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Summary report for seogoogleguru.com Overall Good
The overall score for this website.
Accessibility Good
How accessible the website is to mobile and disabled users.
Content Good
The quality of the content of this website.
Marketing Good
How well this website is marketed online.
Technology Very good
How well designed and built the website is.
Good / bad points
Few websites link to this website, making it hard to find This website does not rank well in search engines for selected keywords Most images don't have defined sizes Some images do not specify alternative text This website is ranked 325,110th in the world for popularity This site appears to use one page design throughout 100 webpages found This website appears fully spiderable Keywords and content are well matched for search engines All of this website uses Google Analytics v2 to monitor visitor behavior No broken links were found On average this website appears to be updated every 1.2 weeks This website is quick to use This website appears optimized for printing This website handles all chopped URLs URLs are very well formatted This site uses CSS for layout throughout
W3C compliance No pages are W3C compliant. (What is W3C compliance?)
Very poor
The website could experience problems working on some web browsers, and may be difficult or impossible for users with certain disabilities to operate.
W3C compliant 0% (0 of 100)
Number of errors 3,895
Search placement This website does not rank well in search engines for selected keywords. Results outside of the top 10 are of limited value, as they do not appear on the first page of search results. Very poor
You can review your placement for each keyword below.
Recommendations
Consider whether the keyword website traffic is viable. There is a lot of competition for this keyword (147,000,000 results). Consider whether the keyword what is seo is viable. There is a lot of competition for this keyword (104,000,000 results). Consider whether the keyword protect website is viable. There is a fair amount of competition for this keyword (81,400,000 results). Consider whether the keyword website structure is viable. There is a fair amount of competition for this keyword (59,400,000 results). Consider whether the keyword google seo is viable. There is a fair amount of competition for this keyword (55,500,000 results). Consider whether the keyword seo services is viable. There is a fair amount of competition for this keyword (51,100,000 results). Consider whether the keyword website score is viable. There is a fair amount of competition for this keyword (36,200,000 results). Consider whether the keyword alt text is viable. There is a fair amount of competition for this keyword (35,500,000 results). Consider whether the keyword url format is viable. There is a fair amount of competition for this keyword (32,400,000 results). Consider whether the keyword website anatomy is viable. There is a fair amount of competition for this keyword (18,300,000 results). Consider whether the keyword keyword analysis is viable. There is a fair amount of competition for this keyword (14,900,000 results). Consider whether the keyword website ranking is viable. There is a fair amount of competition for this keyword (13,100,000 results). Consider whether the keyword link checker is viable. There is a fair amount of competition for this keyword (10,400,000 results). Consider whether the keyword seo help is viable. There is a fair amount of competition for this keyword (2,750,000 results). Consider whether the keyword seo training is viable. There is a fair amount of competition for this keyword (1,710,000 results). Consider whether the keyword affordable seo is viable. There is a fair amount of competition for this keyword (1,150,000 results).
Rankings 100 found (only showing top 10)
Search engine
Keyword
Rank
Number of results
Bing > US
buy seo
3
Bing won't say
Yahoo > US
buy seo
3
9,540,000
Yahoo > Global
buy seo
4
9,540,000
Bing > Global
buy seo
4
Bing won't say
Bing > US
website analysis
6
Bing won't say
Bing > US
protect website
7
Bing won't say
Yahoo > US
website analysis
8
74,300,000
Yahoo > Global
seo google
9
2,800,000
Bing > Global
seo google
9
Bing won't say
Bing > US
seo google
9
Bing won't say
Score
Incoming links About 479 other websites were found linking to this website.
Poor
Generally the more links to a website; the higher it will rank in search engines. Good websites will tend to accumulate links naturally over time.
Google links 6
Yahoo links 479
Links A large amount (16.2%) of links in this site could be defined better. 2329 links use duplicate text to point to different pages. Links should not repeat the same text to link to different pages. Usually this is a problem where a link is nondescriptive (e.g. 'More'). Poor
Note that it is possible to change the text a link points to without changing the
appearance of the link. For example, Read more could be a valid link, if you add a title description to it.
