Checkoff Report Investments Made by Growers for the Future of the Peanut Industry.
Georgia Peanut Commission hosted a Kickoff to Planting Peanut Palooza in April The Georgia Peanut Commission hosted a Kickoff to Planting – Peanut Palooza on Saturday, April 17, 2021, at their office in Tifton. The event brought hundreds to the GPC headquarters where they could learn more about Attendees at the 2021 Peanut Palooza were able peanuts, plant their very to learn more about Georgia Peanuts, sample a own peanut seed, taste variety of peanut products and tour the Georgia samples of peanut products Ag Experience Mobile Classroom. and more. The family-friendly event featured free samples of boiled peanuts from Hardy Farms, fried peanuts, grilled PB&Js, Wholly Rollies from Crazy Richard’s, peanut oil from Oliver Farms, peanut candy from The Hershey Company, cupcakes from Simply Sweet Celebrations and peanut butter shake samples from Tifton Takeover Nutrition. The event also provided an opportunity for attendees to sit in a tractor from Perrin Farm Equipment and Atlantic & Southern, as well as visit educational booths from UGA Tifton Campus, ABAC, the Georgia Museum for Agriculture and Air Evac. Life Flight. The event also included the new Georgia Ag Experience which is a STEM based mobile classroom that showcases Georgia’s diverse agriculture. This state-of-the-art agricultural learning experience is designed to give third through fifth-grade students and the public a chance to learn more about Georgia agriculture. The 36-foot trailer includes colorful farm photos, interactive technology and displays of products made from the various ag commodities. The Georgia Ag Experience was displayed at the event by the Georgia Foundation for Agriculture.
FPPA announces scholarship money available The Florida Peanut Producers Association announces the opening of their 2021 Scholarship Award Program. Two $1,200 scholarships will be awarded to deserving high school seniors and/or college students. The applicant or someone in the applicant’s family must be an actively producing peanut grower in Florida. It is the intent of the Scholarship Award Committee, however, that the award recipients attend a Florida junior college or four-year university. For an application contact the FPPA office at 850-526-2590 or visit the FPPA website at www.flpeanuts.com. The scholarship applications must be postmarked no later than July 1, 2021.
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Southeastern Peanut Farmer May/June 2021
Georgia Peanut Commission partners with Family Features for food page on peanuts The Georgia Peanut Commission partnered with Family Features for a “Power Family Meals with Protein-Packed Peanuts” food page, social media posts and video. The full color food page was made available to newspapers, magazines and bloggers across the United States from January to April. The food page featured four recipes including Veggie Sammies with Peanut Butter Satay Sauce, Very Vegan Peanut Butter Jackfruit Chili, Peanut Granola Bars and Peanut Butter Chicken. The promotion also featured social media amplification through Culinary.net. Lastly, the campaign featured a video for the Flourless Peanut Butter Cookies which had 251,863 views. The total program garnered more than 407 million impressions. The promotion directed the audience to the GPC website for more recipes and information. During the time of the promotion, the GPC website received more than 24,000 news users and some of the most viewed web pages included the recipes from this campaign. Georgia Peanut Commission promotes peanuts through digital ads with iHeart The Georgia Peanut Commission sponsored digital targeted display ads across Georgia and in Washington, D.C. for National Peanut Month in March, along with podcast advertising through iHeart Media. The campaign featured the new “Greatest Snack on Earth” campaign. The campaign targeted consumers based on a specific location and keyword searches on the Internet. The targeted display ads in Washington, D.C. reached 1,125,000 impressions. The podcast advertising and targeted display ads in March throughout the state of Georgia reached 1,500,178 impressions.
