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THE COLOUR PURPLE Pantone, the go to colour trendsetters, have announced that 2018s ‘Colour of the Year’ is purple; ultra violet to be exact. The idea that one single colour can dominate an entire year is an odd notion, and one that we often merely think of as dictated by fashion. However, it’s not until you truly understand the history of a colour, research its meaning and its connotations that you can begin to understand the theory and reasoning behind the choice.
