HOME SALE STRATEGY Designed for :
Purak Parmar REALTOR® Purak.Parmar@GaryGreene.com 832-987-4175
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Understanding Your Expectations What questions will you have for me so that I can address any concerns? Hopefully the Marketing Proposal I will present to you will answer those concerns
What are your expectations of me? How and how often would you like an update report of activities?
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With Our proven Track Record you can depend on me to complete the sale of your home at the highest price possible, in your needed time frame and with the least inconvenience for you and your family. The name “Better Homes and Gardens” is a household word nationally. The name “Gary Greene” has been known to Houston households since 1963.
#1 in Houston MLS in listings taken and sold!
1,000 licensed sales associates
21 offices in Greater Metropolitan Houston
The most Certified Negotiation Experts [CNE] in the country.
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My Professional Experience I will be there to guide sellers every step of the way, from staging listings, hosting open houses, and closing. For my sellers I will provide access to industry leading marketing, including advertising on a variety of television channels, print publications, and thousands of websites.
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Licensed in Texas Born in White Plains, New York Moved to Houston in 2008 Graduate of Rutgers University with a B.S. in Criminal Justice • Business Consultant and Broker for over 12 years • Member of the Houston Association of Realtors®, the Texas Association of Realtors® and the National Association of Realtors® • Certified Negotiation Expert (CNE®)
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Your Insights Will Help Direct Our Targeted Messages……….
What was the most important feature to you when buying your home?
After living in the home, what features have you come to love most?
What impressed you most about your home and this neighborhood when buying?
If applicable: What did your children enjoy most about the home and neighborhood?
What other neighborhoods did you consider before buying?
Where did you live before you moved here?
What will you miss the most?
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Strategies to Enhance the Sale of Your Home
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Our first goal is to sell your property at the highest possible price… Target marketing improves our chances to find the ‘right buyer’ and they are willing to pay more Step one: We will identify the unique features and lifestyle benefits of your property and neighborhood as a first step. Step two: We will incorporate these unique lifestyle benefits and features into the most effective online and offline marketing and promotional media. Step three: We will determine where the “right/best buyers” are and specifically direct property promotions and advertising towards them.
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When we expand the buyer pool, we increase the chances of creating competition for your home and competition among more than one right buyer will improve your chances for the highest possible price.
I will promote your home both online and offline to potential buyers and other agents
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Our second goal is to sell
your home in your time frame, and expanding the buyer pool is a successful strategy to accomplish this.
Where Buyers Look for Homes
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Online Promotion
In 2017, 95% of homebuyers used the Internet as a source to find their home. It is important that we have an online strategy to promote your home
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We Will Market Your Home Online
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Gary Greene.com Drives Traffic to Your Home •Registered buyers on GaryGreene.com will be alerted about your home when it goes into MLS. •Zillow.com has the most national traffic. As your listing agent, I’ll be listed as such for contact on the detail page for quick response to inquiries. This includes Trulia.com
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BHGREÂŽ & BHG Drives Traffic to Your Home
bhg.com 9 million visitors each month have the ability to get to your listing when they visit this site. The Friendliest Search in Real Estate – lifestyle and community search functionality.
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Mobilizing Local Agents According to NAR, 89% of all buyers used a real estate agent as a source of information in the purchase of their home. I will mobilize the local agents to show your home: Entering it in the MLS Holding Broker Open Houses Emailing Just Listed notices Posting on social media sites Distributing flyers
I will also target agents who are known to work in this area in case they have buyers ready to go!
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Mobile Marketing - Media Reaching Today’s Buyer
Consumers [74%] are searching for homes today using mobile devices more so than on a desktop*. BHGRE.com, GaryGreene.com and our private label app – “Houston Homes for Sale” insures that mobile consumers get a great experience when viewing your home on any mobile device. *Source: National Association of Realtors® 2017Profile of Homebuyers and Sellers.
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Target Local & National Buyers with our Social Media Presence
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The Power of
Open Houses advertised online & offline 52% of all buyers in 2017 used Open Houses as a source of information in the purchase of their home
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The Power of Yard Signs 48% of buyers used yard signs as an information source to find a home last year. Consumers associate quality with our brand
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Helping You Get The Word Out Advertising Direct Mail Flyers
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The Power of a Brand Consumers associate quality with the brand
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Relocating Houston for 55 Years We have a large sphere of influence and a worldwide network of agents behind me Your buyer could be anywhere in the world
1963
2018
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I will be at work on the third goal, a sale with the least inconvenience to you and your family, every step of the way • Communicating with you as often as you choose and in the method you choose • Showings scheduled with notice and at reasonable times • Following up for feedback when your home is shown • Scheduling public and Realtor open houses that fit your schedule and with plenty of notice • Advising you, should I leave town, of the agent in my office who will take my place • Provide advice and counsel • Negotiate always and in every way in your behalf.
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I am committed to be your advocate in the negotiating process to help you achieve a better bottom line.
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Negotiation & Closing When we have an interested buyer who makes an offer, that is when I put my expertise to work. Multiple Offer Negotiations Price Negotiations Financing Negotiations Closing Cost Negotiations Repair Cost Negotiations Closing Date Negotiations Occupancy Negotiations
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Negotiation & Closing When we have negotiated and executed a contract with all terms and conditions agreed upon, then I become responsible for making sure every detail is handled correctly and in the necessary time frame.
I’ll be responsible for all the moving parts it takes to manage the process including:
Other agents involved
Attorneys
Property inspectors
Insurance agents
Lender representatives
Title underwriters
Closers
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THANK YOU
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Our Commitment to You Our commitment is to provide a results-oriented real estate experience that will achieve the highest price possible for your home with the least inconvenience to your family and in a time frame that meets your needs. As your marketing professional, I will: •Communicate with you on an agreed upon interval and method: phone, email, text message •Provide you with ideas and recommendations that will enhance the presentation of your home to the public and to the real estate community. •Develop a list of features that will more likely attract showings to the right buyers. •Schedule the dates you can expect completion of marketing activities including: Multi-photo marketing on all web sites, provided web site accepts multi-photos under normal conditions. Color flyers strategically distributed to generate activity Mobilize the entire local market sales force of Realtor® members of the Multiple Listing Service®. This will include e-mail or direct notification to those agents who have sold a home in your area in the last six months. Place your home on high-traffic real estate internet sites – see our Internet Marketing Menu. Communicate daily or weekly updates about changes in your market. •Periodically reevaluate the market, reviewing with you recent activity of sales and new listings. •Provide you with available feedback after showings, when received and be candid about suggestions that are made to improve our position. I will look for every opportunity to obtain an offer to purchase your home. •At your request, I will obtain information and a sample quote on insurance for your home in order to facilitate the sale. •Obtain information from the buyer on their ability to qualify for a mortgage before you are asked to take your home off the market for a contract. •My manager will be available to discuss any concerns with you. •When an offer is received on your home, I will diligently work as your advocate to help you achieve the highest price and the best terms possible. I will also be your advocate in the negotiation of repairs. •Coordinate all the closing procedures with the mortgage company, the title company, the appraiser, the inspectors, and the cooperating agent. •Review your papers before closing, if available and attend the closing with you. Our Guarantee to You: If, during the listing period, you feel that I do not perform to this standard, you may talk with my manager and if your concerns can not be satisfied, Better Homes and Gardens Real Estate Gary Greene will release you from the listing.
______________________________________ ______________________________ Better Homes and Gardens Real Estate Gary Greene Agent _________________ ____________________________________________________ Date Seller