Recommendations
Ensure that all links either use appropriate link text, or specify appropriate text in the title attribute for the link where this is not appropriate.
Links 14,342
Duplicate text links 2,329
Twitter This website has been linked to 60 times recently on Twitter, 3 times during the last month. This suggests a very limited amount of interest in this online brand.
Poor
This website has a dedicated Twitter account which links to content in this website frequently (12% of tweets). Little attempt appears to have been made to message people individually. These can an effective means of engaging with your audience and building credibility for your brand. You can review what people are saying about this website below, and who the most influential commentators are.
Recommendations
Consider using your Twitter feed to message individuals directly more often. Focus on the most influential tweeters listed here first. Review what people are saying about your website and brand on Twitter.
Average all tweets 3.0 times / month
Average own tweets 4.2 times / week
Own tweets by type
People talking most about this site 3 found Photo
Name
Influence
Hits
Randi Thornton
1
26
Bellingham SEO
0
2
SEO Blog News
0
2
Most popular pages 40 found (only showing top 10) Page
Tweeted
Hits
Score
Clickthrough
Affordable SEO is Finally a Reality :: SEO Google Guru
7
5
15.03
66.7%
Real Estate Optimization :: SEO Google Guru
2
2
13.82
100.0%
Real Estate Optimization Study :: SEO Google Guru
3
2
13.67
50.0%
SEO Google Guru
5
3
13.60
50.0%
Site Ranking Traffic SEO Report Tips
1
2
13.40
Turn your website into a Real
1
2
13.40
Page
Tweeted
Hits
Score
Clickthrough
Website Optimization | You Must Be Joking!
1
2
13.39
SEO Training Events that are now affordable
3
3
13.32
100.0%
seo services
3
3
13.29
100.0%
Website Analysis | Power Website Marketing | Get Turned On
1
2
13.29
Estate Marketing Machine.
Owner's tweets 100 found (only showing top 10) Photo
Content
Links Score to site?
Check out BingTweets about seogoogleguru http://bit.ly/H8x0C #bing. Should i be happy or sad for 77 results? YOURS??? OPINION?
13.78
Real Estate SEO Study Discussion http://ff.im/-4yQWe
13.62
Requesting an invite for Tweetboard Alpha (http://tweetboard.com) by @140ware, for my site: http://SocialMediaRE.com
13.61
HEY! Who can provide me with a logo for this site: http://socialmediare.com/ a social media learning platform? Site is not ready for public!
13.59
Are you using @MrTweet yet? Besides recommending you to relevant folks, he also helps you discover them as well! http://mrtweet.com?v=12
13.58
I subscribed to ChannelTechSmith's channel on YouTube 13.23 http://www.youtube.com/user/ChannelTechSmith?feature=autoshare_twitter I favorited a YouTube video -- Affordable SEO. What You Can Expect. http://youtu.be/pAVT2NG2s8o?a
13.22
Online Courses - Social Media SEO Labs http://ff.im/-eMVnV
13.20
Photo
Content
Links Score to site?
revolutionary recruiting with social media http://ff.im/-5dv4I
13.14
Just added myself to the http://wefollow.com twitter directory under: #seo #internetmarketing #google
12.98
Image usage Most images (50.6%) don't have defined sizes, some (0.1%) are not in a web-friendly format. Defining an image size allows the webpage to display layout correctly before loading all of the images. Not specifying an image size often causes the layout of pages to change as the page loads.
Poor
This is not a critical issue, however we recommend image sizes are defined wherever possible. Images that don't use a standard 'web-friendly' format may not appear consistently in all browsers, particularly on mobile devices. Web-friendly images tend to load much quicker than other image formats.
Readability This website has an average reading age of 19. A person will need about 14 years of formal education to understand the writing in this site.
Average
You may find some of your content is unnecessarily difficult to understand, and would benefit from being written more clearly.
