2016 MARKETING & MEMBERSHIP PLANNER www.argentum.org/marketingplanner
Introducing Argentum – Expanding Senior Living The Assisted Living Federation of America is now Argentum. Derived from the Latin meaning silver, Argentum conveys strength and a sense of gravitas while giving a nod to the “silver generation” we all serve. We have changed our name to better represent our role within the dynamic senior living industry, however our mission remains the same: members exemplify the principles of choice, dignity and independence for seniors.
MARKETING AND MEMBERSHIP PLANNER 2016
A MARKET RIPE FOR INVESTMENT 50% 2012
2025
There will be approximately
1.1 million daily residents at residential care communities in 2025, an increase of 50 percent from 2012
$56 billion
$80 billion 2025
31,000
Total revenues projected to increase 43 percent
Assisted living communities serving almost 1 million residents
2014
89.9% Average senior living occupancy rates
Amenities desired by boomers: Next generation of residents represent more than 70 percent of U.S. financial assets and over 1/2 of discretionary spending
commercial kitchens, bistros, pubs, beauty salons, indoor swimming pools, spacious spas, pet-friendly, accessible and socially connected communities
Sources: Argentum projections based on data from the National Study of Long-Term Care Providers conducted by the U.S. Centers for Disease Control and Prevention’s National Center for Health Statistics; Argentum projections of senior living industry establishments and revenues; U.S. Census Bureau projections of the population aged 85 and older; National Survey of Residential Care Facilities; National Investment Center for the Seniors Housing & Care Industry MAP Data Service; Age Wave
THERE HAS NEVER BEEN A BETTER TIME TO JOIN ARGENTUM. LEARN MORE AT ARGENTUM.ORG
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WWW.ARGENTUM.ORG
ABOUT ARGENTUM Since 1990, Argentum (formerly the Assisted Living Federation of America or ALFA) has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors. We are the largest national trade association dedicated to professionally managed, resident-centered independent living, assisted living, and memory care communities. Argentum’s programs promote business and operational excellence designed to foster innovation and entrepreneurship in the field of senior living. All of our work is guided by five critical imperatives.
OUR CRITICAL IMPERATIVES WORKFORCE DEVELOPMENT
CONSUMER CHOICE
Growing a workforce of trained professionals to serve seniors.
Promoting strategies for financing long term care services and supports.
QUALITY CARE
MEMORY CARE
Nurturing environments that enhance the quality of life for senior living residents.
Enhancing awareness and best practices for the care of residents with dementia.
OPERATIONAL EXCELLENCE Improving the senior living business through innovation and technology.
STRONG IN THE STATES 37 STATE PARTNERS ADVOCACY & PUBLIC POLICY Argentum advocates at the federal and state level on behalf of senior living companies, their employees and the residents and families they serve. Since senior living is regulated at the state level, a majority of Argentum’s advocacy efforts are aimed at regulatory bodies in all 50 states. A critical component of Argentum’s state advocacy efforts involve Argentum’s state partners who are literally the “boots on the ground.” ARGENTUM STATE PARTNERS
EDUCATION & TRAINING Argentum brings its members and other industry thought-leaders together to encourage collaboration, best practice sharing, and professional development. Our annual conference, the premier event in senior living, includes three days of advanced educational sessions, a solutions-oriented expo, high-profile awards ceremonies, and networking opportunities.
PROGRAMS, EVENTS, AND PUBLICATIONS Argentum develops and publishes a wide variety of media focused on senior living to educate, inform, and inspire its members, the public, and policymakers. Senior Living Executive magazine, our bimonthly print and digital publication, spotlights the latest advances in the senior living business and offers news, tips, and insight.
