Merchandising manual ss2014 hr (eng)

Page 1

MERCHANDISING MANUAL SPRING SUMMER 2014


Shimano Merchandising Manual

Shimano Merchandising Program Shimano

5 - 20

1. Wall Systems

5

- Shop-in-shop (SinS)

5

- Slatwall System

8

2. Branding Tools

9

- Branding Sign Small

9

- Branding Sign Medium

9

- Branding Sign Large

9

- Frame Landscape

9

- Frame Portrait

9

- Divider

9

- Category Sign

9

- LED Sign

9

3. Floor Systems

10

- Small Midshop

10

- Midshop

10

- WOP Tower

11

4. Shop Tools

12

- Hooks

12

- Compostands MTB

12

- Compostands Road

12

- Brochure Holder

13

- Eyewear Stand 3 pcs

13

- Flexible Eyewear Stand 8 pcs

14

- SEW Counter Display

14

- 6 Piece Eyewear Fixture

14

- 12 Piece Eyewear Fixture

14

- Wheel Hook

15

- E-thru Wheel Hook

15

- Bag Display

16

- Bag Torso Slatwall

16

- Bag Torso Freestanding

16

- Bag Slatwall Hooks

16

- Bag Filling

16

- Clothing Rack

17

- Clothing Hanger

17

- Slatwall Mannequin

17

- Frontal Presentation

17

- Cycling Wear Panel

17

- Simple Shoe Shelf

18

- Pedal Shelf

18

- Shoe Shelf Design

18

- Outsole Shoe Holder

18

- Cube

19

- Custom-Fit Display

19

- Custom-Fit Oven

19

- Custom-Fit Pump

19

- Cablebox

19

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Shimano Merchandising Manual

5. Premiums

20

- Out of Stock Cards

20

- Beach Flag

20

- Keycord

20

- Carabiner

20

- Stickers

20

- Barrier Tape

20

- POP Holder

20

- Screencleaner

20

- Paper Bag

20

- Banner

20

PRO

21 - 25

1. Wall Systems

21

- PRO Shop-in-shop (PRO SinS)

21

2. Branding Tools

22

- Branding Sign Small

22

- Branding Sign Medium

22

- Branding Sign Large

22

- Divider

22

3. Shop Tools

23

- PRO Cube

23

- PRO Wheel Hook

23

4. Premiums

24

- PRO Stickersheet

24

- PRO Keyhanger

24

- PRO Screencleaner

24

- PRO Out of Stock Cards

24

AIM* 24 - AIM Branding Sign

24

- AIM Stickers

24

- AIM Out of Stock Cards

24

Details List

25 - 27

Merchandising Tips

28 - 30

Custom-Fit Process

31

Installation Guidelines SinS and Midsop

32 - 39

In Store Branding Guidelines

40 - 41

* Delivery of these AIM items may vary per country / distributor. 3


Shimano Merchandising Manual

Shimano Merchandising Program Today we are facing a changing retail environment which impacts both retailers and consumers. Especially the rise of the internet requires retailers to adjust to strategies to create a shopping experience and, eventually, improve sales. When it comes to creating in-store experiences, it is crucial to understand what is going on in the head of consumers. This insight is the starting point for developing a merchandising plan that brings the brand character alive. Based upon above knowledge, Shimano developed the Shimano Merchandising Program which offers effective solutions for presenting Shimano, PRO, and AIM products. It has been designed to create a unified exposure and guide consumers around the store. The merchandising tools can be divided into different categories and presentation methods. This manual presents an overview of the program as well as valuable merchandising tips. Moreover, additional information concerning item specification and In Store Branding Guidelines can be found. For further details, please contact your local Shimano distributor.

4


Shimano Merchandising Manual

Shimano 1. Wall Systems Shop-In-Shop (SinS) - Available in 1, 2 and 3 meters or a multiple compilation - Available in gridwall and slatwall - Equipped with LED lighting

5


Shimano Merchandising Manual

Necessary parts:

Necessary parts:

- SHISINSUPRIGHT (2x)

- SHISINSUPRIGHT (3x)

- SHISINSGRIDWALL (2x)

- SHISINSGRIDWALL (4x)

- SHISINSLEDLOGO (1x)

- SHISINSLED (1x)

- SHISINSBDRAWER (1x)

- SHISINSLEDLOGO (1x)

- SHISINSENDCAP (1x)

- SHISINSBDRAWER (1x)

- SHISINSENDCOVER (1x)

- SHISINSENDCAP (1x)

- SHISINSBENDCAP (1x)

- SHISINSENDCOVER (1x)

- 6 WAY SOCKET (1x)

- SHISINSBENDCAP (1x) - SHISINSBASEUNIT (1x) - 6 WAY SOCKET (1x)

SinS Gridwall 1m

SinS Gridwall 2m

Necessary parts: - SHISINSUPRIGHT (4x) - SHISINSGRIDWALL (6x) - SHISINSLED (2x) - SHISINSLEDLOGO (1x) - SHISINSBDRAWER (1x) - SHISINSENDCAP (1x) - SHISINSENDCOVER (1x) - SHISINSBENDCAP (1x) - SHISINSBASEUNIT (2x) - 6 WAY SOCKET (1x)

SinS Gridwall 3m

6


Shimano Merchandising Manual

Necessary parts:

Necessary parts:

- SHISINSUPRIGHT (2x)

- SHISINSUPRIGHT (3x)

- SHISINSSLATWALL (2x)

- SHISINSSLATWALL (4x)

- SHISINSLEDLOGO (1x)

- SHISINSLED (1x)

- SHISINSBDRAWER (1x)

- SHISINSLEDLOGO (1x)

- SHISINSENDCAP (1x)

- SHISINSBDRAWER (1x)

- SHISINSENDCOVER (1x)

- SHISINSENDCAP (1x)

- SHISINSBENDCAP (1x)

- SHISINSENDCOVER (1x)

- 6 WAY SOCKET (1x)

- SHISINSBENDCAP (1x) - SHISINSBASEUNIT (1x) - 6 WAY SOCKET (1x)

SinS Slatwall 1m

SinS Slatwall 2m

Necessary parts: - SHISINSUPRIGHT (4x) - SHISINSSLATWALL (6x) - SHISINSLED (2x) - SHISINSLEDLOGO (1x) - SHISINSBDRAWER (2x) - SHISINSENDCAP (1x) - SHISINSENDCOVER (1x) - SHISINSBENDCAP (1x) - SHISINSBASEUNIT (2x) - 6 WAY SOCKET (1x)