Pages by reading age
Flesch-Kincaid Reading Ease 39.52
Gunning-Fog Index 14.02
Visual interest Overall this site has a fair amount of visual interest. Pages generally look similar to each other. Not every webpage of every website needs to look visually compelling. However, for a number of websites this is an important and competitive concern. Average
You can view a list of the most and least interesting pages below.
Most interesting score 95.0%
Least interesting score 5.4%
Page visual interest
100 found (only showing top 10) Page
Visual interest
Uniqueness
www.seogoogleguru.com/
66%
60%
www.seogoogleguru.com/seo-training/
39%
32%
www.seogoogleguru.com/seoservices/organic/
36%
29%
www.seogoogleguru.com/seoservices/tools/
39%
29%
www.seogoogleguru.com/seo-packages/
6%
3%
www.seogoogleguru.com/seopackages/buy-seo/
6%
3%
www.seogoogleguru.com/website-analysis/
6%
4%
www.seogoogleguru.com/websiteanalysis/report-example/
38%
33%
www.seogoogleguru.com/websiteanalysis/score/
46%
36%
www.seogoogleguru.com/websiteanalysis/ranking/
45%
33%
Importance
Search engine results Only some of the pages in website will appear clearly in search engine results. Some refinements would encourage more people to visit this site.
Average
A website can control most of the text that appears in search engine results, seen below. Well chosen titles and descriptions for each page will encourage people to click on your entry in search engine results, increasing the traffic to your site.
Search Engine Results 100 found (only showing top 10) -
Search Engine Result SEO Google Guru | Services, Optimization, Tips and Tools
Smart Google SEO Optimization for online marketing. SEO services, tools, tips, tricks and how to guides. Taking your search ranking UP! www.seogoogleguru.com/ SEO Training. Learn SEO from a Expert. Affordable.
SEO training for website owner to do it right. Learn SEO from the Google guru. Implement tactics for
Issues
Importance
-
Search Engine Result
Issues
higher rankings. Affordable and Powerful. www.seogoogleguru.com/seo-training/ Learn Why Organic Search is Best Method for SEO Marketing.
Organic Search and how it compares for SEO. The cost of an organic SEO project can be Description is too long. substantially less than paid search. Learn how to get found on ... www.seogoogleguru.com/seo-services/organic/ SEO Tools | Smart Optimization Resource
Useful SEO tools help you benefit from SEO Optimization and impact your profits! Learn what you need to know to change your website search rankings. www.seogoogleguru.com/seo-services/tools/ SEO Packages | Serious Optimization Savings
SEO packages offer additional savings. Pick the one that matches your needs. Website analysis, SEO training, reports, tools, new website builder. ... www.seogoogleguru.com/seo-packages/ Buy SEO. Affordable Search Engine Marketing.
SEO packages allow you to pick the perfect one that matches your needs. Affordable SEO just became ridiculously smart. Find out more here. www.seogoogleguru.com/seo-packages/buy-seo/ Website Analysis Ranking Traffic SEO Report Tips
Website Analysis personalized ranking report with SEO tips based on findings. Increase website traffic, visitors, ranking and generate revenues here. www.seogoogleguru.com/website-analysis/ Website Analysis Report | Example Details
40 unique website analysis report outlines different Google SEO ranking factors to help you quickly remove and fix problematic issues. Example factors. www.seogoogleguru.com/website-analysis/reportexample/ Improve Your Website Score with Smart SEO Tips
Website Score identifies optimization and ranking problems. Critical SEO Tips and Tools. Learn what
Description is too long.
Importance
-
Search Engine Result
Issues
Importance
really matters for search optimization rankings. www.seogoogleguru.com/website-analysis/score/ Website Ranking | Take Yours Up | SEO Ranking Report
Your website ranking can have a dramatic impact on your bank account. Revealing SEO ranking report details with must know tips and advice. Smart. www.seogoogleguru.com/websiteanalysis/ranking/
Alternative text A significant amount (43.8%) of images do not have alternative text specified for users with visual disabilities. The website may be harder to use for some disabled users, and therefore in violation of legislation in many countries (e.g. UK, US, Australia). Average
Also 0.1% of text equivalents do not appear to be appropriate (for example, reading "click here" to blind users).
