Paris - London - New York
Welcome
to our new collection
CĂŠcile picks up the trophy
of best specialist etailer 2011
This year, SĂŠraphine is delighted to launch its collection in America with a new dedicated website. We are the European leading maternitywear brand and distribute in over 50 countries worldwide. This year, we have won the coveted industry prize of Best Specialist Etailer which is a great recognition of the past 8 years that we have dedicated to grow our maternity fashion line. During this decade I myself have become a mother of two sons and have experienced the pregnancy challenge of wanting to look good and on trend as well as craving for comfort and practicality. I hope my collection is the answer to the fashion challenges posed by pregnancy. Our high quality fabrics make our clothes look good wash after wash and I design with versatility in mind so that many styles are functional for breastfeeding. Being French, I like my collections to blend chic with sexy for that Gallic fashion twist that we are renowned for. I hope this new collection will make you look forward to 9 months in style.
I wish you all the best for your journey to motherhood.
Ce cile
Shop online at
www.seraphine.co
Winter es t i r u o v a f y trends and five winter ke d ke ic p d an h g shape. We have r ever changin u yo to em th adapted
Wild Things Inject instant attitude to your winter wardrobe, with this season's penchant for exotic prints. Add a touch of animal inspired designs in subtle tones for an essential dose of fashion attitude.
Shop the trend p8-9
Shades of Grey The ultimate neutral takes center stage this season, with grey leading the way in versatile dressing. Whether you choose to make a statement in chunky cable knits or opt for a minimalist look.
Shop the trend p10-11
Neutral Palette Build the foundation of your seasonal style, in what is bound to be your new favourite neutral. Taupe up your wardrobe in the modern cosmopolites colour of choice embracing soft silhouettes and feminine drapery.
Shop the trend p12-13
Royal Hues Ode to current queen of royal style; Kate Middleton, we are crazy for jewel tones of royal blue in regal styles that are fit for a (future) queen.
Shop the trend p14-15
Coco Chic Channel your inner Chanel, in our luxe range inspired by Coco herself. Our homage to the doyenne of lady-like charm, captures Chanel’s classic styles reinvented for maternity.
Shop the trend p16-17
Take a walk on the wild side
in our on trend leopard print, pony skin ballet flats. With ShoeTherapys' signature sole, never before has a corrective shoe been so chic. For complete description see p.50. Size 3 to 8 Leopard $159
Work this season’s fiercest fashion statement in sophisticated style pairing bold graphic prints with understated essentials for an altogether more polished ensemble.
INJECT A TOUCH OF ROCK CHIC
into your maternity style in this faux leather, studded nappy bag - a must for the style conscious mums and mums to be.
ADD A DOSE OF '60S-INSPIRED CHIC to your everyday portfolio with this bell sleeve shift dress. In a graphic, tribal print this style lends from the catwalks appreciation of exotic designs. Play with the shape by adding an empire waistline-defining belt over your bump to give the illusion of a narrow silhouette. Black $81
GET POLISHED, CASUAL-CHIC STYLE In this feather-printed dress in jersey. The flattering centre knot creates the sexy deep V-neck shape line, which post-birth makes this an easy option for breastfeeding. Gentle gathers under the bust pull together gives this semi fitted shape creating an elegant silhouette. Print $105
Winter es favourit
trends and d five winter key ging shape; We’ve handpicke to your ever chan t the winter. adapted them ghou stay stylish throu ensuring you
Wild Things Inject instant attitude to your winter wardrobe with this season's penchant for exotic prints. Add a touch of animal inspired designs in subtle tones for an essential dose of fashion attitude.
Shop the trend
Wild things
A printed scarf is every fashionista’s solution
Wrap up your ensemble in this on trend leopard print scarf, made in cashemere soft viscose. It has a generous size so you can wrap it stylishly. Lending from this seasons inclination for animal prints, simply add this chic fierce accessory for instant attitude. Print $55
Crossover bust shape will make a practical breastfeeding option OPT FOR URBAN SAFARI GLAMOUR in our chic leopard print jersey dress. The perennially flattering shape is designed to neatly skim your bump, whilst the gathered surplice neckline provides an easy option for breastfeeding. In shades of dark grey, the print works well with our maxi cardigan to keep you out of the chill. Animal Print $95
A VERSATILE & PRACTICAL BASIC
for trans-seasonal dressing! In soft and stretchy jersey, long line polo neck features side ruching that create gathers over the bump as you grow. Transition between seasons effortlessly pairing this timeless style with jeans for autumn, and layer with dresses and chunky knits for colder climes. Grey or Plum $54
THE PERFECT TRENDY TUNIC
to layer with our leggings and polo neck, it’s made in a silky soft woven viscose and comes in a deep slate grey. Loaded with feminine details like the soft frills at the bust and hem its a-line cut flatters your new figure. Grey $75
Camel might well be the colour for this autumn, but grey is enjoying a moment as the versatile shade to perfect tricky, trans-seasonal dressing. The trend sneaked up on catwalk shows everywhere and it' s one of fashion most adaptable colour.
A LONG LINE CARDIGAN is a must for trans seasonal dressing
Go for up town chic in our understated heather grey tie front drape cardigan. The flowing shape of this investment style neatly skims your hips and thighs giving the appearance of an altogether leaner silhouette. The fine knit gauge in our signature bamboo yarn with 70% wool adheres to this season’s inclination for urbanite layering, making this piece essential for fashion forward styling. Grey $99
Shades of Grey The ultimate neutral takes center stage this season with grey leading the way in versatile dressing. Whether you choose to make a statement in chunky cable knits or opt for an austere minimalist look we’re sure that grey will most definitely be your new black.
Shop the trend
Shades of Grey MAKE YOUR ENSEMBLE POP
with our plum hue obi belt. Wear over your bump for empire line defining with our plum hue obi belt. Wear over your bump for empire line defining look.. Purple or Black $35
UPDATE YOUR WEEKEND WARDROBE in this sumptuously chunky cable knit dress the epitome of off duty chic. The cosy yarn has 25% wool and stretches to accommodate your growing bump. The oversized turtleneckline adds a contemporary edge to this transseasonal style, it will take you through this season and beyond in style. Layer it with our bamboo long sleeves t-shirt and legging for ultimate warmth. Grey $95
TRUST YOUR ANIMAL INSTINCTS
and wear these stunning python design ballet flats. Designed to alleviate pains experienced during pregnancy, you'll look and feel healthier with every step you take in these stylish little shoes. For complete description, see p.50. Size 3 to 7 Python $159
Chunky and soft knitwear is this season’s must have trend
Exude femininity with this knotted dress
With its soft silhouette and sensual drapery shaped by the elegant self-knot under the bust, this dress is made in silky soft jersey with a soft sheen for that luxe look. With elegant gathers around the deep V-Neck line emphasize your new cleavage, this style provides an excellent option for breastfeeding post-birth. Taupe or Navy $95
STRIKE THE PERFECT BALANCE between femininity and finesse with this refined ruffle blouse. The delicate waterfall drapery around the neckline conceals the easy open poppers, which make this piece ideal for easy breastfeeding. Pair this piece with our figure fitting pencil skirt for a touch of understated opulence. Taupe or Black $75
This skin tone friendly shade is ideal for creating the basis of your look. Warming, classy and always in style, opt for bright accessories et voila - instant modernity.
ADD A PLAYFUL TWIST
to your look in this pure silk chiffon polka dot scarf. The lightweight fabric is a great way to bridge the trans-seasonal gap and invigorate your autumn wardrobe with a splash of colour. Light Pink on Black $45
Neutral Palette Build the foundation of your seasonal style in what is bound to be your new favourite neutral. Taupe up your wardrobe in the modern cosmopolites colour of choice embracing soft silhouettes and feminine drapery.
Shop the trend
adopt the layered look with a chunky cardigan
This season's trend for luxe layering just gets easier with our new cardigan! The front placket is closed by three buttons and accentuates your empire line with its raw edge detail. In neutral shades of chestnut or black this knit is made in a blend of wool and viscose that is addictively soft. Chesnut or Black $110
Neutral Palette
Embellished detail gives this top a chic and fashionable finish
ELEGANTLY DRAPE your bust with a COWL NECKLINE
this sleek stretch jersey tunic is an altogether versatile option for maternity dressing. The batwing sleeves and epaulet style shoulder detailing gives this piece a contemporary cool twist. Pair with skinny jeans or leggings for easy-chic work style. Taupe $85
Display a certain je-ne-sais quoi in this ultra luxe jewel tone. The adaptable hue can be dressed up or down as required for a look suitable for day to play elegance.