SinS Slatwall 3m

7


Shimano Merchandising Manual

Slatwall System - Available with or without branding - Wall mountable panel

Necessary parts: - SHISLWALLTB (1x) - SHISLWALLM (1x) - SHISLWALLHEAD (1x) or SHISLWALLHEADB (1x) Slatwall System

8


Shimano Merchandising Manual

2. Branding Tools Branding Sign

Frame

- Flexible solution for creating a dedicated Shimano area - Mountable on slatwall - Available in different sizes Item number: SHIBRANDSIGNS (Branding Sign Small) SHIBRANDSIGNM (Branding Sign Medium) SHIBRANDSIGNL (Branding Sign Large)

- Shows POP material - Available in landscape and portrait format (A4) Item number: SHIFRAMEL (Frame Landscape) SHIFRAMEP (Frame Portrait)

Divider - Flexible solution for creating a dedicated Shimano area - Branded on both sides Item number: SHIDIVIDER

Category Sign - Highlight product groups - Helps to guide consumers through the store Item number: SHICATEGORYSIGN

LED Sign - Highlight Shimano presence - Can be hung on slatwall or used freestanding Item number: SHILEDSIGN

Branding Sign Small

Branding Sign Medium

Branding Sign Large

Frame Landscape

Frame Landscape

Divider

Frame Portrait

Frame Portrait

LED Sign

Category Sign

Category Sign

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Shimano Merchandising Manual

3. Floor Fixtures Small Midshop

Midshop

- Freestanding single unit - Equipped with slatwall panels - Optional: additional slatwall panel

- Available in 1, 2 and 3 meter compilation - Equipped with slatwall panels - Optional: additional headframe and hanging rack

Necessary parts: - SHIMSSMALL (1x) - SHIMSSHEADFRAME (1x)

Necessary parts: - SHIMSTSTAND (2x) - SHISINSSLATWALL (2x) - SHIMSBACKWALL (1x) - SHIMSBASE (1x) - SHIMSTOPCOVER (1x) - SHIMSTSTANDCON (1x) - SHIMSHEADFRAME (1x) - SHIMSHR (1x) - SHIMSHEADFRAMES (1x)

Midshop Slatwall 1m incl. HF & HR

Necessary parts: - SHIMSTSTAND (2x) Small Midshop incl. Slatwall Panel

- SHISINSSLATWALL (2x) - SHIMSBACKWALL (1x) - SHIMSBASE (1x) - SHIMSTOPCOVER (1x) - SHIMSTSTANDCON (1x) - SHIMSHEADFRAME (2x)

Midshop Slatwall 1m

10


Shimano Merchandising Manual

WOP Tower - For promotion of Shimano Wear Out Parts (WOP) - Lockable storage inside - Saves space and convenient to find products Item number: SHIWOPTOWER

WOP Tower

11


Shimano Merchandising Manual

Shop Tools Hooks - The Hooks can be used in combination with Card Holders so consumers can read the most important product information Item number: SHIHOOKGRSINGLE (Gridwall Hook Single) SHIGRIDWALLH (Gridwall Hook Double) SHIHOOKSLSINGLE (Slatwall Hook Single) SHISLATWALLH (Slatwall Hook Double)

Gridwall Hook Single

Slatwall Hook Single

Compostands MTB - Used to present Shimano components - Holds 8 different compostands to display brake, front derailleur, rear derailleur, pedal, left SL BL, right SL BL, disk rotor, crank and cassette sprocket Item number: SHICOMPOSTANDS

Compostands MTB

Compostands Road - Used to present Shimano components - Holds 5 different compostands to display front derailleur, rear derailleur, pedal, crank, road brake caliper, dual control lever and cassette sprocket Item number: SHICOMPOSTANDR Compostands Road

12

Gridwall Hook Double

Slatwall Hook Double


Shimano Merchandising Manual

Brochure Holder - Mountable on slatwall or gridwall - Strong magnets keep Brochure Holder tightly mounted Item number: SHIBRCHRSTAND

Brochure Holder

Eyewear Stand 3 pcs - To highlight Eyewear in a store, Shimano offers different solutions - When displaying a set or three pieces of Eyewear, dealers can use the Eyewear Stand Item number: SHISEWSTAND3

Eyewear Stand 3 pcs

Eyewear Stand 3 pcs

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Shimano Merchandising Manual

Flexible Eyewear Stand 8 pcs

SEW Counter Display

SEW Case

- Mountable on slatwall - Used in combination with POP cards - Includes a lock Item number: SHIFLXSEWSTAND (Flexible Eyewear Stand 8 pcs) SHIPFLXSEWSTAND (Flexible Eyewear Stand Backpanel)

- To show SEW at the counter - Display can be rotated an has a mirror plate at the back Item number: SHISEWCOUNTER

- Fits 32 pieces of SEW - Used by sales reps to present SEW to the retailer Item number: SHISEWCASE

SEW Counter Display

SEW Case

Flexible Eyewear Stand 8pcs

NEW ITEM

NEW ITEM

6 Piece Eyewear Fixture

12 Piece Eyewear Fixture

- Can fit on counter and slatwall - Mirror inside the display - Eyewear lock Item number: SHISEWFIX6PCS

- Slim type - Mirror inside the display - Eyewear lock - Stock space inside using four shelves Item number: SHISEWFIX12PCS

6 Piece Eyewear Fixture

14

12 Piece Eyewear Fixture


Shimano Merchandising Manual

Wheel Hook --Mountable on slatwall --Fits 2 wheels per hook --Possible to put product and price information on front Item number: SHIWHEELHOOK

Wheel Hook

Wheel Hook

E-thru Wheel Hook --Used for specific E-thru wheels --Fits 1 wheel per hook Item number: SHIWHEELHOOKE

E-thru Wheel Hook

E-thru Wheel Hook

15


Shimano Merchandising Manual

Bag Display

Bag Torso Slatwall

- For promotion of Shimano cycling bags - Highlights innovations and features of new range of cycling bags Item number: SHIBAGDISPLAY

- For promotion of Shimano cycling bags - Clearly shows X harness system and 3D rider specific fit - Mountable on slatwall which saves considerable space - Graphic on slatwall Item number: SHIBAGTORSOSL

