Ready To Care
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R E ADY TO CAR E
Contents
Ideation
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Topic Selection
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Background
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Three Ideas of My Topic
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Brainstroming Wall
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Audience Personas
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Stakeholders/ SWOTs
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Competition
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Identity Formation
Brand Development
Tone/ Keywords
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Messages and Drivers
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Mood Board
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Narrative: Magazine
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Typeface/ Color
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Event: Junior Ranger Program
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Logo Development
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Summary
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Posters Poster Compositions
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Ideation
Western Snowy Plover’s Footprint
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Topic Selection Background Three Ideas of My Topic Brainstroming Wall Audience Personas Stakeholders/ SWOTs Competition
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TOPIC SELECTION Low Birth Rates There are numerous countries, especially across parts of Europe and East Asia, where low birth rates have caused a major decrease in population. This means fewer people will be able to join the workforce in coming years.
Endangered Animals in the Bay Area Many wildlife species are facing declining numbers all over the bay area. According to a report by Conservation Lands Network, the Bay Area has 97 endangered or threatened species.
Refugees An unprecedented 65.6 million people around the world have been forced from home by con ict and persecution at the end of 2016. There are also 10 million stateless people, who have been denied a nationality and access to basic rights such as education, healthcare, employment and freedom of movement.
Food Security Food loss and waste comprises fully 30% of the food that is produced in the world, that the food system is responsible for around 30% of greenhouse gas emissions, and that one third of the world’s land is degraded – presenting an immense threat to productivity gains.
Online Impersonation Carl Guardino who is the chief executive of the Silicon Valley Leadership Group, which represents the high-tech industry, was the victim of online imper- sonation, and he soon found out he wasn’t alone - friends, colleagues and relatives had stories of usurped identities and tarnished reputations.
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a species has an “ Losing unknown effect on all other species. When you start ripping one string in the web of life, and you keep doing it again and again, things fall apart. And you don’t know how it’s going to fall apart, or when it’s going to fall apart.
”
— Fish and Wildlife biologist Sheila Larsen.
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BACKGROUND Problem of Endangered Animals in the Bay Area San Francisco is known for landmarks like the Golden Gate Bridge, Coit Tower, and Alcatraz. Few people realize however, that the San Francisco Bay Area is home to many different animal species. Animals like the Salt Marsh Harvest Mouse, the California Clapper Rail and the San Francisco Garter Snake are rare animals that can be found living in the San Francisco Bay Area. For a variety of reasons, these animals are all threatened or endangered species. That means they could be, or are, in danger of becoming extinct. When an animal becomes extinct, it disappears forever like the dinosaurs and will never be born again. If we want to protect these animals from disappearing forever, we need to protect their natural habitat or home. By protecting nature in the San Francisco Bay Area, we can help save these animals!
Objective The organization “Ready to Care� will help them to understand the current condition of the threatened animals and inform the ways how to help them. The organization will provide outdoor activities that people can learn about 90 threatened animals in the bay area, housing, caring for the threatened animals, educating programs for youths, volunteering opportunities, and guidelines how local residents can help and protect them with urban living life.
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THREE IDEAS OF MY TOPIC Idea One: Learn and Share to Help Protection Question: How can I encourage people to do their share to help protect the natural environ- ment for these endangered species in bay area? Summary: Teaching friends and family about the wonderful wildlife, birds, sh and plants that live near them will be the rst step to protect endangered species. I would like to inform people how interesting and important the endangered species are.
Idea Two: My Home for Wildlife Friendly Question: How can I help to make my home wildlife friendly? Summary: Millions of animals die every year because of being attracted by garbage in shelter, stucked in a plastics, and collided with windows. If people remember regulations that can prevent losing local wild animals, It will be helpful for saving the endangered animals. Thus, I want to provide a list of making my home wildlife freindly so that people can be acknowledged saving endangered animals is not dif cult.