WORK SUBTLE SPARKLE
with our side embellished jersey dress for an easy evening look. Metallic sequins add a curve contouring style and the empire lined bust will provide a comfortable, up-lifting fit. Royal Blue or Black $106
SMARTen up your look
with this v neck jersey top is the epitome of a luxe essential. The long line cut neatly covers your hips while the side ruching creates gentle gathers over your bump as you grow. The ultra-flattering bust panel features structured pleating designed to highlight your new cleavage. Navy or Purple $75
Royal Hues Ode to current queen of royal style; Kate Middleton, we’re crazy for jewel tones of royal blue an in regal styles that are fit for a (future) queen.
Shop the trend
OPT FOR MINIMALIST PERFECTION in this sleek stretch ponti pencil dress. This piece exudes contemporary chic whilst remaining the epitome of comfort in style. Featuring a draped bateau neckline, a few select accessories are all that is needed to take this piece from professional work wear to urbane after dark styling. Navy $85
Royal Hues
The elegant knot detail defines your bust and slims your figure Be rAdiant in REGAL SAPPHIRE Our knot front dress is a refined homage to current queen of royal style 'Kate Middleton’. This dress exudes opulence without compromising on comfort in sinuously soft silk like jersey. The elegant self-knot creates ultra flattering gathers over your bump, with a chic V-cut neckline that works perfectly for nursing. Taupe or Navy $95
Every pregnant girl's best friend
the black shift dress is a staple of maternity fashion. Embrace effortless dressing in this classic shape that skims your pregnant curves.The elegant waterfall ruffle and understated corsage detail add a soupรงon of glamour to this piece. The perfect dress to transition in style from day to dark with the addition of a few well-chosen accessories. Black $95
Coco Chanel once stated a girl should be two things classy and fabulous - qualities that need not be relinquished during pregnancy.
glamour up in our signature evening top
This fluid jersey top has a deep v neck embellished with subtle sparkle and a flattering long length to skim the contours of your new curves. Partner this piece with a sleek pencil skirt or elegant black trousers for after-dark allure. Black $95
PUT A LITTLE FRENCH GLAMOUR in your step in these oh so elegant suede ballet flats with patent toe and heel detailing. Featuring ShoeTherapys' patented orthopedic sole that relieves pregnancy related back pain with every step you take. For complete description, see p.50. Black/Grey $159
Coco Chic Channel your inner Chanel in our luxe range inspired by Coco herself. Our homage to the doyenne of lady-like charm captures Chanel’s classic styles reinvented for maternity.
Carry a fashionable NAPPY BAG
Nothing says chic city style more than this very light to carry quilted bag. In stylish faux leather trims and striking orange lining, you’ll be able to safely carry all you and your babys’ belongings.
Shop the trend Coco Chic
the waterfall detail draws attention to your new curves
OPT FOR CHANEL-ESQUE GLAMOUR
in our stunning boucle style knit box cardigan. A modern take on a classic look this shape balances out the pregnant shape with contrasting gunmetal trim that offers an instant lady-like finish to any ensemble. Black & Silver $99
COMBINe SOFT RUFFLES
and feminine curves this blouse is the perfect foundation for understated elegance. Wear the belt tied over your bump to create an empire line effect. Partner this piece with classic boot cut pants and a pair of kitten heels for an uptown look with relaxed polish. Black or Taupe $75
luxurious
knitwear Master the art of cold weather chic in SĂŠraphine's sumptuous range of knitwear. This winter, the mix and match approach to tactile textures, contrasting our selection of slinky bamboo knit tops that gracefully drape your bump with our chunky, oversized cardigans for a layered luxe finish to cozy dressing.
Round neck tunic
Transcend the seasons in effortless style in our ultra feminine knitted dress, your answer to perennial chic. In a soft cotton knit with 20% wool blend offers luxurious layering, styled with tights and ankle boots in office hours or leggings and ballerina flats for off-duty style. The empire line creates definition underneath the bust and the simple a-line shape creates a classic silhouette to take you throughout your pregnancy and beyond.
Marl Grey, Plum or Navy
$85
LUXE
breastfeeding
KNITWEAR Match with..
ShoeTherpy Pumps in Black/Grey $159
Accessorize with..
Grey Snood $55 cable knit nursing jumper
An altogether more practical approach to this seasons trend for textured knits this nursing top epitomizes versatile style. In contrasting cable and ribbed knits this classic sweater will soon become your winter wardrobe go to. With a stretchy under bust panel designed to keep you bump snug and warm throughout pregnancy, this practical design transitions effortlessly post-birth with the draped cross over neckline providing a simple system for discreet nursing.
Navy $95
bootcut jeans
Work a sculpted silhouette in Seraphine’s baby bootleg maternity jeans. The classic boot cut style balances out the pregnant figure whilst the distressed tonal wash gives the appearance of an altogether leaner shape. Designed with comfort in mind this style features Seraphine's signature stretchy bump band to help support a growing bump.
Indigo or Light Wash
$110
chunky knit snood
Add a dash of cool girl style to your winter wardrobe in our chunky knit snood. In a wool blend mix, this thrown on and go accessory adds a nonchalant approach to fashion forward winter layering.
Grey
$55
This season's love affair with refined drapery and layering is echoed in our ultra-stylish nursing top. The drape front panel doubles as a feeding shawl for inconspicuous breast feeding in public.
Draped Front Asymmetric Nursing Top
A cutting edge approach to nursing wear, this skilfully cut Asymmetric nursing top offers a simple and discreet system for feeding easy. The easy open drape front panel cleverly conceals a breastfeeding friendly opening to allow for simple nursing. Use the panel as a modest cover up for both you and your baby when feeding in public. In our super soft bamboo knit, this top is perfect for elegantly draping you bump during pregnancy as well as post birth. It's so soft you can wear it directly on your skin or choose to layer it under a nursing vest.
Grey Marl
$108
BABY BOOTLEG jeans
For full product description, see on the left.
Indigo or Light Wash
$110
IIIII
Selected Best Breastfeeding top by Practical Parenting and Pregnancy & Birth Magazine
Unique and Innovative Easy opening for breastfeeding
The popper system is a Seraphine's registered design
GET HE T
k o o l
Dannii Minogue was a fan of Séraphine during & after her pregnancy. She was spotted in this cute Séraphine outfit while shopping in London. Recreate her look and dress like a star!
AS
Knitted Top in Bamboo WORN BY
D AN
GUE
I TY EBR CE L URI T E FAVO
O NII MIN
Knitted Top in Bamboo
Defining the meaning of functional fashion Seraphine’s Bamboo Knit with 20% wool. Nursing sweater is a wardrobe essential. In our signature bamboo blend this top beautifully drapes your bump, with enough length to cover your hips. Transitioning effortlessly to the most stylish nursing top post-birth, the front popper fastenings provide simple access for breastfeeding.
Grey, Light Plum, Brown or Black Spotted Scarf Light Pink on Black $45
$108
Spotted scarf to finish the look Maternity Black Studded Bag
I must admit: if I could wear this shawl every day, I would. It is so luxuriously soft and goes with everything - plus it makes a great scarf for anytime wear Daniela Burnham - Fashion Writer The TImes
UNIQUE
nursing
SHAWL
Swathe yourself in sumptuous style with this genius scarf meets breastfeeding wrap. It drapes beautifully over the shoulders when poppered closed and worn as a nursing poncho. The generously cut shawl enables you and baby to be fully covered while feeding.
Scarf SHAWL
Swathe yourself in sumptuous style with Séraphine’s genius scarf meets breastfeeding wrap. A maternity must-have, the super soft bamboo-blend drapes beautifully over the shoulders when poppered closed and worn as a breastfeeding shawl. Feed in discretion with the generously cut shawl enabling you and baby to be fully covered in the most luxurious knit. This multi-functioning style can be wrapped around and worn as a super cosy scarf for post-breastfeeding chic or used to swaddle your baby in luxury. The endless possibilities makes this investment one which your wardrobe and lifestyle won’t want to be without.
