Serena Bales Portfolio by Serena Richardson Bales

designsbyserena.com

AMERICAN INSURANCEFAMILY

Employment at

Software Used Job Duties Adobe CC • InDesign • Photoshop • Illustrator • Acrobat Microsoft • Word • PowerPoint • Excel • Outlook • Teams ZOOM Design • Pre-press • Layout • Color correction Art Direction • Project/team lead • Art direction • Press checks and approvals • Institute DevelopmentBranding SKILLS Apple MAC platform Illustration • Concept sketching • Technical and realistic • Digital and traditional • 2D & 3D Additional • Project specific research • Agile Methodology • Brand development & manage • Concept development • Digital Asset Management (DAM) • Lean Methodology

• Provide designs, illustrations, copy, editing support, and banding guidelines for company events, correspondence, posters, banners, electronic media, book layouts, bulk mailings, and etc.

Spherion, Madison, WI § August 2015–June 2018

• Redesigned the corporate billing statement and customer facing correspondences to incorporate color and new formatting - 2018

– Assist in reviewing resumes, interviewing, and hiring design contingent workers and a full-time designer Lead graphic designer workload meetings

3 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004

Full-Time Employee

– Institute Venture Capital Report - 2022 SPARK Building Guide, 2021

• Redesigned the Atlas Property letters. These letters consist of either a point or a range estimate that is sent out from the agent to potential customers who own homes.- 2021

SENIOR GRAPHIC DESIGNER

On-site Contractor

§ June 2018 – Present

Lead Designer Highlights LIFE Product Playbook - 2022 Guide to Allyship - 2022

– Madison Area Attractions for New Employees - 2018 Corporate Responsibility Report - 2018, 2019, 2020

• Lead designer for the Enterprise One Platform correspondence. These customer facing documents consists of billing statements, letters, quotes, decs, and etc for American Family and its’ operating companies. Provided designs and branding guidance for team members.

• Prepare files for print, digital hand-offs, and conduct press checks.

• Worked cohesively with HR, Marketing, Branding, Product Lines, and Communication Departments on marketing or branding projects.

– On RFP Team for selecting a new Digital Asset Management Tool

• Leadership roles for the Graphic Design team in CT&O:

– Used Agile Methodology for the records management and E1P Using Lean Methodology

Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 CORPORATE RESPONSIBILITY REPORT 2018 Corporate Responsibility Report • 76 pages • Size: 12” x 9” Click here Link to 2018, 2019, and 2020 Corporate Responsibility Reports • Press Print • Documents are on AmFam.com • Material: Recycled Paper • Full Color (PMS and CMYK) • Perfect Bound1 Art directed photo shoot of executives, building, and front cover. CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

5 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 At time when our customers, employees andcommunities were navigating through once-in-a-lifetime pandemic, the mission, vision and values ofAmerican Family Insurance were never more relevant.Even before COVID-19 was declared global pandemic, we were planning for how to best care for our people, so they could support our customers.We were ready. And we stepped in during tumultuous time foreveryone.We made an impact with our actions.This report highlights those actions and more.Our communities not only faced epic health andeconomic crises during 2020, they faced equally historicleadership and racial crises.We focused on all fourbecause they demanded action and results.We sought and continue to look for – innovative solutions that help our customers, empower our people, and addresssocietal issues affecting our communities. For years, we’ve stood with the LGBTQ community and fully supported the 2020 Supreme Court ruling protecting LGBTQ people from employment discrimination.We also added our company name to the“Hispanic Promise,” nationalpledge to hire, promote, retain and celebrate Hispanic/Latinxpeople in the workplace and community.American Family remains dedicated to tackling climateresiliency, too.We signed the“We Are Still In”pledge,commitment to meet requirements laid out by the Paris Climate Accord, while encouraging othercompanies to join us. During challenging times, we led our industry, providingcustomers with exceptional service and value.We put the safety of our people and support of our customers first, while also using our financial strength, resourcesand voices to give back to our communities,and protect our environment.In 2021, we solidified our commitment to expanding this work, pledging $105 million over five years through our Free to Dream initiative, which will strengthen communitypartnerships that bridge equity gaps, build healthy,sustainable communities and fight for social justice.Our actions truly speak to who we are as company: agile, resilient, caring and inclusive. Our employees and agency owners displayed and continue to display thesequalities as they serve our customers and communities.The future is brighter, and our communities are stronger when we work together.We hope the stories in this report inspire you the way they’ve inspired us. ChairandCEOJackSalzwedelspeaking EnterprisePresidentandCEO-ElectBillWestrate. Chair and CEO EnterprisePresidentandCEO-Elect TOGETHERSTRONGER The stories, people and results included in this report display our passion for coming together with our customers, employees and agency owners to drive positive economic, social and environmental change. These issues are core to American Family’s business strategy.Tackling them with our communities, local nonprofit partners, and the support of our employees and agency owners, has and will continue to make us stronger together. There’s an expectation for business to lead – to act – in this moment. And American Family led with our words and actions. Through the American Family Insurance Institute for Corporate and Social Impact, we funded more than $11 million worth of venture investments in startups focused on social good.To support COVID-19 relief efforts, we committed nearly $7 million to community partners assisting those most in need. We also led our industry in returning more than half billion dollars to our customers in premium relief. amfam.com/about/corporate-responsibility 2020CorporateResponsibilityReport CORPORATE RESPONSIBILITY REPORT OUR INSPIRATION FORWARD Not only is American Family Insurance making deep investments in our communities and in our sustainability efforts, we’re also committed to the future in the way we invest in our employees and recruit our talent. We’ve found that our strongest way forward is through our people our diverse, innovative and dedicated employees. Giving them the tools they need to succeed, through targeted training, mentorships and professional challenges, has put our company on pathway that helps us grow and allows us to achieve transformational change that aligns with our values. TRANSFORMATION American Family is developing innovative products that protect our customers and their dreams. We’re attracting highly skilled specialists in data science, software engineering, data analytics and other advancing fields to create stronger foundation for our expanding business. The end result is momentum from place of strength, allowing us to meet ever-changing challenges for our customers, within our company and within our communities. As we integrate our work with new technologies and new thinking, we’ve committed ourselves to process of learning and growth for our employees. Initiatives such as Changing Nature of Work and Ignite our process improvement and innovation area broaden our belief in what’s possible, as individuals and as company. We’ve established pathways for learning that are igniting new conversations and opening doors to new ideas. We support diverse sources for education in essential future skills, such as data and digital literacy, emotional intelligence, growth mindset, inclusive excellence and transformational leadership. We’re at point where we can deploy the right people, assets, data and capabilities to tackle new risks and seize opportunities. The acceptance of varying points of view built on new knowledge has the potential to help us create great change in the way we protect our customers and support our communities. We recognize the changing nature of work requires a comprehensive approach to developing our existing workforce, attracting top talent and supporting a highly collaborative and agile work experience. Because of that, we launched a robust learning portal that supports our diverse workforce with the necessary skills to compete in the future while elevating the individual learner experience. At American Family, we inspire, protect and restore dreams. In the digital era, that means putting the best talent into a culture of innovation to reinvent an industry that makes everyone’s lives better. –JAN KITTOE Talent Development and Ignite Vice President –AMAN CHADHA, Talent Acquisition Vice2019PresidentCorporate Responsibility Report 1413 Ours Sustain OUR FRAMEWORK American Family’s corporate responsibility mission to make meaningful difference in our communities and our environment and for our people as proactive protectors of what matters most. We serve this mission through the following: We lead collaboration in community involvement and empower our communities to be more socially impactful and resilient. We reduce our environmental footprint by integrating sustainability principles and practices throughout our company and our communities. We foster culture of diverse and inclusive well-being for ourselves, our customers and our communities. INVESTING IN COMMUNITIESOUR SUSTAININGENVIRONMENTOUR OUREMPOWERPEOPLE We protect what matters most by partnering with others to help find solutions to problems facing our customers and our communities where they – and we – live. We want to create positive social, environmental and economic impact because we believe that leads to more flexibility in how we ALL pursue dreams. We account for the voices and needs of all our customers, employees and communities. We believe corporate responsibility means being a leader that creates a positive economic, social and environmental impact, together with measurable benefits for our customers, employees, agency owners and the world around us. PERFORMANCEPROGRESSRESPONSIBILITYCORPORATEAND At American Family, we understand the importance of measuring what matters. We have been intentional about reporting on our progress and performance. While many measurements related to corporate responsibility and sustainability exist, we continue to work with corporate stakeholders to identify the most critical measurements or key performance indicators (KPIs) highlighted throughout the report and captured in detail in the Appendix. OGVERNANCE FORMANCE Reduce our environmental footprint by communitiesourandsustainabilityintegratingprinciplespracticesthroughoutcompanyandour Lead collaboration in community involvement and empower communitiesourto be moreimpactfulsociallyandresilient Foster a culture of diverse and inclusive well-being for ourselves, our customers and our communities PEOPLE ENVIRONMENTCOMMUNITY 2019 Corporate Responsibility Report 3029 Ours to Sustain PEOPLE Investing in our communities: We lead collaboration in community involvement and empower our communities to be more socially impactful and resilient. OUR RESPONSIBILITYCORPORATE Sustaining our environment: We reduce our environmental footprint by integrating sustainability principles and practices throughout our company and our communities. Empower our people: We foster culture of diverse and inclusive well-being for ourselves, our customers and our communities. American Family’s corporate responsibility mission is to make meaningful difference in our communities, our environment and for our people as proactive protectors of what matters most. We serve this mission through the following: COMMUNITIES ENVIRONMENT We protect what matters most by partnering with others to help find solutions to problems facing our customers and our communities where they and we live. We want to create positive social, environmental and economic impact because we believe that leads to more flexibility how we ALL pursue dreams. We account for the voices and needs of all our customers, employees and communities. We believe corporate responsibility means being leader that creates positive economic, social and environmental impact, together with measurable benefits for our customers, employees, agency owners and the world around us. CORPORATE RESPONSIBILITY PROGRESS AND PERFORMANCE At American Family, we understand the importance of measuring what matters. We have been intentional about reporting on our progress and performance. While many measurements related to corporate responsibility and sustainability exist, we continue to work with corporate stakeholders to identify the most critical measurements or key performance indicators (KPIs) highlighted these pages and captured in detail in the data pages the end of this report. View more of our corporate responsibility story by using the QR code below. amfam.com/about/corporate-responsibility 2020 Corporate Responsibility Report PRESERVING HISTORY, PROMOTING DIALOGUE the aftermath of the killing George Floyd, American Family Insurance asked community leaders in Madison, Wisconsin, how the company could help the fight for racial justice and equality. Local Circuit Court Judge Everett Mitchell responded quickly: As part of ongoing social justice efforts, find way to preserve the images and emotions of this moment so they are not forgotten. That was the beginning of “Let’s Talk About It,” pictorial book of the city-commissioned murals that lined Madison’s State Street, landmark pedestrian street with small stores, restaurants and theatres, connecting the state’s Capitol with its flagship campus. The 100-plus murals, some spanning up to quarter-block, were created primarily by area artists of color and commissioned by the City of Madison Arts Commission. The artists used the plywood covering the windows downtown businesses following Floyd’s killing by Minneapolis police officer as their canvasses. The death sparked weeks of protests for racial justice in Madison and across the nation. Most the images are accompanied by photos of the artists and their thoughts about their work. OUR INSPIRATION FORWARD A DIVERSITY, EQUITY AND INCLUSION INFLUENCER “We want to be known diversity, equity and inclusion influencer in our communities,” says Yasir Kamal, Inclusive Excellence Vice President. It’s an important goal for the American Family enterprise and touches nearly every facet of our business, from product development and customer service to recruitment, hiring and retention to marketing partnerships and community support. It’s incorporated into what we do and how we do it. In 2020, we made more progress, in deeper ways, than we ever expected in such an unusual year. We hosted training and forums for employees, leaders and our agency owners to talk openly about experiences racism and discrimination; we launched new business resource groups (BRGs) American Family and our enterprise companies, including groups for Southeast/East Asian, South Asian, African American/Black, Hispanic/Latinx employees and allies; and we added three diverse members our board of directors: Rosie Rios, former treasurer of the United States, Sheri Edison, legal executive, and Antoinette Leatherberry, risk and financial executive (who joined the board in 2021). Our discussions and the work of our BRGs will influence our business decisions as we move forward, and the work to further the diversity of our teams already We’veunderway.expanded our recruiting efforts in deliberate and targeted ways, focusing on historically Black colleges and universities and partnerships with organizations that support development and recruitment of diverse employees and leaders. And, we’ve launched training around inclusive hiring practices for our recruiters and leaders. “ We want to be known as diversity, equity and inclusion influencer in our communities. ” The American Family Insurance Institute for Corporate and Social Impact coordinated and designed the book, addition to funding its printing and distribution. Copies of “Let’s Talk About It” were provided to the artists and other interested parties and organizations, including schools, nonprofits and libraries, free of charge. “We took Judge Mitchell’s words to heart,” said Nyra Jordan, social impact investment director at the Institute and project director for the book. “We embraced this book as not only an opportunity to preserve history, but also as way to promote discussion and action that addresses systemic racism.” addition to its involvement the book, American Family offered the mural artists access to free business accelerator program for visual artists that helped them with copyright law, compensation models, mentorship, networking, and other support. total of 19 artists participated in the program, Fellowship.art, which is run by gener8tor, regional startup accelerator. amfam.com/about/corporate-responsibility 212020 Corporate Responsibility Report CLIMATE COMMUNITYANDRESILIENCE At American Family, we acknowledge the complex systemic social issues facing individuals and communities across the globe. The COVID-19 pandemic served as wake-up call, illuminating the health, safety, and access disparities facing Black, Indigenous, and people of color. Climate change only further exacerbates these challenges. Climate change negatively affects human health and safety, quality of life and economic growth. Our collective response to the pandemic can be used as model for how we can come together to address these interconnected issues. While we all experience the impacts climate change, the most vulnerable populations are the ones most affected. This puts our customers and the communities we serve at risk. GLOBAL AND NATIONAL IMPACTS OF CLIMATE CHANGE IN 2020 For the first time the survey’s 10-year history, the 2019 World Economic Forum Global Risks Report ranked all of the top five global risks as being environmental. In 2020, those same five environmental risks made into the top six, with infectious disease being first in impact and second in likelihood. Climate action failure ranked first in likelihood and second in impact. Worldwide economic losses from natural disasters were estimated at $268 billion 2020. Of that, insured losses represented 46% for total $97 billion, leaving global protection gap of 65% or $171 billion dollars. The year 2020 was the second highest global land and ocean temperature year on record. The United States experienced 22 weather or climate disasters, shattering the previous annual record 16 events in 2011 and 2017. This was the sixth consecutive year (2015-2020) recorded in which 10 or more billion-dollar weather and climate disasters impacted the United States. The nation’s three largest wildfires in Colorado history and five of the six largest wildfires in California history occurred during 2020, making the most active wildfire year on record. record seven events linked to landfalling hurricanes or tropical storms generated over $1 billion in damages. LOOKING FORWARD As climate change continues to cause an increase the frequency and severity of weather events, the humanitarian and financial impact natural disasters expected to grow. This will require climate resilience and mitigation strategies to navigate new forms of volatility, rethink access to capital, and reduce the protection gap as risks are amplified an increasingly interconnected world. The insurance industry at the forefront climate action, serving as one of the primary mechanisms for risk valuation, monetization, transfer and recovery. this industry, American Family has the opportunity to lead. As part of our corporate responsibility commitment, American Family developing strategies to better understand the impacts of climate change. We’re continuing to invest in high-impact social entrepreneurs and startups that are tackling more just transition to climate adaptation and mitigation through technology, products, services and programs. We are actively making direct investments in startups through our social impact venture fund, as well building programs and partnerships around climate risk and community resilience. 2020, we signed the “We Are Still In” pledge, which stated our support climate action as outlined the 2015 Paris Agreement. We used this platform to announce our goal to achieve carbon neutrality across scope and emissions by 2030. We launched Climate Risk and Resiliency Working Group as well as Youth Climate Collaborative, partnership with youth climate advocates, government officials and business leaders. These groups will be engaging conversation with the goal opening opportunities for action that strengthen our role climate action and community resilience. To enhance climate and community resilience across the country, American Family committed to acting now. We believe reducing our environmental impact, understanding the issues of environmental injustice, and pursuing just approach to climate risk adaptation and mitigation will support thriving and more socially just future for our colleagues, our customers and our communities. THE YEAR WE PLAN TO ACHIEVE NEUTRALITYCARBON ACROSS SCOPE 2, AND EMISSIONS 2030 “ To enhance climate and community resilience across the country, American Family is committed to acting now. ” amfam.com/about/corporate-responsibility 1716 2020 Corporate Responsibility Report 2019 Corporate Responsibility Report • 70 pages • Size: 12” x 9” 2020 Corporate Responsibility Report • 28 pages • Size: 8.5” x 11” CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

completed, circle cut to size, and box added Mock-up

Large

Mock-up idea of using an actual dog collar with dog tag. format printing completed, circle cut to size, and dog collar on Bay printing idea of actual piece on Bay

using an

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 6 • Size: Various sizes up to 48”x72” • Large Format Print • Branding Colors - PMS and CMYK National Headquarters B1 Corridor Walkway Photo mock-up of the bays in B1 corridor located at the AmFam NHQ. This is to show the business partner what it would look like when it is completed.

box with printed Final

addedFinal piece

4. the fasted Hispanic-Americangrowingpopulations gradsdigitallyYoung,savvylookinggettheir skyrocketing Leading the O N W M Housing prices have doubledlastyears. Each of these locators will be glued on map in the state locations. The legend in the lower right will be seperate piece that also will be glued on. This is to give some demention to the map. Award on Circle Foam core for 3D effect. Glued on CircleAmFamFoamcore for 3D effect. Glued on Circle

Large format printing completed with car engraved and circle cut to size.

9. Large format

7 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 • Large Format Print • Materials: Yuppo, foam board, magnets • Branding Color s - CMYK CONNECT - VEGAS OFFICE What the logo looks like in the Vegas space Stud WallofCenter 36.9715”14.45” 14.45” 16” 22.75” 16”21” 76” 16.916” 39.6704” Rendering of the space to visually see what it would look like. Measurements provided to the installers for placement in the space. StudStud Stud Stud WallofCenter 64.25” 32.125” 36.9715”14.45” 14.45” 16” 22.75” 16”21” 76” 16.916” 39.6704” Rendering of the space to visually see what it would look like. Measurements provided to the installers for placement in the space. CONNECT - VEGAS OFFICE What the logo looks like in the Vegas space after installed. Stud WallofCenter 64.25” 32.125” 36.9715”14.45” 14.45” 16” 22.75” 16”21” 76” 16.916” 39.6704” Rendering of the space to visually see what it would look like. Measurements provided to the installers for placement in the space. • Large Format Print • Branded Color s • Created space renderings • Created spec sheet for installer s Office Signage Entry Door logo on glass door Conference Room White Board CONNECT - VEGAS OFFICE What the logo looks like in the Vegas space after installed. Stud Stud WallofCenter 32.125” 36.9715”14.45” 14.45” 16” 22.75” 16”21” 76” 16.916” 39.6704” Rendering of the space to visually see what it ENVIRONMENTAL GRAPHICS • Large Format Print • Materials: Vinyl Word Walls • Large Format Print • Materials: Vinyl • Branding Color s - CMYK CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

COVERAGE OtherStructuresDwelling $5,000 PersonalProperty $86,500 PersonalLiability $300,000 MedicalExpense $5,000 AdditionalLivingExpense $1,500AllPeril$34,600 TOTALESTIMATEDANNUALPREMIUM $531.00 Pleasegivemeacallat (920)295-6119 foryourfreequote,andtoaskanyquestionsyoumayhave. Sincerely,I’mheretohelp. TabithaPierce AgentTabithaPierce YOURNEIGHBORHOOD AGENT TabithaPierce tpierce@amfam.comPrinceton,624WWaterStAgentWI54968 ****Coveragesanddiscountssubjecttoterms,conditionsandavailability.Actualpremiummayvaryandwillbebasedonadditionalinformationfromyouandothersourcesaswellasyourselectedcoverages,***EstimatedPremiumalsoassumeseligibilityforhome,auto,autopayandpaperlessdiscounts.limitsanddiscounteligibilityonthedateyouapply. PremiumEstimate -Basedonpublic information for W745SunnysideRd and similarhomes inyourarea. Estimated MonthlyPayment** $44.00 decreasethispayment.**** 000001EC100MAA1001210404 026860 001 BRETT GERNER W745 SUNNYSIDE RD STOPBYORCALLMETOLEARNMORE. (920)295-6119 [NON-ADDRESS [COUNTRY][CITY[DELIVERY[RECIPIENT][INFORMATION/ATTENTION]DATA]ADDRESS]STATE12345-1234] See back more specific coverage limits. Derek Roberts, Agent Derik Roberts Agency 6000 American Parkway, Ste. Madison, WI 53783 Call: (000) 000-0000 Email: droberts@amfam.com Hi Homeowners<Name>, like you know the right insurance key to protecting the dreams you work so hard to achieve. As your local American Family agent, want to make sure you’re prepared for the unexpected, while giving you choices on coverage and savings. Interested in learning more? GIVE ME CALL TODAY AT (000) 000-0000 Sincerely, <Agent signature> Here’s a quick look at what you can expect with American Family. PREPARE FOR THE UNEXPECTED There are some things simply out of your control. That’s why we’re always offering more ways you can better prepare for the Equipmentunexpected.Breakdown Coverage Service Line Coverage • Hidden Water Coverage MORE CONTROL OVER WHAT YOU PAY From features that give back easily earned discounts, you'll find many ways to save with American Family. Diminishing Deductible Safe, Secure, Smart Home Discount Interested in learning more about how you can take control of your insurance and prepare for the unexpected with American Family? Don’t hesitate to reach out for your free quote today. (000) 000-0000 On average, customers who bundle auto and home insurance save up to 28%.** + 28% SAVINGS= Curious about these coverages and savings? See back of letter learn more! [Agency [ANYRETURNName]ADDRESS]CITYSTATE12345-1234] Yourinside!estimate CUSTOMIZEYOURCOVERAGE. SERVICELINECOVERAGE Protectyourhome(andyourwallet)fromcostlyrepairsifyourwater,sewerorpowerlinesaredamagedbycollapse,treerootsorevenwearandtear.***** EQUIPMENTBREAKDOWNCOVERAGE

COVERAGELIMITS Dwelling $173,000$5,000 PersonalProperty $86,500 PersonalLiability $300,000 MedicalExpense $5,000 AdditionalLivingExpense $1,500AllPeril$34,600 $531.00 Pleasegivemeacallat (920)295-6119 foryourfreequote,andtoaskanyquestionsyoumayhave. Sincerely,I’mheretohelp. TabithaPierce AgentTabithaPierce YOURNEIGHBORHOOD AGENT

