How to drive store traffic and sales from digital activities
• Shopping-orientation platform in 20 EU countries • 7 million EU visitors per month • Team = 40 = Sofia • Partnerships with • NOVA, TV3, TV2 and Ringier Axel Springer
Retail Marketing TODAY
TARGETING
LOCATION
BEHAVIOR
PERSONALIZED
MASS MAIL
Opportunities for retailers and brands
Digital leaflets
Digital vs Paper leaflets
•
Unadressed/100% unasked for
User intentionally looks for the leaflet
•
Zero analytics and insights
Prospecto Insights platform
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Zero flexibility to change after printout
Add links, new pages, video
•
Virtually impossible to personalize
Unlimited pages (away with clutter, tell a story)
•
Budget restrictions (#pages, paper quality etc)
Location-based offers? Not a problem!
Slow, labour-intensive distribution
Distribution with 1 mouse-click
•
Digital loyalty cards
Digital loyalty cards • Always with you • Personalization • Track Customer behavior • Gather feedback after store exit • Analyze return rate, cost per store visit and so much more
Geofencing and Push notifications
Geofencing and Push notifications A geofence is a virtual fence that’s placed around a real-world location, that enables software to trigger a response when a mobile device enters or leaves a particular area.
Geofencing and Push notifications • Measure online-to-offline traffic
• Location-based push notifications • Personalize based on: time of day, day, weather… • Measure time spent in shops (entry-exit) • Gain insights into user behavior (cross-device tracking)
Geofencing opportunities Radius: 100 m < > 100 m
Message: time of the day / day of week
Convert now or create loyalty (rewards) + repeating sales
New or returning customers are different
Push category or specific product
Shhhh...(competitors` locations...)
Thank you!