Grey Marl or Light Plum
$79
These ShoeTherapy pumps are so comfy it feels like you are wearing trainers not ballet pumps! Perfect for later pregnancy when the thought of wearing heels doesn't go beyond the thought! However these aren't just a pregnancy purchase they are perfect when you have to walk far but want to arrive in something stylish. I will be walking miles with my buggy in these. Ali Hall - Editor Look magazine.
Match with..
Shoe Therapy Python Pumps $159
Accessorize with.. striped bamboo knit sweater
Work some preppy chic into you trans-seasonal wardrobe with this black and sand statement striped knit. The sumptuous bamboo wool blend is exceptionally soft and designed to delicately drape your bump during the winter months. The long line body neatly covers your hips whilst the deep V neckline accentuates your bust. Finish the look with our bamboo leggings for a lesson on laid back weekend style.
Black/Sand
Thin Tie Leather Belt $29
$94
tailored treggings
The silhouette of a legging in a thicker, warmer and smarter fabric for an altogether more tailored look that will take you from day time to evening in style . In a heavenly soft and stretchy heavy ponti di roma fabric these treggings have jodhpur detailing that will elongate your pins for an on-trend look. They fit comfortably under the bump and we can assure you that to try them is to love them! They are also great after the pregnancy too.
Black
$55
Thin tie Leather belt
Pull together your layered winter look with this over bump tie belt. Clinch in your waist creating an empire line effect. Wear this leather over your chunky knits and winter wovens for a modern sophisticate style.
Black
$29
fashion
STRIPES
Whether you opt for understated Bretons or bold and chunky linear designs, flaunt your pregnant curves with an ĂŠlan of Parisian chic stripes.
SHORt dress
Go for urban glamour with our pin striped short dress. Composed in our bamboo blend with 20% wool, this weighted fabric gently drapes your bump without any unwanted cling. The exposed chunky zip on the reverse adds a touch of rock chic to this classically shaped shift dress.
Navy/Sand
$99
We love this versatile tunic
long
&LEAN Lengthen your silhouette with our figure fixing collection of long line knitwear. Streamline your shape with our long line looks paired with sleek leggings or skinny jeans.
Match with..
Black Japanese Belt $35 Round neck KNITTED tunic
Transcend the seasons in effortless style in our ultra feminine knitted dress, Seraphine’s answer to perennial chic. The cotton and wool blend offers luxurious layering, styled with tights and ankle boots in office hours or leggings and ballerina flats for off-duty style. The empire line creates definition underneath the bust and the simple a-line shape creates a classic silhouette to take you throughout your pregnancy and beyond.
Grey Marl, Plum or Navy
$85
japanese belt
Define your waist and create an empire line look with this extra soft leather belt for the latest fashionable look, or tie it around your hips for a laid back look.
Black or Plum
$35
LONG LINE CARDIGAN
Tie the knot with this versatile long line cardigan in a super soft bamboo and wool blend. The shawl neckline elegantly drapes around the neckline, creating ties at the empire line. The classic shape is the perfect alternative to slip on over an evening dress for a jacket alternative, or wear open with jeans and a tee for nonchalant chic.
Black or Grey Marl
$99
LUXE KNIT CARDIGAN
For full product description, see p.41
Chesnut or Black $110 A line cord skirt
For full product description, see p.40
Black
$75
THE
t n e m treat
The
Perfect The essential pieces you need this winter
1
The
NAVY BLOUSE
This chic chiffon pussy bow blouse is hot on trend with the return of the classic 60’s shapes. This elegant style has been skillfully adapted for pregnancy.
CHIFFON PUSSY BOW BLOUSE
Embrace your inner siren in this sophisticated yet playful chiffon pussy bow blouse. Revisiting the sixties aesthetic for ultra feminine dressing, this flirty piece comes with a matching cami. With an elasticated front hem to ensure the top sits neatly under the bump, pair this shirt with a sleek pencil skirt for the office or cropped pants for retro weekend wear.
Navy
$85
TAILORED CROPPED TROUSERS
Smart tailored pants work just as well in the office as out and these charcoal, cropped trousers offer the foundation for sharp city dressing. In high quality twill the straight leg cut gently skims your hips and thighs giving a leaner and more polished shape. The secret pocket style stretch panels are designed to accommodate a growing bump, with a higher rise in the back no one would guess these are maternity pants. Offset the structured fit with a pussy bow blouse and kitten heels for a perfect on duty look.
Slate
$89
2
The
NAUTICAL DRESS
Back for fall - fashion's most enduring trend is reinvented with Seraphine's signature cachet. Work the nautical look with fine sophistication for easy-chic daywear.
Match with..
Quilted Nappy Bag
Accessorize with..
Thin Leather Tie Belt $29 NAUTICaL DAY DRESS
Contrast this season’s appreciation for sophisticated stripes and block color in this nautical inspired dress. In rich viscose jersey with an A-Line shape of the lower section featuring neat over bump pleating to create a sleek and slim line to your silhouette. Draw the eye upwards in Breton style stripes finished with gold button detailing on the cuffs. Team this piece with our navy maternity tights to tie together the nautical look.
Grey/Navy
$105
3
The
MOCK WRAP SKIRT
A staple of your capsule maternity wardrobe this feminine skirt offers endless styling options. Partner with a sharply tailored jacket for professional daywear or dress up with a sparkly evening top and voila - instant glamour!
Match with..
Maternity Tights $17
Accessorize with..
Printed Scarf $55
4 The
CROCHET DRESS Flirty, feminine and oh so versatile, our crochet trim dress will become your new best friend. Worn by Halle Berry this must-have maternity piece embodies soon-to-be yummy mummy style.
This is my favourite piece as you can wear it absolutely anywhere. I teamed it with gold statement jewellery to dress it up for work and with boots for the weekend. I am living in it
AS
Ali Hall - Editor Look Magazine
WORN BY
TY BRI E E L T CE URI FAVO
H A LL E B E R R
Y
PLEAT FRONT TOP
Smart and perfectly cut, this V neck jersey top is the epitome of a luxe essential. The long line cut neatly covers your hips while the side ruching creates gentle gathers over your bump as you grow. The ultra-flattering bust panel features structured pleating designed to highlight your new cleavage. Pair this style with our sleek satin trousers for a look that takes you from work to play effortlessly.
Purple or Navy
$75
WRAP FRONT SKIRT
Sleek, clean and stylish. This easy care jersey maternity skirt is the epitome of modern femininity. The mock wrap finishing below the knee is key for this seasons love affair with the feminine curves. Artfully cut to skim the thighs this chic day to evening essential features a jersey bump band to neatly encase your bump.
Black $75
long sleeve Crochet dress
Our cutest black number can be worn as a tunic or a short dress with leggings. The empire line is ultra flattering to the bust and the dress hugs your bump whilst the skirt is a-line and does not cling to your hips. Finished with the finest lace trims this style will really get you standing out from the crowd. Halle Berry famously wore it with great style during her third trimester.
Black $95 Available in Short Sleeves
$85
5
The
PERFECT FIT
AS
Contour your curves in our range of seemless leggings that shape the basis of your maternity wardrobe or opt for the jegging and tregging look that continues to be a winter must.
N WOR BY
AUD I A SCHI
FF
CL
ER
I TY EBR T E L E C URI FAVO
Super cut, brilliant non shiny fabric, lovely to touch what more could you ask for in a black legging? Rebecca Lowthorpe Fashion Features Director ELLE UK magazine
BLACK leggings
Comfortable maternity leggings that feature a waist band that can be rolled up over the bump or under the bum according to your preference. Made in a innovative fabric, that is extra soft and breathable they feel like a second skin.
Black or Dark Grey
$26
the leggings
AS
N WOR BY
DA
GU
E
I TY EBR T E L E C URI FAVO
NN II MINO
These jeggings are fabulous. They never fall down and they look great tucked into long boots or teamed with flats. Eleonore Crompton Style Director Heat Magazine
the jeggings
the treggings
Jeggings
Are you a jeans fan yet crave the comfort of your favourite leggings? Love this new fashion essential that’s oh so soft and stretchy like leggings yet gives you the look of skinny jeans. Dannii Minogue, an early adopter of this trend and a fan of Seraphine, looked amazing arriving at the airport 6 months into her pregnancy.
