THE VISUAL RE SEARCH SUMMA RY Sergio Trujillo PĂŠrez MA Graphic Branding and Identity London College of Communication University of the Arts London 2012
INDEX
INTROUCTION
04
COLLECTED PIECES
06
PRODUCED PIECES
36
BRAND DEVELOPMENT
62
BRAND SOLUTIONS
74
INTRO DUC TION This summary constitutes my visual exploration of the concept of lies and deception. It is divided into four main sections: collected pieces, produced pieces, brand development, and brand solutions. The collected pieces are mainly typologies of the work of graphic artists and designers that manage to deceive the spectator in one way or another. The produced pieces represent my interpretation of several issues related to lies and deception. Issues like: perception, make believe, truth, misdirection, and so on and so forth. The brand development section shows early concepts for the proposed brand, and the brand solution section displays the final concept.
04
COLLEC TED PIECES
06
08
Giuseppe Arcimboldo (1527 - 1593) Opposite page: Winter
This page clockwise: Autumn Summer Water Air
09
10
M. C. Escher (1898 - 1972) Opposite page: Waterfall
This page clockwise: Reptiles Ascending and descending Day and night
11
12
Salvador DalĂ (1904 - 1989) Opposite page: Mysterious mouth appearing in the back of my nurse
This page clockwise: The great paranoiac Three glorious enigmas of gala The apparition of face and fruit dish on a beach
13
14
Oscar Reutersv채rd (1915 - 2001) Opposite page: Large pieces fitting within smaller pieces
This page clockwise: Endless meanderings Paradox 135 Twisted sides Criss-cross paradox
15
16
Jos de Mey (1928 - ) Opposite page: This is not a magritte
This page clockwise: Melancholy tunes on a flemish winter’s day Strange panopticon construction for parrots and family Still-life in two way window A window with an outside and an inside view
17
18
Sandro Del-Prete (1937 - ) Opposite page: Nomad
This page clockwise: Window gazing Cosmic Wheels Romeo and Juliet Saint George and the dragon
19
20
Octavio Ocampo (1943 - ) Opposite page: Ecstasy of the lilies
This page clockwise: Hollywood lights Marlene Mona lisa’s chair Miracle of the roses
21
22
Rob Gonsalves (1959 - ) Opposite page: Autumn cycling
This page clockwise: Here comes the flood Still waters Bedtime aviation
23
24
Typographic Waste Author: Andrew Shrubsole, Rahul Ramanuj 25
26
Clairvoyand Fortune Teller Author: Kelli Anderson 27
28
Dragon Card Author: Yurko Gutsulyak
29
30
Minute Papillon Author: Oskar
31
32
50 x 50 Author: C Plus C Workshop
33
34
Creative Collective Effect Author: Lundgren + Lindqvist 35
PRODU CED PIECES
36
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
BRAND DEVE LOP MENT
62
64
65
66
67
68
69
70
71
72
73
BRAND SOLU TIONS
74
76
77
78
79
80
81
82
Sergio Trujillo PĂŠrez sergiotrujilloperez@gmail.com www.s-trujillo.com