Checkoff Report Investments Made by Growers for the Future of the Peanut Industry.
Georgia Peanut Commission sponsors Peach Bowl The Georgia Peanut Commission sponsored and exhibited at the Chick-fil-A Peach Bowl at the MercedesBenz Stadium in Atanta, Georgia, Jan. 1, 2021. The game included the University of Georgia and University of Cincinnati vying for the win. During the game, GPC Georgia peanut were promoted through in-game promoted peanuts through an digital ads during the Peach Bowl held Jan. 1, ad in the program booklet, 2021, in Atlanta, Ga. website banner ad and through the videoboard and LED ribbon board in the stadium. Sample packs of Georgia peanuts were distributed to the teams in advance of the game. There were approximately 15,000 fans at the game. Additional exposure was reached through the national broadcast on ESPN with a viewership of 8.73 million.
Georgia Peanut Commission holds Research Report Day The Georgia Peanut Commission held the annual Research Report Day, Feb. 10, 2021, at the GPC headquarters in Tifton, Georgia. The event provided growers and industry representatives an opportunity to hear the latest reports and newest information available on peanut research projects funded by GPC in 2020. GPC awarded $739,693 to peanut research facilities in the state during 2020. This effort funded 40 research projects from the University of Georgia, USDA Agricultural Research Service and Abraham Baldwin Agricultural College. The research programs primarily focus on peanut breeding, conservation methods, irrigation and water management as well as pests, weed and disease management. The annual research reports are available on the Georgia Peanut Commission website at www.gapeanuts.com.
Online Seed Seminar Available The American Peanut Shellers Association, Georgia Peanut Commission and Southern Peanut Farmers Federation have teamed up to present the 2021 Peanut Industry Seed Seminar online. Traditionally, the seed seminar is held during the Georgia Peanut Farm Show which was postponed until 2022. The seed seminar features video presentations highlighting seed quantity for 2021, updates from peanut breeders and information on how to maximize your peanut stand and growth. The videos are available on the GPC website at www.gapeanuts.com.
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Southeastern Peanut Farmer March 2021
Georgia Peanuts promoted through digital media Throughout the fall, the Georgia Peanut Commission invested in targeted display digital advertising through Salem Media and iHeart Radio. The Salem Media campaign, which ran from Oct. 1 – Dec. 31, highlighted peanut harvest, Peanut Butter Lovers Month and the holidays with banner ads reflecting engaging graphics that led viewers to the GPC website. Overall, the campaign resulted in more than 1.29 million impressions, which were captured via Geofence technology, keyword searches and GPC website visits. The campaign also included YouTube advertising where a :30 second commercial about peanuts was shared with viewers. The YouTube platform garnered more than 250,000 impressions. The campaign through iHeart Radio focused on a “Pick Your Pie” promotion leading up to Thanksgiving and a Holiday Baking Campaign in December. The campaign included on air radio mentions through Power 96.1, social media advertising, two online contests and digital banner ads. The entire campaign targeted moms in the Atlanta area and reached more than 744,000 impressions. As part of the “Pick Your Pie” promotion, three farm families were featured with their favorite peanut pie recipe. The families and recipes include the Cromley Family, Brooklet, Georgia, with Peanut Pie, Grimes Family, Tifton, Georgia, with Southern Peanut Tassies, and the Thompson Family, Donalsonville, Georgia, with their No Bake Peanut Butter Pie. Each recipe was promoted on-air through Power 96.1 radio DJs and online through the contest page. Radio listeners were able to pick their favorite pie to enter the online contest for a chance at winning a gift card to purchase groceries prior to Thanksgiving. As part of the Holiday Baking Campaign in December, iHeart and Power 96.1 followers were encouraged to share baking memories through the online contest. Winners were chosen for a gift card and more than 600 individuals entered the contest. The digital banner ad component of this campaign reached more than 582,000 impressions.