Blue $65
Tailored Treggings
The silhouette of a legging in a thicker, warmer and smarter fabric for an altogether more tailored look that will take you from day time to evening in style . In a heavenly soft and stretchy heavy ponti di roma fabric these treggings have jodhpur detailing s that will elongate your pins for an on-trend look. They fit comfortably under the bump and we can assure you that to try them is to love them! They are also great after the pregnancy too:
Black
$55
6
The
ROLLOVER PANTS
With a multitude of styling options our rollover trousers are a maternity must-have. You can choose to dress them up for the boardroom or keep them to lounge in.
stripe mock shirt
This mock V neck top is made from the softest viscose jersey for the comfort of your bump but with the mock striped collar and cuffs it creates the ultimate in chic workwear.
Black
$75
rollover trousers
This essential pair of trousers looks so good that they can be dressed up for the office. Incredibly soft and comfy, in a high quality viscose jersey that does not bag or move an inch in the wash, you won’t want to take them off in the evening.
Black
$75
7
The
ROLLOVER SKIRT In a classic A line shape that flatters your pregnancy curves this multi-tasking piece can take you from day to play with your choice of top.
the band hugs your tummy or can be rolled down
INGENIOUS NURSING TOP
is multi-trimester master. In luxuriously soft modal jersey that flatters your shape, the long line cut of this stylish nursing top prevents a drafty bump in the colder months. The deep V-Neck line emphasizes your new cleavage, however the beauty is hidden in the detail with the double layered neckline concealing openings for convenient and discreet breastfeeding.
Taupe or Black $75 rollover skirt
An endlessly versatile skirt with a soft folddown waist. The length and fit are adjustable depending on how you roll down the waistband. Add a jacket for the office, a T-shirt for the weekend, or halter neck and heels for a glam night out. How can something so comfortable look so glamourous?
Black
$75
8
The
BLACK CORDUROY Classic cord is a tactile alternative to denim, opt for our sleek and polished cuts to keep toasty warm.
Match with..
chunky knit snood
Chunky Knit Snood $55
Add a dash of cool girl style to your winter wardrobe in our chunky knit snood. In a luxurious blend this thrown on and go accessory adds a nonchalant approach to fashion forward winter layering.
Grey
$55
BEENIE HAT
Top off your the luxe layered look in this stylish knit beenie hat. A cold weather staple, the classic shape in an understated shade allows this piece to comfortably compliment your seasonal wardrobe.
Grey
Beanie Hat $19
$19
Jersey Chimney Top
A versatile and practical basic for trans-seasonal dressing! In soft and stretchy jersey this long line chimney neck top. Transition between seasons effortlessly pairing this timeless style with jeans for autumn and layer with dresses and chunky knits for colder climes.
Grey
$29
A line cord skirt
A great corduroy skirt to team with our opaque tights and a pair of slouchy boots for a feminine winter look. Made in thin stretchy corduroy it fits low waist with a discreet front stretch band at the front only. It has a flattering A line cut to balance your hips and a short length that will reach 1 inch above your knees.
Black
$75
Match with..
ShoeTherapy Pumps $159
Accessorize with..
Stretchy Leather Maternity Belt $29
LUXE KNIT CARDIGAN
This season's trend for luxe layering just got easier with our new cardigan! The front placket is closed by three buttons and accentuates your empire line with its raw edge detail. In neutral shades of chestnut or black this knit is made in a blend of wool and viscose that's adictively soft.
Chesnut or Black $110 cord TROUSERS
Elongate your silhouette with our leg lengthening needle cord trouser for a paired down weekend alternative to denim. Create a classic silhouette with the subtle bootleg cut with elastic panel waistband for a super comfy fit. The back pockets with embroidery detail complete this laidback wardrobe staple.
Black
$95
NURSING SHAWL
For full product description, see p.25.
Grey Marl or Light Plum
$81
Stretchy Leather Maternity Belt
Designed to gently stretch when you sit down to avoid the uncomfortable digging in effect, you will love its genuine leather that teams to perfection with our denims and cords.
Black or Brown
$29
9
The
love top
Say it with a jumper... With love emblazoned on the back this style is a must for off duty dressing.
intarsia 'love' top
Defy the winter blues and add a splash of colour to your seasonal wardrobe in this super soft viscose blend intarsia pull over. In a cheerful cornflower shade this luxe sweater is an essential for off duty dressing. With slogan tees being de reiguer this season. It's a great addition to your casual wardrobe and opens easily for breastfeeding.
Light Blue
$89
10
The
FASHION BASIC
Classic everyday basics are the building block of style that you can always rely. Our multi-way tie tops in bold autumn colors energize your wardrobe for everyday luxury.
Tie under or over the bump. You can also do the bow at the back to create a great back detail!
multi-way scoop neck top
A wardrobe staple with a twist , the classic long sleeve scoop neck top is the best of basics however the multi-way cut allows you to alter the shape of this stylish transitional piece with the attached  ties. Opt to create a sleek empire line by wrapping the belts over your bump or tie under bump for a secure fit.. the possibilities are endless. Layer these seasonal hues under your favourite cardigan for a splash of colour to your winter wardrobe.
Navy or Olive
$65
Wrap the ties under the bump
Wrap the ties over the bump
wrap the TREND
Wrap it whichever way you like. Wrap around the long ties over your bump. It will stay secure and hold your bump. Tie the knot either over or under the bump depending on your mood!
Bump Wrap Top
Create your own bespoke fit with this maternity top that wraps over your bump any way you want it. Made in luxuriously soft and stretchy modal it will enhance your bump throughout your pregnancy.
Raspberry, Purple or Black BOOTLEG trousers
$56
With a low waist and discreet adjustable stretch side panels, no one would guess these are maternity trousers. They fit comfortably under the bump and have all the details of a regular pair of trousers like a front zip and back pockets. The bottleg cut is very flatering and lengthens your silhouette. Made in light-weight, comfortable suiting fabric, they are machine washable and easy to iron.
Black
$99
Active wear IN BAMBOO ULTRA SOFT • ECO FRIENDLY • NON-IRRITATING MOISTURE WICKING • ANTIBACTERIAL perfect for breastfeeding
breastfeeding bamboo vest
Layer up luxe with the softest bamboo and cotton blend fabric next to your body with Seraphine’s Second Skin range. The silky soft vest is the ideal urban layering piece to take you through the winter months and the clever popper placket allows you to breastfeed in style.
Black
$42
round neck bamboo top
Be toasty warm this winter with our sumptuously soft bamboo blend long-sleeve tee. The scoop neck lets you wear it under everything as a layering essential or wear alone with leggings for luxurious lounging.
Black or Blue
$55
BAMBOO leggings
Fast track to a stylish work-out wardrobe in our super comfy and extra stretchy bamboo legging. The perfect active piece for yoga and exercise with the excellent wicking properties of the bamboo fabric ensuring you keep your cool throughout. Team with our bamboo button down vest for chic and functional workout wear.
Black
$49
BAMBOO LOUNGE TROUSERS
Ideal during your whole pregnancy these low waist lounge trousers are also perfect after the birth. A perfect option to exercizing at the fabric wicks. They are smart enough for day wear when comfort is what you're looking for.
Black
$55
Ideal Fabric for the gym & yoga
The bamboo leggings are amazing, never felt such soft material, I may have to wear them when I am not pregnant!
AS
Ali Hall - Editor Look Magazine
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1.
Cross Over T-Shirt
A classic style that works just as well for pregnancy as it does for nursing. The everflattering empire line defines the under-bust whilst the uncomplicated crossover design allows for discreet and fuss free feeding. Long Sleeves Black or White $59 Short Sleeves Black or White $55
2.
BUTTONED COTTON TEE
Made from soft brushed cotton, this tee shirt is the perfect winter layer. Its feminine details like the mother of pearl buttons and the pretty plated side ties make it a wardrobe hero. With a button-down front it is also a great breastfeeding solution! White or Lavender $52
3.
Cross Over Vest
A soft, stretchy cotton vest is an essential maternity basic. The long line cut makes this ideal for layering and the stretchy crossover neckline works perfectly for nursing. Black or White $42
THE
BEST breastfeeding
OF
4.