Bag Display

Bag Torso Slatwall

Bag Torso Freestanding

Bag Slatwall Hooks

Bag Filling

- For promotion of Shimano cycling bags - Clearly shows X harness system and 3D rider specific fit - Available to put anywhere and fit in small space - Replaceable POP Item number: SHIBAGTORSOFR

- For promotion of Shimano cycling bags - Mountable on slatwall - Easy solution when store space is limited Item number: SHIBAGSLHOOKS

- Plastic balloon that ensures the best presentation of Shimano cycling bags Item number: SHIBAGFILLING

Bag Torso Freestanding

16

Bag Slatwall Hooks

Bag Filling


Shimano Merchandising Manual

Clothing Rack - For showing SCW - Mountable on slatwall - Ensures a neat appearance of apparel Item number: SHISCWRACK

Clothing Rack

Clothing Hanger - For showing SCW - Available in top and bottom version Item number: SHISCWHANGERT (Clothing Hanger Top) SHISCWHANGERB (Clothing Hanger Bottom)

Clothing Hanger Bottom

Clothing Hanger Top

Slatwall Mannequin - To enhance focal point in a store and attract consumers - Mountable on slatwall - Ensures a more prominent place of SCW in store - Available in Man and Woman version Item number: SHIMANNEQUINM (Mannequin Man) SHIMANNEQUINW (Mannequin Woman)

Mannequin

Mannequin Man

Mannequin Woman

Frontal Presentation

Cycling Wear Panel

Frontal Presentation - Fits up to 7 hangers - Can be combined with Cycling Wear Panel Item number: SHIFRONTAL

Cycling Wear Panel - Used in combination with Frontal Presentation to create a nice Shimano appearance Item number: SHISCWPANEL

17


Shimano Merchandising Manual

Shoe Shelf Simple

Pedal Shelf

- Flexible solution for presenting Shimano shoes - Mountable on slatwall - Includes plastic cardholders Item number: SHISHSHLFBASIC

- Flexible solution for presenting Shimano pedals - Mountable on slatwall - Includes plastic cardholders Item number: SHIPEDALSHELF

NEW ITEM Shoe Shelf Design

Outsole Shoe Holder

- Flexible solution for presenting Shimano shoes - Mountable on slatwall - Includes plastic cardholders - Combines very well with Pedal Shelf Item number: SHISHSHLFDESIGN

- Consumers can see the function of outsole without taking hands - Simple, light and affordable price - Functions together with Shoe Shelf Simple Item number: OUTSOLESHHOLDER

Shoe Shelf Simple

Shoe Shelf Simple

Shoe Shelf Design

Shoe Shelf Design

Pedal Shelf

Shoe Shelf Design and Pedal Shelf

18

Outsole Shoe Holder


Shimano Merchandising Manual

Cube - Convenient tool to use in every store - Consumers can sit down and try shoe and pedal combinations Item number: SHISPDHOCKER

Cube

Custom-Fit Display - Practical solution for showing the Custom-Fit concept - Easily arranges a store by keeping the Custom-Fit Oven and Custom-Fit Pump together Item number: CFDISPLAY

Custom-Fit Display

Custom-Fit Oven - Basic tool for the Custom-Fit molding process - 230V - More details about the Custom-Fit molding process can be found in the guidelines at the end of this manual Item number: CFOVEN230V

Custom-Fit Oven

Custom-Fit Pump - Basic tool for the Custom-Fit molding process - 230V - More details about the Custom-Fit molding process can be found in the guidelines at the end of this manual Item number: CFPUMP230V Custom-Fit Pump

Cable Box - To organize the different cables in the workshop - Possible to organize 6 different boxes and accompanying accessoires - Mountable on a wall or put in a cabinet Item number: CABLEBOX

Cable Box

19


Shimano Merchandising Manual

5. Premiums Next to different displays, Shimano offers general marketing material that can be used in every store. These items all have the same identity with similar branding and color usage. Item number: SHIOOSCARDS (Out of Stock Cards) SHIBEACHFLAG375 (Beach Flag) SHIBEACHFLBASE (Beach Flag Base) SHIKEYCORD (Keycord) SHICARABINER (Carabiner) SHISTICKER100 (Stickers 100mm) SHISTICKER220 (Stickers 220mm) SHISTICKER525 (Stickers 525mm) SHIBARRIERTAPE (Barrier Tape) SHIPOPHOLDER (POP Holder) SHISCRCLEAN (Screencleaner) SHIPAPERBAG (Paper Bag) SHIBANNER300 (Banner)

20

Out of Stock Cards

Beach Flag

Keycord

Carabiner

Stickers

Barrier Tape

Screencleaner

Paper Bag

POP Holder

Banner


Shimano Merchandising Manual

PRO 1. Wall Systems PRO Shop-in-shop (PRO SinS) - Available in 1, 2 and 3 meters or a multiple compilation - Available in gridwall and slatwall - Equipped with LED lighting

Necessary parts: - PROSINSUPRIGHT (3x) - PROSINSGRIDWALL (4x) - PROSINSLED (2x) - PROSINSBDRAWER (1x) - PROSINSENDCAP (1x) - PROSINSENDCOVER (1x) - PROSINSBENDCAP (1x) - PROSINSBASEUNIT (1x) - 6 WAY SOCKET (1x)

21


Shimano Merchandising Manual

2. Branding Tools To create a dedicated PRO area in a shop, retailers can use the different branding signs and dividers. These tools can be used on slatwalls and are very exible in usage. They give the store the sort of look and feel that unmistakably projects the image for performance and quality that consumers have come to expect from PRO. PRO Branding Sign - Flexible solution for creating a dedicated PRO area - Mountable on slatwall - Available in different sizes Item number: PROBRANDSIGNS (PRO Branding Sign Small) PROBRANDSIGNM (PRO Branding Sign Medium) PROBRANDSIGNL (PRO Branding Sign Large) PRO Divider - Flexible solution for creating a dedicated PRO area - Branded on both sides Item number: PRODIVIDER

22

PRO Branding Sign Small

PRO Branding Sign Medium

PRO Branding Sign Large

PRO Divider


Shimano Merchandising Manual

3. Shoptools PRO Cube - Convenient tool to use in every store - Branded on five sides with PRO logo Item number: PROCUBE

Cube

PRO Wheel Hook - Mountable on slatwall - Fits 2 wheels per hook - Possible to put product and price information on front Item number: PROWHEELHOOK

PRO Wheel Hook

PRO Wheel Hook

23


Shimano Merchandising Manual

4. Premiums Next to different displays, PRO offers general marketing material that can be used in every store. These items all have the same identity with similar branding and color usage.

