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SEO Training

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Index What is SEO?

Google SERP

Importance of SEO

Benefits of SEO

 

Search Engine Marketing Share

How Do Search Engine Works

What is Google Page Rank.

What Google See

SEO Techniques

 

How to do it (SEO Best Practices 2016)

What not to do

Google Algorithms

Google Tools

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What is SEO? •

Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.

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By using SEO you can get your website, product, business or Online service get first page on the Search Engine.

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Their are many search engine in the market. For example; –

Google

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Bing

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Yahoo

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Ask

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Yandex

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Google SERP

Ads - Interruption Ads - Interruption

PPC Advertising: Less than 10% of users clicks on Ads. We call these ads interruption marketing

Inbound Marketing: More than 90% users clicks on Organic Results. It’s free traffic.

SEO – Organic Results

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Importance of SEO •

90% online user uses search engine to find products and info.

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Your website will constantly features on page one of the search results for terms that best describes your business.

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Natural search receives 75% more traffic than paid search.

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1st page of Search engine get atleast 80% clicks.

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If your website is not found within top 30 result (page 1, 2 and 3) no one will find it.

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Effective SEO efforts will result in increased visibility and rank in search results which in turn, = more traffic! http://www.brainminetech.com/

Benefits of SEO 

Get more customer to your website, business or any products.

Brand Visibility.

Site Popularity.

Quality Sale Leads.

Active Buyers.

Increase your profile against your competitors.

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Search Engine Market Share 68% 14% 9%

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8% 0.27%

How Do Search Engine Works There are three basic stages for a search engine: crawling – where content is discovered; indexing, where it is analysed and stored in huge databases; and retrieval, where a user query fetches a list of relevant pages.

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Spider ‘Crawls’ the web to find new documents (web pages, other documents) typically by following hyperlinks from website already in their database.

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Search engine indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content.

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Search engine search their own database when a user enter in a search to find related documents ( not searching web pages in real time)

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Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.

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What is Google PageRank? • Google PageRank is a method used by Google to determine page importance or relevance for website pages. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10.

• Tool to check your website PageRank - http://checkpagerank.net/

• Example:

• Twitter PageRank 10/10

• Facebook PageRank 9/10

• Pinterest PageRank 9/10

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What Google See?? •

Doman Name & History

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Localization

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Internal link ratios (Site architecture)

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URL (Link text)

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Title

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Description

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Meta Tag

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Keyword Factor, Words per page

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SEO Techniques •

Domain Name Registration

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Linking Strategies

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Keywords

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Title tags

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Meta tags & description tags

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Alt tags

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Submit your website to SEs for indexing

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Avoid Black Hat Techniques

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Submit Your Sitemap to SE

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Update your site regularly http://www.brainminetech.com/

How To Do It

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URL Submission •

Google - https://www.google.com/webmasters/tools/submit-url

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Yahoo - https://search.yahoo.com/info/submit.html

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Bing - http://www.bing.com/toolbox/submit-site-url http://www.brainminetech.com/

Fresh, Quality Content that is updated frequently 

Search engines crawl sites and use a complex algorithm to determine things like quality/relevancy of content to keywords, other site copy, anchor text, etc.

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Google’s latest search engine algorithms focuses more and more on content, which means there is less focus on keyword saturation and more focus on whether or not the content is actually relevant to the keywords. You should continue to generate high-quality content that uses appropriate, relevant keywords and synonyms for those keywords, but focus more on the content than the words themselves.

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Metadata 

Metadata includes things like titles, display names, keywords, summaries, etc.

System administrators and developers are able to create custom metadata fields to meet the specific needs of the organization.

Optimal format to define the page title Primary Keyword – Secondary Keyword | Brand Name Title (No more than 55 characters including space) URL (Use hyphen instead of underscore in the URL) Meta Description (No more than 160 characters including space) 

Title & Description should be meaningful and unique for all pages. Use the primary keyword at least once, preferably at start of the title and in the first half of the description. http://www.brainminetech.com/

Heading Tag <H1>…<H6> 

H1 tags are pretty important as they are meant to be the header of what the entire pages is about.

Every page should have only one H1 tag and including a keyword in your H1 is great for usability, which can increase conversions.

H2, H3, H4, H5, and H6 can be multiple and useful for defining page sub-headings

Heading Tags Provide Structure to the website and Pages Without Structure are Harder for the Robots to Read

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Naming Conventions 

Page and folder names should clearly identify the content discussed in those pages and site sections.

System names (which make up the content URL) should also correlate to page content and should be separated by a hyphen.

i.e. - if you have a page for transfer student admissions:

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System Name- transfer-student-admissions

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URL - http://universityabc.edu/admissions/transfer-student-admissions.html

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Image Optimization 

Optimize the image file name with one primary keyword (e.g. my main blog image file name "on-pageseo-best-practices-2016.png“)

Specify a width and height for all images

Use alt attribute to describe the image

Depending on the image usage on the page, add a title above or below the photo. Surrounding text, such as a caption, can also be helpful

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Keyword Factors 

Keyword in Title 1-2 times

Keyword usage in the content

Keyword in the URL

Keyword in heading H1-H6

Keywords in headlines

Keywords in alt attribute of images and name of image

Keywords in Anchor texts and internal linking

Page Title and Meta Description http://www.brainminetech.com/

Site Architecture 

Setting up your site architecture in a logical, hierarchical format, allows for link concentration and importance to be properly spread around your site.



