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ALFA 2015 MARKETING PLANNER | www.alfa.org/marketingplanner
a
EXPOSURE VISIBILITY RELEVANCE LIKE NEVER BEFORE
ABOUT ALFA The Assisted Living Federation of America (ALFA) is the largest national association dedicated to professionally managed, resident-centered independent living, assisted living, and memory care communities and the seniors and families they serve. ALFA is working diligently to evolve into an organization built for the future. To that end, we are realigning our priorities, refining our focus, and enhancing our program to create even greater value for our constituents. We’re stronger, and we’re grateful for the opportunity to work alongside you as we embark on the most transformative period for our association since its founding 25 years ago. The senior housing business will continue to evolve and we’ll be ready, thanks to our active, diverse, and engaged network – make sure your company has a seat at our table.
ALFA Membership Levels and Benefits – Overview Consider ALFA membership to engage and support senior living executives year-round and reap benefits that support your day-to-day initiatives. Companies may select the membership level that best serves their needs. Complete membership benefit details, including renewing member rates can be accessed online at www.alfa.org/membership. BRONZE n n n n n
$2,500
Board of Director Eligibility ALFA Conference & Expo member pricing Senior Living Career Center member pricing Editorial consideration in publications Access to reports, webinars, and tool kits
n Member-only n
awards program recognition
Complimentary printed copies of Senior Living Executive magazine
SILVER
$10,000
Silver members also receive all Bronze membership benefits EXECUTIVE PEER GROUPS C-level senior living leaders and executives gather for solution focused discussions. Owner/Operators participate in the Executive Roundtables and Industry Partners participate in the President’s Council. (Full details online.) SENIOR LIVING EXECUTIVE FORUM (October 21-22, 2015, Rancho Mirage, CA) An invitation-only meeting for members of the Executive Roundtables and President’s Council. PRESIDENT’S COUNCIL RECEPTION (May 5, 2015, Tampa, FL) A member event held during the Annual Conference & Expo for registered attendees from Gold and Silver members. RECOGNITION AT ANNUAL CONFERENCE & EXPO Member company recognition in conference program and signage.
GOLD
ALFA Membership Facts
421 75 % 4,025
member companies of communities represented in the Top 80 Largest Senior Living Providers are members of ALFA communities count on ALFA to support their business
$25,000
Gold members also receive all Silver and Bronze membership benefits EXECUTIVE ADVISORY BOARD MEMBERSHIP Gold member CEOs help lead ALFA’s strategic goals by participating in the Executive Advisory Board. CHIEF EXECUTIVE SUMMIT (December 1-3, 2015, Scottsdale, AZ) Member CEOs (or senior executive) are exposed to new ideas that can transform the way a company manages its valuable assets. This event includes powerful speakers and the opportunity to learn about cutting-edge trends in senior living. CEO DINNER AT THE ANNUAL CONFERENCE (May 5, 2015, Tampa, FL) Gold members receive an exclusive invitation for the member CEO (or senior executive) to attend an evening networking event with 125 of top industry leaders.
MEMBERSHIP BENEFITS & APPLICATION
ALFA.ORG/MEMBERSHIP
From left to right: Mark Ohlendorf, President & CFO, Brookdale; Granger Cobb, Director, Brookdale; Kai Hsiao, President & CEO, Holiday Retirement; Tim Buchanan, CEO, Legend Senior Living; Marilynn K. Duker, President, The Shelter Group; Dan Madsen, Chairman & CEO, One Eighty
A MARKET RIPE FOR INVESTMENT Senior living is booming and, as our nation sees a growing population of seniors living longer lives and seeking more active lifestyles, demand for senior living will continue to increase. n
By 2040, aging baby boomers will push up the U.S. population ages 80 and over to 28 million, more than three times the number in 2000.
n
70% of people who reach age 65 will need some form of longterm care.
n
Approximately 11,000 senior living communities of 25 apartments or more, charging market rates, are currently operating in the United States.
n
Senior living occupancy rates average 89.9 percent.
n
93% of seniors feel satisfied with their community and 99% feel safe in their community.
Source: “Housing America’s Older Adults – Meeting the Needs of An Aging Population” Harvard Joint Center for Housing Studies and the AARP Foundation, 2014. NIC Investment Guide; Investing in Seniors Housing & Care Properties, Second Edition. ALFA Survey of Assisted Living Residents.
Comprehensive Marketing to Senior Living Executives With its extensive resources and all-inclusive media opportunities, ALFA is your single source for print, electronic, and face-to-face messaging that reaches executives in the $39 billion senior living market. To customize a marketing plan that fosters relationship building, reach, frequency, and impact, contact your ALFA Sales Team. Scott Narug Director of Sales 312.673.5974 snarug@alfa.org
www.alfa.org/marketingplanner
EVENTS ALFA CONFERENCE & EXPO | MAY 4-7, 2015 | TAMPA, FL | WWW.ALFA.ORG/CONFERENCE
CONNECT WITH 2,300 LEADING SENIOR LIVING EXECUTIVES Considered among the largest, most important events in senior living, the ALFA Conference & Expo offers a powerful way to better understand the issues senior living executives are talking about and discover methods for leveraging your solutions to solve their concerns.
2015 ALFA CONFERENCE & EXPO SPONSORSHIPS Tampa Convention Center Tampa, FL | May 4-7, 2015
Conference sponsorships expand your visibility and reach, and demonstrate your company’s commitment to the collective efforts of the senior living business. Multiple sponsorship levels are designed to fit a variety of budgets.
Advance Excellence Through Education Inspire, educate, and entertain by sponsoring world-class keynote speakers and book signings.
Build Strong Relationships At Special Events Sponsoring networking events like the Hero Awards Luncheon, City Experiences, and opening and closing receptions offer speaking opportunities and efficient, fun ways to build new relationships and nurture existing ones.
Stand Out From the Competition ALFA 2014 Conference & Expo Hero Award recipients with keynote speakers Congresswoman Gabrielle Giffords and Captain Mark Kelly.
FULL LIST OF
Sponsor highly visible, tangible elements of the conference including wifi access, the event mobile app, onsite conference programs, hotel room keys, in-room amenities, and more.
Exhibit
ALFA.ORG/2015SPONSORSHIPS
The ALFA Expo allows you to demonstrate product features and benefits to your target audience. As an exhibitor, your two full conference registrations also afford you numerous opportunities to collaborate, engage, and build relationships throughout the conference.
EXHIBITOR BOOTH
Exhibitors receive registration allotments, pre and post show attendee lists, and listings in the program preview and onsite program.
SPONSORSHIP OPPORTUNITIES
CONTRACT
EXPO HALL HOURS
ALFA.ORG/EXPOCONTRACT
Tuesday, May 5, 2015: 11:45am - 2:15pm, 4:45pm - 6:30pm Wednesday, May 6, 2015: 10:00am - 1:00pm
EXHIBITOR
EXHIBIT BOOTH SPACE Members: $24 per square foot Non-Members: $39.50 per square foot
FLOOR PLAN ALFA.ORG/EXPOFLOOR
ALFA CONFERENCE & EXPO ATTENDEE DEMOGRAPHICS Development 9%
Other 22%
Sales & Marketing 28%
Regional 13%
C-Suite 19%
Finance 8% 1-10 54%
Operations 27%
11+ 46%
Community 20%
Manager 14%
SVP/VP 43%
Executive Director 24%
Corporate 67%
Clinical 6% Corporate Functional Area
Size of Companies Represented (by total number of communities)
Corporate Position
Executive Mix
ALFA SENIOR LIVING EXECUTIVE FORUM October 21-22, 2015 Rancho Mirage, CA ALFA.ORG/FORUM
he exclusive, invitation-only ALFA Senior Living Executive T Forum brings together more than 175 professionals from ALFA’s Executive Roundtables and President’s Council companies for an intensive leadership experience designed to facilitate collaboration, conversation, and information sharing. Roundtable members are the senior-most executives in their respective disciplines at owner/operator companies. President’s Council members are industry partners that provide innovative products and services that improve resident quality of life and industry best practices. President’s Council members receive two invitations and the opportunity to sponsor receptions and education at the event. n
100% of participants rate the learning opportunities at the Executive Forum as either “good” or “very good.”
n
88% of participants rate the networking opportunities at the Executive Forum “very good.”
n
95% of participants would recommend the Executive Forum to colleagues.
