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Legal & Business Publisher
At Self-Counsel Press, our goal is to provide high-quality business and legal self-help titles, authored by experts, but written in clear, easily understood language. We help others help themselves by providing timely, reliable information and guidance at an affordable price. Self-Counsel Press 1704 North State Street, Bellingham, WA 98225 Phone: (360) 676-4530 • Toll free: 1-877-877-6490 Fax: (360) 676-4549 • Email: orderdesk@self-counsel.com
www.self-counsel.com
BACKLIST 2010 Printed in Canada
www.self-counsel.com
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C O N T E N T S
P U B L I C I T Y
1 .....................New Titles 7 .....................Business/Starting a Business 16 .....................Business/Forms on CD 18 .....................Business/USA 21 .....................Legal/USA 23 .....................Business/USA 26 .....................Business/Sales and Marketing 27 .....................Business 29 .....................Business/Human Resources 30 .....................Reference 32 .....................Reference/Family and Education 35 .....................Reference/Writing
YOU SAID IT!
19 Ways to Survive ................................................................................1
Pricing Strategies for Small Business ...................................................24
Birth Order and You.............................................................................33
Promissory Notes Kit............................................................................16
At Self-Counsel Press we bring more than 38 years’ publishing experience to each new book we take to press. Before that happens, we insist that each title explain complex ideas and issues not with professional jargon, but with language that everyone can understand. Whether it’s cryptic legal issues or important personal finance, our high-quality, low-cost selfhelp literature will help you to help yourself.
Bookkeepers’ Boot Camp.....................................................................23
Protect Your Child on the Internet.......................................................32
Border Guide, The................................................................................30
Renting Your Recreational Property for Profit......................................38
Business Letters Kit ..............................................................................16 Business Writing Basics........................................................................25
Rightfully Yours: Past-Due Child Support, Alimony, & Securing Your Share of Your Ex’s Pension ....................................20
Comfortable Chaos..............................................................................33
Sales & Distribution Agreements .........................................................15
Commercial Lease Agreements............................................................15
Secrets of Reaching Gen Y Consumers, The...........................................2
Complete Babysitting Kit .....................................................................39
Self-Publishing 101..............................................................................36
Cottage Rules, The...............................................................................38
Sell Your Nonfiction Book ....................................................................36
We’re proud of what we print, but we’d rather others boast on our behalf ...
Divorce Dollars: Get Your Fair Share ....................................................20
Simply Essential Landlord’s Kit ............................................................40
Divorce Guide and Forms/Divorce Kit
Small Business Contracts Handbook, The ............................................25
“Self-Counsel Press sent along a useful little book titled Identity Theft Toolkit, written by John Lenardon. It assesses your risk, discusses various kinds of fraud, outlines how to protect your personal information, and explains how credit bureaus and credit reports work.”
39 .....................Forms on CD 40 .....................Reference/Simply Essential
www.self-counsel.com 1-877-877-6490
Retailers and Wholesalers: Available through Midpoint, Ingram, Baker & Taylor, and other distributors Self-Counsel Press 1704 North State Street Bellingham, WA 98225 Phone (360) 676-4530 Toll free 1-877-877-6490 Fax (360) 676-4549 www.self-counsel.com orderdesk@self-counsel.com Catalog active from November 2009 to August 2010. Printed in Canada.
Oregon ............................................................................................22
Speak out with Clout...........................................................................31
Washington .....................................................................................21
Start & Run Series
Do Your Own Home Staging ...............................................................38
Art Teaching Business ........................................................................6
Employee Management Forms Kit .......................................................15
Bed & Breakfast .................................................................................7
Employee Management for Small Business .........................................29
Bookkeeping Business .......................................................................7
Entrepreneurial Itch, The .....................................................................28
Catering Business ..............................................................................7
Estate Planning through Family Meetings .............................................3
Coffee Bar .........................................................................................9
Exporting to Canada............................................................................17
Consulting Business...........................................................................8
Family Medical History Kit ...................................................................40
Copywriting Business.........................................................................8
— TORONTO SUN
Family Ties That Bind ...........................................................................33
Craft Business ....................................................................................8
Finance & Grow Your New Business ....................................................23
Creative Services Business..................................................................9
Definitely an essential tool for being a landlord these days.”
Finances After 55.................................................................................37
Desktop Publishing Business..............................................................9
Financial Freedom on $5 a Day ...........................................................37
ESL Teaching Business......................................................................10
Financial Management 101 .................................................................23
Event Planning Business ..................................................................10
Fundraising for Nonprofit Groups .......................................................28
Gift Basket Business.........................................................................10
Getting Grants.....................................................................................17
Graphic Design Business..................................................................11
Getting Publicity ..................................................................................27
Handyman Business.........................................................................11
— KEN ROSATO, ABC 7 NY VIEWPOINT
Have You Made Your Will?...................................................................21
Home-Based Food Business .............................................................11
Home Moving Kit ................................................................................39
Home Cleaning Business..................................................................12
Our authors and books have also garnered media coverage internationally in publications and broadcast such as:
Home Renovation Agreement..............................................................16
Home Daycare .................................................................................12
Household Maintenance Records Kit ...................................................39
Internet Research Business ..............................................................12
How to Find Work in the 21st Century................................................31
Landscaping Business ......................................................................13
How to Form and Operate a Limited Liability Company......................19
Medical Practice ................................................................................4
Identity Theft Toolkit............................................................................32
Real Home-Based Business ..............................................................13
Independent Worker Agreements........................................................16
Restaurant Business.........................................................................13
Immigrating to the USA ......................................................................30
Retail Business .................................................................................14
Landlord/Tenant Rights in Oregon .......................................................22
Rural Computer Consulting Business ...............................................14
— VANCOUVER SUN “Do Your Own Home Staging by Tina Parker, is filled with solid advice that will appeal to homeowners and Realtors alike.”
Start & Run a Home-Based Food Business gives you some helpful advice on how to do just that!"
Individual Orders:
Small Business Forms...........................................................................16
Adult Boutique ..................................................................................6
— SOPHIE LUI, GLOBAL TV BC ON LANDLORDING IN CANADA
www.self-counsel.com
Illinois ..............................................................................................22
Do the Web Write................................................................................24
36 .....................Reference 37 .....................Reference/Personal Finance
I N D E X
BUSINESS WEEK
ABC NEWS DENVER
DAYTONA BEACH NEWS JOURNAL
ABC NEWS RADIO
INVESTOR'S BUSINESS DAILY
ABC'S MONEY MATTERS
NEWSDAY
CBC RADIO ONE
SOLUTIONS MAGAZINE
CITYTV EDMONTON
THE FINANCIAL POST
CKNW RADIO
THE GLOBE AND MAIL
Leading Today’s Volunteers .................................................................28
Tour Guiding Business .....................................................................14
Low-Budget Online Marketing for Small Business ...............................26
Study Smarter, Not Harder ..................................................................34
Making the Right Move .......................................................................32
Take Your Invention to Market.............................................................18
Managing Off-site Staff .......................................................................29
Tax This!.................................................................................................5
Managing Your Medicare ....................................................................30
Turn Your Hobby into a Business — The Right Way.............................24
DATELINE NBC
Marketing in the New Media...............................................................26
What Your Lawyer Doesn’t Want You to Know ...................................20
Marketing Your Product.......................................................................27
Winning Proposals...............................................................................31
THE NATIONAL POST
FOX 5 NEWS SAN DIEGO
Motivating Today’s Employees.............................................................29
Write Your Legal Will in 3 Easy Steps ..................................................21
GLOBAL TV EDMONTON
Negotiate Your Commercial Lease .......................................................18
Writing for Children and Young Adults ...............................................35
THE PROVINCE
Partnership Agreement........................................................................16
Writing for the Web ............................................................................36
THE TIMES & TRANSCRIPT
THE MS. CEO SHOW
Personal Budgeting Kit ........................................................................37
Writing Romance.................................................................................35
Plan Ahead: Protect Your Estate and Investments ...............................19
Writing Science Fiction and Fantasy ....................................................35 Your Child in Film and Television .........................................................34
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N E W
T I T L E
19 Ways to Survive: Small-Business Strategies for a Tough Economy Strong economies come and go. Your business shouldn’t have to. 19 Ways to Survive: Small-Business Strategies for a Tough Economy shows small-business owners how to avoid falling victim to downturns in the economy. This is not a book on economic theory. This practical guide suggests hands-on techniques and ideas for smallbusiness owners. Authors Lynn and Philip Spry document step by step how they turned their own business around and explain the reasoning behind each decision they made. Readers will be presented with the nuts-and-bolts basics on how they can turn their small business around today using inexpensive tactics to gain and retain customers. • Eliminate the financial obstacles • Understand your industry to become a leader in your field • Ask others for support and assistance • Take stock of your supplies • Focus on your target market • Keep your customers and clients happy
M 19 WAYS TO SURVIVE: SMALL-BUSINESS STRATEGIES FOR A TOUGH ECONOMY Lynn Spry and Philip Spry 978-1-55180-891-8 8¼ x 9 ¾ • paper + CD-ROM • 176 pp. First Edition: February 2010 Suggested retail price: $19.95 Cat: Business/Small Business UPC: 069635808917
• Manage your problem employees • Document your critical processes to ensure consistent, quality customer service • Train your employees to increase sales and improve profitability • Adapt to changing market conditions • Compete effectively with big businesses • Take advantage of barter opportunities • Protect your business from theft and fraud ... And more!
• National review mailing • National publicity campaign (print, broadcast)
The practical nature of 19 Ways to Survive: SmallBusiness Strategies for a Tough Economy will help small-business owners to build a successful, growing business in any economy.
• Social media marketing (Twitter, Facebook, YouTube, blogs) • Cross-promotions with small business and other relevant channels
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L N EE G W A LT I T L E
C a n a d i a n
The Secrets of Reaching Gen Y Consumers Traditional marketing is dead, and “Generation Y” killed it. Advertisers are finding it harder to reach consumers using traditional media like television, radio, newspapers, and magazines. Radio revenues are down, TV ads are less effective, and young people rarely read newspapers. The problem is that the new generation of consumers has become immune to many of the tactics marketers have come to rely on. The Secrets of Reaching Gen Y Consumers explains the new and innovative ways to market products and services to the younger “Gen Y.” It shows readers how to leverage the Internet and social media, and how to become the type of company to which Gen Y will be loyal. In the coming years, Gen Y will replace the Baby Boomers as the largest purchasing force. Any company that doesn’t learn to sell to this new generation on their terms will become outdated and risk losing ground to new companies that adjust quickly. Learn: • How to infiltrate the thoughts of Gen Y • How to sell the steak, not the sizzle • Why small is the new big
M THE SECRETS OF REACHING GEN Y CONSUMERS Aiden Livingston 978-1-77040-034-4 8¼ x 9 ¾ • paper • 176 pp. First Edition: April 2010 Suggested retail price: $18.95 Cat: Business/Marketing UPC: 069635400340
• National review mailing • National publicity campaign (print, broadcast) • Social media marketing (Twitter, Facebook, YouTube, blogs) • Cross-promotions with relevant Gen Y channels
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• Why customization is key • How to go green and make more green • How to surf the web without wiping out • How to cash in on video games
The Author Aiden Livingston is a member of Gen Y himself. He started his first business at the young age of 20 and started three more successful companies before semi-retiring at age 24. He has traveled around the world helping companies establish a competitive edge marketing to the elusive Gen Y consumer.
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C a n a d i a n
L N E W L TEI GT A L E
Estate Planning through Family Meetings (without breaking up the family) Planning an estate and writing a will are among the last things people want to think about, and yet they are so very important to do. People want to ensure that they have their affairs in order before they die, but no one wants to face the task of doing it. Eighty percent of adults have not yet written a will — but everyone needs one! This book presents an easier way to handle estate planning: the family meeting way. Many people ask, “How do I talk to my parents about estate planning and encourage them to take the necessary steps?” This book shows them how to hold a family meeting and how to get it done. As the author explains in the book, holding a family meeting to plan an estate is usually the easiest method because it allows the family to talk openly about the issues, ask questions, and work together. Using the steps outlined in this book, people can plan ahead by holding an intergenerational family meeting about estate and incapacity planning.
M ESTATE PLANNING THROUGH FAMILY MEETINGS (without breaking up the family) Lynne Butler 978-1-77040-036-8 8¼ x 9¾ • paper + CD-ROM • 160 pp. First Edition: March 2010 Suggested retail price: $23.95 Cat: Wills/Estate Planning UPC: 069635400364
The book covers how to document the plan to make it legal, what issues need to be covered to do it properly, what the legal consequences are of insufficient planning, and how to deal with special circumstances such as family businesses, cottages, trusts, and disabled children. The book includes a CD-ROM for your Windowsbased PC that is loaded with checklists and other tools to help the process along and ensure that nothing is left out.
• National review mailing • National publicity campaign (print, broadcast) • Social media marketing (Twitter, Facebook, YouTube, blogs) • Cross-promotions with relevant retirement/Boomer channels
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B U S I NT EI TS LS E N E W
starting a business
Start & Run a Medical Practice Medical schools don’t teach the up-and-coming doctor how to establish an independent practice. This book is for every doctor, dentist, chiropractor, veterinarian, and massage therapist who has ever dreamed of starting his or her own medical practice. The book will teach aspiring entrepreneurs how to run an office smoothly while incorporating the medical elements of the practice. It provides helpful pointers on how to expand the practice’s knowledge base and credentials once established. It covers all the things that medical school never addressed about running an independent practice. Start & Run a Medical Practice is written by a medical doctor, but the advice offered is also relevant to naturopaths, optometrists, osteopaths, podiatrists, and psychologists. This book is a great guide for anyone who wants to open their own medical practice, whether a beginner just thinking about pursuing medicine or a fully-qualified professional looking for a change.
The Author
M START & RUN A MEDICAL PRACTICE Dr. Michael Clifford Fabian 978-1-55180-892-5 8¼ x 9 ¾ • paper + CD-ROM • 176 pp. First Edition: February 2010 Suggested retail price: $23.95 Cat: Business/New Business Enterprises UPC: 069635808924
• Industry review mailing • National publicity campaign (trade print, broadcast) • Cross-promotions with relevant industry channels
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Dr. Michael Clifford Fabian is a practicing medical doctor who has successfully established an independent medical practice, and has experience working in several medical offices and outpatient environments. He has worked in both urban and rural settings, in academic and community domains, and has experience as an educator, researcher, and administrator.
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N E W
E D I T I O N
Tax This!