Furthermore, a hierarchical folder structure concentrates more links back to your homepage, which typically results in a higher PageRank for your homepage.

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Internal Linking Importance of Internal Links for SEO 

The anchor text of links helps Google to understand the context of a webpage and to rank better

Internal links help Google Bots crawl and access different parts of your site

Internal links also improve user experience

How we can improve internal link structure  No Page Should be More than 3 Clicks Away from your Homepage  Use Relevant Anchor Text for Internal Linking  Use your Homepage to Link to your Most Important Pages  Add Breadcrumb Navigation to your Site  Add Navigational Links to your Footer and Sidebar  Use the Related Posts or Popular Posts Plugin to Improve User Engagement (Social Plugin) http://www.brainminetech.com/

Web Design and SEO 

Content and Navigation elements are easily consumed/understood by users

Design is aesthetically polished, high quality, and fit authentically with the brand

Page layout makes scanning easy and important content elements place above the fold

Page renders fast ( less than 0.5 seconds to first response; less than 4 seconds to primary content loaded)

A minimal number of browser requests are required to fully load the page. (HTTP requests)

Page is browser and devices supportive ( Desktop, mobile and tab friendly)

Webpage Text ration should be more than 15%, minimum use of graphics/flash than text

Images optimized for file size/load time

W3C Compliance

“Shallow” directory structure

Avoid navigation generated by client-side script. CSS + static list elements > JavaScript http://www.brainminetech.com/

Sitemap and Robots.txt 

A sitemap is a list of pages of a web site that are accessible to search engine spiders or visitors. Typically, sitemaps are organized in a hierarchy.

There are two popular ways to create a sitemap. XML sitemaps are structured for search engines, and indicate to search engines the relative importance of your pages to each other. HTML sitemaps are tailored more for human visitors looking to easily navigate through your website.

A robots.txt file is a text file in a simple format which gives information to web robots (such as search engine spiders) about which parts of your website they are and aren't allowed to visit.

Adding XML sitemap link in robotx.txt page allows search engine to crawl site more intelligently.

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Essential Link-Building Activities In order to increase your visibility in search engines and receive more organic traffic via inbound links, you should carry out the activities in the checklist below. 

Blog, Article, PR, Business Directory submissions

Competitor research – Gather a list of your competitors’ top links. You can use a service such as alexa.com to search your competitors and find out the main sites that are linking in to each of your competitors.

Prospecting – Use Google to find new link opportunities for you and make contact to get premium backlinks

Post acquisition follow-up – Keep track of all link deals and contact the various partners to ensure that they followthrough with providing backlinks to you.

Interlinking – Make the most of the pages and posts on your website and link internally to other areas of your website. Internal linking is very important as you maintain total control.

Promote your content socially – You can’t get links if nobody ever sees your content. Share your content for maximum exposure via social media.

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Build relationships – This is the very best way to get backlinks. If your content is strong these are easy guaranteed links. Be active in forums and on social media to become prevalent and well-known in the industry.

Social media link building – Sometimes people treat social media and SEO as two separate things but Google looks at social indicators more and more these days and you can see a huge benefit from social SEO.

Paid strategies – Google Adword and Facebook Ads

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What Not to do 

Keyword Stuffing

Don’t hide text or links by making it match the background color or using hidden text.

Don’t copy and merge the content from different website. Google spider penalize the website as duplicate content

Don’t name pages with system names like “page-1”

Don’t link only to your homepage from internal pages. Links to the homepage are extremely important, but won’t help SEO when used on their own.

Use shell or empty pages that house no useful content

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Google Algorithms

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Content Quality (Panda) •

Quality is key – Well written – Engaging – Unique

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No Duplicate Content

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No Ads above fold

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No Spam Content

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Link Quality (Penguin) •

Be natural: Branded vs Keywords

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Who is linking to you?

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Site wide links

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Exact anchor text match

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Link farms / Paid links

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Hummingbird •

Hummingbird's strength is the ability to quickly analyze longer, more complex questions and provide the best answer to the searcher with the fewest possible clicks

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"Hummingbird" algorithm is a more human way to interact with users and provide a more direct answer unlike its previous versions Panda & Penguin.

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Mobilegeddon (Mobile Friendly)

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Google SEO Tools

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Google Adword – Keyword Planner

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Google Analytics

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Google Webmaster Tool

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Course Topic

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Course Topic • Introduction to SEO • Importance of SEO • Benefits of SEO • Understanding internet marketing • Understanding Google • Creating website that meets your customers goal • Components that make customer engaged • Choosing keywords using keyword research tools • On-page optimization • Off-page optimization • Webmaster tool • Web analytics • Working with social media •Competitive Research • Website Speed Performance

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