Item number: PROSTICKERSS12 (PRO Stickersheet) PR200195 (PRO Keyhanger) PROSCRCLEAN (PRO Screencleaner) PROOOSCARDS (PRO Out of Stock Cards)

PRO Stickersheet

PRO Keyhanger

PRO Screencleaner

PRO Out of Stock Cards

AIM* Finally, the Merchandising Program offers some AIM tools that help to create a dedicated AIM area in a store. The AIM Branding Sign can be used on slatwall and is exible in usage. Next to this, the program offers AIM Out of Stock Cards and AIM Stickers. Item number: - AIMBRANDSIGN (AIM Branding Sign) - AIMSTICKER80 (AIM Stickers 80mm) - AIMSTICKER105 (AIM Stickers 105mm) - AIMOOSCARDS (AIM Out of Stock Cards)

AIM Branding Sign

AIM Out of Stock Cards

* Delivery of these AIM items may vary per country / distributor. 24

AIM Stickers


Shimano Merchandising Manual

Details list SHIMANO

Item

Item Number

Dimensions (cm)

Packaging Unit

Additional Information

1. Wall Systems

SinS Gridwall 1m NEW

See installation instructions

100,0 x 220,0

Parts separately packed

Incl. LED light and plug

SinS Gridwall 2m NEW

See installation instructions

200,0 x 220,0

Parts separately packed

Incl. LED light and plug

SinS Gridwall 3m NEW

See installation instructions

300,0 x 220,0

Parts separately packed

Incl. LED light and plug

SinS Slatwall 1m NEW

See installation instructions

100,0 x 220,0

Parts separately packed

Incl. LED light and plug

SinS Slatwall 2m NEW

See installation instructions

200,0 x 220,0

Parts separately packed

Incl. LED light and plug

SinS Slatwall 3m NEW

See installation instructions

300,0 x 220,0

Parts separately packed

Incl. LED light and plug

SinS Gridwall 1m Existing

See installation instructions

100,0 x 220,0

Parts separately packed

Incl. LED light and plug

SinS Gridwall 2m Existing

See installation instructions

200,0 x 220,0

Parts separately packed

Incl. LED light and plug

SinS Gridwall 3m Existing

See installation instructions

300,0 x 220,0

Parts separately packed

Incl. LED light and plug

SinS Slatwall 1m Existing

See installation instructions

100,0 x 220,0

Parts separately packed

Incl. LED light and plug

SinS Slatwall 2m Existing

See installation instructions

200,0 x 220,0

Parts separately packed

Incl. LED light and plug

SinS Slatwall 3m Existing

See installation instructions

300,0 x 220,0

Parts separately packed

Incl. LED light and plug

Slatwall Panel with Logo

See installation instructions

120,0 x 60,0

Parts separately packed

Incl. LED light and plug

Slatwall Panel without Logo

See installation instructions

120,0 x 60,0

Parts separately packed

Incl. LED light and plug

Wall Socket Electric Plug 6

6WAYSOCKET

30,0 x 10,0 x 10,0

Per piece

Branding Sign Small

SHIBRANDSIGNS

24,0 x 6,0 x 0,2

Per 2 pieces

Branding Sign Medium

SHIBRANDSIGNM

50,0 x 10,0 x 0,2

Per 2 pieces

Branding Sign Large

SHIBRANDSIGNL

67,0 x 10,0 x 0,2

Per 2 pieces

Frame Landscape A4

SHIFRAMEL

29,7 x 21,0 x 2,0

Per 2 pieces

Frame Portrait A4

SHIFRAMEP

21,0 x 27,7 x 2,0

Per 2 pieces

Divider

SHIDIVIDER

25,0 x 8,0 x 0,2

Per 2 pieces

Category Sign

SHICATEGORYSIGN

30,0 x 6,0 x 0,2

Per 2 pieces

LED Sign

SHILEDSIGN

70,0 x 1,0 x 25,0

Per piece

Small Midshop

See installation instructions

33,0 x 64,0 x 151,0

Parts separately packed

Small Midshop incl. Slatwall Panel

See installation instructions

33,0 x 64,0 x 151,0

Parts separately packed

Midshop Slatwall 1m

See installation instructions

100,0 x 90,0 x 151,0

Parts separately packed

Midshop Slatwall 1m incl. HF & HR

See installation instructions

100,0 x 90,0 x 151,0

Parts separately packed

Midshop Slatwall 2m

See installation instructions

101,0 x 90,0 x 151,0

Parts separately packed

Midshop Slatwall 2m incl. HF & HR

See installation instructions

101,0 x 90,0 x 151,0

Parts separately packed

Midshop Slatwall 3m

See installation instructions

102,0 x 90,0 x 151,0

Parts separately packed

Midshop Slatwall 3m incl. HF & HR

See installation instructions

102,0 x 90,0 x 151,0

Parts separately packed

WOP Tower

SHIWOPTOWER

65,0 x 60,0 x 150,0

Per piece

2. Branding Tools

3. Floor Systems

Incl. lighting and power cord

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Shimano Merchandising Manual

SHIMANO

Item

Item Number

Dimensions (cm)

Packaging Unit

4. Shop Tools

Gridwall Hook Single

SHIHOOKGRSINGLE

5,0 x 30,0 x 8,0

Per 50 pieces

Gridwall Hook Double

SHIGRIDWALLH

5,0 x 30,0 x 8,0

Per 50 pieces

Slatwall Hook Single

SHIHOOKSLSINGLE

5,0 x 30,0 x 8,0

Per 50 pieces

Slatwall Hook Double

SHISLATWALLH

5,0 x 30,0 x 8,0

Per 50 pieces

Plastic Cardholder for Hooks

SHICARDHOOKS

9,0 x 6,0

Per 50 pieces

Compostands MTB

SHICOMPOSTANDS

26,0 x 24,0 x 17,0

Per set (9 pieces)

Compostands Road

SHICOMPOSTANDR

26,0 x 24,0 x 17,0

Per set (7 pieces)