An Insider’s Guide to Standing up to the IRS Every year, millions of Americans run into problems in dealing with the Internal Revenue Service. Written by a former IRS attorney, Tax This! An Insider’s Guide to Standing up to the IRS gives taxpayers the edge by showing them how to fight the IRS and win! This new 2010 edition gives Americans the up-todate information and tools they need to tackle tax issues themselves and avoid hiring an expensive tax professional. The fourth edition was rated one of the top five books on taxes by the Wall Street Journal, so you know you’re getting quality advice. Tax This! contains tips on both business and personal tax issues. This edition includes additional tips on how to deal with the IRS’s aggressive strategies and a section on the IRS’s “Dirty Dozen” tax scams and how taxpayers can protect themselves. Topics covered include: • What does the IRS know about you and your business? • The audit process: What are the odds? • The IRS collection process • Settlements: How to pay pennies on the dollar
M TAX THIS! AN INSIDER’S GUIDE TO STANDING UP TO THE IRS Scott M. Estill ISBN: 978-1-55180-893-2 8¼ x 9 ¾ • paper • 280 pp. Seventh (2010) edition: January 2010 Suggested retail price: $22.95 Cat: Law/Taxation UPC: 069635808931
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B U S I N E S S
Adult boutiques are going mainstream and that’s providing great opportunities for people who want to start their own business selling adult products. The adult boutique business is now a billion-dollar industry in North America. What was once a business hidden in back alleys is now appearing in upscale malls, with adult products being sold in lingerie stores. The business has dropped the sleaze and become fashionable and profitable! This book provides step-by-step instructions on how to launch an adult boutique, as either a retail store or an online business. One of the great advantages of starting a retail business in this industry is that there is no “big-box” competition selling these products — either online or offline. This book will outline the skills required to own an adult boutique, including how to write a business plan, how to deal with tax and legal issues, and how to market your business for success. The enclosed CD-ROM has a resource guide that will help readers get the best products to sell — everything from vibrators and massage oils to bachelorette party favors.
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starting a business
Anyone with an artistic skill such as painting, drawing, or pottery can start their own successful art teaching business. Tanya Freedman’s Jolly Good Art Studio taught painting to people of all ages, including children with special needs. Many other successful businesses teach and provide the facilities for pottery, sculpture, glassblowing, metalwork, and weaving, for artists of all ages. Many people interested in learning an artistic skill don’t have the space, materials, or facilities to learn on their own at home. Art schools provide them with a place they can go to learn with others without having to purchase expensive looms, kilns, easels, and other such equipment. Students also don’t have to worry about making a mess in their own homes! This book shows artistic entrepreneurs step-by-step how they can start their own art teaching businesses. It includes tips on how to set up classrooms, find students, provide great customer service, and ensure that the business becomes profitable. Many useful forms and additional resources are included on the CD-ROM.
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START & RUN AN ADULT BOUTIQUE
START & RUN AN ART TEACHING BUSINESS
Karen Bedinger ISBN: 978-1-55180-834-5 8¼ x 9 ¾ • paper + CD-ROM • 192 pp. First edition Suggested retail price: $22.95 Cat: Business/Small Business UPC: 069635808344
Tanya Freedman ISBN: 978-1-55180-734-8 8¼ x 9 ¾ • paper + CD-ROM • 192 pp. First edition Suggested retail price: $18.95 Cat: Business/New Business Enterprises UPC: 069635807347
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starting a business
• Develop a unique B&B • Learn tried-and-tested methods in hospitality It takes more than just dreams and a spare bedroom to run a successful B&B. Start & Run a Bed & Breakfast shows entrepreneurs how they can open their homes to visitors and make a profit. Written by two successful B&B owners, this book is essential for anyone who already runs a B&B and for those who are just dreaming of it. The clearly written text, along with dozens of easy-to-follow worksheets and explanatory samples, shows readers how to plan everything from renovations to record-keeping and how to keep their businesses running trouble free through its early years. This practical guide answers questions such as: • Would I be a good B&B host?
B U S I N E S S
• Run a successful small business from home • From the author of the Numbers 101 books
• Determine if catering is right for you • Develop contracts that work • Choose the right image
Start & Run a Bookkeeping Business is written for people who want to start or improve their own bookkeeping service business. It covers not only the basics of running a small business but also those issues that are specific to a bookkeeping enterprise, such as tracking client work, increasing customer base, and determining when to involve a professional accountant.
Successfully running a small catering business takes much more than a passion for cooking and a knack for preparing tasty dishes. It requires superb planning and management. This book is for people who are looking for a challenging career move and for those who are already in the food services industry. It’s a complete guide to succeeding as a caterer, written by a seasoned caterer who knows the ins and outs of the business.
The good news is that these business skills can be learned. This book explains how to run a successful bookkeeping business in a step-bystep manner. The book includes a CD-ROM with worksheets and forms to help readers market their new bookkeeping service.
• Who are the customers I should cater to?
• Market your service costeffectively
• How do I promote my B&B on the Internet?
• Hire and manage employees
• What kind of food services should I offer?
• Manage your workload and cash flow
Detailing everything caterers need to know to attract clients and turn a profit, this book also offers tips on unique table decorations and surefire recipes that will win rave reviews. This edition includes information about effective use of the Internet to help improve both the culinary and the business aspects of a successful catering business. It also offers a CDROM with checklists, recipes, and photographs.
• Plan for business growth
• Why should I do financial forecasting?
M START & RUN A BED & BREAKFAST
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START & RUN A BOOKKEEPING BUSINESS
START & RUN A CATERING BUSINESS
Monica Taylor and Richard Taylor ISBN: 978-1-55180-803-1 8¼ x 9 ¾ • paper + CD-ROM • 224 pp. Fourth edition Suggested retail price: $23.95 Cat: Business/New Business Enterprises UPC: 069635808030
Angie Mohr, CA, CMA ISBN: 978-1-55180-641-9 8¼ x 9 ¾ • paper + CD-ROM • 192 pp. First edition Suggested retail price: $17.95 Cat: Business/Small Business UPC: 069635806418
George Erdosh ISBN: 978-1-55180-736-2 8¼ x 9 ¾ • paper + CD-ROM • 240 pp. Third edition Suggested retail price: $18.95 Cat: Business/New Business Enterprises UPC: 069635807361
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B U S I N E S S
• From the author of 22 bestsellers • Learn how to get people to pay you for your opinion • Convert your knowledge into income Consulting has become a multimilliondollar industry in North America as people put their knowledge and experience to work in small businesses. This practical step-by-step guide shows how anyone with expertise in a specific area can develop a profitable consulting business. The comprehensive discussions on all aspects of consulting will help the entrepreneur to get over that first hurdle of starting a business and direct them toward a successful and profitable marketing plan. This edition includes a CD-ROM with worksheets and checklists that can be customized for different consulting businesses.
starting a business
• Work profitably from home • Put your writing skills to use Turn talent into dollars by writing ads, brochures, websites, direct mail, press releases, and commercials. Few home-based businesses can offer a more optimal mix of low risk and high income potential. Getting started in copywriting requires minimal start-up costs — just a computer, business cards, a desk to work on, and a little writing talent. Steve Slaunwhite is one of the leading copywriters in North America today. In this book, he shows budding and experienced copywriters how to turn their writing talent into selfemployed profits. This edition includes updated information on the top markets for copywriting services and the latest tips on writing copy that clients will love. Worksheets and checklists are included on a CD-ROM.
• Profit from the popularity of handmade crafts • Make things that sell • Find markets for your crafts This exceptional book is for anyone who has ever considered taking up crafts or is already involved in crafts as a hobby or business. This guide is great for advice on turning a hobby into a money-making venture. If the goal is only to improve current sales for a pre-existing business, readers will benefit from the dozens of tips inside this book. Topics include: • Discovering which crafts sell • Determining your skill level • Setting competitive prices • Choosing the best outlets • Increasing production There are lots of little things that make it worth buying. Things like tying bows, mass production of your product, wholesale ... I can’t say enough! — AMAZON.COM
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START & RUN A CONSULTING BUSINESS
START & RUN A COPYWRITING BUSINESS
START & RUN A CRAFT BUSINESS
Douglas Gray, BA, LLB ISBN: 978-1-55180-824-6 8¼ x 9 ¾ • paper + CD-ROM • 224 pp. Eighth edition Suggested retail price: $19.95 Cat: Business/New Business Enterprises UPC: 069635808245
Steve Slaunwhite ISBN: 978-1-55180-633-4 8¼ x 9 ¾ • paper + CD-ROM • 232 pp. Second edition Suggested retail price: $17.95 Cat: Business/New Business Enterprises UPC: 069635806333
William G. Hynes ISBN: 978-1-55180-372-2 8¼ x 9 ¾ • paper + CD-ROM • 200 pp. Seventh edition Suggested retail price: $16.95 Cat: Business/New Business Enterprises UPC: 069635803721
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starting a business
Anyone can take advantage of one of today’s most popular and profitable business ventures — a coffee bar or tea shop. A comprehensive guide to what to expect when owning and operating this type of business, this book includes everything, from choosing a unique identity to making and serving coffee, espresso, and tea. Coffee bars are springing up on every street corner. It’s the dream of so many entrepreneurs who imagine owning and operating their own successful café or tea shop. But making it work is another matter. The tips in this book demonstrate how. This new edition includes updates on how to create and maintain eco-friendly policies that many consumers demand today. Learn how to — • Prepare a business plan • Choose a location • Create a start-up budget • Buy the required equipment • Roast beans and create the best coffee • Find and keep customers
B U S I N E S S
• Work from the comfort of your own home • Decipher industry jargon • Indulge your creativity — and profit This book shows how a freelance designer can run a successful business without leaving his or her computer. With the tips and step-bystep business plan in this book, anyone with creativity and design skills can run a successful business doing something he or she enjoys. This book shows readers how to make money designing things such as book covers, logos, and advertisements. Industry-specific information is presented in a logical order, appealing to the novice as well as the seasoned designer. Learn what to do when clients don’t pay, and acquire handy tips to help designers during any economic slump. Start & Run a Creative Services Business offers cutting-edge information for creating an electronic portfolio, making thousands of contacts per week, and running a successful business from a home computer.
• Manage your business profitably • Develop a niche market • Find opportunities on the Internet Today’s technology allows anyone with a computer and some software to call himself or herself a desktop publisher. But can these people also say that they can meet promised deadlines, satisfy the client, run a business, and make money doing so? With the expert advice included in this thorough guide, anyone with an eye for design and an entrepreneurial edge can learn how to succeed in this competitive, thriving business. This guide includes tips for: • Selecting the type of business • Pricing the work • Marketing the business • Obtaining the right technology Barbara A. Fanson has more than 25 years of experience as a desktop publisher and graphic designer.
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START & RUN A COFFEE BAR
START & RUN A CREATIVE SERVICES BUSINESS
START & RUN A DESKTOP PUBLISHING BUSINESS
Tom Matzen and Marybeth Harrison 978-1-55180-771-3 8¼ x 9 ¾ • paper + CD-ROM • 272 pp. Third Edition Suggested retail price: $18.95 Cat: Business/New Business Enterprises UPC: 069635807712
Susan Kirkland ISBN: 978-1-55180-864-2 8¼ x 9 ¾ • paper • 192 pp. Second edition Suggested retail price: $21.95 Cat: Business/New Business Enterprises UPC: 069635808641
Barbara A. Fanson ISBN: 978-1-55180-428-6 8¼ x 9 ¾ • paper + CD-ROM • 168 pp. Second edition Suggested retail price: $15.95 Cat: Business/New Business Enterprises UPC: 069635804285
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B U S I N E S S
• Help new immigrants to adjust • Turn your teaching talent into a profession Over the last 20 years, the ESL industry has grown by leaps and bounds and now generates billions of dollars every year. Waiting lists for class space attest to the overwhelming demand for ESL instruction. This book shows entrepreneurs how they can set up their businesses, find students, understand policies and procedures, and maintain and build a customer base. Whether they want to begin tutoring once a week or start their own ESL college, this book provides the step-by-step guidance they will need to make their business a success. Teaching ESL is ideal for people with an entrepreneurial spirit. While related to education, ESL is more about business than it is about school. Those who do well in the ESL industry understand that students are customers in many ways. It’s one thing to understand grammar; it is quite another to start and run a successful ESL teaching business. This book will show them how.
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starting a business
• Plan your events with style! • Impress your guests — from weddings to meetings • Master the details of event organization
• Create unique gifts for a variety of occasions • Work from home or seasonally — and profit • Develop effective marketing tools
Start & Run an Event Planning Business shows would-be business owners how to start and run a successful enterprise by planning events of all kinds — from weddings and private parties to corporate events, to meetings and conferences, to sporting events. The book covers not only how to organize events, but also how to run the business!
With little more than some working space and a few basket-making items, an ambitious and creative person can cash in on the gift basket boom. The potential for unearthing new markets and finding motivated clients is unlimited in this easy-to-run small business. Topics include:
Keeping track of the many details involved in putting on a successful event is easy when you have the checklists, schedules, tips, and advice of experts. Written in the step-by-step style that has made the Start & Run series the best of its kind, this indispensable guide will help readers to make any event — and event planning business — a resounding success.
• Finding a suitable workspace
• Researching the existing market • Pricing the gift baskets • Creating theme and seasonal baskets • Dealing with wholesalers • Finding clients • Advertising and promotion
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START & RUN AN ESL TEACHING BUSINESS
START & RUN AN EVENT PLANNING BUSINESS
START & RUN A GIFT BASKET BUSINESS
T. Nicole Pankratz ISBN: 978-1-55180-649-5 8¼ x 9 ¾ • paper + CD-ROM • 184 pp. First edition Suggested retail price: $17.95 Cat: Business/New Business Enterprises UPC: 069635806494
Cindy Lemaire and Mardi Foster-Walker ISBN: 978-1-55180-367-8 8¼ x 9 ¾ • paper + CD-ROM • 232 pp. First edition Suggested retail price: $17.95 Cat: Business/New Business Enterprises or Small Business UPC: 069635803677
Mardi Foster-Walker ISBN: 978-1-55180-503-0 8¼ x 9 ¾ • paper + CD-ROM • 208 pp. Third edition Suggested retail price: $17.95 Cat: Business/New Business Enterprises UPC: 069635805039
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starting a business
• Learn about new resources • Keep your business organized This book shows artists and designers how they can start their own successful freelance graphic design business. It costs little to start a graphic design business, which makes it an attractive opportunity for anyone with an artistic eye. All it requires is a computer, an Internet connection, and design skills. And it's the kind of business that can easily be run from home! The graphic design business has changed significantly over the past few years. Photo- and art-sharing websites, social networking sites, and low barriers to setting up websites have all driven a demand for fresh new graphics, and provided numerous opportunities for graphic artists to reach new markets and customers. This book will show you how to capitalize on these opportunities, market your business, find clients, and stay organized.
B U S I N FORM S ON
Anyone who enjoys fixing things and has the skills to do so can make a successful career with his or her own handyman business. With the easyto-read tips and business strategies taught in this book, readers will learn how to make a handyman business profitable. This book will give both tips for doing the jobs and the skills needed to run the business. Handymen can set their own hours and be their own bosses. But they will need the business skills to make it profitable, too, since only they will be responsible for finding customers. This book demonstrates step-bystep how readers can make a name for themselves as the handymen in their communities. After reading this book, entrepreneurs will have ideas for getting and keeping customers, charging a fair price, and scheduling time effectively.