Popularity This website is ranked 325,110th in the world for popularity (source: Alexa). In the last 3 months, this website has become slightly less popular. This is reasonable and shows the website is fairly well visited.
Average
Alexa gathers relative popularity information on all websites from a sample of browser users. Alexa's traffic rankings are for top level domains only (e.g. domain.com) - separate rankings are not possible for subpages within a domain (e.g. www.domain.com/subpage.html) or subdomains (e.g. subdomain.domain.com).
Popularity rank 325,110th
3 month change Down 8.0%
Freshness
This site appears to have been updated fairly recently (3.3 weeks ago). On average, this site appears to be updated every 1.2 weeks. Up-to-date content creates a positive impression of a website and gives visitors more reason to visit often. Good
This analysis is an estimate, based on dates mentioned within the website - the same dates that real visitors will see, such as article dates and blog comments. Only the appearance of up-to-date content is considered, not images or page designs.
Recommendations 
Consider updating the site with new, relevant content. This site appears to have been last updated 3.3 weeks ago.
Update frequency Every 1.2 weeks
Most recent update 3.3 weeks ago
Perceived age
Link states
Links always change appearance when they are hovered over. This aids usability by clarifying what areas of the screen are clickable. Links change appearance when they have been visited. This aids usability by showing users where they have already visited. Links change appearance when selected 13.4% of the time. Focused links are links which the user has selected, for example by clicking on them or selecting them with the keyboard. For people who are unable to use a mouse, focused links are their primary means of seeing what they have selected. For optimal accessibility it is recommended to distinguish focused links - for example, by changing their color.
Good
This site appears to be using an old approach for focused links (active links). This approach only works in old versions of Internet Explorer (7 and older) - all other browsers do not support it.
Recommendations  
Specify a distinct focus CSS pseudo class for all links, wherever appropriate. Note that the active CSS pseudo class should be complimented with the standards compliant focus style for modern browsers.
Hovered-over links 100.0%
Focused links 13.4%
Visited links 100.0%
Active links 35.3%
Flash usage Flash animation was found on 95.0% of pages. All Flash was used appropriately. Search engines and users without Flash should be able to make some or full use of this website. Very good
Flash detection was not found on this website. Users without Flash would not be handled appropriately (note: it is possible - but unlikely - that an unrecognised means of Flash detection is being used).
Pages by Flash usage
Pages using Flash 95.0% (95 of 100)
Pages requiring Flash 0% (0 of 100)
URL format Overall, URLs are very well formatted.
Excellent
An effective URL format has many benefits: webpages are more likely to appear highly in search engines, are easier to exchange socially, and easier to understand for users.
Good URL format Good web addresses e.g. www.seogoogleguru.com/section/example-page
Use natural language Separate words with dashes Use lowercase
Avoid query parameters unless needed Avoid file extensions
Bad URL format Bad web addresses e.g. www.seogoogleguru.com/example_pg.jsp?id=124
Are not understandable by users Separate words with underscores Mix uppercase and lowercase Use query parameters where not needed Use file extensions
URLs 100 found (only showing top 10) Score
Page www.seogoogleguru.com/ www.seogoogleguru.com/seo-training/ www.seogoogleguru.com/seoservices/organic/ www.seogoogleguru.com/seoservices/tools/ www.seogoogleguru.com/seo-packages/ www.seogoogleguru.com/seopackages/buy-seo/ www.seogoogleguru.com/websiteanalysis/ www.seogoogleguru.com/websiteanalysis/report-example/ www.seogoogleguru.com/websiteanalysis/score/ www.seogoogleguru.com/websiteanalysis/ranking/
Content keywords
Recommendations
Importance
Content is well matched to the desired keywords for this site. This is an excellent step towards high search engine rankings for these keywords.
Excellent
Overall appropriate emphasis has been given to keywords using page titles, headings and links.
