Hi fellow entrepreneur! Congratulations on downloading this special report! It is designed to provide you with creative and innovative ways to market your business and increase your list. In doing so, you will attract more ideal clients, build your list, raise your profile and make more money. This report is broken into nine parts:
1. Marketing Essentials Tool Kit 2. Public Speaking 3. Networking and Referral Partners 4. Public Relations, Publicity and Writing 5. Promotion / Event Based Marketing 6. Branding 7. Advertising 8. Follow Up Tactics, Client Communication and Connection 9. Mindset and Other Tips I suggest printing this off and grabbing a pen. Hunker down in a cozy chair with a cup of tea, water or your favorite beverage and spend 30 minutes reading it. As you read through it, put a checkmark by the ideas that you would like to explore and make notes along the way. Then go back and prioritize which one to tackle first, second, third and so on. It’s important to note that there are more ideas here than can be successfully implemented in a year. Please don’t make yourself crazy trying to do it all this week or this month. It’s not even necessary to do all of these things – ever! Once you have a strong marketing message, you can use it consistently with a variety of marketing strategies that fit your style. With that being said, as your Creative Client Attraction™ Strategist, it is my intention to stretch you a bit beyond your comfort zone so you can continue to grow, learn and enjoy your life and your business more and more every month! To that end, what I know to be true is that solopreneurs like us need creative, custom tactics and innovative strategies to attract ideal clients as quickly as possible. And I know that my clients expect more from me than the same chewed on, mulled over, typical thinking. What you need is the right mix of marketing strategies and tactics at the right time. In other words, you need a plan to stand out in your industry and attract ideal business. In the sea of other
coaches, consultants, realtors, financial planners, interior designers, fitness professionals, holistic practitioners and so forth, you want to be seen, heard and hired! I’m here to tell you that you can be all of those things. That is why I developed this report for you. It is filled with many of the techniques and strategies I use for my own business as well as with my clients. In other words, I know first-hand that they work. You may already know that marketing is not one effort or one campaign or one strategy. Rather, marketing is an ongoing process of telling people over and over what results you can get for them. This report gives you 101 ways to spread your marketing message over and over again. Pick what feels good to you and take some action today! And then another small step tomorrow, and so forth. One baby step after the next leads to a long trail of successes behind you. I adore and applaud baby steps. It helps you to not become overwhelmed and unnecessary burn out. I am eager to get this important information into your hands. I’m all about taking action so let’s jump right in!
Meredith Liepelt President and Creative Client Attraction™ Strategist www.RichLifeMarketing.com
This entire report is protected by Copyright 2009 Meredith Liepelt. All rights reserved.
Marketing Essentials Tool Kit Know Your Target Market: Identify who you love to work with the most and focus your marketing toward that population. It should be a narrow and highly targeted group so you can stand out as an expert in their eyes. Know Your Target Market’s Problems: Once you have identified your niche, find out what problems they are experiencing. You must know this so you can create solutions they will practically jump at. Know Where Your Target Market Congregates: Find out what magazines they read, what trade shows they attend, what web sites they frequent and so forth. Find out more about those resources and find ways to insert yourself there via writing articles, being a guest speaker, providing content for their blogs and so forth. Have a Great Elevator Speech: This marketing basic never goes away. There are many great approaches to this. Here one simple technique: My name is ___________. I teach (target market) to (result.) Know Your Marketing Message: If you don’t know what you stand for, nobody else will either. Know What Makes You Unique: Identify what you do differently than others in your field. This is your USP – Unique Selling Proposition. Make a list of 100 things that make you unique and find one or two things that stand out to you. Find ways to make them your own.
