Collaborative Shopping / presentation

Page 1

collaborative How to support a startup prototyping collaborative services Serena Nardin


aims

prototyping

STRATEGY

engaging

enabling

collaborative

TOOLBOX implementing

collaborative service

CCD approach

collecting

collaborative communities


previous experience / Internship

pss prototype

Initiative: Cafè Réunion Project: TURAS


milkplease / startup

Startup Weekend (Trento, 2012) First Prototype (Berlin, 2013) project by:

Carmine Giardino Lodato Luciano Software engineer Computer scientist


milkplease / service

Milkplease

e-grocery

Platform 1 online order

2 receive the order

4 deliver the grocery shopping

Collaborative Service among neighbors

3 grocery shopping


milkplease / touchpoint

order digital platform

deliver


design process

experience

knowledge Milkplease

Meeting

context research investigation

analysis

dip

synthesis

process

engaging

verify basics experimentation with communities collecting

TOOLBOX enabling

CCD approach

evaluation

implement solution and future development


research

exxp experience exp ex xpe peer errie eri rien ien enc en ncce ce

knowledge Milkplease

Meeting

context research investigation

analysis

dip

synthesis

process

living labs creative communities

engaging

verify basics

Nutrire Milano Housing Lab Malmรถ Living Labs Ideas Sharing Lab Cittadini creativi Social Street

experimentation with communities collecting ecting methods and tools

TTOOLBOX TO OOOOLB OOLLB LBBOOX OX ennab enabling

CCD approach

Community Centered Design Approach

eevaluation ev val val va alluua alu uat atio ati tio ion on

implement solution and future development


research

exxp experience exp ex xpe peer errie eri rien ien enc en ncce ce

knowledge Milkplease

Meeting

context research investigation

Trust between strangers

analysis

dip

synthesis

process

engaging

verify basics

ill needs fulf Critical mass

Collaborative Services

Belief in the Commons

Idling capacity

experimentation with communities collecting ecting

TTOOLBOX TO OOOOLB OOLLB LBBOOX OX ennab enabling

CCD approach

eevaluation ev val val va alu alu lua uat attio ati ion io on

implement solution and future development


analysis

exxp experience exp ex xpe peer errie eri rien ien enc en ncce ce

knowledge Milkplease

Meeting

context research investigation

analysis

dip

synthesis

process

milkplease e-grocery

engaging

verify basics ver

competitors system map offering map customer journey map value proposition motivation matrix personas swot

experimentation with communities collecting ecting

TTOOLBOX TO OOOOLB OOLLB LBBOOX OX ennab enabling

CCD approach

eevaluation ev val val va alu alu lua uat attio ati ion io on

implement solution and future development


analysis of milkplease

makes shopping list

chooses time and place of delivery

payment

guarantee

pays by credit card

receives a notification

delivery

receives the goods

gives feedback to Milkplease

delivers the goods

gives feedback

trust balance

receives a notification of a new list

views the request

no flexibility

issues and weaknesses

accepts

goes grocery shopping

receives the payment

reward


synthesis

exxp experience exp ex xpe peer errie eri rien ien enc en ncce ce

knowledge Milkplease

Meeting

context research investigation

analysis

dip

synthesis

process

STRATEGY

TOOLBOX

engaging Neighborhood relations / collaboration Grocery shopping frequency / stores E-grocery products / delivery cost

verify basics

Scarsellini

experimentation identify and analyse with communities communities Corridoni ccollecting ecting ennab enabling

TTOOLBOX TO OOOOLB OOLLB LBBOOX OX CCD approach

Social Street

eevaluation ev val val va alu alu lua uat attio ati ion io on

implement solution and future development


experience

experience

knowledge Milkplease

Meeting

context research investigation

analysis

dip

synthesis

process

engaging

verify basics experimentation with communities collecting

TOOLBOX enabling

CCD approach

eevaluation ev val val va alu alu lua uat attio ati ion io on

implement solution and future development


Scarsellini

Villaggio Scarsellini

Initiative: Housing Lab PhD Research by Liat Rogel


Scarsellini / process First contact

SCARSELLINI

Milkplease

service

digital platform

streamline the service verify weaknesses

discover and fix issues

Analysis

Workshop

Prototype


Scarsellini / workshop

invitation


Scarsellini / Workshop

quando la spesa diventa social! quando la spesa diventa social! Milkplease

1.

u acq

a

pes

s isto

ine onl

Perchè Milkplease villaggio scarsellini? onf

sito web isto

4. consegna della spesa

supermercato

2. c

qu . ac

ao

3. spesa

rdin

e

supermercato

2. c

line

onf

n

ao

s spe

erm

!!!

