MERCHANDISING MANUAL SPRING SUMMER 2014
Shimano Merchandising Manual
Shimano Merchandising Program Shimano
5 - 20
1. Wall Systems
5
- Shop-in-shop (SinS)
5
- Slatwall System
8
2. Branding Tools
9
- Branding Sign Small
9
- Branding Sign Medium
9
- Branding Sign Large
9
- Frame Landscape
9
- Frame Portrait
9
- Divider
9
- Category Sign
9
- LED Sign
9
3. Floor Systems
10
- Small Midshop
10
- Midshop
10
- WOP Tower
11
4. Shop Tools
12
- Hooks
12
- Compostands MTB
12
- Compostands Road
12
- Brochure Holder
13
- Eyewear Stand 3 pcs
13
- Flexible Eyewear Stand 8 pcs
14
- SEW Counter Display
14
- 6 Piece Eyewear Fixture
14
- 12 Piece Eyewear Fixture
14
- Wheel Hook
15
- E-thru Wheel Hook
15
- Bag Display
16
- Bag Torso Slatwall
16
- Bag Torso Freestanding
16
- Bag Slatwall Hooks
16
- Bag Filling
16
- Clothing Rack
17
- Clothing Hanger
17
- Slatwall Mannequin
17
- Frontal Presentation
17
- Cycling Wear Panel
17
- Simple Shoe Shelf
18
- Pedal Shelf
18
- Shoe Shelf Design
18
- Outsole Shoe Holder
18
- Cube
19
- Custom-Fit Display
19
- Custom-Fit Oven
19
- Custom-Fit Pump
19
- Cablebox
19
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Shimano Merchandising Manual
5. Premiums
20
- Out of Stock Cards
20
- Beach Flag
20
- Keycord
20
- Carabiner
20
- Stickers
20
- Barrier Tape
20
- POP Holder
20
- Screencleaner
20
- Paper Bag
20
- Banner
20
PRO
21 - 25
1. Wall Systems
21
- PRO Shop-in-shop (PRO SinS)
21
2. Branding Tools
22
- Branding Sign Small
22
- Branding Sign Medium
22
- Branding Sign Large
22
- Divider
22
3. Shop Tools
23
- PRO Cube
23
- PRO Wheel Hook
23
4. Premiums
24
- PRO Stickersheet
24
- PRO Keyhanger
24
- PRO Screencleaner
24
- PRO Out of Stock Cards
24
AIM* 24 - AIM Branding Sign
24
- AIM Stickers
24
- AIM Out of Stock Cards
24
Details List
25 - 27
Merchandising Tips
28 - 30
Custom-Fit Process
31
Installation Guidelines SinS and Midsop
32 - 39
In Store Branding Guidelines
40 - 41
* Delivery of these AIM items may vary per country / distributor. 3
Shimano Merchandising Manual
Shimano Merchandising Program Today we are facing a changing retail environment which impacts both retailers and consumers. Especially the rise of the internet requires retailers to adjust to strategies to create a shopping experience and, eventually, improve sales. When it comes to creating in-store experiences, it is crucial to understand what is going on in the head of consumers. This insight is the starting point for developing a merchandising plan that brings the brand character alive. Based upon above knowledge, Shimano developed the Shimano Merchandising Program which offers effective solutions for presenting Shimano, PRO, and AIM products. It has been designed to create a unified exposure and guide consumers around the store. The merchandising tools can be divided into different categories and presentation methods. This manual presents an overview of the program as well as valuable merchandising tips. Moreover, additional information concerning item specification and In Store Branding Guidelines can be found. For further details, please contact your local Shimano distributor.
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Shimano Merchandising Manual
Shimano 1. Wall Systems Shop-In-Shop (SinS) - Available in 1, 2 and 3 meters or a multiple compilation - Available in gridwall and slatwall - Equipped with LED lighting
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Shimano Merchandising Manual
Necessary parts:
Necessary parts:
- SHISINSUPRIGHT (2x)
- SHISINSUPRIGHT (3x)
- SHISINSGRIDWALL (2x)
- SHISINSGRIDWALL (4x)
- SHISINSLEDLOGO (1x)
- SHISINSLED (1x)
- SHISINSBDRAWER (1x)
- SHISINSLEDLOGO (1x)
- SHISINSENDCAP (1x)
- SHISINSBDRAWER (1x)
- SHISINSENDCOVER (1x)
- SHISINSENDCAP (1x)
- SHISINSBENDCAP (1x)
- SHISINSENDCOVER (1x)
- 6 WAY SOCKET (1x)
- SHISINSBENDCAP (1x) - SHISINSBASEUNIT (1x) - 6 WAY SOCKET (1x)
SinS Gridwall 1m
SinS Gridwall 2m
Necessary parts: - SHISINSUPRIGHT (4x) - SHISINSGRIDWALL (6x) - SHISINSLED (2x) - SHISINSLEDLOGO (1x) - SHISINSBDRAWER (1x) - SHISINSENDCAP (1x) - SHISINSENDCOVER (1x) - SHISINSBENDCAP (1x) - SHISINSBASEUNIT (2x) - 6 WAY SOCKET (1x)
SinS Gridwall 3m
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Shimano Merchandising Manual
Necessary parts:
Necessary parts:
- SHISINSUPRIGHT (2x)
- SHISINSUPRIGHT (3x)
- SHISINSSLATWALL (2x)
- SHISINSSLATWALL (4x)
- SHISINSLEDLOGO (1x)
- SHISINSLED (1x)
- SHISINSBDRAWER (1x)
- SHISINSLEDLOGO (1x)
- SHISINSENDCAP (1x)
- SHISINSBDRAWER (1x)
- SHISINSENDCOVER (1x)
- SHISINSENDCAP (1x)
- SHISINSBENDCAP (1x)
- SHISINSENDCOVER (1x)
- 6 WAY SOCKET (1x)
- SHISINSBENDCAP (1x) - SHISINSBASEUNIT (1x) - 6 WAY SOCKET (1x)
SinS Slatwall 1m
SinS Slatwall 2m
Necessary parts: - SHISINSUPRIGHT (4x) - SHISINSSLATWALL (6x) - SHISINSLED (2x) - SHISINSLEDLOGO (1x) - SHISINSBDRAWER (2x) - SHISINSENDCAP (1x) - SHISINSENDCOVER (1x) - SHISINSBENDCAP (1x) - SHISINSBASEUNIT (2x) - 6 WAY SOCKET (1x)
SinS Slatwall 3m
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Shimano Merchandising Manual
Slatwall System - Available with or without branding - Wall mountable panel
Necessary parts: - SHISLWALLTB (1x) - SHISLWALLM (1x) - SHISLWALLHEAD (1x) or SHISLWALLHEADB (1x) Slatwall System
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Shimano Merchandising Manual
2. Branding Tools Branding Sign
Frame
- Flexible solution for creating a dedicated Shimano area - Mountable on slatwall - Available in different sizes Item number: SHIBRANDSIGNS (Branding Sign Small) SHIBRANDSIGNM (Branding Sign Medium) SHIBRANDSIGNL (Branding Sign Large)