We want you to understand your estimate and be confident you have the coverage you need to protect what matters most. Here’s quick overview of what you could pay for coverage. To learn more, give me call! A SNAPSHOT OF YOUR PERSONALIZEDCOVERAGEESTIMATEFORLIVING EXPENSES Loss of Use Coverage (Coverage D) Helps pay for expenses such as hotel stays and food should your home become unlivable. Policy limit: [$XXX,XXX] COVERAGE WHEN ACCIDENTS HAPPEN Personal Liability (Coverage E) Provides financial protection for property damage and injury others. Policy limit: [$XXX,XXX] COVERAGE FOR MEDICAL EXPENSES Medical Expense Coverage (Coverage F) Helps pay medical expenses to others. Policy limit: [$XXX,XXX] COVERAGE FOR YOUR HOME Dwelling Coverage (Coverage A) Protects your home — think roof, walls, floor, siding and windows. Policy limit: [$XXX,XXX] COVERAGE FOR OTHER STRUCTURES Other Structures Coverage (Coverage B) Protects structures such as detached garages, sheds, fences or pools. Policy limit: [$XXX,XXX] COVERAGE FOR YOUR THINGS Personal Property Coverage (Coverage Helps replace repair items such as clothing, jewelry, appliances, furniture and electronics. Policy limit: [$XXX,XXX] ESTIMATED DEDUCTIBLE [$XXX,XXX] American Family Mutual Insurance Company, S.I. American Family Insurance Insurance Company Wisconsin Midvale Indemnity Company American Family Life Insurance Company, 6000 American Parkway, Madison 53783 Some auto products underwritten by The General Automobile Insurance Services, Inc. (The American Family Mutual Insurance Company, S.I. 019426 ©2021 1/21 underwriting the auto policy. Discounts may not apply all coverages on auto property policy. PREPARE FOR THE UNEXPECTED Equipment Breakdown Coverage Did you know nearly in appliances fail their first years? This coverage protects you from expensive repair replacement costs for breakdown of equipment including refrigerators, ovens and stoves, washer dryers, furnaces and water heaters, home security systems and more.* Service Line Coverage Protect your home (and your wallet) from costly repairs your water, sewer or power lines are damaged by collapse, tree roots or even wear and tear. Hidden Water Coverage leak you can’t see within the walls, floors, ceilings, cabinets or anywhere else that isn’t visible can cause expensive damage to your home. Adding this optional coverage provides wider net protection.** TAKE CONTROL OF WHAT YOU PAY Diminishing Deductible Get rewarded for being responsible homeowner with this optional coverage! We’ll credit your deductible $100 each year (up to your policy maximum) to help you better prepare for the out-of-pocket costs when you have claim.*** Safe, Secure, Smart Home Discount We know safety top of mind as homeowner. That’s why, when you equip your home with qualifying smart home device, you can save on your policy. CALL TODAY AT (000) 000-0000 According report by Consumer Reports. Equipment breakdown coverage only provides coverage equipment that needs repairs or replacement will pay for costs repair replace $100,000 once $500 deductible has been met. Refer policy document detailed covered items. within plumbing, heating, A/C, sprinkler home appliance. Refer your policy documents damage limited to coverage limits provided by your homeowners policy. all property deductibles We want you to understand your estimate and be confident you have the coverage you need to protect what matters most. Here’s quick overview of what you could pay for coverage. To learn more, give me call! A SNAPSHOT OF YOUR PERSONALIZEDCOVERAGEESTIMATEFORLIVING EXPENSES Loss of Use Coverage (Coverage D) Helps pay for expenses such as hotel stays and food should your home become unlivable. Policy limit: [$XXX,XXX] COVERAGE WHEN ACCIDENTS HAPPEN Personal Liability (Coverage E) Provides financial protection for property damage and injury others. Policy limit: [$XXX,XXX] COVERAGE FOR MEDICAL EXPENSES Medical Expense Coverage (Coverage F) Helps pay medical expenses to others. Policy limit: [$XXX,XXX] COVERAGE FOR YOUR HOME Dwelling Coverage (Coverage A) Protects your home — think roof, walls, floor, siding and windows. Policy limit: [$XXX,XXX] COVERAGE FOR OTHER STRUCTURES Other Structures Coverage (Coverage Protects structures such as detached garages, sheds, fences or pools. Policy limit: [$XXX,XXX] COVERAGE FOR YOUR THINGS Personal Property Coverage (Coverage Helps replace or repair items such as clothing, jewelry, appliances, furniture and electronics. Policy limit: [$XXX,XXX] ESTIMATED DEDUCTIBLE [$XXX,XXX] American Family Mutual Insurance Company, S.I. American Family Insurance Insurance Company of Wisconsin Midvale Indemnity Company American Family Life Insurance Company, 6000 American Parkway, Madison 53783 Some auto products underwritten by The General Automobile Insurance Services, Inc. (The American Family Mutual Insurance Company, S.I. 019426 ©2021 1/21 underwriting the auto policy. Discounts may not apply coverages on an auto property policy. PREPARE FOR THE UNEXPECTED Equipment Breakdown Coverage Did you know nearly appliances fail their first years? This coverage protects you from expensive repair or replacement costs for breakdown of equipment including refrigerators, ovens and stoves, washer dryers, furnaces and water heaters, home security systems and more.* Service Line Coverage Protect your home (and your wallet) from costly repairs your water, sewer or power lines are damaged by collapse, tree roots or even wear and tear. Hidden Water Coverage leak you can’t see within the walls, floors, ceilings, cabinets or anywhere else that isn’t visible can cause expensive damage to your home. Adding this optional coverage provides wider net protection.** TAKE CONTROL OF WHAT YOU PAY Diminishing Deductible Get rewarded for being responsible homeowner with this optional coverage! We’ll credit your deductible $100 each year (up to your policy maximum) to help you better prepare for the out-of-pocket costs when you have claim.*** Safe, Secure, Smart Home Discount We know safety top of mind as homeowner. That’s why, when you equip your home with qualifying smart home device, you can save on your policy. CALL TODAY AT (000) 000-0000 According report by Consumer Reports. Equipment breakdown coverage only provides coverage equipment that needs repairs replacement will pay costs repair or replace $100,000 once $500 deductible has been met. Refer policy document for detailed covered items. within plumbing, heating, A/C, sprinkler home appliance. Refer your policy documents damage limited coverage limits provided your homeowners policy. all property deductibles Note: eligible discounts may decrease this payment. ESTIMATED MONTHLY PAYMENT* $48.95 *Estimated premium created assuming good credit rating, clear driving record and prior auto, AutoPay and Paperless discounts. Coverages and discounts subject terms, conditions and **Discount and savings amounts and eligibility will vary. Some restrictions apply. Discounts may vary state, property policy form and company underwriting homeowners policy. Discounts may apply coverage on property policy. Discounts apply policy. CUSTOMIZEYOURCOVERAGE. SERVICELINECOVERAGE Protectyourhome(andyourwallet)fromcostlyrepairsifyourwater,sewerorpowerlinesaredamagedbycollapse,treerootsorevenwearandtear.***** EQUIPMENTBREAKDOWNCOVERAGE

COVERAGELIMITS Dwelling $173,000$5,000 PersonalProperty $86,500 PersonalLiability $300,000 MedicalExpense $5,000 AdditionalLivingExpense $34,600 Deductibles $1,500AllPeril Pleasegivemeacallat (920)295-6119 foryourfreequote,andtoaskanyquestionsyoumayhave. Sincerely,I’mheretohelp. TabithaPierce AgentTabithaPierce YOURNEIGHBORHOOD AGENT TabithaPierce

Nearly1in5newappliancesfailintheirfirstyear--andrepairsandreplacementscanbeexpensive!Getprotectionforyourtelevision,washeranddryer,refrigeratorandmore.******DearBrett,Youhaveplentyofcompaniesandagentstochoosefrom,butnotallofthemcangetyouthediscounts*andotherbenefitsthatgobeyondsavingyoumoney.Iwanttoexceedyourexpectations.AsanAmericanFamilyInsuranceadvisorinyourarea,Ihavetheexperienceandpassiontohelpyoucustomizecoveragethatfitsyourfamily. *****Coverageprovidedupto$10,000peroccurrencecoverageoncea$500deductibleismet.**Estimatedpremiumiscreatedbyassumingagoodcreditrating,cleardrivingrecordandnopriorclaims.Propertycharacteristicsusedarecreatedbasedonpublicrecordinformationandinformationabout*Discountsvarybystate,propertypolicyformandcompanyunderwritingtheautopolicy.Discountsmaynotapplytoallcoveragesonanautoorpropertypolicy.tpierce@amfam.comPrinceton,624WWaterStAgentWI54968typicalhomesinyourlocalgeographicarea.limitsanddiscounteligibilityonthedateyouapply.

Agent marketing correspondence sent to potential customer. These custom pieces were sent in a scheduled timeline to each customer. This correspondence was to help sales in home insurance. The letters to the right increased sales by 12%.

ATLAS Agent Correspondence Program

PremiumEstimate -Basedonpublic information for W745SunnysideRd and similarhomes inyourarea. Estimated MonthlyPayment** $44.00 decreasethispayment.**** BRETT GERNER W745 SUNNYSIDE RD GREEN LAKE WI 54941-8906 STOPBYORCALLMETOLEARNMORE. (920)295-6119 Estimated premium created assuming good credit rating, clear driving record and prior claims. Property characteristics used created based public record information and information about typical premium may vary and based on additional information from you and other sources well your selected coverages, limits and discount eligibility the date apply. Discount savings amounts and eligibility will vary. Some restrictions apply. Discounts may vary state, property policy form and company underwriting the homeowners policy. Discounts may not apply CUSTOMIZEYOURCOVERAGE. SERVICELINECOVERAGE Protectyourhome(andyourwallet)fromcostlyrepairsifyourwater,sewerorpowerlinesaredamagedbycollapse,treerootsorevenwearandtear.***** EQUIPMENTBREAKDOWNCOVERAGE

PremiumEstimate -Basedonpublic information for W745SunnysideRd and similarhomes inyourarea. MonthlyPayment** $44.00 Note:eligiblediscountsmay decreasethispayment.**** BRETT GREENGERNERLAKEWI 54941-8906 STOPBYORCALLMETOLEARNMORE. (920)295-6119 [NON-ADDRESS [COUNTRY][CITY[DELIVERY[RECIPIENT][INFORMATION/ATTENTION]DATA]ADDRESS]STATE12345-1234] Derek Roberts, Agent Derik Roberts Agency 6000 American Parkway, Ste. Madison, WI 53783 Call: (000) 000-0000 Email: droberts@amfam.com Hi Homeowners<Name>, like you know the right insurance key to protecting the dreams you work so hard to achieve. As your local American Family agent, want to make sure you’re prepared for the unexpected, while giving you choices on coverage and savings. Interested in learning more? GIVE ME CALL TODAY AT (000) 000-0000 Sincerely, <Agent signature> Here’s a quick look at what you can expect with American Family. PREPARE FOR THE UNEXPECTED There are some things simply out of your control. That’s why we’re always offering more ways you can better prepare for the Equipmentunexpected.Breakdown Coverage Service Line Coverage Hidden Water Coverage MORE CONTROL OVER WHAT YOU PAY From features that give back to easily earned discounts, you'll find many ways to save with American Family. Diminishing Deductible Safe, Secure, Smart Home Discount Interested in learning more about how you can take control your insurance and prepare for the unexpected with American Family? Don’t hesitate to reach out for your free quote today. (000) 000-0000 $548.95 $828.05 Your Estimated Annual Premium Range* See back for more specific coverage limits. annual premium cost for the indicated average coverages and coverage limits for 80% homes we have average, customers who bundle auto and home insurance save 28%.** + 28% SAVINGS= Curious about these coverages and savings? See back of letter to learn more! [Agency [ANYRETURNName]ADDRESS]CITYSTATE12345-1234] Your estimate is inside! CUSTOMIZEYOURCOVERAGE. SERVICELINECOVERAGE Protectyourhome(andyourwallet)fromcostlyrepairsifyourwater,sewerorpowerlinesaredamagedbycollapse,treerootsorevenwearandtear.***** EQUIPMENTBREAKDOWNCOVERAGE

*****Coverageprovidedupto$10,000peroccurrencecoverageoncea$500deductibleismet.****Coveragesanddiscountssubjecttoterms,conditionsandavailability.Actualpremiummayvaryandwillbebasedonadditionalinformationfromyouandothersourcesaswellasyourselectedcoverages,**Estimatedpremiumiscreatedbyassumingagoodcreditrating,cleardrivingrecordandnopriorclaims.Propertycharacteristicsusedarecreatedbasedonpublicrecordinformationandinformationabout*Discountsvarybystate,propertypolicyformandcompanyunderwritingtheautopolicy.Discountsmaynotapplytoallcoveragesonanautoorpropertypolicy.tpierce@amfam.comPrinceton,624WWaterStWI54968limitsanddiscounteligibilityonthedateyouapply.

******Costofrepairsorreplacementcoveredduetoamechanical,electricalorpressuresystemsbreakdown.Coverageappliesoncea$500deductibleismet.****Coveragesanddiscountssubjecttoterms,conditionsandavailability.Actualpremiummayvaryandwillbebasedonadditionalinformationfromyouandothersourcesaswellasyourselectedcoverages,***EstimatedPremiumalsoassumeseligibilityforhome,auto,autopayandpaperlessdiscounts.**Estimatedpremiumiscreatedbyassumingagoodcreditrating,cleardrivingrecordandnopriorclaims.Propertycharacteristicsusedarecreatedbasedonpublicrecordinformationandinformationabouttpierce@amfam.comAgenttypicalhomesinyourlocalgeographicarea.

9 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 CUSTOMER FACING DOCUMENTS

PremiumEstimate -Basedonpublic information for W745SunnysideRd and similarhomes inyourarea. Estimated MonthlyPayment** $44.00 Note:eligiblediscountsmay decreasethispayment.**** BRETT GERNER W745 SUNNYSIDE RD GREEN LAKE WI 54941-8906 STOPBYORCALLMETOLEARNMORE. (920)295-6119 Greeting Card Self-Mailers 6” x 4” Post Card 9.76” x 5.5” Post Cards 9.76” x 5.5” Post Cards I’m here to help. As your local insurance expert, I’m here to help you protect all that matters most. And I’m committed to building you a policy that works hard to meet your unique needs! Not sure if your current insurance provider has got your back? Let’s talk today about getting you complete, straightforward coverage you can count on.Sincerely,Name, Derek Roberts 6000Title American Parkway, Ste. Madison, WI (000)droberts@amfam.com53783000-0000 Derek Roberts 6000 American Parkway, Madison WI 53783 106797 4/11 ©2019 39409 American Family Mutual Insurance Company, S.I. and Operating Companies Awarded on 1/12/21 by Forbes Advisor. 2021 Forbes Marketplace Operations, Inc. 2.05” .8285” <Endorsement Line> [Name] 123-456-789 1401 Main Street Suite AnyCity,123MI 48089-1234 AGENT NAME AGENT ADDRESS CITY, STATE ZIP Your life has many moving parts — and we can help protect them all! From providing innovative home insurance coverages, like equipment breakdown and ID theft protection, to offering discounts for those who install smart home tech or bundle their home and auto coverage, we’ll get you the protection you need to keep dreaming toward what’s next. I’ll be here for you. Let’s talk today. Derek Roberts (000)droberts@amfam.comTitle000-0000 information about typical homes your local geographic area. Estimated Premium also assumes eligibility home, auto, autopay and paperless discounts. Coverages and discounts subject to terms, conditions and availability. Actual premium may vary and will be based additional information from you and other sources well your selected coverages, limits UNIQUE COVERAGE. <Endorsement Line> [Name] 123-456-789 1401 Main Street Suite AnyCity,123MI 48089-1234 123-456-789 AGENT ADDRESS CITY, STATE ZIP UNIQUE COVERAGE. Estimated premium created assuming good credit rating, clear driving record and prior claims. Property characteristics used are created based public record information and information about typical homes your local geographic area. selected coverages, limits and discount eligibility on the date you apply. FOLD 7” 5.25”-final size <Endorsement Line> [Name] 123-456-789 1401 Main Street Suite AnyCity,123MI 48089-1234 123-456-789 AGENT ADDRESS CITY, STATE ZIP No two households are exactly alike, and neither are their insurance needs. The insurance expert you choose to help protect you and your family should offer affordable solutions that are tailored to what you need today, and be ready to help you prepare for what’s to come. UNIQUELY YOURS. Call me today for free quote and find out what you could be paying. Together we can create an insurance plan that delivers the value you want, and the protection you need. average coverages and coverage limits 80% homes have quoted insured your area. Please aware that this only estimate, and that actual prices may vary Estimated Annual Premium Range Based on public information for typical homes your area. $546.72$820.08 COVERAGE COVERAGE LIMITS Dwelling $219,100$21,910 Personal Property $131,460 Personal Liability $100,000 Medical Expense $1,000 Additional Living Expense $10,955 Deductibles $1,500 All Peril Derek Roberts, Title Agncy Name 6000 American Parkway, Ste. Madison, WI (000)droberts@amfam.com53783000-0000 No two households are exactly alike, and neither are their insurance needs. The insurance expert you choose to help protect you and your family should offer affordable solutions that are tailored to what you need today, and be ready to help you prepare for what’s to come. UNIQUELY YOURS. Call me today for free quote and find out what you could be paying. Together we can create an insurance plan that delivers the value you want, and the protection you need. MONTHLYESTIMATEDPAYMENT Note: eligible discounts may decrease this payment. Derek Roberts, Title Agency Name 6000 American Parkway, Ste. Madison, WI (000)droberts@amfam.com53783000-0000 $27.73 COVERAGE COVERAGE LIMITS Dwelling $219,100$21,910 Personal Property $131,460 Personal Liability $100,000 Medical Expense $1,000 Additional Living Expense $10,955 Deductibles $1,500 All Peril TOTAL ESTIMATED ANNUAL PREMIUM $284.76 Premium Estimate Based on public information for 3118 Hermina and similar homes in your area.RangeRange PointPoint 016744 3/27 ©2019 39405 American Family Mutual Insurance Company, and Operating Companies 6000 American Parkway, Madison WI 53783 As your local insurance expert, I’m here to help you protect all that matters most. And I’m committed to building you a policy that works hard to meet your unique needs! Not sure your current insurance provider has got your back? Let’s talk today about getting you complete, straightforward coverage you can count on. Let’s talk about how can make your insurance work better for you. I’M HERE TO HELP. AGENT NAME AGENT ADDRESS CITY, STATE ZIP <Endorsement Line> [Name] 123-456-789 1401 Main Street Suite AnyCity,123MI 48089-1234 Derek Roberts, Title Agency (000)droberts@amfam.comName000-0000 FOR THE LIFE YOU’VE WORKED SO HARD FOR… Your life has many moving parts — and we can help protect them all! From providing innovative home insurance coverages, like equipment breakdown and ID Theft protection, to offering discounts for those who install smart home tech or bundle their home and auto coverage, we’ll get you the protection you need to keep dreaming toward what’s next. Let’s talk today. GET THE PROTECTION YOU DESERVE. 016745 3/27 ©2019 39406 American Family Mutual Insurance Company, S.I. and its Operating Companies 6000 American Parkway, Madison 53783 Derek Roberts, Title Agency (000)droberts@amfam.comName000-0000 AGENT NAME AGENT ADDRESS CITY, STATE ZIP <Endorsement Line> [Name] 123-456-789 1401 Main Street Suite AnyCity,123MI 48089-1234

COVERAGE COVERAGELIMITS Dwelling $173,000 OtherStructures $5,000 PersonalProperty $86,500 PersonalLiability $300,000 MedicalExpense $5,000 AdditionalLivingExpense $1,500AllPeril$34,600 Pleasegivemeacallat (920)295-6119 foryourfreequote,andtoaskanyquestionsyoumayhave. Sincerely,I’mheretohelp. TabithaPierce AgentTabithaPierce YOURNEIGHBORHOOD AGENT TabithaPierce

Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 10 COMPANY RECRUITMENT • Size Closed: 9” x 12” • Press Printed • Size Closed: Variable Sizes • Press Printed • Branding Color s - PMS and CMYK Custom Agent Recruitment Pocket Folder and Company Information Sheets Custom Double Sided Stacked Sheets for Folder • Branding Color s - PMS • Custom Die Created CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

11 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004

RECRUITMENT Looking for the opportunity of your dreams? Step inside. American Family Mutual Insurance Company, S.I. its Operating Companies, American Family Life Insurance Company, 6000 American Parkway, Madison WI 53783 © 2019 106794 4/19 HR 39273 Owning an American Family Insurance agency is a personally and professionally rewarding business opportunity. It’s the chance to make a positive impact on our customer’s lives and the opportunity to make the world a better place. As an American Family agency owner, you’ll be a trusting, caring insurance advisor, working hard to inspire, protect and restore the dreams of the people around you. You’ll be there to help your customers recover from tragedies and accidents, working with them to repair cars and homes and even help rebuild entire towns. Become an American Family Insurance Agency Owner Looking for the opportunity of your dreams? Step inside. Company, S.I. & its Operating Companies, American Family Life Parkway, Madison WI 53783 © 2019 106794 – 4/19 HR 39273 › Have you demonstrated a track record of success? Do you possess an eagerness to accomplish something that takes time, energy and commitment? › Do you have a strong and disciplined work ethic with an ability to plan, pivot and execute to drive business results? › Does your current business acumen and competence enable you to manage profit and loss, ROI and make business savvy investments? › Are you a risk taker that possesses an inner drive with a motivation and hunger to succeed? › Do you want to make a difference inspiring, protecting and restoring dreams while being a trusted insurance advisor for the people in your community? › Do you believe that being a business owner is more than just a job? › Are you innovative and energetic with a focus on continuous improvement? › Do you have passion and ability to recruit, a successful team? Do you have the skills and experience to lead, motivate, empower and develop others? › Do you understand and value the importance of diversity in thought, gender and ethnic background? › Are you able to evaluate and understand industry and technology trends and how they apply to business? › Can you develop and execute clear plans and processes that help to gain efficiencies and improve financial results? › Have you exhibited a proven passion for excellent customer experiences? › Have you earned trust and respect by genuinely caring for others? › Do you possess a positive and impactful reputation in your community?PERSONALITYDEMONSTRATED LEADERSHIP PROFESSIONAL EXPERIENCE COMMUNITY INVOLVEMENT THE BUSINESS OPERATION 300offortunegrowingcompanypowerfulbrandzerocostinventoryrenewalincomenofranchisefeesprovenbusinessmodelfreebusinessconsultingindependentcontractorstatus Do you have what we’re looking for? Email a recruiter FOTS-AE@AmFam.comat Agent Recruitment Brochure • Size Opened: 8.5” x 11” • Digital Print • Branding Color s - PMS and CMYK CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

COMPANY

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 12 WELCOME TO OUR COMPANY CUSTOM CARDS New Hire Telescope Card WELCOME TO OUR FAMILY! Dreamstakehardworkand perseverance.Protectingthose dreamstakesdrivendetermination. Thankyouforchoosingtobea dreamchampion.We’resoglad you’rehere. Tohelpyoufeelathome,here’salittlegift. CODE Justgohere:Compass>MyDayCompassSiteMap> ViewAllCompassLinks>UnderServices>AmFamStore andgetyourselfsomethingnice! Useyourcode inthecompany store. What we deliver mostthebeTovaluedandtrustedcustomer-driveninsurancecompany. inspires our actions. *ThebackshowcasesourValues,Mission,andVisiondescribessupporteachother.Pleasedisplayhangingyourworkarea. ACCOUNTABLE CARING COURAGEOUS INCLUSIVE INNOVATIVE TRUSTWORTHY American Family Insurance Welcome Card WelcomeAFICS Card • Size Closed: 8.25” x 5.5” • Size Expanded: 22.5” X 5.5” • Press Print • Branding Color s - PMS • Custom Die Created CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

13 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 Popup Card with Custom Slide in Envelope 2018 AMERICAN STAR CERTIFICATION PROGRAM Qualifications based on non-transfer surveys received from January through December 31, 2018 Minimum Qualifications for Certification Full-time Agent 25+ Non-Transfer Surveys 9.05 Agency OSAT Agent Certification Levels Scoring Guide Drivers of Satisfaction Credit 1Credit = 2 Overall Agent/ Staff/ Agency Experience (OSAT) (Highest of Agent, Staff, Agency) 9.30-9.489.49 and above PIR’s offered (% who received PIR offer) 85.00%-94.99% 95.00%aboveand Agent Contact (% of respondents selecting “Just Enough”) 90.00% 94.99% 95.00%aboveand Extra Credit (must meet minimum qualifications and earn at least credit from Drivers of Satisfaction) AFI OSAT 9.0 and above1 extra credit Rate Change Notification (% of those with rate change who were contacted by agent and discussed options) 60.00%aboveand 1 extra credit Certification Levels Total CreditsAward MinMaxCertificationLevel 78Platinum56Gold14Silver 2018 AMERICAN STAR INCENTIVES Available Starting March 1, 2019 – February 28, 2020 SILVER GOLDPLATINUM Free letterhead and envelopes Advertising support – Email announcement – Advertising materials – Local media reimbursement – Yellow pages – Social ––Web/MediamediaRelationsRecognitiononamfam.comNewsrelease $750.00 Agent cash award All American points Free letterhead and envelopes Advertising support – Email announcement – Advertising materials – Local media reimbursement – Yellow pages – Social ––Web/MediamediaRelationsRecognitiononamfam.comNewsrelease $1,000.00 Agent cash award All American points Free letterhead and envelopes Advertising support Email Web/MediaSocialYellowLocalAdvertisingannouncementmaterialsmediareimbursementpagesmediaRelationsRecognitiononamfam.comNewsrelease Claims Contact Agent contact during the claim process among the most powerful drivers of customer satisfaction. The partnership between agent, adjuster and Claim Care Center rep ensures seamless experience for the customer. Positive Customer Contact There strong correlation between positive customer contact and customer satisfaction. Regular contact (at least three times year) between customers and their agency increases satisfaction by letting customers know they are valued. Customer Relationship Skills Strong customer relationship skills help build rapport, loyalty and trust between an agency and its customers. Listening with intent, handling complaints quickly, asking for feedback, and simply saying “thanks” are all important ways to increase satisfaction and build loyalty. New Households Ensuring that every new household feels personally welcomed to American Family plays key role in customer satisfaction. Create an initial positive experience for customers by fulfilling their needs, setting clear expectations and staying in touch beyond the initial sale. Office Environment professional, welcoming agency environment sends strong message that you are trusted advisor for your customers. It also gives customers greater confidence in you (and American Family) and helps connect your agency with our strong, positive brand. Personal Insurance Review Conducting scheduled personal insurance reviews clearly illustrates the value the agent provides in the agent/customer relationship. The PIR helps ensure that each customer is well-covered and identifies any potential gaps that might need to be addressed. Rate Change Notification Proactively contacting customers in advance of rate change increases satisfaction and helps build trust. Taking time discuss the reasons behind rate change and to offer options for reducing premiums demonstrates that you are their advocate, which helps build loyalty. Timely Customer Response One key high customer satisfaction how well you handle the many day-to-day interactions with your customers. Customer expectations are higher than ever, including the expectation that calls and questions will be answered promptly no matter when they are received. Transfers Transfers are critical point along the customer journey, and how well (or poorly) they are handled can significantly impact both retention and satisfaction. Welcoming transferred customers allows you to begin developing relationship with them as they transition to your agency.