WWW.ARGENTUM.ORG
ARGENTUM BOARD OF DIRECTORS ARGENTUM BOARD OF DIRECTORS Chairman
DAN HIRSCHFELD
TODD NOVACZYK
BRENDA BACON
Genesis Rehabilitation Services President
New Perspective Senior Living President & CEO
KAI HSIAO
WILLIAM PETTIT JR
MARK OHLENDORF
Holiday Retirement President & CEO
Merrill Gardens Vice Chairman
Brookdale President & CFO
CHRIS HYATT
RANDY RICHARDSON
Vice Chairman
Brookdale EVP, Operations Support
Vi Living President
EDWARD KENNY
TIFFANY TOMASSO
Life Care Services Chairman/CEO
Kensington Senior Living Founding Partner
LOREN SHOOK
BRAD KLITSCH
PATRICIA WILL
Silverado President/CEO/Chairman of the Board
Direct Supply SVP of Market Development
Belmont Village Senior Living President/CEO
Treasurer
SALLY MICHAEL
CHRIS WINKLE
California Assisted Living Assn President
Sunrise Senior Living CEO
BLAIR MINTON
JAMES BALDA
Journey Senior Living President
Argentum President & CEO
Brandywine Senior Living President & CEO Immediate Past Chairman
TIMOTHY BUCHANAN Legend Senior Living CEO Vice Chairman
BRUCE MACKEY JR Five Star Quality Care CEO
EVRETT BENTON Stellar Senior Living Founding Partner
JOHN DELUCA Senior Lifestyle Corp President & CEO
THOMAS J. DEROSA Chief Executive Officer Welltower Inc
STEPHANIE HANDELSON Benchmark Senior Living President & COO
WWW.ARGENTUM.ORG
JOHN MOORE Atria Senior Living Group Chairman/CEO
PAT MULLOY Elmcroft Senior Living Chairman/CEO
ARGENTUM EXECUTIVE ADVISORY BOARD MEMBERS ARGENTUM EXECUTIVE ADVISORY BOARD MEMBERS JOHN ATKINSON
JOE EBY
BRUCE MACKEY
T. ANDREW SMITH
BRENDA BACON
DAVID ESKENAZY
LAURALEE MARTIN
TODD SPITTAL
DOUG BAKER
JERRY FINIS
BRYAN MCCALEB
RICK STEINBERGER
EVRETT BENTON
TIMOTHY FOX
TOM MCDERMOTT
DONALD THOMPSON
ROGER BERNIER
JOEL GOLDMAN
ERIC MENDELSOHN
TIFFANY TOMASSO
RICHARD BREWER
TOM GRAPE
JOHN MOORE
CHARLIE TREFZGER
TIMOTHY BUCHANAN
GEORGE HAGER
PAT MULLOY
COLLETTE VALENTINE
JOEL NELSON
MITCHELL WARREN
TODD NOVACZYK
DALE WATCHOWSKI
Willis Managing Partner
Brandywine Senior Living President & CEO Ecolab CEO
Stellar Senior Living Founding Partner
Chelsea Senior Living President/COO Commonwealth Assisted Living President/CEO Legend Senior Living CEO
ROD BURKETT
Bickford Senior Living President Merrill Gardens President
Pathway Senior Living CEO FOX Rehabilitation CEO & Founder Hanson Bridgett LLP Partner Benchmark Senior Living Chairman/CEO Genesis HealthCare Corp Genesis ElderCare CEO
Gardant Management Solutions (Formerly BMA) President/CEO
SUSAN HENDRICKSON
DEBRA CAFARO
ERIC HETRICK
JACK CALLISON
ROBERT HILLIS
ANDY COHEN
KAI HSIAO
JOHN DAMGAARD
RICHARD IRWIN
JON DELUCA
J.J. JOHNSON
TOM DEROSA
SEAN KELL
MARILYNN DUKER
G. MICHAEL LEADER
Ventas CEO
Enlivant CEO
Caring.com CEO
MatrixCare President & CEO
Senior Lifestyle Corp President/CEO Welltower CEO
Brightview Senior Living (The Shelter Group) President
WWW.ARGENTUM.ORG
Dechert LLP Partner
P&G Professional Vice President of Global Direct Supply President & CEO
Holiday Retirement President/CEO IntegraCare Corp CEO
Cornell Communications CEO A Place for Mom President & CEO Country Meadows President/CEO
Five Star Senior Living CEO HCP CEO
Sagora Senior Living President Yardi Systems Industry Principal
National Health Investors President & CEO Atria Senior Living Group Chairman/CEO Elmcroft Senior Living Chairman/CEO Life Care Services President & COO New Perspective Senior Living President & CEO
MATHEW PEPONIS
Greenfield Senior Living CEO/Chairman
FORREST PRESTON
Century Park Associates CEO & Chairman
RANDY RICHARDSON Vi Living President
KIAN SANEII Independa CEO
LOREN SHOOK
Silverado President/CEO/Chairman
WENDY SIMPSON LTC Properties President & CEO
Brookdale CEO
Provision Living President/CEO
ROC Senior Housing COO Maxwell Group CEO
Kensington Senior Living Founding Partner Meridian Senior Living CEO Integral Senior Living CEO The LaSalle Group CEO
American House Senior Living Communities CEO
PATRICIA WILL
Belmont Village Senior Living President/CEO
CHRIS WINKLE
Sunrise Senior Living CEO
MARK WOODKA OnShift CEO
MARGARET WYLDE ProMatura Group President & CEO
MICHAEL ZUSMAN Kwalu CEO
JAMES BALDA Argentum CEO
ARGENTUM MEMBERSHIP As a member of Argentum, your company belongs to the largest industry trade association for professionally managed senior living companies. Membership in Argentum gives your company a unified voice to shape the future of senior living and a measurable return on investment in networking, advocacy, business opportunities, and education that encourages professional development for industry employees, enhanced quality of life for seniors, promotes peace of mind for family members, and enhances public trust.
