COLLECTION 2012/13
Paris - London - New York
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Welcome to Seraphine the worlds leading brand in chic & stylish maternity fashion
This year Seraphine celebrates it's 10th anniversary and what a fabulous journey it has been, having grown from a single boutique catering to stylish womens maternity fashion needs to a worldwide brand dedicated to providing fashion forward designs for pregnant women everywhere. Today our brand carries international recognition with a loyal & clientele who look to Seraphine to fulfil their maternity and breastfeeding wardrobe needs. Seraphine enjoys a cult celebrity following with the likes of Sienna Miller, Jessica Alba & Jennifer Garner favouring Seraphine's stylish designs to dress their pregnancy curves. Our tenth birthday has seen us receive 3 of the Industry prestigious Bloom awards naming our office wear, evening wear & jeans as best in their respective categories. 2012 has also seen the release of our LUXE, which was previewed at the exclusive Ritz hotel in London. Fashioned in French lace and stretch silks our collection embodies red-carpet glamour for before, during & after pregnancy. As a mother of two I understand the challenges in looking good throughout motherhood,
I always design my collection thinking back through my pregnancies and journey into motherhood to ensure that we offer effortless style and practical solution for mothers to be. Seraphine’s range encompasses everything you need for a stylish pregnancy including our new range of ultra light diaper bags and our growing range of stylish and chic breastfeeding solutions. I hope you love our new collection as much as we do and I wish you the best with your pregnancy and your journey into motherhood. Cecile Reinaud, Founder of Seraphine.
S E R A P H I N E AWA R D W I N N I N G B R A N D C E L E B R AT E S I T ' S 1 0 T H A N N I V E R S A RY ! Bloom Bloom awards 2012
WINNER
Specialist Etailer
BEST EVENING WEAR
Best Evening Wear
awards 2012
WINNER
BEST MATERNITY JEANS
Best Maternity Jeans
Bloom awards 2012
WINNER
BEST OFFICE WEAR
Best Office wear
Finalist Best Nursing Top
Finalist Best Innovation
Finalist Specialist Retailer
WOOL AND CASHMERE WRAP COAT $ 277 - OPAQUE PANTYHOSE $ 17 -
ROLLNECK JUMPER $ 129 - SIDE ZIP DIAPER BAG $140
STRIPED SIDE PLEAT TOP $ 85 - HEATHER GRAY SKIRT $ 73
- WOOL AND CASHMERE CARDIGAN $ 175
NAUTICAL DRESS $ 90 - HEATHER GRAY BAMBOO LEGGINGS $ 45
The PERFECT FIT
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Contour your curves in our range of seemless leggings that shape the basis of your maternity wardrobe – Making transitional layering simple.
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"Super cut, brilliant non shiny fabric, lovely to touch, what more could you ask for in a black legging? " Rebecca Lowthorpe Fashion Features Director ELLE magazine
" The leggings are amazing, never felt such soft material, I may have to wear them when I am not pregnant! " Ali Hall, Editor Look Magazine
LEGGINGS BLACK $ 28
KNITTED DRESS $ 85
TIE FRONT LONG LINE CARDIGAN $ 109 -
LEOPARD PRINT TWIST DRESS $ 95 >
< KNITTED CAPE $ 160 - SKINNY GRAY LUXE JEANS $ 95
CABLE KNIT DRESS $ 97
ROLLNECK CABLE DRESS $ 170 - ADJUSTABLE LEATHER BELT $ 25
introducing the world's
Accessorize YOUR LOOK
LIGHTEST DIAPER BAG!
Faux leather diaper Bag $140
Faux leather diaper Bag $140
Obi Belt $35
Obi Belt $35
Thin Leather Beltt $26
Thin Leather Beltt $26
Adjustable leather belt $25
Quilted maternity bag $130
Leather belt $29
Transform your ensemble with Seraphineâ&#x20AC;&#x2122;s stylish and practical range of accessories. From our elegant scarves, to our must-have range of diaper bags you can simply throw on our outďŹ t additions and voila, instant style!
ntinues to wear co a b l A a ic ss Je h rt Even after givinseg rabiphine's Leopard scarf
LEOPARD PRINT SCARF $ 50 - A-LINE CORD SKIRT $ 74
Seraphine Signature Style WORN BY FAMOUS MOMS-TO-BE
ring our Jennifer G arneredinwgeatop breastfe Halle Berry w BREAST FEEDING TOP $79
STRIPED LONG SWEATER $94
Jennifer Garner wearing our Striped Jumper
earing our Cro c het Tunic D
ress
CROCHET DRESS $96
< ZIP BREASTFEEDING TUNIC $ 89
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BAMBOO LEGGING $ 45
BREASTFEEDING SWEATER $ 95
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SLIM FIT SKINNY JEANS $ 99
Seraphine's patent pending breastfeeding sweater was ďŹ nalist of the Practical Parenting Awards Shop our Stylish Breastfeeding Tops at www.seraphinematernity.com
WOOL AND CASHMERE CARDIGAN $ 175 -
LEOPARD PRINT SCARF $ 50 - LUXE STRAIGHT LEG JEANS $ 95 - QUILTED DIAPER BAG $ 130
4 reasons to love Séraphine’s AWARD WINNING JEANS Bloom awards 2012
WINNER
BEST MATERNITY JEANS
BOOTLEG JEANS $ 115
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OVERBUMP OR UNDERBUMP?