2018 STAR CERTIFICATION PROGRAM

There are many ways to create great customer experience, but the list below highlights nine proven “key drivers” of satisfaction that should be part of every agency’s standard processes.

AMERICAN STAR CERTIFICATION PROGRAM on non-transfer surveys received from January 1 through December 31, 2018 Minimum Qualifications for Certification Full-time Agent 25+ Non-Transfer Surveys 9.05 Agency OSAT Agent Certification Levels Scoring CreditGuide1Credit = 2 Agency Experience (OSAT) Agency) 9.30-9.489.49 and above 85.00%-94.99% 95.00%aboveand “Just Enough”) 90.00% 94.99% 95.00%aboveand (must meet minimum qualifications and earn at least credit from Drivers of Satisfaction) 9.0 and above1 extra credit Notificationwho were contacted by agent and 60.00%aboveand 1 extra credit Certification Levels Total CreditsAward MinMaxCertificationLevel 78Platinum56Gold14Silver AMERICAN STAR INCENTIVES Starting March 1, 2019 – February 28, 2020 SILVER GOLDPLATINUM and announcementsupportenvelopesmaterialsreimbursementRelationsamfam.com $750.00 Agent cash award All American points Free letterhead and envelopes Advertising support Email Web/MediaSocialYellowLocalAdvertisingannouncementmaterialsmediareimbursementpagesmediaRelationsRecognitiononamfam.comNewsrelease $1,000.00 Agent cash award All American points Free letterhead and envelopes Advertising support Email Web/MediaSocialYellowLocalAdvertisingannouncementmaterialsmediareimbursementpagesmediaRelationsRecognitiononamfam.comNewsrelease process among the most powerful drivers of customer satisagent, adjuster and Claim Care Center rep ensures seamless between positive customer contact and customer satisfaction. times year) between customers and their agency increases know they are valued. help build rapport, loyalty and trust between an agency intent, handling complaints quickly, asking for feedback, and important ways to increase satisfaction and build loyalty. household feels personally welcomed to American Family plays key Create an initial positive experience for customers by fulfilling Personal Insurance Review Conducting scheduled personal insurance reviews clearly illustrates the value the agent provides in the agent/customer relationship. The PIR helps ensure that each customer is well-covered and identifies any potential gaps that might need to be addressed. Rate Change Notification Proactively contacting customers in advance of rate change increases satisfaction and helps build trust. Taking time discuss the reasons behind rate change and to offer options for reducing premiums demonstrates that you are their advocate, which helps build loyalty. Timely Customer Response One key to high customer satisfaction how well you handle the many day-to-day interactions with your customers. Customer expectations are higher than ever, including the expectation that calls and questions will be answered promptly no matter when they are received. Transfers Transfers are critical point along the customer journey, and how well (or poorly) they are handled can significantly impact both retention and satisfaction. Welcoming transferred DRIVERS AND BEST PRACTICES create great customer experience, but the list below highlights nine proven “key drivers” of satisfaction that should be standard processes. 2018 AMERICAN STAR CERTIFICATION PROGRAM 2018 AMERICANSTARPROGRAMCHANGESFOR2018 Singlequalificationregardlessofagenttenure •9.05agencyOSAT •25+non-transferreturnedsurveys MonetaryawardforPlatinumandGoldlevels •Platinum$1,000.00 •Gold$750.00 AllAmericanPoints •Platinumagents–400AllAmericanpointsforthe2018-2019AllAmericanorthe2019-2020AllAmerican •Goldagents–200AllAmericanpointsforthe2018-2019AllAmericanorthe2019-2020AllAmerican Trophies,plaquesandmedallionswillnotbeawarded 12/14/17 1:11 PM 2018 PM3:0212/14/17J1703231_PrintReady-Envelope-2up_Art.pdf CUSTOM DESIGN CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

AMERICAN

KEY DRIVERS AND BEST PRACTICES

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 14 Digital Media Images • Facebook • Yammer • Instagram • LinkedIn • Learning Central • Twitter • Email • Zoom English SpanishEmail Make an Impact JOIN OUR AGENCY DIGITAL CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

15 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 Learning Central Pathway Training RESOURCESMANAGEMENTCHANGE Change Leadership Guide Resistance Management Building Trust and Team Collaboration Understanding Employee Reaction to Change Please click the titles below to review change resources. Make plan. Decide when you’ll work primarily office or primarily home and help guide your team regarding the same. See the guide. Settle in. On the days you’re primarily home, create designated workspace that will allow you to be present Find rhythm. Create daily routine morning person, think about exercise and heads down work first thing and group your meetings later in the day, possible), write out daily to do lists, and repeat! Get the zone. When you need period focus, turn off email and phone notifications to avoid distraction. Fewer, more impactful meetings. Practice good meeting hygiene keep them efficient and worthwhile with an agenda, objective, and action items. Invite only the key people attend. guide Help your own employees cut down on meeting bloat with joint calendar cleanup. Set clear andWorkforcerewardexpectations,strategy,andandrecognize.strategyandteamrolesgoals. Work with your leaders to workforce strategy. Review, update and ensure clarity of roles and objectives for the team that align with our workforce strategy and our Enterprise Strategic Plan; see more here Define team norms. Work with your to communicate, give updates and availability for teamwork, etc. (see team norms exercise Set clear individual performance goals and objectives. expectations intentionally and talk regularly with your leader and your employees individually about performance. See the Track progress in real time. and team output and performance (Email, Teams, Excel trackers, Jira or Monday.com). Reward and recognize. guide learn how your employees like to be recognized. Verbal and written recognition (shout outs, emails, cards) go long way for exceptional work or completion difficult project. Consider celebratory dinners or virtual cook nights. Also, consider small gifts event tickets, care packages food or flowers, Enterprise or company-branded of corporate rules and possible taxation). Encourage PTO use, gifting thank you days, planning team building/events. Consider employee performance and trajectory for bonuses, pay increases, and promotion as well. Consider stay interviews with your high performers and work with your HR partner develop retention stay Experimentconnected.anditerate. Take advantage of our learnings experiments toolkit here Reach out intentionally and regularly. Don’t let yourself or your employees become isolated. Encourage the use of collaboration apps, pick up the phone when you need to, and make time for water cooler talk even primarily home. wellbeing. Watch signs burnout behavior changes see this article Also, watch the possible example expectation you’re setting for your team with late night weekend emails consider using the delayed send feature. Make sure you’re reachable for your team as much as them know how best get hold where you are working that day (primarily office, primarily home, etc.). Check and avoid assumptions. Communicate frequently with your team and your leaders keep work flowing. Remind yourself and your team clock where someone working. Sync up and get together. Schedule and prioritize days your team can be primarily office together. Schedule both virtual and primarily office team meet ings and activities work and fun. Consider starting some team meetings with minute Wellbeats class Keep track. Balance workloads and empower your team keep each other updated on tasks and progress. Lead with empathy. Build culture empathy. starts the top. Give grace and lead with empathy in every interaction. Keep light and fun. surprise, delight and celebrate your team members (weekend updates, 5-10 minute meetings to celebrate accomplishments and life events). Give sympathy, congratulations, outs via email, Zoom Team, and video messages ensure important life events are supported and acknowledged. Listen up. Review your engagement survey results and seek perspective regularly and intentionally. Our Enterprise Engagement survey happens twice year. Review your latest results and form an action plan around “One Simple Change.” On more regular/ what’s working well and ask (try stop, start, continue exercise). It’s OK change your POV. Make an effort to see situations from your team’s point of view and maybe change your mind, approach strategy. Assume the good intent. that your team members are completing their work even when primarily home and have conversation before making conclusion about how work is getting done. Ambiguity inherent flex office/home team environment, which makes the relationship, communication and clear expectations essential Model and encourage self-care. Flex office/home wellbeing. conscious efforts take care of yourself and your team and share what’s working. Check out our flex office/ home wellbeing guide Block your calendar for work and me time. Hold yourself accountable to your boundaries. Switch up. Add variety to your day to switch off and recharge. See our daily Zoom self-care Try the Pomodoro method (25 minutes working, minutes break. Repeat). It’s okay to adjust your plan and day and for your team Treat yourself. Take time proud of your work, your teams work and and recognition above. day to get outside, move your body, and be with friends or family. off at the end the day and the(continued)Make hybrid work for you and your team 1 2 3 4 5 Self-motivation and discipline computer with video chat capability daily routine fast internet connection Clear expectations on work output and workload Chat and collaboration apps [alt: Enterprise collaboration tools, like Yammer and Teams] QUICK ENGAGINGGUIDEYOUR HYBRID WORKFORCE Essentials for Both What’sWHEREDifferent? Office Primarily office and primarily home and mix! WHEN Standard working hoursFlexibility HOW In-person collaboration Collaboration and teamwork from anywhere—with the help of technology It’s about balance. We are committed flexible ways of working that meet the needs of our diverse customers, our business, and our employees. Where get work done less important than what get done and how do it. structure my day, so works for our customers, my team and me. Some days that means working primarily home, and other times means being primarily office. Every day means bringing my best. Face-to-face has its place. There’s nothing quite like the sense of community primarily office. When makes sense, head into the office to connect with my colleagues. Working primarily home has its place too. Equitable, not identical. As we build more variety and flexibility in working arrangements, acknowledge that not all experiences will be identical. We are focused on equitable outcomes, not identical experiences. We’re reimagining the status quo as we transition hybrid workforce. Some of our experiments might work, others might not, and we’ll use both to learn. OUR HYBRID GUIDING PRINCIPLES QUESTIONSREFLECTION (SEND TO TEAM BEFORE THE MEETING) What barriers do you anticipate related to our team working in a hybrid environment? What tools will we use to communicate with each other? And what expectations do we have of one another related to communication? How can we stay connected to foster sense of community on our team? How can we help each other achieve balance and wellness? What recommendations do you have about recognition for a job well done? How will we ensure an inclusive, equitable experience for both those working on-site and those working off-site during team meetings? What does good leadership look like in hybrid environment? DISCUSS Allow time for team members to provide ideas and input to the eflection questions. If not shared, ask the team to discuss: Work-hour expectations. Example: We mostly work between a.m. and p.m. and honor personal commitments, like a blocked lunch hour or daycare drop-off. When to use Teams chat, email, or text. Example: Teams chat is the best form of communication; only text me it is urgent. Which days and times are best for adhoc meetings? Example: Based on the nature of our work, Friday mornings work best for collaborative meetings. Connection. Example: We meet once a week for 30 minutes to talk about everything but work – cameras are optional. Recognition: Example We celebrate birthdays, anniversaries and project milestones by virtual happy hour you can expense food from Door Dash or another food delivery app. Inclusive/Equitable experience: Example: those of us in person agree not to continue meeting once we’ve ended the meeting with our remote peers. How can lead differently. Example will focus on what you deliver vs when you are working. will start each meeting by asking how you are vs what you’ve accomplished. WRAP UP On a virtual huddle board or collaboration space, record the ideas the team will try. Email the ideas to the team and share your personal commitment to testing them togethe Schedule 30 minute, 30-day follow up to see what working and what could be adjusted. LEADER HUDDLE GUIDE ESTABLISHING NEW TEAM NORMS (continued) QUICK NORMSESTABLISHINGGUIDENEWTEAMDOCUMENTATION Establishing Team Norms Exercise Get the guide here Capture your notes from the discussion below and share with the team as follow up. Discussion Notes Meeting Attendees:date: Work-hour expectations. When to use Teams chat, email, or text. Which days and times are best for ad hoc meetings? Community and Connection Balanceefforts. and wellness efforts. Whatexperience:Inclusive/EquitableRecognition:goodleadership looks like in hybrid env: Specific OpCo or Business Area considerations: QUICK GUIDE LEADER HUDDLE GUIDE ESTABLISHING NEW TEAM NORMS TIME TO COMPLETE 30 minutes FORMAT Zoom team huddle/meeting OBJECTIVE Establish team working norms around topics like: meaningfulrecognitionuseworkcommunicationhoursoftechnologyconnections Acknowledge that each team is unique and has an opportunity to define what works for them. PRE-WORK Leader: Complete this short online course to learn about successful virtual and hybrid teams. Send reflection questions to team prior to the meeting-ask them to be prepared to share. REMARKSANDINTRODUCTIONOPENING (SHARED BY LEADER) We’re here to discuss new ways to work as a team. As we evolve into more of a hybrid work model, what used to work for us probably won’t anymore. This huddle is designed to help us start talking about how & when we work that will encourage engagement, inclusion and productivity. want your feedback and perspective which is why sent you reflection questions. By defining what works best for us, we’ll be able to build strong relationships with each other AND meet the needs of our customers. FACTORS TO DETERMINE IF PRIMARILY OFFICE OR PRIMARILY HOME WORK IS BEST TODAY (continued) OFFSITE BECAUSE ... need to get some individual focused work done with none of the distractions of the office. need to use some equipment only have at home.need to use the time I’d spend commuting to get work done. 2 have early morning and late afternoon meetings today—I just can’t make a commute work. have some personal priorities today, and being offsite helps me be more flexible. All of my meetings today are with colleagues working offsite. Where’s the best place for me to work today? 3 4 5 6 1 2 QUICK GUIDE FACTORS TO DETERMINE IF PRIMARILY OFFICE OR PRIMARILY HOME WORK IS BEST TODAY CONSIDER THE FOLLOWING FACTORS WHEN DECIDING WHERE TO WORK FOR THE DAY: We’re celebrating today! need to get up to speed on this project I’m working on. need to use some equipment they only have at the office. 2 I’m having a performance discussion with my manager. need to get some focused work done with none of the distractions of home. I’m a new hire and want to get to know my peers. 8 My colleagues are all getting together today to kick around some new ideas. 9need a defined end to my work day and like having commute to wind down. need a change of scenery and some face-to-face time with people enjoy. Where’s the best place for me to work today? ONSITE BECAUSE ... 5 982 3 4 7 6 1EXIT PLAN YOUR DAY AND MEETINGS WITH PURPOSE (See guide here a. Determine if you will work primarily office or primarily home for the day (see guide here), create a daily to do list, and build in variety (See our daily Zoom self-care bingo card b. On the days that you are primarily home, try to create designated workplace for focus c. In terms of meetings, we’ve all experienced meeting bloat and back-to-back meetings that drain our energy and productivity. Consider alternatives to meetings – such as Teams’ chat or email d. We can cut down on meetings we foster meeting culture centered on preparation and purpose For example, think of reducing meeting durations to 25 minutes or 50 minutes, instead of 30 minutes or an hour ii. Ask do have to be in this meeting? If so, determine the meeting is to disclose, discuss, or decide. If you’re not sure, ask your manager iii. Only invite the people that truly need to be there, share an agenda in advance, and prevent FOMO for those not invited by taking notes and sharing those notes out FOLLOW THE SCIENCE a. We are creating the future of work together – defining new norms, habits, and best practices b. Let’s use science to help guide us – science tells us that peak performance depends on cycles of rest and recovery. Longer hours don’t always equal higher impact (see this article on the science and benefits of rest c. Let’s build a culture where taking breaks is mark of intelligence, not laziness. Embrace down time and PTO to help us rest and rejuvenate SHOW EMPATHY a. We create our culture together show empathy and give others permission to prioritize their wellbeing b. Give grace and listen with empathy in every interaction c. Connect and be vulnerable with your colleagues. Ensure the quietest voices are heard. Make space for fun, sadness, joy, during the workday CHECK OUT OUR INTERNAL WELLBEING RESOURCES:Enterprise Wellbeing Program – tools and resources to create healthy habits NEXT health and wellness including: o 10 minute workouts, resilience guide, guide to stress management, digital self-care resources, coping with workplace change, EAP FAQs, guidance resources program info HYBRID WORK WELLBEING – COMBAT DIGITAL EXHAUSTION (continued) 654 Here are some principles for hybrid work wellbeing Working hybrid can increase productivity, satisfaction, and lead to better work-life balance. However, there can also be implications for your mental and physical health and it is critical to take care of your overall wellbeing. To help, here are some hybrid work wellbeing guiding principles. MAKE GOALS AND OBJECTIVES YOUR FRIEND (see five minute goal setting video here a. Prioritize your time and manage your energy b. Goals and objectives help make it clear to yourself and others which work is most important c. Regularly review with and update your manager to ensure you are on the same page d. This framework can empower you to say no or not right now, which helps you achieve balance GET COMFORTABLE WITH IMPERFECTION a. As the speed of change accelerates, try to balance perfection with speed and agility. In some cases, good enough is good enough b. This isn’t about lowering quality of delivery for our customers, but more so about managing priorities, energy, and expectations c. Ask yourself and your colleagues “does this need to be good, better, best?” d. Sometimes it’s a marathon, not a sprint manage your pace to make sustainable OWN YOUR BOUNDARIES a. Wellbeing is an individual and team sport. Everyone has unique personal circumstances (for example, care giving, etc.). Talk with your leader about boundaries that will help you be successful and productive and own them b. Understand your team’s norms and contribute to that exercise with your leader and peers by sharing your personal circumstances and commitments (e.g., start/end times, etc.). Technology can also help here set status messages in Teams or block time in Outlook c. When we own our boundaries and respect other’s boundaries, we create culture of mutual support QUICK GUIDE HYBRID WORK WELLBEING COMBAT DIGITAL EXHAUSTION 321 FLEXIBLE WORKING LEADER (continued) 2. Establish Team Norms Facilitate team norming conversations to align on where and when work will be done. This guide can be used to help facilitate: Huddle Guide Establishing Team Norms learningcentral (edcast.com) You may find helpful to document what was discussed. <<insert documenting template>> 3. 1x1 Conversations Leverage one on ones to have individual conversations about flexible work arrangements. Conversation Framework: Remind of working arrangement for primarily office, primarily home or flex office/home Discuss business area flexibility guidelines and how they apply to the team Employee Input: What are personal needs What might be changing or remaining the same Align on when and where; what times days flexibility can be leveraged and where physically work will be Planperformedtocontinually check-in business and personal needs change and will need to be revisited to ensure there is balance. Resistance Management Resistance to change can happen. We can support people through change and help manage resistance. Consider taking little time with your team to identify where there is resistance and how you might lead through. Resistance Checklist Huddle – under 30 minutes This material is designed to be quick, interactive session with your team to determine where people are with resistance to a change that is occurring. Set huddle date with 30 minutes to complete this exercise Prior to the huddle provide the Resistance Checklist to your people Make sure to outline the context of which change/issue you would like the team to focus on while completing this Providechecklistclear deadline for return of the completed checklist prior to the huddle Note that you can make the conversation anonymous, when the checklists are returned compile all the data into a summary and do not note which specific people marked agree or disagree Compile the checklists and note where the team has “disagree” noted Lead the huddle conversation around the “disagree” checksHow can we mitigate this item? What actions will we commit to? How will we be accountable? When we will re-connect to check our progress? Leverage guidance from the Understanding Employee Reactions to Change as part of the conversation Consider running this exercise again to measure the progress made QUICK GUIDE FLEXIBLE WORKING LEADER Enterprise Flexibility Philosophy Statement The American Family Enterprise a customer-driven enterprise, committed to flexible ways of working that meet the evolving needs of our diverse customers, business, and employees. As our workforce evolves into new ways of working, flexible work is an important differentiator in our ability to attract and retain talent and maximize employee engagement. What is flexible work arrangement and what does it include? Flexibility can mean different things to each of us, and we recognize there is no one-size-fits-all solution given the variety of roles, work requirements and business needs we have across the Enterprise.Flexible work arrangements include when and where work gets done Work location (primarily office, primarily home and flex office/home) Early or late start times Ability to leave for part of workday Flexible schedules (such as condensed work weeks) Arrangements can be short or long-term needs that change over time. Recommended Approach to Implement Flexible Work Arrangements1.DefineFlexible Work Arrangements Business area leaders will be provided the autonomy to define flexible work arrangements for their workforce based on the unique needs of their businesses and our customers.important to understand the type of flexible arrangements that are supported by your division and business areas by working with your leaders and peers. Enterprise NEXT Flex office/home First Business Area Strategy Team Norm Individual Flexibility • Final Deli verable: PDF and in a Learning Central Channel/Pathway • Hyperlinks throughout to specified websites. • NEXT Branding

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An insider who, without malicious intent, causes harm or substantially increases the probability of future serious harm to the organization. These insiders lack malicious intent but become a risk through negligence and/or outside manipulation. Examples include accidental public disclosures of sensitive information, phishing scams, spear phishing and loss of records and/or electronic media. Lock#7 before you walk! A perfect opportunity for drive by theft, snoopers: Just a few unattended minutes can be disastrous. POWERPOINT PRESENTATIONS CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

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® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 16 PowerPoint presentations and images INSIDER RISK AND &forSheldon’sIVESTIGATIONSTopTipsProtectionYouYourFamily Sheldon Cuffie, Enterprise Technology Group VP Do not put your #GPSyouraddresshomeinvehicle’s1 Unless…. it has a PIN, or other protections