Public Speaking Create Your Signature Speech: You can use this in live speaking engagements, webinars and teleseminars. A signature speech is your standard message that you can give to any audience at anytime. It’s an overview of what you offer and why it’s important. Create a Speaker’s Sheet for Your Signature Speech: This includes your topic, your introductory bio, the product or service you’d like to offer, sample questions you can be asked if you are being interviewed, phonetic “spelling” of your name if it’s tricky and any technical support you’ll need during your presentation. Have this on hand to send out at a moment’s notice. Establish a List of Events, Associations and Organizations who Use Speakers: Select 3-5 of these organizations each month and send them your speaker’s sheet. Make follow up calls and book your next few months of speaking engagements. Use Speaking Engagements to Build Your List: Depending on where you are speaking, you may be able to collect a list of attendees and email them your special report after the speaking engagement. (Do NOT add them directly to your list without their permission.) Or you can do a drawing for a business book or a product of yours and to be eligible to win, attendees must drop their card in a basket. Be sure to tell them that everyone who enters the drawing will receive a free subscription to your ezine and will get a copy of your no-cost report. Be a Guest on Internet Radio Shows, Podcasts and Teleseminars: There are many Internet radio shows and podcasts out there now who are looking for guest experts to interview. Do a search online to find them and write a standard email that you can send out at a moment’s notice. Go to Google and look up “your niche + internet radio show” or “your niche + radio show” or “your niche + podcast” to find such shows. Or look on www.BlogTalkRadio.com Interview a “Celebrity” in Your Industry: Draw major attention to your business by conducting an interview with a well-known expert in your industry. Your target market will take notice!
Networking and Partnerships Face to Face Networking: This is a highly valuable lead-generating activity if you do it right. The point in networking is to build relationships with people. Keep in mind that everyone you meet falls into one of these categories: They need your products or services, they know someone who needs your products or services or they have information or contacts you need. Connect Others: Be willing to connect others even if it has nothing to do with your business. What goes around, comes around. Who Do You Know: Make a list of the top 10 people who help you regularly or have connections to groups you’d like to get involved with. Make it a point to go to lunch with one of them every week. Ask for Referrals: Many businesses rely solely on this on tactic. It’s important to do this regularly but not to base your entire business on someone else’s efforts. Get Involved in Only the Most Relevant Networking Groups: You may attend local, regional or national or international meetings. The more you attend and the more involved you become, the greater your impact and results. Develop Referral Partners: Find other businesses who also serve your target market, but in a different way. Alliances with strategic business partners can be a great way to build your practice. Locate Joint Venture (JV) Partners: Setting up networks of complementary professionals and colleagues who want to help each other succeed is a great way of attracting ideal clients. Make a list of potential JV partners and set up meetings/calls with each one and see what you can do together such as being guests on each other’s teleseminars or podcasts, becoming affiliates for each other, conduct a workshop together and so forth. Have an Affiliate Program: An affiliate program allows you to basically build a sales team who get paid only when they make a sale on your behalf. Become an Affiliate of Others You Know and Respect: You can offer complimentary products and services that your colleagues have developed. The beauty of this is that you are continuing to serve your clients, helping a colleague and being financially rewarded for doing so. Another win/win/win!
Twitter: Learn the ins and outs of using this social media platform to increase your profile. Facebook: This can be a very powerful business building tool when you know the rules and etiquette. LinkedIn: Create a compelling profile and connect with business contacts. Attending Trade Shows: If you cannot exhibit at a trade show, then by all means, simply attend them! You will be amazed at the kind of people you meet, the connections you can make the power of being at a trade show where people are ready to do business. Your Mini Bill Board aka… Your Business Card: This is the most underutilized marketing collateral out there! Use the back of your card to promote your ezine and your Irresistible Complimentary Offer (ICO). Your business card should “sell” for you and not just provide contact information. Create Your Networking Tool Kit: Have the following items ready to pick up as you head out the door: Your blackberry or contact/address book so you can make referrals and appointments on the spot, a stack of business cards, your flip camera or your camera so you can post them on your blog or in your ezine, a note pad for taking notes.
Public Relations, Publicity and Writing Write and Distribute Press Releases: Create a list of newsworthy stories and send them out as frequently as once a month. Write and Distribute Announcements: These little darlings are published frequently in trade publications, local and regional business papers, associations and so forth under the “People on the Move” sections. Publicize Your Publicity: Send out a press release about your press to other media outlets. For example, the local media love to cover national press. If you get national coverage, let your local media or trade publications know about it. Package Your Online Press Kit: This should include your bio, your head shots, a company fact sheet, story ideas, industry statistics, any other related photos such as your products. Specifics on these items are below. Update Your Bio Every Quarter: Have at least two versions of your bio ready to send out at a moment’s notice. Your long bio can be up to a page and your short bio should be under 200 words. You can have different lengths as well including one-liner and one somewhere in between your long and short. Have an Updated Head Shot: Have at least one. The new rage is to have a photo of yourself with nature in the background. You will also want a traditional one with a white background. Create a Company Fact Sheet: This includes standard information such as your company name, headquarters location, the year your business was founded, the founder, short mission statement, financial information (privately owned, etc) product and services, target market, main URL, other URLs. Create a One-Sheet of Story Ideas: This is a simple list of 2-5 solid story ideas that reporters can consider. Industry Statistics: Make it easy for a reporter to do a story on you by providing statistics in your industry along with the references. Article Marketing: This is one the top ways to attract ideal clients. Use free resources such as http://www.ezinearticles.com to distribute your articles or a paid service like the one I use at http://www.MeredithArticle.com .