- Shows POP material - Available in landscape and portrait format (A4) Item number: SHIFRAMEL (Frame Landscape) SHIFRAMEP (Frame Portrait)
Divider - Flexible solution for creating a dedicated Shimano area - Branded on both sides Item number: SHIDIVIDER
Category Sign - Highlight product groups - Helps to guide consumers through the store Item number: SHICATEGORYSIGN
LED Sign - Highlight Shimano presence - Can be hung on slatwall or used freestanding Item number: SHILEDSIGN
Branding Sign Small
Branding Sign Medium
Branding Sign Large
Frame Landscape
Frame Landscape
Divider
Frame Portrait
Frame Portrait
LED Sign
Category Sign
Category Sign
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Shimano Merchandising Manual
3. Floor Fixtures Small Midshop
Midshop
- Freestanding single unit - Equipped with slatwall panels - Optional: additional slatwall panel
- Available in 1, 2 and 3 meter compilation - Equipped with slatwall panels - Optional: additional headframe and hanging rack
Necessary parts: - SHIMSSMALL (1x) - SHIMSSHEADFRAME (1x)
Necessary parts: - SHIMSTSTAND (2x) - SHISINSSLATWALL (2x) - SHIMSBACKWALL (1x) - SHIMSBASE (1x) - SHIMSTOPCOVER (1x) - SHIMSTSTANDCON (1x) - SHIMSHEADFRAME (1x) - SHIMSHR (1x) - SHIMSHEADFRAMES (1x)
Midshop Slatwall 1m incl. HF & HR
Necessary parts: - SHIMSTSTAND (2x) Small Midshop incl. Slatwall Panel
- SHISINSSLATWALL (2x) - SHIMSBACKWALL (1x) - SHIMSBASE (1x) - SHIMSTOPCOVER (1x) - SHIMSTSTANDCON (1x) - SHIMSHEADFRAME (2x)
Midshop Slatwall 1m
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Shimano Merchandising Manual
WOP Tower - For promotion of Shimano Wear Out Parts (WOP) - Lockable storage inside - Saves space and convenient to find products Item number: SHIWOPTOWER
WOP Tower
11
Shimano Merchandising Manual
Shop Tools Hooks - The Hooks can be used in combination with Card Holders so consumers can read the most important product information Item number: SHIHOOKGRSINGLE (Gridwall Hook Single) SHIGRIDWALLH (Gridwall Hook Double) SHIHOOKSLSINGLE (Slatwall Hook Single) SHISLATWALLH (Slatwall Hook Double)
Gridwall Hook Single
Slatwall Hook Single
Compostands MTB - Used to present Shimano components - Holds 8 different compostands to display brake, front derailleur, rear derailleur, pedal, left SL BL, right SL BL, disk rotor, crank and cassette sprocket Item number: SHICOMPOSTANDS
Compostands MTB
Compostands Road - Used to present Shimano components - Holds 5 different compostands to display front derailleur, rear derailleur, pedal, crank, road brake caliper, dual control lever and cassette sprocket Item number: SHICOMPOSTANDR Compostands Road
12
Gridwall Hook Double
Slatwall Hook Double
Shimano Merchandising Manual
Brochure Holder - Mountable on slatwall or gridwall - Strong magnets keep Brochure Holder tightly mounted Item number: SHIBRCHRSTAND
Brochure Holder
Eyewear Stand 3 pcs - To highlight Eyewear in a store, Shimano offers different solutions - When displaying a set or three pieces of Eyewear, dealers can use the Eyewear Stand Item number: SHISEWSTAND3
Eyewear Stand 3 pcs
Eyewear Stand 3 pcs
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Shimano Merchandising Manual
Flexible Eyewear Stand 8 pcs
SEW Counter Display
SEW Case
- Mountable on slatwall - Used in combination with POP cards - Includes a lock Item number: SHIFLXSEWSTAND (Flexible Eyewear Stand 8 pcs) SHIPFLXSEWSTAND (Flexible Eyewear Stand Backpanel)
- To show SEW at the counter - Display can be rotated an has a mirror plate at the back Item number: SHISEWCOUNTER
- Fits 32 pieces of SEW - Used by sales reps to present SEW to the retailer Item number: SHISEWCASE
SEW Counter Display
SEW Case
Flexible Eyewear Stand 8pcs
NEW ITEM
NEW ITEM
6 Piece Eyewear Fixture
12 Piece Eyewear Fixture
- Can fit on counter and slatwall - Mirror inside the display - Eyewear lock Item number: SHISEWFIX6PCS
- Slim type - Mirror inside the display - Eyewear lock - Stock space inside using four shelves Item number: SHISEWFIX12PCS
6 Piece Eyewear Fixture
14
12 Piece Eyewear Fixture
Shimano Merchandising Manual
Wheel Hook --Mountable on slatwall --Fits 2 wheels per hook --Possible to put product and price information on front Item number: SHIWHEELHOOK
Wheel Hook
Wheel Hook
E-thru Wheel Hook --Used for specific E-thru wheels --Fits 1 wheel per hook Item number: SHIWHEELHOOKE
E-thru Wheel Hook
E-thru Wheel Hook
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Shimano Merchandising Manual
Bag Display
Bag Torso Slatwall
- For promotion of Shimano cycling bags - Highlights innovations and features of new range of cycling bags Item number: SHIBAGDISPLAY
- For promotion of Shimano cycling bags - Clearly shows X harness system and 3D rider specific fit - Mountable on slatwall which saves considerable space - Graphic on slatwall Item number: SHIBAGTORSOSL
Bag Display
Bag Torso Slatwall
Bag Torso Freestanding
Bag Slatwall Hooks
Bag Filling
- For promotion of Shimano cycling bags - Clearly shows X harness system and 3D rider specific fit - Available to put anywhere and fit in small space - Replaceable POP Item number: SHIBAGTORSOFR
- For promotion of Shimano cycling bags - Mountable on slatwall - Easy solution when store space is limited Item number: SHIBAGSLHOOKS
- Plastic balloon that ensures the best presentation of Shimano cycling bags Item number: SHIBAGFILLING
Bag Torso Freestanding
16
Bag Slatwall Hooks
Bag Filling
Shimano Merchandising Manual