CHILD CARE NEAR SPARK ALDI 3925 Lien Rd. Dollar Tree 1759 Thierer Rd. Dollar Tree 1870 E. Washington Ave. Family Dollar 2825 E. Washington Ave. Festival Foods 810 E. Washington Ave. Hy-Vee 3801 E. Washington Ave. Jaun’s Market 2705 E. Washington Ave. Madison Food Mart 902 E. Johnson St. Stop N Shop 312 E. Mifflin St. Walgreens 2909 E. Washington Ave. Walgreens 3710 E. Washington Ave. Willy Street Co-Op East1221 Williamson St. There are many childcare center options available in the downtown Madison and surrounding areas. Below is the referral list of early childhood care and education programs and after school programs that are accredited by the City of Madison. This referral list highlights childcare center options near downtown and the east side of Madison, within few miles of Spark. Big Oak Child Care Center2030 Winnebago St. Courtside Montessori Preschool Inc.721 Northport Dr. Creative Learning Preschool and Child Care Center105 S. Butler St. Goodman Community Child Care Program149 Waubesa St. Madison College Child and Family Center Truax1701 Wright St. Reach Dane Wee Start Child Care Center1501 Jenifer St. Tenney Nursery & Parent Center1321 E. Mifflin St. 12 Spark Entergized by American Family Insurance Handbook HANDBOOK • Pages: 36 • Final Deli verable: PDF for website • Hyperlinks throughout to specified websites and pages • Spark Branding • Pages: 11 • Final Deli verable: PDF for division • Hyperlinks throughout to specified websites and pages • Multiple documents • Final Deli verable: PDF’s for the NEXT site • Hyperlinks throughout to specified websites and document sections • NEXT Branding 3American Family Insurance Thank you for being dream champion! We want to do everything we can to make you feel right at home. Use this handy digital guide to help you get around, find your place, and learn little more about where you are� Let’s kick things off with a proper introduction. THE REASON WE’RE HERE. all started as a dream way back in 1927 WE’RE SO GLAD YOU’RE HERE! affordable, reliable coverage� With some innovative thinking, entrepreneurial instincts and a dedication to the customer, Farmers Mutual Automobile Insurance Company was born� In the years since, we’ve grown from Farmers Mutual to American Family Mutual Insurance Company� From rural towns in Wisconsin to cities across the nation� From single company to multi-line enterprise featuring Homesite and The General� Our mission at American Family Insurance: to inspire, protect and restore dreams� Why dreams? Great question� Because we believe dream is the most valuable thing you’ll ever own And because dreams don’t just happen, they’re earned through perseverance, commitment and work ethic� We know how hard our customers work to achieve their dreams� That’s why we’ve worked so hard, for so long, to protect them� And that brings us to today� Still protecting dreamers� Always driven by the customer� 18 American Family Insurance Making Madison place for people of color to live, learn, lead and link: Madison Network of Black Professionals Fostering learning, respect, and the search for truth: Diversity and Inclusion at Edgewood College Empowering Muslim Women: Milwaukee Muslim Women’s Coalition To recognize and enhance the lives of Latino professionals: Latino Professional’s Association Working to empower communities and change lives: Urban League of Greater Madison Young Professionals Community Organizations Madison is an amazing place to call home, for people from all backgrounds� Your perspectives matter here� Get to know some of the community organizations and resources working hard to keep us all connected� Supporting business excellence in the Latino and non-Latino communities: Latino Chamber of Commerce Building a pro-fairness business community in Wisconsin: LGBT Chamber of Commerce Advancing management skills and experience: Wisconsin Chamber of Commerce Executives Developing leaders and teaching the values of free-market enterprise: Business World Strengthening and sustaining an inclusive campus: UW Multicultural Student Center EXPERIENCE MADISON 22 American Family Insurance EXPERIENCE MADISON 10 great things to see and do With so much to offer, you have to start somewhere� Might as well start with this list! Get inspired: Olbrich Botanical Gardens Experience the history: Wisconsin State Capitol Soak up the sun: Memorial Union Terrace Find a friend: Henry Vilas Zoo Go Bucky: Camp Randall Stadium Avoid the ordinary: State Street More than venue: Monona Terrace Community and Convention Center Campus life: University of Wisconsin Madison Visual enrichment: Chazen Museum of Art Since 1911, the Henry Vilas Zoo has connected people of all ages to the wonders of the wild. Admission was free then, and will cost you the same today. 16 American Family Insurance Madison Beltline The Beltline (Hwy 12/18) your main connection from one end of the Madison area to the other� It’ll get you around and through the city and link you to all the great points in between� Hit the highway here Maps and Transportation Whether by car, taxi, bus or bike, go here to get there� GETTING AROUND TOWN WELCOME TO OUR FAMILY Digital book on the Careers page on AmFam.com. No Place Like Home Link • Pages: 38 • Final Deli verable: PDF for website • Hyperlinks throughout to local (Madison) websites and pages • American Family Branding

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GROCERIES SPARK

indicating best practices and helpful contacts should questions arise. Shown below are floor plans with these specific hoteling workstations identified, along with nearby conference rooms and restrooms.Any additional questions can be directed SpaceandRelocationteam@amfam.com STCITY Operating CompanyAZPhoenix American Family Insurance – LevelCODenver American Family Insurance Floor FL Jacksonville Main Street America LevelGAAtlanta American Family Insurance 10 LevelMABoston Homesite FloorMNEden PrairieAmerican Family Insurance Building 1, LevelMO St. Ann American Family Insurance FloorSt. Joseph American Family Insurance EastNHKeene Main Street America FloorNVLas VegasAmerican Family Insurance – FloorTNNashville The General – Floor WI AshwaubenonCONNECT – LevelMadison American Family Insurance NHQ A2Madison American Family Insurance NHQ BL2 CafeteriaMadison American Family Insurance NHQ C2Madison American Family Insurance SPARK rd Floor Café Madison American Family Insurance SPARK Floor Coming Soon Madison American Family Insurance SPARK 7rd Floor Click on the Operating Company’s floor level to quickly go to the office floor plan. Vacant offices have been turned into Focus Rooms to be used on first-come, first-served basis with no reservation required. These spaces will be available for employees work mask-free with the door closed and with no other employees in he room. To locate a Focus Room, while onsite, look for signage outside the room that indicates such. What do successful teams do well? Complete this short online course to learn about successful virtual and hybrid teams. As we evolve into hybrid work model, what used work for you and your team probably won’t anymore. Use this huddle guide to help you start conversations with your team around how and when we work that will encourage engagement, inclusion and productivity. Put your plans into action! How will you know it’s working? Evaluate on regular basis to ensure team is living the new cultural norms Things to Consider…. Keep in mind our enterprise competencies: ► When will we meet in ► Lead Digital Innovation► Lead as an Intrapreneur► Lead People Inclusively person? For what purpose? ► How will we be inclusive when onsite, when others are offsite? ► How will we hold each other accountable? ► What adjustments, if any, ► What have we learned? should we make? ESTABLISH NEW CULTURAL NORMS TAKE ACTION! Things to Consider…. Things to Consider…. YOUR NEXT LEADERSHIP JOURNEY As leaders in a hybrid work environment, it is important to understand what makes hybrid or virtual team successful. It’s also critical to establish new cultural norms within your own team. The way you’ve worked together in the past may not be optimal moving forward. To be successful and engaged team, we need to be intentional about identifying how we will work together in the future. To help guide you on this journey, follow the three steps below to create a shared vision for the future within your team. Additional resources on leading and working remote teams: click here To learn more about enterprise competencies: click here STEP 2 STEP 3 UNDERSTANDINGSUCCESSFULVIRTUAL/HYBRIDTEAMS STEP 1 This moment defined by unprecedented combination of crises: health, economic, and leadership requiring companies to re-imagine they operate compete. Family Insurance, uncertainty. opportunity upon strategy and clear actions the past decade. We choose in this moment, to accelerate innovation and be recognized by customers leaders industry and with bold, disciplined aligned Beliefs. OUR BELIEFS OUR CULTURE Diverse and inclusive teams outperform Diverse teams whose members are valued for the multiplicityproductive and innovative in inclusive The infusion ideas and additional xperience generates higher performance and fuels business success. Leading companies are taking attract, develop and retain great talent that represents they Corporate social responsibility is key differentiator Customers, employees and business partners expect ompanies invest the communities they proactively important Leading companies will take decisive action, leveraging and influence build equitable and inclusiv communities that provide opportunities for all. The will align social impact strategies with business strategies authentically purposefully, achieving substantial and lasting impact. Strategic flexibility strength Industry leaders proactively adapt to changing market and regulatory conditions. Mutual company status, financial strength and multi-channel, multi-product suit all enable strategic flexibility. These characteristics Customer-focused companies are accelerating through digital innovation Digitally-enabled platform models, incorporating artificial intelligence product design and experience, defining competitive landscape. Leading companies ombine digital with local seamless, personalized experiences. All companies face key decisions as cyber risks, ransomware, and privacy challenges accelerate Companies face key choices. Ensuring security, egulatory compliance, and customer trust, while also ompeting data, digital innovation, requires ale and increasing continual investment. Leading ompanies with the and flexibility do so will rethink their operations, business model and options, emphasizing privacy, security and resiliency-by-design. Efficiency gained through scale, alignment Price sensitivity, competition, emerging technologies and social influences have heightened consumers’ xpectations of value. Leading companies use scale advantage to compete brand, talent and cost tructure. Scale advantage requires combining vigilant expense discipline and strategic alignment of enterprise with the organizational agility accelerate CULTUREOUR OUR PEOPLE Fueled through the strength of our diversity Empowered find solutions that will help customers Full curiosity, courage, and passion Embracing workplace inclusive of all Knowing there's lifetime opportunity for innovators How we treat people just important as what we deliver That's true for customers, and it's true for each us Humility, integrity, and sincerity Challenging the status quo OUR CUSTOMER We do what's right for our customers We first Innovating and creating the future Imagining what could be, then making happen Creating products, services, and experiences Honored by the trust placed Committed safeguarding their privacy and data Ensuring, through financial strength, there when they need us most OUR COMMUNITIES We're focused on doing what's right for now and for the future Supporting entrepreneurs improving veraging positive change Forging partnerships equitable opportunities Addressing equity gaps; lifting up marginalized Serving catalyst conversation, change partner striving every day stronger AMERICAN FAMILY ENTERPRISE: OUR POSITIONS PREPARED BY: OFFICE OF COMMUNITY & SOCIAL IMPACT (OCSI) June 2021 GET PARKSOUTSIDE!WITHINTWOMILES OF SPARK BB Clarke Beach Park 835 Spaight St. Bernie’s Beach Park 901 Gilson St. Breese Stevens Field 917 E. Mifflin St. Brittingham Park 829 W. Washington Ave. Burr Jones Park 1820 E. Washington Ave. Burrows Park 25 Burrows Rd. Central Park/McPike Park 202 S. Ingersoll St. Demetral Park 601 N. Sixth St. Edward Klief Park 1200 Milton St. Elmside Circle Park 500 Elmside Circle Filene Park 1610 Sherman Ave. Tenney Park Giddings Park 429 Castle Pl. Hawthorne Park 220 Division St. Hudson Park 2919 Lakeland Ave. James Madison Park 614 E. Gorham St. Kerr-McGee Triangle Park 728 Jenifer St. Lakeland-Schiller Triangle Park 651 Schiller Ct. Law Park 410 S. Blaire St Morrison Park 1451 Morrison St. Olin Park 1156 Olin-Turville Ct. Orton Park 1103 Spaight St. Peace Park 452 State St. Pennsylvania Park 1915 E. Johnson St. Period Garden Park 110 E. Gorham St. Reynolds Field Park 810 E. Mifflin St. South & West Shore Park 500 S. Shore Dr. Tenney Park and Tenney Park Ice Rink 1414 E. Johnson St. Turville Point Conservation Park 1155 Olin-Turville Ct. Wirth Court Park 2801 Saint Paul Ave. Yahara Place Parkway 101 N. Thornton Ave. Yahara Place Park 2025 Yahara Pl. PATHS FOR BIKING AND WALKING The Military Ridge Trail connects Madison with The Badger State Trail connects Madison with the Wisconsin-Illinois border. o A state trail pass is required for bicycling and in-line skating on the Capital City Trail. and information on the Capital 11

ENTERPRISE HOTELING WORKSTATIONS you will have general access theAmerican Family facilities listed below. If you plan to go to Atlanta, or the SPARK building floor, you will need to request access through this form: Add Building Access Request Service Portal (service-now.com). you have any questions regarding your building access, you can contactAccess Management at ext. 30444 608-243-4903.you are new employee who needs building access, your manager will need to fill out the New Onboarding Building Access Request Service Portal (service-now.com). This onboarding process does not apply TG, MSAor Homesite unless you need access to anAmerican Family CONNECT location. CONNECT employees will have access the CONNECT building. If you are not CONNECT employee and need access to the CONNECT building, you will need to fill out this form: Add Building Access Request Service Portal (service-now.com).Workstations the MSA office in Jacksonville will be reservable in Outlook so you can check availability an reserve the workstation much like you would conference room. MSAemployees currently have badge access to the buildings.All other employees are required to check in at the reception desk and ar given a visitor badge after their employment is confirmed. Workstations The General office in Nashville do not have to be booked Outlook. You will have access to use any empty desk in the building, however the two workstations identified below have a 27” monitor with universal docking station, keyboard and mouse. you are a General associate, you will have access to the building and their secure floors. For all other enterprise employees, simply check-in at the front desk and you will be given temporary access to the floors. Workstations at Homesite Boston do not have to be booked Outlook. You will have access to use any empty desk in the building, however the two workstations identified below have 27” monitor with universal docking station, keyboard and mouse. you are Homesite associate, you will have access to the building. For all other enterprise employees, please email Jill.Maddrell@homesite.com to be added the security list for the building. Once you rive, you will need to provide an ID to the security desk the lobby for building pass and then proceed to the reception desk on 4 floor to receive temporary badge for the day. QR codes for details on hoteling spaces will be available soon at each building’s entrance. Signage will be posted in each workstation

Perhaps you’re traveling for work or typically working from hom and would like stop into the office. Whatever the case may be, the Space and Relocation Team has identified various workstations available for your use beginning Sept. 13. These spaces are available any enterprise employeeand can be found in several of our locations, outlined below. Workstations will be equipped with the following:Universal27”ChairMonitorDocking stationKeyboard SanitizingMouse wipes Should you need access the guest Wi-Fi in theAmerican Family Buildings, please have your manager fill out this form Guest Wireless Administration Form Service Portal (service-now.com)Another way to connect to the guest network create a request with help from an onsite sponsor. To do this, you will need to connect the AFIGUEST network and click Create Request You will enter your information, along with your sponsor’s information (name, email, etc.). Your sponsor will get an email to approve the request. Once approved, you will get an email with the credentials to use to log in for the day. How to reserve workstation and access the buildingWorkstations in American Family and CONNECT buildings will be reservable in Outlook so you can check availability and reserve the workstation much like you would a conference room. As an enterprise employee with anAmerican Family-issued badge,

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17 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 18 CUSTOM DESIGN 20 3/4 1/4 3/4 1.988 1.988 28 DREAMS Tab 1 Front sideTab Back side “WE ARE DRIVEN BY OUR CUSTOMERS AND DEDICATED TO THEIR DREAMS” DREAMS 2017 CERTIFICATION 2017 Certification Guide Qualification based on non-transfer surveys received from January 1 through December 31, 2017 Minimum Qualification for Certification Full-Time Agents- Tenure Two Years Less of 12/31/17 Full-Time Agents- Tenure of More than Two Years of 12/31/2017 9.05+ Non-Transfer Agency OSAT 9.05+ Non-Transfer Agency OSAT Agent Certification Levels Scoring Guide Overall Agent/ Staff/ Agency Experience (OSAT) PIR’s offered (% who received PIR offer) 85.0%-94.99% 95% and above Agent Contact (% respondents selecting “Just Enough”) Extra Credit Overall Experience (OSAT) with AFI (Experience with American Family) Rate Change Notification % those with rate change who were contacted agent and discussed options Certification Levels Platinum 2017 CERTIFICATION GUIDE Qualification based on non-transfer surveys received from January through December 31, 2017 7 Advertising Support your customers who have an email address listed CIM Apex will receive message announcing your Excellence Customer Experience certification and your commitment customer satisfaction. you want this message sent to your customers you can choose opt out this incentive. Advertising materials such as newspaper ads, business cards, radio scripts, window decals, counter cards, counter card inserts and billboards can be ordered through Marketing Demand (MOD). Local Media Reimbursement will be provided when American Family local media guidelines followed and all creative requirements are met. Your Excellence Customer Experience status will identified all companysponsored Yellow Pages ads. Social Media: Please refer Advertising/Creative Policies information relative your use Excellence Customer Experience certification your social media accounts. Web/Media Relations Certified agents also receive support for web-related tools and other media outlets,Yourincluding:American Star status will automatically noted agent locator search results page and on your individual web page. American Family Media Relations will provide news release that you can use with your local newspaper other publications. 2017 INCENTIVES 2017 AMERICAN STAR INCENTIVES Available Starting March 1, 2018 February 28, 2019 All-American Points/Merchandise Option Agents will have the option choose between: Gold agents 200 All-American points OR merchandise/All American activities equivalent $200 Platinum agents 400 All-American points merchandise/All American activities equivalent $400 Agency Staff Incentive This incentive designed reward agency staff their role customer satisfaction. Agents certified the Gold ($500) Platinum ($750) levels can use this incentive on items/gift cards listed the Maritz Product Catalog (more details this incentive will be shared with Gold and Platinum agents March of 2018) Trophies/Plaques/Year Plates •Agents certified the first time 2017 will receive year plate and an American Star Trophy place •Agents certified 2017 and also ONE following years: 2013, 2014, 2015 2016 will receive year plate and an American Star plaque place year plate on (the plaque holds up six year plates) •Agents certified 2017 and also TWO or more the years 2013, 2014, 2015 2016 will receive year plate place their American Star trophy •On anniversary being certified ten consecutive years agents will receive commemorative wooden box/business card holder Letterhead/Envelopes All certified agents are entitled 500 pieces letterhead and 500 envelopes with an American Star Excellence Customer Satisfaction imprint free charge. Certified agents who have satellite office entitled an additional 500 pieces letterhead with envelopes. 7 Claims Contact Agent contact during the claim process among the most powerful drivers customer satisfaction. The partnership between agent, adjuster and Claim Care Center rep ensures seamless experience customer. There strong correlation between positive customer contact and customer satisfaction. Regular contact (at least three times year) between customers and their agency increases satisfaction letting customers know they are valued. Customer Relationship Skills Strong customer relationship skills help build rapport, loyalty and trust between agency and its customers. Listening with intent, handling complaints quickly, asking feedback, and simply saying “thanks” are important ways increase satisfaction and build loyalty. New Households Ensuring that every new household feels personally welcomed American Family plays key role customer satisfaction. Create initial positive experience customers fulfilling their needs, setting clear expectations and staying touch beyond the initial professional,sale. welcoming agency environment sends strong message that you are trusted advisor for your customers. also gives customers greater confidence you (and American Family) and helps connect your agency with our strong, positive brand. KEY DRIVERS OF SATISFACTION Personal Insurance Review Conducting scheduled personal insurance reviews clearly illustrates the value the agent provides the agent/customer relationship. The PIR helps ensure that each customer well-covered and identifies any potential gaps that might need addressed. Rate Change Notification Proactively contacting customers advance rate change increases satisfaction and helps build trust. Taking time discuss the reasons behind rate change and offer options reducing premiums demonstrates that you their advocate, which helps build loyalty. Timely Customer Response One key to high customer satisfaction how well you handle the many day-to-day interactions with your customers. Customer expectations are higher than ever, including the expectation that calls and questions will be answered promptly no matter when they are received. Transfers Transfers are critical point along customer journey, and how well (or poorly) they are handled can significantly impact both retention and satisfaction. Welcoming transferred customers allows you begin developing relationship with them they transition to your agency. KEY DRIVERS AND BEST PRACTICES There many ways create great customer experience, but the below highlights nine proven “key drivers” satisfaction that should be part every agency’s standard processes. Tab Front side 7 11 PROACTIVE RATE CHANGE NOTIFICATION & PIR BENEFITS Rate changes and Personal Insurance Reviews are two key “Moments Truth” when agents can demonstrate their value to customers. When handled well, they can increase satisfaction and drive loyalty. AFI OSAT, Agency OSAT & AFI Value By Rate Increase AFI OSAT & %Failing To Meet Expectations By Personal Insurance Review (PIR) PROACTIVE RATE CHANGE NOTIFICATION BENEFITS. Likelihood to Continue & % Actively Considering Switching Tab Back side 6 167 RESOURCES Key Dates -Quarterly satisfaction (OSAT) results tentatively available Satisfaction Performance Results -Performance Reports Current and Rolling Quarter -Voice the Customer Survey -Action Plan Progress Satisfaction Recognition -Certification Status Ke Drivers Best Practices -Links articles MyGuide All About Surveys -CopyFAQs cover letter and survey -Template calculate your OSAT score -Appeal Process Info American Star Certification -American Star Agencies -QualificationFAQs requirements -Certification process -Program incentives Experience Recovery FAQs LEARN MORE ON THE AMERICAN STAR WEBSITE American Star web page Tab Front side 6 11 AGENT TESTIMONIALS “Keeps us driven to goal for the whole office to “Thisachieve.”award my favorite because it’s based on customer satisfaction. That has always been very important to me.“ “Customers like knowing their agency excels in customer experience.” “Quite frankly should be the most important award in the company. Satisfied clients will lead to everything else the company wants.” “It good to be recognized for doing what you are paid do. Without loyal customers, we have “It’snothing.”good to have distinction for agencies with strong OSAT scores. think may also help the qualifying agencies to be selected by clients looking for quotes when they are searching the American Family site for potential new agent.” Tab Back side 6 16 Triangle desk tent picture frame and agent cards • Size Closed: 8” X6.5” • Press Printed • Branding Colors - PMS and CMYK • Custom Die Created CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

19 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 FUNDRAISING 20172018 CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

Program Event

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 20 EVENT GRAPHICS Ceremony starts at 2:00pm in the Atrium refreshmentswithafterward. Join us for a Veterans CelebrationDay 8-5x11_FlagPages.indd 10/22/15 3:19 PM Designed for you by DPR. Designed for you by DPR. Designed for you by DPR. Designed for you by DPR. Designed for you by DPR. Designed for you by DPR. Designed for you by DPR. Designed for you by DPR. Please help us help them. VETERANS DAY NOVEMBER 11 Amfam VMBRGAmfam VETERANS DAY NOVEMBER 11 Amfam VMBRGAmfam VMBRGAmfam VMBRGAmfam BackgroundWhite BackgroundColored Reverse Black VETERANS DAY NOVEMBER 11, 2015 Amfam Letter writing materials, Forever stamps Phone cards – AT&T works the best Cards for different occasions so that the soldier can send them home to loved ones Small canned foods that can be shipped Snack bars, beef jerky, chex mix, chips Cereal, small boxes Nuts/dried fruit/pudding and fruit cups Hard or not melting candies Powdered drink mixes such as Gatorade (single serve is great!) Toothbrushes, toothpaste, soap Deodorant, disposable razors Qtips, Handi Wipes (travel size) Baby wipes (refill packages are great bargains) Eye drops – non-prescription, moisturizing Towels and wash clothes, travel pillow Bed sheets (Twin size) and pillow cases deploying soldiers must purchase their own Paperback books and magazines Small toys, matchbox cars or other small items they could use or give away Comic books Puzzle books and playing cards, batteries (AA and AAA) CD’s and DVD movies (American Standard) Sports items such as baseball caps/balls, footballs, volleyballs, soccer balls etc. DONATION SUGGESTIONS Or come up with one on your own. Be Creative! We will be accepting anything (tastefully done) and boxing them for our soldiers.

In November 1919, President Wilson proclaimed November 11 as the first recurring commemoration of Armistice Day. Then, World War II required the greatest mobilization of soldiers, sailors, Marines and airmen in the Nation’s history. After American forces had fought aggression in Korea, at the urging of the veterans service organizations, June 1, 1954, November 11th became a day to honor American veterans of all wars.

Welcome!

The observance of Veterans Day not only preserves the historical significance of the date, but helps focus attention on the important purpose of Veterans Day: A celebration to honor all those who have served for their patriotism, love of country, and willingness to serve and sacrifice for the common good.

VETERANS DAY NOVEMBER 11 Amfam VMBRGAmfam VETERANS DAY NOVEMBER 11 Amfam VMBRGAmfam VMBRGAmfam VMBRGAmfam BackgroundWhite BackgroundColored Reverse Black VETERANS DAY NOVEMBER 11, 2015 Amfam for our Men and Women in the Armed Forces Donations CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved.

Organized by American Family Insurance Veterans and Military Business Resource Group

The November 11th Veterans Day Ceremony is intended to honor all branches of the military. We’d like this time to be an opportunity to remember the service and sacrifice of all military service members, all veterans and their families. American Family Insurance is proud of our employees, agents, and customers who have served in the Armed Forces. We want to recognize those, as well as the members of our community, who have sacrificed so much to serve our country.

History of Veterans Day

Event-Program-2.indd 1 11/5/15 1:17 PM

During World War I, fighting ceased when an armistice, or temporary cessation of hostilities, went into effect on the eleventh hour of the eleventh day of the eleventh month. For that reason, November 11, 1918, is generally regarded as the end of “the war to end all wars.”

Art directed and designed the marketing and environmental graphics for the 2015 Veterans Day Company event. First person ever to emphasize the use of the atrium pillars. The pillars where used to displaying the 5 military banners. This event was broadcast through the company’s compass website.

