SERIAL OPTIMIST ON THE CUTTING EDGE OF HAPPINESS
MEDIA KIT 2013
SO HYPE “I think what I like most about Serial Optimist is that even though its subjects are diverse and cover a number of different genres and disciplines, everything feels seamless and fits together nicely. I’m introduced to something new, the fact that it’s on SO means that it’ll be handled well, and that I can expect something of high quality.” – Cornerstone Agency
SERIAL OPTIMIST
is an online magazine with a niche – a deep, timeless niche that brings everyone together and cuts across all demographics. Our niche is happiness. On the cutting edge of happiness, we dedicate ourselves to sharing the best in comedy, music and pop culture. From sharing the inner thoughts of creators giving their first kiss to the script, stage and screen to conversations with hot musicians exploring their sound and reflecting on the love of music with stories that are an art of its own – entertainment is a happiness wave and Serial Optimist rides the crest.
SERIAL OPTIMIST IS SOCIAL SO engages daily with our loyal followers on: Facebook | Twitter | Tumblr | Google+ | Pinterest | Instagram | Rebel Mouse
SERIAL OPTIMIST IS CONNECTED Our email club numbers over 5,000 subscribers nationwide with 7,500 people around the globe. We know the strength of our reach, and how to flex it.
SERIAL OPTIMIST IS GLOBAL "The amount of exposure and Twitter followers from around the world is very much because of Serial Optimist's willingness not just to focus on one demographic, but invite everyone to play." –John Shankman, The Awl
DEMOGRAPHICS “I think what I like most about Serial Optimist is that even though its subjects are diverse and cover a number of different genres and disciplines, everything feels seamless and fits together nicely. There's something for everyone everyday. I’m introduced to something new, the fact that it’s on SO means that it’ll be handled well, and that I can expect something of high quality.” - Cornerstone Agency
What Our Readers Think
Overall Agree
The best all around site for comedy The most unique interviews A style of writing you can find nowhere else Introductions to music found nowhere else A behind the scenes look into the world comedy Interviews that are fresh and real The only site I know that always makes me smile
89% 84% 71% 58% 92% 90% 82%
A Loyal Audience & Trusted Community SO readers return daily SO audience averages over 4 minutes per visit SO readers share things from SO via word of mouth SO readers trust the ads & promotions on SO SO readers purchase & share items promoted & advertised
THE NUMBERS Data taken between 9.1.2012-3.1.2013 VISITS: 83,116 per month PAGEVIEWS: 95,561 per month UNIQUE VISITORS: 79,412 per month
90% 48% 69% 76% 41%
THE SO DIGITAL MAGAZINE
-Distributed Quarterly -5,000 High Gloss Contributed To Subscribers -Distributed Digitally To Over 50,000 Email Subscribers -Unique Ad Opportunities & Sponsored Placement -Highly Stylized Aesthetic With Unique Content & Interviews READ FALL 2012 ISSUE HERE The Serial Optimist Fall 2012 issue features interviews with comedians and musicians, highlights some of the best artist features on serialoptimist.com over the summer, and is full of hard laughs and big smiles.
TESTIMONIALS
“Serial Optimist is by far the best site for getting to really know what comedy is all about.” –Nick Kroll, Actor/ Comedian (The League, The Life and Times of Tim, The Nick Kroll Show)
“Hands down my favorite site to waste far too much time on.” –Paul Scheer, Actor/Comedian (The League, Happy Endings, NTSF:SD:SUV, Piranha, 30 Rock)
“Serial Optimist has a good thing going, I check it out all the time, and the world could use more optimism.” –Robert Ben Garant, Actor/ Writer (Reno 911!, co-wrote both Night at the Museum movies)
“Serial Optimist is the most entertaining read in comedy. All insider with no snark.” –Greg Spielberg, Openhouse Gallery
“Serial Optimist asks artists questions most websites/ publications don’t do the research to ask. Most of the questions I got from Serial Optimist were questions I’d never been asked before, and answering them was also a great excuse for me to think hard about my process/background and articulate it. Serial Optimist is awesome!!!!” –Rachel Bloom, Comedian/Actress/ Writer (Robot Chicken, Funny or Die)
“Serial Optimist is one of my go-to sites for some of the best comedy interviews and reviews. David was so supportive when “Broad City” was starting out and we were lucky enough to be featured on SO – then I became hooked.
It’s a wonderful site that consistently puts out great content!” –Abbi Jacobson, Actress/ Writer (Broad City)
“You should be pleased with your attractive website.” –Bob Nastanovich, Musician (Pavement)
“This is no rag. SO is the best f***ing online magazine around. Truth.” –T.J. Miller, Actor/Comedian (How to Train Your Dragon, Our Idiot Brother, Yogi Bear, She’s Out of My League)
“Every time I’ve done something with Serial Optimist, it’s always a good time. David’s enthusiasm is contagious and both Kate and I would work with him anytime he asks. We truly love Serial Optimist.” –Riki Lindhome, Actress/Comedian (Garfunkel & Oates)
David Dean | Publisher and Editor 405.564.4473 david@serialoptimist.com @Serial_Optimist www.serialoptimist.com
Serial Optimist, LLC Š COPYRIGHT 2013.