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Now it's time to turn the tables a bit. I assume you know how effective it is to be an affiliate for someone else's product. Now imagine if you had your own product, with a bunch of affiliates out there working on your behalf. If you fished around in ClickBank at all, you no doubt saw some products whose owners biggest source of income were from affiliate referrals. (You Can see this shown after the % refd symbol) There are the most brilliant product owners simply because they have a virtually hands free source of income. They've created their product, and put to use the techniques of acquiring affiliates that I'll teach you now, and watch the money flow into their bank account from the affiliates' hard work, not their own. This type of income is called passive residual income, and frankly there is no better. The reason are simple: You pay your affiliates only after they've made the sale - No more wasted money on ads that might not work. Advertising on Steroids - You're putting the advertising dollars of your affiliates to work instead of your own. Higher Placement in the Search Engines - Every time an affiliate links back to your site, this helps your placement in the search engines. Okay, you have your product, and you want to start your affiliate program, what do you do first? There are basically two ways to go about it. You can run your affiliate program on your own server, but this requires that you have and know how to install the necessary scripts to run it, plus have your own merchant account set up for accepting payment and sending out the commission checks. Your other option - which is much easier - is to have a third party manager such as ClickBank, or other's mentioned above run it for you. For simplicity reasons, this is the way I recommend. These companies will send out commission checks for you, track the affiliate sales, and let your affiliates check their stats. The most important predictor of success with your affiliate program revolves around the happiness of your affiliates, bottom line. Therefore you'll want to do everything humanly possible to make sure that they're well taken care of. You have to count on them wanting things to be as easy as possible - after all, you don't want
to work extra so why would they? Your success depends on their success - so you should do everything you can to ensure it. You should keep this in mind from the beginning when you set up your affiliate program. Assuming that your product is an information product, I would recommend using ClickBank as your affiliate network. This will let you accept credit cards, they will run your affiliate program for you, plus give over 60,000 affiliates the option to sell your products for you. Basically, they will bill your customers - pay you - and pay your affiliates their commission. They charge a one-time fee of $49.95 for activation, and a $1 + 7.5% fee per sale. This leaves you with no monthly fees. It's a win/win situation and couldn't get any easier. Are you wondering how you're going to get affiliates to want to sell your products? That is where you'll have to get busy, and make it so beneficial for them that they feel like a fool not to. In order to successfully pull in affiliates, you must sell your affiliate program as hard, if not harder than you sell your products. You must lay on the benefits of selling your program over your competition, which will include providing them with many things such as marketing tools Your affiliates will need as many ways as possible to get people to their affiliate URL. Some of these things include: Having professional looking banner ads (of different colors and sizes); Articles for them to use in their newsletters or on their websites; Special reports in downloadable format (PDF) that they can be re-brand with their affiliate link and give away to subscribers, or as a free gift for opting-in to a newsletter; Sample Ads - classified and Adwords ads for them to use; Lists of popular keywords to get their brain started, giving them a starting point to begin digging deeper; Unlimited Email Support - This is a biggie - people need to know that you're there for them if they need you, and will appreciate it when you show them that you are. Bad news regarding customer service spreads very quickly. A Private User Forum - where affiliates can ask questions and bounce ideas back and forth, etc. Audio and Video Tutorials. And a Newsletter giving away the latest breakthroughs and advice.
All of this will go into your Sales Letter that you'll actually write out for prospective affiliates. Make sure you have the following components in your affiliate sales letter: A Catchy Headline An intro that will pull them in to your letter Bullet points touching on each benefit that they'll experience when choosing to promote your product. A story, if you have one, of how affiliate marketing changed someone's life Testimonials of happy affiliates and hopefully specifies on how much they were able to earn
A Call to Action that tells them where to click, and what to do when they get to the sign up page.
Basically, the more you have - the better, and the more affiliates you'll bring in. you have to think of your affiliates as your sales force, and you're sales manager. You want to help them in as many ways possible so that you can keep your job. You also want to close the sale for them, so make sure that your sales letter for the product converts like crazy. Have a professional copywriter write it if your budget allows - a good one will know the techniques that get people to buy. If you can't do that, at least try to have someone critique it and show you the weak points in your copy. One thing that will cause you to lose affiliates very quickly is having a site that doesn't pull in buyers. If notice that they've sent you a few hundred visitors, and nobody is biting, they're going to move on rather quickly to another product. Pay Your Affiliate Handsomely A lot of people struggle with the fact that you should pay your affiliates at the very least 50% of the products price. On that note, you'll actually want to pay them much more than that. The reason that you want to do this is for the same reasons I stated above. You want to be able to easily get new affiliates, and keep them. You can't think of it as losing money, you have to think of it in terms of gaining money. If you're making only $20 on your $60 ebook, but you have 200 good affiliates out there cranking out sales for you, then you should absolutely to be happy about this. You're doing nothing to make these sales except pay the commission, while your affiliates are sweating it out in the trenches promoting your product. They're probably paying for advertising, and spending a lot of their most precious commodity, which is time. Pay them handsomely, and they will continue to reward you handsomely in sheer volume of sales. Affiliates can be very fair weathered friends, and there are thousands of other products for them to choose from. You must do your best to keep them on board, and keep them happy as much as possible. Now that you know about marketing as an affiliate - where no website of you own is required - I'm going to show you how to create your own home on the 'net. This gives you more control over your online business efforts, and you won't have to spend a small fortune to get started.
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