Analyst Briefing Presentation on “Augmented Reality & Virtual Reality Market - By Technology (Mobile & Spatial AR, Semi & Fully Immersive VR); By Sensors & Components (Accelerometer, Data Glove, HMD, ICs); By Applications (Medical, Military, Gaming), By Geography (2013 – 2018)” to be held on August 5, 2013 The E&SC practice at MarketsandMarkets is pleased to announce its Analyst Briefing presentation on the "Augmented Reality & Virtual Reality Market - By Technology (Mobile and Spatial AR, Semi and Fully Immersive VR); By Sensors and Components (Accelerometer, Data Glove, HMD, ICs); By Applications (Medical, Military, Gaming), By Geography (2013 - 2018)" to be held on August 5, 2013. Augment reality is a field which deals with the superimposition of real images and computer generated data. Virtual reality is a technology which enables a user to interact with a 2 dimensional or 3 dimensional visual or sensory environment. Based on technology augmented reality is classified into two types: vision based tracking & spatial display and virtual reality technology are classified based on immersion which includes interactivity and stereoscopic view. The applications of augmented reality and virtual reality include e-commerce, marketing, automotive, education, medical, and so on. In the report both, augmented reality and virtual reality applications have been considered for analysis.
The major driving factors for the augmented reality and virtual reality technology are the increasing adoption of the Smartphones and Tablets. In healthcare also the use of augmented reality and virtual reality technology is showing a double digit growth. Global dedicated devices augmented reality market is expected to reach $659.98 million by 2018, whereas the immersive virtual reality market is expected to reach $407.51 million by 2018. The mobile based augmented reality and non-immersive virtual reality market analysis is done separately to maintain the mutual exclusiveness of data sets. The e-commerce and marketing application is expected to grow double in a couple of years. The virtual reality as well as an augmented reality application in the healthcare industry has shown a remarkable growth in the market. Advancement in virtual reality technology, there is a lot of demand in application like gaming, entertainment, film and, television. The penetration rate of the augmented reality and virtual reality based product unit shipments is growing rapidly. The global augmented reality and virtual reality market is segmented into four major segments namely: sensors, technologies, applications and geography. All the major segments are further segmented into sub segments. All the segments and sub segments are separately described in the report. Application is the major segment as all the major end user applications are covered in the report. Geography-wise, segmentation is also done for augmented reality and virtual reality market. Geography is segmented into four major regions, namely North America, Europe, APAC, and Rest of the World (ROW). Some of the major applications which are covered in the report are consumer electronics, industrial and commercial applications. The major players in this augmented reality & virtual reality market have been profiled with detailed information like acquisitions, mergers, new product launch and agreements to name a few are Total Immersion (France), Metaio GmbH (Germany), Qualcomm Inc ( U.S.),
Vuzix Corporation (U.S.), Wikitude GmbH (Austria), Layar B.V (The Netherlands), and so on. The agenda for the briefing includes discussion on key high growth markets, thereby marking the growth trend in the global augmented reality and virtual reality market. About MarketsandMarkets MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. Contact: Mr. Rohan North - Dominion Plaza, 17304,Preston Road, Suite 800, Dallas, TX 75252 Tel: +1-888-600-6441 Email: sales@marketsandmarkets.com