THE LOOK BOOK
The granny grunge, this collection has been influenced by several of things. For example, the 90’s, where overalls and oversized trousers and tops were the hottest trends in the fashion industry. Granny grunge is the 90’s/80’s arrival for autumn winter 2014/15. One of the main influence’s for this collection is the movie the ‘breakfast club’ that came out during the 80’s & ‘poetic justice’ that came out during the 90’s. It involved a lot of oversized jeans, tartan prints, wrap skirts, overalls and a lot more that inspired the whole collection. ‘Friends’ are also another inspiration for this collection. friends is a show that was very popular during the 90’s and represents what was actually in trend during the 90’s. For example, oversized jeans. This collection brings out a modern version of the late 80’s and the early 90’s with a twist of a grunge to make the collection appeal to the customer. Other inspirations included things like street fashion, celebrities, models and catwalks. Granny grunge collection is a casual look. However, this collection can be very versatile. Some of the pieces can be worn for formal wear as well as casual wear. Granny grunge target audience is a woman who is extremely fashion conscious and constantly looking for the latest trends. The target market for granny grunge is usually students and profession. The granny grunge customer cannot be defined by age. This collection is perfect for those who are price conscious as this collection provide high fashionable pieces of clothing at a reasonable price. Zara is the chosen retailer for this collection. The main reason for this is Zara provides everything the granny grunge is trying to provide for their customer. Zara and the granny grunge collection also have the same target audience which is the main reason why Zara is perfect for this collection.
Oversized jeans Front: Back:
This high waisted oversized jeans inspired by the 90’s is rolled over at the bottom. this garment consists of two pockets as well as belt loops. These jeans also has a zip which includes a button. Price: £20.00 size avaialablity: 6-20 colours available: Light grey & vintage green Fabric: 60% denim & 40% Cotton product code :p1001001 INSPIRATION:
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OVERSIZED CROP TOP Front:
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THIS LONG SLEEVE CROP TOP HAS IS PERFECT FOR AUTUMN WINTER. THICK ENOUGH TO KEEP WARM AND FASHIONABLE AT THE SAME TIME. THIS CROP TOP CONSISTS OF A ZIP AT THE BACK TO CREATE MORE GRUNGY , EDGY LOOK TO A BASIC CROP TOP. THIS GARMENT ALSO CONSIST OF GATHERS AROUND THE SHOULDER JUST TO GIVE IT A MORE FASHIONABLE FEEL TO THE GARMENT. Price: £15.00 size avaialablity: 6-20 colours available: Light BROWN & OLIVE GREEN tartan print FABRIC: 60% COTTON & 20% POLYESTER 20%VISCOSE product code :p159034893
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VINTAGE TROUSERS Front:
This vintage trousers comes in two colours. Baby pink and antique green. This product can be very versitle. it can be worn for work or a casual day out with friends. Price: ÂŁ30.00 Size availablity: 6-20 Colours available: Pink and Front: antique green Fabric: 90% viscose and 10% Elastane Product code: P1345786453 Back:
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The wrap skirt Front: Back:
This wrap silhouette skirt is a one peice that comes in two different colours. This garment comes with a zip at the back which makes it easy for the customer to put on this garment. This garment also comes with a button but only for design purposes. Price: ÂŁ39.99 Size availablity: 6-20 Colours available: Maroon , antique green Fabric: 100% polyester Product code: P13216992 INSPIRATION:
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VINTAGE OVERALL Front:
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This 90’S INSPIRED OVERALL COMES IN TWO COLOURS. A TARTAN PRINT AND A LIGHT PINK COLOUR. tHIS GARMENT IS A VERY EDGY AND A STATEMENT PEICE TO THE GRANNY GRUNGE COLLECTION. THIS OVERALL CONSITS OF A SIDE POCKET , ONE FRONT POCKET AND TWO SIDE POCKETS ON THE FRONT OF OVERALL AS WELL AS TWO BACK POCKETS. THIS OVERALL ALSO HAS A ZIP AT THE BACK TO GIVE IT A GRUNY FEEL TO IT. THIS OVERALL HAS BEEN DESIGNED TO HAVE BELT LOOPS SO THE CUSTOMER CAN ADD A BELT TO THE GARMENT TO MAKE IT MORE EDGY Price: £35.00 Size availablity: 6-20 Colours available: pink & grey TARTAN PRINT Fabric: 50% COTTON & 50% denim Product code: P5674754674 INSPIRATION:
VINTAGE BOMBER JACKET Front: Back:
This BOMBER JACKET HAS ALSO BEEN INSPIRED BY THE 90’S. THIS IS ALSO ONE OF THE STATEMENT PEICES IN THE GRANNY GRUNGE COLLECTION FOR AUTUMN WINTER 2014/15. THIS JACKET COMES in two colours. Grey with pink lining and grey tartan print with a pink lining. this jacket consist of a large zip and two main front pockets.
Price: £45.00 Size availablity: 6-20 Colours available: grey & grey TARTAN PRINT Fabric: 50% COTTON and 50% polyester Product code: P564534562
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Jersey dress Front:
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This jersey dress comes in two colours. grey & vintage green. tHIS DRESS CAN BE WORN AS A SMART WEAR AS WELL AS A FORMAL WEAR DEPENDING ON ACCESSORIES CHOSEN. THIS GARMENT COMES WITH TWO FRONT POCKETS. WITH. THIS GARMENT IS DESIGNED TO BE EASILY WEARABLE FOR THE CUSTOMER AND VERY COMFORTABLE. Price: £25.00 Size availablity: 6-20 Colours available: grey & light brown tartan print Fabric: 70% polyester 30% COTTON Product code: P18675745737
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split front mulit coloured wrap skirt Front:
Back: this multicoloured skirt is designed to make it unique for the the granny grunge collection customer. this garment can be versitile just like the rest of the collection. it can be worn as a formal wear or just for a casual day out. this garment consists of a zip at the back of the garment so it can be easy for the customers to wear. the zip is also for design purpose to also give it an edgy effect to the skirt. Price: ÂŁ39.00 Size availablity: 6-20 Colours available: pink/grey/brown & brown/maroon tartan print/dark grey Fabric: 60%cotton 20% elastane 20% polyester Product code: P15674635367 INSPIRATION:
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Oversized tee Front:
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this oversized tee comes in two colours and dull blue. this tee is inspired by the 90’s and usually designed for a casual look. this tee has a pink lining and also has a zip at the back to give it a grungy feel to it.
Price: ÂŁ15.00 Size availablity: 6-20 Colours available: grey & dull blue Fabric: 40 %cotton 20% polyester 20% viscose Product code: P46575634636
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3/4 sleeve crop top Front:
this 3/4 sleeve crop top is designed for a casual look. However , this can also be worn as a formal look peiced with product code P13216992.this garment has a zip at the back that makes it easier for the customer to put this garment on. Price: ÂŁ24.00 Front: Size availablity: 6-20 Back: Colours available: antique green & marron tartan print Fabric: 100% polyester Product code: P1321695784 INSPIRATION:
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product code: P1321695784
product code: P13216992
pink: Alternative colour
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CONTACT DETAILS of concession: Unit MSU6, Highcross Shopping Centre, High Cross St, Leicester LE1 4FT 0116 253 9729 ZARA 2 Cathedral Approach Manchester 0161 831 0940 ZARA 333 Oxford St London 020 7518 155066-68 S John St Liverpool 0151 703 7360 ZARA 66-68 S John St Liverpool 0151 703 7360 ZARA 201-204 Lakeside Shopping Centre Grays 01708 683440