1

temposito web

erm

ao

3. spesa

rdin

e

emergenza portaspesa soldi

4. consegna della spesa

portaspesa

scambio reciproco

portaspesa

vicini di casa collaborazione

gruppo

scambio reciproco

ďŹ ducia conoscenza

3 slides in 3 minutes


Scarsellini / workshop

suggestion-card


Scarsellini / result First contact

Analysis

Workshop

SCARSELLINI

Milkplease

service

digital platform

streamline the service verify weaknesses

discover and fix issues

FAILed

Prototype


Corridoni

Corridoni

Residential area via corridoni, Giussano Monza Brianza


Corridoni / process First contact

Analysis

Workshop

Prototype

Corridoni

1st week + feedback 2nd week + feedback collaborative

service

digital platform

get the essence re-design implementation prototype find other digital application


Corridoni / workshop

invitation


Corridoni / workshop

exhibition


Corridoni / workshop

comment upon


Corridoni / workshop

video exhibition


Corridoni / workshop

discussion


Corridoni / workshop

Corridoni

Planning Table

Mapping the stores


Corridoni / prototype 08:00 09:00

Monday Bread

Tuesday Bread

Wednesday

Thursday

Bread

Bread Market

Friday

Saturday

Sunday

Bread Newstand

10:00

Butchery

11:00 12:00 13:00 14:00 15:00 16:00

Beekeper

17:00 18:00

Water

Luca accepted

Groceries Water

esselunga shop list “Lista Marco”

delivered

19:00 20:00

Groceries esselunga shop list “Lista Andrea”

Luca accepted

Milk

Milk

Result first week of prototyping

Planned during the meeting

Offer

Posted during the week

Request

delivered


Corridoni / prototype

collaborative

New functions: organization

to plan the offers of deliveries to answer to the offers to remember all the tasks

communication

to make a quick offer to make a quick request to ask for some doubts

request

to make the exactly list of the desired products to visualized the same prices and scount of the supermarket

Result first week of prototyping

digital shared calendar Google Calendar

instant messaging service WhatsApp

app. to making a list of supermarket’s items Esselunga Casa


Corridoni / feedback

collaborative

survey responses: not interested

convenient interesting

service prototype

necessary

self-menaged and organized

future service

for free as an exchange of favours

satisfied demanding reasonable

all the street

dispose to deliver facing building

Result first week of prototyping

same building


Corridoni / prototype

collaborative

organization

communication

PAYMENT

request

Second week of prototyping

to pay the deliveries to make a balance between request and offer to foster the service and increse the number of offers and requests


Corridoni / prototype PAYMENT

by credits

collaborative

typology

frequency

n. of delivery

bonus

tot

Matteo c.

Bread

9

* Frequency

10

alessandro m. Giacomo P. Gianmaria S.

Water

5

* Weight

6

Valentina V.

Milk

5

alessandra B. Francesca P. Luca C.

Beekeper Grocery shopping

3+2 delivery to elderly neighbors out this group) 2

5

* “Outsider� * Elderly Quick * answer

7 3

alice p.

Market

3

3

marco g.

News-stand

4

4

andrea b. lara r.

Butchery

3

3

Second week of prototyping


Corridoni / prototype 08:00 09:00

Monday Bread

Tuesday Bread

Wednesday

Thursday

Bread

Bread Market Pharmacy

10:00

Friday Bread

Saturday

Sunday

Milk

Butchery

11:00 12:00

Alessandra

13:00

esselunga shop list “Lista Ale e Fra”

14:00 15:00

Brunelli accepted delivered

Cicloofficina

16:00

Ice-cream Green grocer

17:00 18:00

Groceries Water

Alice accepted delivered

19:00 20:00

esselunga shop list “Lista Matteo”

Milk

Bakery Groceries esselunga shop list “Lista ValentinaV” Luca accepted delivered

Groceries

esselunga shop list “Lista Alessandro” Water Francesca accepted 18:00-19:00

Water

Planned during the meeting

Offer

Posted during the week

Request

Milk

08:30 -09:00

delivered

second week of prototyping


Corridoni / result First contact

Analysis

Meeting

Prototyping

Corridoni

1st week + feedback 2nd week + feedback

service

collaborative

evolutions

organization

communication

request

PAYMENT


Future Plan

COMMENT UPON

MAPPING THE STORES

STEP 5

STEP 4

prototyping

engage enable collect

engage enable collect

FEEDBACK

collaborative

EXHIBITION

Implementing (pick-up) networking (stores)

STEP 3

engage enable collect

implement digital platform

Meeting

STEP 2

STEP 1

SCARSELLINI

USABILITY TEST DIGITAL PLATFORM

engage enable collect

collaborative

STORYTELLING

PICK-UP VIDEO TUTORIAL

MANUAL

SURVEY

MAPPING THE STORES

STORES INVITATION


Future Plan SCARSELLINI

collaborative

collaborative

pick-up (common spaces)

engage enable collect

STEP 5

STEP 4

prototyping

engage enable collect

engage enable collect

FEEDBACK EXHIBITION

COMMENT UPON

STORYTELLING

USABILITY TEST DIGITAL PLATFORM

PICK-UP VIDEO TUTORIAL

MANUAL

implementation of the service

local store

Implementing (pick-up) networking (stores)