Idea Two: My Home for Wildlife Friendly Question: How can I help to make my home wildlife friendly? Summary: Millions of animals die every year because of being attracted by garbage in shelter, stucked in a plastics, and collided with windows. If people remember regulations that can prevent losing local wild animals, It will be helpful for saving the endangered animals. Thus, I want to provide a list of making my home wildlife freindly so that people can be acknowledged saving endangered animals is not dif cult.
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PHYSICAL BRAINSTORMING WALL Exploring San Francisco Wildlife In order to investigate this problem, I explored locally endangered and thriving animals in the four divisions of the bay area, which are the East bay, San Francisco & the Peninsula, South bay, and North Bay, to see how their population was decreased or increased over recent periods of time, as well as how they correlated to each other. From my brainstorming wall, I found out all animals are having a web of life. If one string of the web is ripped, then all ecosystems will be affected and potentially destroyed.
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Threatened / SF & South Bay - California Condor - Yosemite Toad - Fiary Shirmp - Sierra Nevada Bighorn Sheep - Mountain Yellow-legged Frog - Delta Smelt - Smith’s Blue Butterfly - Calippe Silverspot - Bay Checkerspot - San Francisco Garter Snake - Southern Sea Otter - Humpback Whale
Threatened / East & North Bay
- Mt. Hermon Beetle - Mission Blue Butterfly - Ohlone Tiger Beetle
- Bald Eagle - Tidewater Goby - Western Snowy Plover - Western Pond Turtle - Coho Salmon - California Freshwater Shrimp - Green Sea Turtle - Alameda Stripe Racer - Blainville’s Horned Lizzard - California Tiger Salamandor - Delta Green Ground Beetle - San Bruno El�in - California Red-legged Frog - California Clapper Rail - Mountain Beaver - Salt Marsh Harvest Mouse - San Joaquin Kit Fox - Northern Spotted Owl - Zayante Band-winged Grasshopper - Myrtle’s Silverspot Butter�ly - Black Abalone - White Abalone
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Thriving / SF & South Bay
ENDANGERED ANIMALS IN BAY AREA
- South African Sabellid Worm - Chinese Mitten Crab - Red Fox - Wild Pig - House Mice - Channeled Apple Snail - Asian Clam - Inland Silverside - Zebra Mussel - Red-eared Slider Turtle - Snakehead - Asian Sea Slug
Thriving / East & North Bay - European Starlings - Bull Frog - Fallow Deer - Wild Turkey - European Green Crab - Mediterranean Mussel - New Zealand Mud Snail - Ship Worm - Asian Swamp Eel - Green Sunfish - Largemouth Bass - Northern Pacific Sea Star - Africanized Bee
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THREE PERSONAS
01 Donor
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02 Researcher
03 Volunteer
BRENDA MORGAN
JOSEPH COLLINS
MARIA HALL
Occupation: Yoga studio owner
Occupation: Sr. Biological
Occupation: High school
Income: $58,000
Science Technician
student
Age: 37
Income: $78,000
Income: $12,000
Sex: Female
Age: 56
Age: 18
Pet: a dog
Sex: Male
Sex: Female
Times to visit outdoors: 4 times
Pet: none
Pet: a cat
/ week
Times to visit outdoors: 6 times
Times to visit outdoors: 2 times
Volunteering Frequency: none
/ week
/ week
Length of Residence: 15 years
Volunteering Frequency: once
Volunteering Frequency: 2
a month
times / month
Length of Residence: 35 years
Length of Residence: 7 years
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This persona group is intersted
The majority of my persona group
This group is highly informed
in the topic of supporting to save
is located in the middle of the bell
people who know a lot of details
local endangered animals in
curve. They are the people who
and ongoing issues about the
San Francisco. However, people
really need my brand at the most.
topic. Since they are very familiar
in this group don’t have much
with the topic and my brand,
ackowledge of the details of bad
they will more likely to learn new
circumstance of the topic.
ideas and resolutions.