Clothing Rack - For showing SCW - Mountable on slatwall - Ensures a neat appearance of apparel Item number: SHISCWRACK
Clothing Rack
Clothing Hanger - For showing SCW - Available in top and bottom version Item number: SHISCWHANGERT (Clothing Hanger Top) SHISCWHANGERB (Clothing Hanger Bottom)
Clothing Hanger Bottom
Clothing Hanger Top
Slatwall Mannequin - To enhance focal point in a store and attract consumers - Mountable on slatwall - Ensures a more prominent place of SCW in store - Available in Man and Woman version Item number: SHIMANNEQUINM (Mannequin Man) SHIMANNEQUINW (Mannequin Woman)
Mannequin
Mannequin Man
Mannequin Woman
Frontal Presentation
Cycling Wear Panel
Frontal Presentation - Fits up to 7 hangers - Can be combined with Cycling Wear Panel Item number: SHIFRONTAL
Cycling Wear Panel - Used in combination with Frontal Presentation to create a nice Shimano appearance Item number: SHISCWPANEL
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Shimano Merchandising Manual
Shoe Shelf Simple
Pedal Shelf
- Flexible solution for presenting Shimano shoes - Mountable on slatwall - Includes plastic cardholders Item number: SHISHSHLFBASIC
- Flexible solution for presenting Shimano pedals - Mountable on slatwall - Includes plastic cardholders Item number: SHIPEDALSHELF
NEW ITEM Shoe Shelf Design
Outsole Shoe Holder
- Flexible solution for presenting Shimano shoes - Mountable on slatwall - Includes plastic cardholders - Combines very well with Pedal Shelf Item number: SHISHSHLFDESIGN
- Consumers can see the function of outsole without taking hands - Simple, light and affordable price - Functions together with Shoe Shelf Simple Item number: OUTSOLESHHOLDER
Shoe Shelf Simple
Shoe Shelf Simple
Shoe Shelf Design
Shoe Shelf Design
Pedal Shelf
Shoe Shelf Design and Pedal Shelf
18
Outsole Shoe Holder
Shimano Merchandising Manual
Cube - Convenient tool to use in every store - Consumers can sit down and try shoe and pedal combinations Item number: SHISPDHOCKER
Cube
Custom-Fit Display - Practical solution for showing the Custom-Fit concept - Easily arranges a store by keeping the Custom-Fit Oven and Custom-Fit Pump together Item number: CFDISPLAY
Custom-Fit Display
Custom-Fit Oven - Basic tool for the Custom-Fit molding process - 230V - More details about the Custom-Fit molding process can be found in the guidelines at the end of this manual Item number: CFOVEN230V
Custom-Fit Oven
Custom-Fit Pump - Basic tool for the Custom-Fit molding process - 230V - More details about the Custom-Fit molding process can be found in the guidelines at the end of this manual Item number: CFPUMP230V Custom-Fit Pump
Cable Box - To organize the different cables in the workshop - Possible to organize 6 different boxes and accompanying accessoires - Mountable on a wall or put in a cabinet Item number: CABLEBOX
Cable Box
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Shimano Merchandising Manual
5. Premiums Next to different displays, Shimano offers general marketing material that can be used in every store. These items all have the same identity with similar branding and color usage. Item number: SHIOOSCARDS (Out of Stock Cards) SHIBEACHFLAG375 (Beach Flag) SHIBEACHFLBASE (Beach Flag Base) SHIKEYCORD (Keycord) SHICARABINER (Carabiner) SHISTICKER100 (Stickers 100mm) SHISTICKER220 (Stickers 220mm) SHISTICKER525 (Stickers 525mm) SHIBARRIERTAPE (Barrier Tape) SHIPOPHOLDER (POP Holder) SHISCRCLEAN (Screencleaner) SHIPAPERBAG (Paper Bag) SHIBANNER300 (Banner)
20
Out of Stock Cards
Beach Flag
Keycord
Carabiner
Stickers
Barrier Tape
Screencleaner
Paper Bag
POP Holder
Banner
Shimano Merchandising Manual
PRO 1. Wall Systems PRO Shop-in-shop (PRO SinS) - Available in 1, 2 and 3 meters or a multiple compilation - Available in gridwall and slatwall - Equipped with LED lighting
Necessary parts: - PROSINSUPRIGHT (3x) - PROSINSGRIDWALL (4x) - PROSINSLED (2x) - PROSINSBDRAWER (1x) - PROSINSENDCAP (1x) - PROSINSENDCOVER (1x) - PROSINSBENDCAP (1x) - PROSINSBASEUNIT (1x) - 6 WAY SOCKET (1x)
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Shimano Merchandising Manual
2. Branding Tools To create a dedicated PRO area in a shop, retailers can use the different branding signs and dividers. These tools can be used on slatwalls and are very exible in usage. They give the store the sort of look and feel that unmistakably projects the image for performance and quality that consumers have come to expect from PRO. PRO Branding Sign - Flexible solution for creating a dedicated PRO area - Mountable on slatwall - Available in different sizes Item number: PROBRANDSIGNS (PRO Branding Sign Small) PROBRANDSIGNM (PRO Branding Sign Medium) PROBRANDSIGNL (PRO Branding Sign Large) PRO Divider - Flexible solution for creating a dedicated PRO area - Branded on both sides Item number: PRODIVIDER
22
PRO Branding Sign Small
PRO Branding Sign Medium
PRO Branding Sign Large
PRO Divider
Shimano Merchandising Manual
3. Shoptools PRO Cube - Convenient tool to use in every store - Branded on five sides with PRO logo Item number: PROCUBE
Cube
PRO Wheel Hook - Mountable on slatwall - Fits 2 wheels per hook - Possible to put product and price information on front Item number: PROWHEELHOOK
PRO Wheel Hook
PRO Wheel Hook
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Shimano Merchandising Manual
4. Premiums Next to different displays, PRO offers general marketing material that can be used in every store. These items all have the same identity with similar branding and color usage.