Top: ALFA 2013 Senior Living Executive Forum keynote speaker David Merritt discusses the Affordable Care Act. Bottom: President’s Council Reception.
CUSTOMIZE YOUR MARKETING MIX Contact your ALFA Sales Team Scott Narug 312.673.5974 snarug@alfa.org
PRINT WWW.ALFAPUBLICATIONS.ORG
executive
BEST PRACTICES | STRATEGIC SOLUTIONS | INNOVATIVE THINKING
SEPTEMBER/OCTOBER 2014
SENIOR LIVING
PUBLISHED BY ALFA TO ADVANCE EXCELLENCE IN SENIOR LIVING
Top of the
Class
How senior living outperformed other real estate sectors to become a REIT darling
OPERATIONS TECHNOLOGY
Software that keeps
BUSINESSES RUNNING ASSET MANAGEMENT
Tracking upgrades
with a healthy ROI ECONOMIC IMPACT
Close-up with NIC’s
new economist
SENIOR LIVING EXECUTIVE For 22 years, senior living professionals have relied on ALFA’s bimonthly publication, Senior Living Executive, to cover the latest trends and strategies in senior living, aimed at improving operational excellence in resident care. Reach Senior Living Executive’s 50,000 readers* through full-page to business card display ads or prominent, full-page corporate profiles. Customized add-ons like bellybands, inserts, bind-in cards, and polybags offer additional opportunities to reach senior living professionals with targeted messages.
PRICING AND MATERIAL
SPECIFICATIONS ALFA.ORG/2015SLE
41% 89% 82%
of readers are decision makers for their organizations of readers consider Senior Living Executive “a must read” publication of President’s Council members cite their inclusion in Senior Living Executive as one of the most beneficial ALFA services for their company
Award Winning
publication, recognized by international competitions including the Hermes Creative Awards, Tabbies, MarCom Awards, APEX awards, and ASAE Gold Circle *Includes passalong readership. Stratton Research.
ENGAGE YOUR AUDIENCE Senior Living Executive Focus Groups, conducted either in-person or virtually, support high-level, indepth discussions of hot topics in senior living. Your sponsorship places you at the table with a small group of executives where you and a facilitator ask thought-provoking questions. Excerpts and photos from the discussion are published in Senior Living Executive. ALFA is open to ideas for sponsored focus groups, research, and other programs.
ELECTRONIC EXPOSURE VISIBILITY RELEVANCE
Senior Living Executive Editorial Calendar – 2015 JANUARY/FEBRUARY Focus Areas: Brand Building, Sales and Marketing Tech Tools, Post Acute Care Space Deadline: 11/7/14 Materials Deadline: 11/24/14 MARCH/APRIL Focus Areas: Top 80 Largest Senior Living Provider Report, Legislative Update, ALFA Conference Program Preview Space Deadline: 1/9 Materials Deadline: 1/23 MAY/JUNE
LIKE NEVER BEFORE
INTERNET MARKETING Digital Senior Living Executive is published in a fully interactive digital format at www.alfapublications.org. Expand your print ad by including digital videos, digital bellybands and blow-ins, leaderboards, and more.
NEW BRAND LAUNCH
Nearly 2,000 users depend on the Senior Living Executive Mobile App as their source for industry trends and best practices. Sponsor a launch image, which displays after a user clicks the Senior Living Executive icon to launch the app, or a banner ad linked to your website. Download the app at www.alfa.org/mobileapp.
JULY/AUGUST Focus Areas: State of the Industry – Conference Recap, Next Generation Workforce, Sales and Marketing Focus Group, Alzheimer’s/Memory Care Research Space Deadline: 5/1 Materials Deadline: 6/1
ALFA Update e-Newsletter is the trusted provider of senior living news, public policy developments, and industry updates. Banner ads, buttons ads, and sponsored content provide exposure to your products and services. View the newsletter at www.alfa.org/archives.
SEPTEMBER/OCTOBER Focus Areas: Investment Trends, Operation Technology Tools, Professional Development Space Deadline: 7/10 Materials Deadline: 8/3
ALFA.org keeps you informed of the latest news about the senior living business, assisted living regulatory and legislative breakthroughs, as well as ALFA events, workshops, services, and programs.
25TH ANNIVERSARY COLLECTORS ISSUE Focus Areas: Best of the Best Awards, HIPAA Privacy Rules, Senior Living Past to Future Space Deadline: 2/20 Materials Deadline: 3/10
NOVEMBER/DECEMBER Focus Areas: Senior Living by Design, Life Safety Technology Tools, Dining Services Space Deadline: 9/11 Materials Deadline: 9/28
n n
n n
14,000 Subscribers Open rate 20% higher than non-profit industry average
381,000 New Visitors/Year 158,479 Returning Visitors/Year
Senior Living Supplier Guide member-to-member marketplace is the online resource for buyers of products and services in senior living. Your product showcase ad will rotate in the header of the website, while your button ad will display in the right column of the homepage.Set up a free, basic listing at www.alfa.org/supplierguide.
SUPPORTING DOCUMENTS SPECIFICATIONS AND CONTRACTS Page 1 Page 9 Page 11 Page 16 Page 20
ALFA 2015 Marketing Planner Senior Living Executive Magazine Specifications Conference Sponsorship Opportunities Conference & Expo Sponsorship Contract Exhibitor Contract and Application
2015 ALFA Print and Electronic Advertising and Sponsorship Rates Senior Living Executive (Print) Size Width x Height (Inches)
Rate (1 Insertion)
Rate/Insertion (3 Insertions)
Rate/Insertion (6 Insertions)
Business Card Ads
2 1/4 x 2
---
$465
$360
Busines Cards Ads
2 1/4 x 4
---
$775
$645
1/3 Page Vertical
2 1/4 x 10
$2,650
$2,525
$2,370
1/3 Page Square
4 5/8 x 4 7/8
$2,860
$2,730
$2,600
1/2 Page Horizontal
7 x 4 7/8
$3,500
$3,320
$3,140
1/2 Page Island
4 5/8 x 7 7/16
$3,810
$3,630
$3,450
2/3 Page Vertical
4 5/8 x 10
$4,220
$4,015
$3,810
Full Page
7 x 10
$5,305
$5,020
$4,765
Cover 3
$6,360
$6,050
$5,715
Cover 2
$6,590
$6,310
$5,975
Cover 4
$6,875
$6,540
$6,180
Spread
$9,530
$9,065
$8,600
Senior Living Executive Trim Size is 8 3/8 x 10 7/8 inches. If your ad bleeds, you must add 1/8” to all sides.