Contrasting colours Breastfeeding Top
A fashionable double layer top that plays with contrasting colours! It’s designed to flatter your curves during pregnancy and is perfect for breastfeeding thanks to its concealed clip for easy access. Black/Grey or Navy/Stripes $75
B
re a
stfe
5.
eding
4
Draped nursing top
This ingenious design is a multi-trimester master. In luxuriously soft stretch jersey that flatters you shape, the long line cut of this stylish nursing top prevents a drafty bump in the winter months. The deep V-Neck line emphasizes your new cleavage however the beauty is hidden in the detail of the double-layered neckline concealing openings for convenient and discreet breastfeeding. Taupe & Black $75
ShoeTherapy revolutionizes the footwear industry Find out from Cécile how ShoeTherapy alleviates back pain and tired legs during pregnancy. Why did you create Shoe Therapy?
I have dedicated the past 8 years to growing my maternity fashion business and my new venture – shoe therapy - originates from my own experience of acute back discomfort during and after my two pregnancies. It inspired me to search for a cure to help millions of women who suffer from the same plight!
How did you develop the concept?
I partnered with a famous French doctor, Jean Douhaire, who has spent his lifetime studying neurology, orthopedic and biodynamics and is famous in the medical community for curing the worst back and joint aches with his orthopedic sole. His reputation is such that he has a waiting list of over a year for his consultations. The sole is the result of several years of research and it has a worldwide patent, it has been tried and tested for the past 5
4 Sarah Stacey 4 Pregnancy and Birth Magazine
years with incredible results amongst the medical community.
Why is it the perfect shoe during pregnancy?
Backache is very common in pregnancy because the extra weight means your back muscles have to work harder to support your balance, resulting in increased lower back pain. As the baby grows, the hollow in your back increases and changes your posture which will lead to various discomforts. ShoeTherapy helps to gently correct your posture and thus relieves all your back muscles. Another recurrent problem of pregnant women is the heavy leg feeling which is due to increased blood pressure in the veins of the legs due to sluggish circulation. The sole of shoe therapy helps to increase circulation with gentle pressure points on the heel of the foot and relieves the discomfort
as you walk as well as helping to prevent varicose veins and the pains associated with this condition. Finally, with the excess weight you carry, stress on your joints is aggravated, to address this problem the cushioned heal of the shoe is optimized to reduce the impact on your joints as you walk.
Is it good to wear them after pregnancy?
ShoeTherapy is designed for all women and you don’t have to be pregnant to enjoy the amazing benefits. It’s worth noting that after pregnancy the spine takes many months to regain its pre–pregnancy posture, so wearing ShoeTherapy is highly recommended during the post partum phase to relieve stubborn back aches after the arrival of your baby.
Recommended by: 4 Pixie Mc Kenna 4 Cathy Butterworth
- Health Editor You magazine
- Winner of Best Innovation 2011
- Doctor and Chanel 4 TV presenter - Fashion & Booking Editor Elle Magazine
Patented inner sole to improve your posture & relieve aches & pains
Selected as best new pregnancy product by Mother and Baby Magazine Voted most innovative product of 2010 by Pregnancy and Birth Magazine
™
Reduces muscular tension that causes neck pain ™
is recommended during pregnancy
Reduces stress on the entire muscular system
4your CORRECTS body posture
4RELIEVES back & joint pains
Corrects the core balance of hips for better posture
4tired STIMULATES & aching legs
Tones muscles without strain
Your shoes saved my life. I had forgotten my flats and having walked down Baker St in my 6 inch stacks, I was in need of help. I have been wearing them as my in-betweeners ever since. I love them, they are comfy and cute and I like the sneaky yet supportive heel. I think the trendy pregnant patient will also love them!
Diminishes muscular tension that causes lower back pain
Minimizes stress on the knee Reduces the feeling of ‘heavy legs’ and aches of varicose veins
Pixie Mekenna Doctor and TV presenter on Channel 4
Alleviates swollen feet
shoe therapy pumps
Take a walk on the wild side in our on trend animal print ballet flats. With ShoeTherapys' signature sole, never before has a corrective sole been so chic. Size 3 to 7
Black $149 Python, Leopard or Black/Grey
$159
Acts on the feet which are crucial to the body balance
ways to do denim
now
Meet our greatest denim hits and find your perfect fits
The best maternity jeans around, they fit perfectly and are so, so comfortable. Arabella Greenhill Fashion Editor Marie Claire
CHOOSE YOUR FIT SYSTEM
Side panels system 1
Skinny Maternity Jeans
Made in extra soft and stretchy dark denim it will cling to your legs whilst remaining comfortable all the way to 9 months. The low waist cut with two discreet side stretch panels allows your bump to grow and this pair has our signature back pocket embroidery, rivets and traditionnal tan stitching.
Dark Wash
$89
Front panel
Belly band
system 2
BOOtleg jeans
If you prefer a hipster style fit opt for jeans with a low waisted front panel bump band. The regular back of these styles are designed to lift and sculpt your bottom with offering support to your burgeoning bump.
Dark Wash Blue
$89
system 3
seamless banded bootleg jeans
A full over the bump band fit offers an elongated stretchy band that rises just below your breasts. The stretchy band offers maximum comfort whilst smoothing your contours to provide a sleeker silhouette when paired with figure hugging tops.
Indigo
$75
SKINNY
wear it chic SKINNY JEANS - system 2
Made in extra stretchy denim it will be very comfortable all the way through to nine months and the exceptional stretch quality of the denim will retain its shape wash after wash. With our signature embroidery on the back pockets and a cut that’s renowned to lift and shape your bottom like top designer jeans, these jeans are a maternity must have.
Black
$89
wear it casual SKINNY JEANS - system 1 A skinny that really fits your pregnant shape. Made in extra soft and stretchy dark denim it will cling to your legs whilst remaining comfortable all the way to 9 months. This pair has our signature back pocket embroidery, rivets and traditionnal tan stitching that gives it a genuine designer denim look. Dark Indigo
$89
RUFFLE SHIRT
For complete description, see p.88.
Black or Oyster $75 Empire Line Shirt
For complete description, see p.72.
Grey stripes
$75
super SKINNY
These skinny jeans have a great combination of comfort and style which is just such a breath of fresh air. How do you manage to make them not fall down the backside every time I sit down, like every other pair of maternity jeans seems to do? Rebecca Lowthorpe Fashion Features Director ELLE Magazine
Super SKINNY JEANS - system 2
Our latest adition to our skinny range, this super stretchy denim hugs your body likes a glove. The knee and ankle fit is noticeably tighter than our regular skinnies for that super skimming look. With a subtle faded wash over the dark indigo denim that flatters your pins.
Dark Indigo
$89
Embellished Batwing Top
For complete description, see p.13.
Taupe
$85
classic bootleg
BOOtleg jeans - system 2
Our best selling jeans - worn by Jessica Alba - come in a dark blue denim with a light faded effect on the thighs to create a trendy and sliming effect . A low waist, bootleg cut maternity jeans with a discreet 2" under-bump waistband at the front. The back is 100% like regular jeans; its award-winning design and fabric is renowned to lift & shape your bottom like top designer jeans.
Dark Wash Blue
$89
Seamless band bootleg jeans - system 3
The innovative seamless band over the bump smooths away any unwanted lumps and bumps and its flesh colour is pratically unvisible under your choice of top. Made in our signature denim quality in a dark indigo, this is the style for comfort lovers.
Classic Wash
$75
BABY bootleg
wear it chic
wear it casual baby bootleg - system 2
A new shape for your denim wardrobe that is set to reconconcile ladies who don't like straight leg jeans but find the classic bootleg not tight fitted enough. The cut will elongate your legs and thins your thighs like no other shape. That's why fashion editors rave about this new cut. In a choice of dark wash or light faded blue, this denim will be your new best friend
Indigo or Light Wash
$89
RUFFLE SHIRT
For complete description, see p.88.
Black or Oyster
$75
Secret Support Vest Black or White $40
GREY SKINNY
wear it chic
Skinny grey luxe jeans - system 2 Made in an amazingly soft four ways stretch luxe denim, the beautiful shade of light grey is not only bang on the rock chic trend but also surprisingly slimming for a light shade of denim. With our super flattering back pocket design to lift your buttocks and our comfortable front stretch pa nel you won’t believe these are maternity jeans. Vintage Grey
$110
BOUCLE KNIT JACKET
COATIGAN
Black & Silver
Black
For complete description, see p.17.
$99
Secret Support Vest Black or White $40
wear it casual
For complete description, see p.76.
