handi in the future and it has also made me wonder about all of the other methods for binding books.
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EXHIB ITIONS
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MODIP Museum of Designs in Plastics
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“Plastics have a vital place in the study and practice of art, design, media and performance; they are utilised in fine art, modelmaking, fashion, architecture and other disciplines; they played an important role in the development of photography and film and remain a vital component in the digital age. Plastics continue to inform and transform our enviroment.” “MoDiP provides a unique space in which to view and study the influence and outcomes of this incredible material.” Professor Stuart Bartholomew Principal and Vice-Chancellor
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BATHING BEAUTIES Exhibition at The Gallery in AUB
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he Bathing Beauties is a selection of miniature beach huts reimagined by 240 architects, artists and designers. The exhibition evolved from a project / competition led by artist Michael Trainor, and presents over 100 selected models and one full-scale beach hut, ‘Oyster Pleasance’.
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he designs presented in the Bathing Beauties exhibition demonstrate extraordinary originality and ingenuity. Traditional seaside references are gone and replaced by structures that incorporate wind turbines, saunas, camera obscura, viewing platforms and space-age materials.
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was lucky enought to be working as student ambassador one day in the gallery and I got to look at the exhibition for a long time. The little huts never seazed to amaze me and they really made me curious as to who made them and what they were for. I also really wanted to make one of my own by the end of the day. There were even a group of students dressed as mermaids who came around singing every once in a while, I thought it was a wonderful dsplay.
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SCIENCE MUSEUM 98
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n our trip to London I also visited the Science museum. At first I didn´t think that there would be many things related to art and design in there, however I was happy to be proven wrong. There were some wonderful pieces of type about in the museum as well as some amazingly well crafted works of art really. I really enjoyed looking at the 3D printing exhibition, and it has made me want to try it out someday. It seems awfully convenient.
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DISOBEDIENT OBJECTS Victoria & Albert Museum
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From a Suffragette tea service to protest robots, this exhibition is the first to examine the powerful role of objects in movements for social change. It demonstrates how political activism drives a wealth of design ingenuity and collective creativity that defy standard definitions of art and design. Disobedient Objects focuses on the period from the late 1970s to now, a time that has brought new technologies and political challenges. On display are arts of rebellion from around the world that illuminate the role of making in grassroots movements for social change: finely woven banners; defaced currency; changing designs for barricades and blockades; political video games; an inflatable general assembly to facilitate consensus decision-making; experimental activist-bicycles; and textiles bearing witness to political murders Source: www.vam.ac.uk
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ADDITIONAL WORK
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Design Competition
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ast month I entered a design competition for Smint. The brief was to re-design their packaging. I decided to give it a go and really thought about incorporating all the brand’s elements such as the colour scheme and tried my best to make it represent it’s catchphrase “Fresh to Impress”. I used things such as frost, mountains, snow, and ice to try and evoke that feeling of freshness. I later found out that I had been shortlisted as one of the top 25 entries and was to go to their event at The Deck in London where they will announce the winners. To my extreme surprise and glee, I ended up winning the first prize and my designed will be produced and sold in stores in early 2015.
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Logo Design
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ecently I had the opportunity to work for a new food business here in Bournemouth called Chapter 58. They will be setting up a portable breakfast and burger bar, and have asked me to design their logo. Here are the different designs that I came up with keeping in mind the retro and vintage styles that my clients asked for.
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BIBLIO GRAPHY
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Honeybone, I. (1990). Card engineering. London: Outline Press. Hunt, R. (2014). Year of the Bus Oyster card. [image] Available at: https://www.behance.net/gallery/19478875/TfL-Year-of-the-Bus-Oyster-Card-Holder-Print [Accessed 6 Oct. 2014].
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