Item number: PROSTICKERSS12 (PRO Stickersheet) PR200195 (PRO Keyhanger) PROSCRCLEAN (PRO Screencleaner) PROOOSCARDS (PRO Out of Stock Cards)
PRO Stickersheet
PRO Keyhanger
PRO Screencleaner
PRO Out of Stock Cards
AIM* Finally, the Merchandising Program offers some AIM tools that help to create a dedicated AIM area in a store. The AIM Branding Sign can be used on slatwall and is exible in usage. Next to this, the program offers AIM Out of Stock Cards and AIM Stickers. Item number: - AIMBRANDSIGN (AIM Branding Sign) - AIMSTICKER80 (AIM Stickers 80mm) - AIMSTICKER105 (AIM Stickers 105mm) - AIMOOSCARDS (AIM Out of Stock Cards)
AIM Branding Sign
AIM Out of Stock Cards
* Delivery of these AIM items may vary per country / distributor. 24
AIM Stickers
Shimano Merchandising Manual
Details list SHIMANO
Item
Item Number
Dimensions (cm)
Packaging Unit
Additional Information
1. Wall Systems
SinS Gridwall 1m NEW
See installation instructions
100,0 x 220,0
Parts separately packed
Incl. LED light and plug
SinS Gridwall 2m NEW
See installation instructions
200,0 x 220,0
Parts separately packed
Incl. LED light and plug
SinS Gridwall 3m NEW
See installation instructions
300,0 x 220,0
Parts separately packed
Incl. LED light and plug
SinS Slatwall 1m NEW
See installation instructions
100,0 x 220,0
Parts separately packed
Incl. LED light and plug
SinS Slatwall 2m NEW
See installation instructions
200,0 x 220,0
Parts separately packed
Incl. LED light and plug
SinS Slatwall 3m NEW
See installation instructions
300,0 x 220,0
Parts separately packed
Incl. LED light and plug
SinS Gridwall 1m Existing
See installation instructions
100,0 x 220,0
Parts separately packed
Incl. LED light and plug
SinS Gridwall 2m Existing
See installation instructions
200,0 x 220,0
Parts separately packed
Incl. LED light and plug
SinS Gridwall 3m Existing
See installation instructions
300,0 x 220,0
Parts separately packed
Incl. LED light and plug
SinS Slatwall 1m Existing
See installation instructions
100,0 x 220,0
Parts separately packed
Incl. LED light and plug
SinS Slatwall 2m Existing
See installation instructions
200,0 x 220,0
Parts separately packed
Incl. LED light and plug
SinS Slatwall 3m Existing
See installation instructions
300,0 x 220,0
Parts separately packed
Incl. LED light and plug
Slatwall Panel with Logo
See installation instructions
120,0 x 60,0
Parts separately packed
Incl. LED light and plug
Slatwall Panel without Logo
See installation instructions
120,0 x 60,0
Parts separately packed
Incl. LED light and plug
Wall Socket Electric Plug 6
6WAYSOCKET
30,0 x 10,0 x 10,0
Per piece
Branding Sign Small
SHIBRANDSIGNS
24,0 x 6,0 x 0,2
Per 2 pieces
Branding Sign Medium
SHIBRANDSIGNM
50,0 x 10,0 x 0,2
Per 2 pieces
Branding Sign Large
SHIBRANDSIGNL
67,0 x 10,0 x 0,2
Per 2 pieces
Frame Landscape A4
SHIFRAMEL
29,7 x 21,0 x 2,0
Per 2 pieces
Frame Portrait A4
SHIFRAMEP
21,0 x 27,7 x 2,0
Per 2 pieces
Divider
SHIDIVIDER
25,0 x 8,0 x 0,2
Per 2 pieces
Category Sign
SHICATEGORYSIGN
30,0 x 6,0 x 0,2
Per 2 pieces
LED Sign
SHILEDSIGN
70,0 x 1,0 x 25,0
Per piece
Small Midshop
See installation instructions
33,0 x 64,0 x 151,0
Parts separately packed
Small Midshop incl. Slatwall Panel
See installation instructions
33,0 x 64,0 x 151,0
Parts separately packed
Midshop Slatwall 1m
See installation instructions
100,0 x 90,0 x 151,0
Parts separately packed
Midshop Slatwall 1m incl. HF & HR
See installation instructions
100,0 x 90,0 x 151,0
Parts separately packed
Midshop Slatwall 2m
See installation instructions
101,0 x 90,0 x 151,0
Parts separately packed
Midshop Slatwall 2m incl. HF & HR
See installation instructions
101,0 x 90,0 x 151,0
Parts separately packed
Midshop Slatwall 3m
See installation instructions
102,0 x 90,0 x 151,0
Parts separately packed
Midshop Slatwall 3m incl. HF & HR
See installation instructions
102,0 x 90,0 x 151,0
Parts separately packed
WOP Tower
SHIWOPTOWER
65,0 x 60,0 x 150,0
Per piece
2. Branding Tools
3. Floor Systems
Incl. lighting and power cord
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Shimano Merchandising Manual
SHIMANO
Item
Item Number
Dimensions (cm)
Packaging Unit
4. Shop Tools
Gridwall Hook Single
SHIHOOKGRSINGLE
5,0 x 30,0 x 8,0
Per 50 pieces
Gridwall Hook Double
SHIGRIDWALLH
5,0 x 30,0 x 8,0
Per 50 pieces
Slatwall Hook Single
SHIHOOKSLSINGLE
5,0 x 30,0 x 8,0
Per 50 pieces
Slatwall Hook Double
SHISLATWALLH
5,0 x 30,0 x 8,0
Per 50 pieces
Plastic Cardholder for Hooks
SHICARDHOOKS
9,0 x 6,0
Per 50 pieces
Compostands MTB
SHICOMPOSTANDS
26,0 x 24,0 x 17,0
Per set (9 pieces)
Compostands Road
SHICOMPOSTANDR
26,0 x 24,0 x 17,0
Per set (7 pieces)
Brochure Holder
SHIBRCHRSTAND
21,0 x 5,0 x 29,7
Per piece
Eyewear Stand 3 pcs
SHISEWSTAND3
32,0 x 18,0 x 22,0
Per piece
Flexible Eyewear Stand 8 pcs
SHIFLXSEWSTAND
23,0 x 10,0 x 72,0
Per piece
Flexible Eyewear Stand Backpanel
SHIPFLXSEWSTAND
23,0 x 10,0 x 72,0
Per piece
SEW Counter Display
SHISEWCOUNTER
23,0 x 24,0 x 55,0
Per piece
SEW Case
SHISEWCASE
48,0 x 10,0 x 32,0
Per piece
6 Piece Eyewear Fixture NEW
SHISEWFIX6PCS
25,0 x 25,0 x 62,5
Per piece
12 Piece Eyewear Fixture NEW
SHISEW12PCS
40,0 x 30,0 x 191,0
Per piece
Wheel Hook
SHIWHEELHOOK
17,0 x 46,0 x 7,0
Per 2 pieces
E-thru Wheel Hook
SHIWHEELHOOKE
17,0 x 46,0 x 7,0
Per 2 pieces