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Many people dream of making a profit selling their own homemade foods. Now, with this one-of-a-kind, easy-to-follow guide, readers can realize their home-based food business dreams! With over 25 years’ experience, author Mimi Shotland Fix takes readers step-by-step through the process of starting and running a food business. This practical guide covers topics such as — • developing, pricing, and packaging your product, • advertising, marketing, and finding customers, • setting up simple bookkeeping, scheduling, and inventory systems, and • finding low-cost ways of turning your kitchen into a healthdepartment approved production space. This book is ideal for people who have always envisioned themselves with a home-based food business, need a second source of income, or want to stay at home and be their own boss. Start & Run a Home-Based Food Business offers dozens of tips, examples, and advice for running a profitable business from a home (or retail) kitchen!
Like all books in the Start & Run series, this book is written in an easy, step-by-step format. The included CDROM has forms and worksheets that will help you get your business running.
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START & RUN A GRAPHIC DESIGN BUSINESS
START & RUN A HANDYMAN BUSINESS
START & RUN A HOME-BASED FOOD BUSINESS
Michael Huggins ISBN: 978-1-55180-850-5 8¼ x 9¾ • paper + CD-ROM • 192 pp. First edition Suggested retail price: $20.95 Cat: Business/New Business Enterprises UPC: 069635808504
Sarah White and Kevin Pegg ISBN: 978-1-55180-598-6 8¼ x 9 ¾ • paper + CD-ROM • 136 pp. First edition Suggested retail price: $15.95 Cat: Business/New Business Enterprises UPC: 069635805985
Mimi Shotland Fix ISBN: 978-1-55180-833-8 8¼ x 9 ¾ • paper + CD-ROM • 176 pp. First edition Suggested retail price: $21.95 Cat: Business/New Business Enterprises UPC: 069635808337
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B U S I N E S S
• Enter into a critical industry • Encourage business from retiring baby-boomers Home cleaning is one of the fastestgrowing service businesses in North America. Today’s demanding careers and lifestyles mean that people have less time to devote to domestic duties, and often more money to pay to have them done. This book shows entrepreneurs how they can take advantage of this reality and earn a good income doing it. The third edition includes updates to reflect changes in the home cleaning market. Included are new sections on targeting services for baby boomers who are downsizing and information on using computers and environmentally friendly cleaning products. The CD-ROM also includes Excel spreadsheets for budgets, and forms for training and organizing staff.
starting a business
• Build a rewarding business working with children • Design a successful operating plan • Meet the licensing requirements For parents who want to stay at home with their own children, need to bring in a paycheck, and would like to run their own business, home daycare is an excellent option to consider. Child care is one of the most in-demand services today, and the initial cash investment is minimal. Start & Run a Home Daycare guides readers through a step-by-step business plan to encourage the provision of quality child care and also result in a rewarding business. The CD-ROM contains worksheets to help consumers discover whether or not they have the skills, qualifications, and patience to work with children.
• Great for entrepreneurs with a thirst for knowledge • Turn your research skills into a profitable business! Anyone with a passion for the Internet, libraries, and research can use their skills to help corporations and small businesses answer questions about industry trends, mergers, developments, markets, and competition. This book will show readers how to start their own information research business. Readers will learn how to market themselves as information brokers, find clients, set prices, and bill clients, as well as how to re-package the information they find to make it suitable for their clients. The included CD-ROM contains forms, checklists, a business plan model, sample letters, and additional resources to help entrepreneurs get their business started. There is very little money required to start this type of business. All anyone needs is a computer, Internet access, and a library card! And it’s a business that can be run on a fulltime or part-time basis.
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START & RUN A HOME CLEANING BUSINESS
START & RUN A HOME DAYCARE
START & RUN AN INTERNET RESEARCH BUSINESS
Susan Bewsey ISBN: 978-1-55180-766-9 8¼ x 9 ¾ • paper + CD-ROM • 160 pp. Third edition Suggested retail price: $16.95 Cat: Business/New Business Enterprises UPC: 069635807668
Catherine M. Pruissen ISBN: 978-1-55180-569-6 8¼ x 9 ¾ • paper + CD-ROM • 224 pp. Fourth edition Suggested retail price: $17.95 Cat: Business/New Business Enterprises UPC: 069635805695
Gerhard W. Kautz ISBN: 978-1-55180-836-9 8¼ x 9 ¾ • paper + CD-ROM • 152 pp. First edition Suggested retail price: $21.95 Cat: Business/Small Business UPC: 069635808368
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starting a business
B U S I N FORM S ON
• Adapt your business to changing weather conditions • Learn how to become successful in your industry
• Decide what kind of business can be run from the comfort of home • Develop a plan for balancing work with family
Start & Run a Landscaping Business shows entrepreneurs how to start a successful business mowing lawns, trimming hedges, and gardening.
All over North America, people who want more control over their lives are starting home-based businesses Despite the obvious attractions of independence and convenience, there are many risks to be aware of.
This book is perfect for readers who want to start from scratch, or for those who already work in the landscaping business but would like to strike out on their own. It will get them started in the fascinating business of horticulture and landscaping and will prove essential in helping them shorten the learning curve they have ahead of them. This book covers the basics of professional lawn and garden care, and the basics of running a business in easy-to-understand terms. Written by a landscaping expert with a decade of experience, the book includes an insider’s tricks of the trade. This book also covers snow shoveling and plowing, so landscapers who live in colder climes can make money all year round.
Start & Run a Real Home-Based Business offers step-by-step advice, from selecting the type of business to run, to marketing and growing the business. The book comes with a CDROM loaded with worksheets, forms, and web resources to help the entrepreneur get started. Furman’s tips can be applied to many different types of home-based businesses, including computer services, plumbing and electrical services, daycares, hair salons, and numerous others. Furman gives “real world” advice from the trenches, with tips and pointers to help the entrepreneur succeed.
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• Learn from stories of successes — and failures • Understand the industry and competition • Maximize your food savvy Every year hundreds of thousands of restaurants open with great expectations, and every year almost as many close down. The successful restaurateur is a combination of entrepreneur, entertainer, and magician. Start & Run a Restaurant Business is a practical guide to how to proceed in this volatile business, covering the following topics: • Formulating a business plan • Budgeting and financing • Choosing a location • Designing a menu • Hiring and managing • Creating atmosphere through décor • Attracting customers
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START & RUN A LANDSCAPING BUSINESS
START & RUN A REAL HOME-BASED BUSINESS
START & RUN A RESTAURANT BUSINESS
Joel LaRusic ISBN: 978-1-55180-605-1 8¼ x 9¾ • paper + CD-ROM • 224 pp. First edition Suggested retail price: $17.95 Cat: Business/New Business Enterprises UPC: 069635806050
Dan Furman ISBN: 978-1-55180-866-6 8¼ x 9¾ • paper + CD-ROM • 200 pp. Second edition Suggested retail price: $20.95 Cat: Business/New Business Enterprises UPC: 069635808665
Brian Cooper, Brian Floody, and Gina McNeill ISBN: 978-1-55180-632-7 8¼ x 9¾ • paper + CD-ROM • 200 pp. Second edition Suggested retail price: $17.95 Cat: Business/New Business Enterprises UPC: 069635806326
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B U S I N E S S
• Create a niche business that can successfully compete • Deliver on-brand service to your target customers • Harness the full potential of today’s retail technology Forty years ago, opening and operating a retail business was a fairly straightforward process. But things have changed dramatically. Owneroperated retailers now face competition from category killers, multinational big-box retailers, and even stores that exist only on the Internet. Recognizing just how much the retail business has changed, Dion and Topping offer readers a different kind of how-to book in this third edition. They paint a clear picture of exactly how an owner-operated retail business must “look” in order to thrive in today’s competitive marketplace. They even help readers take the first concrete steps towards their dream — a bonus that has made this title a solid and consistent seller.
starting a business
• Work from your ideal location • Learn new skills for acquiring clients Start & Run a Rural Computer Consulting Business is a step-by-step guide for the IT professional who dreams about moving out of the city to a small town, but still wants to make a living working with computers. It can be done! This is exactly what author John Deans did in 1999 when he left one of Houston’s most successful IT companies, moved his family to rural Texas, and started a one-man computer consulting firm in his new home in the country. Deans gives advice on how to provide great computer support, and also offers critical advice on how to deal with the emotional challenges of moving a family from the city to the country. He discusses:
• Work part-time, full-time, at home, or abroad • Travel for free! • Learn from the owners of thriving travel agencies • Go where you want to go … when you want to go From museum viewing to treks in the jungle, the travel possibilities for a tour guide are exciting and endless. This book discusses all there is to know about the tour guiding industry, whether readers want to become independent tour guides, work for an existing company, or set up their own tour guiding business. Topics include: • Organizing your own tour • Marketing and advertising your tour • Setting rates and commissions
• Choosing the right small town
• Becoming the perfect tour director
• Preparing financially for the move
• Building your company
• Creating a successful business plan • Learning additional required skills • Finding clients in small towns
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START & RUN A RETAIL BUSINESS
START & RUN A RURAL COMPUTER CONSULTING BUSINESS
START & RUN A TOUR GUIDING BUSINESS
John D. Deans ISBN: 978-1-55180-725-6 8¼ x 9¾ • paper + CD-ROM • 176 pp. First edition Suggested retail price: $17.95 Cat: Business/New Business Enterprises UPC: 069635807255
Barbara Braidwood, Susan Boyce, and Richard Cropp ISBN: 978-1-55180-284-8 8¼ x 9¾ • paper + CD-ROM • 288 pp. Second edition Suggested retail price: $19.95 Cat: Business/New Business Enterprises UPC: 069635802847
James E. Dion and Ted Topping ISBN: 978-1-55180-817-8 8¼ x 9¾ • paper + CD-ROM • 248 pp. Third edition Suggested retail price: $21.95 Cat: Business/New Business Enterprises UPC: 069635808177
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F O R M S
• Forms on CD-ROM are customizable • Find and keep great employees Managing employees can become a lot of work, which can distract smallbusiness owners from their main goal of making sales and growing profits. The Employee Management Forms Kit includes all the forms a small business will need to stay organized, and save time and money. The kit includes forms that will help small-business owners select the right employees, appraise their performance on the job, and keep accurate records. Using these forms will help to create a professional look for the company. All the forms are fully-customizable so company logos can be added, and the forms can be adapted to suit any company’s needs.
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• Make sure your interests are protected • Help avoid conflict by keeping track of transactions
• Ease the rental and tenancy process • Create records of agreements to protect your interests
Use the easy-to-customize agreements in this kit if selling, manufacturing, distributing, or consigning goods.
Anyone who owns commercial or retail property can now handle all aspects of leasing that property on his or her own and save significantly on realtor’s fees. Establish a fully binding agreement for the property and ensure that all the appropriate details are covered in the lease. Whether starting a new lease, subleasing, or terminating or renewing a lease, all the information and forms needed are included in this kit. Garage and parking lease agreements are included as well. Now, handling a private lease is easy.
For individuals looking to sell something they own to another person, the bill of sale, which documents the price, payment terms, liability, and whether a warranty is provided or not, is essential. For manufacturers of anything from clothing to software, or for those who operate a business from home or elsewhere, it’s important to sign a legally binding sales or distribution agreement to ensure that all terms and conditions are agreed to in writing by both parties — thereby protecting everyone’s interests. All forms are included on CD-ROM with easy-to-use instructions. Just insert the CD-ROM in a Windowsbased PC, read the online instructions, and create professional and legal forms in minutes!
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Other forms such as the monthly rental record and request for repairs form will help to keep track of details, making the whole process easy both landlord and the tenant. Just load the CD-ROM into a computer and print as many professional, legal contracts as needed!
EMPLOYEE MANAGEMENT FORMS KIT
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SALES & DISTRIBUTION AGREEMENTS
COMMERCIAL LEASE AGREEMENTS
ISBN: 978-1-55180-770-6 51/4 x 71/2 CD-ROM in slim DVD box Suggested retail price: $19.95 Cat: Business/Small Business UPC: 069635803905
ISBN: 978-1-55180-776-8 51/4 x 71/2 CD-ROM in slim DVD box Suggested retail price: $19.95 UPC: 069635807767
ISBN: 978-1-55180-774-4 51/4 x 71/2 CD-ROM in slim DVD box Suggested retail price: $19.95 UPC: 069635807743
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BUSINESS LETTERS KIT
PARTNERSHIP AGREEMENT
ISBN: 978-1-55180-775-1 51/4 x 71/2 CD-ROM in slim DVD box Suggested retail price: $16.95 UPC: 069635807750
ISBN: 978-1-55180-792-8 6 x 8 • CD-ROM Suggested retail price: $16.95 UPC: 069635807927
This kit is essential for any small business that wants to save time and money! The Business Letters Kit includes more than 150 customizable form letters that will help any small business to present a professional image in as little time as possible.
INDEPENDENT WORKER AGREEMENTS ISBN: 978-1-55180-791-1 6 x 8 • CD-ROM Suggested retail price: $16.95 UPC: 069635807910
Freelancers, independent sales representatives, and consultants should use these forms to write a contract to safeguard their interests before starting an assignment. Also includes a Mutual Non-Disclosure Agreement and Invention Covenant Form.
HOME RENOVATION AGREEMENT ISBN: 978-1-55180-790-4 6 x 8 • CD-ROM Suggested retail price: $14.95 UPC: 069635807903
Homeowners and contractors working on a home renovation will want to ensure a solid, problem-free relationship. By having a detailed contract and estimate of the project, both sides are protected and problems can be resolved more effectively.
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Partners who plan on doing business together without incorporating will need a written partnership agreement to protect the interests of all parties and to specify the terms of the partnership.
PROMISSORY NOTES KIT ISBN: 1-55180-777-7 6 x 8 • CD-ROM Suggested retail price: $16.95 UPC: 069635807774
This kit contains various promissory forms to record proof of someone’s indebtedness to a lender as well as the terms under which a lender will be repaid. It also includes a demand for overdue payment, a security agreement for a loan, and an agreement to guarantee a loan, as well as thorough instructions on how to fill out the forms legally.
SMALL BUSINESS FORMS ISBN: 978-1-55180-414-9 6 x 8 • CD-ROM Suggested retail price: $14.95 UPC: 069635804148
Small Business Forms is designed to save the small-business owner both time and money. It includes all the forms typically used by businesses in day-to-day operations. All the forms can be customized to suit any small business’s needs.