GOLD | $25,000
SILVER | $10,000
(ALSO RECEIVE SILVER AND BRONZE MEMBERSHIP BENEFITS)
(ALSO RECEIVE BRONZE MEMBERSHIP BENEFITS)
EXECUTIVE ADVISORY BOARD Company CEO will be invited to serve alongside peers from the leading companies in senior living
EXECUTIVE MEMBER REPORT 12 printed Executive Member Reports and tool kits, including a quarterly Workforce Report
EXECUTIVE PEER GROUPS Exclusive, executive-level peer groups, comprised of seasoned senior living professionals from a variety of disciplines and functional areas, who meet in person and through conference calls to discuss their most pressing business challenges. Please note: Industry Partnership Members participate in the Industry Partner Executive Roundtable (formerly known as President’s Council)
PUBLIC POLICY REPORT 10 printed Senior Living Public Policy Reports featuring state and federal updates and victories
CHIEF EXECUTIVE SUMMIT Invitation-only meeting for Executive Advisory Board members GOLD MEMBER-ONLY EVENT INVITATIONS Annual CEO Dinner at the Senior Living Executive Conference
ADVOCACY TRAINING Invitation to participate in advocacy grassroots training and meetings with Congress SENIOR LIVING EXECUTIVE FALL CONVENTION 3 complimentary registrations (details below) BRONZE | $2,500 Eligible for nomination to committees, work groups, and Board of Directors
Company recognition in print and online Senior Living Executive magazine and event programs
Member discounts on event registration at the Senior Living Executive Fall Convention - an event that explores the industry’s critical imperatives like memory care and workforce development
Professional networking events, including private meetings with event speakers, meetings with industry experts, and fall and spring networking receptions
Member discounts on event registrations, including the Senior Living Executive Conference and the Executive Director Leadership Institute Member discounts on expo, reports, and Senior Living Career Center Member discounts on Executive Director Certification Exam and test prep resources
MEMBERSHIP BENEFITS & APPLICATION ARGENTUM.ORG/MEMBERSHIP
Access to digital Senior Living Operator Resource Library, sample models & templates, white papers, research reports, and toolkits Subscription to the bimonthly Senior Living Executive magazine
WWW.ARGENTUM.ORG
ARGENTUM SENIOR LIVING EXECUTIVE MEDIA Focused on major issues impacting senior living, Argentum media helps you to identify opportunities and solutions in the areas of workforce development, quality care, operational excellence, consumer choice, and memory care.
DIGITAL
EVENTS
ARGENTUM.ORG keeps 485,000 visitors/year informed of the latest news about the senior living business, assisted living regulatory and legislative breakthroughs, memory care developments, as well as events, workshops, services, and programs. ARGENTUM UPDATE E-NEWSLETTER provides senior living news, public policy developments, and industry updates to 14,000 senior living professionals. SENIOR LIVING SUPPLIER GUIDE member-to-member marketplace is the online resource for buyers of products and services in senior living. SENIOR LIVING CAREER CENTER is an up-to-date platform where companies can post jobs and senior living professionals can peruse jobs and post resumes.
PUBLICATIONS Senior Living Executive Magazine Executive Member Reports White Papers Toolkits Senior Living Operator Resource Library
QUESTIONS? CONTACT YOUR ARGENTUM SALES TEAM Scott Narug Director of Sales 312.673.5974 snarug@argentum.org Brett Everett Digital Advertising, Publication & Exhibits Sales 312.673.5594 beverett@argentum.org
WWW.ARGENTUM.ORG
Robb Shrader Industry Partner Membership Sales 312.673.5581 rshrader@argentum.org
ARGENTUM LEADERSHIP RECEPTION & DINNER Dallas, TX | March 8, 2016 Exclusive industry event for the Executive Advisory Board, hosted by the Argentum Board of Directors. Gold member executives develop connections and partnerships as they network among the top leaders in the industry. SENIOR LIVING EXECUTIVE CONFERENCE Denver, CO | May 9-12, 2016 2,500 executives meet for four days of education, professional networking, and problem solving about the most critical issues in the industry. EXECUTIVE DIRECTOR LEADERSHIP INSTITUTE Denver, CO | May 9-12, 2016 Advanced four day, cohort-style program that prepares the finest leaders with the knowledge, skills and resources to increase their organizational contributions in the future. SENIOR LIVING EXECUTIVE FALL CONVENTION September 2016 Day-long symposiums allow senior living professionals the opportunity to dive deeply into the industry’s critical imperatives like workforce development and memory care. Attend one day or stay for a multi-day overview of the trends and influences impacting senior living. CHIEF EXECUTIVE SUMMIT November 2016 Following the second meeting of the Executive Advisory Board, Gold member CEOs meet to learn from experts about the state of the economy, legislation impacting senior living, and discuss strategic solutions to the industry’s critical imperatives. Significant others are encouraged to attend, as activities like architectural tours, golf, and sightseeing are organized to provide enjoyable networking opportunities.