Senior Living Executive (Special Ad Opportunity)
Senior Living Executive (Digital) Rate/Issue Enhanced Custom Hot Links
$250 per link
Interior Blow-in Card
$700
Table of Contents
$700
Audio or Video Clip
$500 audio/ $800 video
Cover Blow-in Card
$1,000
Cover Bellyband
$1,000
Issue Leaderboard
$1,500
Focus Groups
Full-page Senior Living Executive ad in the same issue the Focus Group appears, onsite signage, and onsite participation in Executive Focus Group. Rate: $5,000
Corporate Profiles
Full-page corporate profiles in the May/June and Sept/Oct issues. 400 words and two photos. Rate: $8,000
Senior Living By Design
Half-page or full-page editorial coverage with copy and photos describing residence design projects.
alfa.org/seniorlivingbydesign
How and Where to Send Print Materials—For print advertising, submit a press-optimized pdf. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For details, contact angela@hickmanbrady.com.
How and Where to Send Electronic Materials—For electronic advertising, submit in exact size of ad purchased in jpg or gif format. Please name the file using your company name and specify when/where ad should appear. Include full URL link. Send to Brooke Beissel, bbeissel@smithbucklin.com.
ALFA Update Size Width x Height (Pixels)
Rate (Per Insertion)
Button #4 (bottom placement)
125 x 125
$335
Button #3
125 x 125
$440
Button #2
125 x 125
$540
Button #1 (top placement)
125 x 125
$645
Bottom Banner
600 x 90
$1,390
Middle Banner
600 x 90
$1,600
Sponsored Content
N/A
$1,675
Top Banner
600 x 90
$1,700
Quick Poll
N/A
$4,250
ALFA.org Size Width x Height (Pixels)
Rate (Per Insertion)
Targeted Webpage Skyscraper
160 x 600
Please inquire
Home Page Button
284 x 142 (2x rotating)
$1,650
Home Page Banner
647 x 100 (2x rotating)
$1,960
Senior Living Supplier Guide Size Width x Height (Pixels)
Rate (Per Insertion)
Bottom Button Ad
300 x 100 (static)
$440
Top Button Ad
300 x 100 (static)
$540
Product Showcase
400 x 150 (4x rotating)
Payment Terms. First-time advertisers are required to pay first
insertion order in full prior to the material deadline date. Payment for electronic advertising is due 3 business days prior to scheduled run date. Delayed payments will result in rescheduling based on availability. Payment for print advertising is due within 30 days of invoice. A late fee of $50 per month or 2% per month (whichever is greater) will be charged on delinquent accounts. Future advertising will not be published if accounts are 90 days past due until they are paid in full with appropriate penalties. Further advertising will require prepayment.
Commissions/Discount. Material must be submitted as a
Press Optimized PDF or advertiser forfeits ad agency discount. Billing to the advertising agency is based on acceptance by the advertiser of dual responsibility for payment if the agency does not remit within 90 days. Publisher reserves the right to short-rate advertisers if frequency agreement is not fulfilled.
Contract Regulations. A contract covers a number of issues
within a 12-month period. Two-page spreads count as one insertion. Credits earned by increasing advertising frequency during a contract year will be applied toward future insertions. No conditions, printed or
$1,000
otherwise, that conflict with the provisions of this media planner and appear on contracts, orders, or copy instructions will be binding for the publisher.
Cancellations and Changes to Insertion Orders. All
cancellations and changes must be received, in writing, 15 days prior to the space reservation deadline. In the event of a cancellation, the advertiser/or agency agrees to repay ALFA for any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. Covers and premium positions are non-cancelable. Contact Senior Sales Manager Scott Narug at snarug@alfa.org or 312.673.5974 for details.
Copy Policy. ALFA reserves the right to reject advertising consid-
ered objectionable in wording and/or appearance. The advertiser assumes all liability for content of printed advertisements and any claims against ALFA arising from the advertisement. The publisher is not responsible for any advertisements omitted for any reason. The trademark and/or signature of the advertiser must clearly and prominently identify all advertisements. The publisher reserves the option to add the word “advertisement� to an ad.
Conference Sponsorship Opportunity Levels & Rates
ALFA Conference & Expo May 4-7, 2015 | Tampa, Florida The 2015 ALFA Conference & Expo in Tampa, Florida, is expected to attract 2,500 attendees. Decision-makers from across the senior living industry representing companies of all sizes will be in attendance: owners, c-suite officers, senior executives, regional executives, clinicians, and executive directors. The 2015 ALFA Conference & Expo is one of the largest annual events for senior living executives in the world and has been cited by past attendees as the place for networking, inspiration, and education. As the senior living movement continues to grow, the ALFA Conference & Expo has set itself apart as an unrivaled industry event. Now, set your company apart by becoming an ALFA Conference & Expo Sponsor. The wide array of sponsorship opportunities ALFA offers allows us to help you find the most effective way to reach out to senior living executives, maximize your visibility, build brand recognition, and launch new products. All sponsors are recognized prominently before, during, and after the conference as leading supporters of ALFA and the senior living movement. The opportunities listed in this marketing planner are designed to fit a variety of budgets and may be combined to meet the desired sponsorship levels. Maximize your participation with an ALFA Conference & Expo sponsorship and increase your presence in 2015. Contact: Scott Narug Director of Sales 312.673.5974 snarug@alfa.org
SPONSORSHIP LEVELS
PREMIER $40,000 and above
Premier level sponsors are ALFA’s largest advocates throughout the year. Premier sponsors get the ultimate package of benefits while investing in the most inspiring, motivational, and educational programs in senior living. Contact Jaclyn Allmon at jallmon@alfa.org.
$25,000 and above Sponsors who contribute $25,000 or more to support the most popular and prestigious events like the Opening General Session and the ALFA Hero Awards Luncheon. Sponsors at this level recognize and inspire senior living leadership.
• Dedicated pre-show attendee email bast (sent by ALFA with ALFA approved content) • One complimentary full page ad in the onsite conference program • Discounted advertising rates in Senior Living Executive and ALFA digital advertising • Car service to and from Tampa International Airport (TPA) for up two company executives • Benefits at the $18,500 level and $7,500 level are also included
$18,500 and above Sponsors who contribute $18,500 or more. Sponsors demonstrate their commitment to operational excellence through their support of educational programs. Sponsors at this level also support world class keynote speakers that are the staple of the ALFA Conference. • Premium Listing in Exhibitor Section of the Conference Program • Full page ad in Conference Program* • 15 minute slot on ALFA Plaza stage • Benefits at the $7,500 level are also included
$12,000 and above Sponsors who contribute $12,000 or more. Sponsors at this level achieve increased visibility by supporting networking events that engage allied businesses and senior living executives. • Half page ad in official onsite conference program • Benefits at the $7,500 level are also included
$7,500 and above Sponsors who contribute $7,500 or more to support programs and resources that improve the conference experience for senior living executives. • Logo on sponsor recognition signage • Logo in conference program • Logo with hyperlink to your comp company website on ALFA conference sponsor webpage. • Sign for booth indicating conference sponsor • Sponsor recognition ribbons for your staff
BREAKING SPONSORSHIP OPPORTUNITIES
Contact your sales team to find out about additional sponsorship opportunities, unique to the 2015 ALFA Conference & Expo. Scott Narug, Director of Sales, 312.673.5974 or snarug@alfa.org
SELECT YOUR SPONSORSHIP OPPORTUNITIES $25,000 Sponsorship Options (Choose One. ALFA Member-Only Opportunities.) ALFA Hero Awards Luncheon | May 6th
• Speaking opportunity for your company representative (remarks prepared by ALFA) • VIP seating for all registered conference attendees from sponsor company • Onstage recognition during ALFA President’s Welcome Remarks • Logo displayed on screen, signage, and table tents • Chair drop with company advertisement or attendee amenity (provided by sponsor)
Opening General Session | May 5th
• Introduce featured keynote speaker with scripted remarks prepared by ALFA • VIP seating for all registered conference attendees from sponsor company • Onstage recognition during ALFA President’s Welcome Remarks • Logo displayed on general session stage throughout the session and signage NEW! Optional Add-On: • Book giveaway (sponsor covers cost of general session keynote book and distributes book at booth) • Private meet-and-greet for you and guests with keynote speaker
Closing Night All-Attendee Party | May 6th • 10 Complimentary tickets to attend the event • Logo displayed on signage • Branded cocktail napkins
Conference Wi-Fi
• Provide attendees the opportunity to access WiFi throughout the convention center, including common hallways, exhibit halls, and meeting rooms • Logo on Wi-Fi splash page with hyperlink to company website
Mobile App
• Splash page upon app launch, banner ad within app • Three one-hour promoted posts during event (must be submitted approved by ALFA 2 weeks prior to event). • Large screen in convention center will show the mobile app live feed for added exposure
Attendee Giveaway
• Work with the ALFA sales team to determine an attendee giveaway item.