$130
PRINTED SCARF
For complete description, see p.9.
$55
straight leg
STRAIGHT LEG LUXE DENIM - system 2
With a straight cut that’s very slimming it has a luxe washed effect similar to the most sought after designer jeans. It also features a back pocket design that’s super sexy on your bottom. With our comfortable front stretch panel that fits under the bump, we guarantee that you won’t have ever felt so good about a maternity jean.
Vintage Wash
$110
Cross over t-shirt
japanese belt
Long Sleeves Black or White $56 Short Sleeves Black or White $50
Black or Plum
For complete description, see p.48.
For complete description, see p.29.
$35
ZIPPED CROPPED
wear it casual Knitted Top in Bamboo
For complete description, see p.23.
Grey, Light Plum, Brown or Black
sequins Top $108
For complete description, see p.16.
Black $95
CROPPED ZIPPED DENIM - system 2
wear it chic
Zip up winter's biker chic trend in our super cute cropped denim trousers. In a skinny shape with subtle exposed zips at the ankles and on the back pockets, they are in super stretch denim and fit under the bump with our jersey waistband. However you choose to wear them, be safe in the knowledge that these will be your wardrobe staple for the season.
Black
$89
denim SKIrt
MIDI Jean SKIRT - system 2 A wardrobe staple, this jean skirt has an A line cut to balance your hips and the same discreet front stretch band as on our famous bootleg maternity jeans. The modest lenght skins your knees and is ideal for pairing with our luxe maternity tights. Classic Wash
$85
MATERNITY TIGHTS Purple, Navy, Grey or Black
$17
PRINTED SCARF
For complete description, see p.9.
$55
What have you got to say about Séraphine jeans? The best maternity jeans around, they fit perfectly and are so, so comfortable. Arabella Greenhill Fashion Editor - Marie Claire
Séraphine's skinny jeans are a godsend. They are extremely flattering, truly well-fitting, I had compliments thrown at me when wearing them. Definitely worth a purchase. Nicky Brownes Celebrity Director - RED Magazine
There’s never been a more fashionable time to be pregnant and with the help of Seraphine there’s no excuse for sitting at home feeling frumpy!! I was so
excited when I found maternity jeggings on the website. I’ve been wearing them teamed with the fab bamboo jumper, as worn by Dannii Minogue, when she was pregnant! Now I can look and feel like a celebrity, showing off my bump, in skin-tight trousers like Victoria Beckham! Nichola Fox - Deputy Editor Star magazine
I LOVE the jeans they’re probably the most flattering ones I’ve ever owned, including non-maternity ones! Verity - USA about our Skinny Jeans
This denim really lives up to its reputation, the cut is absolutely great and really gives a flattering shape, I love the wash and I can't believe how comfortable they are whilst looking so trendy. I got complimented by friends for looking so good being 6 months pregnant! Caroline - UK about our Straight Leg Premium
The Maternity Belt well, it’s nothing short of genius. I’ve got a couple of pairs of maternity jeans but they tend to fall down a little bit unless I wear a belt...except non of my normal belts fit me anymore! So this is a godsend. LOVE it. Nicky Browes Red magazine $29 - See p.41
Celebs love SĂŠraphine jeans AS
Jessica is a fan of our skinny jeans
WORN BY
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AS
BA
JESSIC A AL
Jessica wears our skinny luxe denim
WORN BY
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leg denim January wears our straigh dy look tren and rolls them up for a
Danni continues wearing our straight leg denim even after the birth! WORN BY
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DA NNII MINO
January wears our skinny grey jeans with her boots
Danni loves our oh so comfortable jeggings!
business CHIC
Professional pregnancy style has never been so appealing in our selection.
office to
cocktail
DAY
HOW TO WEAR OUR BUCKLE KNITJACKET
Combine our ruffle shirt and sleek trousers for a smart office look
JACKET,$9 9
Loved by Fashion Editors
EVENING Layer our bodycon dress and sleek accessories for an evening look
Ruffle Shirt $75
Bodycon Dress $100
Black Tailored Trousers $119 Alma Changing Carrier Black Bag
A WEEK
Tuesday
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$105
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MICROFIB B E L LY BA N
Wide Leg Over The Bump Microfiber Band $75
Bootleg Under The Bump with side elastic panels $9 9
Bootleg Over The Bump Microfiber Band $75
In a superb fabric quality that is mat looking and stretchy, our trousers are renowned for their comfort and perfect cut. Machine washable they will remain impeccable month after month.
Straight Leg Trousers Under the Bump $95
Slim Fit Trousers Under the Bump $9 9
Cropped Trousers Under the Bump $89
bodycon
goddess
Make the most of your pregnant curves in our on-trend body-con dresess.
This dress was a complete lifesaver last weekend. I was invited to a smart London wedding and this dress garnered so many flattering comments. Unlike the pre-pregnancy occasion where you desperately try and squeeze into one last time, this dress is shaped to hug your bump and is not only incredibly comfortable but incredibly versatile dress up or dress down as required. Celia Duncan, Deputy Editor - The Times
80 Denier maternity tights Black, Purple, Navy ou Charcoal shift DRESS
$17
An office staple, our classic shift dress shape has been re-worked to offer a rock-chic take on your work wardrobe. The slashed neckline and shoulder ruching create a sharp, no-nonsense silhouette with vintage metal buttons at the back of the neck to complete this statement shift.
Charcoal Grey $80
Match with..
Beaded Belt $35
Accessorize with..
Maternity Leggings $26
This is one of those classic little Audrey Hepburn style numbers that you can dress up with heels for an evening out or layer up with knits and boots for a smart casual day time look. Eleonore Crompton, Style Director Heat Magazine
BODYCON DRESS
This shift dress should be the core piece of your winter wardrobe. Dress it down with flats for easy weekend chic or with glamour heels and jewellery for that head turning entrance.
Black
$73
clean
cut LINES Power dress your pregnancy in our well cut shirts and tops for professional maternity style
Match with..
Shoe Therapy Black Pumps $149
AS
Accessorize with.. WORN BY
ANG
LIE
I TY EBR T E L E C URI FAVO
ELINA J
O
Nappy/Diaper Bag Empire Line Shirt
The white contrasting collar and cuffs of this shirt look great against the fine grey stripe fabric of the body. Made in stretch cotton this shirt offers you the versatility to wear closed at the office for that sharp executive feel or wear it open with your jeans with our secret support vest underneath for a trendy casual look.
Grey stripes
$75
Body con pencil skirt
This versatile body-con skirt fits perfectly into your day and night, work or play wardrobe. The figure flattering shape, made in heavy weight jersey accentuates your silhouette seamlessly. An ideal layering piece, wear it under tunics or tuck in with a basic tee for a high waisted look. A wardrobe winner with maximum styling possibilities.
Black
$55
tie sash shirt
Feminine bow meets masculine tailoring with our figure-sculpting side tie shirt which allows you to adjust the fit and play with the wrap detail. A directional office style in a crisp white or black stretch-cotton blend and pretty button down placket detail.
Black or White
$79
SLIM FIT trousers
Sharpen your look with our slim cut trousers that provide a leg lengthening silhouette. With the discreet elastic side panels ensuring a snug fit at the waist. A great day or evening pair of trousers to wear with a pretty blouse and heels for a sophisticated dinner date.
Black $99
stripe mock shirt
This mock V neck top is made from the softest viscose jersey for the comfort of your bump but with the mock striped collar and cuffs it creates the ultimate in chic workwear.
Black
$75
OFFICE SKIRT
A wardrobe staple that you can glam up in the evening with our bustier top, or for a perfect office look pair it with one of our smart tops or shirts. Made in smart woven cotton satin it has a lot of stretch for easy of movement.
Black
$80
The Great
COVER-UP
Loved by Fashion Editors
Opt for superstar style in our cape style cover up for on the go couture styling.
funnel collar to keep you warm
Silver clasp at neckline with leather trim
contrast trim details
Knitted CapE
Add drama to your winter repertoire in this exquisite knitted cape. In A luxuriously weighted blend of bamboo and lambs wool this statement style offers a sophisticated spin on seasonal cover-ups. The trapeze shape paired with the ultra flattering length of this style makes this piece ideal for adding proportion to the pregnant silhouette. The contrasting trims and militaristic detailing on the mandarin collar offers this look a contemporary edge. Offset this voluminous cut with figure hugging skinny jeans to work this season’s hottest trend with celebrity panache.
