Search Engine Optimizatio n
Dinesh Kumar Das
Project M anager at SEOFIED Email: dinesh@seoinfotechsolution.com Ph- 9124419800 Skype : dasdinesh
SEARCHENGINEOPTIMIZATION
Remember the line from Field of Dreams, “build it and they will come?” Well, it may work for a baseball field in Iowa, but it doesn’t work for companies looking to generate business online. A great website won’t do your business any good unless people know it exists. One of the best ways to drive traffic is to have your company website appear at or near the top of search engine results for searches related to your products or services. There are a num ber of ways to im prove your rankings on search engines. One of the m ost effective is to optim ize your site for easy evaluation by search engine crawl bots. W hat follows is a broad overview of search engine optim ization (SEO), and how you can build your website to drive m ore conversions for your business.
SEARCHENGINEOPTIMIZATIONESSE NTIALS
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What is Search Engine Optimization (SEO)? The job of search engines is to provide users with the mostrelevant and helpful results when they search for specificterms. To do this, each search engine has created its own unique algorithm to give users what they feel are the most relevant results to a query. SEO refers to the process of increasing the visibility of specific web pages in organic search engine results for chosen queries. “Organic� refers to the rankings assigned to web pages for each query by search engines using their ranking algorithms. The m ethodology used in the SEO process is based on knowledge of those ranking algorithms and how to best influence them.
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HOW DO SEARCH ENGINES RANK ON Google.?
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How Does One improve his Rank On Google
Search engine programmers provide the most relevant satisfying results they can and supply given search phrase.
strive to queryto any
That way, m ore users will want to use their search engine, and m ore users’ m eans m ore advertising dollars. M illions of dollars are invested into m aking the ranking algorithm s m ore helpful to users. The constant research and updates result in continual changes to the weight given to each individual factor that determ ines overall rankings.
A number of core ranking factors remain constant, however: Content on a web page m ust be related to a search query. That m eans that the text on a page m ust appear to satisfy a given query. It is not enough that a w eb page sim ply repeats or “stuffs� the sam e keyword into a page as m uch as possible. Not only does a phrase need to appear on a page, but it m ust re-appear consistently throughout an htm l docum ent and be surrounded by related keyw ords in a natural way. Today’s search engines can detect and penalize unnatural uses of language thanks to the sheer am ount of data they have access to. (Google has indexed over a trillion URLs.
1.Other related w ebsites m ust re-affirm that the content on a w eb page is related to a given query. Just like votes of confidence, each link from a related website to a w eb page tells search engines that whatever is on that page m ust be related and therefore should rank for a particular phrase.
2.To determine the value
of each link to a page, in relation to what effect it will have on ranking, the two factors to keep in mind are the relevance and authority of the linking website.
SEARCHENGINEOPTIMIZATIONESSE NTIALS
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Relevance
is determ ined by how m uch the website linking to a web page is related to a topic, while authority is based on a variety of factors such as the num ber of links the linking w ebsite has to it, how old the dom ain is, and w hat type of dom ain nam e extension the url of the website has.
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Authority of the w ebsite is based on a num ber of factors. Obviously, the search enginesdon’t weight all links equally. Google, for exam ple, gives a significant am ount of weight to governm ental sites (.gov), educational sites (.edu) and to m ajor m edia sites (a link from The New York Tim es, e.g., carries significant w eight).
5) Links to the we b page m ust describe what is on that page. Search engines place a lot of value on what is called “anchor text”. That is the text that is hyperlinked to another web page. The words that are hyperlinked are judged as descriptive of the content on the w eb page being linked to. A clear exam ple of this is the Adobe Reader w eb page. Although the w ords “Click Here” do not appear on the page, it does rank for that very search term on Google.com . That is because there are m any websites which have a link to the page using the words, “click here” (to download Acrobat Reader).
THE SEO PROCESS Keyword Research At the heart of SEO is selecting the keywords that your to be targeted audience is m ost likely using. The criteria for deciding what keyw ords to target are the follow ing:
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Relevance:
to what extent
does the keyword relate to my website?
Search Volume:
how much
is the phrase searched?
ROI:
Consider that any keyword or phrase may take months or years to rank on page 1 of search results for your industry. What is the potential revenue from the keywords to be targeted and how m uch will it cost to rank for those phrases?
WEBSITEOPTIMIZA TION
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Websites need to be optimized to rank better in search engines for any specific search phrases that are actively being targeted. The factors that contribute to website optimization are the following: Page elements like title tags and usage of HTML code such as H1 tags. H1 tags are a specific type of tag in HTML markup language that defines the largest headers on a page. Search engine algorithms give this type of tag slightly more than most types of HTML tags. Usage of exactweight m atches of other targeted keyw ord phrases in content on web pages. For example, if you want to optim ize for “car repair”, don’t just include the words “car” and “repair” throughout your copy, but make sure that the complete phrase “car repair” is present. Including related. .