WE OFFER A FARMSPECIALISTSAFETYPROGRAM Postcard.indd 11/3/15 3:46 PM Thank you for visiting the DreamBank! You can follow the instructions below to download your photos. Happy Holidays! 1. Please go to website: http://tinyurl.com/DreamBank 2. Scroll through the gallery using the left and right arrows. 3. When you find your photo, click on it so it shows up in the righthand pane (where these instructions are now). 4. Click the down button below the photo. The download photos look like this. SINCE SIN201 CE 201 CarsCuringKidsMission: Facilitatingresearchthatwillpreventandeliminatepediatricsurgicaldiseases. Dedicated t o Deliminating edicated t o peliminating ediatr c psurgical ediatric surgicaldise dases ise ases Designed four Toys for Tots posters to promote event. Also five kids color postcards for a creative activity. Poster activity with hwy map and five states as cars. CONFIDENTIAL AND PROPRIETARY. © 2022 American Family Insurance®. All Rights Reserved. PosterPostcard mailer Charity Sponsored Folder Poster

Darren GI Joe Eric Telescope Susan Doll Jordan Bike John Truck Natalie Doll House Matt Car

Jeff Bike Linda Barbie

21 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 INTERNAL MARKETING Cust mer eXcellence TAKING IT TO THE NEXT LEVEL Donate a Toy to Children in need! Toy drive is from November 30th to December 5th U.S. MARINE CORPS RESERVES

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• Lead designer for the Fancy Cocker Spaniel Pet package.

On-site Contractor at American Girl

• Adhered to mark eting objectives, product specifications, and branding requirements.

Software Used Job Duties Adobe CC • InDesign • Photoshop • Illustrator • Acrobat Microsoft • Word • PowerPoint • Excel • Outlook Design • Pre-press • Layout • Color correction Art Direction • Project/team lead • Photo direction • Photo Color checks SENIOR GRAPHIC DESIGNER AppleSKILLSMACplatform Illustration • Concept sketching • Technical and realistic • Digital and traditional • 2D & 3D Additional • Branding -

Results: Warehouse club sales tripled in 2014. A 25% increase in brand consumer recognition from retail launches.

• Art Directed product photo shoots.

• Created detailed sk etches for product photo shoots, packaging, signage, retail store product windows, and marketing collateral.

Pro Unlimited, Inc., Middleton, WI § December 2014–August 2015 American Girl., Middleton, WI § May 2014–December 2014

Teamed with: copywriters, designers, art directors, product managers, creative directors, vendors, printers, photographers, and internal and external clients.

Clients: American Girl® internal clients. followed the brand style guides.

and product

• Part of a team that designed key retail store displays & signage, product packaging, and marketing collateral for Beforever®, TrulyMe®, and 2015 Girl of the Year® Grace Thomas®, Mary Ellen®, and Bitty Baby® brands.

• Color research

Retail Store Product Display Windows

The objective of this project was to design product windows that not only highlighted the New Girl of the Year products but her story. These product display windows where at American Girl’s flagship stores located in New York, Chicago, and Los Angeles.

2015 Girl of the Year™, Grace Thomas™

The photo above was taken of the New York (5th Ave.) retail store.

RETAIL STORE AND FIXTURE SIGNAGE

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The drawing is one of two concepts I came up with for the launch of the Girl of the Year (2015) Grace Thomas™.

I was tasked to design the artwork for both display windows for Maryellen LarkinTM. One display window would be in color with a stack of different 1950 TV’s with Maryellen’s TV in the center. The second display window would be in black and white with only product and the lockout in Researchedcolor.TVs from the 1950’s and used Maryellen’s branded colors on the TVs. Designed all the TV’s to scale so the product could sit inside each of them . Also designed the patterned backgrounds, clings, signage, and misc. graphics for these product windows.

5 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 NY, CH, LA - PRODUCT DISPLAY WINDOWS CONFIDENTIAL AND PROPRIETARY. © 2022 American Girl®. All Rights Reserved. All American Girl® Marks are trademarks of American Girl®. 30.6667” 24.3333” 26.2109”65.9868” 62.3903” 68.7363” 38.6667” 25” 49.1805”27.635” 69.35”

Maryellen Larkin™

Retail Store Product Display Windows

59C4-F57D-D033-5249-331Ahigh/1411423908933/W_TM_CLM93_15019_005.psd?sid=B404-3A0C-377F-com/dl/EE210A79-03ED-4245-8DBC-80D6B998DE04/200080952/MyAG_BKC27_14044_003.psdB1D6A9D18E3A/1256325/high/1383156467583/W_com/dl/18F59133-A9F6-4504-BC9A-max.corp.mattel.http://http://max.corp.mattel. Projectsuggestionshown. Topiariesandwalkwaynotincluded. 8+ Doll not included. She’s an American Girl doll’s best friend. This cocker spaniel puppy furry and cute! Her head and legs can be posed for play. fancy pet house to color with your own markers (not included) floral floor mat to decorate the inside of her pet house magnetic rose toy she can really hold Two bowls and place mat for snack time, plus letter stickers to add her name Jewel stickers to add extra sparkle to her pet house Thisproductcontainsmagnet. Donotusearounditemsthat aresensitivetooraffected bymagneticfields. Someassemblyrequired. Formoreactivities,visitamericangirl.com RegNo.PA-11392(HK) StiffenerCONTENTSPet:Plastic Fancy Cocker Spaniel Pet-House Set Your package includes: Contains dog, book, pet-house craft, 1 toy, 2 treat bowls, place mat, and stickers Includesa pet-housefancycraft! Included activitybookis filledwithfun waystoplay. PLUS: activity book is filled playtimewithideas Createanddecorateposhpetcottage! FancyCockerSpaniel Pet-HouseSet Plus,shecanreally holdher magneticrosetoy. Poshpuppycan beposedfor playtimefun. Coloranddecorate thepethouseyourway! Fancy Cocker Spaniel Pet-House Set Fancy Cocker Spaniel Pet-House Set Fancy Cocker Spaniel Pet-House Set Fancy Cocker Spaniel Pet-House Set She’s“aww-dorable” andposable! girl!Sit!Good Fetch! MADEBKC27-RS1A51.99INCHINA FPO FPO FPO CONFORMSTOCUMPLECONTODASLASNORMASDESEGURIDADDE CONFORMEAUXNORMESDESÉCURITÉDEASTMF963 2015AmericanGirl.Allrightsreserved.Todoslosderechosreservados.Tousdroitsréservés. AmericanGirlmarksaretrademarksAmericanGirl.Marcasregistradasutilizadasbajolicencia. AmericanGirlainsiquelesmarquesetdesignsafférentsappartiennentAmericanGirl. MADEINCHINA.HECHOENCHINA.FABRIQUÉENCHINE. Retainthisaddressforfuturereference:AmericanGirl,8400FairwayPlace,Middleton,WI53562,U.S.A. ImportadodistribuidoporA.G.MéxicoRetail,deR.L.deC.V.,MigueldeCervantesSaavedra No.193pisos1011,Col.Granada,DelegaciónMiguelHidalgo,C.P.11520México,D.F. Conservercesinformationspourréférrercasdebesoin.AmericanGirlCanada,8400FairwayPlace,Middleton,WI53562,U.S.A. Copyright 2015 American Girl. All rights reserved. All American Girl marks are trademarks of American Girl.

Designed the Fancy Cocker Spaniel Pet-House Set packaging artwork. Conceptualized the packaging theme using product that was included in set and using a package die cut from the existing American Girl® Pet-House sets. Did an extensive color research for the color theme of the package so it would differentiate itself from the existing pet packages. Created background props for the photo-shoot. Art directed the product photo-shoot. Product sold at Costco locations only.

Fancy Cocker Spaniel Pet House Set Posable Pet, Pet Package

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 6

PRODUCT PACKAGE DESIGN

7 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 CONFIDENTIAL AND PROPRIETARY. © 2022 American Girl®. All Rights Reserved. All American Girl® Marks are trademarks of American Girl®. PRODUCT PACKAGE DESIGN Costco product pallet design.

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 8 American Girl Bistro Friends & Family Week May 26–28 11 a.m.–2 p.m. Help us train our Bistro team for grand opening! During this special event, you’re invited to enjoy a free meal or snack at the Bistro with our compliments. Reservations are limited to three people per invitation. American Girl 1800 Galleria Blvd. Franklin, TN 37067 TO BOOK A RESERVATION: • Call American Girl Reservations toll-free at 877-247-5223 from 7 a.m.–10 p.m. CT Monday–Friday, 8 a.m.–10 p.m. CT Saturday, or 8 a.m.–8 p.m. CT Sunday beginning May 11. • Select the “reservations” prompt and inform the associate that you are calling to make a reservation for the Nashville Friends & Family Training Session. Don’t forget to bring your doll! 6.5 inch Lug-off Front Pick a style! hairstylesDeluxeavailable ARV1522DHSStanchion_Lugs2015_IGS.indd111/20/1410:41AM Art directed added hair styles. Store Bistro Invitation Front and Back Stanchion Sign for the hair salon.CONFIDENTIAL AND PROPRIETARY. © 2022 American Girl®. All Rights Reserved. All American Girl® Marks are trademarks of American Girl®. RETAIL MARKETING 8+ Light Skin, blond hair, with bangs, brown eyes Doll, Outfit, and Game Card. Doll, Outfit, and Game Card. $110 Summer eDESTINATION 05.15_SM-SF-ORL Triple-Berry Smoothie A delicious blend of strawberries, raspberries, and blueberries makes the perfect summertime refreshment! Topped with a summer-fresh berry kabob. 5.25 Sweet Shop Cupcakes Decorate your own cupcakes, just like Grace Thomas, 2015 Girl Of The Year™. You’ll get a cupcake for you and one for your doll, plus sprinkles and a pastry bag of frosting to make your sweet creations. 4.75 Grace’s Chocolate Cherry Sweetheart Milkshake Chocolate and cherry flavors are deliciously blended with creamy vanilla ice cream for a scrumptious treat. Topped with sweetheart sprinkles. 4.75

Strawberry-WatermelonLemonade

A fruity and refreshing blend of pink lemonade, strawberry, watermelon, and fizzy soda. 3.50 Summer_Beverage_SM_SF-ORL.indd 1 4/23/15 1:04 PM Cafe Drink Menu Product Tags Designed menus, invitations, product tags, stanchions, and etc.

SIGNAGE

Beforever™ Retail Store and Fixture Signage

All

9 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004

Part of a team of designers that created and finalized all wall and display signage and marketing collateral.

RETAIL STORE AND FIXTURE

CONFIDENTIAL AND PROPRIETARY.

Employment at

TRI-NORTH BUILDERS

• Designed, coordinated, updated, and finalized all company marketing collateral that adhered to Tri-North’s branding specifications.

• Budgeted, scheduled, and kept track of all print vendors and suppliers for proposals, marketing projects, and in-house company documents.

• Art directed and lead designer for the companies 30th anniversary party.

• Creative support and project management by working closely with the company’s’ personnel to develop timely, high-quality, and competitive marketing proposals. Coordinated all materials submitted from project managers, estimators, officers, copywriters, administrators, architects, and outside sources.

• Prepare files for print and conduct press checks

Teamed with: architects, copywriter, project managers, estimators, superintendents, subcontractors, executives, vendors, printers, photographers, and clients.

Clients: National retail, local commercial. and industrial companies.

3 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004

Madison, WI § February 2006–2013

Software Used Job Duties Adobe CC • InDesign • Photoshop • Illustrator • Acrobat Microsoft • Word • PowerPoint • Excel • Outlook Autodesk • Revit Architecture Design • Pre-press • Layout • Color correction Art Direction • Project/team lead • Photo direction • Vendor selection and cordination • Budgeting • Scheduling and timelines • Press checks and approvals SENIOR GRAPHIC DESIGNER SKILLS PC platform Illustration • Concept sketching • Technical and realistic • Digit al and traditional • 2D & 3D Additional • Brand development & management • Marketing and project related research • Concept development • Proposal coordination

• Photographed company projects and also hired, directed, and scheduled professional photographers.

Results: Cut down the processing time in the delivery of personalized marketing brochures sent to clients from 4 days to 1-2 days. During recession worked as a team member to keep the company in the black with numerous projects awarded. 30th anniversary fundraiser raised about $40,000 for area non-profits.

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 4 Madison Milw aukee Dallas www.tri-north.com PO Box 259568, Madison, WI 53725-9568 2625 Research Park Drive, Fitchburg, WI 53711-4908 608.271.8717 phone 608.271.3354 fax PO Box 259568, Madison, WI 53725-9568 PO Box 259568, Madison, WI 53725-9568 Corporate Office 608.271.8717 phone 608.271.3354 fax www.tri-north.com Corporate Headquarters 2625 Research Park Drive Fitchburg, WI 53711-4908 PO Box 608.271.3354608.271.8717Madison,259568WI53725-9568phonefax Madison Milwaukee | Dallas San Francisco Green Building LeaderGreen Building Leader Madison Milwaukee Dallas www.tri-north.comMadison Milwaukee DallasMemo Anna Stern PO Box 259568, Madison, WI 53725-9568 STATIONERY

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DESIGN Retail Division 608.271.8717 | www.tri-north.com Green Building Leader ® Orvis, Middleton, WI Hospitality Division 608.271.8717 www.tri-north.com Green Building Leader Grand Geneva Resort & Spa, Lake Geneva, WI Sustainable Services 608.271.8717 www.tri-north.com Green Building Leader Commercial Division 608.271.8717 www.tri-north.com Green Building Leader City Center West, Madison, WI Healthcare Division 608.271.8717 www.tri-north.com Green Building Leader UW Health Transformations, Middleton, WI

BROCHURE

The brochures where created as a landscaped spread that was folded in half. Each was printed professionally on glossy 100 lb paper, in full color (CMYK + PMS color), with a varnish print on the photos and for the TN on the back cover.

Designed a series of brochures for Tri-North Builders. These brochures were created to touch on all the market sectors Tri-North works in which are retail, commercial, healthcare, hospitality and sustainable. Tri-North used these brochures to send to existing and new clients, tradeshows, and company hosted seminars.

4Minimizing Production Disruption for Over 30 Years

Benefitting partners through deep

experience attention for years Capabilities 4Capabilities in small and large projects 4Flexible delivery methods 4Design-build expertise 4Retail communications capability We are your partner. Experienced Staff 4Top industry professionals in all sectors 4High staff retention rate ensures consistency and dedication 4Key Team Members: n Tony Haddad, Senior Project Manager - Industrial Division Deep experience in food & dairy industrySpeaks3 languages n Steve Harms, Pre-Construction Services Director 30+ years of experience Fully integrated design/build capabilities n Tom Thayer, President/CEO 36+ years of experience 700+ Project Executive projects National Reach 4Multi-state presence with 5 locations across the U.S. & Canada 4Strong reputation as industry leader nationwide Superior Service 4Average of 80-85% repeat business based upon strong past performance 4Culture of partnering with clients in long term success goals 4Available 24/7 4Award-winning n 2012 Silver Winner, Best General Contractor - Corporate Report Wisconsin n 2011 Corporate Citizenship AwardCorporate Report Wisconsin n 2010 Contractor of the YearWisconsin Builder Magazine n 2009 Industrial Project of the Year (Danisco in Madison, WI) - Midwest Construction Risk Elimination 4Minimizing Production Disruption for Over 30 Years 4On time delivery, every time 4History of hitting all schedule markerseliminates business interruptions and fast tracks speed to market 4Impeccable safety program and record 4GMP training and experience 4Expertise in seamlessly managing the specific requirements of working in facilities with ongoing operations Cost Control 4Conscientious open book process 4Careful research and historical and market data maximizes budget accuracy Benefitting partners through deep experience and personal attention for over 30 years Benefitting partners through deep experience and personal attention for over 30 years Capabilities 4Capabilities in small and large projects 4Flexible delivery methods 4Design-build expertise 4Retail communications capability BROCHURE DESIGN

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 6 We are your partner. Wisconsin n 2011 Corporate Citizenship AwardCorporate Report Wisconsin n 2010 Contractor of the YearWisconsin Builder Magazine n 2009 Industrial Project of the Year (Danisco in Madison, WI) - Midwest Construction 4Flexible delivery methods 4Design-build expertise 4Retail communications capability This project was the start of a series of industry specific fliers that where created to promote and provide information to existing and potential clients, tradeshows, seminars, meetings, and networking events. We are your partner. Experienced Staff 4Top industry professionals in all sectors 4High staff retention rate ensures consistency and dedication 4Key Team Members: n Tony Haddad, Senior Project Manager Industrial Division Deep experience in food & dairy Speaksindustry3 languages n Steve Harms, Pre-Construction Services Director 30+ years of experience Fully integrated design/build capabilities n Tom Thayer, President/CEO 36+ years of experience 700+ Project Executive projects National Reach 4Multi-state presence with 5 locations across the U.S. & Canada 4Strong reputation as industry leader nationwide Superior Service 4Average of 80-85% repeat business based upon strong past performance 4Culture of partnering with clients in long term success goals 4Available 24/7 4Award-winning n 2012 Silver Winner, Best General Contractor - Corporate Report Wisconsin n 2011 Corporate Citizenship AwardCorporate Report Wisconsin n 2010 Contractor of the YearWisconsin Builder Magazine n 2009 Industrial Project of the Year (Danisco in Madison, WI) - Midwest Construction

Risk Elimination

4GMP training and experience

4History of hitting all schedule markerseliminates business interruptions and fast tracks speed to market

4On time delivery, every time

4Impeccable safety program and record

Cost Control

4Conscientious open book process Careful research and historical and market data maximizes budget accuracy

Benefitting partners through deep experience and personal attention for over 30 years

4Expertise in seamlessly managing the specific requirements of working in facilities with ongoing operations

7 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 ADS When hospitality, quality, and the environment intersect... 608.271.8717 www.tri-north.com Grand Geneva Resort and Conference Center, Lake Geneva, WI Congratulations Urban League on your 40th Anniversary Madison Milwaukee Dallas 608.271.8717 www.tri-north.com Green Building Leader ®

Tri-North congratulates Rogers Cinema

for rolling out the red carpet for 35 years. 608.271.8717 www.tri-north.com RobersCinema.indd 1 3/27/2007 4:41:00 PM

GALA PROGRAM

Chef Showdown Competition Appetizer competition

September 16th, 2011 September

Dress for both events is business casual.

EVENT GRAPHIC DESIGN

INVITATION

A weekend in support of four wonderful non-profit organizations. 17th,

2011

A weekend in support of four wonderfulnon-profit organizations.

Brian

Art Directed and designed all materials for Tri-North Builder’s 30th Anniversary celebration. Another Tri-North employed designer designed the event’s logo. Designed the save the date invites, invitations, a 40 page gala program, multiple window vinyl clings, interior and exterior banners, email blasts, thank you letters, sponsorship brochure, golf outing signage, silent auction sheets, and all misc. documentation needed for this event.

6:00

Chefs Dan

The MadTown between five in Wisconsin. All guests will be – 8:00 p.m. Fox, The Madison Club Hauke, Merchant Peter Robertson, RP’s Pasta TBDTBD

The Legend at Bergamont, Oregon, WI Shuttles from Tri-North to the golf course begin at 10 a.m.

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 8

local chefs using ingredients grown

Silent Auction 6:00 – 9:00 p.m.

Gala held at Tri-North Builders Corporate Headquarters

The Legend at Bergamont Club House

Please RSVP by May 31st

Designing a postcard invite about a ground breaking ceremony that would be sent to all of TEAM’s clients and potential clients in the Madison and Milwaukee areas. The postcard was to help create interest in TEAM’s new data center. The client sent out 300 post cards. The groundbreaking ceremonies outcome was a success with more than 150 in attendance along with television media coverage.

Postcard and Email Invites

What: Data Center Strategy Seminar

When: Wednesday, June 8th, 2011 3:00 p.m. – 4:30 p.m.

The discussion will focus on the key drivers related to a successful data center strategy including:

4. Should we complete IT upgrades during a data center migration?

2. What is considered proper planning?

Postcard

Data DataStrategyCenterSeminarCenterStrategySeminar

Email Invites

Who: Please join TEAM Companies, TDS, and Tri-North Builders

Topic Summary

3. What are the factors involved in capacity planning?

This seminar will discuss the key data center strategy success factors you need to know when making a data center transformation, including: consolidation, transformation, migration, moves, external solutions, or other related transitions.

Data centers have evolved from long term stable investments to rapidly changing flexible environments. As changes in technology occur almost daily, changes in data center requirements also need to be updated.

Where: Wingate Inn 1614 Technology Parkway Cedar Falls, Iowa

9 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004

5. What level of resources do we need to complete a data center transformation?

Design an email invite regarding TEAM Companies’ Data Center Strategy Seminars. Three seminars where hosted in three different cities so just the location had to be different on each.

Tours of the TEAM/TDS data center following the seminar at 4:30 p.m.

When:Where:What:Who:

1. How important is it to understand my “Current State Baseline”?

GRAPHIC DESIGN

Contact Staci Jackson 800.728.8326 ext. staci.jackson@teamnet.net1175

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 10 Opening Summer 2008 608.255.9202 608.271.8717

2008 2009 2010

11 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com • designsbyserena.com • 608.501.9004 ILLUSTRATION

Happy Holidays Happy Holidays

Created a company Christmas card in 2008 for Tri-North Builders. I started out by creating the background as a watercolor painting and decided to continue it with the presents and snowman. The crane is a pen and ink drawing that I did a few years back. I scanned each piece of artwork and created a working document in Photoshop. In 2010 I added the bobcat and trailer and both where created in Illustrator and then brought into Photoshop. The reference photos for both the bobcat and job trailer where taken from the shop’s bone yard. The rock and pond where created in Photoshop. All the elves and the deer where purchased from BigStock stock photos. After the first card was created and was such a success I was asked to continue the story for the following two years. 2008 and 2009 Christmas cards where printed by a local printer and the 2010 was used as a email blast by Creative Company for Tri-North.

Milwaukee www.tri-north.comDallas Madison | Milwaukee www.tri-north.comDallas

WARNER ELECTRIC/ ALTRA INDUSTRIAL MOTION Employment at

Madison, WI June 2002 – November 2006

Results: 65% increase in employee and distributor training from the eLearning courses.

• Directed a freelance illustrator, freelance graphic designer, and a production assistant.

Software Used Job Duties AdobeQuark • InDesign • Photoshop • Illustrator • Acrobat Microsoft • Word • PowerPoint • Excel • Outlook Design • Pre-press • Layout • Color correction Art Direction • Project/team lead • Photo direction • Vendor coordination • Budgeting • Scheduling and timelines SENIOR GRAPHIC DESIGNER SKILLS PC and platformsMAC Illustration • Concept sketching • Technical and realistic • Digit al and traditional • 2D & 3D Additional • Brand development & management • Marketing and project related research • HTML and CSS

3 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com• designsbyserena.com • 608.501.9004

• Worked directly with employees through multiple channels to translate their general concepts and ideas to creating high-quality engaging marketing pieces.

• Created, designed, updated, and finalized product catalogs, 400 product user guides/manuals, and marketing collateral that adhered to Altra Industrial Motion’s brand specifications for over 10-15 company brands.

• Lead Designer and Administrator for the company’s eLearning modules. These consisted of Paper Base Training (PBT) manuals and Web Base Training (WBT) courses. This project consists of extensive graphic conversion and course set-up within a vendors (Technomedia) courseware software using HTML. http://apps.altramotion.com/elms/login.asp

Teamed with: copywriter, outside illustrator, production assistant, product engineer, developer, executives, vendors, in-house printer, vendors, photographer, and clients.

