Excellent performance

3. Magento community

Magento has a huge community of dedicated developers, programmers, bloggers, project managers, etc. If developers are facing any issue, they can reach out to the community members. More than 360,000 forum members are associated with the community, they are well equipped in providing proper guidelines and fixes for a particular issue. Magento community regularly updates users about trends and the latest tech.

4. Open-source platform

Magento is free and open-source, unlike one of the top competitors Shopify, where you have to pay. The platform allows online retailers to customize websites aligned with their business preferences. If you hire a Magento development agency, Magento experts can develop and promote your Magento online store with the help of Magento modules. By installing or developing Magento modules on the online store, the developer can add new features for an impressive look and feel.

5. Excellent performance

Magento is a clear winner when comes to reducing page load time, query processing and other static operations, it ensures high performance of your ecommerce website. Magento is also preferred for its thousands of extensions that can be used for customization purposes. You can easily make your ecommerce website stand out by adding new customizations.

6. Payment options

The incorporation of popular payment methods on e-commerce websites is a must considering the ease of part of customers. Magento supports almost all popular payment methods such as PayPal, Authorize.net, Google checkout, Amazon payment, bank transfer, cash on delivery and other methods. If possible, always provide users a variety of payment options on your online store so that your customers can make online payments without any hassle.

7. SEO-friendly platform

Magento is an SEO friendly platform that gives you an advantage over other ecommerce solutions. The platform is packed with features such as SEO friendly URL structure, sitemaps, positioning layer, URL requires, descriptions, etc. Integration of SEO plugins and extensions can help your website rank higher, so go for these features for making your website more friendly and easily crawlable by Google bots, for better search engine result page positioning.

8. Mobile experience

Around 60% of online buyers use mobile devices to place orders. Therefore, you need to develop an online store that is compatible with smartphones. Fortunately, Magento supports HTML5 to enhance the shopping experience on mobile devices and also help adjust the image size and supports video. In simple words, Magento can be the best choice for developing an exceptional mobile shopping performance.

9. Third-party integration

With Magento’s development platform, it is easier to integrate a large number of third-party services on your e-commerce website. This involves including payment gateways, database applications, transportation, shipping, order tracking, etc. Additionally, the platform offers built-in google tools such as google analytics, Google checkout, and Google base, which help you keep a tab on your website’s performance.

Let’s compare Magento with other top e-commerce solution

Magento development services are used by many e-commerce websites around the globe and the platform is becoming a top choice for all types of small and mid-level businesses. Magento not only offers incredible features, but it also outperforms popular e-commerce solutions such as Shopify and WooCommerce when comes to particular feature or service.

Let’s read in detail and compare popular online store development platforms.

• Magento

If you are selling more than 500 items on your e-commerce website, consider Magento for your online store. It offers a comprehensive solution in the long term, numerous customization opportunities, and a huge Magento community.

• Shopify

If you are in a hurry to sell products on your online store, Shopify is the best option. This is a great platform if you are not planning to switch to another ecommerce CMS and satisfied with existing themes and designs for your online store.

• WooCommerce

This is a perfect choice if you are looking for high-level customization. This WordPress plugin is best for small to mid-size online stores.

Conclusion

Whether you have an existing online store or plan to start one in the future, always choose a platform that fits your budget and preferences. Magento can be your top choice as Magento website development is cheaper compared to other platforms such as Shopify and offers many incredible features at a lower development cost.

If you buy Magento enterprise edition, you will receive a range of features such as segmentation with targeted offers, return management authorization, price and promotions, improved catalog management, a customizable CMS, and many more. In the case of an established business, you should focus on Magento enterprise edition, and you can hire Magento developers to create a scalable online store with features and functionalities of your choice.

Reference:

http://customerthink.com/why-choose-magento-for-e-commerce-websitedevelopment/