collaborative How to support a startup prototyping collaborative services Serena Nardin
aims
prototyping
STRATEGY
engaging
enabling
collaborative
TOOLBOX implementing
collaborative service
CCD approach
collecting
collaborative communities
previous experience / Internship
pss prototype
Initiative: Cafè Réunion Project: TURAS
milkplease / startup
Startup Weekend (Trento, 2012) First Prototype (Berlin, 2013) project by:
Carmine Giardino Lodato Luciano Software engineer Computer scientist
milkplease / service
Milkplease
e-grocery
Platform 1 online order
2 receive the order
4 deliver the grocery shopping
Collaborative Service among neighbors
3 grocery shopping
milkplease / touchpoint
order digital platform
deliver
design process
experience
knowledge Milkplease
Meeting
context research investigation
analysis
dip
synthesis
process
engaging
verify basics experimentation with communities collecting
TOOLBOX enabling
CCD approach
evaluation
implement solution and future development
research
exxp experience exp ex xpe peer errie eri rien ien enc en ncce ce
knowledge Milkplease
Meeting
context research investigation
analysis
dip
synthesis
process
living labs creative communities
engaging
verify basics
Nutrire Milano Housing Lab Malmรถ Living Labs Ideas Sharing Lab Cittadini creativi Social Street
experimentation with communities collecting ecting methods and tools
TTOOLBOX TO OOOOLB OOLLB LBBOOX OX ennab enabling
CCD approach
Community Centered Design Approach
eevaluation ev val val va alluua alu uat atio ati tio ion on
implement solution and future development
research
exxp experience exp ex xpe peer errie eri rien ien enc en ncce ce
knowledge Milkplease
Meeting
context research investigation
Trust between strangers
analysis
dip
synthesis
process
engaging
verify basics
ill needs fulf Critical mass
Collaborative Services
Belief in the Commons
Idling capacity
experimentation with communities collecting ecting
TTOOLBOX TO OOOOLB OOLLB LBBOOX OX ennab enabling
CCD approach
eevaluation ev val val va alu alu lua uat attio ati ion io on
implement solution and future development
analysis
exxp experience exp ex xpe peer errie eri rien ien enc en ncce ce
knowledge Milkplease
Meeting
context research investigation
analysis
dip
synthesis
process
milkplease e-grocery
engaging
verify basics ver
competitors system map offering map customer journey map value proposition motivation matrix personas swot
experimentation with communities collecting ecting
TTOOLBOX TO OOOOLB OOLLB LBBOOX OX ennab enabling
CCD approach
eevaluation ev val val va alu alu lua uat attio ati ion io on
implement solution and future development
analysis of milkplease
makes shopping list
chooses time and place of delivery
payment
guarantee
pays by credit card
receives a notification
delivery
receives the goods
gives feedback to Milkplease
delivers the goods
gives feedback
trust balance
receives a notification of a new list
views the request
no flexibility
issues and weaknesses
accepts
goes grocery shopping
receives the payment
reward
synthesis
exxp experience exp ex xpe peer errie eri rien ien enc en ncce ce
knowledge Milkplease
Meeting
context research investigation
analysis
dip
synthesis
process
STRATEGY
TOOLBOX
engaging Neighborhood relations / collaboration Grocery shopping frequency / stores E-grocery products / delivery cost
verify basics
Scarsellini
experimentation identify and analyse with communities communities Corridoni ccollecting ecting ennab enabling
TTOOLBOX TO OOOOLB OOLLB LBBOOX OX CCD approach
Social Street
eevaluation ev val val va alu alu lua uat attio ati ion io on
implement solution and future development
experience
experience
knowledge Milkplease
Meeting
context research investigation
analysis
dip
synthesis
process
engaging
verify basics experimentation with communities collecting
TOOLBOX enabling
CCD approach
eevaluation ev val val va alu alu lua uat attio ati ion io on
implement solution and future development
Scarsellini
Villaggio Scarsellini
Initiative: Housing Lab PhD Research by Liat Rogel
Scarsellini / process First contact
SCARSELLINI
Milkplease
service
digital platform
streamline the service verify weaknesses
discover and fix issues
Analysis
Workshop
Prototype
Scarsellini / workshop
invitation
Scarsellini / Workshop
quando la spesa diventa social! quando la spesa diventa social! Milkplease
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Perchè Milkplease villaggio scarsellini? onf
sito web isto
4. consegna della spesa
supermercato
2. c
qu . ac
ao
3. spesa
rdin
e
supermercato
2. c
line
onf
n
ao
s spe
erm
!!!