Clients: Altra Industrial Motion’s corporate in house Advertising Department located at Warner Electric LLC. Work with all of Altra Industrial Motion’s divisions that included Boston Gear, Formsprag Clutch

rner Electric LLC www.warnerelectric.com Warranty Wa ner Electric LLC warrants that will repair replace (whichever deems advisable) any product manufactured and sold by which proves to be defective material or workmanship within period of one (1) year from the date of original purchase for consumer, commercial industrial use. This warranty extends only the original purchaser and is not transferable or assignable without Wa ner Electric LLC’s prior consent. Warranty service can be obtained in the U.S.A. by returning any defective product, transportation charges prepaid, to the appropriate Warner Electric LLC factory. Additional warranty information may be obtained by writing the Customer Satisfaction Department, Warner Electric LLC, 449 Gardner Street, South Beloit, Illinois 61080, or by calling 815-389-3771. A purchase receipt or other proof of original purchase will be required before warranty service found defective under the terms of this warranty, repair or replacement will be made, without charge, together with refund for transportation costs. found not to be defective, you will be notified and, with your consent, the item will be repaired or replaced and returned to you at your expense. This warranty covers normal use and does not cover damage defect which results from alteration, accident, neglect, improper installation, operation, or maintenance. Some states do not allow limitation on how long an implied warranty lasts, so the above limitation may not apply to you. Wa ner Electric LLC’s obligation under this warranty limited the repair replacement the defective product and in no event shall Warner Electric LLC be liable for consequential, indirect, or incidental damages any kind incurred by reason the manufacture, sale use any defective product. Warner Electric LLC neither assumes nor authorizes any other person to give any other warranty to assume any other obligation liability on its behalf. WITH RESPECT TO CONSUMER USE OF THE PRODUCT, ANY IMPLIED WARRANTIES WHICH THE CONSUMER MAY HAVE ARE LIMITED IN DURATION TO ONE YEAR FROM THE DATE OF USES OF THE PRODUCT, THE FOREGOING WARRANTY IN LIEU OF AND EXCLUDES ALL OTHER WARRANTIES, WHETHER EXPRESSED OR IMPLIED BY OPERATION OF LAW OR OTHERWISE, INCLUDING, BUT NOT LIMITED TO, ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS. Some states do not allow the exclusion or limitation incidental or consequential damages, so the above limitation or exclusion may not apply you. This warranty gives you specific legal rights and you may also have other rights which vary from state state. Changes Dimensions and Specifications All dimensions and specifications shown in Warner Electric catalogs are subject to change without notice. Weights do not include weight boxing for shipment. Certified prints will be furnished without charge on request to Warner Electric. BULLETIN 2106-B Installation Instructions Overrunning Internal BackstopModelsClutchesFS501Athru13 23601HooverRoadWarren,MI48089-3994586-758-5000 www.formsprag.com CB Series and Super CB Series Sizes 4, 5, 6 and 8 Installation Instructions819-0447P-1302 Autogap Installation for Sizes 825-1525 Basic Brakes & Clutches Installation InstructionsStep819-0016P-13662.Compress heavy spring (red) against retainer ring by sliding detent spring towards head of pin. (See Figure 2) Assembly Instructions Step 1. Place straight springs (white) over armature boss on back side of armature. (See Figure 1) (Figure 1) Step 3. Insert assembled drive pins through segmented side of armature, through straight (white) springs and into threaded holes in armature hub. (See Figure 3) (Figure 3) Be sure that straight white springs do not get caught under shoulder of drive pins. Compressed Failure to follow these instructions may result in product damage, equipment damage, and serious or fatal injury to personnel. (Figure 2) 5201-101-008 NumberPart MCS-638-3 and MCS-638-4 Series Installation & Operating InstructionsFeatures:819-0468P-241-135 Static mode teach allows one automatic teach step for the target and one automatic teach mode for the background. Remote teach input allows setup to be programmed remotely. Dual lens Automaticpositionselection of best color light source (Green, Red, Blue). Light Operate (Normally Off) Dark Operate (Normally On) Operate Modes. •Quick Disconnect (2 Meter Cable included with Sensor). LED indication of Output status. Output Push-Pull (NPN/PNP) PowerMCS-149SupplyMCS-638Knife or Heat ColorSeal Mark MCS-638-3 Part Number 7135-448-011 MCS-638-4 Part Number 7135-448-012 Print Registration/Color Mark/Contrast Sensors The MCS-638 sensor evaluates the brightness difference between target color and background color. Sometimes the color difference can be very slight, in these cases the MCS-638 with its variable color LED light source is beneficial. The color of the light source is important, and the appropriate choice of color for the light source, or using the MCS-638 with it’s automatic light source color selection allows the detection of very slight contrasts. For example, green color LED light source is more likely to detect a contrast between red and blue than a contrast between green and blue. A common application for contrast sensors is converting operation. web of printed media may need to be cut into individual sheets, and registration marks are printed in certain locations to signal the machine controller to cut the media. For example, a continuous sheet of margarine wrappers is cut into individual wrappers with the printing centered on each individual sheet. Another common application is on bag making machinery where the sensor detects the registration mark and signals the machine to

Warner Electric, Inc. South Beloit, 61080 815-389-3771 Fax: www.warnerelectric.com815-389-2582 This clutch may have an extra groove on the pulley. In this case, use the grooves that are closest to the armature as shown the figure. Compressor PulleyUse these Extragrooves groove forused other applications Installation Instructions819-0389P-1424

For Warner Electric I created product brochures, manuals, and catalogs. The client used each of these for clients, distributors, and potential clients in the manufacturing industry. The product manuals where printed in-house and shipped to the different plants nationally and internationally. The brochures and catalogs where professionally printed in full color and distributed when requested by the customers and distributors. stop and cut or heat seal a bag.

Typical Application

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com• designsbyserena.com • 608.501.9004 4 E. Clutch Actuation control system must be provided which will allow the operator to engage the clutch by rotating the actuation arm from the fully braked position the fully clutched position. This typicalaccomplished with control in the operator zone, which connected by cable the actuation arm. The control and cable assembly tion arm from the positive stop in the braked position to the positive stop the clutched position (17°nominal). Warner Electric recommends the use of cable with an over-travel spring which will allow for mower manufacturing tolerances. Cable manufacturer to provide cable that will not stretch at required force and to add strands as required. Clearance Adequate clearance for all parts the BBC necessary for the BBC to function properly. No member the BBC should be constrained by the mower deck, engine housing, or ground drive pulley. Adequate clearance should be available so that the brake plate may move axially up to .375 inches (9.5mm) and the clutch actuation lever may complete its required stroke (dimension varies for different BBC geometry's consult Warner Electric for assistance). G. Engine Oil Drain Plug All walk behind lawnmower engines contain an engine oil drain plug somewhere on the block. Some have the oil drain plug located directly above the BBC. When using these types engines, Warner Electric strongly suggests that the end user of the lawnmower be clearly instructed to remove the engine oil out of the downspout, and not the engine oil drain plug. Figure shows typical brake actuation return spring mounting configuration. In figure 5, spring that provides force 60-lb (27kg) tangent to (±12°) and plane with the actuation arm rotation attached at the brake spring attachment point [located on 2.56-inch (66.04 mm) radius from the centerline of the BBC]. Option When brake spring is attached to one the holes the acctuator arm, should provide minimum of 12kg (26lb) force tangent to and plane of rotation. When BBC clutch mode this spring force is not exceed 20kg (44lb). The blade brake feature of the BBC requires brake return spring that will provide sufficient force to rotate the actuation arm to the positive stop the braked position. Failure to fully rotate the actuation arm to the positive stop for the brake may esult increased blade stop time and/or premature BBC failure. arner Electric 800-825-9050 819-0465 Figure engine oil is spilled onto the BBC, the BBC will not perform properly. The blade engagement time as well as the blade stop time may be severely increased. engine oil is spilled on the BBC, it should be replaced. H. Operating Temperature Wa ner Electric's BBC is designed to operate in environments where the top plate bearing temperature does not exceed 250°F (121°C). We strongly recommend that the top plate bearing temperature be monitored during testing and any readings over 220°F (104°C) be reported to Warner Electric. Torque Capacity The BBC must have adequate clutch torque capacity to stall the engine in the event that the three different clutch springs for static torque capacities of 100, 144, and 160 in.lbs. (11.3,16.3, & 18 NM). The BBC is generally applicable through hp engines, however the torque output of engines can vary widely. Electric strongly recommends that during testing the stall capacity of the BBC be checked. Blocking the blade with wooden board and epeatedly engaging the BBC against the blocked blade can easily accomplish this. We recommend the BBC should be capable stalling the engine five consecutive times over two-minute period. However, the mower manufacturer should establish the minimum number times the BBC should be capable of stalling the engine based on the anticipated consumer usage. recommended that the stall testing be conducted immediately after the mower has run for at least one half hour and the BBC cycled least 20 times. J. Shrouds ner Electric recommends that the BBC not be enclosed shroud. Historically, shrouds have tended to trap grass clippings, debris and moisture around the BBC rather than protecting K. Blade Design important that the mower blade be designed so that its natural frequency above 60Hertz given maximum engine speed of 3600 rpm. Failure do so can result very high blade deflections when the blade is stationary and the engine is running. The mower manufacturer should test for blade deflection over the entire engine speed range. Warn Electric strongly suggests that customers DO NOT use pressure washer to clear the underside the deck. M. Engine Inertia In some cases when using "engine kill" type operator presence controls, the engine manufacturers use the blade inertia as portion of the flywheel effect needed start the engine. When using the BBC, the blade does not rotate when starting the engine. Some engines will require that heavier flywheel be specified when using the BBC. Please consult with the engine manufacturer when specifying an engine that will be used with BBC equipped mower. VI. Performing Maintenance on the ner Electric BBC Please note that either the Troubleshooting Guide (see page or Warner Electric representative should be consulted to determine which component needs be replaced. A.Replacing the Output hub Lower Assembly BBC by removing the blade mounting 2.Removebolts. the lower assembly from the BBC. Install the new lower assembly to the 3.CheckBBC.hubdisc on upper assembly for (Blue/Straw etc..) this could indicate that the clutch has become overheated. this the case, replace the complete clutch. (See Table 1, page 4) 4.Reinstall the mower blade. 5.Burnish the BBC per the burnish instructions (see section VI. Step C.) B.Replacing the complete BBC Assembly 1.Remove the lawn mower blade from the BBC by removing the blade mounting bolts. 2.Remove the brake actuation spring and remove the BBC mounting bolt. 3.Disconnect the BBC actuation cable. 4.Remove the complete BBC assembly using the removal threads. Note: On some applications the BBC brake assembly will not easily fit through the space allowed in the mower deck. In this instance, the mower engine mounting bolts must be removed and the mower engine lifted off of the deck so that the brake assembly can be 5.Install the new complete BBC assembly directly to the engine crankshaft. (See Section the case where the mower engine was lifted up, remount the engine to the mower deck. (See Table page Warner Electric 800-825-9050 819-0465 6.Burnish the BBC per the burnish instructions (see Step below). Burnish the BBC whenever either the clutch assembly or the brake assembly replaced without replacing the mating component. The mower should be fully functional before this burnish procedure initiated. The burnish procedure consists the following steps: 1.Start the lawn mower engine. 2.Run the mower engine the maximum engine speed. Allow the mower engine to run sufficient amount of time so that the engine will not stall upon engagement 3.With the engine running maximum engine speed, engage and disengage the BBC minimum of 15 times. PRODUCT MANUALS arner Electric 800-825-9050 819-0465 II. Introduction Wa ner Electric BBC's are typically used to control the rotation the cutting blade(s) on walkbehind mowers. These machines are generally designed with means to automatically stop the blade(s) when the operator releases an operator presence control. (See Note Warner Electric BBC's help accomplish this design goal by providing means remove engine power from the blades and braking the blades stop while at the same time allowing the engine to Wa ner Electric BBC's provide superior operator convenience to "engine-kill" systems in which the blade(s) and engine both stop when the operator releases the operator presence control. With this system the operator must restart the engine each time he/she leaves the operator zone to perform such common tasks as clearing debris from the lawn or emptying the grass catcher. Note 1: Reference applicable International and U.S. Standards such as ISO-5395, EN-836, CPSC ---and ANSI/OPEI B71.1. III. Operation The clutch engaged by actuating the operator presence lever and pushing the blade engagement handle. This action rotates the ball ramp mechanism, causing three small internal springs inside the clutch/brake to lift the brake plate clear of the friction disc. As the brake plate leased from the friction disc, heavy coil spring at the base of the unit pushes the friction disc against the rotating input hub, which bolted to the engine's crankshaft. The clutch is then engaged and the blade rotates. Releasing the operator presence lever causes the spring to otate the ball ramp mechanism the opposite direction which forces the brake plate against the outer portion of the friction disc, releasing the clutch and braking the blade to stop. Contents PerformingInstallation.DesignOperation.Introduction.Considerations.Maintenance on the Warner Electric oubleshootingBBC.the Warner Electric WaBBC.rranty. Back Page Failure to follow these instructions may result in product damage, equipment damage, and serious or fatal injury to personnel. When performing maintenance on either mowing deck or engine, the engine should be stopped and the spark plug wire should be disconnected.Scope This manual has been prepared by Warner Electric assist manufacturers of outdoor power equipment in the selection, installation, operation, and troubleshooting of Warner Electric Blade Brake Clutches (BBC's). The information contained this publication is to be considered general guideline for incorporation BBC's into outdoor power equipment such as walk-behind and ride-on mowers. As each application is unique, the suitability of BBC for use particular machine can only be determined through appropriate testing. Warner Electric 800-825-9050 819-0465 Installation The following describes general procedure for installing BBC on mower. Some machines may require deviation from this procedure. In some cases due the mower configuration, the BBC must be partially assembled to the engine before the engine is assembled to the deck. 1.Apply small amount of rust inhibitor to the engine crankshaft. 2.If using loose key, place the key into the key-slot in the engine shaft. 3.Align the key and keyway and slide the BBC onto the engine shaft. Use care not to with rust inhibitor. 4.Insert the mounting bolt supplied with the BBC through the clearance hole in the BBC into the threaded hole the end the engine crankshaft and hand tighten. 5.While preventing the engine shaft from otating, torque (Figure 6) the mounting bolt the appropriate torque specification. (See Table 1, page 6.Install and tighten the anti-rotation bolt. 7.Install the clutch actuation cable. 8.Install the brake return spring. Reference Sec IV D. Check to be sure that the spring strong enough to force the actuation arm to the positive brake stop. Push on the arm towards the brake stop. There should be no additional rotation the arm. the actuation arm rotates, indicative that the brake return spring not strong enough. (Cable should be disconnected from deck attachment bracket at this time.) 9.Adjust the cable as necessary ensure the actuation arm moves to the positive clutch stop. (See Figures 7A and 7B) 10.Install the mower blade. 11.Burnish the BBC per the procedure outlined section Step C. Failure to fully rotate the clutch actuation See Figures 7A and 7B arm to the positive stop may result in the clutch and brake being engaged the same time esulting in drag on the engine and premaFigureFigure7A Slack Figure 7B Tight 2. Shoulder Mounting A shoulder mounting configuration shown (figure 2). The inner race of the top plate bearing is in contact with shaft shoulder, spacer, or traction drive pulley. Clearance must be mainthe crankshaft and the bottom of the bore (2mm -1mm). With this style of mounting the shoulder maximum of 0.001 inches (0.025mm) and the parallelism across spacer or ground drive pulley should of 0.001 inches (0.025mm). Ground drive must be chamfered to clear the radius of the crankshaft. Pulley machining and chamfer to be done in one chucking. B. Mounting Bolt Torque The mounting bolt not only retains the BBC on the crankshaft but also generates clamping force to prevent fretting corrosion between internal BBC components. Warner Electric 800-825-9050 819-0465 Figure Blade Mounting Hub Ball Ramp ActuationMountingSystemBolt Removal Thread Disassembly Internal Brake Return Spring Clutch/Brake Spring Brake Actuation Spring Attachment Point Brake Anti-rotation Arm Clutch Actuation Cable Attachment Point IV. Design Considerations Mounting Blade Brake Clutches are typically mounted directly to the engine crankshaft. BBC's are available shaft end or shoulder mounting configurations. Shaft End Mounting shaft-end (0.025mm)mumshouldley.andbetweenmusttypeboretomsenginefigureconfigurationmountingshown1.Theendofthecrankshaftbot-inthebottomtheintheBBC.WiththisofmountingtherebeclearancetheBBChubthegrounddrivepul-Therunoutoftheendtheenginecrankshaftbeheldtomaxi-0.001inchestominimize Figure Recommended Bolt TorqueThread Type 55 ±10 lbs.ft.65 ±5NM3/8-24 UNF 55 ±10 lbs.ft.65 ±5NMM10X1.25-6g Bolt grade US, Grade #10 Europe. Note: Please contact Warner Electric assistance with other thread sizes. To obtain proper bolt torque (See Table 1), the engine shaft must be held from rotating. Check with the engine manufacturer for acceptable methods of preventing shaft rotation. See figure for piston stop used prevent engine rotation.customer supplied bolt and washer is used washer to be 3MM (0.118") thick and bolt to be grade 10 Europe (grade US bolt). Do not use lock washer. The use Loctite or other thread-locking adhesive not recommended and not substitute for proper mounting bolt torque. Proper mounting bolt torque essential for BBC operation and to prevent premature failure of the BBC. C. Anti-Rotation BBC installations require an anti-rotation device prevent the brake plate from rotating. The anti-rotation device should be rigidly mounted the mower deck or engine block. The anti-rotation device must be designed allow the brake plate move axially. Warner Electric recommends that the anti-rotation device be fabricated from .469 inch (11.9mm) nominal hardened steel pin. Constraining the axial movement of the brake plate may cause the BBC to function improperly, leading to increased blade stop times and premature failure the D.BBC.Brake Actuation Spring The actuating force for the braking function is generated by spring connected between the brake spring attachment point (or one the clutch actuation cable attachment holes) and rigid location on the mower such as the deck or engine block. Return spring not provided with the TheBBC.total rotation of the actuation arm from the positive stop in the clutched position the positive stop in the braked position is 17°nominal. minimum of 150 in.lbs (16.95nm) of torque is equired to move the actuation arm from the fully clutched the fully braked position. The spring force required to achieve this torque dependent on several factors such as the location the attachment points, the angle of the spring compared to the plane, and the tangent rotation. Figure Figure able Symptom: BBC will not brake the mower blade V: Troubleshooting the Warner Electric BBC Symptom: BBC will not engage or slow to engage Problem Possible Causes Section Referral/Solution Clutch and brake are engaged at the Cable out of adjustment Readjust the BBC actuation cable. (Refer Section #9) Engine oil has infiltrated the friction Grassmaterial dirt has lodged around the friction material engine has been leaking onto the friction surfaces, replace the BBC immediately. grass or dirt has lodged around the friction material, disassemble and remove the clutch assembly (See Section and remove the contaminants. (Refer to Section IV G) Mounting bolt torque inadequate Mounting bolt improperly installed To que the mounting bolt the specified installation torque. (Refer Section VI B) Application improperly sized Consult Warner Electric personnel for assistance. Friction material worn out BBC has surpassed life Replace the clutch assembly or the entire BBC. (Refer Section VI A) Clutch and brake are engaged the same time Cable out adjustment Readjust the BBC actuation cable. (Refer Section #9) Anti-rotation device is missing failed during mower operation Inspect the BBC closely for damage Section Friction material contaminated Engine oil has infiltrated the friction Grass dirt has lodged around the friction material engine has been leaking onto the immediately. grass or dirt has lodged around the friction material, disassemble and remove the clutch assembly (See Section B) and remove the contaminants. (Refer to Section G) installed ing site service personnel lawnmower manufacturer's specifications. (Refer to Section Overloaded brake Application is improperly sized Consult Warner Electric personnel for Mounting bolt torque is inadequate Mounting bolt improperly installed que the mounting bolt to the specified installation torque. (Refer to Section Friction material worn out or glazed BBC has surpassed life, cable out adjustment, brake spring too weak. Replace the brake assembly the entire BBC, replace brake spring adjust cable. (Refer to Section 10 arner Electric 800-825-9050 819-0465 Check A.ShaftMounting:EndMounting: must have clearance between BBC hub and ground drive pulley, shaft end runout be 0.001 inches maximum. B.Shoulder-mounting: Inner race of top plate bearing contact with crankshaft shoulder, spacer or ground drive pulley. Clearance must be maintained between the bottom the BBC bore and the end of crankshaft. Shoulder runout be held to maximum 0.001 inches and parallelism across spacer or ground drive be held to maximum 0.001 inches Mounting Bolt Torque: 55 -lbs.ft. ±10 lbs.ft. (65NM ±5NM) 3/8-24 UNF or M10X1.25-6g) Make sure the mounting bolt does not bottom crank threaded bore. Anti-rotation: anti-rotation device allows axial movement of BBC. Min. pin dia. 0.469" Note: Perform Steps (of this check list) before return spring and cable are attached. Position actuation arm so that BBC the full braked position, then mark leading edge position on Positiondeck.actuation arm so that BBC the full clutched position, then mark leading edge position learance: Adequate clearance for all parts of the BBC in both braked and clutched modes. Insure that the BBC does not bind or rub on any part mower. Attach Brake Actuation Spring: Brake actuation spring must have enough force to rotate the brake plate to the fully braked position.(See Step 4, of this check list) Control Cable: Control cable must have sufficient stroke to rotate the actuation arm from the positive stop in the braked mode to the positive stop the clutched position (adjust necessary). (use over travel spring will allow for cable stretch and manufacturing tolerances. (See Steps 5, of this check list) Engine Oil Drain plug: Instruct end user to remove oil from the filler tube and not from drain plug. Do not allow oil to contaminate BBC, replacement of BBC will be required contamination occurs. 10Operation temperature: Top plate bearing not exceed 220 degrees 11Shrouds: Warner Electric does not recommend the use of shrouds. 12Blade design: Blade design to be designed that its natural frequency above driving frequency of engine. 13Engine inertia: Fly wheel sufficient size allow for starting without the added inertia of the blade. Quick Review Check List for BBC Applications Blade Brake ApplicationClutchGuide Application Guide 819-0465

Extra Pulley Groove Notice

Warner Electric, Inc. South Beloit, 61080 815-389-3771 Fax: www.warnerelectric.com815-389-2582 This clutch may have an extra groove on the pulley. In this case, use the grooves that are closest to the armature as shown in the figure. Compressor PulleyUse these Extragrooves groove forused other applicationsArmature Installation Instructions819-0389P-1424