Our unique seamless belly band system is like a second skin and gives you unrivalled comfort, it looks invisible under your clothes. Or if you’re an underbump girl our new and improved hipster style band is guaranteed to never roll down and is virtually imperceptible from your non-maternity denims.
Bloom
2012 WINNER OF BEST MATERNITY JEANS
awards 2012
WINNER
LUXE GRAY JEANS $ 95
2
BEAUTIFUL BUM!
Rest assured Séraphine jeans will sculpt your bottom to perfection. Our luxe quality denim is designed to shape and smooth away any unwanted lumps and bumps, with cleverly placed pockets that feature Séraphine’s signature branding for timeless appeal.
STRAIGHTLEG OVERBUMP JEANS $ 120
3
LUXE STRETCH DENIM
The secret of our award winning denim is in the unique luxe stretch cotton quality of Séraphine’s jeans. It's so comfortable that you’ll want to wear our styles even after you’ve given birth. Our super-soft denim contours your curves flawlessly and never sags.
BEST MATERNITY JEANS
SLIMCUT JEANS $ 85
4
CELEBS LOVE SERAPHINE
Celebrities and fashion editors agree – Séraphine is number one for maternity jeans. They have been seen on the likes of Jessica Alba, January Jones, Kate Hudson during their pregnancy. Kate and was spotted wearing our denim even after they had given birth!
ROLLNECK PONCHO $ 115
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SLIM FIT SKINNY JEANS $ 99
Celebrities LOVE SERAPHINE Adored by fashion editors and loved by celebs Seraphine enjoys a cult A-List clientele, with the likes of Kate Hudson, Jennifer Garner and Jessica Alba all having been spotted wearing Seraphine styles. Seraphineâ&#x20AC;&#x2122;s award winning jeans are a particular hit with the celeb glitterati with January Jones, & Jessica Alba favouring our stylish grey Luxe skinny jeans. Kate Hudson was such a fan of our zipped cropped jeans that she was seen wearing them whilst cycling through London months after she gave birth.
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Jessica wears our skinny luxe denim Dannii Minogue wears our straight leg denim
Jennifer wears our Bootleg jeans perfect casual style for AS
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January wears our skinny gray jeans with her boots
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January is a fan of our cropped jeans
BREASTFEEDING BLOUSON $ 68
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RED SKINNY JEANS $ 95
Goodbye to backache and heavy legs with ShoeTherapy* your body posture CORRECTS
back & joint pain RELIEVES
tired & aching legs STIMULATES
Why are Shoetherapy ideal for wear during pregnancy? Are they suitable Post-birth ? Backache is very common in pregnancy because the extra weight means your back muscles have to work harder to support your balance, resulting in increased lower back pain. As the baby grows, the hollow in your back increases and changes your posture which will lead to various discomforts. ShoeTherapy helps to gently correct your posture and thus relieves all your back muscles. Another recurrent problem of pregnant women is the heavy leg feeling which is due to increased blood pressure in the veins of the legs due to sluggish circulation. The sole of shoetherapy helps to increase circulation with gentle pressure points on the heel of the foot and relieves the discomfort as you walk as well as helping to prevent varicose veins and the pains associated with this condition. Finally, with the excess weight you carry, stress on your joints is aggravated; to address this problem the cushioned heel of the shoe is optimized to reduce the impact on your joints as you walk. The Shoetherapy sole is the result of several years of research and it has a worldwide patent, it has been tried and tested for the past 5 years with incredible results amongst the medical community, and it's the first corrective shoe especially suitable during pregnancy.
LY C L IN IC A L
ShoeTherapy is designed for all women and you don t have to be pregnant to enjoy the amazing benefits. It s worth noting that after pregnancy the spine takes many months to regain its pre‒pregnancy posture, so wearing ShoeTherapy is highly recommended during the post partum phase to relieve stubborn back aches after the arrival of your baby.