$18,500 Sponsorship Options (Choose One) General Session Day Two | May 6th
• Introduce featured keynote speaker with scripted remarks prepared by ALFA • VIP seating for all registered conference attendees from sponsor company • Onstage recognition during ALFA President’s Welcome Remarks • Logo displayed on screen and signage NEW! Optional Add-On: • Book giveaway (sponsor covers cost of general session keynote book and distributes book at booth) • Private meet-and-greet for you and guests with keynote speaker
General Session Day Three | May 7th
• Introduce featured keynote speaker with scripted remarks prepared by ALFA • VIP seating for all registered conference attendees from sponsor company • Onstage recognition during ALFA President’s Welcome Remarks • Logo displayed on screen and signage
Executive Director Leadership Institute (EDLI) | May 4th
• Speaking opportunity during opening session for your company representative (remarks prepared by ALFA) • Logo displayed on screen and signage • Recognition in attendee confirmation email and on website MORE SPONSORSHIP • Chair drop with company advertisement or attendee amenity (provided by sponsor) OPPORTUNITIES >>
$18,500 Sponsorship Options President’s Council Reception | May 4th (Sponsorship available to President’s Council Members only)
• Welcome Gold Members, Executive Roundtable and President’s Council Members with remarks approved by ALFA • Logo displayed on napkins, table tents, and signage
Expo Lunch | May 5th (Sponsorship available to exhibiting companies only)
• Welcome attendees to Tampa, Florida with a Cuban-inspired lunch in the Expo • Logo displayed in conference program, on table tents and signage
$12,000 Sponsorship Options NEW! Monday Networking Receptions | May 4th
• Bring attendees together with similar interests (Young Professionals, Executive Directors, First-time Attendees, etc.) to network and connect with each other on their arrival day. • Receptions held in hotel lobby bars. One hour bar tab included in the cost of sponsorship • Logo displayed on napkins, table tents and signage
Taste of Tampa - Expo Evening Reception | May 5th
(Sponsorship available to exhibiting companies only)
• Join fellow attendees to network in the Expo and enjoy local beers, wine and music • Logo displayed in conference program, on table tents and signage
Professional Headshot Lounge
(Sponsorship available to exhibiting companies only)
• Provide an opportunity for attendees to take home a free executive photo taken in the Expo • Logo displayed on signage and on all photos/email confirmations to attendees • Sponsor has the option to have the headshot lounge in the ALFA Plaza at the Expo, or within your own booth
Cafe ALFA at the Expo | May 6th
• Host a specialty coffee bar in your booth to serve cappuccinos, lattes, etc. to attendees. Booths must be 10x20 or larger or we will place the coffee bar as close to your booth as possible
Conference and Attendee Registration Website
• Banner on conference website, logo on registration website, logo on registration confirmation emails
Hotel Room Keys
• Logo or artwork on attendee room keys in all host hotels
NEW! Thursday Grab and Go
• Provide attendees with take-a-way food for their trip home and something from your company. Sponsor can also provide giveaways in-person (giveaways purchased by the sponsor)
Breakfast Demo (or $5,000/day)
(Sponsorship available to exhibiting companies only)
• Conduct a Tuesday, Wednesday and/or Thursday at the attendee networking breakfast. Conduct a product demo.
$7,500 Sponsorship Options Conference Program
• Logo displayed on front cover of the onsite Conference Program • One full page ad in Conference Program
NEW! Attendee Transportation To/From Airport
• Attendees will sign up during the registration process for a discounted ride with fellow ALFA attendees to/from the Tampa International Airport to the conference hotels during peak arrival times on Monday, May 4th and peak departure times on Thursday, May 7th
Coffee Breaks
(or $3,500/day) (Sponsorship available to exhibiting companies only)
• Host daily coffee breaks, and give away 2oz. samples of your selected food and/or drink product
CUSTOMIZE YOUR MARKETING MIX
Contact your ALFA Sales Team: Scott Narug, Director of Sales, 312.673.5974 or snarug@alfa.org
$3,500 Sponsorship Options NEW! Innovation Row (Sponsorship available to exhibiting companies only)
• Host your senior living software/application on a locked-down ipad in a stand in the hallway of the convention center. Other companies will share their software side-by-side. Ipad included in sponsorship fee.
NEW! City Experiences
• Allow ALFA’s team to plan your morning or evening city experience with attendees • ALFA will promote activities to attendees and allow them to sign up during the registration process • Event Examples include: morning run, yoga, evening cigar city brewery tour, Tampa city tour or e-Boat rentals. All expenses related to the event are the responsibility of the sponsor and must take place during approved times
NEW! Book Giveaway
• Sponsor an authoratative book from a breakout speaker and distribute it to attendees from your booth. Cost of books is an additional fee • ALFA will promote book giveaway in the program
NEW! Sedan Airport Transfer for C-Suite Executives
• Provide transportation for senior living executives to/from Tampa International Airport with a personalized message from your team. Transportation costs are an additional fee
NEW! In-Room Amenities for CEOs/Roundtable Members
• Send a gift or amenity to a select group of your choice. Hotel delivery fees are additional costs ($3-$4/room)
NEW! “Breakfast in Bed”
• Choose a select group of VIP attendees to provide breakfast in bed for! Costs of breakfast from the hotel is additional fee/person
Additional Sponsorship Options NEW! Vendor Fast & Furious | $1,500 (Sponsorship available to exhibiting companies only)
• 3 minute time slots for a special program on ALFA plaza stage Wednesday morning. Company gets 3 minutes to showcase their best idea/solution to a challenge. The winner will be promoted at the Hero Award Lunch.
Conference Program Guide Half Page Ad Full Page Ad Inside Front or Inside Back Cover Ad
$1,985 $2,500 $3,065
Assisted Living Federation of America (ALFA)
2015 Conference & Expo Sponsorship Contract Please send completed agreements and high resolution file of company logo to: Scott Narug Director of Sales ALFA | Creating the Future of Senior Living snarug@alfa.org P (312) 673-5974 F (312) 673-6575
Customer/Account Information Company Name Website Contact Name Title Mailing Address Mailing Address line 2 City State
Phone Number Email Address Fulfillment Contact Name Phone Number Email Address
Zip Code
Fax
Select Sponsorship Option Mark "X" next to your selection. *See full list of sponsorship level benefits at www.alfa.org/2015sponsorships.