SENIOR LIVING EXECUTIVE CONFERENCE COLORADO CONVENTION CENTER | DENVER, CO | MAY 9-12, 2016 CONNECT WITH 2,500 SENIOR LIVING EXECUTIVES for four days of executive education, professional networking, and problem solving about the most critical issues in the industry. Return home with new knowledge, polished skills, and a fresh perspective about how to advance your career in senior living. Contact snarug@argentum.org for more information.
*
$
PROGRAM HIGHLIGHTS
SPONSOR
ADVANCE EXCELLENCE THROUGH EDUCATION by sponsoring world-class keynote speakers that inspire.
Executive Networking Receptions Hero Awards Exhibit Hall Featuring Over 250 Companies World Class Keynote Speakers
BUILD STRONG RELATIONSHIPS by sponsoring networking events that offer fun ways to grow relationships. STAND OUT from the competition by sponsoring highly visible components of the conference like wifi access, the mobile app, and in-room amenities.
Industry Insights Golf Classic
EXHIBIT Demonstrate product features, benefits and build relationships with decision makers. Exhibitors receive registration allotments, pre and post show attendee lists, and recognition in the mobile app. Exhibit Hall Schedule - Move-In Hours: May 8: By appointment Only (Island Booth and Buses), May 9, 8:00 am – 5:00 pm; May 10, 7:30 am – 9:00 am. Show Hours: May 10, 10:00 am – 1:30 pm (lunch served); May 11, 10:15 am – 1:15 pm (lunch served). Move-Out Hours: May 11, 1:15pm – 6:00 pm.
WHO ATTENDS? Corporate Functional Area
Size of Companies Represented (by total number of communities)
Corporate Position
Executive Mix
Regional Director 10%
11+ 46%
SVP/VP 27%
Community 16%
HR 6%
One-10 54%
Management 35%
Regional 13%
Executive Director 16%
Corporate 71%
Operations 34% Clinical 5% Sales & Marketing 27%
C-Suite 21% Other 1%
Other: 18%
FULL LIST OF SPONSORSHIP AND EXHIBITOR OPPORTUNITIES AT ARGENTUM.ORG/MARKETINGPLANNER
WWW.ARGENTUM.ORG
SENIOR LIVING EXECUTIVE MAGAZINE of readers are decision makers for their organizations
of readers consider Senior Living Executive “a must read” publication of Argentum’s Industry Partner members cite their inclusion in Senior Living Executive as one of the most beneficial Argentum services for their company
SENIOR LIVING EXECUTIVE EDITORIAL CALENDAR JANUARY/FEBRUARY: THE SCIENCE OF AGING A look at what the senior living industry can learn from the latest scientific research in gerontology, genetics, brain research, nutrition, and other fields related to aging. Space Deadline: 11/13/15 Materials Deadline: 11/30/15 Highlight: Memory Care Tools – Annual List of Memory Care Providers. MARCH/APRIL: STATE OF THE INDUSTRY A dive into the community-consumer relationship, including how consumers view the senior living option, through an in-depth look at new market research. Space Deadline: 1/8/16 Materials Deadline: 1/22/16 Highlight: Pre-Show Issue for Senior Living Executive Conference with Exhibitor Listing. MAY/JUNE: THE WORKFORCE ISSUE Explore hiring and training best practices for a multi-generational, multi-cultural workforce. Space Deadline: 2/19/16 Materials Deadline: 3/4/16 Highlight: Best of the Best Awards.
