THE BUZZ

High-Flying Cannabis

Aviation Cannabis brings fresh, sustainably packaged cannabis owers to market.

Airfi eld—California’s largest single-site dispensary—just announced the launch of its new fl ower company, Aviation Cannabis. This elevated cannabis product is hand-processed and uses new techniques that deoxygenate the fl ower in packaging so it won’t age in the can. The company produces indoor-grown whole-bud fl owers, pre-rolls, infused fl ower products, housemade concentrates, and cured resin vape cartridges all in sustainable, recyclable packaging.

Airfi eld launched Aviation to elevate its brand with higher-quality, fresher cannabis fl owers and single-source sustainably packaged products. Its unique process keeps the fl owers perfectly preserved in tins for up to two years, and its reclaimed plastic is the most recyclable cannabis packaging on the planet. This includes pre-roll packs and single-cone tubes made from reclaimed plastic and a recycling partnership that diverts cannabis packaging waste before it reaches the trash stream. This focus on quality and sustainability should make it a top pick for cannabis gifting this holiday season.

Price varies / air eldsupplyco.com/aviation-cannabis

Ring in the New Year with Roses

The iconic Tournament of Roses returns to Pasadena in December.

You’ve likely seen the Rose Parade on television, but there’s nothing like experiencing this iconic New Year’s celebration in Pasadena on January 1. This year marks the 133rd Rose Parade, where each and every oat and carriage is bedecked in fantastic oral displays and natural materials.

See marching bands and equestrian units march along with the oats before college football teams battle it out in the Rose Bowl. Schedule your visit earlier to catch Equestfest, a showcase of the Rose Parade’s equestrian units, on December 29 at the Los Angeles Equestrian Center.

Tournament of Roses / tournamentofroses.com

California, where the spring comes in the fall and the fall comes in the summer and the summer comes in the winter and the winter never comes at all.”

BY THE NUMBERS

2530

MILLION

The approximate number of real Christmas trees sold in the U.S. each year. Unlike fake trees made in China, these renewable resources are easily recyclable.

SOURCE: realchristmastrees.org

998

DOLLARS

Average amount Americans spent on gifts and holiday items in 2020

SOURCE: nrf.com

35

Number of ski areas in California

SOURCE: skiresort.info

EVENTS SPOTLIGHT LIGHT UP THE NIGHT

Illuminate San Francisco light-art installations shine throughout the city.

San Francisco’s blocks are brightened this holiday season from Thanksgiving to New Year's Day with the Illuminate SF Festival of Light. The display includes 40 eco-friendly light-art installations spread throughout 17 neighborhoods. Don’t miss favorite installations like Love Over Rules in SoMa, The Seed in the Castro, and Entwined in Golden Gate Park. Shop, sip, and dine in adjacent San Francisco neighborhoods, where holiday activities and fun await.

Illuminate San Francisco / illuminatesf.com

PARTY WITH THE CANNABIS COMMUNITY

Mark your calendars for the rstever Emerald Cup Harvest Ball.

Join the cannabis community at this gathering in Santa Rosa to celebrate the journey to the 18th Emerald Cup Awards. The Harvest Ball takes place at the Sonoma County Fairgrounds December 11–12 and is a new celebration that begins the journey to the 18th annual Emerald Cup Awards, which will be held in spring 2022.

Expect a grassroots vibe paired with educational panel discussions, a huge marketplace, live music, health-conscious food, and exciting in-person gatherings that have been on hold for far too long. Enjoy fresh fall-harvested cannabis and next-generation products at indoor and outdoor consumption lounges.

BILITIES

BY STEPHANIE WILSON, EDITOR IN CHIEF

1 CANNABIS is America’s fth most valuable crop, earning more for farmers than cotton or rice, according to a new report from Lea y Holdings, Inc.

2 A NEW STUDY FROM HEADSET, a Seattle-based cannabis research rm, found that Gen Z is the fastest-growing segment of the cannabis-buying public, with a sales surge of 127 percent in 2020.

3 MASSACHUSETTS RECREATIONAL SALES have surpassed

$2 billion in less than three years since the rst legal sale there.

4 ONE IN FOUR ADULTS in the US. currently smokes cannabis— or at least has tried it in the last 12 months, according to a study by yougov.org.

5 SIXTY-FOUR PERCENT OF CANNABIS CONSUMERS

believe that if more people embraced the herb, the world would be “a better place.” So says that same yougov.org study.

6 POINT IS, people like pot. And I like alliterations. That’s all.

“SOMETIMES YOU HAVE TO KIND OF DIE INSIDE IN ORDER TO RISE FROM YOUR OWN ASHES AND BELIEVE IN YOURSELF AND LOVE YOURSELF TO BECOME A NEW PERSON.” Fairly Priced Flowers

Union Electric focuses on quality cannabis at a reasonable cost.

Looking for quality cannabis that won’t break the bank? Consider Union Electic. The brand sources cannabis owers from top California cultivators and sells them at a reasonable rate with same-day delivery or pickup available in California. The company keeps it simple by focusing sales on whole ower cannabis in tantalizing avors like Papaya Punch and Modi ed Mint, but also sells pouches of ready-to-roll cannabis with papers in resealable pouches for easy enjoyment.

Beyond reasonably priced cannabis products, Union Electric is unique for letting average Americans become cannabis investors this fall. The campaign closed in November but received crowdfunding donations from over 623 investors, to the tune of $292,000. By joining the Union, these regular people can build equity in the company—something typically impossible for anyone but elite, wealthy investors. O ering stock through this Regulation Crowdfunding campaign helped encompass what Union Electric stands for, collective power; and the investment helps to bring more a ordable cannabis to the people of the Golden State.