www.behance.net/sellyclaudialie sellyclaudialie@hotmail.com
Portfolio
2014
Bit & Run Bit & run is a food and beverage business that operate in a truck. Bit & Run is a slang from Hit & Run, and I change Hit to Bit which stand for Bite. I chose Bit & Run because it’s catchy and match because bit & run operate on the road. The target market is teenager , that’s why I make the truck animated. I chose also chose Caviar Dreams typeface for the & to make it playful and friendly. I chose Avenir Next to represent clean and neat, so the customer can trust us about the food quality. And I chose school concept because of the target market is teenager. It’s in black and white because its resemble zebra cross.
Bit & Run’s Stationery
Bit & Run’s Member Card
Bit & Run’s Food Truck
Bit & Run’s Uniform
Veteran of War This project is a series PSA about Indonesian Veteran of war who has sacrifice their life for Indonesia’s and our freedom, but now they are slowly forgotten. It’s ironic that some of them are very proud wearing their uniform, even the government do not give them any compensation and they barely life in the hovel. So this PSA is a campaign to remind people, especially the government to appreciate and take care of them not only in independence day but everyday. We need to pay them back not throw them away. The Concept is Nostalgia and straight forward. With polaroid photo in the middle to remind people how they have been through and how they love this country more than their life. The typography for the body copy is thin and san serif for represent that nowadays they have been suffered and forgotten.
Haroemanis Food Festival Haroemanis is an Indonesian food festival held in Copenhagen, Denmark. The logo is watercolor based. It represents the ingredients of the food. The various shapes represents different taste that people have. Brown for the logotype, represents the spices. The swirls represents taste and smell of the food. The arrangement of it represents traditional food container. Each colors connect to sense. For example, people often relate the color red to hot and spicy. If youturn the graphics into pattern, it looks like a kebaya pattern. The cooks for these food are usually traditional ladies or housewives who wears kebaya.
Team : Jessica Lauw, Priscilla Siahaan & Selly Claudia
Haroemanis’ Stationery
Haroemanis‘ Voucher
Haroemanis‘ Social App
Blue Whale is a newly founded fruity beverage in Indonesia. It offers a fresh, healthy, and practical beverage. It’s approach to customers are more simggerple and honest than the other airways. Nevertheless, Blue Whale uses serving time as fast as possible, but still serves the best, delicious beverage. Nowadays, a student can be count as a busy person for their tight schedule and needs of high mobilization. Because of this, the amount of busy people in Indonesia keeps on increasing. However, Blue Whale offers that practicality but still offers healthy lifestyle with fresh beverage.
Blue Whale’s T-shirt
Blue Whale’s Packaging
Blue Whale’s Counter
Blue Whale’s Counter
Parallax Website
The objection of this project is to make a website using Adobe Muse cc. So, I made my own portfolio website using parallax method and anchor.
Landing Pages
Profile Pages
Portfolio Pages
Contact Pages
NYLON Indonesia Redesign
Nylon is fashion magazine that well known in many countries. The target market of the magazine is class B-A teenagers. Nylon is unique and edgy magazine, they mix fashion with pop alternative music.
Tè Branding and Packaging TÈ is an Italian tea, not just a tea, mind you, but a companion for your mood in which every flavour defines your day. Grab a teabag, brew, and take a sip. Which flavour did you get? Our main theme is baroque, Baroque makes us think about something rich and opulent which brings us into the european tradition of drinking tea. Sure, everyone from all social strata drinks tea, but not all of them drink a luxurious kind of tea. What we’re trying to achieve is the expensive and romantic look for the tea. TÈ mood tea represents the richness of taste and mood of the feminine figure because us women are tend to be emotional and romanticise the littlest things in life. We offer 6 tea flavours represented by 6 genera of birds and flowers and each one of them tells a story about your mood.
Main Doeloe Yok! Festival Nowadays Indonesian Traditional Games have been endangered. Children are rarely introduce and play traditional games. They prefer to play with their computer and video games, even some of them are addict to it. And some of parents prefer to let them play computer and video games than play outside because of society situation nowadays. Based on that concern main doeloe yok ! is an event about Indonesian traditional games where the children are introduce and get experience to play Indonesian Traditional Games. This event also has some other purpose, such as : To preserve Indonesian Traditional Games, to let children to play and socialise with their peers, teach them to have a fair game and team work , healthy issues , and physiological issues. The objective of this project is to create and promote the event based on the target market.
It called main doeloe yok! because it has invite impression , and it was how children asked their peers to play back then. The word doeloe is an old spelling of dulu which is give an old and traditional feeling. The colors represent modern and excitement of children nowadays. The theme of this event is “ Have fun with your real friends “, means to teach them how fun to play with their peers instead of just sit and play alone with their computer games. The primary target is children around 6 years old to 15 years old, especially children who have addiction with electronic games. And the secondary target is their parents, especially housewives and employees
Traditional Media Direct Mail
Traditional Media Billboard
Traditional Media Direct Mail
Traditional Media Lamp post sign
Creative Media Canteen Table The congklak and Snake Ladder will be distribute to some of schools. We will put them at the canteen table where the children can play when the school end or while they have their break.
Digital Media
Thank you. Portfolio 2014