Persona Group and Stakeholder Group Based on my research, I created the brand “ReadyToCare.” ReayToCare is a non-profit organization that will help the audience to understand the current condition of the threatened animals in the bay area and inform the ways how to help them. Thus, my audience will be three groups: donor, volunteer, and researcher. The stakeholders will be senators, real-estate developers, and company owners. My audience group will be more likely to engage with my brand and find ways to support my concept. The stakeholders are the group who tends to cause or affect the issue behind the scenes because they will develop more construction site near marshland which has most habitats of local endangered animals.
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THREE STAKEHOLDERS
01 Senator
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02 Real Estate Developer
03 Company Owner
He is a senator who belongs
He is a real estate developer
He is running a startup tech
to San Francisco city. Since
who likes to nd the lands with
company in San Francisco. In
many laws affecting animals
a beautiful view of nature. His
order to expand his company,
have been implemented at
construction plans are often
he is looking for a big prop-
the community level, he wants
close to marsh- land or forest.
erty next to marshland, which
to ensure policies and strong
He does not realize how many
is one of the major habitats
laws to make a difference for
local animals have lost their
for endangered animals. His
local endangered animals.
habitats while humans expand
concern is about building con-
However, he is concerned
their home or of ce.
struction without destroying
about having lower support to
natural environment and habi-
bring it to the council.
tats for endangered animals.
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SWOTS
With a SWOTs analysis, ReadyToCare will identify what my brand does well and where it needs to improve. It provides opportunities to focus on both the current situation and the future of local endangered animals in San Francisco.
Strengths The organization is only focusing on the entire bay areas for protecting endangered animals. It makes convenient to inspire local residents about endangered species based on their location.
Weaknesses The habitats for major endangered animals cannot be de ned clearly because they migrate to different regions by losing their homes. Also, the targeted audience is limited to local residents.
Opportunities There are many different ways to help endangered species in the bay area by donating, joining activities, educating youths, volunteering, and telling the Congress to reinforce the laws.
Threats Many luxury houses, golf courses, and large companies are threatening the natural environment by expanding their businesses. It is hard to stop their constructions because of their enormous invest- ment as well as devotion into economy.
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COMPETITION International Brands
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PAWS is a champion for
Founded in 1947, Defenders
Founded in 1969 in Canada
animals—rehabilitating
of Wildlife is a major national
and in the UK in 1981, the
injured and orphaned wild-
conservation organization
International Fund for Animal
life, sheltering and adopting
focused solely on wildlife and
Welfare saves individual
homeless cats and dogs, and
habitat conservation and the
animals, animal populations
educating people to make
safeguarding of biodiversity.
and habitats all over the
a better world for animals
world. With projects in more
and people. PAWS envisions
than 40 countries, IFAW
a world where all people
provides hands-on assistance
recognize the intrinsic value
to animals in need, whether
of animals and consistently
it’s dogs and cats, wildlife and
make choices that demon-
livestock, or rescuing animals
strate compassion.
in the wake of disasters.
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Local Brands
While this organization
SPCA is saving animals in
The organization ‘Wildcare
provides housing, care, and
San Francisco without having
Solutions’ is mainly served as
medical treatment to wildly
their homes. The animals
a wildlife hospital. People can
injured animals, the orga-
are focused on pets such as
bring injured animals
nization “Ready to Care” will
dogs and cats. On contrary,
and contribute wildlife
provide multiple ways to help
“Ready to Care” will have big
preserva- tion. However, my
endangered animals by dona-
communities in all the bay
organization will play a signi
tions, educa- tional programs,
areas. Also, the endangered
cant role as a community for
and scienti c research.
species are more varied and
protecting local endangered
less popu- lated than targeted
animals and their habitats.
animals for SF SPCA.