Desired keywords 24 found (only showing top 10) Score
Keyword
Frequency
Emphasis
website analysis
7.4
6.4
alt text
1.3
1.3
seo training
5.6
4.9
website anatomy
1.1
1.1
what is seo
1.6
1.6
seo services
4.2
3.3
affordable seo
3.6
3.3
seo help
1.3
2.2
site ranking
1.0
1.1
organic search
2.7
2.9
Most optimized keywords 100 found (only showing top 10) Keyword
Frequency
Emphasis
Strength
Seo
54.9
49.5
252.7
Website
36.5
30.3
157.7
21.9
18.6
96.4
search engine
14.2
10.0
54.3
seo google
9.2
9.6
47.5
google guru
9.0
8.6
43.5
seo google guru
8.0
8.6
42.5
Keyword
Frequency
Emphasis
Strength
website analysis
7.4
6.4
33.2
google seo
7.2
5.4
28.8
seo training
5.6
4.9
25.0
Headings All pages were found to use correctly defined Headings. This is a crucial step towards optimizing this website for search engines, and ensuring accessibility for users with disabilities. Excellent
Some Headings (1.7%) were found to be empty, or incorrectly defined. Empty or invalid Headings are of no value to search engines and make a website less accessible.
Pages with Headings 100% (100 of 100)
Bad Headings 1.7% (17 of 997)
Amount of content 100 webpages were found and tested. All pages contain a meaningful amount of text content.
Perfect
Not all pages need to contain extensive text, but a reasonable volume of substantial, relevant text content is crucial for good performance in search engines and helps to serve users.
Recommendations 
Develop more substantial content for this website, particularly content that would attract visitors.
Page breakdown
Pages with substantial content 19
Pages with some content 81
Analytics Every page in this website is using Google Analytics v2. This is excellent and should allow for a complete analysis of visitor behaviour. Perfect
Analytics used
Broken links No broken links were found in this site.
Perfect
All links responded with appropriate headers, which will help ensure they appear in search engines and to users behind proxies.
Domain name There are no apparent signs that this domain name is being abused by domain squatters.
Perfect
If this website attracts high volumes of traffic, you may wish to pre-emptively register potential mis-spellings of your domain names. For most websites, this is not a practical concern.
Possible domain typos 22 found -
Domain name
Status
www.seogoogleguru.com
This website
www.seogoogeguru.com
Domain not registered
-
Domain name
Status
www.seogooleguru.com
Domain not registered
www.seooogleguru.com
Domain not registered
www.seogooglguru.com
Domain not registered
www.seogogleguru.com
Domain not registered
www.seogoogleuru.com
Domain not registered
www.seogooglegur.com
Domain not registered
www.seogoogleguu.com
Domain not registered
www.seogooglegru.com
Domain not registered
www.segoogleguru.com
Domain not registered
www.sogoogleguru.com
Domain not registered
www.seogoolgeguru.com
Domain not registered
www.seogogoleguru.com
Domain not registered
www.seoogogleguru.com
Domain not registered
www.segooogleguru.com
Domain not registered
www.seogoogelguru.com
Domain not registered
www.seogooglgeuru.com
Domain not registered
www.seogoogleguur.com
Domain not registered
www.seogooglegruu.com
Domain not registered
www.seogoogleugru.com
Domain not registered
-
Domain name
Status
www.soegoogleguru.com
Domain not registered
Printability This entire website appears to be optimized for printing.
Perfect
Wherever possible, a website should define specific stylesheets for printing. Printable stylesheets allow for extensive control over the printed version of a webpage, for instance removing navigation and adjusting the layout to fit. They are faster and remove the need for maintaining separate versions of a webpage (e.g. "Click here to print this page").
Optimized for printing ∞ (0 of 0)
Best practice Best practice All content pages in the site should have print-specific styles defined using CSS. Use this stylesheet to hide navigation and other irrelevant areas of the page (such as Flash, which doesn't print).
Redirections No client-side redirections were found on this website.