Bag display
SHIBAGDISPLAY
83,0 x 60,0 x 160,0
Per piece
Bag Torso Slatwall
SHIBAGTORSOSL
44,0 x 58,0 x 44,0
Per piece
Bag Torso Freestanding
SHIBAGTORSOFR
55,0 x 40,0 x 160,0
Per piece
Bag Slatwall Hooks
SHIBAGSLHOOKS
30,0 x 11,0 x 48,0
Per piece
Bag Filling
SHIBAGFILLING
30,0 x 45,0 x 1,0
Per 10 pieces
Clothing Hanger Top
SHISCWHANGERT
43,0 x 1,0 x 23,0
Per 100 pieces
Clothin Hanger Bottom
SHISCWHANGERB
40,0 x 2,2 x 14,0
Per 100 pieces
Clothing Rack
SHISCWRACK
60,0 x 20,0 x 30,0
Per piece
Slatwall Mannequin Man
SHIMANNEQUINM
50,0 x 20,0 x 92,0
Per piece
Incl. slatwall hook
Slatwall Mannequin Women
SHIMANNEQUINW
50,0 x 20,0 x 85,0
Per piece
Incl. slatwall hook
Frontal Presentation
SHIFRONTAL
9,6 x 46,0 x 6,5
Per piece
7 hanger places
Cycling Wear Backpanel Hook
SHISCWPANEL
27,5 x 1,0 x 17,0
Per piece
Backpanel incl. magnets
Shoe Shelf Simple
SHISHSHLFBASIC
28,0 x 12,6 x 10,6
Per 5 pieces
Shoe Shelf Design
SHISHSHLFDESIGN
28,5 x 16,0 x 20,3
Per 5 pieces
Pedal Shelf
SHIPEDALSHELF
12,0 x 8,9 x 15,5
Per 5 pieces
Outsole Shoe Holder NEW
OUTSOLESHHOLDER
27,5 x 7,3 x 24,2
Per piece
Cube
SHISPDHOCKER
44,0 x 44,0 x 48,0
Per piece
Custom-Fit Display
CFDISPLAY
58,5 x 40,0 x 10,5
Per piece
Custom-Fit Oven 230V
CFOVEN230V
40,0 x 40,0 x 40,0
Per piece
Custom-Fit Pump 230V
CFPUMP230V
40,0 x 40,0 x 40,0
Per piece
Cable Box
CABLEBOX
38,5 x 36,2 x 30,0
Per piece
26
Additional Information
For left pedal
For Custom-Fit Oven and Pump
Shimano Merchandising Manual
SHIMANO
Item
Item Number
Dimensions (cm)
Packaging Unit
5. Premiums
Out of Stock Cards
SHIOOSCARDS
8,0 x 14,0
Per 100 pieces
Beach Flag
SHIBEACHFLAG375
90,0 x 50,0 x 375,0 (incl. base)
Per piece
Beach Flag Base
SHIBEACHFLBASE
50,0 x 50,0 x 25,0
Per piece
Keycord
SHIKEYCORD
56 x 25 x 30
Per 500 pieces
Carabiner
SHICARABINER
30 x 40 x 16
Per 500 pieces
Stickers 100mm
SHISTICKER100
10,0 x 2,0
Per 500 pieces
Stickers 220mm
SHISTICKER220
22,0 x 45,0
Per 500 pieces
Stickers 525mm
SHISTICKER525
52,5 x 10,5
Per 500 pieces
Barrier Tape
SHIBARRIERTAPE
10,0 x 10,0 x 15,0
Per roll
POP Holder
SHIPOPHOLDER
3,0 x 1,0 x 3,0
Per 500 pieces
Screencleaner
SHISCRCLEAN
3,5 x 2,0
Per 100 pieces
Paper Bag
SHIPAPERBAG
32,0 x 42,0
Per 200 pieces
Banner
SHIBANNER300
70,0 x 300,0
Per piece
PRO
Item
Item Number
Dimensions (cm)
Packaging Unit
Additional Information
1. Wall Systems
PRO SinS Gridwall 1m New
See installation instructions
100,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO SinS Gridwall 2m New
See installation instructions
200,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO SinS Gridwall 3m New
See installation instructions
300,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO SinS Slatwall 1m New
See installation instructions
100,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO SinS Slatwall 2m New
See installation instructions
200,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO SinS Slatwall 3m New
See installation instructions
300,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO SinS Gridwall 1m Existing
See installation instructions
100,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO SinS Gridwall 2m Existing
See installation instructions
200,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO SinS Gridwall 3m Existing
See installation instructions
300,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO SinS Slatwall 1m Existing
See installation instructions
100,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO SinS Slatwall 2m Existing
See installation instructions
200,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO SinS Slatwall 3m Existing
See installation instructions
300,0 x 220,0
Parts separately packed
Incl. LED light and plug
PRO Branding Sign Small
PROBRANDSIGNS
23,0 x 10,0 x 23,0
Per 2 pieces
PRO Branding Sign Medium
PROBRANDSIGNM
35,0 x 10,0 x 35,0
Per 2 pieces
PRO Branding Sign Large
PROBRANDSIGNL
46,0 x 10,0 x 46,0
Per 2 pieces
PRO Divider
PRODIVIDER
23,0 x 10,0 x 23,0
Per 2 pieces
PRO Cube
PROCUBE
44,0 x 44,0 x 48,0
Per piece
PRO Wheel Hook
PROWHEELHOOK
17,0 x 48,0 x 70,0
Per 2 pieces
PRO Stickersheet
PROSTICKERSS12
20,0 x 30,0
Per 1000 pieces
PRO Keyhanger
PR200195
5,0 x 10,0
Per 1000 pieces
PRO Screencleaner
PROSCRCLEAN
2,8 x 2,8
Per 100 pieces
2. Branding Tools
3. Shop Tools 4. Premiums
PRO Out of Stock Cards
PROOOSCARDS
8,0 x 14,0
Per 100 pieces
AIM*
Item
Item Number
Dimensions (cm)
Packaging Unit
AIM
AIM Branding Sign
AIMBRANDSIGN
50,0 x 10,0 x 0,2
Per piece
AIM Stickers 80mm
AIMSTICKER80
8,0 x 3,6
Per 100 pieces
AIM Stickers 105mm
AIMSTICKER105
10,5 x 6,5
Per 100 pieces
AIM Out of Stock Cards
AIMOOSCARDS
8,0 x 14,0
Per 100 pieces
Additional Information
Belongs to Beach Flag
One roll equals 500m
Additional Information
* Delivery of these AIM items may vary per country / distributor. 27
Shimano Merchandising Manual
Merchandising Tips Today’s successful retailers is the one making the most profitable use of the space in the store. In fact, store layout is one of the most effective ways to differentiate the store from competitors. Especially important are the positioning, suitability and amount of merchandising used. Below you find several merchandising guidelines that can help retailers with their store arrangement and, eventually, increase their sales.
