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In the corporate world, many terms get missmatched. We use them without knowing the real meaning of these words. While it is okay for you as a consumer, professionals who hold a strong position in the marketing department need to be conscious about the actual meaning of these terms.
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To make your idea clear, we come up with a detail that describes every term in an understanding manner. So, when you pick a company who will be responsible for your corporate or branding needs, these details help you choose the best name.
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Brand and logo Some companies interchangeably use these terms. How a logo can be a brand? If you also think that a logo and a brand are same, the time has come to change it. A logo is a part of branding with which consumers will identify your company. A brand is a consumer experience with your products and services.
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Brand strategy directly takes care of the ideas that help you position your brand in the market. It is really important to make people understand about you and the brand strategy deals with the same thing. It connects with all the processes that are needed to bring your company to consumers such as product, marketing, technologies, and more.
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Marketing strategy concentrates on enhancing the revenue of a company directly or indirectly. A company that offers corporate branding solution has a complete plan to improve the approaches of your company.
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Communication strategy, as the name defines, interacts with consumers. It talks about key audiences, messages, communication tools, and channels. While the brand strategy remains unchanged for years, communication strategy gets modified every now and then for the betterment of companies.
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A brand position is another term that you commonly hear. It describes the position of your brand. In a market, you choose a segment to place your brand and it is defined by your taglines and messages. For example, Coco-Cola positions the brands with optimism and happiness and Pepsi targets the youth with their slogans.
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