WHY ADVERTISE IN HARIAN SEPUTAR INDONESIA (KORAN SINDO) 2011?
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1. WE ARE PART OF THE GREATEST MEDIA GROUP IN INDONESIA
MEDIA NUSANTARA CITRA
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2. WE ARE THE FASTEST GROWING NEWSPAPER IN INDONESIA
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Fast Improvement within Short-term
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3. GET NEW AUDIENCE: COMMUNICATE TO NEW TARGET
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Readers Demographic
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Readers Demographic
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4. THE MOST EFFICIENT
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1 rate for various media • 1 national + 6 local-editions + 1 upcoming local-edition in Manado • TVC spot in RCTI • TVC spot in Sindo TV • Sindo Update on RCTI • Sindo Update on TPI • Sindo Update on Global TV • MNC Business Channel by request 11
National Edition
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West Java Edition and Central Java Edition
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East Java and South Sulawesi Edition
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South Sumatera and North Sumatera Edition
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Kelapa Gading & Segitiga Emas
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5. HARIAN SEPUTAR INDONESIA HAS THE LOWEST CPT
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CPT (Cost per Thousand) Display Ad/FC 107,000
64,200
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6. GRAB AUDIENCES OF DECISION-MAKERS THROUGH CHANNEL
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Group Synergy Programs in • • • •
Channel:
Special for “Laporan Keuangan” Emittence CEO Talkshows: – E-view, “Talk with People of The Day” – Power Breakfast
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7. VERY CUSTOMIZED BASED ON THE NEEDS BY CREATIVE DESIGN
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Creative Ad
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Creative Ad
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Creative Ad • Consecutive Ad Holcim 22 may 2010 edition right side pages
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8. VERY CUSTOMIZED BASED ON THE NEEDS BY DISTRIBUTION
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Everyone’s Involved
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Permata Bank
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9. INTEGRATED CAMPAIGN
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Integrated Media Promotion • We Execute Integrated Media Promotion through: – Event – TVC – Radio Commercial – Online Advertising – Print Advertising
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Giant Shopping Day • Print Advertising Full page on Harian Seputar Indonesia
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TVC on Radio Commercial on Online Advertising on Event
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10. EDITORIAL FRIENDLY
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On 1st page
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HARIAN SEPUTAR INDONESIA IN 2010
ACCOMPLISHMENTS
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ACHIEVEMENTS
EDITORIAL
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No
Deskripsi
Kategori
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Mahkamah Konstitusi
Anugerah Konstitusi 2010
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Jakarta Fashion & Food Festival 2010
Juara Umum Gading News Award 2010
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Perpustakaan Nasional
Citra Dharma Pustaloka (Aspek Tata Bahasa Indonesia)
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Fotografer
Juara 1 Lomba Foto Kementrian Kelautan & Perikanan, Tingkat Nasional
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Fotografer
Juara 2 Lomba Foto Pendidikan Astra 2010, Tingkat Nasional
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Fotografer
Juara 2 Lomba Foto XL Award 2010, Tingkat Nasional
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Fotografer
Juara 2 Lomba Foto Telkomsel, Tingkat Nasional
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Fotografer
Juara 2 Lomba Foto Perbankan, AXA Mandiri
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Fotografer
Foto Pilihan Editor, Anugerah Pewarta Foto Indonesia
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Fotografer
Juara 3 Foto Jurnalistik Bank Sumsel Journalis Award Tingkat Regional Sumbagsel
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Fotografer
