Name:- Odinaka
Lavender Ekweremadu Tuor:- John Kelly. Module:- TFD1064-1213 Design Pratice Two.
University Of Huddersfield.
15th April, 2013.
New Graphic Design An Exploration Of Modernism And PostModernism.
Modernsim is the study of the Roman Catholic church that seek to accomodate the traditional Roman Catholic teaching with modern discoveries in science, philosophy, and criticism. This specific groups of people were said to have doubted/Not appreciated all accepted system, because they did not want any form of interseption on the creativiy of art , restriction and elimination of it. In the 20th early century here were some “ISM’S” which brought about problems and concerns to the world some were; • Epressionism. • Fauvism. • Cubism. • Futurism. • Surrealism. • Constructivism
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onism
xpressi :- This terms focuses more on expressing the meaning of drawing specifically in the 20yh century, this movement was a big boom in Germany in the year 1905-1925 and it’s purpose was to ex-
Expressionalism Pictures And Explanation:-
On this case of this picture it is signifying the crucification of JESUS CHRIST on the cross. Its embryonic forms can be recognized in the physical and spiritual suffering depicted in Grunewald’s ‘Crucifixation’ above, in the toutured vision of Martin Schongauer’s engraving of he ‘Temptation Of Saint Anthony’ below.
At the end of the 19th century, this expressionalism spirit resurfaced in the paintings of two awkard and isolated personalities- One was the dutchman, Vincent Van Gogh and the other a Norwegian , Edward Munch. While the impressionists were admiring the colour and beauty of the natural landscape. Van Gogh and Munch took a radically different perpective, they both choose to look inwards more on ‘self-expression’
Fauvism
:- Fauvism is the style of les frauves (French for “the wild beasts� a loose group of early twentieth-century Modern artists whose works emphasized paintely qualities and strong over the representational or represenational or realistic values retained by impressionism. While Fauvism as a style began around 1900 and continued beyound 1910, the movemewnt as such lasted only a few years, 1904-1908, and had three exhibitions. The leaders of the movement were Henri Matisee and Andre Derain.
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ubism:- Cubism is an early 20th century avant garde art movement pionerred by Georges Braque and Pablo Picasso, and later joined by • Juan Gris; He was a spanish painter and sculptor who loved and worked in France most of his life, Was born on (March 23, 1887- May 1927)
• J M
inger
ean etz :-He was a French painter, theorist, writer, critic and poet, born in Nantes, France. His works is said to have been influenced by he Neo- Impressionism of “George Seurat” and “Henri Edmond Cross” >>>>>>> Jean Metzinger
A G izes
lbert le :- He was a French artist, theoretician, philosopher, a founder of ‘Cubism’ and an influence on the ‘School Of Paris’ He was born (8 December 1881- 23 June 1953) He was alos a member of Der Sturm, and his many theorithecal writings were originally most apprecisated in Germany.
R ert D
ob elaunay:-He was a French artist who, with his wife Sonia Delauney and others, cofounded he Orphism art movement, noed for his srong colours and geometric shapes. He was born (12 April 1885- 25 October 1941). His later work were more abstract, reminscent of Paul Klee. His Key influence related to bold use of colour, and a clear love ofr experimentation of both depth and tone.
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enri Le auconnier:-Henri Le Fauconnier studied in the studio of Jean Paul Laurens, then in the Academie Julian. He exhibited at the Salon des Independants in 1905, implementing bold colours in line with Henri Matisse.(July 5 1881- December 25, 1946).
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ernand eger:- He is a French painter, sculptor, and filmaker. In his early works he created a personal form of cubism which he gradually modified into a more figurative, populist style. His bodly simplfied treatment of modern subject matter has caused him to be regarded as a fore3runner of pop art. He was born (February 4, 1881- August 17, 1955).
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uturism:- It was an ‘artistic’ and ‘social’ movement that originated in Italy in the early 20th century. It emphasixed and glorified themes associated with conemporary concepts of the future, including speed, technology, youh and violence, and objects such as he car., the airplane and the industrial city.
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urrealism:- It is a cultural movement that began in the early 1920’s, and is best known for its visual artworks and writings. The aim was to resolve he previously contradictionary condiions of dream and reality. It works feature the element of suprise. Surrealism developed out of the ‘Dada’ activites during World War 1 and the most important center of the movement was paris.
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onstructivism:-It was an aristic and architectural philosophy that originated in Russia beginning in 1919, which was a rejecion of he idea of autonomous art. The movement was in favour of art as a practice for scocial purposes. Constructivism had a great effect on modern art movements of he 20th century, influencing major trends such as ‘Bauhaus’ and the ‘De Stijl’ movement
G D raphic
esign
And Modernism.