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USA
B U S I N E S S
• Learn how to export to America’s most significant trading partner • Establish an effective means of exporting internationally Many Americans don’t realize that they export more goods to Canada than to any other country in the world. If your product sells in the US, there is likely to be a similar Canadian market just waiting for you to approach it. Exporting to Canada is an easy-to-read guide for smalland medium-sized businesses looking to expand their markets. Includes: • Discovering potential opportunities
• Write grant proposals that get results • Know where to request funding for the best chances of success This is not another “how to write a grant proposal” book. Unlike existing books, Getting Grants argues that no matter the type of organization, there is a direct relationship between the organization’s internal proposal development process and how successful the organization is at securing grant funding. Existing books focus solely on the writing of the grant application. But Getting Grants deals with every step of the process:
• Finding niche markets
• How and where to find sources of funding
• Identifying the differences in consumer-related laws
• The pre-proposal planning and development stage
• Dealing with the metric system
• The components of a grant proposal
• Understanding NAFTA
• The role of the grant writer and/or grants office in an organization • The role of the project director in the grants process • Proposal writing (with tips gleaned from a decade of experience), and more
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EXPORTING TO CANADA: A GUIDE FOR AMERICAN COMPANIES Gerhard W. Kautz ISBN: 978-1-55180-339-5 8¼ x 9¾ • paper • 192 pp. First edition Suggested retail price: $14.95 Cat: Business/Exporting UPC: 069635803394
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GETTING GRANTS: THE COMPLETE MANUAL OF PROPOSAL DEVELOPMENT AND ADMINISTRATION Alexis Carter-Black ISBN: 978-1-55180-687-7 8¼ x 9¾ • paper + CD-ROM • 208 pp. First edition Suggested retail price: $17.95 Cat: Business/New Business Enterprises UPC: 069635806876
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B U S I N E S S
• Learn negotiation strategies • Get the best deal possible • Maximize free rent When signing a commercial lease, business owners are putting thousands of dollars, and their business, on the line. This guide has been designed to help negotiate leases effectively and fairly to ensure security. Offering step-by-step advice to help business owners get the best deal possible, this book is essential reading for any business owner who leases real estate. Written in nontechnical language, the book covers issues such as determining square footage, selecting the lease term, operating costs and maintenance, effective negotiating strategies, and default by a tenant or landlord. • Selecting the best site • Determining square footage • Selecting the best lease term • Negotiate rental rates and operating costs
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• Know what to do after you get the patent! This book will give inventors and product designers all the tools they need to take their ideas and turn them into profitable businesses. This book will show readers in a stepby-step manner how to develop their ideas, take them to the marketplace, and profit from them! There are thousands of people out there filled with ideas for new products or innovative services that would help consumers. The US patent office receives thousands of new patent applications each week. But before inventors can profit from their ideas, they need to know how to turn their ideas into tangible products and services. This book is written by an experienced product designer who has advised numerous others who have come to him claiming, “Someone else took my idea and made all the money.” As Davis points out, most of these people were waiting for the world to discover them. Now with this book, they’ll learn how to take their ideas to the marketplace and earn an income from their creativity.
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NEGOTIATE YOUR COMMERCIAL LEASE
TAKE YOUR INVENTION TO MARKET
Dale R. Willerton ISBN: 978-1-55180-421-7 8¼ x 9¾ • paper • 112 pp. Second edition Suggested retail price: $12.95 Cat: Business/Real Estate UPC: 069635804216
Dale Davis ISBN: 978-1-55180-597-9 8¼ x 9¾ • paper + CD-ROM • 200 pp. First edition Suggested retail price: $16.95 Cat: Business/Entrepreneurship UPC: 069635805978
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USA
B U S I N E S S
• Includes forms on CD-ROM • Do it yourself and avoid legal fees More and more professionals are forming limited liability companies (LLCs) to take advantage of their many benefits. LLCs provide partners with a corporate-style liability shield, protecting them from personal responsibility for the company’s debts and obligations. This book explains LLCs in detail, helping readers to fully understand what an LLC is and how they can benefit from one. Topics include: • Legal requirements • Basics of membership
• Get your financial affairs in order • Understand how current tax laws affect your estate To protect the needs and interests of their loved ones, everyone must have a valid will, a thorough estate plan, and profitable investments. Plan Ahead: Protect Your Estate and Investments will help readers get their estate and financial affairs in order without the expense of a lawyer. Using easy-to-understand language, this comprehensive guide takes readers step by step through the process of understanding tax and estate laws and creating an estate management system that effectively addresses their needs.
• The importance of an operating agreement • General tax considerations ... presented in a meticulous and highly accessible manner ... highly recommended basic resource for the novice entrepreneur.
Plan Ahead is a very highlyrecommended primer — especially for the novice beginner in estate and financial management planning. — WISCONSIN BOOKWATCH
— MIDWEST BOOK REVIEW
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HOW TO FORM AND OPERATE A LIMITED LIABILITY COMPANY
PLAN AHEAD: PROTECT YOUR ESTATE AND INVESTMENTS
Gregory C. Damman, JD ISBN: 978-1-55180-743-0 83/8 x 107/8 • paper + CD-ROM • 152 pp. Fourth edition Suggested retail price: $19.95 Cat: Law/Corporate or Law/Small Business UPC: 069635804032
Frank J. Eberhart ISBN: 978-1-55180-405-7 8¼ x 9¾ • paper • 160 pp. First edition Suggested retail price: $16.95 Cat: Law/Estates & Trusts UPC: 069635804056
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L E G A L
C a n a d iU aS A n
• Choose the right lawyer for you • Maintain control of your legal affairs • Be aware of your rights and your options
• Get what is owed to you • Learn why “no money” is no excuse • Do it without the expense of lawyers’ fees
Dealing with a lawyer can be a difficult task for anyone who happens upon the wrong person for the job. There are good lawyers out there, but there are bad ones, too. Not knowing one’s rights can leave anyone mistreated or misled by their lawyer.
The estimated amount of unpaid child support in North America totals between 30 and 52 billion dollars. Even highly conservative sources say that at least 10 percent of noncustodial fathers don’t pay their child support, yet the vast majority of fathers who don’t pay their child support are not broke: They just claim to be broke!
What Your Lawyer Doesn’t Want You to Know gives readers the knowledge necessary to work effectively with their lawyer. It also provides the information they must have if their lawyer is not working effectively for them. Learn how to hire, work with, and — if necessary — fire your lawyer. This book addresses the following issues: • Contracting lawyers • Controlling costs
The struggle to obtain what is rightfully owed — financial support for oneself and one’s children from an ex-spouse — can be fraught with tension, anger, and compromise. But Rightfully Yours: Past-Due Child Support, Alimony, & Securing Your Share of Your Ex’s Pension will teach readers how to fight back and get what is owed to them, without having to pay expensive legal fees!
• Take control of your finances following divorce • Develop a new money plan for a new style of your life Divorce Dollars is a complete guide to financial planning, before, during, and after divorce. The author demonstrates in a step-by-step manner how to overcome the financial challenges of divorce and lead a financially healthy life. The financial consequences of divorce can be traumatic. Many people who get divorced are left with little money, no income, and a poor credit rating. In some cases, if one partner looked after all the family’s finances, the other partner is left unprepared and overwhelmed by the financial consequences of divorce.
• Resolving disputes with lawyers • Firing lawyers
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WHAT YOUR LAWYER DOESN’T WANT YOU TO KNOW Douglas R. Eikermann, JD, LLM ISBN: 978-1-55180-406-4 6 x 9 • paper • 160 pp. First edition Suggested retail price: $12.95 Cat: Law/General UPC: 069635804063
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RIGHTFULLY YOURS: PAST-DUE CHILD SUPPORT, ALIMONY, & SECURING YOUR SHARE OF YOUR EX’S PENSION Gary A. Shulman, JD ISBN: 978-1-55180-404-0 8¼ x 9¾ • paper • 192 pp. First edition Suggested retail price: $14.95 Cat: Law/Domestic Relations UPC: 069635804049
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DIVORCE DOLLARS: GET YOUR FAIR SHARE FINANCIAL PLANNING BEFORE, DURING, AND AFTER DIVORCE Akeela Davis, CFP, RFP, PRP, FDS ISBN: 978-1-55180-851-2 6 x 9 • paper • 152 pp. Third edition Suggested retail price: $14.95 Cat: Law/Domestic Relations/Divorce or Business/Personal Finance UPC: 069635808511
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771-3
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______ Exporting to Canada/1st
_______
339-5
14.95
______ Consulting Business/8th
_______
824-6
19.95
______ Financial Management 101/2nd
_______
805-5
16.95
______ Copywriting Business/2nd
_______
633-4
17.95
______ Finance & Grow Your New Business/1st
_______
820-8
18.95
______ Craft Business/7th
_______
372-2
16.95
______ Creative Services Business/2nd
_______
864-2
21.95
______ Fundraising for Nonprofit Groups/5th _______
261-9
16.95
______ Desktop Publishing Business/2nd
_______
428-6
15.95
______ Getting Grants/1st
_______
687-7
17.95
______ ESL Teaching Business/1st
_______
649-5
17.95
______ Getting Publicity/3rd
_______
312-8
15.95
______ How to Form and Operate a Limited Liability Company/4th
_______
743-0
19.95
______ Low-Budget Online Marketing for Small Business/2nd
_______
634-1
14.95
______ Marketing in the New Media/2nd
_______
872-7
18.95
______ Marketing Your Product/5th
_______
859-8
______ Event Planning Business/1st
_______
367-8
17.95
______ Gift Basket Business/3rd
_______
503-0
17.95
______ Graphic Design Business/1st
_______
850-5
20.95
______ Handyman Business/1st
_______
598-6
15.95
______ Home-Based Food Business/1st
_______
833-8
23.95
21.95
______ Home Cleaning Business/3rd
_______
766-9
16.95
______ Home Daycare/4th
_______
569-6
17.95
______ Negotiate Your Commercial Lease/2nd
_______
421-7
12.95
______ Pricing Strategies for Small Business/1st
_______
797-3
16.95
______ Secrets of Reaching Gen Y Consumers, The/1st
_______
034-4*
18.95
______ Internet Research Business/1st
_______
836-9
21.95
______ Landscaping Business/1st
_______
605-1
17.95
______ Medical Practice/1st
_______
892-5
23.95
______ Real Home-Based Business/2nd
_______
866-6
20.95
_______
632-7
17.95
______ Take Your Invention to Market/1st
_______
597-9
16.95
______ Restaurant Business/2nd
______ Tax This!/2010 Ed.
_______
893-2
22.95
______ Retail Business/3rd
_______
817-8
21.95
_______
725-6
17.95
_______
284-8
19.95
______ Turn Your Hobby into a Business — The Right Way
_______
787-4
24.95
______ Rural Computer Consulting Business/1st
______ Winning Proposals/2nd
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254-1
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245-9
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______ Border Guide, The/10th
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855-0
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______ Comfortable Chaos/1st
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______ Cottage Rules/1st
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610-5
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______ Do Your Own Home Staging/1st
_______
838-3
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______ Divorce Dollars: Get Your Fair Share/3rd
_______
851-2
14.95
______ Family Ties That Bind/3rd
_______
238-1
10.95
______ Finances After 55/1st
_______
582-5
11.95
______ Financial Freedom on $5 a Day/7th
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231-2
10.95
______ How to Find Work in the 21st Century/1st
_______
858-1
21.95
______ Business Letters Kit
_______
775-1
16.95
______ Commercial Lease Agreements
_______
774-9
19.95
______ Complete Babysitting Kit/1st
_______
587-0
11.95
______ Employee Management Forms Kit/1st
_______
770-6
19.95
______ Family Medical History Kit/1st
_______
608-2
7.95
______ Home Moving Kit/2nd
_______
695-2
12.95
______ Home Renovation Agreement
_______
790-4
14.95
______ Household Maintenance Records Kit/1st
_______
588-7
7.95
______ Independent Worker Agreements
_______
791-1
16.95
______ Partnership Agreement
_______
792-8
16.95
______ Promissory Notes Kit
_______
777-7
16.95
______ Sales and Distribution Agreements
_______
776-8
16.95
______ Small Business Forms/1st
_______
414-9
19.95
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805-5
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820-8
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372-2
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261-9
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687-7
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______ Getting Publicity/3rd
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312-8
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______ How to Form and Operate a Limited Liability Company/4th
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743-0
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634-1
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864-2
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428-6
15.95
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649-5
17.95
______ Event Planning Business/1st
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367-8
17.95
______ Gift Basket Business/3rd
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503-0
17.95
______ Graphic Design Business/1st
_______
850-5
20.95
______ Handyman Business/1st
_______
598-6
15.95
872-7
18.95
______ Home-Based Food Business/1st
_______
833-8
23.95
______ Marketing Your Product/5th
_______
859-8
21.95
______ Home Cleaning Business/3rd
_______
766-9
16.95
______ Negotiate Your Commercial Lease/2nd
_______
421-7
12.95
______ Home Daycare/4th
_______
569-6
17.95
______ Pricing Strategies for Small Business/1st
_______
797-3
16.95
______ Secrets of Reaching Gen Y Consumers, The/1st
_______
034-4*
18.95
______ Take Your Invention to Market/1st
_______
597-9
______ Tax This!/2010 Ed.
_______
893-2
______ Internet Research Business/1st
_______
836-9
21.95
______ Landscaping Business/1st
_______
605-1
17.95
______ Medical Practice/1st
_______
892-5
23.95
______ Real Home-Based Business/2nd
_______
866-6
20.95
16.95
______ Restaurant Business/2nd
_______
632-7
17.95
22.95
______ Retail Business/3rd
_______
817-8
21.95
_______
725-6
17.95
_______
284-8
19.95
______ Turn Your Hobby into a Business — The Right Way
_______
787-4
24.95
______ Rural Computer Consulting Business/1st
______ Winning Proposals/2nd
_______
254-1
15.95
______ Tour Guiding Business/2nd
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______ Immigrating to the USA/8th
_______
402-6
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451-4
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______ Estate Planning through Family Meeting/1st
_______
036-8*
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______ Making the Right Move/1st ______ Managing Your Medicare/1st
_______
857-4
26.95
______ Plan Ahead: Protect Your Estate and Investments/1st
_______
405-7
16.95
______ Personal Budgeting Kit/2nd
_______
654-9
12.95
______ Rightfully Yours: Past-Due Child Support, Alimony, & Securing Your Share of Your Ex’s Pension/1st
_______
404-0
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______ Protect Your Child on the Internet/1st
_______
688-4
12.95
______ Renting Your Recreational Property for Profit/1st
_______
733-1
15.95
______ Simply Essential Landlord’s Kit/3rd
_______
780-5
15.95
______ Speak out with Clout/2nd
_______
839-0
13.95
______ Small Business Contracts Handbook, The/1st
_______
856-7
29.95
______ What Your Lawyer Doesn’t Want You to Know/1st
_______
406-4
12.95
______ Write Your Legal Will in 3 Easy Steps/2nd
_______
595-5
14.95
______ Study Smarter, Not Harder/3rd
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831-4
20.95
______ Your Child in Film and Television/1st
_______
426-2
12.95
STATE OF ILLINOIS ONLY ______ Divorce Guide for Illinois/1st
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447-7
21.95
STATE OF OREGON ONLY ______ Divorce Guide & Forms for Oregon/10th
_______
585-6
21.95
______ Landlord/Tenant Rights in Oregon/7th
_______
429-3
16.95
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_______
835-2
WRITING AND PUBLISHING ______ Self-Publishing 101/1st
_______
639-6
16.95
______ Sell Your Nonfiction Book/1st
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853-6
17.95
______ Writing for Children and Young Adults/2nd
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813-0
19.95
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_______
738-6
16.95
______ Writing Romance/3rd
_______
739-3
19.95
______ Writing Science Fiction and Fantasy/2nd
_______
785-0
16.95
775-1
16.95
34.95 FORMS ON CD
HUMAN RESOURCES ______ Business Letters Kit ______ Employee Management for Small Business/3rd
_______
863-5
20.95
______ Leading Today’s Volunteers/2nd
_______
247-3
13.95
______ Managing Off-site Staff/2nd
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865-9
19.95
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_______
355-5
16.95
FAMILY/LIFESTYLE/REFERENCE ______ Birth Order and You/2nd
_______
245-9
14.95
______ Border Guide, The/10th
_______
855-0
22.95
______ Comfortable Chaos/1st
_______
604-4
14.95
______ Cottage Rules/1st
_______
610-5
11.95
______ Do Your Own Home Staging/1st
_______
838-3
23.95
______ Divorce Dollars: Get Your Fair Share/3rd
_______
851-2
14.95
______ Family Ties That Bind/3rd
_______
238-1
10.95
______ Finances After 55/1st
_______
582-5
11.95
______ Financial Freedom on $5 a Day/7th
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231-2
10.95
______ How to Find Work in the 21st Century/1st
_______
858-1
21.95
_______
______ Commercial Lease Agreements
_______
774-9
19.95
______ Complete Babysitting Kit/1st
_______
587-0
11.95
______ Employee Management Forms Kit/1st
_______
770-6
19.95
______ Family Medical History Kit/1st
_______
608-2
7.95
______ Home Moving Kit/2nd
_______
695-2
12.95
______ Home Renovation Agreement
_______
790-4
14.95
______ Household Maintenance Records Kit/1st
_______
588-7
7.95
______ Independent Worker Agreements
_______
791-1
16.95
______ Partnership Agreement
_______
792-8
16.95
______ Promissory Notes Kit
_______
777-7
16.95
______ Sales and Distribution Agreements
_______
776-8
16.95
______ Small Business Forms/1st
_______
414-9
19.95
__________________________________________________________ __________________________________________________________ __________________________________________________________
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19 to 28_backlist 2010.qxp
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Page 21
C Sa An/ W a d U a si ha i nn g t o n
L E G A L
New edition!