Juara 1 Lomba Foto Hasil Kebunku PT Perkebnan Nusantara VII Tingkat Regional Sumbagsel
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Fotografer
Juara 2 Lomba Foto Journalist Award Bank Sumsel Babel Tahun 2010
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Fotografer
Juara 1 Telkomsel Foto Journalistik 2010
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Fotografer
Best Foto Cevi Award, Chevrolet Mobil
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ACHIEVEMENTS
CIRCULATION & DISTRIBUTION
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Growth of Printed Exemplars (daily average by year)
Source : Circulation Departement 43
ACHIEVEMENTS
SALES
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Growth of Ad-earnings (total on year)
*) Source : Media Scene 2009/2010. **) Projection 2010. 45
PAST, PRESENT & FUTURE
EVENTS
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High Tea Dialogue
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Fun Weekend
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Bazaar Gadget Extraordinaire • • • • • •
May 2010, Bandung & Surabaya July 2010, Semarang August 2010, Jakarta September 2010, Medan & Makassar October 2010, Palembang November 2010, Bogor/Depok
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People of The Year 2009 • Held yearly since 2007 • Upcoming (POTY 2010) will be held on December 2010
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Rekor Bisnis (REBI) • Already held twice – ReBi 1 on 24 February 2010 – ReBi 2 on 3 June 2010
• Upcoming, ReBi 3, will be held on 3 November 2010
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UMKM Award
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TOILET BERSIH SINDO
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Bazaar HUT SINDO
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Harian Seputar Indonesia on
2011
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What We Have on 2011 • Thematic: “6 Tahun Semakin Kokoh” • Maximizing Advertiser’s Exposures • Customized Distribution for Clients – Complimentary newspaper for specific target by clients database
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WHAT WE HAVE ON 2011
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THEMATIC
“6 TAHUN YANG SEMAKIN KOKOH”
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Januari 2011 Apresiasi CSR
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Februari 2011 - Fun Weekend - Gadget Bazaar 1 – 2011 (Surabaya) - REBI 4 - 2011
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Maret 2011 - High Tea Dialog - Entrepreneurship Training - Sumut - Gadget Bazaar 2 – 2011 (Semarang)
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April 2011 - Fun Weekend - Enterpreneurship Training – SumSel - Investor Guide - Gadget Bazaar 3 – 2011 (Bandung)
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Mei 2011 - Fun Weekend - Tour & Travel Fair - Investor Guide - Entrepreneurship Training – Semarang - Gadget Bazaar 4 – 2011 (Yogyakarta)
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Juni 2011 - Entrepreneurship training – Jakarta (Final) - Learning Land
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Juli 2011 - Fun Weekend - UMKM Award - REBI 5 – 2011 - Solo Food Festival 2011
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Agustus 2011 - High Tea Dialogue - Toilet Bersih Sindo 2011
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September 2011 - The Inspiring Way - Fun Weekend - Surabaya Fun Walk - Palembang Fun Walk
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Oktober 2011 - Fun Weekend - Gadget bazaar - Jakarta Food Festival
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November 2011 - Fun week end - REBI Event 6 - 2011 - Test Drive Sindo - Bandung Food Festival
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Desember 2011 - CSR award - POTY 2011 – New Version - Medan Food Festival
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Events in 2011 No.
Event
Jan Feb Mar Apr Mei
Jun Jul Ags Sep Okt Nov Des
1TOUR & TRAVEL 2 LEARNING LAND 3ALTERNATIVE INSPIRED 4APPRESIASI CSR / LIPUTAN CSR 5TEST DRIVE 6INVESTOR GUIDE 7HIGH TEA DIALOGUE 8UMKM 9ENTERPRENEUR TRAINING 10TOILET BERSIH GADGET (JAKARTA, BANDUNG, SEMARANG, YOGYAKARTA, 11 SURABAYA) 12SNPTN 13FUN WEEKEND 14REBI 15SOLO FOOD FESTIVAL 16SURABAYA FUN WALK 17PALEMBANG FUN WALK 18JAKARTA FOOD FESTIVAL 19BANDUNG FOOD FESTIVAL 20POTY 2011 21MEDAN FOOD FESTIVAL
SUMUT SUMSEL SEMARANG JAKARTA
Remaks FENY & ROBI ALL ROBI ALL PRIMA ARIEF & USMAN ALL ALL VIRGIN & ROBI ALL ANDRI & MELLY ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL 71
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