Black
$149
great transitional piece - can be used during & after your pregnancy
with 20% lambswool this thick knit shields you from the wind and cold
The
COATIGAN Half-cardi, half-coat, the knitted coatigan can be dressed up or down. It’s perfect for layering up and can replace a coat in Autumn.
High funnel collar for extra warmth
Popper studs for easy closure
Belt to define your empire line waist Patch pocket detail Extra heavy chunky knit to keep out of the cold
COATIGAN
Invest in our sumptuous knitwear hybrid, fusing coat with cardigan for the ideal indoor and outdoor cosy cover-up. The high neck collar keeps winter winds at bay and the empire belt gives shape to the soft silhouette. Balance the chunky knit with our slimming jegging trousers and pair with flat riding boots for evening strolls along the Seine.
Black
$130
The
CAPE The cape returns for winter 11 with no signs of giving up its strong hold as the ultimate in throw on and go glamour.
All our coats and capes are designed so that you can wear them after your pregnancy. The cut adapts itself perfectly to your changing shape. CĂŠcile - Designer of SĂŠraphine
Military Cape Sleeve Jacket
Add a touch of contemporary cool to what is undoubtedly winters most important purchase in this statement cape jacket, The thigh skimming trapeze cut is ideal for emphasizing the pregnant shape without adding bulk, making this style the ideal partner for classic skinny jeans. A nod to militaristic tailoring this double-breasted cut features full-length ribbed sleeves that are gloriously offset by the dramatic cape style detailing. Tie the belt over your bump for sophisticated elegance whilst battling the elements in superior style.
Dark Grey $135
warm
COVER-UPS A new season means a new coat - and this year we’ve got something for everyone. Keep out the cold in either a short or long coat, both reflecting winter’s must-have shapes.
SHORT COAT
Button up for winter with this snug coat with 80% extra soft wool to keep you warm. It has a high funnel collar feminine cocoon shape that works great with your growing bump. The on-trend silhouette cut generously around the waist flatters any shape and discreet oversized poppers are a nod at utilitarian detailing. Pair with feminine dresses and patent pumps for easy weekend style or tailored trousers and fitted shirt for a more playful take on city chic.
Charcoal Grey or Black Luxe Wrap Coat
$149
Envelop your self in a little luxury this winter in our elegant wrap coat. With 80% soft wool and fully lined in a rich purple hue, this statement style can be buttoned under the collar and worn in a pregnancy friendly trapeze shape or pair with our on trend obi belt worn over the bump to create an empire line style. A classic style that can be worn long after pregnancy.
Black
$240
Evening Wear
Exude Parisienne elegance in our glamorous range of maternity evening wear. In sumptuous fabrics that gracefully drape your bump these dresses invoke show stopping style
Embellished Evening Gown
Opt for maxi-mum style in this show-stopping evening gown. The sleek and flattering atheistic is your shortcut to effortless sophistication, featuring a draped surplice style neckline that makes this dress an ideal solution for nursing. Metallic gunmetal detailing at the shoulders and empire line add to the subtle glamour of this investment dress.
Black
$145
Sparkle this party season in our dazzling selection of sophisticated sequin embellished dresses.
Sequinted Asymmetric Cocktail Dress
Amp up the glamour factor in this stunning asymmetric cocktail dress. Accentuating a curvaceous bump this directional after dark piece is embellished with tonal sequins for a touch of understated glamour. A statement style that needs little more than your favourite heels and a matching clutch to give you the lead in the style stakes.
Black
$130
SIDE SEQUIN DRess
Work subtle sparkle with our side embellished jersey dress for an easy evening look. Metallic sequins add a curve contouring style and the empire lined bust will provide a comfortable, up-lifting fit. Beat the blues by wearing it in this season’s must have shade of Royal blue and pair with shoulder bag and patent heels for down-town chic.
Royal Blue or Black
$106
Curve
Contouring Embody the essence of femme fatale style in our form fitting cuts designed to hug your pregnant curves in all the right places.
AS
WORN BY
ON
I TY EBR T E L E C URI FAVO
EM M UNT AB
Ruched Body-Con Dress
No wardrobe should be without the perfect LBD! The embodiment of sartorial sophistication, this little black number takes you effortlessly from day to night with the addition of a few select accessories. With gentle side ruching to accommodate a growing bump, this essential piece redefines comfort through every trimester.
Black or Red
$100
Mock-bustier Dress
Channel evening elegance with this superb mock-bustier dress in shinny viscose jersey. The steal grey colour flatters any complexion and makes a cool fashion statement. Featuring expertly crafted pleat detailing that hangs neatly over the bump choose to pair this curvecontouring style with your favourite heels and a clutch and you're cocktail ready!
Steel Silver
$115
MESH INSERT DRESS
Create a striking silhouette in our mesh and jersey body-con dress for sophisticated seduction. The side ruching ensures a flattering fit and the sheer panels around the neckline are balanced by feminine cap sleeves. Wear with sheer tights and killer heels for an after dark look that is bound to wow.
Black
$105
Multiway Dresses
AS
Wrap, twist and tie our multi-way dresses to create your own signature maternity style, whether you opt for cap sleeves, halter neck, strapless, the style options are endless.
WORN BY
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BA
JESSIC A AL
LONG cocktail dress
Create your own after-dark look with our multi-way cocktail dress. The long ties with vintage gold lining allows you to play with the silhouette by twisting and wrapping them to reveal the contrasting colour team with strappy sandals and sparkle clutch for a unique look with maximum styling possibilities.
Black
$145
MULTI-WAY Wedding DRESS
Beautiful and elegant, our versatile wrap dress is the perfect piece for the plethora of special occasion the summer brings. In gorgeous silky jersey, this dress drapes beautifully over the bump whilst enhancing the bust. Wrap the multi way ties to suit your style, be it as a halter for a glamourous cocktail party or by creating cute cap sleeve for an intimate evening in. In chic cream this dress is the ideal option as a summer wedding dress.
Cream
$170
Twist the ties for a sexy allure
Cover your shoulder for the ceremony
Cross the ties at the back
Twist the ties in many d
ifferent shapes
Pretty
in pearl
Opt for subtle shades of feminine neutrals to brighten up your winter wardrobe, in sensuous draped silhouettes that add lady-like charm to any ensemble.
RUFFLE SHIRT
Strike the perfect balance between femininity and finesse with this refined ruffle blouse. The delicate waterfall drapery around the neckline conceals the easy open poppers which make this piece ideal for easy breastfeeding. Pair this piece with our figure fitting pencil skirt for a touch of understated opulence.
Black or Oyster FABULOUS EVENING TOP
In a draping Grecian style with ultra feminine angel sleeves, no one would guess this beautiful top is designed for nursing. In a silhouette skimming empire line cut this ultra stylish top featured a double-layered neckline that features clever openings for breastfeeding. Pair this piece with form fitting skinny jeans for a stunning evening look with a modern edge.
Oyster
$105
pencil skirt
$75
Combining soft ruffles and feminine curves this silk blouse is the perfect foundation for understated elegance. Wear the belt tied over your bump to create an empire line effect. Partner this piece with classic boot cut pants and a pair of kitten heels for an uptown look with relaxed polish.
Black
$80
Silk
Glamour Designed to highlight your dĂŠcolletage whilst draping your bump. This luxurious silk evening dress radiates opulence.
Silk dress
In pure silk with a touch of stretch for that perfect fit, this dress has an elegant cut that will compliment your new shape. The bust shape will do wonders for your cleavage and it’s been designed so that you can wear a bra. Draped flatteringly over the bust with perfect angel sleeves, this dress really will have you standing out in the crowd!
Violet or Midnight Blue
$190
The Glamour of Dream
Feel glamorous and ready to party with our sumptuous collection for special occasions
LACE PANEL DRESS
Cheat your way to an hourglass silhouette in our clevery designed body contouring lace panel dress. Oozing lady-like appeal, the lace diamond shape inserts creates a strikingly slimming silhouette . Ad the satin band to define your empire line and a flattering A line shape for the skirting and the result is an amazingly flattering shape.!Team with understated heels and simple clutch and take your seat in style at any black-tie dinner.
Black
$120
Silk dress
For full product description, see page 74.