• Save legal fees • Make your own will • Protect your family’s well-being When a loved one dies without making a proper, valid will, their family and relatives may have to deal with various legal complications. To avoid this, it is essential that everyone gets their affairs and requests in order ahead of time. Using either the easy-tounderstand preprinted forms or the CD-ROM version of Have You Made Your Will?, anyone can make their own will quickly, easily, and legally. Includes: • One blank will form • An estate and business-planning guide • Sample living will forms • A checklist of things that should be done when a death occurs Includes all forms on CD-ROM for use on a Windows-based PC.
• Now even easier to use! 80 percent of adults have not yet written a will. Of the 20 percent who have, almost all need to update it. Write Your Legal Will in 3 Easy Steps provides the means for anyone to create an estate plan and a will — quickly and legally. There is no need to hire a lawyer; this kit is written by a lawyer and is 100 percent legal. It can save readers thousands of dollars. This new edition has been rewritten and provides an easier-to-use threestep process.
Washington Divorce Kit offers a complete package for obtaining an uncontested divorce in Washington. The step-by-step guide, written by a Washington attorney, is completely legal and up to date. The kit includes one copy of each of the most commonly used forms, plus a CD-ROM with the forms in MS Word and PDF formats. Readers can choose which format is easiest to use.
All the necessary forms are included in the back of the book and on CD-ROM. Readers can fill in the paper forms or pop the CD-ROM into their computer and type directly into the forms on their Windows-based PC.
Use this kit when:
Step 1: Plan an estate using the easy-to-follow instructions in the book.
• There are no disputes over child custody, property, or spousal support
Step 2: Write a will using the paper forms or the included CD-ROM. Step 3: Create an Enduring Power of Attorney with the easy instructions and forms included.
M
• Save hundreds of dollars in legal fees • Obtain your own divorce
M
• Both parties want a divorce • At least one spouse has resided in Washington state for the last year
Washington Divorce Kit enables consumers to do their own simple divorce, with or without children, provided the spouses agree on all issues. The procedures are thoroughly explained in plain language, and all information is current.
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HAVE YOU MADE YOUR WILL?
WRITE YOUR LEGAL WILL IN 3 EASY STEPS
WASHINGTON DIVORCE KIT
ISBN: 978-1-55180-252-7 8½ x 11 • paper forms + CD-ROM Suggested retail price: $9.95 Cat: Law/Wills UPC: 069635802526
Robert C. Waters, Attorney ISBN: 978-1-55180-595-5 8½ x 11 • paper + CD-ROM • 112 pp. Second edition Suggested retail price: $14.95 Cat: Law/Wills UPC: 069635805954
Mark T. Patterson II, Attorney ISBN: 978-1-55180-835-2 8½ x 11 • paper + CD-ROM • 152 pp. Thirteenth edition Suggested retail price: $34.95 Cat: Law/Domestic Relations/Divorce UPC: 069635808351
SELF-COUNSEL PRESS — Backlist 2010
21
19 to 28_backlist 2010.qxp
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Page 22
L E G A L
• Obtain your own divorce • Save hundreds of dollars in legal fees Anyone can obtain your own divorce without the expense of lawyer’s fees. Written by an experienced lawyer, this easy-to-follow guide is one of the most complete and up-to-date publications on how to obtain an uncontested divorce in Illinois. Even for those who do retain a lawyer, this guide will be an invaluable companion throughout the divorce proceedings. Readers who follow each step carefully and handle everything themselves, you will only have to pay filing and service fees. The guide is written in an easy-tounderstand manner that will answer these questions and more:
Illinois/Oregon
• Understand your rights • Know your responsibilities • Get comprehensive, up-to-date information
• Save hundreds of dollars in legal fees • Have the most up-to-date information available
There are many times when animosity and misunderstanding can arise between landlords and tenants. This guide is designed to give both parties a working knowledge of the law governing their relationship, and a basic overview of the rights and responsibilities of landlords and tenants.
The procedures involved in obtaining an uncontested divorce in Oregon are thoroughly explained in easy-to-follow steps. Readers can gain sufficient knowledge and understanding of divorce proceedings to do it themselves using the accompanying forms on CD-ROM.
Written in clear and understandable terms by an Oregon lawyer specializing in landlord and tenant law, this comprehensive book will help readers to resolve disputes without having to take expensive legal action and will help to avoid problems before they arise. Topics include:
Whether or not you decide to retain a lawyer, this guide will help readers understand what their lawyer is doing with their case, and what will happen when and if they go to court.
• What are the grounds for divorce?
• Residential Landlord and Tenant Act
• How do I compute the one-year separation period?
• Beginning and ending a tenancy
• When can I use the joint application procedure?
• Evictions and defenses
• How can a father obtain custody of his children?
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22
• Damage claims and repairs • Federal housing programs
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DIVORCE GUIDE FOR ILLINOIS
LANDLORD/TENANT RIGHTS IN OREGON
Jennifer A. Carsen, Attorney ISBN: 978-1-55180-447-7 83/8 x 107/8 • paper + CD-ROM • 136 pp. First edition Suggested retail price: $21.95 Cat: Law/Domestic Relations/Divorce UPC: 069635804476
Janay Ann Haas, Attorney ISBN: 978-1-55180-429-3 8¼ x 9¾ • paper • 248 pp. Seventh edition Suggested retail price: $16.95 Cat: Law/Practical Guides UPC: 069635804292
SELF-COUNSEL PRESS — Backlist 2010
Topics include: • How much does a divorce cost? • Do I need an attorney? • Can my spouse and I apply for divorce together? Bonus CD-ROM includes the forms you need to obtain an uncontested divorce. Forms are in MS Word and PDF formats for use on a Windows-based PC.
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DIVORCE GUIDE & FORMS FOR OREGON Herb Weisser, Attorney ISBN: 978-1-55180-585-6 8¼ x 9¾ • paper + CD-ROM • 160 pp. Tenth edition Suggested retail price: $21.95 Cat: Legal UPC: 069635805855
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Page 23
B U S I N E S S
Bookkeepers’ Boot Camp is the first book in the Numbers 101 for Small Business series. Demonstrating that precise record keeping and organized financial data are crucial to a business’ success, a read through this book will give small-business owners a greater understanding of bookkeeping and a deeper appreciation for their businesses. Hundreds of small-business owners ignore the importance of record keeping and put it off until “later.” They end up literally buried under piles of papers, overwhelmed by the immensity of the task at hand. Mohr continues to help these business owners avoid procrastination and unnecessary stress. Her step-by-step book aids the reader to efficiently plough through paperwork, record important financial information, and use that information to grow a business for success! • Managing the paper flow • Understanding the balance sheet • Understanding income and cash flow statements • Recording the sales cycle
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The fastest growing segment of the business world in the US is small business. But as Angie Mohr says, “Most entrepreneurs still spend more time researching which car to purchase than they do in planning their businesses!” This book covers business planning, from understanding financial statements to budgeting for advertising. Mohr’s easy-to-understand approach to small-business planning and management ensures that the money coming in is always greater than the money going out. “Even Microsoft and Ford started in someone’s basement or garage,” says Angie Mohr. “But people all over the world have been given an idealized and unrealistic view of how to operate a business, and most discount the importance of the basics.” Financial Management 101 is an in-depth and easy-to-read guide on business planning. It’s a kick-start course for new entrepreneurs and a wake-up call for struggling smallbusiness owners.
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BOOKKEEPERS’ BOOT CAMP
FINANCIAL MANAGEMENT 101
Angie Mohr, CA, CMA ISBN: 978-1-55180-449-1 8¼ x 9¾ • paper • 208 pp. First edition Suggested retail price: $14.95 Cat: Business/Small Business UPC: 069635804490
Angie Mohr, CA, CMA ISBN: 978-1-55180-805-5 8¼ x 9¾ • paper • 176 pp. Second edition Suggested retail price: $16.95 Cat: Business/Small Business UPC: 069635808054
This book shows entrepreneurs, in an easy-to-understand manner, how to expand their businesses by using sound financial planning. It shows readers how to measure the effectiveness of their operations, human resources, and marketing to pinpoint inefficiencies and maximize profits. When it’s time for the business to expand, Finance & Grow Your New Business outlines all the ways to raise capital. Many small business owners aren’t able to take the next big step in expanding their operations. This book shows entrepreneurs how to raise money to finance an expansion, and how to analyze the key factors in their financial information and develop ratios of return of investment that will indicate the direction they should take their businesses. Like all the books in the Numbers 101 for Small Business series, Finance & Grow Your New Business is written in an easy-to-digest manner that caters to busy entrepreneurs.
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FINANCE & GROW YOUR NEW BUSINESS Angie Mohr, CA, CMA ISBN: 978-1-55180-820-8 8¼ x 9¾ • paper + CD-ROM • 256 pp. First edition Suggested retail price: $18.95 Cat: Small Business UPC: 069635808207
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The hardest part of making a successful website isn’t “making” it — you can hire someone to do the design and coding. The hardest part is writing great content that will attract readers and keep them coming back. Do the Web Write is a complete guide to writing (and running) a successful website. This is not a book on how to code a website, but a book on how to determine what pages to put on a website and how best to write them. The book is written in simple layperson’s terms and covers many different types of websites, including blogs, corporate websites, social networking sites, and small business sites. Online technology will change each year, but what remains constant is that a website needs great content, written in an engaging and webfriendly manner, to make it a success. This book takes readers step-by-step through every page essential to any website and demonstrates howto write them.
• Learn new methods for pricing your products • Become aware of hidden factors in pricing strategies Pricing a product or service can make or break a small business. It’s essential to use a good pricing strategy to ensure that the products or services are appealing to customers and that the company is profitable. It’s not always as simple as “the lowest price wins.” An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers’ disposable income all come into play. This book covers the following topics: • Price skimming • Penetration pricing • Cost plus markup • Multiple unit pricing Pricing Strategies for Small Business covers many different pricing strategies and helps readers to determine which methods are best for their small businesses.
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DO THE WEB WRITE Dan Furman ISBN: 978-1-55180-832-1 8¼ x 9¾ • paper • 180 pp. First edition Suggested retail price: $19.95 Cat: Business/Online Business UPC: 069635808320
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• Make a profit doing what you love! • Work from home, outside, or wherever you want! Many successful businesses have their origins in the hobbies and interests of their creators. Think of Martha Stewart and Ely Callaway — both of these highly successful entrepreneurs began their endeavors as spare-time activities in their garages or at their kitchen tables. The majority of people who convert their hobbies into businesses are ordinary people who simply want to do it the right way and avoid problems with the Internal Revenue Service. Turn Your Hobby Into a Business shows readers how to do just that, by giving them everything they need to know about tax laws and what they need to do to avoid stiff penalties and frustrating hassles. No matter the hobby — crafting, writing, inventing or a hobby farming — this book lays out all the steps so that readers can turn their personal pastime into a profitable business venture. The CD-ROM contains Articles of Organization forms that can be used to help turn a hobby into a business. The forms are provided in MS Word and PDF formats for use on a Windows-based PC.
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PRICING STRATEGIES FOR SMALL BUSINESS
TURN YOUR HOBBY INTO A BUSINESS — THE RIGHT WAY
Andrew Gregson ISBN: 978-1-55180-797-3 8¼ x 9¾ • paper • 216 pp. First edition Suggested retail price: $16.95 Cat: Business/Small Business UPC: 069635807972
John Alan Cohan ISBN: 978-1-55180-787-4 8¼ x 9¾ • paper • 200 pp. First edition Suggested retail price: $24.95 Cat: Business/New Business Enterprise UPC: 069635807873
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B U S I N E S S
New title!
• Plan and write impressive reports • Avoid overused business jargon • Create effective email, faxes, letters, and memos Make a good impression on clients, colleagues, and even the boss with effective business writing skills. While a poorly written letter can embarrass an organization, a professionally penned document will enhance the image of both the company and the writer. With Business Writing Basics, readers can ensure that their writing is read and produces the response they want.
The Author Jane Watson is a speaker, consultant, and trainer with more than 22 years’ experience in communications. She is a member of the Canadian Association of Professional Speakers and of the National Speakers’ Association, and she conducts seminars on business writing, minute taking, and listening skills.
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• Write your own business contracts • Save hundreds of dollars in lawyer’s fees Small businesses have to deal with contracts on a regular basis, but unfortunately small businesses don’t have in-house lawyers to ensure that contracts are fair, or to create new contracts when necessary. This book helps small-business owners to understand hundreds of standard contacts from partnership agreements to lease agreements. The book also helps them to create their own contracts by providing standard contract clauses on the CD-ROM. Using everyday language, author Lawrence Hsieh takes the readers step-by-step through hundreds of standard clauses and explains their meaning. He pinpoints potential problems in contracts, and clarifies the legal jargon in simple terms.
