COLLECTION 2012/13
Paris - London - New York
I am SO impressed. Comfort factor really high, lovely “fabrics. ...today I am wearing the black capri pants and
the navy top both of which have been commented on by fashion and beauty director in production meeting this morning - so, yes, count me a Seraphine fan!!! Rebecca Lowthorpe Fashion Features Director -
"
Thank God for Seraphine who offer some seriously “ comfortable and stylish maternity fashion, I will definitely be rocking Seraphine even after the baby is born ”
dress was a complete lifesaver “lastThisweekend. I was invited to a smart London wedding and it garnered so many flattering comments. Unlike the pre-pregnancy occasion wear you desperately try and squeeze into one last time, this dress is shaped to hug your bump and is not only incredibly comfortable but incredibly versatile - dress up or dress down as required. Celia Duncan Deputy Editor -
”
Savannah Miller -
Finding reasonably-priced, chic basics to wear with a “bump is no mean feat, and Seraphine is one of the few websites I’ve found that stock a good range of all the different things you need in your maternity wardrobe from underwear to slinky dresses to nightwear for your hospital bag! Jess Wood Fashion Features Director -
”
Seraphine’s boutique offers wardrobe “solutions for pregnant women for both day and night - elegant, classic clothes that enhance and celebrate your shape” Anna Bromilow
Fashion Editor -
28 Kensington Church St, W8 and 79B Hampstead High Street, NW3 Also, now available in our concessions at John Lewis with selected styles at: John Lewis, Kingston or Peter Jones, Sloane Square, London
Welcome to Seraphine one of the worlds most loved brands for chic maternity fashion
This year Seraphine won three of the Pregnancy & Birth’s Bloom awards and we are particularly proud of this outstanding achievement as these awards were voted for by you our faithfull Seraphine customers. We're proud to celebrate our 10th anniversary and what a fabulous journey it's been! Today our brand enjoys worldwide recognition and a legion of famous fans. We are also excited to show you a glimpse of our new AW12 LUXE collection. Enriched with chic French lace and stretch silks Seraphine previewed our new LUXE collection with a lavish soiree at the Ritz. You can view the full Luxe collection and order the brochure online. As a mother of two I understand the challenges in looking good throughout motherhood, I always design my collection thinking back through my pregnancies and journey into motherhood to ensure that we offer effortless style and practical solution for mothers to be. You’ll find our complete range of maternity wear online and in our London boutiques. With over 300 styles we can confidently say our stores are a one-stop shop for all your maternity fashion needs.
Seraphine is also delighted to announce that this year we have opened our very first UK concessions in the prestigious department store John Lewis. Seraphine’s line encompassed everything you could need for a stylish pregnancy, a new range of fashionable nappy bags and Shoetherapy revoloutionary footwear range that help ease aches and pains experienced during pregnancy. I wish you a fabulous and fashionable nine months. Cecile Reinaud, Founder of Seraphine.
S E R A P H I N E AWA R D W I N N I N G B R A N D C E L E B R AT E S I T ' S 1 0 T H A N N I V E R S A RY ! Bloom Bloom awards
awards
WINNER
WINNER
2012
Specialist Etailer
BEST EVENING WEAR
Best Evening Wear
2012
BEST MATERNITY JEANS
Best Maternity Jeans
Bloom awards 2012
WINNER
BEST OFFICE WEAR
Best Office wear
Finalist Best Nursing Top
Finalist Best Innovation
Finalist Specialist Retailer
WOOL AND CASHMERE WRAP COAT £ 135 - OPAQUE TIGHTS £ 10 - ROLLNECK JUMPER £ 69 - SIDE ZIP NAPPY BAG £ 75
STRIPED SIDE PLEAT TOP £ 39 -
SHORT MARL GREY SKIRT £ 38 -
WOOL AND CASHMERE WRAP CARDIGAN £ 89
SHOETHAPY BALLERINA SHOES £ 65 -
NAUTICAL DRESS £ 55 - MARL GREY BAMBOO LEGGINGS £ 25
The PERFECT FIT
Contour your curves in our range of seemless leggings that shape the basis of your maternity wardrobe – Making transitional layering simple.
