Silhouette development

S i l h o u e t t e development

1) The summer dungaree

- Price: £69.99 - Quality: 100% Organic cotton - Detailing: Cream jean style palazzo dungaree. Pop of yellow detailing at the front, comfortable feel and tight fitting.

3) The holiday shirt

- Price: £29.99 -Quality: 70% Hemp, 30% Organic cotton - Detailing: Holiday style shirt with a pastel pattern all over. Tied detailing at the front making the style slightly cropped.

5) The cross top

- Price: £34.99 - Quality: 98% Organic cotton, 2% Elastane - Detailing: Off the shoulder fit, extremely cropped top. Ideal for festival and holiday season. All over print.

2) The festival jean

- Price: £84.99 - Quality: 100% Organic cotton - Detailing: Festival inspired decunstructed jeans. Tight fitting and available in multiple jean washes - from an acid to a dark

wash.

4) The floral trouser

- Price: £89.99 - Quality: 80% Linen, 20% Organic cotton - Detailing: Loose fitting wide leg linen trousers, floral pattern throughout. Elasticated waist band with draw string available for better fitting.

6) The polka dot jumpsuit

- Price: £129.99 - Quality: 40% Organic cotton, 60% Bamboo -Detailing: Fitted polka dot jumpsuit. Knot detaining at the front with two chest pockets.

7) The little orange dress

- Price: £109.99 - Quality: 100% Recycled Polyester - Detailing: Ruffle mini dress, ‘LOD - little orange dress’, the new LBD - ‘little black dress’. Flowing fit with a fitted waist. Zip fastening down the back, lace detailing throughout.

9) The festival bustier

- Price: £45.99 - Quality: 100% Recycled Polyester - Detailing: Cropped lace top - hook and eye closure at the front. Spaghetti straps, moulded padded cups, close-cut fit.

11) The pieced dress

- Price: £99.99 - Quality: 100% Organic cotton - Detailing: High neck patchwork dress, flowing sleeves with contrasting patterns. well fitted.

8) The strapless dress

- Price: £99.99 - Quality: 100% recycled polyester - Detailing: Strapless lilac dress with star pattern. Bodycon fitting.

10) The cropped knit

- Price: £59.99 - Quality: 65% Recycled Polyester, 35% Organic cotton - Detailing: V-cut neckline with lace up draw strings. Cropped lengths, loose fit.

12) The 90s skirt

- Price: £59.99 - Quality: 85% Recycled Polyester, 15% Organic cotton - Detailing: High waisted mini skirt - 90s inspired. Zip fastening at the back, slight slit at the front. Tight fitting

13) The faux fur coat

- Price: £199.99 - Quality: 100% Recycled polyesterLining: 100% Recycled polyester - Detailing: So comfortable you won’t want to take it off, regular cut & pressstud fastening. No collar and fully lined.

15) The peppermint trouser

- Price: £199.99 - Quality: 60% Recycled polyester, 20% Hemp, 20% Bamboo - Detailing: High-rise waist, soft peppermint colouring. large side pockets.

14) The sheer pleated skirt

- Price: £79.99 - Quality: 80% Recycled Polyester, 20% Hemp - Detailing: Pleated skirt, sheer panel to hem. High-rise waist - flattering to any shape.

16) The peach suit

- Price: £149.99 - Quality: 60% Organic cotton, 20% Recycled Polyester, 20% Linen - Detailing: Trousers: Trackpant fitting, elasticated waist band with draw strings, smart & sporty.

The unique S/S19 collection designed for ASOS Marketplace reflects the theme of social adaption by making an attempt at producing the entire collection sustainable. This collection serves as an example to other retail giants, trendy and in-season ranges can be produced sustainably. The collection consists of sixteen unique pieces, varying in price from £29.99 to £199.99. This price variation makes the collection accessible to a wider audience, offering lower priced products such as ‘the holiday shirt’ and higher end products such as ‘the faux fur coat’. The sustainably conscious customer is willing to pay a slightly higher price for ethically produced, long-lasting garments, justifying the pricing strategy.

M a r k e t i n g communication

Due to ASOS Marketplace being an online retailer, the marketing communications plan is predominantly revolved around digital and social media marketing. Snippets of the range will be shown on popular social media channels such as Instagram, Facebook, Twitter and Snapchat. ASOS Marketplace will also utilise space in printed advertising magazines such as Vogue UK, maximising exposure. Publicity is the most influential part of the collection’s marketing plan. The collection will be sent to social media influencers such as Samantha Maria, Mika Francis and Zoe Sugg. They will showcase the collection in full on their social media channels, showing their followers ways to style and pair the collection. There will also be pop-up stores announced throughout the UK, giving customers the opportunity to see the ethical fabrics and materials first hand.

POP UP STORE LONDON

reviewing the new ASOS Mar

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SUSTAINABLE COLLECTION RELEASING

FULL REVIEW AND TRY ON - NEW ASOS MARKETPLACE