Violet
ÂŁ140
69
Lift
You up
Make the most of your new curves and give your bust a lift with our firm control push up bra.
Lift and Shape Wired Nursing Bra SEt
our innovative design gives your bust an amazing uplift while staying incredibly comfortable
Every woman knows good underwear builds the foundation of a great outfit. and why should you compromise on a great shape just because you’re breastfeeding? Our innovative new design gives your bust a well-deserved lift during the breastfeeding phase, giving an altogether more flattering silhouette. The roomy cups with soft wires allow for breast size fluctuations and the easy open nursing clips provide a simple and discreet method for nursing. In microfibre with pretty lace trims and fully lined in cotton you won't believe what a great shape this bra gives you.
White Bra $55 White Brief $25
Shape
You up
It's no secret that gorgeous underwear makes you feel altogether more gorgeous, and why should that be different for the most beautiful time in your life?
wireless breastfeeding bra set
Feel delicious in our pink and mocha lingerie range with pretty breastfeeding bra and knicker set. If you want, opt for evening elegance with our all black set. The sensual lace and bow detail have a vintage spirit, whilst providing excellent support and perfectly shaping your new cleavage.
Pink/Mocha & Black Bra Matching Brief $19
$45
Button down nightIE
A labour bag must-have! Have our button down nightie ready and packed for the birth of your baby. In luxuriously soft viscose this easy wash nightie is a delicate on sensitive skin. The loose fitting pregnancy friendly shape features a fully poppered easy –open front for post-delivery feeding.
Lilac
$59
leggings pyjama
A cute sleepwear staple, the two-piece legging and tunic pyjama is the ultimate in comfy loungewear. The pretty button down placket enables you to breastfeed with ease. Wear the top as a comfy nightie in the summer or opt to wear the legging during the winter.
Lilac
$69
Luxe
LOUNGEWEAR I am six months pregnant and am living in these pyjamas already. The bamboo fabric feels comfortable yet cool, so I know I’ ll be happily lounging throughout the summer. The crossover front will be handy for breastfeeding, too Jess Wood - Fashion Features Director Marie Claire
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O MBO IN BA ER FIB
FABRIC
lounge pyjama in bamboo
Ideal during your whole pregnancy, this pyjama is also perfect after the birth. The trousers are low waisted and the top parts easily for breastfeeding. Elegant enough to lounge at home, the natural bamboo fabric is so soft you wont want to take it off.
Taupe or Black
$99
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Printed Maxi dress
For some summer boho chic, our beautifully cut printed maxi dress offers you the floral trend while keeping you slim with its elongated silhouette. Made from 100% cotton it will keep you cool and covered up at the same time! With a cross over front you will love this style after the birth as it’s very practical for breastfeeding. Worn by Jessica Alba this summer, the dress now has a cult following.
floral Print
$89
sailor striPe Boatneck
Nautical stripes are big this year but they are a no no over your bump! So Seraphine has re-designed the classic navy and white striped top to flatter your pregnant curves by giving the illusion of layering with the stripes peeping out of the collar and at the bottom hem. Made from the softest of modal jersey, this boatneck offers a fantastic slimming silhouette.
navy
$72
Mini deniM short
A hot trend of summer 20011, the mini denim short is a must for your holiday wardrobe . With our comfortable front elasticated waistband that fits under the bump no one will guess these are maternity! Team it with our stripey boat neck top and our super cute white ballet pumps by ShoeTherapy and you will feel as feminine and sexy as the style icon Brigitte Bardot.
Blue
$69
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REVERSIBLE BAND BIKINI
For those who like to show off their bump, this bikini style works to disguise widening hips thanks to its band that you can roll up or down. The contrasting colour on the band enables you to play with options and create different poolside looks. The top gives you good support and is very flattering on your new cleavage. Made in the best Lycra quality that will never sag. As worn by Jessica Alba.
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Purple or Turquoise
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$75
Nautical Tankini
Work the nautical trend with this beautiful navy tankini. The stripped ties at the bust and on the hips give a sexy look to the classic tankini shape and they are finished with luxury metal trims. Made in high quality lyra that can stretch to any size bump you will love this style during and after pregnancy until you regain a flat stomach. The bikini bottoms are fully lined back and front to stay in perfect shape when wet and the cut gives a flattering silhouette.
Navy $85
Halter Neck Swimsuit
This one piece swimsuit will give you a great shape for your growing bust and bump. The halter neck is very flattering and gives excellent bust support and a very attractive cleavage. Made in high quality Lycra that stretches all the way to 9 months, this swimsuit is perfect for those seeking a bit of pool glamour.
Blue, Fusch ia or Black
$79
B
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ASICS
We have selected 7 key items to build 14 stylish outfits that will take you from AM to PM effortlessly. With the simple addition of a few well chosen accessories to define your new curves and create signature looks.
" During both my pregnancies, I experienced the dilemma of choosing good wardrobe basics that are versatile and adaptable to many occasions. This selection of 7 true multitasking clothes will give you plenty of ideas of how to create your own unique looks " Cécile - designer and founder at Séraphine
Special Offer: 7 pieces for $439*
* Equivalent to 12% reduction on the full amount of $499 when you purchase the 7 items. See terms and conditions on website's section: 7 key items.
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The Versatile Tunic
4 Look effortlessly polished when the temperature drops pairing this tunic with a statement jacket and bold accessories for a dose of evening glamour.
Available in 3 colours! Elégant
Casual
4 This tunic is the secret to pared-down sophistication. Go for complementary shapes with an oversized scarf and a sleek silhouette with the help of our obi belt. For item description, see p. 29
The Jersey DRESS
4 Epitomise the essence of chic for a lesson in on duty style. Highlight the look with beaded accessories for a touch of evening luxe. 4 Do the wild look with our leopard print scarf and swathe yourselft in its softness. Team with boots for a perfect day outfit.
Elégant
Casual
For item description, see p.70
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The Long Line cardigan
4 Work the colour contrast with this layered ensemble with some directional accessories for a contemporary take on work style. 4 The cardigan tied at the back and teamed with treggings is a versatile look for easy weekend style.
Elégant
Casual
For item description, see p.29
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The Roll
neck
4 For a feminine polished look layer the roll neck with our tunic and throw on some trendy accessorises. 4 The ultimate piece for layering, the roll neck is teamed here with our treggings and cozy snood for a cool countryside look.
Elégant
Casual
For item description, see p.10
The Striped SHIRT
4 Layer the open shirt over our jersey dress , add the thin leather belt and you have a crisp look for that boardroom meeting. 4 Take inspiration from retro styling adding a playful with our spoted print scarf for lady like charm.
Elégant
Casual
For item description, see p.72
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The Stretch skirt
4 Tap into chic aesthetics by transforming the shirt into a blouse look with a smart scarf, et voila you have the perfect lady like skirt ensemble. 4 With the simple addition of our leopard print scarf the classic skirts turns into an uptown look that looks great with a pair of knee high boots.
Elégant
Casual
For item description, see p.72
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The
treggings
4 Power dress your pregnancy by pairing our treggings with a sharp tailored blazer and crisp shirt and for a PM look add a vintage brooch to top this chic ensemble.
Casual Elégant
4 Opt for a casual approach by pairing the treggings with our tunic and silk scarf for the perfect weekend get away outfit.
For item description, see p.37
Many Thanks to Fiona, Zabeena and Helen our gorgeous yummy mummy's! What to expect when you buy at Seraphine Speedy delivery: within 3 working days, all parcels have a unique trackable number. Beautiful clothes: 97% of our customers say they are very happy with the quality of our clothes and your parcel will come beautifully wrapped as a little extra treat. Easy return policy and quick refund: we give you 3 weeks to send back any unwanted purchases and refund you within 48 hours of receiving your parcel. Free returns: you can send back any unwanted items free of charge by dropping them at your local FedEx pick up point. Alternatively, post them at your charge to our USA returns address. Friendly customer service: with our in house team of sales assistant to advise on whatever questions you have, they know how each style fits so don’t hesitate to ask . Ring our customer helpline on 1 877 781 6191 ...these are just a few of the reasons why we have been voted best specialist etailer of the year! For the list of our international stores, see our website. SÊRAPHINE USA
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www.seraphine.co
www.seraphine.com London stores: 28 Kensington Church St, W8 - 79B Hampstead High Street, NW3