Reining in the Industry’s Three Biggest Cost Drivers
Reining in the Industry’s Three Biggest Cost Drivers Moderator: Jennifer Nolan Vice President, Procurement Strategy Brookdale
Jim Boccher President and CEO ServiceMaster DSI
Lisa Welshhons SVP, Human Resources Discovery Senior Living
Jim Boccher - SRM • ServiceMaster Recovery Management is a national commercial disaster restoration provider for Fortune 500 companies • Clients include senior living, healthcare, manufacturing, government, big box retail, office and higher education segments • SRM takes a pro-active approach to working with our clients to ensure they have a robust business continuity plan including emergency power and critical infrastructure • SRM is a full service provider post-loss from site stabilization, climate control, mitigation, remediation to full reconstruction in order to minimize business and life interruption
Three Stages of Readiness Denial • It will never happen to us -Disaster Preparedness goes beyond those in hurricane prone areas. Wildfires, floods, tornadoes, polar vortexes are occurring at a more frequent rate. Majority of property losses are NOT related to weather events and can occur anywhere.
• If it happens to us, we will figure it out -Property and facility managers, building engineers, construction divisions, local vendors etc… do not operate in a disaster response capacity. It will require external partners to adequately prepare and respond to a catastrophic event.
• If it happens to us and we can’t figure it out, then there’s nothing we could have done anyway -Categorically false! If the past few years have shown us anything it has demonstrated how businesses that prepare for the worst, not only survive a disaster but thrive in its aftermath.
Importance of Continuity Planning • Need a clear understanding of federal and state regulations and guidelines specific to senior living (i.e. – Florida Rule 58A) • Need a clear understanding of your communities’ needs specific to emergency power and fuel (i.e. - power requirements, length of runs, fuel, electricians, etc…) • Source your provider(s) before you need them • Identify key internal and external team members and define what everyone’s roles will be in the event of a disaster
Benefits of Continuity Planning • Reduce risk and limit liability • Reduce business and life interruption in the event of a disaster • Limit claim severity • Avoid price gouging that occurs in these events • Peace of mind that comes with knowing you have taken all the appropriate steps to protect your communities, employees and residents
Lisa Welshhons, DSL Discovery Senior Living: • Developer, builder and operator of lifestyle differentiated senior-living communities. • 56 Communities with 9000 existing or under development homes which include: senior apartments, villas, independent living, assisted living, personal care and memory care units. • 9,000 residents • 14 states • 5,000 Team Members
Recruiting Strategies • Online Presence is Necessary • Invest in an Applicant Tracking System (ATS) • Go Mobile –89% of job seekers say their mobile device is an important tool for job searching and 45% use it to search for jobs at least once a day* • Invest in Social Media - 73% of Millennials use in job search**
Source: *Glassdoor **Aberdeen Group
Recruiting Strategies – Social Media
Digital Recruiting • Create a Digital Job Posting • Search Engine Optimization (SEO) – Example: “RN Jobs” • Video boosts the SEO of a job posting 50x greater than a text job posting
• Social Media Shares – Example: Video posted on Facebook is “shared” by others
• Almost 73% of candidate views comes from social shares
• Culture • 2-3 minute video that provides insight into organization’s culture
• Return on Investment • Video converts views and applications by 42% Source: DIGI-ME
Retention Turnover Considerations
• Separation Costs • Replacement Costs • Hiring and Orientation Costs • Hidden Costs
Cost of Turnover*
• Average $4129 per hourly employee • 20% + of salary for managers • Avg. time to fill = 42 days
*Source: Society of Human Resource Management