Pack a Punch with Your Headlines: Look at magazines for templates on how to write great headlines for your articles. A great headline will increase your readership. For example: How to _________ so You Can _________ in Record Time. Have a Great Resource Box: At the end of each article, include a resource box that has information about you and a copyright. The resource box should inform readers what URL to visit to learn more and get more free information. Swap Articles in Other Ezines: Find other ezines that target your audience with a complimentary service or product and offer to swap articles. Post Comments Where your Target Market Congregates Online: You probably know of several highly trafficked blogs, discussion lists where your target market congregates. Be sure you introduce yourself and make appropriate comments. Chiming in on topics where you can offer your expertise is highly valuable and works to establish you as an expert. Write a Book: It doesn’t have to be your legacy book, unless you want it to be. It can be “your big business card” and work to attract your ideal clients like magic! I wrote my book through a program called “Write a book in weekend.” If becoming a published author appeals to you, I have participated in and highly recommend this program: http://www.WriteWithMeredith.com. Utilize the Power of a “PS”: Use a PS on a sales page, in your emails. Many times people will only read your headline at the top and the PS line at the bottom. Put Some Oomph Into Your Email Signature Line: Use this valuable real estate to promote your free offer on your web site or an upcoming event. Change it frequently so it doesn’t get boring and overlooked. Submit Your Work for Awards: Most every industry has awards you can win. For publications and online work try www.ApexAwards.com. Do a google search to find potential awards, seals of approval and so forth. Can’t find one? How about raising your profile by creating one for your industry?
Promotion / Event Based Marketing Conduct a Free Workshop: Find a location that will offer you free space in return for bringing others into their location. Conduct a high-value informative workshop and be prepared to announce your products or services for sale at the end. Participate in or Create a Bonus Extravaganza: A new trend in offering bonuses is to work with 5-20 others who share your target market. The idea is that every business owner has a free offer to share with this niche. All of the free offers are posted on one web site. All participating business owners drive traffic there for a certain period of time. The purpose of this is to increase everyone’s list with highly targeted ideal prospects. Extend Invitations: Call a client or potential client and encourage them to attend an event you’re attending. This way, you’re in front of them again, in a non-threatening way, even if they can’t go. Send Articles: Much like you do on twitter to the masses, if you find an article that potential client would be interested in, email it to them. It’s another of following up and building a relationship with them in a non-threatening way. Promote Your Ezine through Ezine Directories: The Directory of Ezines is the leader of ezine directories on the internet. Use Autoresponders: Set up a series of emails that are sent to new ezine subscribers automatically and a regular interval. These emails should provide additional useful information and serve as automatic follow up that you only have to set up one time, but guarantees regular follow up. Hold a Book Launch Party: Are you going to write that book you’ve been thinking about? Great! Hold a party to celebrate and raise awareness! Holiday Celebrations: There are literally thousands of holidays every year. Go to your library and get a resource book called “Chases Calendar of Events.” You’ll find thousands of holidays in there. Look for a few that you can celebrate by holding an open house, a party or some kind of promotional event. If there is a holiday for celebrating clients, send a coupon, give your best clients a call or host an after-hours event. Get creative with this! You can even create your own national holiday!
Exhibit at Trade Shows: Exhibiting at trade shows is a great way to generate leads. Be sure that you select a trade show that is well-attended by your target market. Trade Show Box: Have a “trade show container” stocked and ready to go. At the very least, have a trade show check list prepared so you can simply print it out, collect all necessary items for a successful trade show and go! Crown Yourself an Expert: Find websites that are created to offer information to your target market. If they have “ask the expert” types of sections, offer your services. If they don’t offer this, make the suggestion!