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Identity Formation
California Clapper Rail’s Footprints
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Tone/ Keywords Mood Board Logo Development Typeface/ Color Message and Drivers Posters
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IDENTITY FORMATION As the quote says “No man is an island, no man stands alone. Likewise, and individual animal could not live by itself. It has to interact with the other creatures as well as its environment to survive. Therefore, endangered animals must be conserved by all means possibles. Ready To Care will be the bay supporter who provides a deeper understanding and action of the need to preserve endangered species in the bay areas.
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is a fish without “ What a river? What is a bird without a tree to nest in? What is an Endangered Animal Species Act without any enforcement mechanism to ensure their habitat is protected? Nothing.
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— Jay Inslee
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TONE/ KEYWORDS Tone We are fortunate to have enormous lands and diversity of species in the bay area. With given gifts by nature, it is important to share the lands for people and endangered animals to create healthier ecosystem. Providing hopeful messages will encourage the audience to engage more with protecting local endangered animals.
Keywords Hopeful Desmond Tutu says “hope is being able to see that there is light despite all of the darkness.” Like this phrase, I would like to express more hopeful feelings to viewers. The bright mood will encourage people that we can still make a big difference.
Supportive The word “supportive” is described as showing agreement as well as giving help and encouragement. To be able to make a change for threatened animals, supporting the idea of saving local endangered animals is key.
Communal We are stronger as a group than as an indi- vidual. Thus, we all should think in a coopera- tive and communal way, set up local care hubs for saving endangered animals, and create growing communities.
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MOOD BOARD Like my brand name “Ready To Care,� I wanted to bring bright mood to support local endangered animals: hopeful, supportive, and communal. With given gifts by nature, it is important to share the lands for people and endangered animals to create healthier ecosystem. Providing hopeful messages will encourage the audience to engage more to protect local endangered animals.
Name: Ready to Care My goal is bringing more people to my organization to raise the awareness of endangered species in the bay area. Instead of emphasizing the serious conditions of them, I would like to express more hopeful feelings to viewers. The bright mood will encourage people that we can still make a big difference.
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TYPPEFACE/ COLOR I found out the slab serif typeface has been used in many different graphic forms in the Bay Area to present friendly mood. It also presents young generations which are important audience to bring more positive effects in the future. This type paring will support my keywords through the three color system.
Typeface
Rockwell Std Rockwell Regular Rockwell Italic Rockwell Bold Rockwell Bold Italic
ABCDEFGHIJKLMNO P Q R S T UVW XY Z a b c d efghijklmnopqrstuv wxyz0123456789
Graphik Graphik Regular Graphik Regular Italic Graphik Medium Graphik Semibold Graphik Bold
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ABCDEFGHIJKLMNO PQRSTUVWXYZabc defghijklmnopqrst uvwxyz0123456789
Color
CMYK: 3/ 59/ 64/ 0 RGB: 239/ 132/ 98 HEX: # ee8461
CMYK: 4/ 14/ 59/ 0 RGB: 246/ 214/ 129 HEX: # f6d681
CMYK: 58/ 0/ 33/ 0 RGB: 100/ 197/ 186 HEX: # 64c5ba
The three color system that I chose is presenting the sunset view of San Francisco city. Also, these colors are bright and warm tone which supports the three keywords: Hopeful, Supportive, and Communal.
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LOGO DEVELOPMENTS To integrate all ideas I had with the brand “Ready To Care,” I came up with these two different directions. And I found out the iconographic logo is more compelling for the audience because the illustration of bay area is presenting where we mainly support.
Typographic Solutions
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IconographicSolutions
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FINAL LOGO DEVELOPMENT
Final Decision Among the six options, the final logo became a circular shape in one color. This circular shape has symbolic meaning of unity. To emphasize one of my keywords “Communal,” I found out this shape delivers the message and mood that I want to convey to audience. The final logo became successful by carrying the message effecticely.
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Ready To Care
Ready To Care
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POSTERS My three posters are based on my three color system. With warm and positive colors, they capture the viewer’s attention and give you lots of curiosity of what the animals are. The animals are only shown through ripped paper; and it suggests you the idea why we have to learn and care those animals. The posters also inform to the viewers the habitat location and name of each critically endangered animals in San Francisco on a map.