Link juice is a com bination of factors resulting in a certain am ount of value being attributed to a given page on a website. Each page has a certain am ount of link juice, w hich is divided up between all the pages that the page links to. This continues on every subsequent page, on every web page of a w ebsite. If a website has a lot of links to its hom epage and none to its subpages, as is the case with m any websites, it is very im portant to channel link juice from the hom epage to key subpages through
LINK BUILDING One of the most is link building.
The key to link building is creating original and quality content. This m eans providing inform ation that is highly useful to your target audience and is presented in a clear and entertaining way. If you do not have the in-house expertise to create this kind of content, it is strongly recom m ended that you find a copywriter w ith the ability to do so. Use social m edia to highlight your quality content so other w ebsites that are relevant to your ow n discover and link to your website. M ake sure you have schem a m arkups on as m uch content as possible. Doing this will m ake your posts m ore visible in Google’s SERP (search engine results page) by adding things like im ages, videos, or ratings to your search result.
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AN SEO GLOSSARY
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As you begin the process of optimizing your site, you will be hearing a lot of SEO jargon. Here are together a few simple definitions of terms that will invariably come up during the process.
search SERPresults : The page, where results from query into a inputted engine appear. a Ranking : For every searchsearch there is an order that w ebsites are listed. Your ranking is your position in this list for a particular search phrase. Organic : Refers to search engine results that are produced by a ranking algorithm as opposed to paid advertising.
Ranking Algorithm : Aprogram which determ ines where to rank each website for a particular search query.
Anchor Text : W ords which are hyperlinked to another web page.
Page Rank 1 1
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Steps for SEO Competitive Analysis & Research
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For One of the most important activities for any SEO process is the initial competitive analysis. How do keyword research and competitive analysis go hand in hand? Here are some steps we can do to analyze your SEO competition so that we can beat your competitor.
1) COMPETITIVE ANALYSIS -:
After com m encing w ork over your w ebsite w e start by determ ining your top 15 com petitor websites ( W e will send that list for your review and ask you to changes if we select the wrong ones ) w ho are actually perform ing best in search engine and nearby your area. We then actively m onitor their key data w ith a “bird’s eye view” including: o All Back links - W e w ill dow nload all the back links for your com petitors one by one and create back links for your w ebsite. (W hichever is possible). For paid listings we ma ke them separate list so you can go over and analyze and then decide to pay for them or not. o W orks plan – W e will use paid tools like ahref , open site explorer to download all the back links pointing to their w ebsite and start analyzing the nature of the link whether they are free or paid links . o o o o
M arketing M ix O nline Sales Strategy W ebsite M aintenance Strategy O nline M arketing budget
IN CONCLUSIO N Your business website depends on a steady flow of traffic that is constantly growing.
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SEOFIED - How We Can Help Your Business SEOFIED’s experienced and knowledgeable SEO Specialist, Project m anagers are equipped to help you w ith a w ide variety of business problem s, issues, and challenges. – We provide one-on-one assistance to help and workout how to beat your com petition in both short and long run with our below unique strategy. SEOFIED is a team of 56 talented consultants and online m arketers. Starting in 2009, SEOFIED began offering search engine optim ization services. The com pany expanded internationally in 2010 by serving various USA clients and m aking partnership with 2-3 other designing and SEO com pany. W hile offering services to the general public, SEOFIED continues to consult with corporate clients, agencies and sm all businesses. The com pany com bines m any years of experience in search engine optim ization and internet m arketing am ong its consultants to provide clients w ith tangible results. SEOFIED’s staff has skills and proven records in all areas of search engine optim ization including keyword targeting, com petitor research, on -site optim ization, and link building and W ebsite Designing and its developm ent. We are a India based SEO and website developm ent com pany specializing in 1. W ebsite Design 2. Developm ent 3. Ecom m erce 4. SEO & SM O M anagem ent 5. Traffic Building 6. Bad Link Rem oval for better Ranking
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Contact Us For m ore on search engine optim ization and how to bring m ore qualified traffic to your website, visit our website today: w ww.seofied.com If you have any questions about SEO or search engine m arketing in gene ral, do not Hesitate to give USA call +13106264717.
Dinesh Kum ar Das Project M anager at SEOFIED Em ail: dinesh@seoinfotechsolution.com Ph9124419800 Skype : dasdinesh http://www.seofied.com/contact-us.php