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What%is%Instagram? ! ! ! Instagram% is% an% online% photo% and% video% sharing% applica5on developed%by%Kevin%Systrom%and%Mike%Krieger%in%September%2010 %for%IOS%(Iphone%–%Ipad)%for%the%first%5me,%and%gained%popularity in%a%short%5me%with%quality%filters%and%social%media%features. ! ! %%%Instagram%was%distributed%to%users%through%ITunes%at%first.%Even though% it% was% used% only% for% IPhone% devices,% because% of% its% free and%entertaining%sharing%features,%it%has%reached%10%million%users in%a%short%5me%and%this%number%has%reached%50%million%since%the release%of%Android%version. !
What%is%Instagram? %%%Instagram%was%purchased%by%Facebook%for%1%million%dollars%in April%2012,%and%its%popularity%has%grown%rapidly.%The%number%of total%user%accounts%exceeds%300%million%and%the%number%of%acDve user% accounts% exceeds% 150% million% monthly.% 100% million% photos are% shared% every% day% and% 50% thousand% likes% and% thousands% of ! comments% are% received% every% second,% and% these% numbers% are escalaDng%each%day. ! Instagram’s%integrity%with%other%social%plaHorms%has%a%big%role%on its%popularity.%Photos%which%were%edited%by%the%applicaDon%can be%shared%via%Facebook,%Flickr,%TwiJer,%Foursquare%and%Tumblr. !
What%is%Instagram? % % % What% makes% Instagram% and% the% social% network% behind% it% so interes6ng% is% that% users% can% create% photos% with% professional appearance%by%edi6ng%raw%photos%with%easy;to;use%features%and various%ďŹ lters%in%Instagram.%Even%a%simplest%photo%can%become%a cap6va6ng% image% by% using% a% few% dierent% features.% Instagram immediately% received% aAen6on% !from% other% social% media% users through%the%sa6sfac6on%of%Instagram%users%by%sharing%photos%on dierent%social%media%plaBorms.!!!!
Instagram)User)Profiles •
30%)of)Instagram)users)are)from)USA,)and)70%)from)other countries. Users)are)from)every)group)of)age. Bloggers,)photographers,)writers... CelebriEes)such)as)Madonna,)JusEn)Bieber,)Angelina)Jolie... " Football)players)such)as)Messi,)Ronaldo... ChariEes)such)as)Greenpeace,)Unicef... Magazines,)Journals,)Newspapers)such)as)NaEonal Geographic,)Times... Worldwide)known)brands)such)as)CocaPCola,)BMW,)Nike, Starbucks,)GoPro,)Gucci...
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Instagram)User)Profiles • • • • •
Smart)Phones)had)60%)of)the)market)in)2012,)and)this number)reached)85%)in)the)first)half)of)2014. There)are)1)billion)smart)phone)users)in)the)world. 90%)of)smart)phone)owners)use)mobile)internet. 40%)of)users)download)minimum)of)one)applicaGon. " IOS)(Apple))users)pay)two)Gmes)more)than ))))))Android)users)for)expenses. "
Instagram)Adver.sing
Launch
Promo.on !
Hidden adver.sing
Compe..on
Brand recogni.on
Compe&&on •)Usually)compe&&ons)are)arranged)to catch)a6en&on)of)users)through)a6rac&ve awards)and)certain)use)of)#hashtags. ! •)Samsung,)HP,)Burj)Al)Arab,)Mercedes,)Kia Türkiye,)Volkswagen,)Sony,)Hilton)Hotels, Rexona,)Polisan,)Filli)Boya,)Kanyon)AVM, Lacoste,)Hillside)Beach)Club,)SandaSPA,)ETS Tur,)Teknosa,)Garan&)Bankası)are)amongst companies)organise)compe&&on)by)using)a phenomenon)of)Instagram. !
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Hidden&Adver*sing
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The&brand&of&the&device&is&visible&in this&photo.
The&loca*on&is&tagged. Also&brand&of&the&car&is&visible&on&a photo&of&a&street&and&a&cat.
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Launch
L a u n c h o f a n e n t e r t a i n i n g p h o t o a p p l
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Promo%on
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Promo%on'of'a'pleasant'bou%que hotel'in'a'coastal'village'in'Turkey.
Promo%on'of'clothing'manufactured by'a'foreign'entrepreneur.
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Brand&recogni,on
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A&project&of&awareness&prepared&for a&bank.
A&project&of&awareness&prepared&for an&electronics&company.
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Completed)Projects HILLSIDE)CITY)CLUB •)Hillside)organized)a)compe??on)that)con?nued)for)4 weeks.)We,)6)phenomenons,)were)responsible)for)the campaign)and)assigned)as)the)jury)members)of)the compe??on. •)We)inserted)the)tag)of)#feelinggoodcolors)under each)photograph)assigned)for)specific)color ! throughout)a)week,)and)the)compe??on)received incredible)aOen?on)with)17.500)tagged)photos. •)Awards)were)given)to)the)best)11)photos)every week)for)throughout)the)4)weeks)campaign)period. •)The)campaign)received)AlUn)Örümcek)Award)in social)media)branch)in)2014.
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Completed)Projects KIA)TURKEY ! •)Four)Instagram)phenomenons)took)photos while)travelling)in)a)KIA)Sportage)in)4 different)locaEons)in)Turkey)and)shared them)with)their)followers. ! •)We)publicized)the)campaign)with)the)tag)of ! #benimmaceram ! •)CompeEEon)lasted)for)4)weeks)and)awards were)given)to)4)best)photos. ! •)The)campaign)is)nominated)among)digital and)social)media)applicaEons)nominees)of the)year)in)ODD. !