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POSTER COMPOSITION These poster compositions are from my actual photographs. I visited the Hamilton Wetland in Novato and Bedwell bay front park in San Mateo in order to observe the habitats of local endangered animals. This park is protecting a lot of critically endangered animals including California Clapper Rail that was listed in the Endangered Species Act, 1973 and declined the population since 1973. Although this area has been protected for long term, this park seems to have threated environment because of a lot of main companies such as Amazon, Facebook and Google. Thus, I found that this park is the best place to inform people why they should learn and support these animals.
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This photo was taken in the Hamilton Wetland in Novato, which is another home for California Clapper Rails.
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Since a lot of habitat areas for local endangered animals are located next to Google, it is nice opportunity to inform the viewers why we should protect these animals.
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The Bedwell Bay Front Park is the home for major populations of California Clapper Rails. This poster will inform visitors why we should care about this animal.
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Brand Development
Northern Spotted Owl’s Footprints
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Messages and Drivers Narrative: Magazine Event: Junior Ranger Program Digital Media: Website Summary
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BRAND DEVELOPMENT Since my brand is non-profit organization and located in San Francisco, I wanted to reach out audience, which is local residents, in all ages by giving easy accessibility. To achieve this purpose, I decided to provide a monthly magazine, junior ranger program, and website so that people can gather infomation about the brand “ReadyToCare� in convenience.
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all have a responsibil“ We ity to protect endangered species, both for their sake and for the sake of our own future generations.
”
— Loretta Lynch
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MESSAGES AND DRIVERS
Main Message Recognizing local endangered species in the bay area and protecting their habitats help communities creating healthier ecosystems that benefit us all.
01 Sub Message Sharing updated current conditions and knowledges of local endangered animals are a effective tool for individuals and communities.
02 Sub Message The largest threat to local endangered species is losing their habitat. Guiding young generation how to protect their habitats helps create active citizenry we need.
03 Sub Message Engaging and inspiring decision-makers, communities, and millions of supporters are keys to take action to protect local endangered animals in the bay area.
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DELIVERABLES
Summary The three deliverables will help people understand local endangered animals based on location and guidelines how we can protect them. Through the deliverables, people can prevent losing the habitats of local endangered animals by working together in communities.
Narrative — Magazine Magazine provides an inspiring, in-depth look at the connections between local endangered animals and residents. It helps make audi- ence a part of efforts to solve some of the most pressing issues saving endangered animals.
Event — Ranger Programs for Adults & Youths Young generation can see leadership as a process of give and take where one might be a leader today but a follower tomorrow. Through the event ‘Ranger program,’ participants will make a positive difference in the local community by working together.
Digital Media — Website The purpose of an website is to convey speci c, helpful information to a number of users in anytime and anywhere so that the users learn something new or understand the topic better. Building an website for organization with the topic of saving local endangered animals will be a local hub to provide more actionable information and may contain “how to’s”, tips, guidance, support information, directions, instructions etc.
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NARRATIVE MAGAZINE First, I decided to create a monthly magazine for San Francisco & Peninsula area. Although my brand supports four different areas, I narrowed down to one to provide how the visual system will work. This magazine kept the design elements of ripped paper and color systems to be part of the branding system. In addtion, I used lines and color halftone images to attract viewers with a modern design. The goal of this magazine is informing the monthly issue of local endangered animals in the San Francisco area and bringing more people to introduce activities to support the animals and join in my brand.
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MAGAZINE THUMBNAILS Cover
Table of Contents (1 – 2)
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Brand and Magazine intro (3 – 4)
A endangered specie Info (5 – 6)
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Background (7 – 8)
Solutions (9 – 10)
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Seasonal Issue (11 – 12)
Seasonal Issue (13 – 14)
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Event Info (15 – 16)
Donation Info (17 – 18)
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MAGAZINE APPENDIX As the monthly magazine is introducing professional knowledge of how current conditions and solutions of saving western snowy plovers in San Francisco, this appendix can promote the readers to take an action for supporting the plovers. By subscribing the magazine through a post card, readers can engage with updated information of local endangered animals in the Bay Area as well as contribute helping long lasting researches of them.