1
temposito web
erm
ao
3. spesa
rdin
e
emergenza portaspesa soldi
4. consegna della spesa
portaspesa
scambio reciproco
portaspesa
vicini di casa collaborazione
gruppo
scambio reciproco
ďŹ ducia conoscenza
3 slides in 3 minutes
Scarsellini / workshop
suggestion-card
Scarsellini / result First contact
Analysis
Workshop
SCARSELLINI
Milkplease
service
digital platform
streamline the service verify weaknesses
discover and fix issues
FAILed
Prototype
Corridoni
Corridoni
Residential area via corridoni, Giussano Monza Brianza
Corridoni / process First contact
Analysis
Workshop
Prototype
Corridoni
1st week + feedback 2nd week + feedback collaborative
service
digital platform
get the essence re-design implementation prototype find other digital application
Corridoni / workshop
invitation
Corridoni / workshop
exhibition
Corridoni / workshop
comment upon
Corridoni / workshop
video exhibition
Corridoni / workshop
discussion
Corridoni / workshop
Corridoni
Planning Table
Mapping the stores
Corridoni / prototype 08:00 09:00
Monday Bread
Tuesday Bread
Wednesday
Thursday
Bread
Bread Market
Friday
Saturday
Sunday
Bread Newstand
10:00
Butchery
11:00 12:00 13:00 14:00 15:00 16:00
Beekeper
17:00 18:00
Water
Luca accepted
Groceries Water
esselunga shop list “Lista Marco”
delivered
19:00 20:00
Groceries esselunga shop list “Lista Andrea”
Luca accepted
Milk
Milk
Result first week of prototyping
Planned during the meeting
Offer
Posted during the week
Request
delivered
Corridoni / prototype
collaborative
New functions: organization
to plan the offers of deliveries to answer to the offers to remember all the tasks
communication
to make a quick offer to make a quick request to ask for some doubts
request
to make the exactly list of the desired products to visualized the same prices and scount of the supermarket
Result first week of prototyping
digital shared calendar Google Calendar
instant messaging service WhatsApp
app. to making a list of supermarket’s items Esselunga Casa
Corridoni / feedback
collaborative
survey responses: not interested
convenient interesting
service prototype
necessary
self-menaged and organized
future service
for free as an exchange of favours
satisfied demanding reasonable
all the street
dispose to deliver facing building
Result first week of prototyping
same building
Corridoni / prototype
collaborative
organization
communication
PAYMENT
request
Second week of prototyping
to pay the deliveries to make a balance between request and offer to foster the service and increse the number of offers and requests
Corridoni / prototype PAYMENT
by credits
collaborative
typology
frequency
n. of delivery
bonus
tot
Matteo c.
Bread
9
* Frequency
10
alessandro m. Giacomo P. Gianmaria S.
Water
5
* Weight
6
Valentina V.
Milk
5
alessandra B. Francesca P. Luca C.
Beekeper Grocery shopping
3+2 delivery to elderly neighbors out this group) 2
5
* “Outsider� * Elderly Quick * answer
7 3
alice p.
Market
3
3
marco g.
News-stand
4
4
andrea b. lara r.
Butchery
3
3
Second week of prototyping
Corridoni / prototype 08:00 09:00
Monday Bread
Tuesday Bread
Wednesday
Thursday
Bread
Bread Market Pharmacy
10:00
Friday Bread
Saturday
Sunday
Milk
Butchery
11:00 12:00
Alessandra
13:00
esselunga shop list “Lista Ale e Fra”
14:00 15:00
Brunelli accepted delivered
Cicloofficina
16:00
Ice-cream Green grocer
17:00 18:00
Groceries Water
Alice accepted delivered
19:00 20:00
esselunga shop list “Lista Matteo”
Milk
Bakery Groceries esselunga shop list “Lista ValentinaV” Luca accepted delivered
Groceries
esselunga shop list “Lista Alessandro” Water Francesca accepted 18:00-19:00
Water
Planned during the meeting
Offer
Posted during the week
Request
Milk
08:30 -09:00
delivered
second week of prototyping
Corridoni / result First contact
Analysis
Meeting
Prototyping
Corridoni
1st week + feedback 2nd week + feedback
service
collaborative
evolutions
organization
communication
request
PAYMENT
Future Plan
COMMENT UPON
MAPPING THE STORES
STEP 5
STEP 4
prototyping
engage enable collect
engage enable collect
FEEDBACK
collaborative
EXHIBITION
Implementing (pick-up) networking (stores)
STEP 3
engage enable collect
implement digital platform
Meeting
STEP 2
STEP 1