Extra Pulley Groove Notice

Fan Kit Extends the thermal capacity of any module. Performance Plus UM-C Series With ceramic inserts for extended life. Warner Electric is now offering new line of Safety Switches. These Safety Switches are load bearing hinges with Safety Switches concealed in them. They are designed to facilitate mounting onto extruded aluminum profiles and steel or plastic doors. Their slim profile allows the hinge to be readily mounted where space is constrained. Traditional safety switches with separate actuator keys are often subject to mechanical wear, particularly when mounted on the closing edge of guards where accumulated tolerances can cause misalignment. The SHS removes this problem with a safety contact mounted internally, inaccessible to the user and therefore providing excellent tamper protection. One or more switches may be used dependent on the category of safety protection required. Matching hinges without safety contacts are also available, allowing the style to be standardized for general use. Safe: 2 SHS hinge switches each with forced disconnect safety contact allow safety category 4 systems to be configured subject to the required risk analysis and safety contact monitoring. Flexible: The hinge switch operating point may be set anywhere from to 180º. AC/DC to 250 Volt or 60 DC versions available. Ease of Wiring: Industry standard M12 x 1 connectors with axial and radial (rear) mounting available as well as fixed cable versions. Reliable: A cast Zinc alloy body allows the SHS a high degree of mounting freedom. The hinge supports axial loads of 165 lb and radial loads of more than 220 lb. They have an environmental protection of IP 67. P-13511/03 www.warnerelectric.com For Application Assistance Call 1-800-451-8279 or Fax 1-815-389-6678 Safety Hinge Switch PowerWarnerProductsTransmissionElectricBostonGear If the capping equipment in your beverage,pharmaceutical or personal care facility use mechanical cappers, ou risk unnecessary wearing,constant adjustments,over- and under-torquing and added synchronousdowntime.Evenmagneticcappers require periodic adjustment and special tooling to reconfigure for different bottle and cap sizes. To combat these problems Warner Electric developed the Precision Tork™ line of Hysteresis magnetic capping clutches.These clutches are maintenance free,entirely stainless teel,adjust with twist of the wrist and never wear.They can easily be configured to your capping machine and cost lot less than you think. Product Solutions for the The PharmaceuticalBeverage, and Personal IndustriesCare Colfax Power Transmission Group Capping Equipment Application: A Smarter Screw Capping Approach We hadn’t realized how much time we were spending changing the torque level on our cappers until we sat down and measured it...It can take several minutes each head, and on our line where product size changes 2-3 times per day there’s lot of time I’d rather be bottling. Maintenance Manager Major Soft Drink Bottler “ “ Washdown solution and water do number of useful things in your plant…until they get inside your gearboxes.There,they breakdown lubricant,cause premature wear,and ultimately lead to unpredictable failure. That is why Boston Gear developed the PosiVent™,an entirely unique pressure compensation system that eliminates the need for breather vents and leaves the traditional "bladders" offered by some other gearbox companies in its dust. The PosiVent has a single seam, unlike competitive versions whose multiple seams are often the source of leakage or failure.It was designed for easy assembly.Most importantly,the PosiVent has gone through extensive reliability testing, ensuring long life and effective performance. Product Solutions for EnvironmentsFoodAggressiveProcessing Colfax Power Transmission Group Washdown Applications Application: Keeping Water and SolutionWashdownOut The PosiVent is available on all configurations of the 700 Series line of speed reducers from Boston Gear. In an independent study commissioned by Boston Gear, 36% of gearbox users cited water or washdown fluid getting into their gearboxes as "a major concern". It is alone the number one cause of gearbox failure. La solución de lavado agua son gran utilidad en una planta…hasta que introducen descomponen lubricante,causan desgaste prematuro con tiempo,producen fallas prematuras impredecibles. Es por eso que Boston Gear creó sistema PosiVent™,un sistema único de compensación de presión que elimina necesidad de orificios ventilación dejan obsoletas las “vejigas” tradicionales ofrecidas por algunas compañías cajas engranajes. sistema PosiVent tiene una sola juntura,a diferencia muchas junturas múltiples con frecuencia son fuente de fugas fallas.Se diseñó para facilitar montaje.Y que más importante,el sistema rigurosas pruebas de confiabilidad, garantizando su durabilidad rendimiento eficaz. Productos para ambientes agresivoprocesamientodedealimentos Colfax Power Transmission Group Procesamiento de alimentos Uso: Impedir la entrada de agua y solución de lavado partir diciembre de 2003, sistema PosiVent estará disponible en todas las configuraciones línea Serie 700 de reductores de velocidad En un estudio independiente solicitado por Boston Gear, 36% de los usuarios de cajas engranajes indicó que entrada de agua fluido de lavado las cajasde engranajes constituía un “problema serio”. Por sola, es primera causa de falla las cajas deengranajes. Pneumatic Clutches and Brakes Now Available From CBCGenuine Replacement Parts Longer Life We have years experience building value into every Genuine Wichita and Industrial Replacement Part. Our parts, made with quality materials and leading-edge technology, not only last longer than the competition, resulting in lower life cycle costs, they also fit precisely to give you the assurance of trouble-free performance. That’s why we can confidently offer you the very best warranty in the business. Faster Delivery help you lessen downtime problems, we’ve recently established new methods and procedures that will get Genuine Replacement Parts you quicker than ever before. We’ve improved order processing, increased manufacturing capacities and added our nationwide network distributors. Many of our parts can now be shipped within hours of your order or are available from CBC’s warehouses across Australia. You don’t have topay premium price for all the product and service advantages of Genuine Wichita and Industrial Replacement Parts. You’ll find our prices to be very competitive with any the companies offering imitation replacement parts. Split tubes are not intended for permanent The warranty does Contact Your Local CBC office for Genuine Wichita and Industrial Clutch Replacement Parts Friction Discs •Special high strength materials with molded composite teeth resist functional wear and provide additional output •Exactlytorquematch the mating Wichita component for consistent and maximum high torque output •High heat resistance combat unforeseen application problems •Consistent size for ease replacement •Air grooves provide cooling and longer life Unmatched Warranty When you specify Genuine Replacement Parts from Wichita and Industrial you automatically expect more…and get more. Especially better performance, longer life and the peace mind that comes with knowing you are working with the industry’s proven leader. To further back up our quality commitment to you, we now offer new three-year warranty on our line of replacement air tubes ,and two-year warranty on all other components .That’s unmatched by anyone our industry…and for good Air Tubes •Wear resistance polymers insure compatibility with other Wichita parts •Consistent size allows ease replacement required •Low volume construction reduces needless use of compressed air •Combination space-age fibers and elastomers give extended life and retention of size and fit. Engineered Solutions Engineering Wichita Clutch maintains staff of highly trained technical personnel, including registered engineers, to design, facture, and apply our heavy duty clutchesand brakes. Our application engineers are dedicated to providing fast response your inquires, and the most cost effective power transmission solution we can provide. Our design engineers use the latest in design technologies to provide innovative and cost effective clutch and brake solutions to your most demanding applications. The result continual product development such as the high performance clutches and brakes shown above. Dependable Torque Control Products Wichita and Industrial clutches and brakes provide the high speed acceleration and deceleration that are essential modern process equipment. They are available varietyof designs and mounting configurations and are used extensively around the world leading OEMs mining, metalworking, steel, marine, pulp/paper, material handling, paper converting and energy. CBC Leaders in Power Transmission CBC Power Transmission is Australia’s leading supplier power transmission products the mining, processing, and manufacturing sectors. They stock wide range genuine Wichita/Industrial Clutch replacement parts throughout the country,complementing the legendary customer support found each their 70 distribution centres. CBC Power Transmission www.conbear.comP-1587-WC-AP08/05 CBC National Headquarters 3The Crescent Kingsgrove NSW 2208 Tel: 02-9502 1833 Fax: 02-9502 3884 New South Wales State Head Offices 11 Liberty Road, Huntingwood NSW 2148 Email: cbcnsw@conbear.com Newcastle 4/585 Maitland Road Mayfield West NSW 2304 Tel: 02-4968 4000 Fax: 02-4968 4040 Northern Territory Unit 1554 Stuart Hwy Winnellie NT 0820 Tel: 08-8984 3558 Fax: 08-8984 4852 Email: cbcdarwin@conbear.com Queensland 849-865 Kingsford Smith Drive Eagle Farm QLD 4009 Tel: 07-3866 2111 Fax: 07-3866 2177 Email: Tel:Regency479-481cbcqld@conbear.comSouthRoadPark501008-83482100Fax:08-8340 0491 Tel: 03-9276 9100 Fax: 03-9318 5431 Email: cbcvic@conbear.com 789 Marshall Road Malaga WA 6090 The Power of Experience CBCPower Transmission Leaders in Power Transmission Across the globe, Wichita and Industrial Clutch partner with leaders. This why genuine Wichita Clutch and Industrial Clutch products and parts are available Australia CBC. Through CBC’s global search for superior quality power transmission products, they have established selective alliances with international icons the forefront of product development, including Wichita Clutch, Industrial Clutch and many other brands, testimony to our commitment house the most comprehensive range power transmission products in the southern hemisphere. CBC’s nationwide team of professional engineers and factorytrained product specialists ensure that you receive the best possible solutions to your power transmission needs. order maintain customer satisfaction the highest level and ensure that orders are filled timely basis, CBC utilizes anationwide computerized system for inventory control and product tracing. This system allows us to guarantee products and parts are available throughout our strategically located While CBC stocks Australia’smost comprehensive range of power transmission products, you have requirement that is not featured in this or any other CBCbrochure, please give us call. Our ability to source products from around the globe will help ensure your needs are met promptly. TorqueforPartnershipAustralia’sClutchWichita/IndustrialandCBC–#1DependableControl Power Take-Off Clutches Low Inertia Clutches andBrakes are designed completely free from effects of centrifugal force and self energization. They provide the high speed acceleration and deceleration essential for today’s process equipment. The low-inertia designs reduce power consumption and heat build-up cycling applications. A quick energizing air tube provides fast response with smooth engagement. They combine all the best features of the disc type clutch with the advantages of direct air engagement through direct axial pressure application special composition full-circle tube. Wichita clutches engage smoothly without noise, shock or impact and release completely fraction of second. Extremely fast action possible because ofthe small volume of air required. Torque developed direct proportion air pressure applied. Clutches may be slipped moderately control the acceleration rate. When large inertia loads are powered from electric motors, smooth, controlled slip starts by Wichita Clutches can keep power demands below the allowed maximum. Heat generated by controlled slipping high cycle rate operation dissipated by the centrifugal blower design of these units. with automated controls through simple air and/or electric circuits. High Torque Clutch Wichita High Torque Clutches provide the highest torque size ratios any Wichita clutch. They provide smooth controlled starts and stops and are designed for minimum power loss due to low rotating inertia. CCB Clutch/BrakesSeries High torque with fast cycle rate The Wichita Combination Clutch/Brake provides fast, smooth cycling for stamping presses and metal forming equipment combining high performance clutch and spring-set brake compact, pancake assembly that prevents overlap. The extra fins and cooling slots allow for excellent heat dissipation. low stress spline eliminates driving pins between the shaft and centerplate, while the precision die springs provide consistent long-life braking Theaction.heavy duty size models feature an air tube disc for direct air engagement. Optional quick air-release valves provide faster cycling than piston and cylinder models. There are no o-rings piston seals adjustment necessary. Worn friction plates can relined at Wichita’s factoryon exchange basis. Installation of the CCB is also easy.The simple air system has external connections and requires no shaft seals. •No shaft seals for faster, lower cost •Optionalinstallationshrink disc mounting for simplified, easier installation •Fast, smooth cycling •Cool running with higher torque Ball Mill Clutches Ideal for jogging and inching applications Wichita Ball Mill Clutches are specially designed provide quick, smooth starts with limited current surge for heavy duty grinding mills. The clutch adaptable remote control allowing centralized operation through simple air electric •Heavy duty applications •Quick, smooth starting •High heat dissipation for jogging andinching Coupling Clutches Unaffectedcentrifugalbyforces The Wichita Standard Vent volume,design,simplein-lineClutch-CouplingCombinationdesignedforreliablepowerairtubewithsmallairspeeds engagement and disengagement. unaffected by centrifugalforce and has no self-energization like drum clutch designs. Ideally suited for large inertia loads where smooth controlled starts are needed. •In-line power applications •Smooth, controlled acceleration Motor Brakes Quick, smooth stopping Wichita Spring-Set Air Release Motor Brakes are ideal for failsafe protection of process equipment. Available in foot mounted and C-face options, this improved design has thicker friction discs for longer wear life. The fast acting Spring-Set actuation assures quick, smooth stops. C-Face Compatible Wichita C-Face Motor Brakes are ideal when paired with any appropriate size motor. C-face adaptors are available in standard NEMA and frame designs. Custom adaptors are available for your specific motor •Rugged,•Low•No•Quick,•Long•Failsafedesign.protectionwearlifesmoothstoppingadjustmentinertiadesigndependabledesign Superior Torque Control for DutyDieselHeavyEngines Mechanical Side Load PTO Two mechanically actuated PTO’s are now available in addition to the performance-proven Wichita Air Tube PTO’s. Complete clutch engagement of the mechanical PTO units assured with each release of the hand lever due the incorporation of heavy-duty truck clutch. With its many outstanding features, the clutch used the Wichita PTO prevents torsional vibration from damaging engine transmission components, orcausing spline wear. Theresult is superior Power Take-Off performance and durability! Mechanical PTO Features In-Line PTO design provides direct drive operation with side load capability. Side Load PTO utilizes pair heavyduty roller bearings fitted into the shaft housing eliminate the transmission side loads the crankshaft. •No pilot •Standardbearingwithdampened driven discs •Self-adjusting feature automatically adjusts clutch through normal use •Ideal for vehicular flywheel applications and adaptable to industrial flywheel applications. lbs. for over-center type PTO. Lever Air PTO Clutch Air Tube Disc Side Load PTO Air Tube Disc design provides dependable, trouble-free performance on indirect drives with large overhung loads on engines 250–1000 HP. The simple air controls can be utilized remotely control the clutch as well the •Discthrottle.design provides smooth, shock free •Highstart-ups.speedair tube not affected by centrifugal force. •No O-rings or diaphragms wear •Dynamicallyout. balanced for high speed •Remoteoperation.control operation. Kopper Kool Brakes Superb Heat Transfer Wichita Kopper Kool clutches and brakes represent the ultimate design for very high heat dissipation the most rugged tensioning applications. Torque levels are direct proportion to air pressure, providing accurately controlled, continuous slip braking action. •New HICO friction material provides higher •Coppertorquealloywear plates increase heat transfer •Very high thermal capacity Steel Water Cooled Brakes Cool Running Pneumatic Clutches and Brakes Water Cool Wichita Steel Water Cooled Brakes provide high heat dissipation cost-effective design. Theproven air tube actuation allows precise web tension with simple air controls. •Simple, cost-effective design •One-piece steel water jacket eliminates leakage •High thermal capacity Low Inertia and Air Tube Disc Clutches and Brakes Air actuated, modular clutch and brake combinations Air Tube design provides fast response with smooth ClutchengagementCombinations •Low Inertia •Low Inertia High Torque Brake Combinations •Low Inertia •Low Inertia Spring-Set Clutch/BrakesCombination Air Actuated Clutch and Spring-Set Brake VentStandardClutches Clutch Coupling Action Motor Brakes FailSafe Spring-SetProtection–Action PTO’s Side Load and In-Line Models Low hand lever effort. 30 lbs. vs. 100Standard with dampened Nopilot required.bearingSelf-adjustingfeatureautomaticallyadjustsclutchthroughnormalIdealforvehicularflywheelapplications. Tension Brakes High Heat Capacity High Heat Dissipation Pressure Plate Floating Plate MultipleCouplingHoldingTubePlateSpud supportOptionalbase. Very Low Spring-Set Brake Wichita Spring-Set Air Release Brakes are ideal for fail safe protection of process equipment. Constructed high strength cast iron, this improved design has thick friction discs for longer wear life. The fast acting air tube design assures quick, smooth stops. Common Features for High Torque Clutch and Spring-Set Brake •Thick, full circle friction discs for longer life •Extremely fast response •No •Highlubricationtorque size ratio •Low rotating inertia LK Series Clutches Dry, disc-type application The model LK low driven inertia air set clutch. the ideal choice for end of shaft mounting arrangements. •High cycle frequency •Highest torque capacity per envelope size •Quick response with minimal TheconsumptionmodelLKB spring set air hydraulic released brake. The LKB offers wide range torque capacities and release pressures while maximizing ventilation for dissipation large thermal loads. •Long lining life •Stable friction coefficients •Lower maintenance costs •Low inertia contribution system Industrial Clutches &Brakes Piston Actuated Clutches and Spring-Set Brakes Mistral Brakes Ideal for corrugating and paper converting applications Wichita Clutch’s Mistral pneumatic brakes feature modular design which allows for variable tensioning capacities. Each brake can specified with varying number pneumatic actuators, allowing precise selection brake torque capacity for optimum tension control. This high performance, versatile brake capable handling the tensioning requirements of the latest equipment designs while increasing line speeds 1,140 ft./min. Mistral brakes are extremely compact only 11.6” or 16.1” diameter. Their size facilitates the pickup small, part reels used in short batch runs. For automated reel loading machines, Mistral offers optional infrared and speed sensor installation within the brake. •Long life constant use applications •Torque range exceeding 15,900 in.lbs. •Heat dissipation capacity up to Thermal HP Optimized performanceair-cooled ModEvo air applied tension brakes provide smooth control while saving money and time. The ModEvo brake disc was developed utilizing Finite Element Analysis techniques to ensure maximum strength with minimum weight. The discs are designed make the best use of cooling air available at slow speeds and being bi-directional; achieves high heat dissipation capacity either rotational direction. An optional cooling fan available where space limited more extreme heat handling required. Each disc can be specified with minimum single module, up to the maximum number of modules that can be fitted around the disc. This flexibility allows for wide range of torquehandling capacities. •Discs available five sizes: 250mm, 300mm, 350mm, 400mm, 450mm Alldiametersdiscsare the same thickness and use the same brake modules and •Torqueactuatorscapacity from 659 lb.ft. for 250mm disc 3,181 lb.ft. for 450mm disc Tension Brakes Air Cooled Supurb web tension system control Dry, disc-type application Spanish

5 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com• designsbyserena.com • 608.501.9004 PRODUCT BROCHURES Printed in USA Warner Electric, Inc. 449 Gardner Street South Beloit, IL 61080 815-389-3771 Fax: www.warnerelectric.com815-389-2582 Warner Electric Packaged Clutch/Brake Performance Data Enclosed Model EUM KeepsSeriescontaminants out. The ideal choice for motor to reducer applications... Ventilated Models UM-1020 Series For motor to reducer applications. Motor Motor to Reducer/ Mechanical Heat FrameShaft DiameterStatic TorqueDissipation @ 1750 RPM Size (in) (lb-ft) (ft-lb/min) 16 56C /48Y0.625 30 6,000 182C 143TC 184C 145TC 0.875 30 11,000 2133C 182TC 215C 184TC 1.125 95 15,000 213TC 215TC1.375 95 15,000 UniModules — pre-assembled and burnished for easy installation! Factory assembled and burnished, reducing assembly time and start-up problems. Units provide rated torque right out-of-the-box. ➤ NEMA C-Face compatible mounting ➤ No maintenance — Warner Electric’s patented Autogap® system provides automatic wear adjustment ➤ High cycle rate, long life, rugged design ➤ Consistent performance ➤ Finned housing for maximum heat dissipation ➤ Convenient bearing mounted rotor, which facilitates easy installation ➤ UL Listed ➤ Built-in CBC-150-1 power supply for 115 VAC single phase operation (230 VAC upon request) ➤ Available in Ventilated or Totally Enclosed housings with Integral Control for... Baggage Handling • Airport Equipment Bulk Mail Handling • Warehouse Distribution Centers Factory Automation Specialty Machinery NEMAFrame Selection

