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Top Growth opportunities: Meat in the US Report / Search Code: WGR1306890
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1-user PDF : $ 2995.0
Publish Date: 21 April, 2017
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Top Growth opportunities: Meat in the US Summary "Top Growth opportunities: Meat in the US", report provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes. The report provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in the US through GlobalData’s detailed and robust data, expert insight, and case studies. GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. Get access to - Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understand who’s driving the market, what they want, and why - A study of market value and volumes over 2011-2016 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period - White space analysis, to pinpoint attractive spaces in the market and the key actions to take - Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future - Examples of international and US-specific product innovation targeting key consumer needs Scope - The US meat market presents an opportunity for producers due to its very large size, stability and consumer spending confidence - The modest growth witnessed in the US meat market in the five years to 2016 is set to slow by 2021. However, with a meat market worth in excess of US$200 billion - the largest globally - the US is too large for producers to ignore - Cooked Meats (Packaged) and Frozen Meat will see the fastest US$ value growth between 2016 and 2021.This reflects consumers’ real or perceived time-scarcity and the desire to reduce time spent on cooking - Hypermarkets & Supermarkets account for more than four fifths of Meat market value share, with US consumers responding postively to aggressive pricing strategies. - The top 10 meat brands in the US control over a fifth of market value. Private label brands are growing well in the US meat sector. Reasons to buy - This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Meat consumers. - This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. - Category, brand, and packaging dynamics are also examined. - This allows product and marketing strategies to be better aligned with the leading trends in the
market.
Contents:
Table of Contents 1. Introducing a top growth market for meat Top 10 global growth opportunities scores Top global issues Assessment against global strategic issues GlobalData’s strategic issues map Predicted future issues for the global meat sector US reward and risk assessment Opportunity score - US overview Consumer meat spending trends - peer group comparisons Political, Economic, Social, and Technological: Analysis Enablers and inhibitors of growth US - rewards and opportunities for growth Summary of the meat market in the US 2. Market insight - identifying the opportunities to move into Market growth by category Value growth of the US meat market Volume growth of US meat Level of premiumization by category Category analysis - key drivers of change in meat 3. Retail and distribution insight - key channels and retailers driving growth Meat retail channel share - US Key Retail Channel trends Routes to market Drivers of change in the Meat sector 4. Company and brand insight - the competitive landscape defined Meat category fragmentation Company and brand strength Private label penetration Brand share by leading supplier for total meat International and domestic brand analysis Company and brand strength summary 5. Consumer insight - who, what, when, where and why Strategic issues map Key consumer drivers implications for meat Key consumers trends in US meat Consumer groups Key Health & Wellness trends Penetration of Health and Wellness claims by category Consumer trends summary 6. Product and packaging insights Key Product Insights in meat Trends and strategic issues - other notable product trends Key product innovation case studies Key Packaging Insights Trends and strategic issues Product launch key takeouts 7. White spaces and innovation opportunities - space to move into Growth segments to target Consumer spaces to target Segment opportunities Price dynamics Product launch key takeouts Key recommendations 8. Appendix and Definitions List of Tables Visualization of 10 countries growth opportunities Visualization of 10 countries growth opportunities (continued) Reward and risk assessment Market value and split, 2011-2021 Winners and losers by category, value, 2016-2021 Volume growth by category, 2011-2021 Winners and losers by category, volume, 2016-2021 Key consumption volume shares by consumer group, 2016 Key consumption motivators by category, 2016
Key consumption motivators by category, 2016 (continued) Top categories by volume and CAGR, 2011-2016 Average price change by brand, 2016 List of Figures Map of top opportunity markets Map of top global issues Global issue web GlobalData’s strategic issues map Average consumer spend, peer group comparisons, 2011-2021 Market value and split, 2011-2021 Value growth by category, 2011-2016 and 2016-2021 Value market growth by category, 2011-2021 Winners and losers by category, volume, 2016-2021 Value and volume growth by category, 2011-2021 Fragmentation by category, 2011-2016 Private label penetration and CAGR, 2011-2016 Cumulative value share by brand, 2016 Penetration of Health and Wellness claims by category, 2016 Packaging materials volume share, 2016 & 2021 Packaging closure materials volume share, 2016 & 2021 Projected CAGR for top five categories by value, 2016-2021 Price change by category, 2016
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