Importance of Social Data for Marketers A perfect marketing strategy is always built on the basis of how much you know about your audience and how much you understand their preferences. To that end, businesses often put lots of effort to gather this information about users, engage with them and keep them coming back.
Till now, registration forms have been used as a medium to gather user information. But as per the survey, 75% users leave the site on being asked to fill up another sign-up form and even if you convince them to stay and fill up that form, are you sure that they will fill the accurate details? 88% users accepted that they fill incorrect information in registration forms. What good it does if it is not accurate? All these factors forced product managers to find an effective alternative to registration forms and this gave birth to Social Login. With social login, users can sign in to a website with their social ID credentials thereby removing the need of filling another time
consuming sign-up form and creating yet another username and passwords. Businesses also get access to 200 data points while providing social login to their audience. On the basis of this wide range of data businesses can make effective marketing strategies with the tips mentioned below:
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Understand your target audience: User profile data is the key to recognize your audience and make the efficient marketing strategies on the basis of that. Social login helps with this issue by providing accurate user profile information. It gives businesses access to approx 200 data points including pre validated email address, likes, dislikes, gender, location, history, interests and many more. Using this data, targeted marketing strategies can be prepared.
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Segment your target audience on basis of profile data: It is very important to segmentize your audience in order to run successful marketing campaigns but it is not that simple as it seems. Social data contributes a lot in segmenting user base into multiple categories and then businesses can implement their marketing strategies on them resulting in improved return on investment. Segmentation also helps users to get relevant content.
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User experience personalization: With the help of user profile data, businesses can shift themselves
from B2C (Business to customers) to H2H (Human to human) model. Web owners can build relationship with their customers and thus offer more personalized user experience. As per survey, offering more personalized user experience results in 19% increase in sales. With social login, businesses can map audience to their website, interact with them and make sure that users keep coming to them. 
Set-up email marketing campaigns: After collecting and in-depth analyzing user profile data, the next step is to send targeted emails through Social Login. It will help to improve engagement and revenue. To run a successful email marketing campaign, business must make informed and targeted email marketing strategies.
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Get new leads on the landing page of your website: Many a times even after creating an attractive landing page, businesses are not able to convert visitors into registered users. Here Social login does a great help in gathering leads on the landing page of your website. With social login, users are asked to connect with their social media accounts before joining a webinar or downloading web content on your landing page. You can enhance user experience by Social Login and filter out fake users or non-serious users. To know more on importance of social data for marketers, read the complete article here: Why savvy marketers are hooked on Social Data Source: http://socialloginguide.wordpress.com/2015/01/12/importance-ofsocial-data-for-marketers/