Perfect
Client-side redirections generally break the Back button - when users click Back they are stuck on the current page. This can frustrate users and prevent them from finding their way around a site.
Site structure The first 100 pages of this website have a shallow page structure. The average page is 1.5 clicks away from the homepage. The deepest pages are 2 clicks away from the homepage.
Perfect
Not all pages in this website were tested, so this information may not be representative. For more accurate details, re-test this site with a higher number of pages. Note that client-side redirections (e.g. Meta Refreshes, Javascript) count as 'clicks' to a page. These should be avoided where possible as they slow down the load speed of a website, particularly for homepages.
Average distance 1.5
Maximum distance 2
Click distance
Pages by path 11 found (only showing top 10) Path
Pages
www.seogoogleguru.com/
100
www.seogoogleguru.com/tag
51
www.seogoogleguru.com/website-analysis
13
www.seogoogleguru.com/category
9
www.seogoogleguru.com/seo-services
6
www.seogoogleguru.com/blog
5
www.seogoogleguru.com/website-analysis/link-checker
3
www.seogoogleguru.com/seo-training
3
Path
Pages
www.seogoogleguru.com/build-website
2
www.seogoogleguru.com/seo-packages
2
Speed This website is quick to use (on a 2Mb broadband connection). On average pages take 0.3 seconds to download on a 2Mb broadband connection. Perfect
Time to download
Pages by file size 100 found (only showing top 8) Page
Size
Files
Est. seconds
www.seogoogleguru.com/
27.3k
43
0.6
www.seogoogleguru.com/seotraining/
45.9k
52
0.8
www.seogoogleguru.com/seoservices/organic/
44.9k
42
0.7
www.seogoogleguru.com/seoservices/tools/
35.6k
39
0.6
Importance
Page
Size
Files
Est. seconds
www.seogoogleguru.com/seopackages/
26.9k
37
0.5
www.seogoogleguru.com/seopackages/buy-seo/
30.0k
38
0.6
www.seogoogleguru.com/websiteanalysis/
34.4k
46
0.7
www.seogoogleguru.com/websiteanalysis/report-example/
39.8k
41
0.6
Importance
Spiderability This website appears fully spiderable via conventional methods. This is a crucial first step for any website, as it ensures search engines, users with disabilities and users without Javascript enabled can access all of the pages. This will help search engine rankings and accessibility. Perfect
It is possible that some part of this website is non-spiderable, but that the means used to access that content is beyond my ability to detect it. (For example, a login area that I don't have details for). You can optionally choose to add these sections yourselves. Read the Help for more information.
Spiderability
Spiderable pages 100% (100 of 100)
Stylesheets This website correctly uses Cascading Stylesheets (CSS) for layout for all pages. Websites built using stylesheets are generally faster, more accessible and easier to maintain. Stylesheets have been accepted best practice since 2001; any websites not using them now are usually extremely out of date, or poorly written. Perfect
External stylesheets are used throughout. External stylesheets are considered best practice for ensuring sites is maintainable and quick to load.
URL chopping This website handles 'chopped' URLs correctly.
Perfect
A chopped URL is where part of an address is cut off at a forward slash, for example reducing www.example.com/news/acticle1/ to www.example.com/news/. Handling these chopped addresses will aid both users and search engines visiting this website. Users may experiment with chopping parts of the URL out manually, particularly if they are using a popular plugin like Google Toolbar, which allows them to do this with a single mouse click. Some search engines also experiment with chopping up URLs to explore more pages.
Cookies This website does not appear to use cookies at all. Cookies are used to persist information from one page to another. They are widely used to track users and some interactive applications, such as e-commerce websites. Not requiring cookies is perfectly acceptable. Not scored
Note that cookies set using Javascript cannot be detected here.
Design variations One page design was detected. All pages appear to have the same consistent design.
Not scored
This does not mean all pages look exactly the same, only which all pages appear to have a consistent appearance. You can monitor this test to check for unexpected variations in design, for example if a page is broken, or not updated following a redesign.