General Tips - Keep the store clean and tidy - Use proper lighting - Keep displays simple and avoid putting too many items on a display (less is more) - No empty hooks or empty spaces - Have clear aisles allowing customers to freely walk around (no ‘traffic blockers’) - Put outdated or one-of-a-kind products on a separate clearance rack - Change displays on an ongoing basis - Do not stock any product boxes on the floor - Throw out outdated literature and materials
Lay-out Tips - Create category sections for different experiences and identify them with signs - Use shop windows for promotions, image building, seasonal changes, new arrivals, and to display high demand items - Change window displays at least on a monthly basis - Use images, sports marketing, and POP to increase customer experience - Position eye-catchers and best-sellers near the entrance of the shop and impulse products near the till area - Create focal points such as mannequins per department that draw consumers through the store and ensure they quickly find what they want - Put products with a high turnover and margin at eye level - Show complementing and coordinating items together - Front and organize all products at the end of the day and restock where product is missing - Improve visual impact by using the ‘Colow Wheel’ - Use the Color Wheel from left to right using the ‘ROY G BIV’ (Red, Orange, Yellow, Green, Blue, Indigo, Violet) method
28
Shimano Merchandising Manual
Visual Merchandising Tips General - Choose the perfect fixture - Highlight the branded area - Focus on the spotlights on the upper section Apparel - Divide the merchandise by color themes - Choose the right hanger and the right technique - Sort the merchandise by product groups - Sort the merchandise by size (max. 2 per size) - Check the merchandise maintenance Accessories / Essentials - Combine selected accessories with the apparel - Sort the merchandise by product groups - Separate the product groups in boxes - High-end products on the upper level - Check the merchandise maintenance
Category Management Tips - Make sure the newest information is displayed on the signs - Use feature, benefit, and price signs - Ensure signs are short and sweet with a consistent look
Wall System Tips - Ensure the wall has a clear and logical presentation - Categorize related product groups together according to function - Ensure all hooks have similar size - Avoid empty hooks - Leave little space between the hooks - Label hooks with up-to-date sales information - Leave enough space in front of the display to give consumers a clutter-free choice
Original Function ... ... needs Original Parts
29
Shimano Merchandising Manual
Apparel and Footwear Tips --Do not leave mannequins undressed --Regularly change the mannequin’s outfit --Ensure the dressing room is clean with a chair or hocker inside, a hook to hang clothing on, good lighting, an outside sign, and a mirror posted nearby --Expose accessories clearly to consumers and create add on sales that compliment cycling wear --Keep full size runs; keep certain pieces whole year through --Improve visual impact by creating ‘stories’ or ‘packages’ --Display items by style, followed by color and size --Hangers should be similar and facing same direction (preferably left, take off to the right) --Show apparel and accessories from smallest size at the front of the hook to largest size at the back --Put shoes on shelves in same direction, same size, and same foot
30
Shimano Merchandising Manual
Custom-Fit Molding Process Preparation ✓✓ Preheat oven for 15 minutes ✓✓ Layout all necessary tools before fitting ✓✓ Ensure that both shoes fit and are properly sized ✓✓ If the customer plans on using a different footbed / insole / orthodic begin with step 3 Step 1: Remove both insoles and place in pre-heated oven for 1:00 minute. Step 2: Place both heated insoles into the shoes, have customer put them on, tighten straps and buckles and have customer stand in them for 5 min. Step 3: Remove insoles from shoes, undo velcro straps and velcro them back and out of the way. Pull tounge up and install heat sensitive sticker. Step 4: Place one shoe in the oven. Wait until ready box on the heat sensitive sticker turns completely black. If you do not have a sticker, leave the shoe in the oven for 2:30~3:00 minutes. Step 5: Pull Shoes out of oven, install insole, re-thread velcro straps into place. Step 6: Put shoe onto customers’ foot and tighten down buckle and upper Velcro strap. Strap vacuum hose under middle velcro strap. Step 7: Place toe cap over the end of the shoe and slip on the compression bag. Step 8: Loop the large velcro strap around the customers ankle and cinch down the compression bag and vacuum hose snugly against the ankle. Note: The large velcro strap tighten position should be higher than the sock. Step 9: Turn on vacuum for 1:30 minutes; you may give the shoe some extra pressure with your hands around the heel and other areas with the heat molding material. Step 10: Remove compression bag, toe cap, and vacuum hose and have the customer leave the shoe on for an additional 5:00 minutes. Step 11: Repeat steps 4-10 for the remaining shoe. Remind the consumer: ✓✓ It takes 24 hours for the heat molding material to fully cure, we recommend that the shoes are not ridden for 1 day. ✓✓ If leaving shoes in car during a hot day, do not place heavy items on top of their Custom Fit Shoes!