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EVENT JUNIOR RANGER PROGRAM Event Name : Junior Ranger Program Theme: Share the Sands Targeted Audience: Children (Age: 5 – 13) Date: August 22, 2018 Place: Ocean Beach Fire Pits, 94121 San Francisco Estimated Time: 1.5 hour - Balboa Station (30 mins) - Lincoln Station (20 mins) - Lawton Station (20 mins) - Pacheco station (20 mins) Program Objective: Both children and adults can clean up the sand, save homes for local endangered animals and learn how to keep protect them in community.
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EVENT COMPONENTS After checking information of my concept through magazine, now, people with children can participate in the event “Junior Ranger Program.� One of critically endangered animals in San Francisco is the Western Snowy Plovers. Their habitats are mostly located in Ocean Beach. Since it is very popular site for travellers and citizens, there have been problems with trash. The trash was threatening the birds and their habitats. Thus, both children and adults can clean up the sand, save homes for local endangered animals and learn how to keep protect them in community. The reason why I chose this event is that I believe young generation can change the future. This event will have four stations, which are based on street name. The junior rangers will start from Balboa station to Pacheco station by getting all resources for clean-up and ranger activities. In order to motivate the rangers for completing activities, the staffs will provide a stamp from Lincoln to Pacheco station. At the end, they will receive a patch to prove their successful completion.
Components The components for this event can provide a booklet, ID card, clean-up resources: a pair of gloves and bucket, ranger vest, cap, and stamping station.
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EVENT BOOKLET One of components for the event “Junior Ranger Program” is a booklet. It has a significant role to provide guidelines about this program and exciting activities for rangers. The booklet has a slogan of the program named “# Share the sands.” The title shows brief description of where the rangers participate in the event. This activity is for western snowy plovers who have been critically endangered in Ocean Beach. In order to infrom the location their habitats and increase the awareness of how critically the birds are threatened, this ranger program can allow young generations to learn and support this issue by cleaning up the sands. Two different groups of rangers, which are 5 – 8 and 9 – 13 year old groups, are using the same book; but, they will complete the different number of activities. It has some knowledges of the western snowy plovers, their threats, clean-up tips, and fun activities such as a maze and matching game. Using one of three colors in my branding system, I decided to create the booklet with modern and high-end style design. Keeping the main design elements: lines, torn papers, and color halftone effect, It captures my targeted audience’s attention effectively.
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BOOKLET THUMBNAILS Cover
Intro for the Program (1 – 2)
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Learning about the issue (3 – 4)
Clean-up Guidelines (5 – 6)
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Exploration Tips (7 – 8)
Fun Activities (9 – 10)
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Event Order & Stations (11 – 12)
Junior Ranger Pledge (13 – 14)
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The booklet will serve as an event guiding book. Instead of carrying many different papers and books at the program, this one booklet will provide convenient environment for rangers and staffs. The event has four different stamping stations: Balboa, Lincoln, Lawton, and Pacheco station. These stamping stations are named after the street name next to Ocean Beach. Thus, both junior rangers and staffs can find the four stations and public facilities easily through the booklet. Each station will give a reward to rangers so that they will more likely to follow the track and complete their tasks. In addition, rangers will get a bonus reward if they collect a full of trash in a bucket. That special reward can motivate the rangers to engage with the program efficiently.
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EVENT ID CARD
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As the junior rangers started participating in the program, the first component they receive is an ID card. This ID card provides rangers’ identification and safety tips that might help them cope with certain situations. Orange colored card is for preteen rangers who are aged 9 to 13 year old. Yellow colored card is for 5 to 8 year old. and Mint colored card is for adults or staffs. Each card has three different levels of western snowy plovers. By just looking at the images of eggs, a chick, and adult western snowy plover, people can easily notify each color implies specific aged groups in the program.