Most areas in design blend amongst one another, in the movements of the ‘ISM’S’, the philosophies and collective Graphic Designs. Of recent it can be said that design in graphics may have lost some of its concepts. During the “Obama Prsedential Election” a new typographic logo using the goham typeface was introduced, iy seemed contemporary at that time. The mode of he Obama’s fontt was used for his campaign because with the help of the typography, he had gotten nessecary attention with the typeface. Expessional and Fauvism did not have much influence on ‘Graphic Design’, because it was considered o priminal. Modernism was a reductive movement[ In the sense that it was a way to break from pictorial represenatation.
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quation
OM f
odernism
Cubism+ Futurism = Modernism Cubism expanded into a booming stage with the help of Picasso, Braque and a few more people, in order to replace he impressionist focus on the surface of objects with more corcerned concept of colour and form, and atempt to express the idea of ana object.
Cubism has mosly been seen as the most important influence in twentieth century art, because of its technical
and formal aspects ; perhaps this view ignores some oher features particularly “REALISM�.
Futurism was presented as a modernist movement celebrating the technological future era. The car, plane and the industrial town were representing the motion in modern life and the triumph over manover nature. Futurism was inspired by the development of Cubism and went beyound its techniques. Futurism influenced many other 20th century of movements, including Art Deco, Vorticism, Constructivism and Surrealism. They mixed activism and artistic research. hey organized events that caused scandal. Eveyhing was there to help them to glorify Italy and lead their country into the age of modernity. Furturism was largely Italian movement, althgough it was practiced in oher countries. The two most noyified countries were France and Russia , which were both close to Furism.
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uturism
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rchitectural
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Of Modernism
as tation At the booming regime, a meshing of car culure and he space Age brought about the gaudy and garnished architecture. This style lie in sweeping arches and hard angles,
Southern Carlifonia went most notable north and south along the shore to become a symbol of west coast futurism.
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cDonalds The main format for the syle were harbored in the roots of its founding. Coffee shops, gas stations and fast food venues used his architecture as much as a marketing campaign as for structural support. The Mcdonalds of the 1950’s and 60’s famously adopted Google Style.
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as egas The Las vegas of the 1950’s can be said o be one of the first latge scale experiments to Google architecture. Knowingly the ‘Las Vegas’ sign embioded the futuristic style. With the signature starburst and bold colours as the main features, the sign would serve as a simple roadmap for google architects to follow.
TS he
pace
Needle
he space needle, with its resemblence to a flying saucer and broad, sweeping geometric gestures, this building above emboided the other worldly essence of the movement. The wonder of Google architecture lay in he unknown and though this architecture has been discredited
as frivolous and overall unimportant it shaped he architecture of an era.
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esigners
O
1. CHARLES ARNOLDI 2. GARY BASEMAN 3. FLETCHER BENTON 4. ERWIN BLUMENFELD.
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Modernism
C A harles
rnoldi
Charles Arnoldi also known as Vhuck Arnoldi and as Charles Arthur Arnoldi is an American painter, sculptor and prinmaker. He was born April 10, 1946 in Dayton, Ohio. Fragile Mind
Arnoldi’s paintings seems exuberantly self-involved. iummune to the grating of events in the streets and world wide outside- the more so beacause they seem to make a projec of distancing colour from action, even from performing as code for feelings. In Los Angeles the painter Charles Arnoldi show at modernism feels a little the way it did to enter Andre Emmerch’s or Lawerence Rubin’s Mahattan Galleries
G B ary
aseman
Gary Baseman is a contemporary artist who woks in various creative fields, including illustration, Fine Art, Toy Design and Animation. He is the creator of the EmmyWinning ABC/Disney cartoon series. He is noted for his playful devious and cleverly named creatures, which recur hroughout his body of work. Baseman’s art is frequently associated with the lowbrow pop movement, also known as pop surrealism. He was born in (1960).
F B lecher
enton
He was born (February 25, 1931 Jackson, Ohio). Fletcher is known for his kinetic sculptures which are scuptures that move, but he began his career as an abstractionist painter in the 1950’s and 60’s, He got tired with he limitations of canvas, and then work on the movement with geometric patterns pieces and boxes.
E B rwin
lumenfeld
Erwin is regarded as one of the most influential photographers of the 20th century. An experimental and innovative, he produced an extensive body of work throughout his thirty-five year career including black and white nudes, celebrity portrature, advertising campaigns and his renowed fashion photography. He was born in Berlin in (1897).