Different designs One found Screenshot
Example
Name
Pages
%
Screenshot
No of designs 1
Design distribution
Example
Name
Pages
%
www.seogoogleguru.com/
Design #1
100
100.0%
Appendix: Summaries How summary scores for this report were calculated.
Overall Score The overall score for this website.
Good
This is a summary score, comprised of all other tests weighted for importance. It can be useful as a quick, rough indicator of how good this website is - however for a full understanding you should review the individual tests listed below.
Derived from 28 found Score
Test
Extra penalty*
Weight
W3C compliance
0.5
Search placement
1
Incoming links
1
Links
1
0.5
Image usage
0.5
Readability
1
Visual interest
1
Search engine results
1
Alternative text
1
Popularity
1.75
Link states
0.75
Freshness
2
Flash usage
1.5
URL format
0.8
Score
Test
Extra penalty*
Weight
Content keywords
1
Headings
1
Analytics
0.5
URL chopping
0.25
Amount of content
1
Stylesheets
1
Spiderability
1
Speed
2
Site structure
0.5
Broken links
1
Redirections
1
Printability
1
Cookies
0.5
*
An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a website than the Weight usually allows. You should read about each individual test to discover more.
Content Score The quality of the content of this website.
Good
This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the quality of this website - however for a full understanding you should review the individual tests listed below.
Derived from 10 found Score
Test Links
Extra penalty*
Weight 0.5
Score
Extra penalty*
Test
Weight
Readability
1.5
Visual interest
1.5
Search engine results
1
Alternative text
0.25
Freshness
2.5
Headings
0.25
Broken links
0.5
Amount of content
2
Site structure
0.25
*
An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a website than the Weight usually allows. You should read about each individual test to discover more.
Marketing Score How well this website is marketed online.
Good
This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the Internet Marketing of this website - however for a full understanding you should review the individual tests listed below.
Derived from 19 found Score
Test
Extra penalty*
Weight
W3C compliance
0.25
Search placement
2
Incoming links
2
Links
1
1.5
Score
Test
Extra penalty*
Search engine results Alternative text
Weight 1.5
-0.2: Alternative text is an easy win and fundamental step for SEO with no side effects
1
Popularity
2
Freshness
2
URL format
1.5
Content keywords
2
Headings
1
URL chopping
0.25
Amount of content
2
Stylesheets
0.25
Spiderability
1
Speed
0.5
Broken links
0.5
Redirections
1
*
An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a website than the Weight usually allows. You should read about each individual test to discover more.
Accessibility Score How accessible the website is to mobile and disabled users.
Good
This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the accessibility of this website - however for a full understanding you should review the individual tests listed below.
Derived from 17 found
Score
Test
Extra penalty*
W3C compliance Links
Weight 0.5
-0.5: Poor quality links make navigating a site extremely difficult for many users
1
Image usage
1
Readability
1
Search engine results
0.5
Alternative text
-0.3: Alternative text is a fundamental requirement for accessibility that is easy to implement with no side effects
2
Link states
2
Flash usage
2
URL format
0.9
Headings
1
Stylesheets
1
Spiderability
2
Speed
0.8
Site structure
0.5
Redirections
0.75
Amount of content
1
Broken links
1
*
An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a website than the Weight usually allows. You should read about each individual test to discover more.
Technology Score
How well designed and built the website is.
Very good
This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the quality of this website - however for a full understanding you should review the individual tests listed below.
Derived from 18 found Score
Test
Extra penalty*
Weight
W3C compliance
0.5
Links
0.5
Image usage
1
Search engine results
0.5
Alternative text
-0.1: Alternative text is easy to implement and crucial for search engine placement and accessibility
0.5
Link states
1
Flash usage
1
URL format
0.5
Headings
1
URL chopping
0.25
Stylesheets
0.75
Spiderability
1
Speed
2
Site structure
0.5
Analytics
0.5
Broken links
1
Printability
1
Redirections
0.75
*
An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a website than the Weight usually allows. You should read about each individual test to discover more.
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