MAGAZINE ADVERTISING OPPORTUNITIES AVAILABLE Brett Everett Digital Advertising, Publication & Exhibits Sales 312.673.5594 beverett@argentum.org
JULY/AUGUST: THE ACCOUNTABLE CARE ORGANIZATION ISSUE A look at strategies for senior living providers to form relationships with ACOs, create EDITORIAL IDEAS? new places for their businesses in the health care continuum and provide the best care editor@argentum.org for residents. Space Deadline: 5/6/16 Materials Deadline: 6/3/16 Highlight: Post-show Issue for Senior Living Executive Conference. Annual List of Life Safety Software Providers. SEPTEMBER/OCTOBER: THE INVESTMENT ISSUE A review of the big mergers and acquisitions of 2016 and the top 80 largest senior living providers. Also, a look at how senior living providers have successfully crafted partnerships with “capital that cares.” Space Deadline: 7/8/16 Materials Deadline: 8/5/16 Highlight: Top 80 Largest Senior Living Providers List. Annual List of Operations Software Providers. NOVEMBER/DECEMBER: THE INNOVATION ISSUE From innovative senior living design to the latest technological tools, it’s all about new ideas. Plus, a look at senior living innovators to watch. Space Deadline: 9/10/16 Materials Deadline: 10/7/16 Highlight: Senior Living by Design Awards. Annual List of Sales and Marketing Technology Tools. WWW.ARGENTUM.ORG
EXECUTIVE PEER GROUPS Argentum Executive Peer Groups are revolutionizing the way executives in senior living interact by bringing the right people together to solve real-world business challenges facing senior living. These exclusive, by-invitation-only peer groups are comprised of seasoned senior living professionals from a variety of disciplines and functional areas who meet in person at the Senior Living Executive Conference and through conference calls to discuss their most pressing business challenges. Argentum’s industry partner members participate in the Industry Partner Executive Roundtable, formerly known as the President’s Council.
NETWORKING
COLLABORATION
DISCIPLINES AND FUNCTIONAL AREAS CFO/Senior Finance
Information Technology
Clinical Quality
Memory Care
COO/SVP of Operations
Procurement/ Asset Management
Dining Services
Regional Executives
Government Relations/Legal
Sales and Marketing
Human Resources
Service and Product Providers (Industry Partner Executive Roundtable)
MEMBERSHIP ELIGIBILITY Membership in each executive roundtable is exclusive to the senior-most executive serving in that specific functional area or corporate responsibility at Gold Member companies.
LEARN MORE AT ARGENTUM.ORG/EXECUTIVEROUNDTABLES
WWW.ARGENTUM.ORG
BEST PRACTICES
2016 MARKETING & MEMBERSHIP PLANNER www.argentum.org/marketingplanner
Senior Living Executive Conference Sponsorship Opportunities www.argentum.org/conference Colorado Convention Center Denver, CO May 9-12, 2016
Scott Narug Director of Sales 312.673.5974 snarug@argentum.org
MARKETING AND MEMBERSHIP PLANNER 2016
ARGENTUM SPONSORSHIP LEVELS PREMIER: $50,000 AND ABOVE Premier level sponsors are Argentum’s largest advocates throughout the year. Premier Sponsors get the ultimate package of benefits while investing in the most inspiring, motivational, and educational programs in senior living. Industry partner companies interested in Premier Sponsorship should contact Scott Narug at snarug@argentum.org. Owner/Operator companies interested in Premier Sponsorship should contact Nathan Nickens at nnickens@argentum.org. COMPANY RECOGNITION
PRIVATE MEETING SPACE
Your logo will be integrated into all significant signage promoting the conference including the program preview, on-site conference agenda, website, & mobile app.
New in 2016 - Your team will have exclusive use of a meeting room at the Denver Convention Center throughout the conference. An Argentum meeting planner will work with your representative to coordinate your company orders for catering, audio-visual, and furniture rental.
Complimentary 10’x 10’ exhibit space or 50% off a larger space. Full-page ad in on-site program.
CONCIERGE SERVICE An Argentum meeting planner will help your team amplify the value of their conference experience. Whether a reception, team dinner, conduct a private company meeting or entertain clients at an off-site event, your meeting planner will manage the details while your executives enjoy their event.
VIP EXPERIENCES Reserved seating for your company representatives at all general sessions. Executive car service to and from Denver International Airport and complimentary hotel suite upgrade for one person. Invitation to attend a private event with keynote speakers.
STANDARD SPONSORSHIP BENEFITS $30,000 AND ABOVE
Discounted advertising rates in Senior Living Executive and Argentum digital advertising
X
Car service to and from Denver International Airport for two company executives
X
(1) Fast and Furious session in Exhibit Hall
X
Full-page ad in the conference program
X
$22,500 AND ABOVE
$14,500 AND ABOVE
$9,000 AND ABOVE
X X
Half-page ad in the conference program Logo on sponsor recognition signage
X
X
X
X
Logo in conference program
X
X
X
X
Logo with hyperlink to your company website on Argentum’s conference sponsor webpage.