Front for children (Age: 5 – 8)
Back for children (Age: 5 – 8)
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Front for children (Age: 9 – 13)
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Back for children (Age: 9 – 13)
Front for Staff (Adults)
Back for Staff (Adults)
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EVENT GLOVE & BUCKET
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The pair of gloves and bucket are also following the three color system in the same way of identifying the ID cards. Rangers will pick up a pair of glove and a bucket that matches their age group. These clean-up resources with the branding logo “ReadyToCare� can also promote the organization as rangers carry on.
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EVENT CAP & VEST These three caps can be a great tool for rangers to block the sun in summer because the event is held in summer vacation. This cap can provide nice shade for junior rangers as well as identify the ranger group by the color of a cap.
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The ranger vest is considered as the representative symbol for being in a ranger program. This vest can not only protect them from rough weathers but also clarify themselve as rangers for the ReadyToCare.
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The rangers who are belong to the age group of 5 to 8 year old are carrying yellow bucket to collect trash in the sands. Wearing the cap, vest, and gloves in a certain color will provide easy directions to care the rangers for staffs.
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EVENT STAMP STATION Because my targeted audience in this event is mostly young children who have age range between 5 to 13 year old, some of them may lose interest if the event does not have interesting activities to attract them. Thus, giving a reward as a stamp at each station will capture their attention. This will increase participating rate of this event as well as inspire junior rangers to follow the order of event.
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The Balboa station is the starting point for junior rangers to get all resources for clean-up Ocean Beach and ranger’s tasks
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DEGITAL MEDIA WEBSITE Another influential action for supporting this concept is donation. Donating money towards rehabilitation research for biologist is valuable and needed at the most. To bring more people in donation, I created a website to provide detailed information of its work, programs, and donating methods. The website will particularly focus on donation. What’s special about this website is giving transparent information of how the fund has been used so that people can feel secure about their contribution.
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WEBSITE THUMBNAILS Home
First menu: Our Work
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Second menu: Donation
Third menu: Get Involved
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Fourth menu: News & Media
Fifth menu: Contact
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Sub menu of Donation : Donation Perks
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Sub menu of RTC Supporter : Track Your Contribution
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WEBSITE COMPOSITION The website allows all local residents who have their home in all over the bay areas to have easy accessibility to read updated information of local endangered animals and follow the rehabilitating process by biologist in any time and any wherre. This convenient platform will also provide users to take easy actions to donate funds towards increasing the populations of critically endangered animals in the Bay Area.
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SUMMARY The mission of “Ready to Care” is to learn and protect local endangered animals around the four different bay areas: north bay, south bay, east bay, and peninsula. We safeguard populations of endangered animals in the bay areas and preserve their habitat. As the quote says “No man is an island,” No man stands alone. Likewise, an individual animal could not live by itself. It has to interact with the other organisms as well as its environment to survive. Removing one animal from the ecosystem will compromise the life of other organisms that interact with it. According to the U.S. Fish and Wildlife Service, one lost plant species can lead to the loss of 30 other insects, plant, and other animal species found in the higher levels of the food chain. These individual species of plant or animal are sometimes called the keystone species. If that species is removed, the whole ecosystem will be changed drastically. Endangered animals, therefore, must be conserved by all means possible. The organization will provide a deeper understanding of the need to preserve endangered species in the bay areas by a junior ranger program for adults and youths, magazine, and website.
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©Seonah Jeon // Spring 2018 GR 620: Visual Thinking Instructor: Sandra Isla Project: Process Book Editing & Design: Seonah Jeon Selected Topic: Endangered Animals in the Bay Area Typeface: Graphik and Rockwell Std Binding: Self-binding Paper: Epson premium matte paper
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