TY BRI E E L T CE URI FAVO
LEGGINGS BLACK £ 18
KNITTED EMPIRE LINE DRESS £ 45
TIE FRONT LONG LINE CARDIGAN £ 59 -
LEOPARD PRINT TWIST DRESS £ 49 >
< KNITTED CAPE £ 79 -
SKINNY GREY LUXE JEANS £ 65
CABLE KNIT DRESS £ 49
ROLLNECK CABLE DRESS £ 85 -
ADJUSTABLE LEATHER BELT £ 15
Accessorise YOUR LOOK Transform your ensemble with Seraphineâ&#x20AC;&#x2122;s stylish and practical range of accessories. From our elegant scarves, to our must-have range of nappy bags you can simply throw on our outfit additions and voila, instant style!
introducing the world's
LIGHTEST NAPPY BAG!
LEOPARD PRINT SCARF £ 29 - A LINE CORD SKIRT £ 39
Seraphine Signature Style WORN BY FAMOUS YUMMY MUMMIES
BREAST FEEDING TOP £ 39
STRIPED LONG JUMPER £ 49
CROCHET DRESS £ 49
< ZIP BREASTFEEDING TUNIC £ 45 - BAMBOO LEGGING £ 25
BREASTFEEDING JUMPER £ 49 -
SLIM FIT SKINNY JEANS £ 49
Seraphine's patent pending breastfeeding jumper was finalist of the Practical Parenting Awards Shop our Stylish Breastfeeding Tops at www.seraphine.com
WOOL AND CASHMERE CARDIGAN £ 89 SHOETHERAPY LEOPARD BALLERINAS £ 79
LEOPARD PRINT SCARF £ 29 -
LUXE STRAIGHT LEG JEANS £ 65 -
QUILTED NAPPY BAG £ 69
4 reasons to love Séraphine’s AWARD WINNING JEANS Bloom awards 2012
WINNER
BEST MATERNITY JEANS
BOOTLEG JEANS £ 59
1
OVERBUMP OR UNDERBUMP?
Our unique seamless belly band system is like a second skin and gives you unrivalled comfort, it looks invisible under your clothes. Or if you’re an underbump girl our new and improved hipster style band is guaranteed to never roll down and is virtually imperceptible from your nonmaternity denims.
Bloom
2012 WINNER OF BEST MATERNITY JEANS
LUXE GREY JEANS £ 65
2
BEAUTIFUL BUM!
Rest assured Séraphine jeans will sculpt your bottom to perfection. Our luxe quality denim is designed to shape and smooth away any unwanted lumps and bumps, with cleverly placed pockets that feature Séraphine’s signature branding for timeless appeal.
STRAIGHTLEG OVERBUMP JEANS £ 65
3
LUXE STRETCH DENIM
The secret of our award winning denim is in the unique luxe stretch cotton quality of Séraphine’s jeans. It's so comfortable that you’ll want to wear our styles even after you’ve given birth. Our super-soft denim contours your curves flawlessly and never sags.
awards 2012
WINNER
BEST MATERNITY JEANS
SLIMCUT JEANS £ 49
4
CELEBS LOVE SERAPHINE
Celebrities and fashion editors agree – Séraphine is number one for maternity jeans. They have been seen on the likes of Jessica Alba, January Jones, Kate Hudson and Dannii Minogue during their pregnancy. Kate and Dannii were spotted wearing our denim even after they had given birth!
ROLLNECK PONCHO £ 65
-
SLIM FIT SKINNY JEANS £ 49
-
GREY SUEDE SHOETHERAPY BALLERINAS £ 79
Celebrities LOVE SERAPHINE Adored by fashion editors and loved by celebs Seraphine enjoys a cult A-List clientele, with the likes of Kate Hudson, Jennifer Garner and Jessica Alba all having been spotted wearing Seraphine styles. Seraphineâ&#x20AC;&#x2122;s award winning jeans are a particular hit with the celeb glitterati with January Jones, & Jessica Alba favouring our stylish grey Luxe skinny jeans. Kate Hudson was such a fan of our zipped cropped jeans that she was seen wearing them whilst cycling through London months after she gave birth.