Recommended by : Sarah Stacey - Health Editor You magazine Pixie Mc Kenna - Doctor and Chanel 4 TV presenter Pregnancy and Birth Magazine - Winner of Best Innovation 2011 Cathy Butterworth - Fashion & Booking Editor Elle Magazine Brigid Moss - Health editor for Red Magazine
P R OV E N
Patented inner sole to improve your posture & relieve aches & pains
in as well g & back pa le e c u d re o T irculation as improve c
New! The leopard Loafer
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f Sh a fan o s i n a Hannig
py oethera
*Only available in Europe
BREASTFEEDING SWEATER $ 99
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SLIM FIT SKINNY JEANS $ 99
Stylish and Discreet BREASTFEEDING TOPS
CROSSVER TOP $65
CROSS OVER SWEATER $95 DRAPED NURSING TOP $94
POPPERED NURSING TOP $73
PLEATED NURSING TOP $79
Finalist Best Nursing Top
THE NURSING SHAWL Swathe yourself in sumptuous style with Séraphine’s essential breastfeeding shawl. The generously cut shawl enables you and baby to be fully covered while feeding. With our signature side poppers securing it on your shoulder, it will stay in place perfectly when you nurse. It can also be wrapped around and worn as a scarf or used to swaddle your baby in luxury. You’ll love our signature bamboo yarn that feels silky soft and has added wool to keep you and baby toasty warm. NURSING SHAWL $82
< CONTRAST SASH TWO TONE DRESS $ 115
KNOT FRONT DRESS $ 105
< PLEATED BREASTFEEDING DRESS $ 125
KNOT FRONT DRESS $ 95
SWEETHEART NURSING DRESS $ 105
FRONT TWIST DOUBLE LAYER TOP $ 94 >
BY SÉRAPHINE
BLACK LACE LUXE DRESS $ 335
SHORT BEADED SILK DRESS $ 310
INTRODUCING SĂ&#x2030;RAPHINE
FRONT DRAPE DRESS $220
MULTIWAY SILK CHIFFON DRESS $399 Also available in white.
FLORAL PRINT SILK DRESS $320 Also available in floor length
A collection designed to embrace womens'changing curves. Our luxurious silks and French lace are showcased in versatile shapes to flatter your silhouette and make you feel red carpet worthy.
Discover our full Luxe Collection and order the catalogue on www.seraphinematernity.com
Red carpet fashion for before, during and after pregnancy < GOLD PRINT SILK TUNIC $159
Love our nightwear & lingerie collection
BAMBOO LOUNGE PAJAMAS $95
LAC E T R IM B R A $48
LACE TRIM BREA ST FEEDI NG NIGH TIE $75
$48 IM B R A L AC E T R
BUTTON DOWN NIGHTIE $66
D I S C OV E R O U R B R I DA L B O U T I Q U E
www.seraphinematernity.com
USA
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The collection at Séraphine has been specifically designed to fit your growing shape right through to 9 months. We advise that you select your pre-pregnancy size. There is no need to select a size up unless you have gained more that the recomended weight during your pregnancy.
Mockshirt / $77 - Overbump bootleg Pants / $75
Rollneck sweater / $129 - Tregging / $60
Skinny jeans / $95 - Rollneck mockwrap sweater / $128
Babybootleg / $115 - Wrapfront breast feeding / $109
Black Shift Dress / $72 - Belt / $35
Choosing your size
MANY MORE STYLES ONLINE - SHOP AT
www.seraphinematernity.com Side tie Dress/ $125
Skinny Jeans / $95 - Striped Side Side Pleat Top/ $85
Crossover Ruch Ruched hed Dress Dress / $93 - Leather Belt / $25
3/4 Tie Cardigan / $109
8 - Slimcut Jeans / $85 Breastfeeding Shawl / $82
Mockk crossover Top / $94 - Skinny Jeans /$95
Knitted Coatigan / $140
SPEEDY DELIVERY: within 3 to 5 working days or 24 hours if you choose express delivery, all parcels have a unique trackable number. BEAUTIFUL CLOTHES: our customers say they are very happy with the high quality and fit of our clothes. FREE RETURNS: we offer free Fedex drop off point to returns any unwanted goods free of charge. QUICK REFUNDS: we give you 2 weeks to send back any unwanted purchases and refund you within 48 hours of receiving your parcel. FRIENDLY CUSTOMER SERVICE: with our in house team of sales assistants to advise on all your maternity fashion queries, as well as guide you on fit and sizing. RING OUR CUSTOMER HELPLINE ON 1-877-781-6191
...these are just a few of the reasons why we have been voted best specialist etailer of the year 2011!
Lace Top Shift Dress / $105
Ruffle V-neck Tunic / $74
Breastfeeding Tunic / $89
Boatneck top / $ 60 - Tie cardigan / $89
Silverr button SShift hift Dress / $80
WHAT TO EXPECT WHEN YOU BUY AT SERAPHINE
www.seraphinematernity.com www.seraphinematernity.com