Survey: Public Perceptions of Careers in Senior Living Oscar Cardona, CHRO, Holiday Retirement
Survey Details Argentum / ORC International conducted an online survey in September 2016 to measure public perceptions about jobs and careers in senior living: Sample included 801 respondents: • Adults aged 18-64 living in the United States • 49% Male, 51% Female • 40% Millennials 32% Generation X 28% Baby Boomers* • 1 in 3 had a college degree • Self-selected for participation *Millennials: ages 18-35, Generation X: ages 36-51, Baby Boomers: ages 52-64
Key Findings | Experience with Senior Living Overall, survey results indicate that interest in a career in the senior living industry is closely and directly linked with awareness and familiarity with senior living.
Opportunity: How can we build relationships sooner?
Key Findings | Importance to Job Satisfaction
Key Findings | Career Choice Priorities Baby Boomers more likely than younger cohorts to value enjoying work day-to-day. Millennials more likely to emphasize opportunity to gain responsibility and education/ credentials required to enter.
Key Findings | Considering a Senior Living Career
Opportunity: How can we change NO to YES?
Key Findings | Considering a Senior Living Career Top five reasons given by those who would NOT consider a career in senior living: 1. Don’t have the appropriate training (41%) 2. Too demanding emotionally (41%) 3. Don’t know enough about the industry to say (25%) 4. Wages/salary not acceptable (23%) 5. Too demanding physically (22%)
Conclusions & Opportunities • A career in senior living is linked with awareness and familiarity with senior living • Most people don’t think much – or at all – about senior living until they reach the stage in life when a circumstance requires them to confront a need • Workforce development will require an effective strategy to raise awareness and create familiarity, especially among the youngest cohorts • Industry communications need to more clearly define what we want the senior living reputation to be.
Questions?