Branding Create an Experience for Your Clients: Make them feel special and appreciated. It’s much easier to keep a client than find a new one. Ask yourself, “How do I want my clients to perceive me? Am I living up to that?” Select Your Colors and Fonts: This is part of your brand. It’s part of your messaging. Select colors you love and appeal to your target market. Voice Mail: Use your outgoing voicemail message to brand yourself. Keep it short but tell people who you are, what your web site is, office hours, how to reach you in case of an emergency (this should be via your Assistant), and when they can expect to hear back from you. I have these elements in my outgoing message and get comments on it every week. Have Professionally Designed Marketing Materials: Hire a graphic artist to learn your brand and design your business cards, logo, marketing materials, letterhead, ezine template and web site. Be Authentic: Do you have a signature color, item, pattern or icon that you adore? If so, find a way to bring that into your business. It helps establish you as different and unique. A client of mine loves flowers so we developed her colors, her marketing message, her overall visual aesthetic, referral reward program and other things around flowers. Don’t be afraid to be you. As a solopreneur, people are buying YOU – not really your product or service! Domain Names: Buy any and all that you think you will use. At the very least, buy your name and business name.
Advertising Swap Ads in Other Ezines: This can be a highly effective lead generator. If you offer ads in your ezine and you locate other ezines who share your target market and accept ads, you can offer to swap ads for free! Advertise in Other Ezines: If you can find an ezine that shares your target market, consider advertising in it. What do you advertise? Your free offer on your web site! Tap Into Your Memberships/ Associations / Alumni Organizations / Sororities/ Fraternities: Think of all the places you pay dues of where you are a member or alumni. These organizations are searching for you to provide them with information they can give out to their members!
Follow Up Tactics, Client Communication and Connection Networking Follow Up: Contrary to popular advice, it’s not necessary to go to coffee with everyone you meet. That’s not a good use of your time. Hand pick the ones that are good prospects or partners and “just say no” to other requests without a clear agenda. Hold a “Get Acquainted” Call with Prospects: Schedule 15 minute consultations so you can interview your prospects and they can interview you as well. Host a Free Monthly or Quarterly Teleseminar: Use your signature talk or create another 3060 minute presentation of high value to “welcome” new prospects to your business. Survey Your Clients or Prospects: Conduct surveys at least once a year. The problems that your niche struggles with will change over time. If you don’t keep up with them, you’ll be left behind. Publish an Ezine (electronic newsletter): Publishing an ezine is the fastest way to gain leads and raise your profile. It is at the center of most marketing plans. Web site: No more brochure/information only web sites please! Use your site to provide an Irresistible Complimentary Offer (ICO) when signing up for your ezine. Also offer free articles, a link to your blog, etc. In other words, make it a resource. Have an Irresistible Complimentary Offer: Offering something of high value for free to entice new subscribers to sign up for your ezine used to be optional. It’s not anymore. You must have something of tremendous value to offer in order to have the honor of collecting someone’s email address. This report is just one example of an Irresistible Complimentary Offer. Create an Introductory Video for your Web Site: Create a simple introduction and welcome to your web site by using a web cam or flip camera. Your Opt-In Box Location: Make sure it’s super simple for someone to opt in to your ezine on your web site! The best locations on your home page are the top right corner or at the 9 o’clock mark. Include Your Opt-In Box on Every Page: Make it super-simple for your web site visitors to sign up by offering this on every page.
Your Thank You Page: This is the page your subscribers see after they subscribe to your ezine. Lead them to the next step: Call for free consultation, attend my upcoming free teleseminar, a coupon for their first purchase, etc… Blog: If you can commit to blogging at least three times a week, consider it. Write about interesting tips, resources and ideas pertaining to your expertise. Link your Blog to Your Social Media Outlets: You may need a VA or social networking professional do this for you, but let your blog posts do double duty work for you by also getting posted on your facebook and twitter accounts. Create a Series of Videos: Videos are the wave of the future in marketing. You can create videos yourself or seek out professional services. I have successfully used a service called www.TOJMarketing.com Post Your Videos Online: Utube.com is a great place to start but also think about yahoo video, Google video, all of your social media outlets and so forth. Use Audio to Connect with Your Audience: Inexpensive resources such as http://www.MeredithAudio.com allow you to create MP3 downloads for your web site, ezine and to create CDs, podcasts and other products. I use this product every week. Optimize Your Web Site: Work with a Search Engine Optimization (SEO) professional to do this effectively. It will help attract organic searches to your web site. Get Pro-Active with Search Engines: You can submit your web site to the major search engines and not wait for the “spiders” or “robots” to find you! Submit each page separately for maximum impact. Submit to: Http://yahoo.com/info/submit.htm and http://www.google.com/adddurl/?continue=addurl Search Engine Marketing (SEM): There are many places you can go for Pay Per Click ads, but Google Adwords and Yahoo Overture are the really the biggest players. The beauty of this is you only pay when someone clicks on your ad. You may want to hire a professional who can guide you in this area. Put Your Marketing on Autopilot: Many email systems have autoresponders that you can “set and forget.” Autoresponders are basically emails that you can create once and then never touch again until you want to change them. Use them to welcome new subscribers, make offers and follow up with prospects. I use and recommend http://www.MeredithCart.com .