X
X
X
X
Sign for booth indicating conference sponsorship
X
X
X
X
Sponsor recognition ribbons for your team
X
X
X
X
WWW.ARGENTUM.ORG
SELECT YOUR SPONSORSHIP OPPORTUNITIES 30,000 SPONSORSHIP OPTIONS ARGENTUM HERO AWARDS | MAY 10TH «« Speaking opportunity for your company representative (remarks prepared by Argentum) «« VIP seating for all registered conference attendees from sponsor company «« Onstage recognition during Argentum President’s Welcome Remarks «« Logo displayed on screen, signage OPENING GENERAL SESSION | MAY 10TH «« Onstage recognition during Argentum President’s Welcome Remarks «« Introduce featured keynote speaker with scripted (remarks prepared by Argentum) «« VIP seating for all registered conference attendees from sponsor company «« Logo displayed on general session stage throughout the session and signage NEW! OPTIONAL EXPOSURE ADD-ON: $5,000 «« Book giveaway (sponsor covers cost of general session keynote book and distributes book at booth) «« Private meet-and-greet for you and guests with keynote speaker «« Branded company bookmark CLOSING NIGHT BLOCK PARTY | MAY 11TH «« Prominent logo displayed on event signage, cocktail napkins, and specialty cocktail CONFERENCE WI-FI «« Provide attendees the opportunity to access Wi-Fi throughout the convention center, including common hallways, exhibit halls, and meeting rooms «« Logo on Wi-Fi splash page with hyperlink to company website MOBILE APP «« Splash page upon app launch, banner ad within app NEW! CEO DINNER – SPONSORSHIP ONLY AVAILABLE TO ARGENTUM GOLD MEMBER COMPANIES «« Demonstrate your support of Argentum's Executive Advisory Board
22,500 SPONSORSHIP OPTIONS GENERAL SESSION DAY TWO | MAY 11TH «« Introduce featured keynote speaker with scripted remarks prepared by Argentum «« VIP seating for all registered conference attendees from sponsor company «« Onstage recognition during Argentum President’s Welcome Remarks «« Logo displayed on screen and signage NEW! OPTIONAL ADD-ON: $5000 «« Book giveaway (sponsor covers cost of general session keynote book and distributes book at booth) «« Private meet-and-greet for you and guests with keynote speaker NEW! CEO PANEL AND BRUNCH | MAY 12TH «« Introduce featured keynote speaker with scripted remarks prepared by Argentum «« VIP seating for all registered conference attendees from sponsor company «« Onstage recognition during Argentum President’s Welcome Remarks «« Logo displayed on screen and signage EXECUTIVE DIRECTOR LEADERSHIP INSTITUTE (EDLI) «« Speaking opportunity during opening session for your company representative (remarks prepared by Argentum) «« Logo displayed on screen and signage «« Recognition in attendee confirmation email and on website «« Chair drop with company advertisement or attendee amenity (provided by sponsor) MORE SPONSORSHIP OPPORTUNITIES ››
SELECT YOUR SPONSORSHIP OPPORTUNITIES 22,500 SPONSORSHIP OPTIONS (continued) NEW! BOARD OF DIRECTORS LUNCH | MAY 9TH «« 2 representatives from your company can join the Argentum Board of Directors for Lunch on Monday, May 8th. Approximate time: from 1:00pm – 2:00pm NEW! RELAX AND CHARGE STATIONS (IN HALL AND MAIN FOYER OF CONVENTION CENTER) «« Get your brand in front of attendees as they take a moment to unwind or repower their electronic devices. Stations will be located throughout the exhibit hall and session rooms. NEW! EDUCATIONAL TRACKS (ONLY 1 COMPANY PER TRACK) Tracks Available: «« Workforce Development «« Consumer Choice «« Quality Care «« Memory Care (SOLD) «« Operational Excellence GOLD MEMBER RECEPTION | MAY 9TH (SPONSORSHIP AVAILABLE TO GOLD MEMBERS ONLY) «« Welcome Gold Member CEOs, Executive Roundtable Members and Industry Partner Executive Roudtable Members «« 3 additional passes to reception «« Logo displayed on napkins, table tents, and signage EXPO LUNCH | MAY 10TH AND 11TH (2 SPONSORSHIPS AVAILABLE) «« Welcome attendees to Denver with lunch in the Expo «« Logo displayed in conference program, on table tents and signage ATTENDEE BAG «« Co-branded attendee bags given away at registration LANYARDS «« Your logo and Argentum’s logo on all conference lanyards
14,500 SPONSORSHIP OPTIONS HOTEL ROOM KEYS «« Logo or artwork on attendee room keys in all host hotels CONFERENCE AND ATTENDEE REGISTRATION WEBSITE «« Banner on conference website, logo on registration website and confirmation emails BREAKFAST ($14,500 MAY 10TH AND MAY 11TH OR $8,000/DAY) «« The networking breakfast is a benefit for all attendees and includes coffee/tea/juice and breakfast buffet WATER STATIONS «« Branded water coolers throughout the convention center and exhibit hall to help keep attendees hydrated