Brochure Holder

SHIBRCHRSTAND

21,0 x 5,0 x 29,7

Per piece

Eyewear Stand 3 pcs

SHISEWSTAND3

32,0 x 18,0 x 22,0

Per piece

Flexible Eyewear Stand 8 pcs

SHIFLXSEWSTAND

23,0 x 10,0 x 72,0

Per piece

Flexible Eyewear Stand Backpanel

SHIPFLXSEWSTAND

23,0 x 10,0 x 72,0

Per piece

SEW Counter Display

SHISEWCOUNTER

23,0 x 24,0 x 55,0

Per piece

SEW Case

SHISEWCASE

48,0 x 10,0 x 32,0

Per piece

6 Piece Eyewear Fixture NEW

SHISEWFIX6PCS

25,0 x 25,0 x 62,5

Per piece

12 Piece Eyewear Fixture NEW

SHISEW12PCS

40,0 x 30,0 x 191,0

Per piece

Wheel Hook

SHIWHEELHOOK

17,0 x 46,0 x 7,0

Per 2 pieces

E-thru Wheel Hook

SHIWHEELHOOKE

17,0 x 46,0 x 7,0

Per 2 pieces

Bag display

SHIBAGDISPLAY

83,0 x 60,0 x 160,0

Per piece

Bag Torso Slatwall

SHIBAGTORSOSL

44,0 x 58,0 x 44,0

Per piece

Bag Torso Freestanding

SHIBAGTORSOFR

55,0 x 40,0 x 160,0

Per piece

Bag Slatwall Hooks

SHIBAGSLHOOKS

30,0 x 11,0 x 48,0

Per piece

Bag Filling

SHIBAGFILLING

30,0 x 45,0 x 1,0

Per 10 pieces

Clothing Hanger Top

SHISCWHANGERT

43,0 x 1,0 x 23,0

Per 100 pieces

Clothin Hanger Bottom

SHISCWHANGERB

40,0 x 2,2 x 14,0

Per 100 pieces

Clothing Rack

SHISCWRACK

60,0 x 20,0 x 30,0

Per piece

Slatwall Mannequin Man

SHIMANNEQUINM

50,0 x 20,0 x 92,0

Per piece

Incl. slatwall hook

Slatwall Mannequin Women

SHIMANNEQUINW

50,0 x 20,0 x 85,0

Per piece

Incl. slatwall hook

Frontal Presentation

SHIFRONTAL

9,6 x 46,0 x 6,5

Per piece

7 hanger places

Cycling Wear Backpanel Hook

SHISCWPANEL

27,5 x 1,0 x 17,0

Per piece

Backpanel incl. magnets

Shoe Shelf Simple

SHISHSHLFBASIC

28,0 x 12,6 x 10,6

Per 5 pieces

Shoe Shelf Design

SHISHSHLFDESIGN

28,5 x 16,0 x 20,3

Per 5 pieces

Pedal Shelf

SHIPEDALSHELF

12,0 x 8,9 x 15,5

Per 5 pieces

Outsole Shoe Holder NEW

OUTSOLESHHOLDER

27,5 x 7,3 x 24,2

Per piece

Cube

SHISPDHOCKER

44,0 x 44,0 x 48,0

Per piece

Custom-Fit Display

CFDISPLAY

58,5 x 40,0 x 10,5

Per piece

Custom-Fit Oven 230V

CFOVEN230V

40,0 x 40,0 x 40,0

Per piece

Custom-Fit Pump 230V

CFPUMP230V

40,0 x 40,0 x 40,0

Per piece

Cable Box

CABLEBOX

38,5 x 36,2 x 30,0

Per piece

26

Additional Information

For left pedal

For Custom-Fit Oven and Pump


Shimano Merchandising Manual

SHIMANO

Item

Item Number

Dimensions (cm)

Packaging Unit

5. Premiums

Out of Stock Cards

SHIOOSCARDS

8,0 x 14,0

Per 100 pieces

Beach Flag

SHIBEACHFLAG375

90,0 x 50,0 x 375,0 (incl. base)

Per piece

Beach Flag Base

SHIBEACHFLBASE

50,0 x 50,0 x 25,0

Per piece

Keycord

SHIKEYCORD

56 x 25 x 30

Per 500 pieces

Carabiner

SHICARABINER

30 x 40 x 16

Per 500 pieces

Stickers 100mm

SHISTICKER100

10,0 x 2,0

Per 500 pieces

Stickers 220mm

SHISTICKER220

22,0 x 45,0

Per 500 pieces

Stickers 525mm

SHISTICKER525

52,5 x 10,5

Per 500 pieces

Barrier Tape

SHIBARRIERTAPE

10,0 x 10,0 x 15,0

Per roll

POP Holder

SHIPOPHOLDER

3,0 x 1,0 x 3,0

Per 500 pieces

Screencleaner

SHISCRCLEAN

3,5 x 2,0

Per 100 pieces

Paper Bag

SHIPAPERBAG

32,0 x 42,0

Per 200 pieces

Banner

SHIBANNER300

70,0 x 300,0

Per piece

PRO

Item

Item Number

Dimensions (cm)

Packaging Unit

Additional Information

1. Wall Systems

PRO SinS Gridwall 1m New

See installation instructions

100,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO SinS Gridwall 2m New

See installation instructions

200,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO SinS Gridwall 3m New

See installation instructions

300,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO SinS Slatwall 1m New

See installation instructions

100,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO SinS Slatwall 2m New

See installation instructions

200,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO SinS Slatwall 3m New

See installation instructions

300,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO SinS Gridwall 1m Existing

See installation instructions

100,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO SinS Gridwall 2m Existing

See installation instructions

200,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO SinS Gridwall 3m Existing

See installation instructions

300,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO SinS Slatwall 1m Existing

See installation instructions

100,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO SinS Slatwall 2m Existing

See installation instructions

200,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO SinS Slatwall 3m Existing

See installation instructions

300,0 x 220,0

Parts separately packed

Incl. LED light and plug

PRO Branding Sign Small

PROBRANDSIGNS

23,0 x 10,0 x 23,0

Per 2 pieces

PRO Branding Sign Medium

PROBRANDSIGNM

35,0 x 10,0 x 35,0

Per 2 pieces

PRO Branding Sign Large

PROBRANDSIGNL

46,0 x 10,0 x 46,0

Per 2 pieces

PRO Divider

PRODIVIDER

23,0 x 10,0 x 23,0

Per 2 pieces

PRO Cube

PROCUBE

44,0 x 44,0 x 48,0

Per piece

PRO Wheel Hook

PROWHEELHOOK

17,0 x 48,0 x 70,0

Per 2 pieces

PRO Stickersheet

PROSTICKERSS12

20,0 x 30,0

Per 1000 pieces

PRO Keyhanger

PR200195

5,0 x 10,0

Per 1000 pieces

PRO Screencleaner

PROSCRCLEAN

2,8 x 2,8

Per 100 pieces

2. Branding Tools

3. Shop Tools 4. Premiums

PRO Out of Stock Cards

PROOOSCARDS

8,0 x 14,0

Per 100 pieces

AIM*

Item

Item Number

Dimensions (cm)