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BUSINESS WRITING BASICS
THE SMALL BUSINESS CONTRACTS HANDBOOK
Jane Watson ISBN: 978-1-55180-769-0 6 x 9 • paper • 184 pp. Third edition Suggeted retail price: $12.95 Bibliography Cat: Business/Business Writing UPC: 069635803868
Lawrence Hsieh ISBN: 978-1-55180-856-7 8¼ x 9¾ • paper + CD-ROM • 200 pp. First edition: November 2009 Suggested retail price: $29.95 Cat: Business/Law UPC: 069635808566
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• Grow a company on a small-business budget • Use the same tactics major corporations use Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much. This book teaches smallbusiness operators how to achieve big-business marketing success on a small-business budget! Low-Budget Online Marketing for Small Business takes readers behind the scenes of successful marketing campaigns. The book shows small-business owners how to cut costs so that they can adapt the same successful marketing strategies that big companies use. For anyone looking to attract attention to their small business on the web, this book will show them how, and with only a minimal investment.
sales and marketing
• Get new methods for advertising using emerging technology • Understand today’s consumer Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere. Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Combining new media is absolutely essential to “close the sale” and get the consumer to take action in a measurable way. By giving case studies of companies that combined television, radio, and/or print marketing with new media marketing, and showing exactly how people are using the latest technologies, Berkley explains how to analyze online customer behaviours on a deeper level. The second edition covers: • Social networking sites • Search engine ranking • E-newsletters • Podcasts and videos • Text message marketing
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LOW-BUDGET ONLINE MARKETING FOR SMALL BUSINESS Holly Berkley ISBN: 978-1-55180-634-1 8¼ x 9¾ • paper + CD-ROM • 144 pp. Second edition Suggested retail price: $14.95 Cat: Business/Small Business/Marketing UPC: 069635806340
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MARKETING IN THE NEW MEDIA Holly Berkley ISBN: 978-1-55180-872-7 8¼ x 9¾ • paper • 176 pp. Second edition Suggested retail price: $18.95 Cat: Business/Marketing UPC: 069635808726
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sales and marketing
B U S I N E S S
New edition!
• Adapt the market to fit your product • Ensure your success by analyzing the market the right way The marketing needs of a small business are unique and vary considerably from those of corporations. Unlike large corporations, small businesses lack the extensive resources, money, time, and personnel. This book is designed as a practical, step-by-step guide for the small-business person. It will assist in maximizing available resources by providing practical marketing strategies that work for small businesses. Marketing is more than just advertising. This book will help small-business owners decide if they are developing the right product for the right target market and using the best media and distribution methods.
This book is or anyone who would like to know the inside secrets for attracting publicity to their business, association, or themselves. From newspaper articles to radio interviews, from television appearances to the web, this book includes all the advice anyone needs to sparkle in the publicity spotlight. Aimed specifically at individuals and organizations whose ambitions are bigger than their bankrolls, Getting Publicity emphasizes low-cost, do-it-yourself promotional strategies, and is filled with inexpensive and practical tips for capitalizing on the power of publicity. Master the essential media skills for success with this book It’s the very best book we’ve seen on self-publicity. — CNBC
Marketing Your Product explains how a company can carve a niche for its product in today’s competitive consumer environment. It describes customers’ buying impulses, how products satisfy those impulses, how to inform customers about products, and what it takes to get products to consumers.
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MARKETING YOUR PRODUCT
GETTING PUBLICITY
Donald Cyr and Douglas Gray ISBN: 978-1-55180-859-8 8¼ x 9¾ • paper + CD-ROM • 184 pp. Fifth edition: December 2009 Suggested retail price: $21.95 Cat: Business/Marketing UPC: 069635808597
Tana Fletcher and Julia Rockler ISBN: 978-1-55180-312-8 8¼ x 9¾ • paper • 224 pp. Third edition Suggested retail price: $15.95 Cat: Business/Advertising & Promotion UPC: 069635803127
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B U S I N E S S
• What no one tells you about starting your own business • Avoid the traps and pitfalls Statistics say that about two out of three small businesses fail within the first three years. Those are some very tough odds. And yet, every year, optimistic entrepreneurs show up at their banks asking for small-business loans. The problem is that far too many people go into business without doing thorough research into what it really takes to be successful. And the best way to do this is to learn from those who have worked with hundreds of small businesses. In this book, small-business accountant and author David Trahair lays out in plain language everything that no one else tells readers about starting a business. Trahair stresses that it’s important for most people to start their business first as a side job. Then market and develop the business until it becomes strong enough to survive those crucial first years and profitable enough to provide an income for the owners. Trahair also offers excellent tips on what the major franchisors will never tell entrepreneurs. Be prepared!
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Motivation is the biggest challenge facing nonprofit organizations. Today, only one in five adults donates time to a group, and with funding drying up and contributions slipping, organizations need their unpaid angels now more than ever. Managing volunteers and making sure they feel they are full-fledged contributors to the organization is a full-time job. This book will help readers set up a program that organizes, evaluates, and recognizes volunteers. Topics include: • Attracting new volunteers • Interviewing and selecting the right volunteers
Raising money is the most essential and also the most difficult task for any nonprofit organization. This book is a step-by-step guide for nonprofit groups that need to raise between $100,000 and $5 million annually. The book explores fundraising through telemarketing and the Internet, and ways to find long-term corporate sponsorships. Learn also how to obtain funding from foundations and governments by preparing a funding proposal. It answers the following questions: • Who gives money to nonprofit organizations?
• Orientation and training
• Which potential funder is best to approach for my organization?
• Maintaining volunteer commitment
• How do I prepare a funding proposal?
• Evaluating volunteer performance
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THE ENTREPRENEURIAL ITCH
LEADING TODAY’S VOLUNTEERS
FUNDRAISING FOR NONPROFIT GROUPS
David Trahair, CA ISBN: 978-1-55180-735-5 6 x 9 • paper • 168 pp. First edition Suggested retail price: $13.95 Cat: Small Business/New Business Enterprises UPC: 069635807354
Flora MacLeod and Sarah Hogarth ISBN: 978-1-55180-247-3 5¼ x 8¼ • paper • 184 pp. Second edition Suggested retail price: $13.95 Cat: Business/Nonprofit UPC: 069635802472
Joyce Young, Ken Wyman, and John Swaigen ISBN: 978-1-55180-261-9 8¼ x 9¾ • paper • 232 pp. Fifth edition Suggested retail price: $16.95 Cat: Business/Nonprofit UPC: 069635802618
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C ua mn aand ri eas no u r c e s h
L B U S LI E N G E A S S
New edition!
New edition!
Whether a business has 1 or 100 employees, Employee Management for Small Business provides the tools and knowledge required to take an active and positive approach to maintaining an effective human resources plan. Finding and keeping good employees is crucial to the success of every business, but it’s not easy. This book will show small-business owners how to develop a human resources plan tailored to their needs. From hiring and orientation to developing company policies and negotiating employment contracts, this book covers the essentials of employee management. Included is a CD-ROM with all the employee management forms a small business will need. These ready-touse forms were specially designed to save managers time. Forms are included in PDF and MS Word formats for use on a Windows-based PC.
If a business needs more employees but doesn’t have the office space, or there is a need for a flexible work environment without a loss of profits, off-site staff may be the answer. The changing face of today’s workplace means that employers need to seek alternative solutions to accommodate the needs of workers and expand their businesses.
When you are watching the bottom line, it is easy to forget how your employees are feeling about their jobs. But unproductive staff can be one of the biggest threats to that bottom line. Here is a book that tackles the jobsatisfaction issue head on. It offers creative options that will help companies increase worker effectiveness.
Managing Off-site Staff provides managers with the tools they need to set up and maintain a productive telecommuting program that benefits both employees and employers.
• Identify effective motivators
The book is packed with checklists, sample forms, dos and don’ts, and other practical, easy-to-use tools that will make managing off-site staff easier and successful.
• Create non-monetary incentives
• Establish job standards • Effectively handle problem employees With this book, you’ll be able to keep your employees productive and stay in touch with your workforce effectively. Using Grensing-Pophal’s book as a guide, human resource professionals can identify motivators that will empower employees and improve their job satisfaction while increasing organizational success. — HR PROFESSIONAL
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EMPLOYEE MANAGEMENT FOR SMALL BUSINESS Lin Grensing-Pophal, SPHR ISBN: 978-1-55180-863-5 8¼ x 9¾ • paper + CD-ROM • 200 pp. Third edition: December 2009 Suggested retail price: $20.95 Cat: Business/Human Resources UPC: 069635808634
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MANAGING OFF-SITE STAFF
MOTIVATING TODAY’S EMPLOYEES
Lin Grensing-Pophal ISBN: 978-1-55180-865-9 8¼ x 9 ¾ • paper • 216 pp. Second edition: January 2010 Suggested retail price: $19.95 Cat: Business/Human Resources UPC: 069635808658
Lin Grensing-Pophal ISBN: 978-1-55180-355-5 8¼ x 9¾ • paper • 224 pp. Second edition Suggested retail price: $16.95 Cat: Business/Human Resources UPC: 069635803554
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R E F E R E N C E
New edition!
The Border Guide is the definitive guide to cross-border financial planning for Canadians who live in the US seasonally or all year long. It also includes useful information for US citizens living or investing in Canada. Many Canadians incorrectly assume that the laws governing investment, taxation, and immigration are the same in the US as they are in Canada. This easy-to-follow guide can help anyone transact their crossborder business affairs with confidence. • Avoid getting caught by fluctuations in Canadian currency
New title! Medicare doesn’t have to be confusing! Complex rules and regulations can confuse users of the Medicare system. This book is for anyone — seniors, children of aging parents, or even health-care professionals. Managing Your Medicare is the complete guide to understanding and taking advantage of the best Medicare plans to suit the needs of Americans who want health coverage. Author George Jacobs explains in easy-to-understand language how the system works and what readers can do to take advantage of it. This book will help readers to:
• Who is eligible for entry? • What forms must be completed? • What are your legal rights? Whether on their own or a relative of a person already living in the United States, people planning to immigrate to the United States will need to gain a full understanding of the immigration rules and procedures to ensure an easy and hassle-free entry into the country. Immigrating to the USA is an easy-to-read guide designed to help applicants understand every step of the immigration procedure as well as enable them to steer a straight course through the application maze. It also answers the following questions:
• Qualify for old-age and social security benefits on both sides of the border
• Understand how coverage and costs work
• Get the best from both the Canadian and US medical systems
• Choose and enroll in the best plan for them
• Buy a retirement home and deduct the mortgage interest from your Canadian tax return
• Lower their drug costs • Join and switch plans
• How do I apply for permanent resident status and naturalization?
• Receive your Canadian pensions in the US — almost tax free!
• Comply with long-term-care rules and rights
• Who qualifies as an immigrant investor?
This updated edition includes extensive new information on the Canada/US Tax Treaty, new border issues since 9/11, and many smaller regulatory changes.
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THE BORDER GUIDE: A GUIDE TO LIVING, WORKING, AND INVESTING ACROSS THE BORDER Robert Keats, CFP, RFP, MSFP ISBN: 978-1-55180-855-0 6 x 9 • paper • 368 pp. Tenth Edition Suggested retail price: $22.95 Cat: Business/Personal Finance UPC: 069635808559
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• Decide what coverage they need
• Handle any coverage gaps
• Who can immigrate to the United States? • What forms need to be completed and filed?
• Challenge plan decisions Managing Your Medicare includes a CD-ROM for use on a Windowsbased PC, with forms and checklists.
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MANAGING YOUR MEDICARE
IMMIGRATING TO THE USA
George Jacobs ISBN: 978-1-55180-857-4 8¼ x 9¾ • paper + CD-ROM • 352 pp. First Edition: November 2009 Suggested retail price: $26.95 Cat: Healthcare UPC: 069635808573
Dan P. Danilov, Attorney ISBN: 978-1-55180-402-6 83/8 x 107/8 • paper • 304 pp. Eighth edition Suggested retail price: $19.95 Cat: Law/Immigration UPC: 069635804025
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R E F E R E N C E
New edition!
Currently in use at over 200 colleges, universities, and secondary schools, this book shows recent graduates how to find hidden work opportunities, how to market their skills effectively to employers, how to network, and how to create effective marketing tools beyond the traditional résumé or CV. The workplace is going through one of the most significant transitions to occur in the past 100 years. The 1980s and ’90s saw dramatic downsizing, outsourcing, and telemarketing. Plenty of work is available today, but not necessarily a lot of jobs. Stable jobs do still exist, but they are getting harder to find and the route to getting one is different from what it used to be. For many people, this route involves a detour through unfamiliar territory.
You don’t have to be a professional public speaker to make an effective speech in public. Using this book as a guide, anyone can learn the simple, proven techniques for effective speechmaking, whether the reader is the president of a large corporation or the chairperson of a small club. Most courses on how to be a good speaker require memorization, and call for months of study plus continual practice. The method in this book will save readers time because it focuses on the key techniques for eye contact and for conversational reading that can make the words from a script come out sounding ad-libbed and genuine. This book also explains how to make an impression upon the media so that the message of each speech reaches a wider audience.
This book will teach readers how to find opportunities and create a résumé that’s suited to the work world of today.
• Unleash the power of persuasion • Learn when to bid • Discover the client-centered approach Proposals have become one of the most important tools of modern business. A proposal is both a sales presentation and a marketing tool. This book teaches readers how to prepare a proposal that will impress, persuade, and get results. This is the essential guide for all those who seek to win support, from salespeople to businesspeople, from fundraisers to researchers pursuing grant money. Including the basic components of a winning proposal — from introduction to budget — this guide also covers: • Accepting a request for a proposal • Adding unique selling points • Adapting to your client’s needs • Establishing credibility
With sample marketing tools for professionals and recent grads, How to Find Work in the 21st Century will show readers how to successfully market their skills and how to become an effective networker.
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HOW TO FIND WORK IN THE 21ST CENTURY Ron McGowan ISBN: 978-1-55180-858-1 6 x 9 • paper • 264 pp. First edition Suggested retail price: $21.95 Cat: Careers UPC: 069635808580
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SPEAK OUT WITH CLOUT Charles Boyle ISBN: 978-1-55180-839-0 6 x 9 • paper • 128 pp. Second Edition (formerly titled Public Speaking) Suggested retail price: $13.95 Cat: Public Speaking UPC: 069635808399
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WINNING PROPOSALS: HOW TO WRITE THEM AND GET RESULTS Hans Tammemagi, PhD ISBN: 978-1-55180-254-1 8¼ x 9¾ • paper • 120 pp. Second edition Suggested retail price: $15.95 Cat: Business/Sales UPC: 069635802540
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R E F E R E N C E
family and education
• Be aware of the risks • Learn what you can do to ensure your child’s safety online
• Learn how to protect yourself • Recover your finances after they’ve been out of your control
• Make an informed choice for yourself or someone you love
The Internet is a fun and exciting place for people of all ages. However, it can also be a dangerous place for children. Protect Your Child on the Internet explains what those dangers are and how readers can protect their children.
Identity theft is the fastest-growing non-violent crime today. It takes months or years for victims to get their lives back. Anyone could lose their credit rating, or get a criminal record. In recent cases, women have become married without their knowledge!