Offer Bonuses: When you sell a product or service, it’s important to provide really high value. Consider offering bonuses from your business or from complementary businesses. Include a Surprise Bonus with Purchase: People love to feel special. By providing more value that they expected, you create loyal clients and raving fans. Provide Excellent Customer Service: Pay special attention to your clients. Get creative with how to this: Send surprise thank you cards. Call to thank them. Have a happy hour. Do a special free teleseminar for clients only. Be Thankful: I use www.SendOutCards.com to thank people for referrals. Take Care of Your Clients: Refer business to your clients when possible. Take PersonalizedNotes: Keep notes about what is important to each of your clients. By doing this, you can give them custom thank you gifts such a donation in their name to a non-profit they are passionate about, you can have custom note cards created with their signature icon, and so forth. Collect Testimonials: Facts tell. Stories sell. Testimonials are success stories about your products and services. Collect written, audio and video testimonials regularly. Keep Asking Yourself: “Am I building the Know/Like/Trust factor with my prospects?”
Your Mindset and Other Tips Understand Rule #1: Marketing is Essential To Your Business: Being good at marketing is just as important, dare I say more important, than being good at your trade. You must become comfortable with marketing yourself. Split your time equally between marketing (working on your business) and your client work (working in your business). Merchandise Your Business: To really boost your business, create downloadable products, physical products and multi-media products so you can break away from the “hours for dollars” business model. Hire an Assistant: Nobody builds a business alone. You must invest in support so you can focus on marketing and serving your clients. Period. Read this Book: The eMyth Revisited, by Michael E. Gerber. If you’ve already read it, consider reading it again. You’ll hear something new every time. Prioritize: Know what your weekly priorities are. Share them with your support team so you are all on the same page. Time Mastery: Make time to market your business each week. Be willing to say “no” to things that are outside of your main goals. Know Your Values: Don’t compromise on your rates. As your expertise increases, so should your rates. Build Systems: At the very least, have a client intake system so you can easily do the same things over and over each time and not miss a beat. Actually, your Assistant will do most of this! Be Willing to Let Go of Problem Clients: Not all business is good business. Commit to Continuous Learning: Attend workshops, buy books or borrow them from the library, hire a coach, attend teleseminars, purchase information products you need to continue learning and challenging yourself. Create a Mastermind or Advisory Board: Surround yourself with people who inspire you and challenge you to grow.
Hire a Great Coach. Hire someone who will push and love you at the same time. Give Testimonials: Providing results-based testimonials is great way of getting your name out there. Of course, you should only do this with businesses you honestly feel deserve a raving testimonial. If you did only one a month, you’d have 12 other businesses promoting you after a year. Know Thyself: Know the top 3 achievements your clients can expect from working with you. Subscribe to and Read a Handful of High-Quality Ezines in Your Industry: By doing this, you will get ideas for your own ezine, you are keeping abreast of your colleague’s offerings, you learn who could partner or joint venture with down the road. Celebrate: It’s the darnedest thing. We work so hard and yet we forget to celebrate! You have successes every day – small ones and big ones. They are all important so be sure to take time to celebrate them. Take a bubble bath. Get your nails done. Take a walk. Open a great bottle of wine or go on a vacation! Whatever you do, be sure to take time to celebrate your successes – large and small.
