The Electronic Shelf Label (ESL) Market is estimated to grow from USD 186.5 Million in 2014 to USD 399.6 Million by 2020, at an estimated CAGR of 14.1% between 2015 and 2020. Electronic shelf labels (ESL) are small wireless display systems which can be replaced with traditional paper pricing systems used in almost all the retail stores. ESL links the shelf price to the store’s scanning database directly and has a provision for changing the price of the items remotely. The growing requirement of retailers to automate their product pricing, using a centralized control system which increases accuracy and efficiency of store operation, creating ample growth opportunities for the market in coming years. The major players in this market are Pricer AB (Sweden), Store Electronic Systems, S.A. (France), Displaydata (U.K.), Imagotag GmbH (Austria), M2Communication, Inc. (Taiwan), Samsung ElectroMechanics (South Korea), Altierre Corporation (U.S.), Advantech U.S., Inc. (U.S.), Wincor Nixdorf (Germany), E-ink Holdings, Inc.(Taiwan). Sample pages of the Report :http://www.marketsandmarkets.com/requestsample.asp?id=40815676 Europe is expected to hold the largest market share and dominate the ESL market because of the presence of large number of ESL manufacturers and end users in this region. The segmented ESLs are expected to show the least growth rate in Europe during the forecast period. While APAC offers potential growth opportunities as there is rise in technology adoption and expansion of major retailers in this region. However, the availability of cheap labor and lack of IT flexibly is hampering the growth of the ESL market. In present conditions, ESLs are used only by Tier I and II retailers or those have a high scale of operations. However, in emerging markets such as APAC and RoW, it is hard for retailers to justify the investment made in this technology. In APAC, only countries such as Japan, China, South Korea, and Australia are contributing to the ESL market, and other countries lag in use of
these electronics labels. The reason for non-acceptance of these labels is due to the low penetration of organized retail stores and availability of cheap labor. These regions are not very aggressive in technology adoption and also the existing infrastructure facilities add extra burden on retailers. But the key players have started developing cost-effective labels for these markets by collaborating with private regional partners. These partnerships are expected to help the market to grow into these high growth regions. Report for Inquiry :http://www.marketsandmarkets.com/Enquiry_Before_Buying.asp?id=4 0815676 The electronic shelf label (ESL) market is estimated to grow from USD 186.5 Million in 2014 to USD 399.6 Million by 2020, at a CAGR of 14.1% between 2015 and 2020. Electronic shelf labels are used in retail stores, namely, hypermarkets, supermarkets, non-food retail stores, and others to replace traditional paper pricing labels with electronic wireless technology-aided labels. The ESL links the product price to the centralized store server and enables retailers to remotely change the price of the products. The installation of ESLs allows retailers in realtime product positioning and creating interactive instore environment. This report aims at estimating the current market size and future growth potential of the ESL market. The base year considered for this study is 2014, and the market forecast from 2015 to 2020 is given. The key drivers for this market are real-time product positioning, return on investment, cost savings, and accuracy. In mature regions such as Europe and North America, the stringent government policies regarding the product pricing plays a vital role in driving the demand for ESLs. The retailers may be fined in case of any pricing error; therefore, the traditional paper labels would be replaced by these electronic labels.
The full-graphic ESL would play a key role in developing ESL market
Currently, full-graphic ESLs are the most demanded ESL product. These labels are mostly used by Tier I and Tier II retailers. These labels use epaper as its display a component; it is an advanced version of segmented e-paper displays. The major benefit of these labels is energy efficiency and its ability to project graphical objects such as logos and callouts that help in real-time product positioning. Therefore, the benefits of fullgraphic ESLs would attract more retailers and is likely to play a key role in developing the overall market. Radio frequency (RF) expected to hold the largest share of the market based on wireless communication systems during the forecast period Wireless communication technologies play a critical role in the overall electronic shelf label system architecture. The network formed by communication technologies allows retailers to update the price and other information whenever required. Radio frequency is expected to dominate the market during the forecast period; RF technology is considered as a stable communication technology which can be integrated easily with electronic devices, such as ESLs, for fully automated data transfer. It also possesses an electronic memory which is beneficial for information storage with respect to assets which strengthen the ESL network. ESL systems expected to witness a high demand from non-food retail stores The non-food retail sector showing promising growth in terms of ESL adoption. In non-food, especially for electrical products and mobile phones, the need to compete with online stores, such as Amazon, has generated new growth avenues for vendors since price and model descriptions can change frequently. In this industry, competition is the key factor that triggered retailers to invest in ESLs. Further, these retailers want to compete with online stores where customers get hourly discounts and special offers on the purchase. Therefore, these electronic labels help non-food retailers to deploy their in-store strategy of influencing customers’ decision by price fluctuations.
Europe dominated the ESL market; APAC to grow at the highest rate during the forecast period Currently, Europe dominated the market because of the presence of major ESL manufacturers. North America would be market leader by 2020. The ongoing pilot projects and growing awareness of associated benefits are the key reasons for this growth. In APAC, Japan is the only country which contributed to this market in the past, but with the growing demand for retail automation products, the ESL market in other countries, such as China, South Korea, and others, have also started growing. Hence, because of ample scope of expansion, the APAC market is expected to grow at the highest CAGR during the forecast period. Report Information : http://www.marketsandmarkets.com/Market-Reports/electronic-shelflabel-market-40815676.html This research report categorizes the global ESL market based on product type, communication platform, component, store type, and region. The report describes the drivers, restraints, opportunities, and challenges with respect to the market. The porter’s five forces analysis has been included in the report with a description of each of its forces and their respective impact on the market. We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository. Contact: Mr. Rohan Markets and Markets UNIT no 802, Tower no. 7, SEZ Magarpatta city, Hadapsar Pune, Maharashtra 411013, India 1-888-600-6441 Email: sales@marketsandmarkets.com