Packaged CombinationsClutch/Brake

® Creative Highlights by Serena Bales • email: serenab2704@gmail.com• designsbyserena.com • 608.501.9004 6 ModevoTensionBrake Sensors IndustrialandSwitchesSafety Technology Products Colfax Power Transmission Group Quincy, MA 617-328-330002171 Warner Electric Electromagnetic Clutches and Brakes USA South Beloit, IL 61080 1-800-825-9050For815-389-3771applicationassistance: Electromagnetic Clutches and Brakes Europe Allonnes, France +33 (0)2 43 43 63 63 Precision Electric Coils USA Columbia City, IN 46725 260-244-6183 Boston Gear Enclosed and Open Gearing, Electrical and Mechanical P.T. Components Quincy, MA 1-888-999-9860617-328-330002171 Formsprag Clutch-Stieber Clutch USA Overrunning Clutches and Holdbacks Warren, MI 1-800-927-3262For586-758-500048089applicationassistance: Stieber Clutch-Formsprag Clutch Europe Overrunning Clutches and Holdbacks Heidelberg, Germany +49 (0)6221 30 470 Marland Clutch Roller Ramp and Sprag Type Overrunning Clutches and Backstops Burr Ridge, IL 708-352-333060527 Nuttall Gear and Delroyd Worm Gear Worm Gear and Helical Speed Reducers Niagara Falls, NY 14302 716-731-5180 Wichita Clutch and Industrial Clutch Pneumatic and Oil Immersed Wichita Falls, TX 76302 940-723-3400 Pneumatic Clutches and Brakes Europe Bedford, UK +44 (0)1234 350311 Ameridrives Couplings Gear Couplings, Mill Spindles, Universal Joints Erie, PA 814-480-500016512 Colfax Power Transmission Group Asia Pacific China852 2615 9313 aiwan886 2577 8156 Singapore65 487 4464 Thailand66 2 322 0481 Australia612 9894 0133 Permanent Magnet and ParticleMagneticClutchesandBrakes www.warnerelectric.com P-1316 4/03 Printed in USA Warner Electric, Inc. 449 Gardner Street South Beloit, IL 61080 815-389-3771 Fax: www.warnerelectric.com815-389-2582 CSK One ClutchesBearingWay AC & DC AdjustableControlsSpeedandMotors in1-888-999-9860Canada:1-800-668-1161 INTERCHANGE GUIDE Pleaseseeappropriatemanufacturer’scatalogsforexactdetailsregardingratingsdimensions.ThisinformationisvalidasAugust1,2002. HUB BOSTON BALDOR BROWNINGDODGE ELECTRA FALK GROVE CITYMORSEOHIO WINSMITH BASIC UNIT NON-FLANGED 710—100U———B110—910DN 715—154US150—154WBB215—B115— 718S918175US175177ML175WBB218181B118B2175917DN 724S924237U——238WBB224—B124B2238924DN 726S926262US262267M262WBB226261B126B2262926DN 732S932325U——325WBB232321B132B2325— 738S938375U——381B138— 760—600U—600M600WBB260601B160B2600— FLANGED REDUCER QUILLTYPE F710—100Q———F110—910MDN F713F913133Q133133MLSC133WBMBMQ213134F113BMQ2133913MDN F715—154Q150—154WBMBMQ215—F115— F718F918175Q175177MLSC175WBMBMQ218184F118BMQ2175917MDN F721F921206Q200217MLSC206WBMBMQ220214F121BMQ2206920MDN F724F924237Q——238WBMBMQ224—F124BMQ2238924MDN F726F926262Q262267MLSC262WBMBMQ226264F126BMQ2262926MDN F730F930300Q——300WBMBMQ230—F130BMQ2300930MDN F732F932325Q——325WBMBMQ232324F132BMQ2325— F738F938375Q——384F138— FLANGED REDUCER COUPLINGTYPE RF710——910CDN RF713LF913133CA133133MLC133WBFBM213—RF113BMC2133913CDN RF718LF918175CA175177MLC175WBFBM218—RF118BMC2175917CDN RF721LF921206CA200217MLC206WBFBM220—RF121BMC2206920CDN RF726LF926262CA262267MC262WBFBM226—RF126BMC2262926CDN RF730LF930300C——300WBFBM230—RF130BMC2300930CDN RF738LF938375C———RF138— RF752—516C——525WBFBM252—RF152BMC2525— H713HS913133UHA133S—133WBQH213—S113— H715—154UHA150S—154WBQH215—S115— H718HS918175UHA175S177MH175WBQH218182S118SM2175917DSN H721HS921206UHA200S217MH206WBQH220212S121SM2206920DSN H724HS924237UH—267MH238WBQH224—S124SM2238924DSN H726HS926262UHA262S—262WBQH226262S126SM2262926DSN H732HS932325UH——300WBQH230—S130SM2300930DSN H738—375UH——325WBQH232322S132SM2325— —382S138— QUILLTYPE HF713HF913133QH——133WBQMHMQ213—SF113— HF715—154QH——154WBQMHMQ215—SF115— HF718HF918175QH—177MHSC175WBQMHMQ218185SF118SMQ2175917MDSN HF721HF921206QH—217MHSC206WBQMHMQ220215SF121SMQ2206920MDSN HF724HF924237QH—267MHSC238WBQMHMQ224—SF124SMQ2238924MDSN HF726HF926262QH——262WBQMHMQ226265SF126SMQ2262926MDSN HF730HF930300QH——300WBQMHMQ230—SF130SMQ2300930MDSN HF732HF932325QH——325WBQMHMQ232325SF132SMQ2325— HF738—375QH——385SF138— COUPLINGTYPE HRF713HLF913133CHA133S—133WBQFHM213—SRF113— HRF715—154CHA150S—154WBQFHM215—SRF115— HRF718HLF918175CHA175S177MHC175WBQFHM218—SRF118SMC2175917CDSN HRF721HLF921206CHA200S217MHC206WBQFHM220—SRF121SMC2206920CDSN HRF724HLF924237CH—267MHC238WBQFHM224—SRF124SMC2238924CDSN HRF726HLF926262CHA262S—262WBQFHM226—SRF126SMC2262926CDSN HRF730HLF930300CH——300WBQFHM230—SRF130SMC2300930CDSN HRF732HLF932325CH——325WBQFHM232—SRF132SMC2325— Base Mounted*Base Mounted*Output Flange Mount Output Flange ManufacturersSizeNEMA C-Face NEMA C-Face Mount SF800BRB S800BRB SF800BRF S800BRF Boston830SF832BRB/SF833BRBS832BRB/S833BRBSF832BRF/SF833BRFS832BRF/S833BRF SEWEurodrive32SA32LPSA32SAF32LPSAF32 Falk03UWCQ2(3)-AUWCQ2(3)-NUWCQ2(3)-AUWCQ2(3)-N DavidBrownC03C032(3)BANC032(3)BRNC032(3)BAFC032(3)BRF FlenderNANotAvailableNotAvailableNotAvailableNotAvailable StoberS102S102VN-MRS102VN-AWS102AF-MRS102AF-AW NordN/ANotAvailableNotAvailableNotAvailableNotAvailable Boston840SF842BRB/SF843BRBS842BRB/S843BRBSF842BRF/SF843BRFS842BRF/S843BRF SEWEurodrive42SA42LPSA42SAF42LPSAF42 Falk04UWCQ2(3)-AUWCQ2(3)-NUWCQ2(3)-AUWCQ2(3)-N DavidBrownC04C042(3)BANC042(3)BRNC042(3)BAFC042(3)BRF Flender21CA21-(M,G,orA)CA21ACF21-(M,GorA)CF21A StoberS200S202/3VN-MRS202/3VN-AWS202/3AF-MRS202/3AF-AW NordSK04SK02040ASK02040ASK02040AFSK02040AF-W Boston850SF852BRB/SF853BRBS852BRB/S853BRBSF852BRF/SF853BRFS852BRF/S853BRF SEWEurodrive52SA52LPSA52SAF52LPSAF52 Falk05UWCQ2(3)-AUWCQ2(3)-NUWCQ2(3)-AUWCQ2(3)-N DavidBrownC05C052(3)BANC052(3)BRNC052(3)BAFC052(3)BRF Stober41CA41-(M,G,A)CF41-(M,GA) NordS300S302/3VN-MRS302/3VN-AWS302/3AF-MRS302/3AF-AW BostonSK05SK02(13)050ASK02(13)050A-WSK02(13)050AFSK02(13)050AF SEW860SF862BRB/SF863BRBS862BRB/S863BRBSF862BRF/SF863BRFS862BRF/S863BRF FalkEurodrive62SA62LPSA62SAF62LPSAF62 David06UWCQ2(3)-AUWCQ2(3)-NUWCQ2(3)-AUWCQ2(3)-N BrownC06C062(3)BANC062(3)BRNC062(3)BAFC062(3)BRF Flender61CA61-(M,GorA)CA61ACF61-(M,GA)CF61A StoberS400S402/3VN-MRS402/3VN-AWS402/3AF-MRS402/3AF-AW NordSK06SK12(3)063ASK12(3)063A-WSK23(3)063AF-WSK23(3)063AF-W BaseMounted NEMAC-FaceSF800BRBBaseMountedS800BRBOutputFlangeMount NEMAC-FaceSF800BRFOutputFlangeMountBostonS800BRF Gear800BRSeriesRightAngleHelical-WormGearDrivesaredesignedtobefunctionally interchangeablewiththeseandmanyothermanufacturer’sdrives.Thischartisintendedtobeaguide only.Pleaseseeappropriatemanufacturer’scatalogsforexactdetailsregardingratingsanddimensions. Detachablebasekitrequired. INTERCHANGE GUIDE 800 SERIES RIGHT ANGLE HELICAL-WORM GEAR DRIVES 1-888-999-9860 Wrap Spring Product Range/Part Numbers Warner Electric 800-825-6544 Bore Stops SizeVoltageRotation1 2 CB-2 0.25"24 VDCCW 302-17-001 302-17-002 302-17-003 CCW 302-27-001 302-27-011302-27-003 0.25"115 VACCWCCW302-27-007302-27-008302-17-007302-17-008302-17-009302-27-009 CB-4 0.375"24 VDCCW 304-17-001304-17-011304-17-007 CCW 304-27-001304-27-007 304-27-026 0.375"115 VACCW 304-17-003 304-17-008304-17-018 CCW CB-5 0.5"24 VDCCW 305-17-001 305-17-002305-17-003 CCW 305-27-001 305-27-002305-27-003 0.5"115 VACCW 305-17-007 305-17-008 305-17-009 CCW CB-6 0.75"24 VDCCW 306-17-051 306-17-074306-17-162 CCW 306-27-029 306-27-046 306-27-134 0.75"115 VACCW 306-17-053 306-17-060 306-17-073 CCW 306-27-031 306-27-039 306-27-045 1.0"24 VDCCW 306-17-057 306-17-061 306-17-031 CCW 306-27-032 306-27-147306-27-150 1.0"115 VACCW 306-17-059 306-17-062306-17-075 CCW 306-27-034 306-27-044 306-27-037 CB-8 1.25"24 VDCCW 308-17-101 308-17-102 308-17-103 CCW 308-27-101308-27-102 308-27-103 1.25"115 VACCW 308-17-107 308-17-108 308-17-109 CCW 308-27-107 308-27-108 308-27-109 1.5"24 VDCCW 308-17-119308-17-120308-17-121 CCW 308-27-119308-27-120308-27-121 1.5"115 VACCW 308-17-125 308-17-126308-17-127 CCW 308-27-125 308-27-126308-27-127 SCB-5 0.5"24 VDCCWCCW325-27-001325-27-002325-17-001325-17-002325-17-003325-27-003 0.5"115 VACCW325-17-004325-17-005 325-17-006 CCW 325-27-004325-27-005 325-27-006 SCB-6 0.75"24 VDCCW 326-17-007 326-17-008 326-17-009 CCW 326-27-007 326-27-008326-27-009 0.75"115 VACCW 326-17-019 326-17-020326-17-021 CCW 326-27-019 326-27-020326-27-021 1.0"24 VDCCW 326-17-010 326-17-011 326-17-012 CCW 326-27-010 326-27-011326-27-012 CCW 326-27-022326-27-023326-27-024 Bore Stops SizeVoltageRotationInput1 SCB-8 1.25"24 VDCCW 328-17-019 328-17-020328-17-021 CCW 328-27-019328-27-020328-27-021 1.25"115 VACCW 328-17-043328-17-044328-17-045 CCW 328-27-043 328-27-044 328-27-045 1.5"24 VDCCW 328-17-013328-17-014328-17-015 CCW 328-27-013328-27-014328-27-015 1.5"115 VACCW 328-17-037 328-17-038328-17-039 CCW 328-27-037328-27-038328-27-039 WSC-2 0.25"SCCWShaft0.25"SCWShaft202-30-011202-30-007202-30-0150.25"SCCWHub202-20-016202-20-015202-20-0170.25"SCWHub202-10-016202-10-009202-10-020202-40-014202-40-008202-40-017 WSC-4 0.375"SCWHub 204-10-001204-10-016204-10-010 0.375"SCCWHub 0.375"SCCWShaft204-40-001204-40-006204-40-0120.375"SCWShaft204-30-001204-30-007204-30-009204-20-004204-20-008204-20-016 WSC-5 0.5"SCWHub 205-10-001205-10-014205-10-017 0.5"SCCWHub 0.5"SCCWShaft205-40-004205-40-007205-40-0160.5"SCWShaft205-30-001205-30-014205-30-016205-20-001205-20-006205-20-011 WSC-6 0.75"SCWHub 206-10-002206-10-062206-10-064 0.75"SCCWHub 1.0"SCWHub0.75"SCCWShaft0.75"SCWShaft206-30-011206-30-052206-20-002206-20-023206-20-058206-40-002206-40-014206-40-020206-10-003206-10-057206-10-0591.0"SCCWHub206-20-003206-20-060206-20-0131.0"SCWShaft206-30-003206-30-051206-30-0561.0"SCCWShaft206-40-013206-40-023206-40-025 WSC-8 1.25"SCWHub208-10-004208-10-027 start/coast-to-stopForavailable.otherFor1.50"SCCWShaft208-40-003208-40-020208-40-0221.50"SCWShaft208-30-003208-30-025208-30-0271.50"SCCWHub208-20-003208-20-032208-20-0211.50"SCWHub208-10-007208-10-025208-10-0301.25"SCCWShaft208-40-013208-40-015208-40-0171.25"SCWShaft208-30-001208-30-021208-30-0221.25"SCCWHub208-20-001208-20-028208-20-030208-10-028CBandSCBSeriesunits,thesearethemostcommonlyrequestedpartsvoltages(suchas12VDCand90VDC),boresandstopcollarsaretheWSCSeries,otherunitsofferingdifferentbores,andoverrunningoperationareavailable.DenotesstockitemsshippedFOBRoscoe,Illinois Part Numbers Part Numbers Control Part #’s One Shot, 150 Ohms 901-00-014 One Shot, Octal Socket 901-00-019 P-1314 10/02 Printed USA PRODUCT CATALOGS AND SELL SHEETS Check Out warnerelectric.com warnerelectric.com now features our new interactive eCATALOG making it faster and easier to find and spec the motion control products you need. Within the Warner Electric Interactive eCATALOG, you can start your search for basic components, such as clutches or brakes, and then quickly refine your search from hundreds of possibilities to one that meets your specific power transmission requirements for NEMA, input/output configurations and other factors. You can also download specifications and PDF pages or submit an RFQ for any of your selections. Find fast www.warnerelectric.com Wrap Spring Clutches and Clutch/Brakes Warner Electric offers a complete line of standard wrap spring clutches and clutch/brakes, available for immediate delivery through our nationwide network of power transmission distributors. As the industry leader in clutch/brake technology you can count on Warner Electric for complete application assistance and after sale service. WARNERELECTRIC Wrap Spring Order Desk 800-825-6544

This is Formsprag and Boston Gear’s Paper Based and Web Based training courses. When I was working for Warner I also designed for the other divisions within the parent company of Altra Industrial Motion. Altra wanted to provide paper based and web based training for their employees and customers. I started out by creating the paper base courses for Boston Gear, Formsprag, and Warner Electric. Next I converted all the paper based courses into a web base Level 1 course. All of these where created in an HTML interactive program provided by Technomedia out of New Jersey. I also worked with two company Instructional Designers to create each course segment. After Level 1 was completed I went on to create Level 2 and 3. This web based training was able to keep a database of the progress of who took the courses and their progress. Not only did I create these course I was also the Administrator for them as well.

7 ® Creative Highlights by Serena Bales • email: serenab2704@gmail.com• designsbyserena.com • 608.501.9004

PAPER BASE (PBT) AND WEB BASE (WBT) TRAINING

FLIGHT SERVICESSAFETYCORP. Employment at

• Created det ailed technical digital illustrations, extensive photo retouching, and animations for eLearning Computer Base Training (CBT) courses for the US Air force.

Teamed with: copywriters, editors, developers, programmers SME’s, designers, managers, instructional designers, vendors, printers, photographers, and internal and external clients.

Centennial, CO § November 1998 – July 2001

• Team Lead Designer for the C-141C Paper Based Training (PBT) Courses.

• Provided creative support to the Engineering proposal groups and Human Resource Department.

Adobe • Photoshop • Illustrator • PageMaker • Lightwave Microsoft • Word • PowerPoint • Excel • Outlook

Art Direction

Results: Increase in Airforce pilot safety training. 100% in pilot trainingof the TCAS TAWS instrument for the C5, C141 and KC135 air planes.

Client: US Air Force

• Project/team lead • Photo direction Illustration • Concept sketching • Technical and realistic • Digit al and traditional • 2D & 3D VISUAL DESIGNER SKILLS PC platforms

Software Used Job Duties

At FlightSafety there was a team digital artists, instructional designers, SME’s, programmers, editors, project managers and Air Force collaborators.

Computer Base Training

The images on this page are technical drawings created while I worked for FlightSafety Services Corp. The division I worked for provided training for the Air Force Pilots that flew the C141, C5 and the KC135 airplanes. My role was to create a base panel and for each part that toggled or moved there would be a new graphic created to overlay using Authorware to animate it. An example would be the toggle switches moving up or down, lights on or off, different codes displayed, numbers changing and etc. There where a team of digital artist and each was assigned different training courses to work on at one time. I created the panels shown on this page along with all the graphics that where to be used for the animations. The delivery of these courses where done by computer.

® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 4

I was the Team Lead designer for the C131 paper based training courses that consisted of over 10,000 technical drawings done in Illustrator and placed either into a Word documents or PowerPoint courses per the request of the AirForce.

Paper Based Training

PAPER BASE (PBT) and COMPUTER BASED (CBT) TRAINING

All interactive training given to the US AirForce. Not for civilian viewing. Here is the address to Flight Safety Service php?p=b1www.flightsafety.com/fs_service_government_military_conm.Corp.

® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 6 MENUMAIN COMMTUNE TNAVUNE D PROGSOLN FPL BRTDIM PREV NEXT CLR TOLD MSNVNAV EXEC MMSGX 1 2 3 4 5 6 7 8 9 ï 0 +/TUNETOTMAX FREQUENCY DAF OFFADF ANT LOOPTEST840-1750400-840190-400 LRLOOP VOICECW TURN BIT HLDALT AP1 AP2ENGAGEOFFON LAT PITCH CFP MENUMAIN COMMTUNE TNAVUNE D PROGSOLN FPL BRTDIM PREV NEXT CLR TOLD MSNVNAV EXEC MMSGX 1 2 3 4 5 6 7 8 9 0 +/FNOP SIL KEY FAULT TX CALL CLR MD AJ CH TIME FREQ ADRS PWRDSBL VOLSQLAJFLDVAL INIT : TUNETOTMAX FREQUENCY DAF OFFADF ANT LOOPTEST840-1750400-840190-400 LRLOOP VOICECW MODEBATSELECTINSREADYNAVNAVATT ALIGN OFFSTBY MODEBATSELECTINSREADYNAVNAVATT ALIGN OFFSTBY INS NO. 1 INS NO. 2 FM EMERREADPREMANAMTONE COMMVOL LOAD LAMPTEST NAVVOLCOMMNAV DFCOMM/NAVCOMMNAVOFFBRTQSDSHVF IFFINPUTDATACADC DAMPERYAW NO.1 OFFONNO.2 SSERPTOTESTM-1M-2M-3 AM-C ON ON TESTOUTRAD FF TESTTESTOUT EMERMASTERNORMSTBYOFF OREZB AS1S2S3S4HOLDONON OUTIDENTMICMONRBELOWABOVEON AUDIOOUT GLHT OUT DM CODE MODE 4 SEL B SEL A ANT RI TILTANT 105 UP0ON 105 AUTOMAXMINGAINPENCILFAN RADAR ANTI STAB ON OFF OFFSTBYTEST WX MAP1BCNMAP2PULLTURN& INS AR SKE 1 2 4 8 16 SKEINS RDR CSRFMSFMSWRNRDR DNUP SKERNG X1000 CURSOR UCDI M HDG CRS ALTSETALERTA/SBAROSETTRIM INHB A/S ALT +ñ SYNC CH123456 13121110 20191817161514FREQ CHAN DISPLAYTESTA2 STATUS OFSQUELCHFON VOL TONET PRESET MNL GRD MAIN OFF ADF BOTH HUF FNOP SIL KEY FAULT TX CALL CLR MD AJ CH TIME FREQ ADRS PWRDSBL VOLSQLAJFLDVAL INIT M HDG CRS ALTSETALERTA/SBAROSETTRIM INHB A/S ALT +ñ SYNC CH 13121110987 20191817161514FREQ CHAN DISPLAYTESTA STATUS OFSQUELCHFON VOL TONET PRESET MNL GRD MAIN OFF ADF BOTH HUF 760031.015 ILLUSTRATION

7 ® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 ILLUSTRATION

® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 8 ILLUSTRATION

atat

We’re the world’s foremost aviation We’retrainer.a world leader in military aircrew training.

9 ® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004

We offer a comprehensive benefits package.

AD, BROCHURE, & SPLASH

Phil Marshall, Altus AFB, Oklahoma, C-5 Site Manager: “I’m proud to be in a leadership position in a company known worldwide for its excellence in military aircrew training.” Ed Yamamoto, C-5 program Training Systems Support Center Manager: “I can’t imagine a more positive, supportive environment in which to learn from peers and teach to others.”

3333 S. Bannock Street, Suite 100 Englewood, Colorado 80110

An Equal Opportunity Employer

Five reasons you'll rise above the rest with FlightSafety...

PAGE

Whatever your vision–to teach military flight crews, maintain simulators, or develop courseware for our current (C-5, C-141, KC-135, V-22, JSTARS, JPATS) or future programs–log on and take off with the leader at www.fssc.com or send your resume today.

phone 303.783.1023 fax 303.783.8557

We’re among the largest providers of aircrew training programs for the Department of Defense.

Let Letcareeryouryourcareer

More than thirty locations mean terrific opportunities to relocate.

SO A RSO A R

Recruitment Specialist e-mail: emp@fsi061.flightsafety.com

FINEILLUSTRATIONART

® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 2 PRODUCT ILLUSTRATIONS

Acrylic on canvas

Pen and Ink on Illustration board

Gouache on illustration board

Acrylic on canvas

Watercolor on illustration board

Pen and Ink on Illustration board

Markercanvasand

Pen and Ink on Illustration board

color pencil

3 ® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 PRODUCT ILLUSTRATION

Acrylic on

® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 4 TECHNICAL ILLUSTRATIONS Technical illustrations created in Illustrator and Photoshop

23.5

(1.88)47.9M12x1 28

Specifications

19 Lens*

5.Press

3.Press the Teach push button on the sensor or apply V+ to the Teach Input for a minimum of 50 milliseconds. The LED should flash slowly (at a rate of approximatel 1 Hz).

21 BlackBrown Load (+) White (no connection) Black Male Receptacle End View PNP OUTPUT WIRING Housing Material Makrolon Lens Material Glass Weight 7.1 oz Connection Quick Disconnect (2 Meter Cable Included) MENUMAIN COMMTUNE TNAVUNE D PROGSOLN FP BRTDIM PREV NEXT CLR TOLD MSNVNAV EXEC MMSGX 1 2 3 4 5 6 7 8 9 0 +/TUNETOTMAX FREQUENCY D OFFADF ANT LOOPTEST840-1750400-840190-400 LRLOOP VOICECW TURN BIT HLDALT AP1 AP2ENGAGEOFFON LAT PITCH CFP MENUMAIN COMMTUNE TNAVUNE D PROGSOLN FPL BRTDIM PREV NEXT CLR TOLD MSNVNAV EXEC MMSGX 1 2 3 4 5 6 7 8 9 0 +/OP SIL KEY FAULT TX CALL CLR AJ CH TIME FREQ ADRS PWRDSBL VOLSQLAJFLDVAL INIT TUNETOTMAX FREQUENCY OFFADF ANT LOOPTEST840-1750400-840190-400 LRLOOP VOICECW MODEBATSELECTINSREADYNAVNAVATT ALIGN OFFSTBY MODEBATSELECTINSREADYNAVNAVATT ALIGN OFFSTBY INS NO. 1 INS NO. 2 FM EMERREADPREMANAMTONE COMMVOL LOAD LAMPTEST NAVVOLCOMMNAV DFCOMM/NAVCOMMNAVOFFBRTQDHVF IFFINPUTDATACADC DAMPERYAW NO.1 OFFONNO.2 SRT ST M-1M-2M-3 AM-C ON O TESTOUTRADTESTTESTOUT EMERNORMSTBYOFFMASTER OREZB AS1S2S3S4HOLDOON IDENTMICMONRBELOWABOVEO AUDIOOUT GHT OUT CODE MODE 4 SEL B SEL ANT RI TILTANT 10 UP0ON 105 AUTOMAXMINGAINPENCILFAN RADAR ANTI STAB ON OFF OFFSTBYTEST WX MAP1BCNMAPPULLTURN& INS AR SKE 1 2 4 8 16 SKEINS RDR CSRFMSFMSWRNRDR DNUP SKERNG X1000 CURSOR UCD M HDG CRS ALTSETALERTA/SBAROSETTRIM INHB A/S ALT +ñ SYNC CH 13121110987 20191817161514FREQ CHAN DISPLAYTESTA3 STATUS OFSQUELCHFON VOL TONE PRESET MNL GRD MAIN OFF ADF BOTH HUF FNOP SIL KEY FAULT TX CALL CLR AJ CH TIME FREQ ADRS PWRDSBL VOLSQLAJFLDVAL INIT M HDG CRS ALTSETALERTA/SBAROSETTRIM INHB A/S ALT SYNC CH 13121110 20191817161514FREQ CHAN DISPLAYTEST STATUS OFSQUELCHFO VOL TONE PRESET MNL GRD MAIN OFF ADF BOTH HUF 760031.015 BLACK/RED WHITE RED RED/WHITE CBC-100

TECHNICAL ILLUSTRATION

V+ to the Teach Input for a minimum of 50 milliseconds. The Model NumberMCS-638-3MCS-638-4 Part LightOperatingConsumptionCurrentLEDVSupplyProtectionReverseProtectionVLoadOutputSensitivitySensingNumber7135-448-0117135-448-012Range9.5mm±3mm25mm±6mmAdj.Yes(Push-ButtonTeach)1Push-Pull(NPN/PNP)Current200mAMaxoltageDrop2.5VDCShortCiruitandOverloadYESPolarityYESVoltage10-30VDColtageRipple10%IndicatorYES70mAModeLighton/DarkonSpotSize1mmx4mm2mmx8.5mm Teach In YeLEDllow: Output Status Yellow: (flashing): Contrast not found from programmed values Teach Push Button (.75)19 (.649)16.5 M5x8 5DepthScrew *Interchangeable 60.8(2.4) Cover*

4.Aim the light spot at the background. the Teach push button on the sensor or apply (.16)4 (1.52)38.6 (.925) 28 (1.1) (1.1) 19 (.75) 28 (1.1) 21 (.827) (1.3)33 4 (.16) 85.6 (3.4) 19 (.75) (.06)1.5 Electrical Mechanical Data

Technical illustrations created in Illustrator

5 ® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 Programming

2.Aim the light spot at the target mark. For glossy or reflective surfaces, the sensor should be angled at 10°to 15°off the perpendicular axis from the target.

1.Connect the supply voltage to the wires noted in the wiring diagram.

® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 6 FINE ART/ILLUSTRATIONS - PEOPLE

Marker and color pencil

Pencil on canvas

Charcoal on vellum

Pencil on vellum

Pencil on paper

Pencil on coquille paper

Charcoal on paper

Oil on canvas

7 ® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 FINE ART/ILLUSTRATION - PEOPLE

Pencil on paper

Charcoal on paper

Oil paintings on a cast iron pans, canvases, wood cutting boards, and wood box for a number of clients. - ANIMALS

FINE ART/ILLUSTRATIONS

® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 8

Pencil drawings on paper

9 ® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 FINE ART/ILLUSTRATION - ANIMALS

Watercolor on illustration board

Oil on canvas

Acrylic on canvas

Oil on pizza board

Oil on metal saw blade

® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 10 FINE ART/ILLUSTRATIONS

Pencil on paper

11 ® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004

This is an oil painting of “Helen Hunt Falls” in Colorado Springs. I did a series of photos and drawings before creating this painting. I did this so I could try out different techniques for the water and rock textures. I use this as a sample of my creative ability.

Oil painting on a metal saw blade. I did this painting for a client of their old cabin and the new cabin. I used their photo references to create this painting. This is hanging up in their new cabin

FINE ART/ILLUSTRATION

Loose clientspaperdrawingpencilonofacabin.

® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004 12 Medusa Productions Medusa Productions See the Music Final Logo Business Card LOGO DESIGN USING ILLUSTRATION Medusa Productions See the Music =Flash=> Jamesbandmom2011@gmailandChristineMortensenOwners

This client was a lighting production company that worked with a local band. They came to me come up with an illustrative Medusa logo for their company. They requested that the logo would use lighting cords, lights, and snakes. I first started with researching of the different illustrative Medusas and then sketched out the face and hair to get a basic shape. After coming up with many renditions of the hair using the lighting and snakes, I started to work with some negative space by outlining elements within the hair to give it texture and depth. My clients were very happy with the outcome of their logo.

Milwaukee www.tri-north.comDallas Madison | Milwaukee www.tri-north.comDallas

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13 ® Creative Highlights by Serena Bales • email: serena@designsbyserena.com • designsbyserena.com • 608.501-9004

MIXED MEDIA

2008 2009 2010

Serena Bales 865 Clover Lane Oregon, WI 608.501.900453575M608.291.2198H email:designsbyserena.comserenab2704@gmail.com