CUSTOMIZE YOUR MARKETING MIX Contact your sales team: Scott Narug, Director of Sales, 312.673.5974 or snarug@argentum.org
SELECT YOUR SPONSORSHIP OPPORTUNITIES 9,000 SPONSORSHIP OPTIONS CONFERENCE PROGRAM «« Logo displayed on front cover of the onsite Conference Program «« One full page ad in Conference Program inside back cover COFFEE BREAKS ($9,000 FOR ALL THREE DAYS) «« Brighten up the day while providing frequent networking opportunities for the industry
3,500 SPONSORSHIP OPTIONS CITY EXPERIENCES «« Allow Argentum’s team to plan your morning or evening city experience with attendees «« Argentum will promote activities to attendees and allow them to sign up during the registration process «« Event Examples include: morning run, yoga, Red Rocks trip, Denver city tour. All expenses related to the event are the responsibility of the sponsor and must take place during approved times BOOK GIVEAWAY «« Sponsor a book from a breakout speaker and distribute it to attendees from your booth. Cost of books is an additional fee. «« Argentum will promote book giveaway in the program SEDAN AIRPORT TRANSFER FOR C-SUITE EXECUTIVES «« Provide transportation for senior living executives to/from Denver International Airport with a personalized message from your team. Transportation costs are an additional fee IN-ROOM AMENITIES FOR SELECT ATTENDEES «« Send a gift or amenity to a select group of your choice. Hotel delivery fees are additional costs ($3-$5/room)
ADDITIONAL SPONSORSHIP OPTIONS INDUSTRY PARTNER FAST & FURIOUS | $2,500 (SPONSORSHIP AVAILABLE TO EXHIBITING COMPANIES ONLY) «« 3 minute time slots for a special program in the exhibit hall Wednesday morning. Company gets 3 minutes to showcase their best idea/solution to a challenge. The winner will be promoted at the General Session. CONFERENCE PROGRAM GUIDE Ad Size Half Page Ad Full Page Ad Inside Front or Back Cover Ad
Rate $2,200 $2,750 $3,350
NEW SPONSORSHIP OPPORTUNITIES Contact your sales team to find out about additional sponsorship opportunities, unique to the 2016 Senior Living Executive Conference. Scott Narug, Director of Sales, 312.673.5974 or snarug@argentum.org
2016 MARKETING & MEMBERSHIP PLANNER www.argentum.org/marketingplanner
Senior Living Executive Print and Electronic Advertising and Sponsorship Rates Brett Everett Digital Advertising, Publications and Exhibit Sales 312.673.5594 beverett@argentum.org
MARKETING AND MEMBERSHIP PLANNER 2016
2016 ARGENTUM
Print and Electronic Advertising and Sponsorship Rates SENIOR LIVING EXECUTIVE (PRINT) SIZE Width x Height (Inches)
RATE (1 Insertion)
RATE/ INSERTION (3 Insertions)
RATE/ INSERTION (6 Insertions)
Business Card Ads
2 1/4 x 2
---
$480
$370
Business Card Ads
2 1/4 x 4
---
$800
$665
1/3 Page Vertical
2 1/4 x 10
$2,730
$2,600
$2,450
1/3 Page Square
4 5/8 x 4 7/8
$2,945
$2,815
$2,675
1/2 Page Horizontal
7 x 4 7/8
$3,605
$3,420
$3,235
1/2 Page Island
4 5/8 x 7 7/16
$3,925
$3,740
$3,555
2/3 Page Vertical
4 5/8 x 10
$4,345
$4,135
$3,925
Full Page
7 x 10
$5,465
$5,170
$4,910
Cover 3
$6,360
$6,050
$5,715
Cover 2
$6,590
$6,310
$5,975
Cover 4
$6,875
$6,540
$6,180
Spread
$9,530
$9,065
$8,600
SENIOR LIVING EXECUTIVE Trim Size is 8 3/8 x 10 7/8 inches. If your ad bleeds, you must add 1/8” to all sides. SENIOR LIVING EXECUTIVE (DIGITAL)
SENIOR LIVING EXECUTIVE (SPECIAL AD OPPORTUNITY)
RATE/ISSUE Enhanced Custom Hot Links
$250 per link
Interior Blow-in Card
$700
Table of Contents
$700
Audio or Video Clip
$500 audio/ $800 video
Cover Blow-in Card
$1,000
Cover Bellyband
$1,000
Issue Leaderboard
$1,500
FOCUS GROUPS Full-page Senior Living Executive ad in the same issue the Focus Group appears, onsite signage, and onsite participation in Executive Focus Group. RATE: $10,000 CORPORATE PROFILES Full-page corporate profiles 400 words and two photos. RATE: $8,000
HOW AND WHERE TO SEND PRINT MATERIALS—For print advertising, submit a press-optimized pdf. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For details, contact editor@argentum.org. HOW AND WHERE TO SEND ELECTRONIC MATERIALS—For electronic advertising, submit in exact size of ad purchased in jpg or gif format. Please name the file using your company name and specify when/where ad should appear. Include full URL link. Send to Brooke Beissel, bbeissel@argentum.org.