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M
ODERNIS
Embracing change and the present, modernism encompasses the works od thinkers who rebelled against nineteenth century academic traditions, believing the”Traditional” forms of art, architecture, literature, religious faith, social organization and daily life were becoming outdated; they directly confronted the new economic, social and political aspects of an emerging fully industrialized world
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arwin And
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arx
Darwin’s theory of evolution by natural selection undermined religious certainty of the general public. The notion that human beings were driven by the same impulses as “Lower Animals” proved to be difficult to reconcile with the idea of an ennobling spirituality.
Karl Marx seemed to present a political version of the same proposition: that problems with the economic order were not transient, he result of specific wrong doers or temporary condotions, but were fundamentally contradictions within the “Capitalists� system. Two of the most disruptive thinkers of the period were, in biology, Charles Darwin and, in Political science, Karl Marx.
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M
mpressionis
Two important art movements originating in France that had an impact on modernist thought were impressionism and symbolism. Some famous impressionist painters are Claude Monet, Eduard Manet, Pierre Auguste Renoir and Edgar Degas.
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harecteristics
OI
f mpressionist
• Painting include visible brushstrokes. • Open Composition. • Emphasis on light in its qualities. • Ordinary subject matter. • The unusual visual angles.
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ymbolis
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Symbolism was largely a reaction against Naturalism and Realism, movements which attempted to objectivly capture reality. Symbolism was marked by a belief that lanuguage is expressly symbolism in its nature and that poetry and writing should follow connections that the sound and texture of the words create.
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ocial And
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conomic
Changes
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uring this period many social, political and economic forces were at work that would become the basis to argue for a redically different kind of art and thinking. Cheif among these was indusralization, which produced buildings like the Eiffel Tower (consructed in 1889), which broke all previous limitations on how tall man-made objects could be. Industrial urbanisation brought with it many problems and changes in the ways in which people lived their lives. With the invention of the telegraph offerng instant communication at a distance, the experience of time itself was altered.
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odernism’ s
S
econd
Generation :
By 1930, Modernism had entered popular culture.
With the increasing urbanization of populations, it was beginning to be looked to as the source for ideas to deal with challenges of the day. Popular culture, which was not derived from high culture but instead from its own realities (Particularly mass production) fueled much modernist innovation.
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OM
menities f odren Life One of the most visible changes of this period is the adoption of objects of modern production ino daily life. Electricity, the telephone, the automobile- and theh need to work with them, repair them and live with them- created the need for new forms of manners, and social manners, and social life. The speed of communication became part of family life.
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ost-Modernis
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What Is Post- Modernism? thought. Post-Modernism is in general the era that follows Modernism. It frequently serves as an ambigious overarching term for skeptical interceptance of Culture, Literature, Art, Philosophy, Economics, Archchitecture, Fiction and Literary Criticism. It is also confused with Deconstruction and Post-Structuralism because its usage as a term gained significiant popularity at the same time as twentieth-century post-structural
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N
econstructio
Deconstruction is one the post-modernist concern, Philosophy, Literary Criticism and Texual analysis debeloped by Jacques Derrida.
Deconstruction is a form of semiotic analysis, derived mailny from French Philosopher.
The final task of deconstruction is not to surpass all opposiions, because it is assumed that they are structurally nessecary to produce sense, hey cannot be suspended once and for all.
Post modernism believe that people resist realist concepts of power which is reressive, in order to maintain a claim on their own identiy. What makes the resistance important is that among the aspects of power resticted is that which forces individuals to take a single identity or to be subject to a particular interpretation. Some political scientists claim that the maginal sites are impossible to construct a coherent narrative, or story about what is really taking place without including cotensting and contradicting narratives through gestures hat were often funny, sometimes confrontational and ocassionally absurd. Most of all, over the course of two decades, from about 1970 to 1990, post modernism Post modernism shaterred brought about a new style itself. esttablished ideas about style. It brought a radical freedom to art and design Post modernism is perphaps the most controversial movements. This era defies definition; an unstable mix of the theatrical and theoritical,
Post modernism was a drasic departure from modernis’s utopian visions, which had been based on clarity and simplicity. The modernists wanted to open a window onto a new world. As in the 1980’s was close by, post modernism went into high gear. As the designer decade wore on and the world economy boomed, post modernism became the prefered style of consumerism and coporate culute. Ultimately this was the undergoing movement.
Post modernism collapsed under the weight of its own success, and the self-regard that came with it
Baseically Post Modernism is the direct opposite of Modernism. From my critical research i would say i did prefer Modernism to Post modernism.
THE END.