Research states that the most common questions asked when choosing a nursing home are, “Where is the facility located?” and, “How much does it cost?” Seldom are any other questions taken into consideration. Yet, for a major life decision, careful research should be undertaken to ensure that you find the best possible care and the most enjoyable environment for yourself or your loved one.
The book describes, in non-technical language, how anyone can see where children have been surfing on the ’net, and how to block what can hurt them. The Internet has become an important part of almost every child’s life, allowing them to learn and explore a wealth of knowledge about every topic in the world. For many children, it has also become the main communication line to their friends. But with this technology comes inherent dangers — parents now have the added responsibility of learning how to make their child’s Internet activities safe. This book shows parents what the dangers are and provides simple solutions so that parents can make the Internet an educational and exciting experience for their children.
This book explains how thieves steal anyone’s identity, and how readers can prevent it from happening to them. This book also guides identity theft victims through the steps necessary to restore their names. The book includes — • An identity risk analysis tool • Important information for readers on how to protect themselves • What to do if your identity has been stolen • Sample forms and letters to help deal with law enforcement and credit agencies
Making the Right Move was written both for seniors considering moving to a care facility, and for anyone who is considering housing options for a loved one. This book takes you step-by-step through the process of evaluating the options and the different facilities and staff. Telford uses real-life examples she has gathered from her own experiences as a registered nurse to explain what goes on behind the scenes at nursing homes and similar facilities.
• Important contact addresses and phone numbers • A CD-ROM with all the forms and letters in electronic format
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PROTECT YOUR CHILD ON THE INTERNET
IDENTITY THEFT TOOLKIT
John Lenardon ISBN: 978-1-55180-688-4 6 x 9 • paper + CD-ROM • 160 pp. First edition Suggested retail price: $12.95 Cat: Computers/Internet Security UPC: 069635806883
John Lenardon ISBN: 978-1-55180-689-1 6 x 9 • paper + CD-ROM • 160 pp. First edition Suggested retail price: $12.95 Cat: E-Commerce UPC: 069635806890
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MAKING THE RIGHT MOVE Gillian Eades Telford, RN, BSN, LTCAC, ISBN: 978-1-55180-451-4 5¼ x 8¼ • paper • 208 pp. First edition Suggested retail price: $11.95 Cat: Family & Relationships/ Eldercare or Self-Help/Aging UPC: 069635804513
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family and education
• Understand the influence of birth order • Learn the shape of a family Between each birth, the family undergoes a reshaping. The experiences of a first child or an only child are very different from those of a youngest child with three siblings. Each person’s position within the family affects the way he or she will think and act as an adult. This book explains how birth order affects the type of person you are, the type of spouse you choose, and the type of employer or employee you make. Topics include: • What affect your sex and the sex of your siblings has on your birth order characteristics • How understanding birth order can make you a better parent and partner
R E F E R E N C E
• Learn how to best balance the elements of your life • A complete guide to making your cottage work for you What happened to the pace of life? Whether you are juggling work and family life or staying home full time, life today can feel like a race. Comfortable Chaos is the first book that accepts the pace of modern living and helps readers come to their own balance. This book recognizes that life today will never be stress-free and that everyone has their own level of tolerance for chaos. The book begins with a simple self-assessment test that readers can take to learn their “coefficient for chaos.” This score, along with stories and examples, can be used to make effective and guilt-free choices in everything from work schedules to house- cleaning standards. Readers then get a real-life picture of the various work schedules and stay-at-home options, allowing them to make decisions that are right for them. If they decide to make changes, there are specific tools and checklists included to help ease the transition.
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The tips in this book will help readers to trim time off their schedules, and more importantly, learn to live with a little chaos in their lives.
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• Improve your relationship with family and others • Learn new communication skills Dealing with family relationships is a problem that most people never solve. This book uses Family of Origin therapy techniques as a basis for you to improve those relationships and your own sense of self-esteem. Step-by-step exercises show readers how to make contact with “lost” family members, how to interview relatives to develop a clearer picture of how each member fits into the family tree, and how to find different and better ways of dealing with family relationships. Professionals will find this book useful as a companion to their Family of Origin therapy sessions with clients. Like all Self-Counsel books, it’s written in an easy-to-understand, jargon-free manner. Family Ties That Bind can help anyone improve their relationships with family and friends.
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BIRTH ORDER & YOU
COMFORTABLE CHAOS
FAMILY TIES THAT BIND
Dr. Ronald W. Richardson and Lois A. Richardson ISBN: 978-1-55180-245-9 6 x 9 • paper • 272 pp. Second edition Suggested retail price: $14.95 Illus. Cat: Family & Relationships/Child Development UPC: 069635802458
Carolyn Harvey and Beth Herrild, MA ISBN: 978-1-55180-604-4 6 x 9 • paper • 296 pp. First edition Suggested retail price: $14.95 Cat: Self-Help/Stress Management UPC: 069635806043
Dr. Ronald W. Richardson ISBN: 978-1-55180-238-1 6 x 9 • paper • 136 pp. Third edition Suggested retail price: $10.95 Illus. Cat: Family/Lifestyle UPC: 069635802380
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R E F E R E N C E
family and education
New edition!
With a television in every living room and a movie theater in every town, the dream of becoming a television or movie star is a real possibility for the young actors of today. But as there are hundreds of talent agencies out there that are only after money, those interested in show business for their children must be careful that they and their children are not exploited.
At work and at school, requirements rise higher and higher as competition grows fiercer. We are constantly challenged by having to learn new skills and ideas as those we’ve acquired become obsolete.
Your Child in Film & Television is a practical, how-to book on the movie and television industries that shows readers how their children can become a successful actor on TV and in movies. By explaining the ins and outs of the business, this book will help readers to jumpstart a little actor’s career with tips on promotions, casting calls, auditioning, and callbacks.
Study Smarter, Not Harder has now been a bestseller for over 12 years! This positive guide is ideal for high-school students, postsecondary students, and anyone aiming for different or higher career goals by upgrading or learning new skills. Practical exercises and motivational quotations make the “ work” of homework efficient and immediately useful.
This book explains in easy-to-understand terms how to get children started in the TV and movie business, while highlighting children’s rights to help protect their interests.
At any age, at any time in life, we can increase our intelligence and learning ability. Study Smarter, Not Harder shows you how to learn — which is the most valuable skill you will ever learn.
By mastering the basic elements of study skills included in this book, it’s possible to tap into the hidden potential for maximum performance and increased learning power.
This new edition, released 12 years after the first edition was published, includes: • New strategies for time management for learning • New goal-setting tools for maximum results • Discussion of common myths such as so-called speed reading • The #1 study skill essential for top grades in any course
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YOUR CHILD IN FILM & TELEVISION
STUDY SMARTER, NOT HARDER
Allison Cohee ISBN: 978-1-55180-426-2 8¼ x 9¾ • paper • 128 pp. First edition Suggested retail price: $12.95 Cat: Performing Arts/Acting & Auditioning UPC: 069635804261
Kevin Paul, MA ISBN: 978-1-55180-849-9 8¼ x 9?¾ • paper •224 pp. Third Edition Suggested retail price: $20.95 Cat: Education/Study Guides UPC: 069635808498
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writing
• Learn how to gear your writing towards a young audience • Engage your reader using unique techniques Whether picture book or novel, fiction or nonfiction, writing for a young audience is about establishing a connection with the young people who read your work. To create that connection with young readers, authors need an understanding of the fundamental elements of a children’s story and the craft of writing. This book demonstrates how to create stories that will inspire and educate young readers, and meet the needs of publishers. From finding a unique voice to finding markets within the many genres of youth writing, readers will find Writing for Children and Young Adults invaluable. Loaded with illustrative samples and helpful worksheets, this book will show writers how to transform their ideas into stories that will delight, intrigue, and satisfy readers — and ultimately result in a manuscript that sells.
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WRITING FOR CHILDREN AND YOUNG ADULTS Marion Crook ISBN: 978-1-55180-813-0 6 x 9 • paper + CD-ROM • 208 pp. Second Edition Suggested retail price: $19.95 Cat: Writing UPC: 069635808139
E F E R E N C E F O RR M S ON CD
• Create a romance bestseller • Write romantic scenes from start to finish • Get in on the big business of writing romance! This book is for everyone who has ever read a romance novel and thought, “I could write that!” Writing about love can be big business. Over half of all mass-market fiction sold in North America is romance novels, generating more than $1.2 billion per year. From plot and characterization to editing and selling manuscripts, this reader-friendly book shows readers how to realize creative dreams and make money, too. Writing Romance is written by the author of 30 romance novels. This new edition has chapters on how to write novels in niche romance subjects such as erotica and Christian romance. The CD-ROM included with the book offers a character history spreadsheet, audio files of the author’s writing romance seminars, and much more.
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WRITING ROMANCE Vanessa Grant ISBN: 978-1-55180-739-3 6" x 9" • paper + CD-ROM • 248 pp. Third edition Suggested retail price: $19.95 Cat: Reference/Writing Skills UPC: 069635807392
• Create a unique story to engage your reader • Don’t fall into traps common to the genre Writers struggling to get started on their first science fiction or fantasy novel — or stuck at chapter two — will find new direction with this unique guide to creating original and convincing stories. Crawford Kilian offers a clear and straightforward approach to writing science fiction and fantasy. For writers new to the genre or for experienced writers seeking inspiration, this book will provide all the tools and ideas necessary to write a successful novel. It covers: • Exploring the origins of science fiction and fantasy • Using basic science correctly • Developing plausible fantasy worlds This edition includes a CD-ROM with writing exercises and links to numerous websites.
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WRITING SCIENCE FICTION AND FANTASY Crawford Kilian ISBN: 978-1-55180-785-0 6 x 9 • paper + CD-ROM • 224 pp. Second edition Suggested retail price: $16.95 Cat: Reference/Writing UPC: 069635807859
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R E F E R E N C E
writing
New edition!
• Keep readers’ attention with engaging text • Create an easy-to-follow text layout Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with writing engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back. This fourth edition of Writing for the Web includes chapters on blogs and other personal sites, portfolio sites, and corporate webwriting. It also includes links to special download material including reference sites for webwriters and writing/ editing exercises. This new edition is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them. • Write informative, persuasive content • Adapt content from print media to the web
New title! You may know your subject inside and out, but writing a nonfiction book and getting published requires a separate set of skills. Hundreds of thousands of nonfiction manuscripts are penned each year and never get published, despite the lofty dreams of the authors and in many cases the well-composed manuscripts they’ve written. Despite these odds, it does happen. Tens of thousands of nonfiction books are published every year, and yours can get published too! Sell Your Nonfiction Book covers everything readers need to know to develop ideas, write a book, and sell it to a publisher. It covers every step starting with developing the initial idea for a book, to storyboarding, researching, writing, and finally selling the book to a publisher.
Self-Publishing 101 shows authors how to make a self-published book a success in today’s difficult book market. The book demonstrates just how much work is involved in selfpublishing a book that will actually sell — from writing and printing, to distribution and marketing. Written by a successful selfpublished author, Self-Publishing 101 shows authors what their real options are, including the inside scoop on: • The problems with print-ondemand services • The difficulty of getting accepted by a mainstream publisher • The time, money, and effort required to “do it yourself ” • Why professional services are essential
The publishing industry is a highly unique business and it’s crucial to know the ins and outs to succeed. This book will show readers how to develop nonfiction book ideas, write a successful book proposal, and get published!
• Edit material for an international audience • Break print-based writing habits
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WRITING FOR THE WEB
SELL YOUR NONFICTION BOOK
SELF-PUBLISHING 101
Crawford Kilian ISBN: 978-1-55180-831-4 6 x 9 •paper • 224 pp Fourth Edition Suggested retail price: $18.95 Cat: Reference/Writing UPC: 069635808313
Crawford Kilian ISBN: 978-1-55180-853-6 6 x 9 • paper • 184 pp. First Edition Suggested retail price: $17.95 Cat: Reference/Writing & Publishing UPC: 069635808535
Debbie Elicksen ISBN: 978-1-55180-639-6 8¼ x 9 ¾ • paper • 192 pp. First edition Suggested retail price: $16.95 Cat: Reference/Writing and Publishing UPC: 069635806395
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personal finance
• Take control of your finances • Learn to budget, save, and invest This kit is for anyone who is finding themselves living paycheck to paycheck or who feels overwhelmed by the idea of a personal budgeting plan. It’s a step-by-step guide to getting readers back on track financially for the rest of their lives. Learn how to: • Set realistic financial goals • Trim spending painlessly • Pay down debt methodically • Save and invest • Develop a retirement savings plan All the worksheets, forms, and checklists in the book are included on a CD-ROM for use on a Windowsbased PC. This allows readers to print out as many forms as needed, or even adapt them to their personal needs!
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R E F E R E N C E
• Make the transition from incomebased living to retirement living • A step-by-step financial plan for retired people and for those who will soon retire
• Develop a simple plan to save money • Start investing with as little as $100 • Build a balanced portfolio
This is not a “retire rich, stay rich” book. It’s a practical guide that shows readers how to take what they already have saved and manage their money and assets to live a full and successful retired life.
Financial Freedom on $5 a Day, now in its seventh edition, is the best stepby-step guide available for creating a long-term investment strategy with very little money. The book gives readers the know-how and confidence to start making small investments and teaches the most prudent ways to diversify an investment portfolio.
Living off savings is much different than living from paycheck to paycheck. It requires a very different kind of budget, and very different financial plan. Unfortunately, the majority of America’s 35 million retired people are caught off guard when they make the switch, and financial errors at this time can be very costly. Retired people need a financial plan that takes their evolving needs into account. But what is needed is more than just a budget. The plan should include a will, estate plan, powers of attorney, health-care directives, insurance, and an end-of-life plan. Finances After 55 shows readers how to get all their personal finance and business matters in order.
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Highlights of this edition include a resource directory with information on mutual funds, bond funds, money market funds, discount brokers, stock exchanges, financial publications, and website listings for many financial institutions, as well as information on international investing and Swiss banks.
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PERSONAL BUDGETING KIT
FINANCES AFTER 55
FINANCIAL FREEDOM ON $5 A DAY
Sylvia S. Lim, CFP, CGA ISBN: 978-1-55180-654-9 6 x 9 • paper + CD-ROM • 112 pp. Second edition Suggested retail price: $12.95 Cat: Reference/Personal & Practical Guides UPC: 069635806548
Sylvia Lim, CFP, CGA ISBN: 978-1-55180-582-5 5¼ x 8¼ • paper • 160 pp. First edition Suggested retail price: $11.95 Cat: Business/Personal Finance UPC: 069635805824
Chuck Chakrapani, MSC, PHD, CIM ISBN: 978-1-55180-231-2 5¼ x 8¼ • paper • 208 pp. Seventh edition Suggested retail price: $10.95 Cat: Personal Finance UPC: 069635802311
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R E F E R E N C E
real estate
• Set boundaries and regulations to avoid conflict • Ensure your viewpoint is heard and understood
• Run a successful business renting your cottage or vacation home • A complete guide to making your cottage work for you
The Cottage Rules sets out no-nonsense, easy-to-use guidelines for cottage owners who share ownership with others. It deals with everything from succession to laundry. The rules work to prevent conflicts, so that relationships with partners can be as close or as distant as desired.