ARGENTUM UPDATE SIZE Width x Height (Pixels)
RATE (Per Insertion)
Button #1 (top placement)
125 x 125
$665
Button #2
125 x 125
$555
Button #3
125 x 125
$455
Button #4 (bottom placement)
125 x 125
$345
Bottom Banner
600 x 90
$1,431
Middle Banner
600 x 90
$1,650
Sponsored Content
N/A
$1,725
Top Banner
600 x 90
$1,751
Quick Poll
N/A
$4,380
ARGENTUM.ORG SIZE Width x Height (Pixels)
RATE (Per Insertion)
Targeted Webpage Skyscraper
160 x 600
Please inquire
Home Page Button
284 x 142 (2x rotating)
$1,700
Home Page Banner
647 x 100 (2x rotating)
$2,020
SIZE Width x Height (Pixels)
RATE (Per Insertion)
SENIOR LIVING SUPPLIER GUIDE
Bottom Button Ad
300 x 100 (static)
$455
Top Button Ad
300 x 100 (static)
$560
Product Showcase
400 x 150 (4x rotating)
PAYMENT TERMS. First-time advertisers are required to pay first insertion order in full prior to the material deadline date. Payment for electronic advertising is due 3 business days prior to scheduled run date. Delayed payments will result in rescheduling based on availability. Payment for print advertising is due within 30 days of invoice. A late fee of $50 per month or 2% per month (whichever is greater) will be charged on delinquent accounts. Future advertising will not be published if accounts are 90 days past due until they are paid in full with appropriate penalties. Further advertising will require prepayment. COMMISSIONS/DISCOUNT. Material must be submitted as a Press Optimized PDF or advertiser forfeits ad agency discount. Billing to the advertising agency is based on acceptance by the advertiser of dual responsibility for payment if the agency does not remit within 90 days. Publisher reserves the right to short-rate advertisers if frequency agreement is not fulfilled. CONTRACT REGULATIONS. A contract covers a number of issues within a 12-month period. Two-page spreads count as one insertion. Credits earned by increasing advertising frequency during a contract year will be applied toward future insertions. No conditions, printed or
$1,030
otherwise, that conflict with the provisions of this media planner and appear on contracts, orders, or copy instructions will be binding for the publisher. CANCELLATIONS AND CHANGES TO INSERTION ORDERS. All cancellations and changes must be received, in writing, 15 days prior to the space reservation deadline. In the event of a cancellation, the advertiser/or agency agrees to repay Argentum for any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. Covers and premium positions are non-cancelable. Contact Director of Sales, Scott Narug at snarug@Argentum.org or 312.673.5974 for details. COPY POLICY. Argentum reserves the right to reject advertising considered objectionable in wording and/or appearance. The advertiser assumes all liability for content of printed advertisements and any claims against Argentum arising from the advertisement. The publisher is not responsible for any advertisements omitted for any reason. The trademark and/or signature of the advertiser must clearly and prominently identify all advertisements. The publisher reserves the option to add the word “advertisement� to an ad.
2016 MARKETING & MEMBERSHIP PLANNER www.argentum.org/marketingplanner
Contact Argentum – Expanding Senior Living Scott Narug Director of Sales 312.673.5974 snarug@argentum.org
Brett Everett Digital Advertising, Publications and Exhibit Sales 312-673-5594 beverett@argentum.org
Robb Shrader Industry Partner Membership Sales
rshrader@argentum.org
MARKETING AND MEMBERSHIP PLANNER 2016
312-673-5594