Packaging Unit

AIM

AIM Branding Sign

AIMBRANDSIGN

50,0 x 10,0 x 0,2

Per piece

AIM Stickers 80mm

AIMSTICKER80

8,0 x 3,6

Per 100 pieces

AIM Stickers 105mm

AIMSTICKER105

10,5 x 6,5

Per 100 pieces

AIM Out of Stock Cards

AIMOOSCARDS

8,0 x 14,0

Per 100 pieces

Additional Information

Belongs to Beach Flag

One roll equals 500m

Additional Information

* Delivery of these AIM items may vary per country / distributor. 27


Shimano Merchandising Manual

Merchandising Tips Today’s successful retailers is the one making the most profitable use of the space in the store. In fact, store layout is one of the most effective ways to differentiate the store from competitors. Especially important are the positioning, suitability and amount of merchandising used. Below you find several merchandising guidelines that can help retailers with their store arrangement and, eventually, increase their sales.

General Tips - Keep the store clean and tidy - Use proper lighting - Keep displays simple and avoid putting too many items on a display (less is more) - No empty hooks or empty spaces - Have clear aisles allowing customers to freely walk around (no ‘traffic blockers’) - Put outdated or one-of-a-kind products on a separate clearance rack - Change displays on an ongoing basis - Do not stock any product boxes on the floor - Throw out outdated literature and materials

Lay-out Tips - Create category sections for different experiences and identify them with signs - Use shop windows for promotions, image building, seasonal changes, new arrivals, and to display high demand items - Change window displays at least on a monthly basis - Use images, sports marketing, and POP to increase customer experience - Position eye-catchers and best-sellers near the entrance of the shop and impulse products near the till area - Create focal points such as mannequins per department that draw consumers through the store and ensure they quickly find what they want - Put products with a high turnover and margin at eye level - Show complementing and coordinating items together - Front and organize all products at the end of the day and restock where product is missing - Improve visual impact by using the ‘Colow Wheel’ - Use the Color Wheel from left to right using the ‘ROY G BIV’ (Red, Orange, Yellow, Green, Blue, Indigo, Violet) method

28


Shimano Merchandising Manual

Visual Merchandising Tips General - Choose the perfect fixture - Highlight the branded area - Focus on the spotlights on the upper section Apparel - Divide the merchandise by color themes - Choose the right hanger and the right technique - Sort the merchandise by product groups - Sort the merchandise by size (max. 2 per size) - Check the merchandise maintenance Accessories / Essentials - Combine selected accessories with the apparel - Sort the merchandise by product groups - Separate the product groups in boxes - High-end products on the upper level - Check the merchandise maintenance

Category Management Tips - Make sure the newest information is displayed on the signs - Use feature, benefit, and price signs - Ensure signs are short and sweet with a consistent look

Wall System Tips - Ensure the wall has a clear and logical presentation - Categorize related product groups together according to function - Ensure all hooks have similar size - Avoid empty hooks - Leave little space between the hooks - Label hooks with up-to-date sales information - Leave enough space in front of the display to give consumers a clutter-free choice

Original Function ... ... needs Original Parts

29


Shimano Merchandising Manual

Apparel and Footwear Tips --Do not leave mannequins undressed --Regularly change the mannequin’s outfit --Ensure the dressing room is clean with a chair or hocker inside, a hook to hang clothing on, good lighting, an outside sign, and a mirror posted nearby --Expose accessories clearly to consumers and create add on sales that compliment cycling wear --Keep full size runs; keep certain pieces whole year through --Improve visual impact by creating ‘stories’ or ‘packages’ --Display items by style, followed by color and size --Hangers should be similar and facing same direction (preferably left, take off to the right) --Show apparel and accessories from smallest size at the front of the hook to largest size at the back --Put shoes on shelves in same direction, same size, and same foot

30


Shimano Merchandising Manual

Custom-Fit Molding Process Preparation ✓✓ Preheat oven for 15 minutes ✓✓ Layout all necessary tools before fitting ✓✓ Ensure that both shoes fit and are properly sized ✓✓ If the customer plans on using a different footbed / insole / orthodic begin with step 3 Step 1: Remove both insoles and place in pre-heated oven for 1:00 minute. Step 2: Place both heated insoles into the shoes, have customer put them on, tighten straps and buckles and have customer stand in them for 5 min. Step 3: Remove insoles from shoes, undo velcro straps and velcro them back and out of the way. Pull tounge up and install heat sensitive sticker. Step 4: Place one shoe in the oven. Wait until ready box on the heat sensitive sticker turns completely black. If you do not have a sticker, leave the shoe in the oven for 2:30~3:00 minutes. Step 5: Pull Shoes out of oven, install insole, re-thread velcro straps into place. Step 6: Put shoe onto customers’ foot and tighten down buckle and upper Velcro strap. Strap vacuum hose under middle velcro strap. Step 7: Place toe cap over the end of the shoe and slip on the compression bag. Step 8: Loop the large velcro strap around the customers ankle and cinch down the compression bag and vacuum hose snugly against the ankle. Note: The large velcro strap tighten position should be higher than the sock. Step 9: Turn on vacuum for 1:30 minutes; you may give the shoe some extra pressure with your hands around the heel and other areas with the heat molding material. Step 10: Remove compression bag, toe cap, and vacuum hose and have the customer leave the shoe on for an additional 5:00 minutes. Step 11: Repeat steps 4-10 for the remaining shoe. Remind the consumer: ✓✓ It takes 24 hours for the heat molding material to fully cure, we recommend that the shoes are not ridden for 1 day. ✓✓ If leaving shoes in car during a hot day, do not place heavy items on top of their Custom Fit Shoes!

