• There are millions of apps on the mobile app store for different categories like game, education, entertainment, business etc. • It has become a important requirement for almost all the businesses even though they have websites for their products. • Thousands of app being released each and every day all those apps are made for one or the other purpose. • Let’s have a brief look at few of the methods that you must follow to build an app for your business.
• Just like the SEO for Google, yahoo etc. we also have ASO for the play store, app store etc. • Top app stores in the world that is the Google play store and the Apple appstore have an algorithm using which they can arrange top apps according to their priority. • App store optimization includes the title of the app and make sure that you have filled all important details in it.
• The downloads, tags, keywords, ratings as well as the quality of screenshots also affects the ASO.
• Use the promoted tweets which can be very much useful for the app marketing. • You can do an analysis on the keywords that give you the maximum ROI for the twitter marketing by starting with a small budget on different keyword combinations.
• Create a low budget micro website for your apps so that you can increase the possibilities of the app reaching maximum people in the target market. • The micro website can benefit you by attracting more of organic reach for your app who is more likely to download your app.
• Facebook, twitter, G+, Pinterest etc. which has billions of active users is an amazing platform to market your app so that you can reach out to the audience. • Get a bundle of positive reviews for you app which is really a very important factor for the app in encouraging the users into downloading the app. • Use the negative reviews to improve the app and also provide the users with some cool offers for the positive review they give for your app.
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