SCARSELLINI
USABILITY TEST DIGITAL PLATFORM
engage enable collect
collaborative
STORYTELLING
PICK-UP VIDEO TUTORIAL
MANUAL
SURVEY
MAPPING THE STORES
STORES INVITATION
Future Plan SCARSELLINI
collaborative
collaborative
pick-up (common spaces)
engage enable collect
STEP 5
STEP 4
prototyping
engage enable collect
engage enable collect
FEEDBACK EXHIBITION
COMMENT UPON
STORYTELLING
USABILITY TEST DIGITAL PLATFORM
PICK-UP VIDEO TUTORIAL
MANUAL
implementation of the service
local store
Implementing (pick-up) networking (stores)
STEP 3
engage enable collect
implement digital platform
Meeting
STEP 2
STEP 1
digital platform
SURVEY
MAPPING THE STORES
STORES INVITATION
Future Plan
SURVEY
STORYTELLING
STORES INVITATION
FEEDBACK
STORYTELLING (DEVELOPMENT)
MAPPING THE STORES
enlarge the community engage enable collect
EXHIBITION
FEEDBACK
INVITATION
SURVEY
DIGITAL PLATFORM
SHOPPING BAG DECALOGUE
collaborative
STEP 5
engage enable collect
collaborative
introduce digital platform
STEP 4
networking (stores)
engage enable collect
STEP 3
Meeting
engage enable collect
BLOCKER CHECKS
Implementing (shopping-bag)
STEP 2
STEP 1
Corridoni
SURVEY
MAPPING THE STORES DECALOGUE
Future Plan
collaborative
collaborative
Corridoni
BLOCKER CHECKS
SURVEY
STORYTELLING
STORES INVITATION
engage enable collect
FEEDBACK
digital platform
STEP 5
introduce digital platform
engage enable collect
STEP 4
networking (stores)
STEP 3
Meeting
engage enable collect
shopping bag
Implementing (shopping-bag)
STEP 2
STEP 1
local store
enlarge the community engage enable collect
EXHIBITION
FEEDBACK
INVITATION
SURVEY
DIGITAL PLATFORM DECALOGUE
STORYTELLING (DEVELOPMENT)
MAPPING THE STORES
SURVEY
MAPPING THE STORES
implementation of the service
DECALOGUE
social street
social street
Spontaneus initiative on Facebook
Future Plan
prototyping
networking (stores)
engage enable collect
engage enable collect
engage enable collect
STEP 4
meeting
STEP 3
STEP 2
STEP 1
Implementing (stores sales) engage enable collect
collaborative
BLOCKER CHECKS
EXHIBITION MAPPING THE STORES
SUGGESTION CARD
COMMENT UPON
VIDEO TUTORIAL
FEEDBACK
LE SAcollaborative
MANUAL
SALES SURVEY
collaborative
STORYTELLING
MAPPING THE PICK-UP POINT
USABILITY TEST
MAPPING THE STORES
DECALOGUE
STORYTELLING
STORES INVITATION
Future Plan
LE SAcollaborative
collaborative
pick-up (common spaces)
local store
sales
prototyping
engage enable collect
networking (stores)
engage enable collect
engage enable collect
STEP 4
meeting
STEP 3
STEP 2
STEP 1
Implementing (stores sales) engage enable collect
collaborative
BLOCKER CHECKS
EXHIBITION MAPPING THE STORES
SUGGESTION CARD
COMMENT UPON
STORYTELLING
MAPPING THE PICK-UP POINT
USABILITY TEST
VIDEO TUTORIAL
MANUAL
DECALOGUE
FEEDBACK
MAPPING THE STORES
SALES SURVEY
STORYTELLING
STORES INVITATION
evaluation
eexperience exp ex xxp xpe per per pe errie iien een enc nncce
kknowledge kno kn now no owl wlle wle led edg edg ed dge ge Milkplease
Meeting
context research investigation
analysis
dip
synthesis
process
engaging
verify basics experimentation with communities collecting ecting
TOOOL TOOLBOX TOO OLLB LBBOX LBO OXX ennab enabling
CCD approach
evaluation
implement solution and future development
conclusion PLANNING TABLE
USABILITY TEST VIDEO EXHIBITION MANUAL LE SAcollaborative
3 SLIDES IN 3 MINUTES
INVITATION
STORYTELLING
SALES STORYTELLING
BLOCKER CHECKS
DECALOGUE
USABILITY TEST
BLOCKER CHECKS
collaborative
SHOPPING BAG
FEEDBACK collaborative
PICK-UP EXHIBITION
COMMENT UPON
SURVEY collaborative
TOOLBOX CCD approach
MAPPING THE STORES
SUGGESTION CARD
MAPPING THE STORES
DIGITAL PLATFORM
ENGAGE
ENABLE
COLLECT
PSS IMPLEMENTATION
conclusion makes shopping list
chooses time and place of delivery
payment
guarantee
pays by credit card
receives a notification
delivery
receives the goods
gives feedback to Milkplease
delivers the goods
gives feedback
trust balance
receives a notification of a new list
views the request
accepts
goes grocery shopping
reward
no flexibility
collaborative
receives the payment
collaborative
shopping bag collaborative
LE SAcollaborative
collaborative
organization
communication
request
PAYMENT
pick-up
sales
local store
Thank you collaborative