$25,000 Level* ALFA Hero Awards Luncheon | May 6th Opening General Session
Standard Sponsorship + Book Giveaway + Private Meet-and-Greet
Closing Night All-Attendee Party | May 6th Conference WI-FI Mobile App Attendee Giveaway
$18,500 Level* General Session Day Two | May 6th
Standard Sponsorship + Book Giveaway + Private Meet-and-Greet
General Session Day Three | May 7th Executive Director Leadership Institute (EDLI) | May 4th President’s Council Reception | May 4th Expo Lunch | May 5th
$12,000 Level* NEW! Monday Networking Receptions | May 4th Evening Reception in the Expo | May 5th Headshot Lounge Expo Specialty Coffee Bar | May 6th
Grab and Go | May 7th Conference and Registration Website Hotel Room Keys Breakfast Demo (or $5,000/day)
$7,500 Level* Conference Program NEW! Attendee Transportation To/From Airport Coffee Breaks (or $3,500/day)
$3,500 Level NEW! Innovation Row NEW! City Experiences NEW! Book Giveaway NEW! Sedan Airport Transfer for C-Suite Executives New! In-Room Amenities for CEOs/ Roundtable Members NEW! “Breakfast in Bed”
Additional Sponsorship Options NEW! Vendor Fast & Furious | $1,500 Conference Program Guide
Half Page Ad: $1,985 Full Page Ad: $2,500 Cover 2 or 3 Ad: $3,065
Payment & Agreement Payments by Check Include a copy of the invoice and mail to: ALFA-Sponsorships P.O. Box 34806 Alexandria, VA, 22334-0806
Payments by Credit Card Options to pay by credit card will be included on your "official sponsorship invoice".
THIS IS A CONTRACT: These sponsorship opportunities are available on a first-come, first served basis. This registration form is also considered a sponsorship agreement. The sponsor company agrees to pay the price of the selected sponsorship within 15 days of signing this agreement or risk losing the sponsorship opportunity. An invoice will be sent to the contact listed above for prompt payment. Changes may occur in the sponsorship offered, and that ALFA or its representatives will contact the sponsoring company immediately if any changes affect the selected sponsorships. Once signed contract is received, all sponsorships are considered final and are non-refundable. I am an authorized company representative (named above) with the full power and authority to sign and deliver this application. The company listed on this application agrees to comply with all the polices, rules, terms and regulations. I further acknowledge that ALFA reserves the right, in its absolute discretion, to reject this contract. Print Name Signature Date
Exhibitor Contract and Application
2015 aLfa ConferenCe & expo
TAMPA ConVentIon Center, TAMPA, FL may 4-7, 2015
Please complete (type or print) all sections of this application. Sign and return this application including payment made payable to Assisted Living – Expo Booth, P.O. Box 34806, Alexandria, Virginia 22334-0806 Upon assignment of space by Show Management, a booth space confirmation will be sent to you.
Questions IMPORTANT: ALFA 2015 Conference & Expo, • Please retain a copy of this completed and signed form. Scott Narug, Senior Sales Manager • Thoroughly review the Exhibit Rules & Regulations along with this form. Phone: 312.673.5974. Fax: 312.673.6575 • Contracts received on or before August 22, 2014 require a 25% deposit. E-Mail: snarug@alfa.org • Contracts received between August 23, 2014 and January 9, 2015 requires 80% deposit of total booth cost. • Contracts received after January 10, 2015 requires 100% payment. • 2015 membership rates are effective immediately for new members: Bronze $2,500, Silver $10,000, or Gold $25,000. Dues for renewing members will be phased in over three years. 2015 dues for renewing members are calculated at 2/3 of 2014 dues + 1/3 of new dues category. President’s Council is recognized at the Silver and Gold levels.
Company
Mailing Address City Telephone
State Fax
Zip E-Mail
Website
Contact Information (Not intended for publication, but for all future correspondence including booth confirmation and exhibitor service manual) Contact Name Company Name Title Mailing Address City
State
Telephone
Fax
Zip
Booth Space ALFA will make every effort to accommodate your booth preferences and request, but cannot guarantee any of the below. Booth Type In-Line Corner ($475 extra charge) Island (corner fees do not apply to island booths) Peninsula Location PREFERENCES Please specify your ideal booth location numbers below (in order of preference). 1st ________________________ 2nd ________________________ 3rd ________________________ 4th ________________________ 5th ________________________
Please list any company(s) you do want to be next to or across the aisle from: _______________________________________________________________________ Please list any company(s) you do not want to be in close proximity to: _____________________________________________________________________________ Sponsorship/Advertising Please provide contact for person(s) who handle sponsorship and/or advertising purchases for your company (if different from contact listed above). Name:____________________________ Title: ____________________________ Phone: ____________________________Email: ___________________________ Payment Schedule First Payment of 25% due with contract.
Second payment of 55% due by August 23, 2014.
Final payment of 20% due by January 10, 2015.
CanCeLLatIon poLICy: All requests for cancellation of booth space must be received in writing and confirmed by show management. For the complete cancellation policies please refer to the Exhibit Rules and Regulations. No refunds after January 09, 2015. Select the categories your company’s products and or/services fit best. Exhibitors should select only two categories. Sponsors select up to three categories. Ancillary Services
IT Hardware / Software / Systems
Business Services
Legal Services
Design / Development
Maintenance / Housekeeping
Dining
Marketing and Sales Services
Entertainment / Leisure
Mobility Systems
Equipment / Appliances
Personal Products
Finance / Real Estate Services
Safety/Security
Furnishings / Interiors
Transportation
Human Resources Insurance / Risk Management
We request exhibit space measuring __________ X ___________ = _________ Corner Booth Fee $475/corner (corner fees do not apply to island booths)
$________
TOTAL $________
Payment
Contract will not be processed without appropriate deposit. See payment schedule. ALFA Federal Tax ID #54-1563782 Check (No. ____________ ) payable to ALFA
Credit Card
* If participating in onsite space selection, credit card payment will be taken onsite by show management. * If paying by credit card after May 21, 2014, call Brooke Beissel, ALFA Exhibits Coordinator at (312) 673-5877. Mail Assisted Living – Expo Booth P.O. Box 34806 Alexandria, Virginia 22334-0806
Fax (312) 673-6575
Authorization I am an authorized company representative (named above) with the full power and authority to sign and deliver this application. The company listed on this application agrees to comply with all of the policies, rules, terms, and regulations. I further acknowledge that ALFA reserves the right, in its absolute discretion, to reject this Application and Contract for Exhibit Space. This application shall not become a binding contract until fully executed by both parties (the exhibitor and ALFA). Print Name: _______________________________ Title: _______________________ Signature: _________________________________ Date: ________________________ V1
ALFA Conference & Expo Exhibitor Rules and Regulations By applying for exhibit space, a company agrees to adhere to all conditions and regulations outlined below. ALFA requests the full cooperation of the exhibitor in their observance. Please be sure that your promotional department, exhibitor appointed contractor, or anyone else involved in the arrangements for your exhibit has a copy of these rules and regulations. Sponsorship/Purpose t