STEP 3

engage enable collect

implement digital platform

Meeting

STEP 2

STEP 1

digital platform

SURVEY

MAPPING THE STORES

STORES INVITATION


Future Plan

SURVEY

STORYTELLING

STORES INVITATION

FEEDBACK

STORYTELLING (DEVELOPMENT)

MAPPING THE STORES

enlarge the community engage enable collect

EXHIBITION

FEEDBACK

INVITATION

SURVEY

DIGITAL PLATFORM

SHOPPING BAG DECALOGUE

collaborative

STEP 5

engage enable collect

collaborative

introduce digital platform

STEP 4

networking (stores)

engage enable collect

STEP 3

Meeting

engage enable collect

BLOCKER CHECKS

Implementing (shopping-bag)

STEP 2

STEP 1

Corridoni

SURVEY

MAPPING THE STORES DECALOGUE


Future Plan

collaborative

collaborative

Corridoni

BLOCKER CHECKS

SURVEY

STORYTELLING

STORES INVITATION

engage enable collect

FEEDBACK

digital platform

STEP 5

introduce digital platform

engage enable collect

STEP 4

networking (stores)

STEP 3

Meeting

engage enable collect

shopping bag

Implementing (shopping-bag)

STEP 2

STEP 1

local store

enlarge the community engage enable collect

EXHIBITION

FEEDBACK

INVITATION

SURVEY

DIGITAL PLATFORM DECALOGUE

STORYTELLING (DEVELOPMENT)

MAPPING THE STORES

SURVEY

MAPPING THE STORES

implementation of the service

DECALOGUE


social street

social street

Spontaneus initiative on Facebook


Future Plan

prototyping

networking (stores)

engage enable collect

engage enable collect

engage enable collect

STEP 4

meeting

STEP 3

STEP 2

STEP 1

Implementing (stores sales) engage enable collect

collaborative

BLOCKER CHECKS

EXHIBITION MAPPING THE STORES

SUGGESTION CARD

COMMENT UPON

VIDEO TUTORIAL

FEEDBACK

LE SAcollaborative

MANUAL

SALES SURVEY

collaborative

STORYTELLING

MAPPING THE PICK-UP POINT

USABILITY TEST

MAPPING THE STORES

DECALOGUE

STORYTELLING

STORES INVITATION


Future Plan

LE SAcollaborative

collaborative

pick-up (common spaces)

local store

sales

prototyping

engage enable collect

networking (stores)

engage enable collect

engage enable collect

STEP 4

meeting

STEP 3

STEP 2

STEP 1

Implementing (stores sales) engage enable collect

collaborative

BLOCKER CHECKS

EXHIBITION MAPPING THE STORES

SUGGESTION CARD

COMMENT UPON

STORYTELLING

MAPPING THE PICK-UP POINT

USABILITY TEST

VIDEO TUTORIAL

MANUAL

DECALOGUE

FEEDBACK

MAPPING THE STORES

SALES SURVEY

STORYTELLING

STORES INVITATION


evaluation

eexperience exp ex xxp xpe per per pe errie iien een enc nncce

kknowledge kno kn now no owl wlle wle led edg edg ed dge ge Milkplease

Meeting

context research investigation

analysis

dip

synthesis

process

engaging

verify basics experimentation with communities collecting ecting

TOOOL TOOLBOX TOO OLLB LBBOX LBO OXX ennab enabling

CCD approach

evaluation

implement solution and future development


conclusion PLANNING TABLE

USABILITY TEST VIDEO EXHIBITION MANUAL LE SAcollaborative

3 SLIDES IN 3 MINUTES

INVITATION

STORYTELLING

SALES STORYTELLING

BLOCKER CHECKS

DECALOGUE

USABILITY TEST

BLOCKER CHECKS

collaborative

SHOPPING BAG

FEEDBACK collaborative

PICK-UP EXHIBITION

COMMENT UPON

SURVEY collaborative

TOOLBOX CCD approach

MAPPING THE STORES

SUGGESTION CARD

MAPPING THE STORES

DIGITAL PLATFORM

ENGAGE

ENABLE

COLLECT

PSS IMPLEMENTATION


conclusion makes shopping list

chooses time and place of delivery

payment

guarantee

pays by credit card

receives a notification

delivery

receives the goods

gives feedback to Milkplease

delivers the goods

gives feedback

trust balance

receives a notification of a new list

views the request

accepts

goes grocery shopping

reward

no flexibility

collaborative

receives the payment

collaborative

shopping bag collaborative

LE SAcollaborative

collaborative

organization

communication

request

PAYMENT

pick-up

sales

local store


Thank you collaborative


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