Renting Your Recreational Property for Profit is the definitive guide to the cottage rental business. It contains everything the cottage owner needs to know to rent a cottage professionally and profitably. The information, tips, and anecdotes in this book come from the author’s own experiences, as well as valuable contributions from recreational homeowners and renters alike, who between them have racked up years of rental know-how.
This book shows cottage owners how to manage their cottage like a business, which in turn prevents disputes and frees their time and energy to enjoy the cottage. The Cottage Rules can help owners attain their dream of peaceful cottage ownership. Forms and samples are included in the book and on the CD-ROM for use on a Windows-based PC, including the following: • Partnership contract • Sample meeting agenda
Many people begin renting out their recreational property without first researching the business. This book provides the background knowledge and additional tips they will need to make it a success. The kit includes rental agreements, booking forms, client surveys, and a wealth of additional information.
• Log book forms to record events and work done
• Sell your home faster • Sell it for more This book demonstrates step-by-step what homeowners can do to sell their home faster and for a better price. Just as a person would get dressed up for a job interview, a home needs to be presented in the best possible way to make the sale and get a great price. Do Your Own Home Staging shows readers how using tested and often inexpensive techniques can make any home more appealing to buyers. With housing markets in the US and parts of Canada slowing down, selling a home is harder than before. Homeowners are looking for ways to improve their chances of making the sale. This book will be helpful for those who want to sell their own homes as well as for those who are working with a real estate agent. The book takes you step-by-step through everything that needs to be done prior to putting your home on the market. Covering every room in a common house, there are checklists of things to do and budget guidelines.
• Forms to track expenses • Lists for basic pantry items and a first-aid kit
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THE COTTAGE RULES Nikki Koski ISBN: 978-1-55180-610-5 6 x 9 • paper + CD-ROM • 96 pp. First edition Suggested retail price: $11.95 Cat: Home & House/Recreational Property UPC: 0696351806104
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RENTING YOUR RECREATIONAL PROPERTY FOR PROFIT Heather Bayer ISBN: 978-1-55180-733-1 6 x 9 • paper + CD-ROM • 176 pp. Second edition Suggested retail price: $15.95 Cat: Real Estate/Recreational Property UPC: 069635807330
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DO YOUR OWN HOME STAGING Tina Parker ISBN: 978-1-55180-838-3 8¼ x 9¾ • paper + CD-ROM • 184 pp. First edition Suggested retail price: $23.95 Cat: Real Estate UPC: 069635808382
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F O R M S
• Booklet plus forms on CD-ROM for use on a Windows-based PC
• Booklet plus forms on CD-ROM for use on a Windows-based PC
For Parents
Every month, thousands of households change locations. Stress levels increase when it is time to change addresses while attempting to maintain what we call “home.”
The Complete Babysitting Kit has everything a parent needs to be organized and prepared. Hiring a babysitter to look after the children can be stressful, even if it is just for a few hours. There’s so much about each child that only a parent knows, and it can be difficult to remember everything that should be communicated to the babysitter. This kit includes forms and checklists on CD-ROM that ensure all necessary information is on hand. For Babysitters This kit can help babysitters present a professional image and ensure that they’ve given the children they look after the best possible care. The easyto-use forms and checklists will ensure that babysitters have all the information they will need.
Moving house creates stress and anxiety for innumerable people. The Home Moving Kit provides people with the means to orchestrate their moves in an organized and timely manner. It deals with neighborhoodto-neighborhood, city-to-city, and country-to-country moves, and contains information and checklists covering the following topics: • Budgeting the move • Choosing a moving company • Creating a timeline for the move • Packing • Terminating services and resuming them in the new home • Troubleshooting the unexpected The Home Moving Kit is also packed with useful tips for minimizing damage to property and keeping the move on schedule.
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• Forms on CD-ROM • Keep your home looking its best • Maintain your home’s resale value Owning a home or condo can feel like having a second job at times. When the lawn doesn’t need mowing, the gutters need cleaning. The Household Maintenance Records Kit is a step-by-step plan for maintaining any house or condo. With complete lists of everything a homeowner needs to do to ensure their home is well maintained, they’ll never forget when they last painted the living room or when the forced air system filters were last changed again! It’s clear that the hedges need trimming when the backyard starts to look like a tangled jungle. But there are dozens of other tasks that need to be done on a regular basis that aren’t so obvious. Not doing them can devalue homes, cause appliances to break and require expensive replacements, or even put families and loved ones at risk of fires or other threats. This kit serves as the perfect reminder and record of home maintenance.
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COMPLETE BABYSITTING KIT
HOME MOVING KIT
HOUSEHOLD MAINTENANCE RECORDS KIT
ISBN: 978-1-55180-587-0 6 x 8 • paper + CD-ROM • 64 pp. Suggested retail price: $11.95 Cat: Family & Relationships/Child Care or Business/Small Business UPC: 069635805879
Richard Stephens ISBN: 978-1-55180-695-2 6 x 8 • paper + CD-ROM • 64 pp. Second edition Suggested retail price: $12.95 Cat: Practical Guides & Forms UPC: 069635806951
ISBN: 978-1-55180-588-7 6 x 8 • CD-ROM Suggested retail price: $7.95 Cat: House & Home/General UPC: 069635805886
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R E F E R E N C E
• Forms on CD-ROM • Keep track of your family’s medical records Research shows how important here-dity is in diagnosing illness and disease. Often, such history needs to be tracked through generations and across many family groups. Now with the rise in popularity of drop-in medical clinics, many families no longer have one “family doctor” who keeps medical records for everyone in the family. This means that people need to take this type of record keeping into their own hands. The Family Medical History Kit gives people the means to do this quickly and easily. Using this kit is like creating a family’s medical “genealogical” chart. It serves as a record of what happened in a family’s medical history, including any genetic illnesses that could potentially be passed on to children. It’s also a means of communicating important medical information to children and other loved ones.
forms on CD/simply essential
As any landlord knows, the obligations and responsibilities that come with the job can be overwhelming. Keeping track of every last detail can feel like a monumental task that is never quite completed. The Simply Essential Landlord’s Kit is the best thing to come along since postdated cheques. The dozens of forms included cover every aspect of building and tenancy management: • Rental applications • Rental agreements • Terminating tenancy • Tenant complaints • Emergency procedures • Yearly expenses • Master tenant list • Maintenance checklists • Equipment and appliance inventories All forms are included on a CD-ROM in both MS Word and PDF formats for use with a Windows-based PC.
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FAMILY MEDICAL HISTORY KIT
SIMPLY ESSENTIAL LANDLORD’S KIT
ISBN: 978-1-55180-608-2 6 x 8 • CD-ROM First edition Suggested retail price: $7.95 Cat: Health & Fitness UPC: 069635806081
Timothy Madden ISBN: 978-1-55180-780-5 83/8 x 107/8 • paper + CD-ROM • 96 pp. Third edition Suggested retail price: $15.95 Cat: Reference/Personal & Practical Guides or Business/Real Estate UPC: 069635807804
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C O N T E N T S
P U B L I C I T Y
1 .....................New Titles 7 .....................Business/Starting a Business 16 .....................Business/Forms on CD 18 .....................Business/USA 21 .....................Legal/USA 23 .....................Business/USA 26 .....................Business/Sales and Marketing 27 .....................Business 29 .....................Business/Human Resources 30 .....................Reference 32 .....................Reference/Family and Education 35 .....................Reference/Writing
YOU SAID IT!
19 Ways to Survive ................................................................................1
Pricing Strategies for Small Business ...................................................24
Birth Order and You.............................................................................33
Promissory Notes Kit............................................................................16
At Self-Counsel Press we bring more than 38 years’ publishing experience to each new book we take to press. Before that happens, we insist that each title explain complex ideas and issues not with professional jargon, but with language that everyone can understand. Whether it’s cryptic legal issues or important personal finance, our high-quality, low-cost selfhelp literature will help you to help yourself.
Bookkeepers’ Boot Camp.....................................................................23
Protect Your Child on the Internet.......................................................32
Border Guide, The................................................................................30
Renting Your Recreational Property for Profit......................................38
Business Letters Kit ..............................................................................16 Business Writing Basics........................................................................25
Rightfully Yours: Past-Due Child Support, Alimony, & Securing Your Share of Your Ex’s Pension ....................................20
Comfortable Chaos..............................................................................33
Sales & Distribution Agreements .........................................................15
Commercial Lease Agreements............................................................15
Secrets of Reaching Gen Y Consumers, The...........................................2
Complete Babysitting Kit .....................................................................39
Self-Publishing 101..............................................................................36
Cottage Rules, The...............................................................................38
Sell Your Nonfiction Book ....................................................................36
We’re proud of what we print, but we’d rather others boast on our behalf ...
Divorce Dollars: Get Your Fair Share ....................................................20
Simply Essential Landlord’s Kit ............................................................40
Divorce Guide and Forms/Divorce Kit
Small Business Contracts Handbook, The ............................................25
“Self-Counsel Press sent along a useful little book titled Identity Theft Toolkit, written by John Lenardon. It assesses your risk, discusses various kinds of fraud, outlines how to protect your personal information, and explains how credit bureaus and credit reports work.”
39 .....................Forms on CD 40 .....................Reference/Simply Essential
www.self-counsel.com 1-877-877-6490
Retailers and Wholesalers: Available through Midpoint, Ingram, Baker & Taylor, and other distributors Self-Counsel Press 1704 North State Street Bellingham, WA 98225 Phone (360) 676-4530 Toll free 1-877-877-6490 Fax (360) 676-4549 www.self-counsel.com orderdesk@self-counsel.com Catalog active from November 2009 to August 2010. Printed in Canada.
Oregon ............................................................................................22
Speak out with Clout...........................................................................31
Washington .....................................................................................21
Start & Run Series
Do Your Own Home Staging ...............................................................38
Art Teaching Business ........................................................................6
Employee Management Forms Kit .......................................................15
Bed & Breakfast .................................................................................7
Employee Management for Small Business .........................................29
Bookkeeping Business .......................................................................7
Entrepreneurial Itch, The .....................................................................28
Catering Business ..............................................................................7
Estate Planning through Family Meetings .............................................3
Coffee Bar .........................................................................................9
Exporting to Canada............................................................................17
Consulting Business...........................................................................8
Family Medical History Kit ...................................................................40
Copywriting Business.........................................................................8
— TORONTO SUN
Family Ties That Bind ...........................................................................33
Craft Business ....................................................................................8
Finance & Grow Your New Business ....................................................23
Creative Services Business..................................................................9
Definitely an essential tool for being a landlord these days.”
Finances After 55.................................................................................37
Desktop Publishing Business..............................................................9
Financial Freedom on $5 a Day ...........................................................37
ESL Teaching Business......................................................................10
Financial Management 101 .................................................................23
Event Planning Business ..................................................................10
Fundraising for Nonprofit Groups .......................................................28
Gift Basket Business.........................................................................10
Getting Grants.....................................................................................17
Graphic Design Business..................................................................11
Getting Publicity ..................................................................................27
Handyman Business.........................................................................11
— KEN ROSATO, ABC 7 NY VIEWPOINT
Have You Made Your Will?...................................................................21
Home-Based Food Business .............................................................11
Home Moving Kit ................................................................................39
Home Cleaning Business..................................................................12
Our authors and books have also garnered media coverage internationally in publications and broadcast such as:
Home Renovation Agreement..............................................................16
Home Daycare .................................................................................12
Household Maintenance Records Kit ...................................................39
Internet Research Business ..............................................................12
How to Find Work in the 21st Century................................................31
Landscaping Business ......................................................................13
How to Form and Operate a Limited Liability Company......................19
Medical Practice ................................................................................4
Identity Theft Toolkit............................................................................32
Real Home-Based Business ..............................................................13
Independent Worker Agreements........................................................16
Restaurant Business.........................................................................13
Immigrating to the USA ......................................................................30
Retail Business .................................................................................14
Landlord/Tenant Rights in Oregon .......................................................22
Rural Computer Consulting Business ...............................................14
— VANCOUVER SUN “Do Your Own Home Staging by Tina Parker, is filled with solid advice that will appeal to homeowners and Realtors alike.”
Start & Run a Home-Based Food Business gives you some helpful advice on how to do just that!"
Individual Orders:
Small Business Forms...........................................................................16
Adult Boutique ..................................................................................6
— SOPHIE LUI, GLOBAL TV BC ON LANDLORDING IN CANADA
www.self-counsel.com
Illinois ..............................................................................................22
Do the Web Write................................................................................24
36 .....................Reference 37 .....................Reference/Personal Finance
I N D E X
BUSINESS WEEK
ABC NEWS DENVER
DAYTONA BEACH NEWS JOURNAL
ABC NEWS RADIO
INVESTOR'S BUSINESS DAILY
ABC'S MONEY MATTERS
NEWSDAY
CBC RADIO ONE
SOLUTIONS MAGAZINE
CITYTV EDMONTON
THE FINANCIAL POST
CKNW RADIO
THE GLOBE AND MAIL
Leading Today’s Volunteers .................................................................28
Tour Guiding Business .....................................................................14
Low-Budget Online Marketing for Small Business ...............................26
Study Smarter, Not Harder ..................................................................34
Making the Right Move .......................................................................32
Take Your Invention to Market.............................................................18
Managing Off-site Staff .......................................................................29
Tax This!.................................................................................................5
Managing Your Medicare ....................................................................30
Turn Your Hobby into a Business — The Right Way.............................24
DATELINE NBC
Marketing in the New Media...............................................................26
What Your Lawyer Doesn’t Want You to Know ...................................20
Marketing Your Product.......................................................................27
Winning Proposals...............................................................................31
THE NATIONAL POST
FOX 5 NEWS SAN DIEGO
Motivating Today’s Employees.............................................................29
Write Your Legal Will in 3 Easy Steps ..................................................21
GLOBAL TV EDMONTON
Negotiate Your Commercial Lease .......................................................18
Writing for Children and Young Adults ...............................................35
THE PROVINCE
Partnership Agreement........................................................................16
Writing for the Web ............................................................................36
THE TIMES & TRANSCRIPT
THE MS. CEO SHOW
Personal Budgeting Kit ........................................................................37
Writing Romance.................................................................................35
Plan Ahead: Protect Your Estate and Investments ...............................19
Writing Science Fiction and Fantasy ....................................................35 Your Child in Film and Television .........................................................34
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Legal & Business Publisher
At Self-Counsel Press, our goal is to provide high-quality business and legal self-help titles, authored by experts, but written in clear, easily understood language. We help others help themselves by providing timely, reliable information and guidance at an affordable price. Self-Counsel Press 1704 North State Street, Bellingham, WA 98225 Phone: (360) 676-4530 • Toll free: 1-877-877-6490 Fax: (360) 676-4549 • Email: orderdesk@self-counsel.com
www.self-counsel.com
BACKLIST 2010 Printed in Canada
www.self-counsel.com