31
Shimano Merchandising Manual
SHISINSBASEUNIT
Installation guidelines SinS Necessary Shimano SINSparts Parts Shimano SINS Parts Parts
SHISINSUPRIGHT
SHISINSBASEUNIT SHISINSBASEUNIT EUNIT
SHISINSUPRIGHT SHISINSUPRIGHT SHISINSSLATWALL SHISINSGRIDWALL SHISINSUPRIGHT SHISINSGRIDWALL SHISINSGRIDWALL SHISINSGRIDWALL
SHISINSBASEUNIT SHISINSBASEUNIT SHISINSBASEUNIT
SHISINSBASEUNIT
SHISINSGRIDWALL / SHISINSSLATWALL
SHISINSUPRIGHT
no SINS Parts Wall units SINS Parts Wall Shimano Shimano units SINS Parts Wall units
All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database written consent of Imagebuilders BV
SHISINSSLATWALL SHISINSGRIDWALL SHISINSENDCAP / COVER SHISINSSLATWALL SHISINSGRIDWALL SHISINSENDCAP / COVER SHISINSENDCAP INSLED SHISINSLEDLOGO SHISINSBDRAWER SHISINSLED/ COVER SHISINSGRIDWALL SHISINSLED SHISINSLEDLOGO SHISINSLEDLOGO SHISINSBDRAW WALL SHISINSENDCAP / COVER
SHISINSBASEUNIT SHISINSBASEUNIT SHISINSBASEUNIT
SHISINSENDCAP / COVER
SHISINSLED
SHISINSLEDLOGO
SHISINSBDRAWER
All rights are reserved. of the document may be photographed, reproduced, to any other database or published without prior ghts are reserved. No part ofNo thepart document may be photographed, reproduced, translatedtranslated to any other database or published without prior of Imagebuilders BV reproduced, translated to any other database or published without prior art consent ofwritten the document may be photographed, en ofconsent Imagebuilders BV ilders BV
no SINS Parts Midshop Shimano SINS Parts Midshop Shimano SINS Parts Midshop
SHIMSTSTAND
SHIMSTSTAND
SHIMSTSTANDCON SHIMSTSTAND
SHIMSTSTANDCO
erved. No part ofAll therights document may be No photographed, reproduced, to of any other database orbe published prior are reserved. part of All therights document are reserved. maytranslated be photographed, No part the document reproduced, may translated photographed, to without any other reproduced, database or translated published to without any other prior database or published without prior of Imagebuilderswritten BV consent of Imagebuilders written BV consent of Imagebuilders BV
32
Shimano Merchandising Manual
Shimano SINS Wall bay with Gridwall
SinS Gridwall Installation guide
Step 1: 1:Install Installthe the44Gridwall Gridwallpanels panelsinto into the slots slots of of the the uprights uprights and and level level the the bay with the adjustable feet.
Step Step 2: 2:Install Installthe thebulkhead bulkheadwith withlogo logofor forthe first meter or without logologo for the the first meter or without for second the second meter meter
Step 3: 3: Install Installon onboth bothsides sidesthe thebase base endcaps
Remark: Remark:start startwith with Shimano SINS Wall the thefirst firstslatwall slatwall panel ininthe panelInstallation the4rd 3rdslot slot guide fromthe thebottom bottom from
bay with Gridwall
Step Step 5: 5:Install Installthe theend endcaps Step6:6:Install Installthe theendcaps endcaps 4: the ororbase Step caps Step 4:Install thebase basemay All rights are reserved. Step No part ofInstall the document be photographed, reproduced, translated to any other database or published without prior bulkheads uprights on both sides sides bulkheads on on both both sides sides base unit with drawer unit with drawer uprights on both written consent of Imagebuilders BV
33
Shimano Merchandising Manual
Shimano SINS Wall bay with Slatwall Installation guide
SinS Slatwall
Step 1: 1:Installthe Install the4 4slatwall slatwallpanels panelsinto into the slots of of the the uprights uprights and and level level the the bay with with the the adjustable adjustable feet. feet.
Step 2: 2:Install Installthe thebulkhead bulkheadwith withlogo logofor forthe Step the first meter or without for second the first meter or without logologo for the secondStep meter meter Step 3: 3: Install Installon onboth bothsides sidesthe thebase base endcaps
Remark: Remark: start start with with first slatwall the firsts latwall in theWall 3rd slot slot panelSINS 4th Shimano bay from the bottom
Installation guide
Step 1: with Slatwall
Step 5: 5:Install Installthe theend endcaps Step6:6:Install Installthe theendcaps endcaps caps Step Step 4: 4: Install Install the the base baseor orbase All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published withouton prior uprights bulkheads both sides sides unit with drawer uprights on on both both sides sides bulkheads on both base unit with drawer written consent of Imagebuilders BV
34
SE
SHIMSBASE
SHISMSHR
Midshop Necessary parts
AND
SHIMSTSTAND
Shimano Merchandising Manual
Shimano SINS Parts
Shimano SINS Parts Midshop NS Parts Midshop
Shimano SINSSHISMSHR Parts Midshop SHIMSHEADFRAMES
SHIMSHEADFRAMES SHIMSHEADFRAMES
SHISMSHR
SHISINSBASEUNIT SHIMSBASE SHIMSTSTANDCON SHIMSTSTANDCON
S
SHISMSHR
SHISINS
SHIMSTSTAND SHIMSBASE SHISMSSLATWALL SHIMSTSTANDCON SHIMSTOPCOVER SHIMSHEADFRAME ADFRAME SHISMSSLATWALL SHISMSSLATWALL SHIMSTOPCOVER
SHISMSHR
SHIMSTOPCOVER
other oduced, database translated or published to any other without database prioror published without prior
SHIMSHEADFRAME
SHISINSSLATWALL
ShimanoSHIMSHEADFRAMES Extended Midshop unit Installation guide
SHIMSHEADFRAME
SHISMSSLATWALL
SH
SHIMSTOPCOVER
eo photographed, reproduced,betranslated to anyreproduced, other database or published without prior or published without prior part of theare document photographed, translated to any other database All rights reserved.may No part of the document may be photographed, reproduced, translated to any other database or published without prior ebuilders writtenBV consent of Imagebuilders BV
Midshop incl. Headframe and Hanging Rack
Bolt the 2 T-stand connectors to the 2 T-stands and level the frame with the adjustble feet.
All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published w written consent of Imagebuilders BV Install the headframe. Install the left headframe.
Mount the hangingrack on the headframe with the 2 bolts with the rings between the headframe and the hangrack. (optional)
All rights are reserved. No part of the document may be photographed, reproduced, translat written consent of Imagebuilders BV
35
Shimano Extended Midshop unit nstallationShimano guide Merchandising Manual
Install the 2 backpanels H200 onto the slots of the uprights and than put the base units on both sides.
