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Semalt SEO Tips
Semalt Expert Reveals The Current SEO Truths
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Today the majority of companies are not well aware about how they can apply SEO and ultimately, make it a critical element of their promotional and business interventions. Since SEO process has gained popularity, brands have consistently try to reach top positions in search results in order to boost their website visibility online. But the problem is that SEO serves not only this purpose but the number of other marketing trends as well.
SEO has been experiencing signi cant changes since this practice was established, but the most of its primary concepts remain the same. By understanding the fundamental SEO truths, an individual as well as company can reap great bene ts.
Igor Gamanenko, the Customer Success Manager of Semalt, Digital Services, describes the fundamental truths about SEO, relevant for today and the near future.
The Basics are Critical
Value is the King
"Value is the King" is the philosophy that individuals in the SEO world recited to themselves and their customers more ten years ago, but it remains valid today. The philosophy is based on the argument that generating content does not necessary leads to increasing engagement and traf c. As a result, SEO experts together with the stakeholders should brainstorm to design the content that is customer speci c. The team should come up with the game changing strategy to succeed in a speci c industry.
In the early 2000s, SEO teams were eager to use social media to enhance keyword rankings. Despite the fact that social media pro les have contributed to the development of search engines, it is yet to provide the direct lift. It was interesting to observe how in uencer and social media marketing have played an important role in fostering brand recognition by search engines. In various cases, brands have used social media to encourage customers to search for the brand through search engines. So as soon as customer behavior tends to be in uenced by bloggers reviews and similar feed, the best way to boost brand awareness is to involve the right individuals in the social sphere.