I TY EBR T E L E C URI FAVO
TY BRI E E L T CE URI FAVO
I TY EBR T E L E C URI FAVO
4
4
4
BREASTFEEDING JUMPER £ 52
- SLIM FIT SKINNY JEANS £ 49
SHOETHERAPY BALLERINAS £ 79
Stylish and Discreet BREASTFEEDING TOPS
CROSSVER TOP £ 32
CROSS OVER JUMPER £ 49 DRAPED NURSING TOP £ 49
POPPERED NURSING TOP £ 39
PLEATED NURSING TOP £ 39
Finalist Best Nursing Top
THE NURSING SHAWL Swathe yourself in sumptuous style with Séraphine’s essential breastfeeding shawl. The generously cut shawl enables you and baby to be fully covered while feeding. With our signature side poppers securing it on your shoulder, it will stay in place perfectly when you nurse. It can also be wrapped around and worn as a scarf or used to swaddle your baby in luxury. You’ll love our signature bamboo yarn that feels silky soft and has added wool to keep you and baby toasty warm. NURSING SHAWL £42
< CONTRAST SASH TWO TONE DRESS £ 59
KNOT FRONT DRESS £ 55
< PLEATED BREASTFEEDING DRESS £ 59
KNOT FRONT DRESS £ 49
SWEETHEART NURSING DRESS £ 59
FRONT TWIST DOUBLE LAYER TOP £ 49 >
BY SÉRAPHINE
BLACK LACE LUXE DRESS £ 179
Designed and made in Britain
SHORT BEADED SILK DRESS £ 165
INTRODUCING SÉRAPHINE
FRONT DRAPE DRESS £ 135
MULTIWAY SILK CHIFFON DRESS £ 215 Also available in white.
FLORAL PRINT SILK DRESS £ 190 Also available in floor length
A collection designed to embrace womens'changing curves. Our luxurious silks and French lace are showcased in versatile shapes to flatter your silhouette and make you feel red carpet worthy.
Discover our full Luxe Collection and order the catalogue on www.seraphine.com
Red carpet fashion for before, during and after pregnancy < GOLD PRINT SILK TUNIC £ 99
Love our nightwear & lingerie collection
BAMBOO LOUNGE PYJAMAS £ 49
LAC E T R IM B R A £ 25
LACE TRIM BREA ST FEEDI NG NIGH TIE £ 32
£ 25 IM B R A L AC E T R
BUTTON DOWN NIGHTIE £35
D I S C OV E R O U R B R I DA L B O U T I Q U E
www.seraphine.com
UK
EUROPE
6
36
8
10 12 14 16 18
38 40 42 44 46 48
The collection at Séraphine has been specifically designed to fit your growing shape right through to 9 months. We advise that you select your pre-pregnancy size. There is no need to up a size unless you have gained more that the recomended weight during your pregnancy.
Mockshirt / £ 39 - Overbump bootleg Pants / £ 46
Rollneck Jumper / £ 69 - Tregging / £ 29
Colour skinny jeans / £49 - Rollneck mockwrap sweater / £65
Babybootleg / £55 - Wrapfront breast feeding / £55
Black Shift Dress / £39 - Belt / £24
Size guide
MANY MORE STYLES ONLINE - SHOP AT
www.seraphine.com
or visit our London stores: 28 Kensington Church St, W8 79B Hampstead High Street, NW3
Or our concessions at John Lewis Partnership with selected styles at: John Lewis, Kingston KT1 Peter Jones, Sloane Square SW1 3/4 Tie Cardigan / £ 59
Side tie Dress/ £ 59
Ls striped side pleat top / £ 39 - Skinny jeans / £ 65
Crossover Ruched Dress / £ 49 - Leather Belt / £ 15
Breastfeeding Shawl / £ 42 - Slimcut Jeans / £ 49
Skinny Jeans / £ 65 - Mock Crossover Top / £ 49
Knitted Coatigan / £ 69
We are confident you’ll love the quality and fit of Seraphine clothes, but we know that selecting styles that fit your changing body can be tricky so that’s why we make it very easy for you to return unwanted items. You can order confidently, knowing that you you’ll enjoy : Speedy delivery: within 3 working days or 24 hours if you choose express delivery, all parcels have a unique trackable number. QUiCK reFUndS: we give you 2 weeks to send back any unwanted purchases and refund you within 48 hours of receiving your parcel. Friendly CUSTOMer ServiCe: with our in house team of sales assistants to advise on all your maternity fashion queries, as well as guide you on fit and sizing. ring OUr CUSTOMer helpline On 0844 287 0001
...these are just a few of the reasons why we have been voted best specialist etailer of the year 2011!
Lace Top Shift Dress / £ 55
Ruffle V-neck Tunic / £ 39
Breastfeeding Tunic / £ 45
Boatneck top / £ 29 - Tie cardigan / £ 45
Silver button Shift Dress / £ 45
SHOP ONLINE AND ENJOY FREE RETURNS
www.seraphine.com