Install the 4 slatwall panels into the slots of the uprights (2 on both sides)
ts are reserved. No part of the document may be photographed, reproduced, translated to any other database or published without prior consent of Imagebuilders BV
36
Mount the topcover with logo.
Shimano Merchandising Manual
Shimano Basic Midshop unit Installation guide
Midshop excl. Headframe and Hanging Rack
Bolt the 2 T-stand connectors to the 2 T-stands and level the frame with the adjustble feet.
Install the 2 headframes on both sides.
Install the 2 backpanels H200 into the slots in the uprights and than put the base units on both sides.
Shimano Basic Midshop unit Installation guide
All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published without prior written consent of Imagebuilders BV
Install the 4 slatwall panels into the slots of the uprights. (2 on both sides)
Mount the topcover with logo.
rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published without prior tten consent of Imagebuilders BV
37
Shimano Merchandising Manual
Shimano Wooden Slatwall panel set Installation guide
Slatwall Panel
Top panel logo Top panelwith with logo
Content neaded to build 1 segment of the wooden slatwall
SHISLWALLHEAD
Top panel without logo logoTop panel with logo SHISLWALLHEADB
top piece incl. clamps (1) aluminium end strips (2)
set of 2 pieces incl. clamps (2) aluminium end strips (4) aluminium slatwall profiles (2)
bottom piece incl. clamps (2) aluminium end strips (4) aluminium slat profiles (1)
Shimano Wooden Slatwall panel set Installation guide
All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published without prior written consent of Imagebuilders BV Mount the 5 clamp-boards on the wall from the top to the bottom with at least 3 plugs and crews per clamp.
(Measurements from the floor up to bootom of the clamps)
38
Hang the bottom place on the 2 bottom clamp-boards and insert a slatwall profile into the groove of the bottom place.
Hang a middle piece on the clampboards and on the slatwall profile and insert a slatwall profile into the groove on top of the middel piece. Do this twice.
Shimano Merchandising Manual
Shimano Wooden Slatwall panel set Installation guide
Hang the top piece on the clamp-board and on the slatwall profile.
Slide the steel logo banner over the top piece.
Screw the end strips on the sides of the wall when al segments are build. Not in between the segments!
All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published without prior written consent of Imagebuilders BV
39
Shimano Merchandising Manual
Usage of the Shimano logo In store Instore Branding Guidelines Shimano Logo usage usage • Only 1 Shimano Shimano logo logo on on each each display displayor ormerchandising merchandisingitem. item. ・Only
・Do • Do not use the logo logo as as an an element elementof ofgraphic. graphic. ・Logo • Logo should should not not be be used used in in too too large largesize sizeor orat attoo toomany manyplaces placesfor for increasing the impact of sales promotion. increasing the impact of sales promotion. space should be provided around the logo (follow the CI rule). ・Enough • Enough space should be provided around the logo (follow the CI rule). 1/3a or 1/3a or more more
1/3a or ormore more 1/3a 1/2a or or more more
• Use
logo horizontally. Only exception is the Shimano banner ・Use logo horizontally. Only exception is the Shimano banner on which the logo logoisispositioned positionedininaavertical verticalway. way. on which the • Logo should be shifted to the right side of the display, when viewed from the front. should be shifted to the right side of the display, when viewed from the front. ・Logo • Logo should should only onlybe beused usedat atthe theupper upperpart partofofthe thedisplay displayfor forbig bigitems itemslike likeSinS SinSwall, wall, ・Logo freestanding displays, towers. freestanding displays, towers.
Logo Color Color Logo All the displays and and fixtures fixtures should should be besilver silveras asaabase basecolor colorand and use cyan blue as a highlight. use cyan blue as a highlight. 1) Blue base base with with metallic metallic Shimano Shimanologo. logo. ex) SinS wall, freestanding displays, signs, frame, divider
2) 2) Blue Blue base base with with white white Shimano Shimanologo. logo. when the the sign sign has has the the back back light light (ex. (ex. light light box) box) -- when -- when when you you need need to to print print on on cardboard cardboard (ex. (ex. cardboard cardboard display) display)
3) Only blue Shimano logo print. 3) Only blue Shimano logo print.
ex) hangers, hooks, compo stands, and small parts. ex) hangers, hooks, compo stands, and small parts.
40
Shimano Merchandising Manual
Usage of the PRO vlogo In store Instore Branding Guidelines PRO Logo Logo usage usage • Only 1 PRO PRO logo logo on on each each display displayor ormerchandising merchandisingitem. item. ・Only
・Do • Do not use use the the logo logo as as an an element elementof ofgraphic. graphic. ・Do • Do not not substract substract arrow arrow or or ´powers ´powersyour yourperformance. performance.Keep Keepthe thelogo logoconsistent. consistent. Logo should not be used on too large size or at too many places for increasing the ・ • Logo should not be used on too large size or at too many places for increasing the imimpact sales promotion. pact of of sales promotion. ・Use • Use logo logo horizontally. horizontally. • Logo should should be be shifted shifted to to the theright rightside sideof ofthe thedisplay, display,when whenviewed viewedfrom fromthe thefront. front. ・Logo • Logo should should only only be be used used at atthe theupper upperpart partofofthe thedisplay displayfor forbig bigitems itemslike like freestanding ・Logo displays,walls, etc. freestanding displays,walls, etc.
Logo Logo Color Color All the displays and and merchandising merchandising items itemsbe bedark darkgrey greyas asaabase basecolor colorinin in combination with the cyan white logo. in combination with the cyan - white logo.
PRO Branding Sign L
PRO Divider
Color specifications Shimano and PRO Shimano Cyan
Or
Pantone Process Magenta 0,7% Pantone Process Cyan 42,7% Pantone Medium 56,6 % 100% Cyan
Shimano Silver
RAL 9006 Aluminium Blanc
Shimano White
100% White
PRO Cyan
Or
Pantone Process Magenta 0,7% Pantone Process Cyan 42,7% Pantone Medium 56,6 % 100% Cyan
PRO Dark Grey
DB 703
PRO White
100% White
PRO Wheel hook
41
Shimano Europe BV Industrieweg 24 8071 CT Nunspeet The Netherlands www.shimano.com Issued by Shimano Europe BV April 2013Š Errors and omissions excepted 13-000697