Management of the Exhibition will be orchestrated by SmithBucklin Corporation. They are responsible for assigning exhibit space and managing pre-show and onsite logistics. They also act as a liaison between ALFA and the exhibitors and contractors. If you have any questions about your exhibit booth, we encourage you to contact SmithBucklin directly at (312) 673-5974. Eligibility The technical exhibit area is open to exhibitors whose products and services are directly related to the senior living field. ALFA reserves the right to reject applications for exhibit space of those exhibitors whose product or service does not meet this criterion. Booth Rental Rates & Payment Schedule Space will be charged at the rate of $24.00 for ALFA 2015 members and $39.50 for non-members per 100 square feet of space in accordance with the applica-tion form, with a $475 charge levied for each open corner assigned. There are no corner fees for island booths. This rate includes: • 7” x 44” booth identification sign (in-line and perimeter booths) • Pipe and drape for in-line and perimeter booths No space will be held without the required deposit according to the payment schedule. For priority assignment, the 25% deposit, along with the completed application, is due by May 20, 2014. -First payment of 25% due with application -Second payment of 55% due by Aug. 22, 2014 Final payment of 20% due by January 10, 2015 to qualify for the aLfa member rate, you must be an associate or president’s Council member of the association for the 2015 calendar year. If your membership for the 2015 calendar year is not renewed and paid in full by february 28, 2015, your exhibit space rate will be changed to reflect the non-member rate. Please visit www.alfa.org/ membership for full details about ALFA membership options. Assignment of Space & Priority Points Initial booth assignments are made on May 20-21, 2014 during the 2014 ALFA Conference & Expo based on priority points. All other assignments will be made on first-in, first-served basis. The preferences for booth space location are for guidance and are not guaranteed. For completed applications with 25% deposit received before May 20, 2014, a point system will be used to establish priority for the assignment of booth space each exhibitor has requested on the Application for Exhibit Space. Point allocation will be as follows:
1 point for each ALFA Conference the exhibiting company has participated in the past five years. 1 point for each 100 square feet of exhibit space reserved from the 2014 Conference & Expo 1 point for ALFA Associate membership in the space selection year 2 points for ALFA President’s Council membership in space selection year 5 points for ALFA Premier Sponsors in space selection year 1 point for sponsorship/advertising from $1 - $5,000 purchased for the space selection year Conference 2 points for sponsorship/advertising from $5,001 - $10,000 purchased for the space selection year Conference 3 points for sponsorship/advertising from $10,001 - $15,000 purchased for the space selection year Conference 4 points for sponsorship/advertising from $15,001 - $20,000 purchased for the space selection year Conference 5 points for sponsorship/advertising from $20,001+ purchased for the current space selection Conference All points are calculated through April 9, 2014 and based on sponsorships purchased for the 2014 Conference & Expo and advertising committed to in the space selection year. If deposit payment is not received by May 20, 2014, your company will not be included in the priority assignment. The preferences given for booth space location are for guidance and are not guaranteed by ALFA. Completed applications received after May 21, 2014, will be assigned on a first-come, first-served basis. exhibiT spACe CAnCeLLATiOns & reFunds If exhibit space is canceled or reduced in size and received in writing on or before August 22, 2014, all monies will be refunded less 25% of the total booth cost. If space is cancelled or reduced in size between August 23, 2014 and January 9, 2015, all monies will be refunded less 60% of the total booth cost. If space is cancelled after Jan. 9, 2015, there will be no refund, and all booth space contracted for must be paid in full. Any reduction of space after January 9, 2015, will result in forfeiture, as liquidated damages and not as a penalty, of mon-ies paid and owed for the amount of space by which the area is reduced. All notices of cancellation or reduction must be received in writing. No exhibiting company will be permitted to set up its exhibit until full payment has been made. ALFA reserves the right to reassign the cancelled or reduced space without obligation to the exhibitor. Acknowledgment of the receipt of an application or negotiation of the appropriate deposit instrument does not constitute an acceptance of an application. In those instances where a booth space application is denied, ALFA will refund such deposit in full. ALFA, in the event of conflicts regarding space requests or conditions beyond its control, reserves the right to rearrange the floor plan. Also, ALFA may relocate any exhibit at any time. All exhibit space not manned during the entire meeting and no-shows will be treated as cancellations. There will be no refund and all space contracted for must be paid for in full. In addition, the exhibiting company will lose all accumulated points toward the following year’s space assignments. Subletting of Space Exhibitors may not assign, sublet, or apportion to others the whole or any part of space allocated, and may not advertise or display goods or services other than those manufactured or sold by them in the regular course of their business. However, an exhibiting company may use equipment for the product presentation of its own product but may not give credit to the manufacturer.
Installation, Exhibition and dismantling hours Exhibitors will have reasonable time to install and dismantle their exhibits which will be specified in the Exhibitor Service Manual. Exhibit materials not removed from the hall by the time specified will be removed by Show Management at the exhibitor’s expense and liability. No exhibitor will be permitted to dismantle their displays or remove products from the exhibit hall prior to the close of the trade show. Refer to the Exhibitor Service Manual for complete schedules, rules and regulations and instructions for the installation and removal of the exhibits. Contractor Services In February 2015, ALFA will email each exhibitor an Exhibitor Service Manual (service manuals will be notemailed until full payment for exhibit space has been received). ALFA will designate contractors to provide all show services other than supervision. The exhibiting company shall provide only the material and equipment that it owns and that is to be used in its exhibit space. All other items used in the booth are to be provided only by such contractors. Exception to the foregoing will be considered by ALFA Exhibit Management only in cases where written permission has been requested by the exhibitor and received by ALFA by March 2015. An exception will be granted only if it will not interfere with or prejudice the orderly setup, interim services, or teardown of the exhibition. An exception will not be granted if it is inconsistent with the commitments made and obligations assumed by ALFA in any contract with service contractors, or in its lease with the Convention Center. For services such as electrical, plumbing, telephone, material handling, and rigging, no exception will be made and the contractor designated by ALFA must be used. All employees, representatives, or agents representing the exhibitor must be fully identified by ALFA’s official badge. All agents or representatives who are performing services at the Convention Center directly for an exhibitor other than the exhibitor’s employees must provide ALFA with certificates of insurance at the same time a request for an exception is made. The official general service contractor will have complete control of all dock and loading facilities and will receive all direct and advance shipments and van loads, handle all freight, and provide all rigging, labor, and equipment. All services not ordered in advance must be procured through the Exhibitor Service Desk that will be maintained in the exhibit hall. Storage Nothing may be stored behind booths and backwall drapes. The official general service contractor will handle and provide storage space for crates, boxes, etc., during the exhibition, and will return properly marked stored materials at the end of the show. The general service contractor will supply tags to be attached to each piece stored. It is suggested that small boxes be nested in larger ones to reduce the number of pieces stored. No boards will be accepted for storage unless securely tied into bundles and tagged. Fire regulations require that wrapping material such as paper, excelsior, etc., must be completely enclosed within the packing boxes. Materials not in accordance with these regulations will be considered refuse and disposed of by the cleaning staff. Booth Construction and Arrangements The ALFA Exhibition follows the exhibit construction guidelines of the International Association for Exhibition and Events (IAEE). A copy of these guidelines will be included with the Exhibitor Service Manual. Island booths must be no more than 20’ to the top of the exhibit display and/or hanging sign. Booth decorations are to be professional, standard booth design. Decorations that reflect against the character of ALFA or utilize offensive or disruptive actions are prohibited. Exhibitors will be bound to the booth rules printed in the Exhibitor Service Manual.