Now that you have read this entire report, made notes on it and dog-eared the pages, I hope you are armed with some new tools and new ways of thinking about your business. If you’re like most others, you’re feeling a mix of excitement and apprehension. Remember what I said that the beginning: It’s not necessary to do all of these 101 things. Baby steps will get you places. If you’re ready to really step into action and have someone to help you make decisions on where to start first and hold you accountable to your decisions, your next step is to
schedule your 60 minute Creative Client Attraction™ Strategy Session with me. Once your time is booked, you’ll receive a brief questionnaire to fill out and send back to me. I will review it prior to our call, at which time we will determine what phase of client attraction you are in. You will likely fall into one of these categories: 1. You need to focus on lead generation. 2. You’ve got leads but you don’t have the time to follow up. 3. You follow up very well, make presentations or get into sales conversations but can’t seem to convert your potential clients into paying clients.
We’ll figure that and create a plan for you during your Strategy Session. We’ll assess where you are right now, where you want to be and what you need to do get there. Until further notice, this coaching session is only $248. I work best with people who are quick decision makers, enjoy the creative process, take action, come from a place of abundance and like to have fun in everything they do. If this sounds like you, I invite you to contact my Assistant at Info@RichLifeMarketing.com to schedule your Creative Client Attraction™ Strategy Session with me today. Or you can contact the Rich Life Marketing office at 614.873.7226. I look forward to hearing from you! Your ideal clients are looking for you right now. Let’s go get them!
“A few words from a few clients.” “SHE IS TAKING HER EXISITNG SUCCESSFUL BUSINESS TO THE NEXT LEVEL” I would like to extend my appreciation for an enlightening and informative Strategy Session on yesterday. You really have my adrenalin following. I feel so inspired and motivated to take my business to the next level. I cannot thank you enough for what you have imparted into my life for attracting clients to my business. Linda Pringle – Evans www.JourneyToWholeness.com
“SHE GOT NEW CLIENTS IMMEDIATELY!” I recently attended a Creative Client Attraction strategy session with Meredith. I have to admit that I was a bit skeptical as to how productive it would be in only 45 minutes. I have gotten tremendous benefit from other programs Meredith has offered so I went for it. She did not let me down! By the time our strategy session was over I had a list of solid ideas and other remarkable possibilities. Within one week I had implemented several things Meredith suggested and saved the rest to put into action later. As a result, I have received several clients in addition to uncovering a couple of avenues that will result in multiple streams of income. Thanks Meredith for continuing to come up with pertinent programs that are so beneficial & easy to implement! Teresa Cleveland www.EmpoweredAwareness.com
“SHE CREATED SEVERAL NEW INCOME STREAMS”
“Meredith did a GREAT job of helping me understand and apply the marketing funnel concept. I've already implemented her tips and advice on my website and into my business. Now I'm on my way to writing my first e-book. Thanks, Meredith!” Sharon DeLay www.BoldlyGoCoaching.com
“SHE LEARNED HOW TO START A COACHING CLUB TO BRING IN MORE REVENUE!” “Getting coached by Meredith has been one of the best experiences I have had since starting my business. Every call with her was filled with innovative, practical and creative marketing ideas. She thinks “out of the box” and also always kept me focused and on task. I also found her to be very supportive and encouraging. Because of Meredith, I was able to start the “Fireballs Coaching Club” and also get many ideas for getting new clients. She is an absolute pleasure to work with and I would recommend her to anyone who needs a marketing coach. She’s the best!” Linda Wisler-Luft www.FireBallCoachingandConsulting.com
“A CREATIVE GENIUS HERSELF, IS INSPIRED TO TAKE A SECOND LOOK AT HER BUSINESS!” “Not only is your perspective on small business marketing fresh, but your ideas have proven to be spot-on for helping me grow my business the "Rich Life" way. Whether I'm working with you one-on-one or reading your bimonthly ezine, I never cease to be amazed at how you open my eyes to new possibilities and creative energies.” Jan O'Daniel Freelance Writer, Editor & Communications Strategist www.JanODaniel.com
“SHE CREATED AWESOME MARKETING MATERIALS TO PROMOTE A PROGRAM” “Meredith, Thank you for your help with my marketing campaign. You gave me
some great ideas to make my marketing materials really stand out. You are so easy to work with and even though we've never met face to face I feel like I'm working with a good friend and that you care about making my business a success as much as I do.” Becky Frisk www.LifestyleFitnessCoaching101.com