EVOLVING THE SENIOR LIVING BUSINESS MODEL
TOPIC TEE-UP: Dan Hutson Strategist and Innovator
Evolving the Senior Living Model
Where we are today What needs to change
1920
Population: 106MM 65+: 4.9M (4.6%)
Postwar Years
• Surge in births • Economic prosperity
Today
Population: 331MM 65+: 52MM (15.7%)
2035
65+ > under 18 for first time 78MM vs. 76.4MM
2060
Population: 404MM 65+: 95MM (23.5%)
1.8
80
© McClennan Group
23,500 properties 3MM units 5.3MM older adults
“I can’t WAIT until I’m old enough to move into the old folks home,” said no one, ever.
© GoBankingRates.com
argentum.org/webin
Our market: 12MM Potential market: 40MM
argentum.org/webin
Lots of opportunities Most don’t want what we’re selling Competition is growing
Now what?
Let’s reimagine the senior living industry (a modest proposal)
Redefine the job
Purpose
Connection
Stimulation
Pleasure
Fulfillment
Invest in the experience
Develop for the 75% Our market: 12MM Potential market: 40MM
Don’t try to be all things to all people
Stop duplicating and start innovating
Dan Hutson dhutson4994@gmail.com (818) 397-1532
OUR REACTOR PANEL: Charlie Trefzger, CEO, Affinity Living Group Richard Hutchinson, Chief Executive Officer, Discovery Senior Living Kai Hsiao, CEO, Eclipse Senior Living
Moderator: Margaret Wylde, PhD President and CEO, ProMatura Group, LLC