31


Shimano Merchandising Manual

SHISINSBASEUNIT

Installation guidelines SinS Necessary Shimano SINSparts Parts Shimano SINS Parts Parts

SHISINSUPRIGHT

SHISINSBASEUNIT SHISINSBASEUNIT EUNIT

SHISINSUPRIGHT SHISINSUPRIGHT SHISINSSLATWALL SHISINSGRIDWALL SHISINSUPRIGHT SHISINSGRIDWALL SHISINSGRIDWALL SHISINSGRIDWALL

SHISINSBASEUNIT SHISINSBASEUNIT SHISINSBASEUNIT

SHISINSBASEUNIT

SHISINSGRIDWALL / SHISINSSLATWALL

SHISINSUPRIGHT

no SINS Parts Wall units SINS Parts Wall Shimano Shimano units SINS Parts Wall units

All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database written consent of Imagebuilders BV

SHISINSSLATWALL SHISINSGRIDWALL SHISINSENDCAP / COVER SHISINSSLATWALL SHISINSGRIDWALL SHISINSENDCAP / COVER SHISINSENDCAP INSLED SHISINSLEDLOGO SHISINSBDRAWER SHISINSLED/ COVER SHISINSGRIDWALL SHISINSLED SHISINSLEDLOGO SHISINSLEDLOGO SHISINSBDRAW WALL SHISINSENDCAP / COVER

SHISINSBASEUNIT SHISINSBASEUNIT SHISINSBASEUNIT

SHISINSENDCAP / COVER

SHISINSLED

SHISINSLEDLOGO

SHISINSBDRAWER

All rights are reserved. of the document may be photographed, reproduced, to any other database or published without prior ghts are reserved. No part ofNo thepart document may be photographed, reproduced, translatedtranslated to any other database or published without prior of Imagebuilders BV reproduced, translated to any other database or published without prior art consent ofwritten the document may be photographed, en ofconsent Imagebuilders BV ilders BV

no SINS Parts Midshop Shimano SINS Parts Midshop Shimano SINS Parts Midshop

SHIMSTSTAND

SHIMSTSTAND

SHIMSTSTANDCON SHIMSTSTAND

SHIMSTSTANDCO

erved. No part ofAll therights document may be No photographed, reproduced, to of any other database orbe published prior are reserved. part of All therights document are reserved. maytranslated be photographed, No part the document reproduced, may translated photographed, to without any other reproduced, database or translated published to without any other prior database or published without prior of Imagebuilderswritten BV consent of Imagebuilders written BV consent of Imagebuilders BV

32


Shimano Merchandising Manual

Shimano SINS Wall bay with Gridwall

SinS Gridwall Installation guide

Step 1: 1:Install Installthe the44Gridwall Gridwallpanels panelsinto into the slots slots of of the the uprights uprights and and level level the the bay with the adjustable feet.

Step Step 2: 2:Install Installthe thebulkhead bulkheadwith withlogo logofor forthe first meter or without logologo for the the first meter or without for second the second meter meter

Step 3: 3: Install Installon onboth bothsides sidesthe thebase base endcaps

Remark: Remark:start startwith with Shimano SINS Wall the thefirst firstslatwall slatwall panel ininthe panelInstallation the4rd 3rdslot slot guide fromthe thebottom bottom from

bay with Gridwall

Step Step 5: 5:Install Installthe theend endcaps Step6:6:Install Installthe theendcaps endcaps 4: the ororbase Step caps Step 4:Install thebase basemay All rights are reserved. Step No part ofInstall the document be photographed, reproduced, translated to any other database or published without prior bulkheads uprights on both sides sides bulkheads on on both both sides sides base unit with drawer unit with drawer uprights on both written consent of Imagebuilders BV

33


Shimano Merchandising Manual

Shimano SINS Wall bay with Slatwall Installation guide

SinS Slatwall

Step 1: 1:Installthe Install the4 4slatwall slatwallpanels panelsinto into the slots of of the the uprights uprights and and level level the the bay with with the the adjustable adjustable feet. feet.

Step 2: 2:Install Installthe thebulkhead bulkheadwith withlogo logofor forthe Step the first meter or without for second the first meter or without logologo for the secondStep meter meter Step 3: 3: Install Installon onboth bothsides sidesthe thebase base endcaps

Remark: Remark: start start with with first slatwall the firsts latwall in theWall 3rd slot slot panelSINS 4th Shimano bay from the bottom

Installation guide

Step 1: with Slatwall

Step 5: 5:Install Installthe theend endcaps Step6:6:Install Installthe theendcaps endcaps caps Step Step 4: 4: Install Install the the base baseor orbase All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published withouton prior uprights bulkheads both sides sides unit with drawer uprights on on both both sides sides bulkheads on both base unit with drawer written consent of Imagebuilders BV

34


SE

SHIMSBASE

SHISMSHR

Midshop Necessary parts

AND

SHIMSTSTAND

Shimano Merchandising Manual

Shimano SINS Parts

Shimano SINS Parts Midshop NS Parts Midshop

Shimano SINSSHISMSHR Parts Midshop SHIMSHEADFRAMES

SHIMSHEADFRAMES SHIMSHEADFRAMES

SHISMSHR

SHISINSBASEUNIT SHIMSBASE SHIMSTSTANDCON SHIMSTSTANDCON

S

SHISMSHR

SHISINS

SHIMSTSTAND SHIMSBASE SHISMSSLATWALL SHIMSTSTANDCON SHIMSTOPCOVER SHIMSHEADFRAME ADFRAME SHISMSSLATWALL SHISMSSLATWALL SHIMSTOPCOVER

SHISMSHR

SHIMSTOPCOVER

other oduced, database translated or published to any other without database prioror published without prior

SHIMSHEADFRAME

SHISINSSLATWALL

ShimanoSHIMSHEADFRAMES Extended Midshop unit Installation guide

SHIMSHEADFRAME

SHISMSSLATWALL

SH

SHIMSTOPCOVER

eo photographed, reproduced,betranslated to anyreproduced, other database or published without prior or published without prior part of theare document photographed, translated to any other database All rights reserved.may No part of the document may be photographed, reproduced, translated to any other database or published without prior ebuilders writtenBV consent of Imagebuilders BV

Midshop incl. Headframe and Hanging Rack

Bolt the 2 T-stand connectors to the 2 T-stands and level the frame with the adjustble feet.

All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published w written consent of Imagebuilders BV Install the headframe. Install the left headframe.

Mount the hangingrack on the headframe with the 2 bolts with the rings between the headframe and the hangrack. (optional)

All rights are reserved. No part of the document may be photographed, reproduced, translat written consent of Imagebuilders BV

35


Shimano Extended Midshop unit nstallationShimano guide Merchandising Manual

Install the 2 backpanels H200 onto the slots of the uprights and than put the base units on both sides.