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All exhibit booths must be carpeted. Exhibitors may bring their own carpet or may rent carpet from the official show decorator. Noise from electrical or mechanical apparatus must not interfere with or cause annoyance to other exhibitors. ALFA reserves the right to determine at what point sound constitutes interference with others and if it must be discontinued. Exhibitor Representatives Each exhibiting company will receive two complimentary full registrations and two complimentary Exhibit Hall only badges for each 10’ x 10’ booth space. These registrations are for the exclusive use of exhibitor representatives and may not be given or transferred to conference attendees. All registration information will be emailed to the main exhibit contact. Each exhibiting company must provide an attendant within its exhibit space during the open hours of the exhibition. All attendants must be bona fide employees of the exhibitor or representatives who receive commission, brokerage fees, or salary from the exhibitor, excluding representatives who maintain their own inventories of merchandise for resale. False certification of individuals as exhibitor representatives, misuse of exhibitor badges, or any other method or device used to assist unauthorized personnel to gain admittance to the exhibit floor will be just cause for expelling the violating company from the exhibit hall, banning it from future entrance to the exhibit floor, or removing its exhibit from the floor without obligation on the part of ALFA for refund of any fees. Upon the exercise of this authority by ALFA, the exhibiting company, for itself, its employees, and its agents, waives any rights for claims or damage against ALFA arising out of the enforcement of this section. The official ALFA badge must be worn whenever a representative is on the exhibit floor. Badges will be distributed at the Exhibitor Registration Desk. All personnel representing the exhibiting company or its agents on the exhibit floor during setup and teardown must be properly identified with the official ALFA badge. The authorized representative designated by the exhibiting company on its space application and contract as being in charge of the exhibitor’s exhibit shall represent the exhibitor in connection with the setup, operation, and teardown of such exhibit. This representative shall be responsible for knowing the exhibition contract and the rules and regulations of ALFA. Personnel and Attire ALFA Exhibit Management reserves the right to determine whether the character and/or attire of booth personnel is acceptable and in keeping with the best interests of exhibitors and the exhibition. Further, exhibitor expressly agrees that he/she and his/her personnel will not conduct official exhibitor functions in his/her private rooms during business hours of the exhibition or the Conference. Attendance The exhibition is limited to individuals, business firms, manufacturers, and dealers who have contracted and paid for exhibit space. No other persons or concerns, including those persons or concerns otherwise eligible to attend the exhibition and be on the exhibit floor, will be permitted to attend the exhibition for the purpose of demonstrating their products or distributing advertising material. Spouses and guests will not be admitted to the Exhibit Hall without proper badges. Activities of prospective exhibitors are limited to the assessment of exhibit activities for future participation in ALFA exhibitions. Any commercial activity by prospective exhibitors is expressly prohibited. Any violation of this rule will be followed by the prompt eviction from the exhibit area of the offending person. Children under the age of 18 are not permitted on the exhibit floor at any time.
Liability and Security Each exhibiting company must make provisions for the safeguarding of its goods, materials, equipment, and display at all times. General perimeter security will be provided by ALFA for the exhibition period, but ALFA and the guard service will not be responsible for loss of any material by or for any cause. ALFA strongly recommends that each exhibiting company secure a rider policy through its insurance agent to cover all booth and display items during transportation to and from this meeting as well as during setup, exhibit days, and teardown. The exhibiting company must surrender the space it occupied in the same condition as it was at the time of occupation. To the extent permitted by law, the exhibitor is responsible for all damage to the exhibit hall, and for any and all claims and demands on account of any injury or death or damage to property occurring in or upon the exhibitor’s booth space or because of the acts of the exhibitor, his/her employees, servants, agents, licensees, or contractors; and exhibitor agrees to and shall indemnify and hold harmless ALFA from and against any and all liability and claims and demands that may arise from or be assessed in connection with the foregoing undertakings and responsibilities of the exhibitor. Neither ALFA, its service contractors, Exhibit Management, nor the owners of the Convention Center, their respective agents, servants, contractors, or employees are or shall be liable for injuries to any person for damage to property owned or controlled by the exhibitor, unless caused by or resulting from the negligence of ALFA, its service contractors, Exhibit Management, or the owners of the Convention Center, their respective agents, servants, contractors, or employees, as the case may be. Electrical Safety All wiring on displays or display fixtures must conform to the applicable standards established by various Governmental Agencies and standard fire inspection ordinances. All display wiring must exhibit the seal and/or such other seals of official approving agencies as may be required at the site of the Exhibition. Fire Ordinances All applicable fire and safety laws and regulations must be strictly observed by the exhibitor. Local fire codes and ordinances require that the aisles be clear at all times. Demonstration areas shall not be placed on the aisle line of an exhibit. Sufficient space within an exhibit area must be left to absorb the crowd. Should spectators interfere with the normal traffic flow in the aisle or interfere with other exhibits, ALFA, in its sole discretion, will require that the demonstration be limited or cancelled. Cloth decorations must be flameproof. Wiring must comply with local fire department and underwriter’s rules. Smoking is prohibited. Crowding will be restricted; aisles and fire exits must not be blocked by exhibits. No decorations of paper, pine boughs, leafy decorations, or tree branches are allowed. Acetate and most rayon drapes are not flameproof and are prohibited. No storage behind exhibits is provided or permitted. Americans with Disabilities Act Each exhibitor shall be responsible for compliance with all applicable provisions of the Americans with Disabilities Act (ADA) within its booth and assigned exhibit space, including, but not limited to, wheelchair access provisions. Exhibitors shall indemnify, hold harmless, and defend ALFA, its officers, directors, agents, members, and employees from and against any claims, liabilities, losses, damages, or expenses (including attorney’s fees) resulting from or arising out of the exhibitor’s failure, or allegations of exhibitor’s failure, to comply with the provisions of the ADA. Special Visual and Sound Effects Audiovisual and other sound and attention-getting devices and effects will be permitted only in those
locations and in such intensity as, in the opinion of ALFA Exhibit Management, that do not interfere with the activities of neighboring exhibitors. Operational equipment demonstrated may not create noise levels objectionable to neighboring exhibitors. Performance of Music The exhibitor acknowledges that any live or recorded performances of copyrighted music that occur in the exhibitor’s booth must be licensed from the appropriate copyright owner or agent. The exhibitor undertakes full responsibility for obtaining any necessary licenses and agrees to indemnify and hold harmless ALFA Exhibit Management from any damages or expenses incurred by ALFA Exhibit Management due to the exhibitor’s failure to obtain such licenses. Photography Picture taking other than by official ALFA photographers is prohibited during set-up, dismantle, exhibition hours, and non-exhibition hours. Only the exhibitor may grant permission to have their exhibit and/or products photographed. Media-related Activities Exhibitor public relations, press, and other mediarelated activities scheduled to take place on the exhibit floor must be pre-approved by ALFA. All press must have a badge to enter the Exhibit Hall. It is the exhibitor’s responsibility to make their agencies/third parties aware of all guidelines, deadlines, and service forms. ALFA Logo ALFA claims all trademark rights to its logo. The ALFA logo, as well as any logo related to the ALFA Conference & Expo, may be used only with the written permission of ALFA. Printed Materials/Signage Distribution of promotional materials printed by exhibitors or their agents is limited to the exhibit area rented by the exhibitor. Materials are not permitted in the ALFA Registration Area, meeting rooms, lunch tables, or at refreshment breaks. In addition, hotel room drops are not permitted unless arranged directly through ALFA. Music, Photographs, and/or Other Copyrighted Materials. No exhibitor shall cause any copyrighted music, photographs, or other copyrighted material to be used without obtaining the proper permits and licenses to do so. Exhibitors are responsible for individual licensing fees, if applicable. Irregular Activities All activities of each exhibitor must be confined to the exhibitor’s allotted exhibit space. Demonstrations in booths must be designed to take place and keep the audience within the existing booth space to allow free access in the aisles. All giveaway items, except plastic bags, pencils, pens, luggage tags, pocket calendars, and the exhibitor’s product, must be submitted for approval to ALFA 30 days prior to the opening of the exhibition. Noisemakers of any kind will not be permitted. Exhibitors distributing approved “stick-ons” may not place them on attendees’ badges. Sideshow tactics or other undignified methods considered by ALFA to be objectionable are expressly prohibited in the Exhibit Hall. Demonstrations using live models are subject to ALFA approval. Upon approval, prizes, awards, drawings, raffles, lotteries, and contests will be allowed; however, ALFA will not be responsible for any promotion of such raffles and drawings, and winners will not be announced. No animals will be permitted in the Convention Center. If exhibitors wish to distribute food samples from their booth, they must obtain pre-approval from Show Management. Lotteries/Contests The operation of games of chance, or lottery devices, or the actual or simulated pursuit of any recreational
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pastime is permitted only to the extent permitted by applicable law and upon written approval of ALFA Exhibit Management. Social Functions Exhibitors may conduct social functions in public areas of hotels or the convention center during nonconference hours with the written approval of ALFA. Social functions shall be scheduled at a time and place that will not interfere with activities scheduled by ALFA. All such functions shall be handled on an invitational basis only – they shall not include blanket invitations to conference attendees and it shall be made clear that these are not official ALFA functions. All such functions at which alcoholic beverages are served shall be limited to the period after 5:00PM unless otherwise permitted by ALFA. Under no circumstances will social functions of any kind be allowed in the convention center, hotel, or any other location during the ALFA Conference and/or exhibit hours. Over-the-counter Sales Exhibitors are encouraged to offer information that is educational, professional, and instructional. The over-the-counter sale of goods for onsite delivery and the acceptance of any form of payment for orders is expressly prohibited everywhere in the Exhibit Hall. This prohibition includes the acceptance of credit cards by exhibitors.