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Completed)Projects GARANTİ)BANKASI •)We,)6)Instagram)phenomenons,)forwarded our)followers)to)GaranD)Bank)account)by sharing)their)6)photographs)for)the)first project. •)The)same)campaign)was)hold)with)10 contesters)for)the)second)project. ! •)We)publicised)it)with)#garanDbuldum hashtag. •)CompeDDon)lasted)for)a)week)and)surprise awards)were)given. •)We)also)had)a)lot)of)fun)at)Kite)Surf Tournament)at)Akkaya)which)was)sponsored by)GaranD)Bank.)We)took)and)shared)lots)of amusing)photos.
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Completed)Projects LACOSTE)WATCH ! •)We,)4)Instagram)phenomenons,)informed)our followers)about)Lacoste)12.12)watch)collecGon by)sharing)a)total)of)20)photos. ! •)We)published)it)with)the)#colorsoKime hashtag.)Approximately)7.000)photos)have ! been)tagged. ! •)CompeGGon)lasted)for)4)weeks)and)the winners)were)rewarded)with)a)watch)from Lacoste)12.12)collecGon.
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Completed)Projects HILLSIDE)BEACH)CLUB •)Hillside)Beach)Club)organised)a compe@@on)that)con@nued)for)4)weeks.)6 phenomenons)publicized)it)in)Turkey.)The Campaign)was)supported)by)foreign contesters)too. •)We)publicized)this)campaign)with)the ! #jobatheavenonearth)hashtag.)The nomina@on)were)made)among)Instagram users)whom)used)this)hashtag.)6)users were)selected)as)Chief)Instagram)Officer)to work)in)the)holiday)village)for)a)week. •)Thousands)of)users)have)applied)for)the compe@@on.)24.000)photos)has)been tagged)and)a)global)success)has)been achieved)by)the)compe@@on.
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Completed)Projects ! AVANTGARDE)COLLECTION)HOTELS ! •)The)adver@sing)had)been)made)for Avantgarde)Collec@on)Hotels. ! ! ! ! TONELLI)HOTELS ! •)#digitalgardarevolu@on)event)and)its promo@onal)campaign)which)were organized)by)Tonelli)Hotels)in)Italy,)Riva del)Garda)for)Instagram)users)from)all around)Europe.
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Completed)Projects HP)EUROPE ! •)An)adver9sing)campaign)executed)in different)themes)with)the)#hpkartpostal tag.)The)campaign)was)planned)by)HP Europe)for)HP)Ink)Advantage. ! ! ! ! SAMSUNG)CAMERA ! •)South)Korea’s)leading)electronic company)Samsung)launched)their)NX30 Model)with)a)promo9onal)photos campaign)shared)with)the #maRersmostnx)hashtag. !
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Who$are$we? $$$$$$$Ha+ce$KORKMAZ$@kardinalmelon$–$940.000
! $$$$$$$She$was$born$in$İzmir,$Turkey.$She$received$her $$$$$$$Bachelor’s$degree$from$the$Department$of$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$Interna+onal Rela+ons$at$Middle$East$Technical$$$$$$$$$$$$$$$$$$$$$$$$$$$$University.$She$works$in$a private$bank$as$a$branch$manager. ! ! She$has$been$using$Instagram$ac+vely$for$2,5$years.$She$oUen$travels$with$the passion$for$photography.$She$is$sharing$colourful$photos$with$high$energy.$For this$reason,$she$is$known$as$the$most$colorful$account$in$Instagram.$Her nickname$is$‘Color$Queen’$and$her$moZo$is$‘See$The$World$In$Color’.
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Who$are$we? $$$$$$$Altuğ$GALİP$@kyrenian$–$900.000$followers
! $$$$$$$Altuğ$Galip$was$born$in$London.$He$completed$his$$$$$$$$$$$$$$$$$$$$$$$$primary and$high$school$educaEon$in$Cyprus$then$$$$$$$$$$$$$$$$$$$$$$$$he$enrolled$to$Middle East$Technical$University$where$he$studied$business$administraEon.$He received$his$Master’s$degree$from$markeEng$department$at$Girne$American ! University. ! He$worked$for$his$family’s$clothing$company$for$20$years.$He$works$in$social media$adverEsing.$He$started$to$use$Instagram$in$November$2011.$It$has become$a$passion$for$him$to$travel$different$places$around$the$world$and share$the$photos.
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FINAL &&&Instagram&is&becoming&a&leading&digital&marke6ng&pla8orm&as&more&global&brands ac6vely&use&it.&& ! &&&If&we&think&about&the&benefits&of&visual&adver6sing,&it&would&be&a&mistake&not&to have&an&Instagram&account.&Instagram&has&a&great&importance,&especially&for&tourism, eBcommerce&and&fashion&brands. ! ! &&&Marke6ng&your&products&or&services&via&Instagram&by&crea6ng&your&own&hashtag will&give&you&benefits.&For&example,&users&can&reach&your&visuals&easily,&it’s&easier&and pleasant&to&contact&with&your&target&audience&and&you&can&reach&to&your&followers’ profiles.&It&can&be&an&effec6ve&adver6sing&method&to&organise photo&compe66ons&if it&fits&in&your&marke6ng&strategy. !
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FİNAL &&&You&can&share&everything&that&you&can&think&of&on&Instagram.&Your&products, employers,&employees,&conferences,&services&can&increase&your&interac?on&with&your clients.&You&can&connect&your&target&audience&to&your&brand&iden?ty&and&make&sure&they can&easily&associate&it.&You&can&even&have&more&followers&by&keeping&the&entertainment and&business&balance&within&your&posts. !