Install the 4 slatwall panels into the slots of the uprights (2 on both sides)

ts are reserved. No part of the document may be photographed, reproduced, translated to any other database or published without prior consent of Imagebuilders BV

36

Mount the topcover with logo.


Shimano Merchandising Manual

Shimano Basic Midshop unit Installation guide

Midshop excl. Headframe and Hanging Rack

Bolt the 2 T-stand connectors to the 2 T-stands and level the frame with the adjustble feet.

Install the 2 headframes on both sides.

Install the 2 backpanels H200 into the slots in the uprights and than put the base units on both sides.

Shimano Basic Midshop unit Installation guide

All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published without prior written consent of Imagebuilders BV

Install the 4 slatwall panels into the slots of the uprights. (2 on both sides)

Mount the topcover with logo.

rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published without prior tten consent of Imagebuilders BV

37


Shimano Merchandising Manual

Shimano Wooden Slatwall panel set Installation guide

Slatwall Panel

Top panel logo Top panelwith with logo

Content neaded to build 1 segment of the wooden slatwall

SHISLWALLHEAD

Top panel without logo logoTop panel with logo SHISLWALLHEADB

top piece incl. clamps (1) aluminium end strips (2)

set of 2 pieces incl. clamps (2) aluminium end strips (4) aluminium slatwall profiles (2)

bottom piece incl. clamps (2) aluminium end strips (4) aluminium slat profiles (1)

Shimano Wooden Slatwall panel set Installation guide

All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published without prior written consent of Imagebuilders BV Mount the 5 clamp-boards on the wall from the top to the bottom with at least 3 plugs and crews per clamp.

(Measurements from the floor up to bootom of the clamps)

38

Hang the bottom place on the 2 bottom clamp-boards and insert a slatwall profile into the groove of the bottom place.

Hang a middle piece on the clampboards and on the slatwall profile and insert a slatwall profile into the groove on top of the middel piece. Do this twice.


Shimano Merchandising Manual

Shimano Wooden Slatwall panel set Installation guide

Hang the top piece on the clamp-board and on the slatwall profile.

Slide the steel logo banner over the top piece.

Screw the end strips on the sides of the wall when al segments are build. Not in between the segments!

All rights are reserved. No part of the document may be photographed, reproduced, translated to any other database or published without prior written consent of Imagebuilders BV

39


Shimano Merchandising Manual

Usage of the Shimano logo In store Instore Branding Guidelines Shimano Logo usage usage • Only 1 Shimano Shimano logo logo on on each each display displayor ormerchandising merchandisingitem. item. ・Only

・Do • Do not use the logo logo as as an an element elementof ofgraphic. graphic. ・Logo • Logo should should not not be be used used in in too too large largesize sizeor orat attoo toomany manyplaces placesfor for increasing the impact of sales promotion. increasing the impact of sales promotion. space should be provided around the logo (follow the CI rule). ・Enough • Enough space should be provided around the logo (follow the CI rule). 1/3a or 1/3a or more more

1/3a or ormore more 1/3a 1/2a or or more more

• Use

logo horizontally. Only exception is the Shimano banner ・Use logo horizontally. Only exception is the Shimano banner on which the logo logoisispositioned positionedininaavertical verticalway. way. on which the • Logo should be shifted to the right side of the display, when viewed from the front. should be shifted to the right side of the display, when viewed from the front. ・Logo • Logo should should only onlybe beused usedat atthe theupper upperpart partofofthe thedisplay displayfor forbig bigitems itemslike likeSinS SinSwall, wall, ・Logo freestanding displays, towers. freestanding displays, towers.

Logo Color Color Logo All the displays and and fixtures fixtures should should be besilver silveras asaabase basecolor colorand and use cyan blue as a highlight. use cyan blue as a highlight. 1) Blue base base with with metallic metallic Shimano Shimanologo. logo. ex) SinS wall, freestanding displays, signs, frame, divider

2) 2) Blue Blue base base with with white white Shimano Shimanologo. logo. when the the sign sign has has the the back back light light (ex. (ex. light light box) box) -- when -- when when you you need need to to print print on on cardboard cardboard (ex. (ex. cardboard cardboard display) display)

3) Only blue Shimano logo print. 3) Only blue Shimano logo print.

ex) hangers, hooks, compo stands, and small parts. ex) hangers, hooks, compo stands, and small parts.

40


Shimano Merchandising Manual

Usage of the PRO vlogo In store Instore Branding Guidelines PRO Logo Logo usage usage • Only 1 PRO PRO logo logo on on each each display displayor ormerchandising merchandisingitem. item. ・Only

・Do • Do not use use the the logo logo as as an an element elementof ofgraphic. graphic. ・Do • Do not not substract substract arrow arrow or or ´powers ´powersyour yourperformance. performance.Keep Keepthe thelogo logoconsistent. consistent. Logo should not be used on too large size or at too many places for increasing the ・ • Logo should not be used on too large size or at too many places for increasing the imimpact sales promotion. pact of of sales promotion. ・Use • Use logo logo horizontally. horizontally. • Logo should should be be shifted shifted to to the theright rightside sideof ofthe thedisplay, display,when whenviewed viewedfrom fromthe thefront. front. ・Logo • Logo should should only only be be used used at atthe theupper upperpart partofofthe thedisplay displayfor forbig bigitems itemslike like freestanding ・Logo displays,walls, etc. freestanding displays,walls, etc.

Logo Logo Color Color All the displays and and merchandising merchandising items itemsbe bedark darkgrey greyas asaabase basecolor colorinin in combination with the cyan white logo. in combination with the cyan - white logo.

PRO Branding Sign L

PRO Divider

Color specifications Shimano and PRO Shimano Cyan

Or

Pantone Process Magenta 0,7% Pantone Process Cyan 42,7% Pantone Medium 56,6 % 100% Cyan

Shimano Silver

RAL 9006 Aluminium Blanc

Shimano White

100% White

PRO Cyan

Or

Pantone Process Magenta 0,7% Pantone Process Cyan 42,7% Pantone Medium 56,6 % 100% Cyan

PRO Dark Grey

DB 703

PRO White

100% White

PRO Wheel hook

41


Shimano Europe BV Industrieweg 24 8071 CT Nunspeet The Netherlands www.shimano.com Issued by Shimano Europe BV April 2013Š Errors and omissions excepted 13-000697


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