ALFA Conference & Expo Cancellation If for any reason beyond ALFA’s control, the ALFA Conference & Expo must be cancelled, shortened, delayed, or otherwise altered or changed, exhibitor understands and agrees that all losses and damages which it may suffer as a consequence thereof are its responsibility and not that of ALFA, its directors, officers, employees, or agents. Exhibitors understand that it may lose all monies it has paid to ALFA for space in the exhibition, as well as other costs and expenses it has incurred, including travel to the show, setup, lodging, freight, employee wages, etc. Exhibitor, as a condition of being permitted by ALFA to be an exhibitor in the Conference & Expo, agrees to indemnify and hold harmless ALFA, its directors, officers, employees, or agents, from any and all loss, which exhibitor may suffer as a result of show cancellation, duration, delay, or other alterations or changes caused in whole or in part by any reason outside ALFA’s control.
Violations Violations of any of these rules and regulations by an exhibiting company or its employees or agents shall, at the option of ALFA, annul the right to occupy space, and such exhibitor shall forfeit to ALFA all monies paid. Upon evidence of violation, ALFA may take possession of the space occupied by the exhibitor, and may remove all persons and goods at the exhibitor’s risk. The exhibitor shall pay all such expenses and all damages that ALFA may incur, and shall forfeit all monies paid or due ALFA on the account thereof. The exhibitor waives any right to service of written notice of ALFA’s intention to terminate this agreement and repossess space occupied by exhibitor.
Resolution of Disputes In the event of a dispute or disagreement between an exhibitor and the official contractor, or between an exhibitor and a labor union or labor union representative, or between two or more exhibitors, all interpretations by ALFA Exhibit Management of the rules and regulations governing the exhibition, actions or decisions concerning this dispute, intended to resolve this dispute, shall be binding on the exhibitor.
General Information All matters and questions not covered by these rules and regulations are subject to the decision of ALFA. These rules and regulations may be amended at any time by ALFA, and all amendments that may be made shall be equally binding on all parties affected by them, as are the original rules and regulations. In the event of any amendment or additions to these rules and regulations, written notice will be given by ALFA to such exhibitors as may be affected by them.
Exhibit Placement ALFA will endeavor to comply with all requests regarding the placement of exhibits either adjacent to, or removed from, specified other exhibitors. However, ALFA does not guarantee such space requests.
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2015 ALFA Conference & Expo Booth Space Selection Policies and Procedures The following serve as guidelines for a successful 2015 booth space selection. Please feel free to contact Brooke Beissel, ALFA Exhibitor Liaison, with any questions or concerns you have. Brooke can be reached at bbeissel@alfa.org or 312.673.5877. th
1. ALFA must have a signed booth space contract and a 25% deposit before your company may select space. The deadline date for receiving the 2015 contract and payment is at noon on May 20, 2014. Please submit your contract and payment prior to the 2014 ALFA Conference & Expo to save you valuable time with customers’ onsite.
and 25% deposit must be received by noon on May 20 in order for show management to choose space for you. 6. Exhibitors will have a maximum of 5 minutes to select booth space. Plan to arrive at least 15 minutes prior to your space selection time to ensure you do not miss your assigned time.
2. Space selection is based upon the ALFA priority point system: 1 pt. for each ALFA Conference the exhibiting company has
7. Please Note: Please choose booth space carefully. Booth space selected is subject to all rules and regulations noted on the Application for Booth Space, including but not limited to the cancellation policy.
participated in the past (5) years. 1 pt. for each 100 square feet of exhibit space reserved from the 2014 ALFA Conference & Expo 1 pt. for 2014 ALFA Allied membership 2 pts. for 2014 ALFA President’s Council membership 5 pts. for 2014 ALFA Premier sponsorship 1 pt. for sponsorship/advertising valued from $1-$5,000 2 pts. for sponsorship/advertising valued from $5,001-$10,000 3 pts. for sponsorship/advertising valued from $10,001-$15,000 4 pts. for sponsorship/advertising valued from $15,001-$20,000 5 pts. for sponsorship/advertising valued from $20,001 or more *Sponsorship and advertising points are for sponsorships committed to the 2014 ALFA Conference & Expo through May 1, 2014 and all Senior Living Executive Magazine advertising contracted for the year of 2014 year through May 1, 2014.
3. Space selection will take place during the 2014 ALFA Conference & Expo at the Phoenix Convention Center in th st Phoenix, AZ on Tuesday, May 20 and Wednesday, May 21 . Companies will select based upon their priority point totals. Companies with the same amount of points will choose booth space based on the day/time ALFA received your contract. You company’s time and priority point totals will be emailed to you prior to the 2014 ALFA Conference & Expo. 4. If more than one company shares the same number of priority points, selection order is determined based on receipt date/time of contract. 5. Each participating company should have a representative present at the space selection. If your company is unable to provide a representative during the correct time, ALFA Show Management will assign the best available booth space that is consistent in the size & space preferences indicated on your space application. Completed 2015 booth space contract
8. Loss of Transfer of Points: For any company that purchases another participating company, the two groups can not combine their earned priority points, but would be allowed to take the highest priority point total of either company as their official total. Merged companies wishing to maintain separate memberships of the business units will maintain their priority points as stand alone companies. For companies who did not have membership or exhibit points for a given year, but merged with or acquired a company that did earn points in that year, the new company may retain the point total for the merged or acquired company. Companies that are under another corporate umbrella who are later stand alone cannot take their points earned in previous years with the parent company. Companies who wish to exhibit together must choose space during the time slot of the company with the lowest number of points. 9. After the on site space selection is complete, booth space assignments will be made on a first-come, first-served basis. 10. In the event the booth space you choose is not your first choice and you wish to relocate to a different booth or area which was occupied during the space selection process, you should submit a written request to relocate to show management. We will review these requests, and will contact you if occupied space becomes available. 11. All special cases will be evaluated and resolved at the discretion of ALFA Show Management.
1650 King Street, Alexandria, Virginia, 22314
View complete details at www.alfa.org/marketingplanner. Scott Narug Director of Sales 312.673.5974 snarug@alfa.org