• There are millions of apps available in the app stores right now and the necessity for standing out amongst them is very much obviously very much high. • As the competition amongst the app developers are increasing everyday it is becoming more difficult to achieve the success nowadays. • The market of the app development is changing rapidly & it is important that the app developers improve their tactics. • Let’s have a look at some tips and strategies that you must follow to get your app stand out strong in the sea of apps in the app stores.
• Major app stores have an algorithm which gives high priority to the optimization of the apps according to their algorithm. • Include the ratings, Meta tags & keywords, screenshots, title of the app, number of downloads etc. • Properly optimized title with proper keyword is most important app store optimization technique.
• Google’s Ad words keyword tool can help you to identify the keyword to be used for the title of your app.
• Of course you can not ignore the social media marketing & optimizing it that is on Facebook, twitter, G+ etc. • Social Medias can help you in the marketing in many ways by creating the brand awareness and also target the right audience for your app. • Social media can be one of the most effective ways to increase the app downloads.
• Create a page and promote it and target an audience to increase the likes of your page.
• Organic results & reach are much more important than the paid results as they are much more loyal than that of the paid visitors. • The organic rankings different in different app stores like the Google play store and Apple app store. • It is necessary that you understand those differences in order to get the maximum exposure.
• Higher usage ratio per download of your app will get you on the top of the app store with better rankings.
• Email marketing is an old traditional method but it is still one of the most effective methods to build traffic. • Email marketing can help in building encouragement by converting the recipients into users. • You can maintain the loyal users by rewarding them with special benefits on the app depending on the type of business you are having.
• Also provide discounts on products or your services to the most loyal users.
• The click through rate by advertising your app through the ad networks can help in boosting the ratings of your app. • Promote your app through the apps and banners. • There are hundreds of ad networks available like iAds, AdMob, Mojiva etc.
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